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Staying Power….Staying Power….Staying Power….
The Power Of Insight….The Power Of Insight….The Power Of Insight….
2004 National Travel MONITOR2004 National Travel MONITOR
Insight # 1Insight # 1Demand for leisure travel services will exceed that for business travel servicesDemand for leisure travel services will exceed that for business travel services
2004 National Travel MONITOR2004 National Travel MONITOR
New airport security measures makebusiness travel a big hassle 37% ?
I am actively seeking ways to usenew technology in order to reducemy business travel in the future 35%
New airport security measures makebusiness travel a big hassle 37% ?
I am actively seeking ways to usenew technology in order to reducemy business travel in the future 35%
Attitudes Toward Business TravelAttitudes Toward Business Travel
20042004Agree:Agree:
†
2004 National Travel MONITOR2004 National Travel MONITOR
2004 National Travel MONITOR2004 National Travel MONITOR
2004 National Travel MONITOR2004 National Travel MONITOR
Insight # 2Insight # 2Technology will enable guests to personalize their lodging accommodations/experiences
Technology will enable guests to personalize their lodging accommodations/experiences
Agree: People should be free to look, dress and live the way they want whether others like it or not.
Agree: People should be free to look, dress and live Agree: People should be free to look, dress and live the way they want whether others like it or not. the way they want whether others like it or not.
76% 71% 74% 76%
1997 2001 2002 2003
2004 National Travel MONITOR2004 National Travel MONITOR
Breaking NewsBreaking News
Internet no longer viewed as the “perfect resource,” just very functional– 68% have difficulty finding what they are looking for– 76% find the amount of advertising a nuisance
But 38% of users willing to pay 20% more for customized products and services
Internet no longer viewed as the “perfect resource,” just very functional– 68% have difficulty finding what they are looking for– 76% find the amount of advertising a nuisance
But 38% of users willing to pay 20% more for customized products and services
2004 National Travel MONITOR2004 National Travel MONITOR
2004 National Travel MONITOR2004 National Travel MONITOR
The Hotel, My Hotel…The Hotel, My Hotel…
2004 National Travel MONITOR2004 National Travel MONITOR
Insight # 3Insight # 3The most “valuable” currency will be denominated in minutes and hours, not Dollars, Euros or Pesos
The most “valuable” currency will be denominated in minutes and hours, not Dollars, Euros or Pesos
2004 National Travel MONITOR2004 National Travel MONITOR
Agree: Life has become too complicated.Agree: Life has become too complicated.
63%63%
2004200454%1994
2004 National Travel MONITOR2004 National Travel MONITOR
Time PovertyTime Poverty
Agree: I feel like I don’t have enough time.
41%
Agree: I feel like I don’t have Agree: I feel like I don’t have enough time.enough time.
41%
2004 National Travel MONITOR2004 National Travel MONITOR
Email has increased average length of work day by one hour.
Email has increased average length of work day by one hour.
2004 National Travel MONITOR2004 National Travel MONITOR
Average Hours Worked/Year(2000)
Average Hours Worked/Year(2000)
1557
1605
1693
1720
1722
1904
0 500 1000 1500 2000
GERMANY
FRANCE
BRITAIN
ITALY
SPAIN
U.S.
Source: Organization For Economic Cooperation and Development, 2004Source: Organization For Economic Cooperation and Development, 2004
2004 National Travel MONITOR2004 National Travel MONITOR
Length Of VacationsLength Of Vacations
Extended (5+)Extended (5+)Extended (5+) 19%19%
Weekday (<4)Weekday (<4)Weekday (<4) 22%22%
Weekends (<4, Saturday stay)Weekends (<4, Saturday stay)Weekends (<4, Saturday stay) 59% ?59% ?
2004 National Travel MONITOR2004 National Travel MONITOR
“Share Of Clock”“Share Of Clock”
2004 National Travel MONITOR2004 National Travel MONITOR
Insight # 4Insight # 4More consumers will seek alternatives to conventional lodging accommodationsMore consumers will seek alternatives to conventional lodging accommodations
2004 National Travel MONITOR2004 National Travel MONITOR
Been There, Done ThatBeen There, Done ThatI WOULD WELCOME MORE NOVELTY AND
CHANGE IN MY LIFEAGREE65%
2004 National Travel MONITOR2004 National Travel MONITOR
CruisingCruising(Next Two Years)(Next Two Years)
48%48%
Interested:Interested: 20042004
2004 National Travel MONITOR2004 National Travel MONITOR
I Want My T/VO!I Want My T/VO!
Interested in purchasing vacation time during the
next two years.
Interested in purchasing vacation time during the
next two years.
Leisure Travelers
14%Leisure Travelers
14%
2004 National Travel MONITOR2004 National Travel MONITOR
Insight # 5Insight # 5Growing use of the Internet will alter guests’ planning and buying habitsGrowing use of the Internet will alter guests’ planning and buying habits
2004 National Travel MONITOR2004 National Travel MONITOR
Broadband AccessBroadband Access
11%
11%
15%
18%
18%
23%
26%
50%
57%
0% 10% 20% 30% 40% 50% 60%
ENGLAND
ITALY
FRANCE
GERMANY
SWEDEN
U.S.
JAPAN
CANADA
SOUTH KOREA
AMONG HOUSEHOLDS WITH INTERNET ACCESS
Source: Yankee Group, 2003Source: Yankee Group, 2003
2004 National Travel MONITOR2004 National Travel MONITOR
Internet/Online Usage(To Plan Some Aspect Of Travel)
Internet/Online Usage(To Plan Some Aspect Of Travel)
55%65%
69%
0%
10%
20%
30%
40%
50%
60%
70%
BUSINESS TRAVELERS
200220032004
2004 National Travel MONITOR2004 National Travel MONITOR
Internet/Online Usage(To Plan Some Aspect Of Travel)
Internet/Online Usage(To Plan Some Aspect Of Travel)
53%
57%
63%
48%
50%
52%
54%
56%
58%
60%
62%
64%
LEISURE TRAVELERS
200220032004
2004 National Travel MONITOR2004 National Travel MONITOR
Sources Used When Planning A VacationSources Used When Planning A Vacation
15%
8%26%
51%
Travel agentonly
Internet only
Travel agentand Internet
Neither travelagent norInternet
(Leisure Travelers)(Leisure Travelers)
21%29%
23%33%
56%38%
0% 20% 40% 60%
TRAVELAGENTS
SUPPLIERS
INTERNET
I GET THE BEST PRICES ON TRAVEL SERVICES FROM...
20022004
2004 National Travel MONITOR2004 National Travel MONITOR
Insight # 6Insight # 6Transparent pricing will amplify consumers’ growing vigilante spiritTransparent pricing will amplify consumers’ growing vigilante spirit
2004 National Travel MONITOR2004 National Travel MONITOR
Online Search:The Future Of Distribution
Online Search:The Future Of Distribution
New Attitude Toward BusinessNew Attitude Toward BusinessNew Attitude Toward Business
IT'S USUALLY NOT NECESSARY TO PAY FULL PRICE FOR MOST GOODS AND
SERVICES BECAUSE YOU CAN GENERALLY FIND THINGS ON SALE
AGREE92%
2004 National Travel MONITOR2004 National Travel MONITOR
Air Passengers By Carrier Type(2000 V. 2003)
Air Passengers By Carrier TypeAir Passengers By Carrier Type(2000 V. 2003)(2000 V. 2003)
64%
54%
16%22% 20%
24%
0%
10%
20%
30%
40%
50%
60%
70%
LEGACY CARRIERS LOW FARE CARRIERS REGIONAL CARRIERS
Source: U.S. Department Of Transportation, 2003.
2004 National Travel MONITOR2004 National Travel MONITOR
A Quid Pro Quo(For Business Travelers)
A Quid Pro Quo(For Business Travelers)
I try to earn more miles and pointswhenever I travel on business 49% ?
I try to earn miles and points whenever I purchase goods andservices other than travel 34% ?
I try to earn more miles and pointswhenever I travel on business 49% ?
I try to earn miles and points whenever I purchase goods andservices other than travel 34% ?
Agree: 2004Agree: 2004
2004 National Travel MONITOR2004 National Travel MONITOR
Yesawich, Pepperdine, Brown & Russell
www.ypbr.com
Yesawich, Pepperdine, Brown & Russell
www.ypbr.com