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Status Report WP 2 A 8: Feasibility Assessment of Extending RegioTram to Employment Centres in Kassel and the Nordhessen Region. Application: “A technical and economic feasibility project” Project Manager (after Session on WP 4 …) : “ Only one part of marketing? ”. - PowerPoint PPT Presentation
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Status Report WP 2 A 8:Feasibility Assessment of Extending RegioTramto Employment Centres in Kasseland the Nordhessen Region
Application:
“A technical and economic feasibility project”
Project Manager (after Session on WP 4 …):
“Only one part of marketing?”
The questions according to the Application:
• How can linking of centers of labor be organized?
• Can the economic efficiency of the RegioTram beincreased, and what demand may be predicted?
• What effects on the attractiveness of Kassel mayarise, and what role may the hubs Kassel-Wilhelms-höhe and Kassel-Hauptbahnhof play in this process?
The questions according to the Project Manager:
• Shouldn’t we better put the journey into the centerof our research?
• Does linking of centers of labor by rail-basedsystems make sense? (For us? For our customers?)
• What is and may be the part of rail-based systemsin an overall strategy?
• How do we have organize public transport in orderto make it attractive for employees and cost efficientfor us?
• What do we have to do to sell the product?
Does linking of centers of labor by rail-basedsystems make sense?
• Are we competitive?
• Do we have capacities?
• What do the employees need?
• Can we provide that in acceptable economic terms?
• What kind of marketing is needed to sellpublic transport? (After this morning: Where doesMarketing start at all?)
Overview
• Feasibility studies (complete)
• Status Quo analysis (in progress)Traffic / Interviews with seniors / Survey of empolyees?
• Strengths / Weaknesses / Requirements (in progress)
• Conclusions (to be discussed)
• Strategies (to be developed)
Overview
One example: Volkswagen Baunatal
Volkswagen
• 13.000 Employees
• 8.500 within Range of RT
• Job-Ticket-Rate 0,5 %
• Our Key Accountants bite on Granite …
Suggestion
• Building Tracks to the main gate
• Service by Linie 4
Feasible?
• Of course
Reasonable?
• Hmm …
Issues
• Travelling Time
• Timetables
• Potentials
• Internal accessibilty
Alternatives?
• Connecting Tram and RT Hubs by a Bus Line
• Timetables
• Potentials
• Internal accessibility
• Mobility Managemet
Good News?
• Sintropher has helped us make a date with one ofthe Volkswagen Bosses!
• We start talking over matters seriously …
Wake up, coffee is hot!
• Thanks for your Attention!