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Status Report #2Website & Social Media Showcase
SPRING 2019Rachel Kenitzer
Olivia Lowry Molly Mattheis Duy Nguyen
Meet Sang To-GoWe are a traveling Vietnamese breakfast/lunch and coffee food truck based out of Seattle, WA. We are a simple food truck with easy-to-go
Vietnamese food essentials. We will serve banh mi, spring rolls, egg rolls, and Vietnamese coffee with assorted flavors. Customers can order from our app, pick up their food or visit us on-site. We are a fun and modern
food truck that will be a perfect way to start a morning.
Mock Company WebsiteStrategy, Design, and Preliminary Content
• Menu• Comments from
customers• Photo slides• Image gallery
from menu
Website Strategy
Objective
To build awareness of our business and create interest, resulting in new customers coming to the food truck.
Audience
Adults, kids, teens, and Seattle visitors who will want to visit our food truck because…• High-quality and
nutritious food• Quick service• competitive
pricing• Online order
feature
Site Features Call to Action
• Online-only specials
• Coupon codes• Subscribe to blog
button• Sign-up for
customers to opt-in to receive text messages
• Download our mobile app
Wireframe
Summary of User Test ResultsOverview Our team identified five friends as subjects for our initial website user testing. Three were
male and two were female all between the ages of 20-23.
Device used to complete the test: Three devices were used as part of testing including iPhone, laptop, and desktop
You are interested in contacting the company through email. How would you go about finding that information? 3 first went to the footer, 1 used the search button, and 1 went to our Contact page
You want to learn more about the company – who they are and what they do? How would you go about finding that information?
2 visited Who We Are, 2 visited, What We Do, and 1 searched for “about” in the search button
You want to follow the company on their social channels. Where would you look for links to their social channels on the site? All 5 scrolled to the bottom of the page
You know someone who works at the company and wants to view their bio. Where would you go on the site to find that information?
1 spent a lot of time looking for it on the home page, 2 typed in “bios” in the search field, and 2 went to Who We Are
You want to view blog posts written by the company. Where would you go to find these articles? 5 selected the “Blog” page, 1 first searched “blog” on the search field
Conclusions and Key Takeaways
• Overall our users were able to complete the prompts.
• We want to make sure our SEO incorporates key terms and phrases so users can easily find basic overview information about the company
• We need to improve the visibility of our search icons as they are currently hard to find within the home page banner image
[Home Page]
[Who We Are]
[What We Do]
[Blog]
[Blog Post]
Social ChannelsStrategy, Setup, and Preliminary Posts
Goals
• Shares, comments, likes
• Click-thrus to our website
• Tags in pictures and Instagram stories
Social Media Strategy
Purpose
• Show our customers on what food and coffee we are serving
• Inform our customers where we will be serving during the day
• Increase awareness of our company’s story
• Inform our customers of deals on our food and beverage products.
We want to increase brand awareness by encouraging our customers to tag us in their posts.
We want our customers to engage with us on social media to help increase sales.
Metrics
Closing RemarksCampaign Concepts & Customer Engagement Goals