Stats and Figures for Scotland’s Boarding Schools

Impact Of Search Marketing

Unique Visits To Site 815

School Link Click Throughs 435

Subscriptions To Newsletter 18

Click Throughs Per School 24

Key Stats Since Site Launch (Jun-Sep)

Visits To The Site Since Launch

• Events Are Tracked As Clicks On School Links• Traffic To The Site Increased Dramatically After

Launch Of PPC Campaigns

Unique Visits To Site 350

School Link Click Throughs 183

Subscriptions To Newsletter 3

Click Throughs Per School 10

Total Spend £145

Key Stats Driven By PPC (Sep 9-17)

The Value Of A Click?

• Based on the first week of PPC advertising, we can drive clicks to you, the schools at around £1 per click.

• Even if only 1 in 1000 of those turned into a fee payer would this still not be significantly cheaper than say paying an agent fee?

• To continue driving this kind of traffic, the PPC campaign will need approximately £10,000/year.

• Possible Funding Methods:– Flat subscription ( £x/month)– Pay per click through to school site

How To Continue…

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