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The Spring 2011eBusiness Intelligence Report from Amas.ie
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www.amas.ie
State of the Net
February 2011
www.amas.ie
www.amas.ie
State of the Net issue 20, Spring 2011
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association (www.iia.ie)
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Contents
1. Attitudes to social media2. Why social media is used3. Marketing budgets online4. Preferred online formats5. Children online6. Broadband 7. Businesses online 8. Trust online9. Online banking 10. AMAS: what we do
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Attitudes to social media
Source: 2011 Irish Online Marketing Sentiment Survey, Marketing Institute of Ireland/AMAS.Data based on 249 responses to question. Figures may not add up to 100% due to rounding.
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Why social media is used
Source: 2011 Irish Online Marketing Sentiment Survey. Data based on 249 and 332 responses to questions respectively
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How marketing budgets are spent online
Source: 2011 Irish OnlineMarketing Sentiment Survey,Marketing Institute of Ireland/AMAS. Data based on 239responses to question
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Preferred online formats
Source: 2011 Irish Online Marketing Sentiment Survey. Data based on 249 and 332 responses to questions respectively
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Children online
Source: Risks and safety on the internet, the perspective of European Children,co-funded by the EU based on interviews with over 25,000 children aged 9-16 and one of their parents across 25 countries. 990 interviews were conducted in Ireland in Summer 2010. For more details, visit www.eukidsonline.net
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Broadband
Source: ComReg Quarterly KeyData Report, December 2010
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Businesses online
Source: Information Society Statistics, Enterprise Statistics 2010, Central Statistics Office;results based on survey of 7,000 enterprises employing 10 or more employees in themanufacturing, construction and selected services sectors. Graphic is based onbusinesses with broadband connectivity only
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Trust online
Source: Edelman Trust Barometer 2011, based on survey of 5,075 people in 23countries of which 200 were in Ireland. Sample reported to be in top 25% of householdincome per age group in each country
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Online banking
Source: Irish Bankers Federation/Irish Payment Services Organisation,quarterly report, December 2010 based on data supplied by eightfinancial institutions
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AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.
Services:• Strategy• Research• User experience• Content• Training• Marketing• Project management
Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email protected]
Follow us:For digital research and insights, follow AMAS on Twitter@AMASinternet
