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    2013 Predictions: State of theGlobal Services Market

    January 23, 2013

    Live Tweeting #Predictions2013

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    Proprietary & Confidential. 2013, Everest Global, Inc. 2

    Areas o f coverage

    Introductions and 2012: Year-in-Review

    IT Services

    Business Process Outsourcing (BPO)

    Global Sourcing

    Pricing

    Summary and Q&A

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    Proprietary & Confidential. 2013, Everest Global, Inc. 3

    I n t roduc t ions

    Katrina Menzigian (moderator)Vice [email protected]

    H. Karthik

    Vice President Global [email protected]

    Jimit AroraVice President IT Services

    [email protected]

    Rahul GehaniPractice Director Pricing [email protected]

    Rajesh RanjanVice President [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]
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    Subscription information

    If you want to learn whetheryour organization has asubscription agreement orrequest information on pricingand subscription options,please contact us:

    [email protected]

    +1-214-451-3110

    In addition to publishedresearch, a subscription mayinclude analyst inquiry, datacuts, and other services

    Market VistaGlobal services tracking across functions, sourcing models, locations, andservice providers industry tracking reports also available

    Custom research capabilities Benchmarking | Pricing, delivery model, skill portfolio Peer analysis | Scope, sourcing models, locations Locations | Cost, skills, sustainability, portfolio Tracking services | Service providers, locations, risk Other | Market intelligence, service provider capabilities, technologies

    Healthcare

    Information

    technology

    Finance & accounting

    Procurement

    Banking, financialservices, insurance

    Global sourcing

    Cloud Vista

    Human resources Recruitment process

    TransactionIntelligence

    PricePoint

    Everest Group: 2013 researc h of fer ings

    Service ProviderIntelligence

    mailto:[email protected]:[email protected]
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    Proprietary & Confidential. 2013, Everest Global, Inc. 5

    201 2: Yea r-in -Review

    1 Everest Group webinar document: 2012 Market Predictions (presented in Dec 2011)

    What we predicted at the beginning of 20121 How has the market fared to date?

    While BPO margins did go upsomewhat, IT Servicesmargins slipped modestly

    Emerging geos continue toincrease LATAM, Africa,Mid East, CEE

    Rates across BPO vary, butall remain robust - especiallytrue in the case of BFSI BPO

    M&A in this space is aboutbuilding out cloud breadthand depth enhanced valuepropositions to increase cloudappeal

    Comments

    Pricing pressures will squeeze providersmargins, especially offshore, forcinginvestment in newer customer-centricsolutions and innovative engagementmodels

    Global sourcing leaders will seek newlocations; Emerging geographies willcontinue attracting attention

    BPO markets will continue to grow atdouble-digit rates

    Service providers will make strategicinvestments in driving value from cloudservices moving beyond technicallimitations and focusing on client adoptionrequirements

    1

    2

    3

    4

    Same as prediction Similar but with some variations Different than prediction

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    Proprietary & Confidential. 2013, Everest Global, Inc. 6

    Areas o f coverage

    Introductions and 2012: Year-in-Review

    IT Services

    Business Process Outsourcing (BPO)

    Global Sourcing

    Pricing

    Summary and Q&A

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    IT Serv ic es | K ey 2013 Pred ic t ions

    Enterprise IT vs. Business IT: Enterprise IT will strike back

    Verticalization in infrastructure services an emerging reality

    SMAC (especially MAC) will fuel IT services growth

    Application services will witness greater appetite for top-to-bottom delivery

    Market consolidation will blur the lines across service provider categories

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    Cloud adopt ion w i l l acc e le rat e as buyers cont inuet o rea l ize va lue f rom t hese de l ivery m odels

    Trend in cloud related global service deals

    2011-2012; Percentage of deals with clouddelivery in scope

    4%

    8%

    12%

    H1 2011 H2 2011 H1 2012

    1047 900 704

    Majority of adopters are meeting their cloud objectives signaling a confidence shift going forward

    Source: Everest Group Cloud Vista (2012); Everest Group Cloud Connect Survey (2012)

    18% 23% 19%

    16%

    25%

    38%

    25% 27%

    21%

    21%

    27%24%

    31%

    14%24%

    27%

    1% 2% 2% 1%

    Strongly agree

    Agree

    Somewhat agree

    Neither agreeor disagree

    Somewhat disagree

    Disagree

    Strongly disagree 2% 1% 1%

    2% 2% 1% 2%

    2%

    Metobjectivesfor costsavings

    Metobjectivesfor flexibleinfra

    Metobjectivesfor quickertime tomarket

    Metobjectives forhighersatisfaction ofbusiness

    64%

    82%

    71%67%

    N = 88

    Enterprise Cloud adoption objective fulfillment

    Buyer responses XX% Overall agreement %

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    SaaS m odules have been adopted m ost w ide ly ; IaaSadop t ion i s ex pec t ed to g row fast es t in 2013

    57%

    38%

    31%

    30%

    17%

    28%

    28%

    25%

    26%

    36%

    27%

    27%

    10%

    27%

    26%

    23%

    36%

    22%

    5%

    10%

    18%

    11%

    20%

    23%

    Software as a Service(SaaS)

    Platform as a Service

    (PaaS)

    Public cloud(IaaS)

    Private cloud(IaaS)

    Hybrid cloud(IaaS)

    Business Process asa Service (BPaaS)

    Enterprise Cloud adoption trends by cloud layer Buyer responses

    Already adopted Adopt in distant future

    Adopt in near future No plans to adopt

    N= 81

    N= 73

    N= 78

    N= 80

    N= 70

    N= 64

    IaaS adoption plans Buyer responses

    48%

    34%

    18%

    Plan toimplementcloudinfrastructure

    Alreadyhave cloud

    infrastructure

    No plansfor cloud

    infrastructure

    100% = 89

    More than cost reduction, flexible infrastructure andreducing time to market are the top two drivers for IaaSgrowth

    Source: Everest Group Cloud Connect Survey (2012)

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    M& A in 2013 w i l l ex t end beyond convent iona lad jacenc ies as serv ice prov iders respond t o an evo lv ingdemand env i ronment

    Drivers fortransformational

    IT services

    Regulatorycompliance

    (BFSI,Healthcare,

    Europe)

    An evolving demand profile causing interesting marriages in the IT services

    supply landscape

    BPO pure-plays

    Global MNCs WITCH

    Tier-2/specialists

    Regional majors Cloud providers

    Product vendors Telcos

    2013 will witness the emergence of a new breed of converged service providers

    Source: Everest Group (2013)

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    Areas o f coverage

    Introductions and 2012: Year-in-Review

    IT Services

    Business Process Outsourcing (BPO)

    Global Sourcing

    Pricing

    Summary and Q&A

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    BPO | K ey 2013 Predic t ions

    The adoption of SMAC in BPO will increase but will trail the hype; analytics willbe the most sought after services within this stack

    Traditional deliverygeography will increasingly be the new demandgeography

    The BPO world will be increasingly vertical

    Beyond stand-alone technology capability, providers ability to blend it effectivelyinto the BPO solution will lead to success

    A balancedBPO model will be more successful rise of the ANDsolution

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    Tradi t iona l del ivery geography w i l l inc reas ing ly becomedemand geography; prof i tab le serv ice de l ivery w i l l be t he key

    Insurance BPO deal signing trend

    Number of contracts

    74 24100% =

    Source: Everest Group (2013)

    90%

    73%

    10%

    27%

    Up to 2010 2011

    531 81100% =

    91%

    71%

    9%

    29%

    Up to 2010 2011-2012

    Asia Pacific andLatin America

    North Americaand Europe

    FAO deal signing trend

    Number of contracts

    North Americaand Europe

    Asia Pacific andLatin America

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    A ba lanced m ode l tha t harnesses t he pow er o f AND

    w i l l be more suc c essfu l

    Sourcing

    Scope

    Solution

    Pricing model

    Delivery model

    Internal shared services

    Focused

    Customized

    Simplicity

    Onshore

    Third-party outsourcing

    End-to-end

    Standardized

    Impact

    Offshore/Nearshore

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    To what extent do you expect organizations toinvest hard cash in capturing global servicesvalues beyond savings in 2013?

    7%

    65%

    24%

    4%

    Priority area expect significant newinvestments in 2013

    Area of ongoing focus will continue tomake strategic investments as previously

    planned

    Business as usual no new or additionalinvestments anticipated

    Area of least focus strategic investmentstargeting other areas in 2013

    Source: Live polling conducted during the 2013 Predictions: State of the Global Services Market webinar on January 23, 2013

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    Areas o f coverage

    Introductions and 2012: Year-in-Review

    IT Services

    Business Process Outsourcing (BPO)

    Global Sourcing

    Pricing

    Summary and Q&A

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    Global Sourc ing | K ey 2013 Predic t ions

    Increased focus on complementing onshore and offshore, not competing

    Tier-2 locations to become must-have from good to have

    New buyer segments will drive global sourcing

    Growth in GICs coupled with sophistication in sourcing model leverage

    Global talent management an increasing priority

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    Whi le a few w i ldcards w i l l emerge, Ind ia andPh i l ipp ines w i l l c on t inue t o re ign

    South Africa

    Bulgaria

    Vietnam

    Peru

    Turkey

    Colombia

    Ireland

    Significant untappedpotential

    Attractive costsand Spanishlanguage skills

    Preferred locationfor UK voice; largedomestic market

    Low-costalternative for IT

    Emerging R&Ddestination

    High end financialservices and IT skills Multilingual

    support

    NOT EXHAUSTIVE

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    Tier -2 loca t ions to bec ome m ust -have f rom goodt o have

    3740

    Asia Pacific

    Proportion of Tier-2/3 citiesin new delivery center set-ups

    2011-20121; Percentage

    2011

    2012

    Stronger imperative forTier-2/3 cities in 2013, willbecome a must-have forservice providers

    Share of Tier-2/3 locationsin incremental demand willincrease, especially inAPAC and Latin America

    37

    50

    Latin America

    53

    84

    CEE

    Predictions for 2013

    1 Includes analysis from Q1-Q3 (January-September) 2012Note: Tier-1 cities are mature cities for global services delivery, typically characterized by large talent pool and significant market activity. Examples include Bangalore

    (India), Shanghai (China), Metro Manila (Philippines), Sao Paulo (Brazil), Mexico City (Mexico), and Krakow (Poland)Tier-2/3 cities are upcoming cities for global services delivery, typically characterized by relatively smaller talent pool and lesser market activity. Examples includeJaipur (India), Dalian (China), Cebu (Philippines), Curitiba (Brazil), Guadalajara (Mexico), and Lodz (Poland)

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    Del iver ing value beyond c os t sav ings w i l l becom e ast rong imperat ive and mandat e for GICs

    What should GICs deliver over the next three years?

    GIC responsesPercentage of total respondents

    15

    66

    18

    Parent responsesPercentage of total respondents

    Primarily focus on deliveringcurrent cost savings and

    meeting/exceeding expectations

    on service levels

    Strive towards delivering otherforms of value1 in addition to

    maintaining cost savings

    Focus on delivering other formsof value, even if it means

    reducing focus on driving costadvantage

    1 Standardize processes or systems across the enterprise, create new services/products, etc.

    4

    60

    37

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    Areas o f coverage

    Introductions and 2012: Year-in-Review

    IT Services

    Business Process Outsourcing (BPO)

    Global Sourcing

    Pricing

    Summary and Q&A

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    Proprietary & Confidential. 2013, Everest Global, Inc. 22

    Pric ing | 2013 Predic t ions

    Adoption of fixed-price models will strengthen in IT deals

    BPO pricing is expected to have a positive bias

    IT pricing is expected to be stable

    Prevalence of hybrid pricing structures will increase in BPO deals

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    Pr ices o f ITO serv ices are expec t ed to rem ain s tab le ordec l ine m arg inal ly a t o f fshore as w e l l as onshoreloca t ions

    Source: Everest Group PricePoint

    100 100 10099

    9899

    96

    98

    100

    102

    104

    Trend in blended FTE price at offshore (India)

    Indexed

    Trend in blended FTE price at onsite (U.S.)Indexed

    H2 2011 2012 H1 2013

    100 100 101 100 100 101

    96

    98

    100102

    104

    Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012E Q1 2013 Q2 2013H2 2011 2012 H1 2013

    IT-ADM EXAMPLES

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    BPO pr ic ing is ex pec t ed to inc rease at o f fshore asw e l l as onshore loca t ions

    100101

    103 103 103 103

    98

    100

    102

    104

    106

    H2 2011 2012 H1 2013 Est.

    100 101

    101 101 101 101

    96

    98

    100102

    104

    Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012E Q1 2013 Q2 2013

    VOICE-BPO EXAMPLES

    H2 2011 2012 H1 2013 Est.

    Trend in blended FTE price at offshore (India)

    Indexed

    Trend in blended FTE price at onsite (U.S.)Indexed

    Source: Everest Group PricePoint

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    ITO and BPO deals w ould be c harac t er ized by t headopt ion of m ore soph is t ic a ted pr ic ing m ode ls

    36% 36%44%

    32%

    41%44%

    48% 46%

    Provider A Provider B Provider C Provider D

    Fixed price adoption trends in ITO deals

    2008

    2011

    2013 Est.

    Composition of hybrid

    pricing structuresFrequency of inclusion

    Distribution of pricing

    models in PONumber of contracts

    Hybridpricing

    100% = 290

    Onlymanaged

    service fees

    Onlygainsharing

    OnlyFTE-based

    Buyers and service providers are realizing multiple objectives byadopting hybrid structures which combine input-based, output-based and outcome-based pricing models

    46%

    36%

    15%3%

    89%

    71%

    44%

    Managedservice fees

    Gainsharing

    FTE-based

    Buyers are preferring fixed-price engagementsto control the overall IT spend

    Service providers are keen to adopt fixed-priceto maintain profitability

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    Proprietary & Confidential. 2013, Everest Global, Inc. 26

    Areas o f coverage

    Introductions and 2012: Year-in-Review

    IT Services

    Business Process Outsourcing (BPO)

    Global Sourcing

    Pricing

    Summary and Q&A

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    Proprietary & Confidential. 2013, Everest Global, Inc. 27

    Mac ro-Them es for 2013: Sum m ary

    The march toward verticalization continues

    M&A more about chess than checkers

    The realities of SMAC are taking hold

    Global sourcing continues pushing the

    variety & complexity of delivery models

    Pricing remains in a dead-band, withlimited movement on either side

    Relevant across IT Services and BPO Driving services provider differentiation and

    supporting buyer competitiveness

    Expanded capabilities the target Consolidation will lead to newly formed

    competitive landscapes

    Buyer satisfaction validating the concept Adoption pace varies by market, IT layer,

    buyer segment

    Clients seeking varied options for integrating

    geos, models, processes, etc.

    Cost and margin pressure will challengeproviders, but buyer demand will be thekey price driver

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    To ask a question during the Q&A session

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    Attendees will receive an email with instructions for downloading todays presentation

    For advice or research, please contact: Katrina Menzigian, [email protected] H. Karthik, [email protected] Rajesh Ranjan, [email protected]

    Rahul Gehani, [email protected] Jimit Arora,[email protected]

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    Check ou t our b log fo r the la t es t perspect iveson g loba l serv ic es

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    Experts in the globalservices terrain

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    Rela ted c onten t

    Market Vista: Q3 2012

    Webinar Deck: Global In-house Centers vs. Service Providers: Who is Winning?

    PricePoint Q2 2012 Update: Points to Consider in the Pricing of Outsourcing Services

    Enterprise Cloud Quarterly Review: Q3 2012

    IT Services Landscape - Market Size, Trends, and Buyer Insights

    Finance and Accounting Outsourcing (FAO) Annual Report 2012: Signaling Towards Maturity

    Procurement Outsourcing (PO) Annual Report 2012: Steadily Marching Forward

    Multi-process Human Resources Outsourcing (MPHRO) Annual Report 2012: ContinuedReinvention

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    About Everest Group

    Everest Group is an advisor to business leaders on the next generation of globalservices with a worldwide reputation for helping Global 1000 firms dramaticallyimprove their performance by optimizing their back- and middle-office businessservices. With a fact-based approach driving outcomes, Everest Group counselsorganizations with complex challenges related to the use and delivery of globalservices in their pursuits to balance short-term needs with long-term goals. Through

    its practical consulting, original research, and industry resource services, EverestGroup helps clients maximize value from delivery strategies, talent and sourcingmodels, technologies, and management approaches. Established in 1991, EverestGroup serves users of global services, providers of services, country organizations,and private equity firms in six continents across all industry categories. For moreinformation, please visit www.everestgrp.com and research.everestgrp.com.

    http://www.everestgrp.com/http://research.everestgrp.com/http://research.everestgrp.com/http://www.everestgrp.com/
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