State of SUCO 2014Presented by: John Guccion, Club PresidentTo:
Officers and Members of the Board of DirectorsThursday, January 9,
2014SUCO: A Slice of Orange In a Land of Scarlet & GrayThe
Syracuse University Alumni Club of Central Ohio mission is to:
Introduce local alumni for the purpose of building personal and
professional relationships Serve as a resource for Orange grads new
to the Columbus, Ohio area.SUCO Core FunctionsOperationsCampus
RelationsMembership Organize club activities Plan and execute event
logistics Marketing Support university initiatives Bolster
fundraising Connect alumni to campus Coordinate membership and
renewal Provide alumni relocation support Facilitate
relationshipsSUCO By The YearLow membershipLittle money to
startGetting the word outExperimental activitiesDoubled
membershipLocal alumni club outreach boosts eventsFirst membership
dinnerFirst holiday partyMore diverse eventsKing Ave. 5
partnershipMarketing now a strengthBank balance 4X higher than
11Area Alumni Composition Graduation
Decades21.5%19%17%16.3%9.5%7.3%6.6%2%0 10 20
301990s1970s1980s2000-091960s2010-present1950s1940sAs of Jan. 2,
2014, there are 556 registered Syracuse University alumni living in
the greater Columbus, Ohio region, according to the SU Office of
Alumni Relations.21.5%19%16.3%graduated in the 1990sgraduated in
the 1970sgraduated between 2000 and
2009ColumbusDublin-Hilliard-PowellDelaware-Lewis
Center-WestervilleBlacklick-Gahanna-NewAlbanyNewark-Pataskala-Pickerington-ReynoldsburgArea
Alumni Composition Where They Live40%of area alumni live in the
Columbus metroSUCO Marketing PlatformsMonthly NewsletterOnline
Marketing SU Alumni Office e-mail blasting Non-member distribution
list Manage e-mail inquiries Facebook timeline/Event Facebook
direct message Twitter content Club news & events Spotlight SU
Athletics SU campus happenings Resourceful information Club website
copy Events page SU Regional Alumni CalendarSocial Media
MarketingEmail Campaigns3.00%9.00%12.50%18.75%21.80%34%0.00% 10.00%
20.00% 30.00% 40.00%Membership DriveCareer SummitHoliday PartyGame
WatchesCharter MeetingMarketing/OtherSUCO Membership Sign Up
SourceOur marketing efforts are driving new membership.73%Once they
join, they stay involved.renew the next year.SUCO Career
Development Summit NCAA Tournament: Final Four Game WatchColumbus
Clippers OutingSUCO Membership Dinner Summer Trivia Night w/Notre
DameAlumniSyracuse vs. Penn State FootballCookoutGoodalePark
Cleanup & Brunch w/Va. Tech Alumni of ColumbusGiant Eagle
Market DistrictWine Tasting Funny Bone Outing SUCO Holiday Party
& SU vs. Indiana2013 Event HighlightsSUCO Membership Dinner
July 20SUCO-Notre Dame Hoops Mixer Feb. 4/
