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Presentation used when presenting on The Next Web Startup Battle. We won the battle chosen between over 100 other startups.
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Startup WorldAugust 24th – São Paulo
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What is Workana?
A marketplace for freelance and remote work
For Brazil, Spanish-speaking Latin America and US Hispanics
Founded in April 2012
Work is something you do.
Work is no longer a place you go.
Why now?
Culture
Technology
Our business
Free to join | both for clients and workers
Free to post jobs | free to bid for jobs
Open bidding | market decides actual rate
Only pay when agreement is reached
Workana gets 15% of money agreed
Cash in/out: Paypal, Mercadopago, Payoneer
Competitive landscape
Generic
Niche
Local
The trend has started
But LatAm is not playing yet
Source: freelancer.com
Opportunity in Latin America and U.S. Hispanics
No local option | language, payments, benefits
Community with strong offline freelancing ties
E-Commerce: over $30bn in 2011.
Market size: $160 MM in 2012
Over a billion in 3 years
Timeline
Amazing initial traction
Amazing initial traction
In every way…
+7000 registered workers
Over 150 posted projects
Average of 14 bids per project
Over 40 messages per project
USD 400 average job size
THANK YOU!