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Starting up a business in a new country
Entrepreneurial Traits and Skills
Are you familiar with other cultures?
(Cross-cultural skills)
How to develop my entrepreneurial skills?
(Entrepreneurial skills and traits)
How to communicate in a new culture?
(Ccommunications skills)
How to build networks? (Networking skills)
How to expand your businessto a foreign country?
How to start up a business in a new country?
What are the traits, beliefs, and skills needed for entrepreneurship?
Attitudes towards business venturing
Risk-taking and opportunity-seeking skills
Entrepreneurial self-efficacy (ESE)
Creativity, motivation, and openness
Entrepreneurship, and more especially business start-ups in a foreign country, is better understood as a planned process, where individuals have to carefully plan their steps and follow as specific, premeditated, course of action. In other words, international entrepreneurship is an intentional behaviour and results from careful planning and consideration of the ensued costs and benefits.
There are several beliefs, skills, and traits that enhance entrepreneurial intentions.
Attitudes towards business venturing
Entrepreneurship is a very important aspect of economic growth, and has also been suggested as an effective way to counter unemployment or job loss/termination. Nevertheless, researchers have yet to understand the processes underlying entrepreneurial behavior, and the reasons why some people decide to start up their own business venture.
A general consensus, however, is that there are no magic formulas that can easily turn someone into a successful entrepreneur.
Rather, systematic research, training, and consultation with both university students and professionals have pointed to a set of core beliefs, skills, and traits that encourage entrepreneurship. This section presents those skills and discusses in approaches and methods to enhance them.
Are there magic formulas for international entrepreneurship?
Attitudes represent core evaluative beliefs about the gains and losses of entrepreneurship and directly influence entrepreneurial intentions. Someone believing that starting-up a business is too risky and difficult, is actually holding negative attitudes towards entrepreneurship. On the other hand, believing that entrepreneurship is beneficial, and worthy reflects positive attitudes. Attitudes are important drivers of intentions and behaviour. So, the first step towards promoting international entrepreneurship is to bolster positive entrepreneurial attitudes.
Attitudes towards international entrepreneurship
The role of education is very important and provides a formal
way to enhance entrepreneurial skills and develop positive
attitudes.
Through education (e.g., reading about other entrepreneurs’
success and failure stories, learning about the practical
aspects of entrepreneurship) we can develop more positive
attitudes towards entrepreneurship.
Developing positive attitudes towards entrepreneurship through education
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Entrepreneurial Self-Efficacy (ESE)
ESE is perhaps the most important skill for entrepreneurship. Simply, high ESE reflects an “I can do it” belief, whereas low ESE reflects lower levels of self-confidence and efficacy to achieve goals.
Too much of ESE, however, can be a problem because it may reflect false beliefs of control and lead to risky or faulty decision-making.
Keeping ESE at ‘appropriate’ levels is beneficial and promotes entrepreneurial activity.
Entrepreneurial Self-Efficacy (ESE)
There are two main aspects of managing entrepreneurial self-efficacy (ESE):
Developing ESE: this is suitable for those who have lower scores in ESE, and are
believe they cannot effectively start up a business.
Managing ESE: this aspect is relevant to everyone engaged in entrepreneurial
activity as it can prevent unnecessary risk-taking and promote carefully
planned and strategic decision-making.
Aspects of Entrepreneurial Self-Efficacy
Self-efficacy is predictive if it is “tailored to [the] domain(s) of functioning being
analyzed and reflect the various task demands within that domain” (Pajares, 1997,
p. 8).
In simple words, self-efficacy will bring benefits only if it is developed according
to the demands and complexity of tasks involved in business venturing.
Entrepreneurship education and training are major components of ESE
development because they build the skills and capacities needed for starting up a
business effectively and efficiently.
Developing Entrepreneurial Self-Efficacy
Managing ESE is vital for the successful planning, operation, and decision
making in business ventures. Too high levels of ESE can be catastrophic if they
are based on illusory control beliefs.
Managing ESE involves communicating important decisions and plans to
trusted others.
Employees, stakeholders, and other agents with a vested interest in the
business venture can help entrepreneurs managing their levels of ESE by
providing proper feedback and consultation.
Managing Entrepreneurial Self-Efficacy
• Empirical research has shown that
strategic decision making plays a
significant role in managing ESE (Forbes,
2005)
• Entrepreneurs have higher ESE levels
when their business ventures employ
strategic decision making, such as
involving employees in the decision
process, are comprehensive, and
incorporate updated information
Strategic Decision Making and Self-Efficacy
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Risk-taking and Opportunity-seeking
Skills
• Myth: Entrepreneurship is synonymous to risk taking
• Reality: Entrepreneurs take risks on the premises of
strategic decision-making (i.e., calculated risks)
• Entrepreneurs are not more risky than managers, and tend
to avoid and optimize risks
Risk-taking and business venturing
Risk-taking involves starting-up a business, but is also relevant to expanding
existing business ventures by introducing new products in the market,
establishing new partnerships, and developing across national borders (i.e.,
international entrepreneurship)
• Know the business
• Risks may vary by business type and status – technological innovation businesses take more risks
than family firms
• Understand the risks
• Risks can be industry-related reflecting technological, economic, and social issues, or firm-
related reflecting the idiosyncratic features of a firms’ composition and managerial processes
• Accept failure as an option
• Having the courage to accept failure is important aspect of decision-making
• Engage in strategic decision making vs. ‘dice-throwing’ methods
• Accountability and transparency in decision-making
• External monitoring and formal control systems
• Employee participation in decision-making processes
Enhancing risk-taking skills
• Strategic entrepreneurship (SE) results from the integration of strategic
management and entrepreneurship knowledge (Ireland et al. 2009).
• SE helps understanding the relationship between risk-taking, opportunity seeking
and exploitation, and entrepreneurship success.
• SE involves taking entrepreneurial actions with strategic perspective: being able to
identify opportunities AND exploiting them by mobilizing resources and getting
competitive advantage.
– This is achieved when opportunity-seeking (entrepreneurship) is integrated with
advantage seeking (strategic management)
Strategic entrepreneurship, risks, and opportunities
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Creativity, motivation, and openness
Systematic research has shown that entrepreneurship intentions and actual business venturing relate
significantly to motivation, openness to experience, and creativity.
•Motivation is relevant to having a clear vision about business venturing, and display persistence and exert
effort towards realizing this vision.
•Openess to experience is a cardinal personality trait that reflects openess to new ideas and experiences, and
innovation sympathy.
•Creativity reflects the capacity to come up with innovative ideas and products, and is highly relevant to both
individual business ventures and larger organizations promoting entrepreneuship education.
Creativity, motivation, and openness to experience
CreativityOpeness to Experience
Motivation
• Openness to experience relates to stronger entrepreneurial intentions
• How open to experiences are you? Openness includes traits like:
Openness to experience
Adventu-rousness
LiberalismEmotion-
ality
Intellect
Imagination
Artistic interests
• Creativity results from an interplay between personal (e.g., past knowledge and
experience, traits like openness to experience) and social factors (e.g., cultural
context, market needs)
• Entrepreneurs should come up with novel and appropriate ideas, and transform
these ideas into a new business venture (Amabile, 1996)
• Promoting creativity involves:
• Conceptual combination: Janusian thinking = integrating or entertaining two opposing
ideas, merging concepts, ideas, and forms
• Analogies: Transfer a paradigm or an idea from one context to another
• Problem construction, definition, and discovery
(Ward, 2003)
Creativity
• In the mid-70’s Sony missed the opportunity to develop music CDs
• They thought that a CD with 18 hours of music will not be of commercial value
• Why 18 hours of music?
• Sony staff used the size of LPs as a standard for CDs, and accordingly
estimated the amount of music time included in such a large CD
• Creative solution:
• Having used a different standard (i.e., smaller CD size)
could have led to CD expansion in the 70s!
(Barker, 1993; Ward, 2004)
Creativity and CDs
• Ciavarella, M. A., Buchholtz, A. K., Riordan, C. M., Gatewood, R. D., & Stokes, G. S. (2004). The Big
Five and venture survival: Is there a linkage? Journal of Business Venturing, 19, 465-483.
• Ireland, D. R., Hitt, M. A., & Sirmon, D. G. (2003). A model of strategic entrepreneurship: The
construct and its dimensions. Journal of Management, 29, 963 -989.
• Koellinger, P., Minniti, M., & Schade, C. (2007). ‘I think I can, I think I can’: Overconfidence and
entrepreneurial behaviour. Journal of Economic Psychology, 28, 502-527.
• McGee, J. E., Peterson, M., Mueller, S. L., & Sequeira, J. M. (2009). Entrepreneurial self-efficacy:
Refining the measure. Entrepreneurship Theory and Practice, 33, 965-988.
• Ward, T. (2004). Cognition, creativity, and entrepreneurship. Journal of Business Venturing, 19,
173-188.
• Wilson, F., Kickul, J., & Marlino, D. (2007). Gender, entrepreneurial self-efficacy, and
entrepreneurial career intentions: Implications for entrepreneurship education. Entrepreneurship
Theory and Practice, 31, 387-406.
Learning materials
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