Upload
sean-bello
View
223
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Hollywood Bowl Orchestra performing different parts of the Star Wars series. CC advertising campaign with BSP.
Citation preview
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
STAR WARS IN CONCERT @ THE HOLLYWOOD BOWLBILL SILVA PRESENTS
Online and Print CampaignDMA: Los Angeles
Project Manager: Jon [email protected]
Overview of Campaign
• Campus Circle promoted the 2011STAR WARS in Concert @ theHollywood Bowl by doing thefollowing:
• Utilizing Campus Circle’sonline/print/editorial assets
• Dedicated HTML email
• Social Media Outreach
Print Advertising Placements
• Campus Circle placed printads in our publication fortwo weeks - Los AngelesDMA. These placementsincluded:
• Full page / full color ad• Full page / b/w ad
• Circulation: 30,000• Readership: 90,000
• Distribution: Retail outletsand schools in Los Angeles
Full page / Full color adMarch 23 issue of Campus Circle
• Campus Circle printed oneFull page four color ad in ourpublication for the month ofMarch.
• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.
• 88% of the readership of thepublication is 18 to 34.
• The value of all the print adswas $3,505.00.
Full page/(b/w) adMay 25 issue of Campus Circle
• Campus Circle printed oneFull page /(b/w) ad in ourpublication for the month ofMay.
• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.
• 88% of the readershipof the publication is 18 to 34.
• The value of all the printads was $3,505.00.
Campus Circle - Dedicated Email• Campus Circle sent out a
dedicated HTML email topromote STAR WARS inCONCERT @ TheHollywood Bowl.
• The stats for the email wereas follows:
Emails sent: 32,064Views: 2,500Click Thru’s: 153
• Value = $1,090.00
Campus Circle - Banner AdvertisingBanner advertising for STAR WARS in CONCERT appeared on our website,campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 uniquevisitors. The STAR WARS banners had a total 1,002,012 impressions for eight weeks. Therewere a total of 637 CLICK THRU’s! The value of the banner ads was $9,200.00.
Campus Circle - Newsletter Ads• Banner advertising for STAR WARS in CONCERT appeared in our weekly email
newsletter for nine weeks. The Campus Circle weekly email newsletter reaches 32,000+members per week in the greater Los Angeles area. The total value of the banner ads overnine weeks was $3,150.00.
Campus Circle - Print Editorial
• Print Editorial “Music Reviews”
• An article for STAR WARS inCONCERT appeared in theMay 25 issue of CampusCircle.
• Campus Circle is a weeklyalternative newspaperdistributed to 40 schools andover 800 retail outlets in thegreater Los Angeles area. Inits 20th year, Campus Circlecovers film, music, events andL.A. culture.
Campus Circle - Calendar Listing
• A listing for STARWARS in CONCERTappeared on ourwebsite in our calendarsection.
• To date, the calendarlisting has been viewed175 times.
• Campus Circle websitetraffic averages: 5million hits/month
• 515,000 pageviews/month
• 75,000 uniquevisitors/month
Campus Circle - Social Media• Campus Circle posted the STAR WARS in CONCERT on our Social Media pages to promote the
production and get responses.
• The value of the Social Media outreach was $1,000.00.
Campus Circle - Online Editorial• The STAR WARS in
CONCERT article thatappeared in ourpublication alsoappears on ourwebsite.
• Since 5/25, the articlehas been viewed 343times.
• Campus Circle websitetraffic averages:
• 515,000 pageviews/month
• 75,000 uniquevisitors/month
Campus Circle - Video Gallery
• A video trailer was hostedon campuscircle.com forone month.
• The trailer was featured inour Video Gallery Sectionto help promote STARWARS in CONCERT.