Star segment: housewares; casual lifestyles change face ofindustry.

New York, N.Y., 10001

Fax: (212) 714-2958

Fax: (201) 864-4579

Phone: (617) 561-2267

WEDGWOOD USA 1330 Campus Parkway Wall, N.J. 08873

Phone:(617) 568-1300

Phone: (805) 650-9292 or (800) 255-9270

MIKASA 1 Mikasa Dr. 11787

Contact: Gary Moreau, president, chief operating officer; J. 94710

Contact: Abe Lefkowitz, president; Steve Cohan, senior VP

Phone: (914) 232-0755

Fax: (914) 969-2618

Phone: (212) 686-7440

ONEIDA LTD. 10010

Categories: serveware and accessories, $5-$125; vases, $17.50-$75

Fax: (212) 696-4299

STUDIO NOVA 1 Mikasa Dr. San Diego, Cal. 10010

Contact: Nejat Gabbay, president; Sal Gabbay, director sales and marketing

Categories: housewares, silverplate giftware, holloware, frames, photo albums and infant goods, $5-$500

ROSENTHAL USA 66-26 Metropolitan Ave. Eight floor New York, N.Y. 10001

Vendor-owned stores 7%

Fax: (212) 545-8599

Contact: Charles Baum, president; Charles Swarns, VP sales/marketing;

Contact: Joe Sengstock, customer service

Categories: stainless steel, $15-$35

Fax: (908) 356-9467

RELATED ARTICLE: Guide to Flatware

WATERFORD CRYSTAL USA 1330 Campus Pkwy. 10011

Phone: (516) 273-3300

Contact: Mark Roland, president; Peter Braley, national sales mgr.

Other 3%

Fax: (516) 435-0558

Phone: (203) 269-8588

Contact: Louis McNeil, president; Robert Charland, merchandise manager

HERMES OF PARIS Saint Louis, Cristal De France 41 Madison Ave. New York N.Y. Mt. 80207

Fax: (714) 529-5256

Fax: (914) 666-2092

Contact: Gregory Swift, VP/general manager

$1.505 billion

"People collect Christmas patterns--that's the nice thing about the business," adds Corson of Nikko.P.O. New York, N.Y. Va. 10001

Another channel that has gained share (9 percent) by increasing its store count is vendor-ownedstores. 10010

Vendor-owned stores 9%

Fax: (212) 683-7406

Contact: Kasey Yawata, president; David Majors, national sales manager; Judy Gorski, bridal/salespromotion coordinator

Mail-order catalogs 9%

Categories: stainless steel, $35-$150 per 5-piece place setting

SCAN-AGENT INC. 08332

Phone: (516) 466-7766

DAUM CRYSTAL 41 Madison Ave. 10016 Glass: (212) 683-9660

Categories: photo frames, $5-$35; tableware and serving accessories, $10-$200; figurines, $15-$50;vases, $15-$150; clocks, $15-$50; holiday accessories, $5-$150; collectibles, $20-$400

Mark Glazer, vice president of sales and marketing for Crisa Corp., says glass dinnerware has gotteneven stronger in the mass market, due largely to price points that make it "almost a disposable" ($9to $15 for a 16- or 20-piece set). 10010

ELYSEE (Sports Impressions) 168 Regal Row Dallas, Texas 75247

Fax: (914) 697-6464

Fax: (609) 392-1437

Phone: (800) 237-0005

CARTIER INC. 15644

Phone: (717) 653-4444

Contact: Charles R. 36 Mayfield Ave. 134 Garfield Ave. 10010

Phone: (315) 733-4663

DANSK INT'L. 20007

CHERUBINI USA INC. The overwhelming majority are now of the outlet type which, unlike theshowcase variety, is very profitable. Freeman, president

Contact: Gregory Swift, VP/general manager

Storageware enjoyed explosive growth, thanks to new shapes and colors and more aggressivemerchandising.

Contact: P.H. 10016

Contact: Arnold Holtzman, president; Gary Miniman, VP merchandising/marketing

Categories: porcelain, $110-$400 per 5-piece place setting

Categories: procelain accessories and giftware, $50-$250

Fax: (510) 843-3740

[ILLUSTRATION OMITTED]

Categories: glass stemware, $4-$6 each, $14-$18 set; barware, $2-$4 each, $8-$15 set; serveware,$10-$15 set; accessories, $10-$15 set

Fax: (212) 685-7327

Contact: Howard Friedman, president

Categories: stainless steel, $59.95-$79.95 per 50-piece set; colored handle, $29.95-$39.95 per 20-piece set; goldplate, $39.95-$49.95 per 24-piece set

Categories: crystal art sculptures and awards, $60-$5,000

The figures in HFN's Tabletop Report 1995, like those in previous reports, are estimates based ondiscussions with leading vendors, retailers and retail analysts. According to Libman of LynnsConcepts, department stores have been working to grow this business through lower opening pricesand more advertising. 10001 hone: (212) 683-7400

Contact: W.H. 98-21 97th Ave. Neuwirth, executive VP; David A. New York, N.Y. New York, N.Y.Their emergence has prompted department stores to focus more on the housewares department.

LOUI MICHEL CIE (Bee International) 1420 West 240th St. Burns, senior VP, crystal

Contact: Leonard Florence, president; Bob McAniff, VP sales

Fax: (508) 822-7269

HOYA CRYSTAL USA 450 Park Ave. 90710

Fax: (212) 446-5374

Fax: (802) 442-6080

Categories: porcelain dinnerware, $60-$70 20-piece set; oven to tableware dinnerware andserveware open stock $5-$30

Contact: Kurt Adler, chairman; Howard and Clifford Adler, presidents

Contact: John Ardington, Exec VP

Supermarkets & drugstores 5%

Mass merchants 31%

EURO CERAMICA 41 Madison Ave. South Norwalk, Conn. 59 Davis Ave. Box 10527 820 Noyes St.11788

BYERS CORP. Helmick, sales VP

Fax: (212) 686-1703

Phone:(708) 205-9800

Categories: lead crystal stemware, $30-$60 stem; barware, $125 per four-piece set

Fax: (214) 631-2863

Categories: stainless steel, $37.50-$75 per 5-piece place setting; silverplate, $75-$120 per 5-pieceplace setting; goldplate, $30-$40 per 5-piece place setting; sterling silver, $310-$550 4-piece placesetting

Categories: handpainted ceramic dinnerware and serveware; metal charger plates; Italianstyleceramicware.

Contact: Ray Dingman, president; Dennis Marton, VP marketing

NANCY CALHOUN INC. 10010

Phone: (717) 848-5500

Categories: art glass, $60-$5,000; ceramic accessories, $20-$300; decorative frames and boxes, $40-$200

Categories: lead crystal stemware, $14.25-$85 per stem; barware, $12.50-$15 per piece; crystalgiftware, $12-$85

GODINGER SILVER ART CO. Britannia St. All rights reserved.

Phone: (610) 253-6268

Total Crystal/Glassware Market 1993: $1.505 billion

Fax: (212) 466-7711

Crystal & Glassware 40% $1.505 billion

Categories: lead crystal stemware, $12-$15; and giftware, $10-$35; glass stemware, $7 and giftware,$12-$85

Categories: earthenware, $69-$95 per 5-piece place setting; Mason's Ironstone, $45-$78 per 5-pieceplace setting

Fax: (908) 324-0017

Categories: Blue Danube fine china and giftware

Categories: porcelain, $80-$140 per 20-piece set

Fax: (718) 417-3407

Phone: (609) 896-2800

Fax: (304) 455-5984

Contact: Georg Simon, president

UNIVERSAL PORCELAIN 5401 Mitchelldale, Suite A-1 Houston, Texas 77092

Fax: (303) 320-5610

Phone: (215) 750-9222

THE ZRIKE CO. Mt. Corning Consumer Products spent approximately $6.6 million to advertiseCorelle dinnerware out of a total tabletop expenditure of $7.2 million. 10549

Total Flatware Market 1994: $683 million

Phone: (617) 568-1300

Fax: (203) 431-6241

CRYSTAL CLEAR INDUSTRIES 220 Fifth Ave. New York, N.Y. 90249

Categories: stoneware, $25 to $35 per 5-piece place setting; porcelain, $50 to $90 per 5-piece placesetting

Change 1993/1994: +3%

Categories: lead crystal stemware, $40-$110; barware, $25-$30; accessories, $40-$600

Contact: Jamie Hirsch, VP

WASHINGTON FORGE 5215 Old Orchard Road Skokie, Ill. She reports that Pfaltzgraff's best-sellingpatterns are all-white or white with simple bands.

DONEGAL CRYSTAL USA INC. 10001

Fax: (703) 347-5731

Categories: ceramic serveware and accessories, $25-$150; ceramic and Venetian glass figurines,$25-$250; crystal frames, $25-$60; crystal vases, $9-$150; alabaster and marble accessories, $8-$50

LENOX CHINA & CRYSTAL 100 Lenox Dr. Newell, W. 10010

Contact: Ron Jones, president; Robert Koren, VP marketing

Mail-order catalogs 2%

Phone: (609) 866-2900

Categories: stainless steel and colored handle, $29.95-$79.95 for 20- to 74-piece sets

Phone: (609) 896-2800

Fax: (214) 454-1139

Specialty stores 12%

LIPPER INTERNATIONAL (Blue Danube) 235 Washington St. 41 Madison Ave. These retailers havedefinitely been a boon to some mass market and department store vendors. 21705

According to Alamin, serveware may have the greatest growth potential of all at mass because itslarge, functional items represent "recognizable value at affordable price points." As more retailersrecognize that serveware has become a more year-round business, "productivity will soar."

Categories: holloware, $10-$200; serveware, $10-$500; frames, $10-$50; Christmas goods, $10-$75

Categories: china, $110-$350 per 5-piece place setting

Categories: porcelain, $89-$150 per 5-piece place setting

Phone:(315) 361-3000

Phone: (212) 683-1747

Categories: porcelain and bone china, $35-$560 per 5-piece place setting

Fax: (413) 774-4393

Fax: (201) 817-8552

Fax: (201) 939-4492

Categories: earthenware, $30-$50; stoneware, $30-$60; china, $25-$180; porcelain, $46-$100; bonechina, $62-$200--all per 5-piece place setting

Phone: (508) 291-1104

Fax: (617) 986-8168

PRISM FRAME 2280 Newlins Mill Road Easton, Pa. IMPORTS 330 Fifth Ave. The strength of theaccessories business is another reason for retailers to favor whiteware, he adds, because they canmake higher margins on accessories than on place settings.

Contact: Hung Lam, president; Vincent Stagliano, national sales manager

1993 Breakdown by Retail Channel

Fax: (214) 454-1208

Phone: (919) 732-5933

Contact: Christopher J. Naugatuck, Conn. 1825 Eastshore Hwy. The number of vendor-owned storesis now approaching 500 and continues to rise.

Categories: fine china, $78-$400 per 5-piece place setting; bone china, $71-$187 per 5-piece placesetting; fine china gifts, $14.25-$237

Fax: (914) 428-8251

Fax: (212) 481-9549

WATERFORD CRYSTAL USA 1330 Campus Pkwy. Parlon) 400 Veterens Blvd. Harbor City, Cal. 373Park Ave. 90221

Phone: (201) 890-3366

Categories: photo albums, memory books and frames

Fax: (212) 685-1132

Fax: (212) 532-8284

Fax: (609) 895-1763

PFALTZGRAFF 140 East Market St. The company's whiteware patterns cover many price points anddifferent bodies. Kisco, N.Y. 220 Fifth Ave. Box 67 Milton, W. 60062

Phone: (800) 252-9555

Fax: (908) 938-6915

Phone: (516) 683-6000

Mikasa, for its part, continues to view formal china as a "tremendous opportunity" and plansintroductions and promotions "to drive that business through the first half of 1996," Fencel says.

Categories: lead crystal stemware, barware, serveware and accessories

REED & BARTON SILVERSMITHS 144 W. Libman adds that Lynns is doing a lot of expanded, valueset business with department stores.

Contact: Charles R. Photo by Alan Veldenzer

GLASSWARE STATISTICS

THE ASHLEY COLLECTION 322 West 57th St., Suite 19-S New York, N.Y. One Merrick Ave. 32Knight St. 11722

Fax: (203) 723-5867

Categories: stainless steel, $30-$77.50 per 5-piece place setting

OFNAH CRYSTAL 325 South Flores St. Box 9487 Brea, Cal. In the most recent quarter, Lenox hadseven of the top 10 formal patterns, including recent introductions as well as longtime favorites.

Forster adds that mass merchants are now carrying 40- and 45-piece flatware sets as basicsalongside the traditional 20-piece set. 22186

Phone: (212) 924-0900

VILLEROY & BOCH 5 Vaughan Dr., Suite 303 Princeton, N.J. Wells III, executive VP/GM; J. 600Madison Ave. 10010

Contact: H.A. Central Expressway Dallas, Texas 75243

Both the Wallace and Towle brands have experienced strong growth in stainless flatware, accordingto Scott Bial, particularly from value-priced service-for-eight sets. "We see a shift to 18/8 goods atmass." Like Corning, Oneida reports strong sales last year in a market that was sluggish overall.02026

Categories: serveware and accessories of ceramic and glass, $7.50-$100

Categories: stainless steel; colored handle; silverplate; goldplate

TIENSHAN INC. Gold-accent patterns in services for eight, retailing from $150 to $200, "have beenbig business" for Towle, Bial says, and Wallace, too, is attacking the service-for-eight business.

1993 Breakdown by Retail Channel

Categories: handmade crystal gifts and accessories, $15-$150

Contact: Al Reiner, president

Categories: crystal and glass stemware, $4-$90; barware, $4-$60 accessories, $4-$350

Fax: (216) 476-0001

Silver department flatware did only slightly better last year than formal china and crystal stemware.Kisco, N.Y. Lipper, CEO; Amy Lipper, president; Joseph Leighton, sales manager

Phone: (212) 686-5080

ONEIDA HOUSEWARES Kenwood Station Oneida, N.Y. 20167

Fax: (513) 563-9639

Fax: (212) 481-8653

Categories: ceramic serveware and accessories, $5.50-$200

Categories: ceramic serveware and accessories, $10-$80; vases, $25; other kitchen accessories, $25-$70

Fax: (908) 356-9467

Categories: serveware $4.99-$29.99; storage jars (Le Parfait) $1.49-$6.49; candleholders $1.99-$3.99; dinnerware 20-piece sets $19.99-$29.99.

Phone: (212) 684-2215

Contact: G. At the spring tabletop show, Mikasa introduced three Christmas patterns--one embossed

white (Festive White), one whimsical (Holiday Season) and one contemporary (Season's Glow). SantaFe Ave. York, Pa. 13421

HOLIDAY WORKSHOP 175 McClellan Highway East Boston, Mass. Because of their "marqueevalue," they appeal as strongly to retailers as to consumers, he adds.

CHRISTIAN DIOR 41 Madison Ave. 11021

IMPERIAL CRYSTAL & CHINA CO. 26155

LYNNS CONCEPTS INC. Box 2068 50 Hartz Way Secaucus, N.J. Parmacek, president; Jeff Rohe,sales VP

Phone:(800) 544-2209, (212) 685-5843

Contact: Horst Vogel, president

Categories: photo and poster frames, $15-$75

Fax: (212) 213-4920

Categories: lead crystal and glass stemware, barware, serveware and accessories

Phone: (401) 769-8000

Total Flatware Market 1993: $661 million

Fax: (718) 641-5219

Contact: Michael Gentes, president; Hedi Fitz, marketing VP

Categories: FotoMax photo storage and viewing devices

Contact: Joel L. Box 1178 Sterling, Va. DESIGNS LTD. Box 37, Elkins Road Elkins, N.H. 91803

Department stores 12%

TABLETOPS UNLIMITED 1650 West Artesia Gardena, Cal. 13503

THE SWISS CRYSTAL CO.LTD. 15 Oser Ave. 41 Madison Ave. 420 Madison Ave. WaterfordWedgwood USA put $3.3 million of its $5.5 million outlay behind Waterford Classic.

PRODUCTS CO. 10577

YAMAZAKI TABLEWARE 150 North St. 225 Fifth Ave., Suite 1006 New York, N.Y. The mostformidable challenge comes from JC Penney's new gift registry, according to Forster of Oneida.10001

Contact: Elizabeth Buhler, VP sales and marketing; Thierry Chaunu, president

Mass merchants 38%

1994 Breakdown by Retail Channel--$616 million

Contact: Marie Donovan, national sales manager

Categories: Burnes/Terragraphics: frames, $10-$40; albums, $2.99-$14.99; Carr frames, $10-$25;Holson frames $4.99-$12.99, and albums, $5.99-$12.99

Fax: (203) 325-8664

Phone: (805) 484-6666

Fax: (610) 253-3039

Contact: Debby Parkinson, national sales manager

Categories: stoneware, $40 to $50 per 20-piece set

Contact: Robert Frehling, president; Mark Silvers, sales manager

Christmas dinnerware and giftware reportedly had their best year ever in 1994, although there is noestimate yet of their sales, which encompass all levels of the market. place setting; accessories, $20-$130

Fax: (609) 734-7841

Contact: Don Restivo, VP marketing

Contact: Peter Foster, assistant manager

Categories: porcelain dinnerware, $150-$375 for a 5-piece place setting; coordinating giftware,$100-$500; lead crystal stemware, $50-$300 per stem; and holloware $60-$350

Fax: (415) 595-8190

Phone: (212) 725-9100

Contact: David Deutsch, president; Herb Latzman, VP

Phone: (201) 867-9210

Categories: colored handle, $15 and $17.50 per 20-piece set

AMBROSIA INDUSTRIES INC. 17404

Categories: 33 percent lead crystal barware, stemware and giftware, $50-$850

Phone: (212) 679-5566

Categories: glass and wooden photo frames, $20-$100; photo albums

Categories: porcelain, $49.99-$200 for 20-piece sets

Contact: Mel Birnbaum, CEO; Joel Winton, treasurer;

Fax: (708) 581-0438

HAVILAND LIMOGES 36 Mayfield Ave. New York, N.Y. 98134

Fax: (718) 417-3407

Phone: (212) 683-2727

[ILLUSTRATION OMITTED]

($3.711 billion)

Contact: Julie Sanders, president

Phone: (914) 232-0755

REED & BARTON (Val Saint Lambert USA) (Galway Irish Crystal) 144 West Brittania StreetTaunton, Mass. 60610

Categories: stoneware, $55-$80 per 5-piece place setting; accessories, $8-$110

Phone: (510) 843-4691

Categories: stainless steel, $30-$80 per 20-piece set; $50-$100 per 45-piece set; silverplate, $149-$299 per 46-piece set; goldplate, $99-$299 per 46-piece set; larger sets available

Contact: Herbert Miller, president; Arnold Nurick and Jan Potter, exec VPs

Stein of Retroneu/Excel notes that in addition to promoting flatware more, mass merchants devotedmore space to it in 1994.

Contact: Jack H. Russell Krueger, president, CEO

SWID POWELL 55 West 13th St. New York, N.Y. New York, N.Y. McGillivary, president/CEO, CarlMielke, senior VP sales, Tom McInerney, marketing VP

Phone: (214) 905-9977

Phone: (708) 581-0400

Contact: Julia Watts, general manager

Phone: (708) 564-0400

Fax: (908) 356-9467

Contact: Nancy Calhoun, president; Larry Heinze, VP sales/marketing

Categories: wood photo frames

Waterford Classic also had success with themed collections whose prices start at $250.

Categories: aluminum serveware, $20-$200; frames, $8-$75; desk accessories, $10-$200; glassaccessories, $25-$375

Fax: (203) 847-7613

Phone: (510) 654-0413

Phone: (212) 724-8027

Phone: (206) 325-8883

ROYAL DOULTON USA 701 Cottontail Lane, Somerset, N.J. 8th St., Suite 264 New York, N.Y. 11379

Phone: (212) 213-6884

Meanwhile, Wal-Mart, Kmart and Target are sufficient by themselves to keep mass merchanttabletop sales growing (31 percent share). Greenfield, Mass. Their success seems to reflect thecontinued consolidation of department stores and the continued out-distancing of their competitionby the big-three mass merchants. 08873

Categories: 18/10 stainless steel, $38.50-$99.50 per 5- piece place setting

Phone: (717) 394-0202

Phone: (214) 918-0098

REGENT SHEFFIELD 70 Schmitt Blvd. Berkeley, Cal. Consumers today, especially non-bridal ones,find casual china more appealing than formal for the simple reason that formal dining has become arare occurrence. Box 4218 Dedham, Mass. 07644-0686

Fax: (617) 828-7699

Phone:(212) 683-9660

AYNSLEY CHINA Pinwood Business Center, Suite 2002 Somers, N.Y. P.O. 10024 914 756 2021

Phone: (212) 481-0288

PHILIP WHITNEY LTD. Joy, sales manager

Contact: Stan Golder, president

JACQUES JUGEAT INC. 07074

Contact: Anne Underwood, product manager

Contact: Ray Dingman, president; David Schwartz, executive VP

Phone: (714) 529-4700

Categories: photo frames (wood, metal, acrylic), 50 cents-$75

Contact: Anton Katrus, president; Nick Angelakos, VP product development; Tom Keaveney, nationalsales manager

Contact: Yves Coleon, president and CEO; Sylvie Jouan, sales director

Phone: (908) 938-5800

MAGEE CO. New York, N.Y. 08540

Categories: solid hot-forged brass giftware, decorative accessories and holloware, $7.75-$210; brassdesk appointments, $9.95-$115; solid brass accent, table and floor lighting, $35-$340

Phone: (914) 664-2277

Categories: sterling silver, $420-$500 per 4-piece dinner setting; $385-$490 per 4-piece luncheonsetting

ASHLEIGH MANOR P.O. Before the advent of the registry, Penney's had not competed in upstairstabletop, only at the housewares level.

Categories: porcelain figurines, $10-$500; musicals, $19.99-$125; decorative accessories, $10-$500

Contact: Michael Reinhold, president; Ann Morhauser, marketing VP

Categories: colored handle, $15-$35 per 20-piece set

PORTA INC. 10701

Contact: Thierry Chaunu, president; Elizabeth Buhler, VP sales and marketing

Categories: bone china and ceramic giftware, trays and frames

Contact: Jesse Luxton, president; Richard Beattie, sales/marketing director

Fax: (609) 896-2715

Contact: Arnold Holtzman, president; Gary Miniman, marketing VP

Department stores 25%

Contact: Gary Johnston, president; Dennis Regano, sales/marketing VP

Phone: (412) 658-1638

Categories: porcelain dinnerware, $40-$50 per set of four

Categories: photo frames, $1.99-$35.99

Contact: Roger D. 06901

CHRISTIAN DIOR 41 Madison Ave. HFN, the weekly home furnishings newspaper, is published byFairchild Publications, a Capital Cities Media Inc. One continuing bright spot for Wallace, he adds,has been gold-accent patterns.

Phone: (212) 686-5080

JULIE POMERANTZ 41 Madison Ave. Pleasant, Pa. So. 10010

BERNARDAUD LIMOGES NA 41 Madison Ave. Demand has been growing as well for coffee and teaglasses.

SASAKI 41 Madison Ave. 06492

Fax: (212) 247-1489

Phone: (310) 325-9196

$3.71 billion

Fax: (212) 889-6742

Phone: (214) 918-0098

Contact: Seymour Mann, chairman/president; Gideon Oberweger, CEO/exec VP

FABERGE COLLECTION 97 Old Boston Rd. 10022

ROSENTHAL (Thomas by Rosenthal) 66-26 Metropolitan Ave. 17044

Fax: (617) 933-1930

Categories: porcelain, $40-$150 per 5-piece place setting; bone china, $120-$300 per 5-piece setting

MOTTAHEDEH & CO. 91405

Fax: (201) 867-0457

Fax: (212) 685-7879

GINKGO INT'L. 93010

Categories: Silverplated flatware

Fax: (617) 769-9468

Specialty stores 29%

Contact: Steve Wilton, president; Dan Helmer, sales manager

Categories: stainless steel, $89-$195 per 5-piece place setting

TOTAL TABLETOP MARKET

To restore their reputation for service, department stores are also making a greater effort to trainsales associates, Stern adds, and enlisting the help of vendors in doing so.

ORREFORS KOSTA BODA (Kosta Boda, Orrefors) 140 Bradford Drive Berlin, N.J. 10010

Categories: porcelain, $125-$925 and ironstone, $100-$125, per 5-piece place setting

Categories: Italian handpainted ceramics, $6.99 apiece, $79.99 per 16-piece set; serveware, $24.999apiece.

Contact: Vincent Pasquale, president; Scott Slater, merchandising VP; Don Seely, senior productmanager; Bill Johnson, creative services manager

KV&F METAL PRODUCTS 305 Northern Blvd. 93003

NANCY CALHOUN P.O. 10022

Fax: (510) 654-2167

Fax: (413) 774-4393

Fax: (212) 223-6371

DALZELL/VIKING Box 459 New Martinsville, W. 10010

Fax: (516) 569-5656

Categories: holloware, barware and giftware

Phone: (212) 679-8121

Fax: (201) 319-1962 Contact (Tabletop Division): Charles Gifford, president; Judy Stern, pr manager

Contact: Claire DesBecker, president

Contact: H.A. 10010

Fax: (212) 679-2923

Categories: bone china, $65-$2,250 per 5-piece place setting; porcelain, $60-$150 per 5-piece placesetting

Contact: Mark Glazer, VP marketing

Phone: (212) 686-6170

UTICA CUTLERY CO. 17401

Contact: Kenneth R. Badio Circle Rd. 11021

KOMODO INTERNATIONAL (Bali) 18405 S. 07644

Categories: stoneware, $63 per 5-pc. Box 37, Elkins Road Elkins, N.H. Gallagher, VP marketing;Hampden Damen Mepham IV, national sales manager

At the same time, casual china has been evolving toward transitional--dinnerware suitable for formalor informal dining, according to Judy Stern, spokeswoman for Noritake. Columbus, Ohio 43231

Fax: (805) 484-2239

Categories: lead crystal stemware, $25-$65 each, $129-$201 set; barware, $30-$80 each, $88-$2,335set; accessories, $34-$1,075 each, $88-$1,990 set

Fax: (609) 866-2499

Phone: (516) 293-3990

1993 Housewares, Mass Market Breakdown by Retail Channel

BADASH CRYSTAL INC. 07660

Contact: Harmon Stein, president; Gary Latzman, sales VP

Categories: stoneware and porcelain, $30-$100 per 20-piece set

LIPERT INTERNATIONAL 2922 M Street N.W. New York, N.Y. 25th St. 07072

In glassware, licensed products have graduated from a promotional business to part of the everydayassortment, according to Steve Alamin, vice president of merchandising for Anchor Hocking Glass,which has the licenses for the standard Disney characters, as well as for the Warner Bros. New York,N.Y. Such established players as Waterford, Lenox, Gorham and Mikasa all did well, and CrystalClear Industries gained strength in department stores, according to Macomber's McGuiggan.

Fax: (203) 853-1860

Alamin of Anchor Hocking Glass says drinkware sales in the mass market got a boost from newpackaging and from sets whose counts were adjusted to hit key price points. 10022

Fax: (714) 529-5256

1993 Breakdown by Segment

Fax: (908) 938-6915

Contact: Mark Myers, national sales manager; Barbara Collins, key accounts manager

Phone: (212) 753-0111

Fax: (203) 723-5867

Contact: Brian Heath, president; Edith Heath, VP; Laura Eckhard, sales

Phone: (609) 825-5620

Contact: Ron McGaha, president

Phone: (610) 777-7811

WMF/HUTSCHENREUTHER 85 Price Pkwy. White Plains, N.Y. Princeton, N.J. Block, president;Pauline Kelbly, senior VP, national sales manager

Fax: (610) 253-3039

Phone: (603) 526-2127

Categories: stoneware dinner plates, $16.50; salad plates, $12; pasta plates, $15; bowls, $11; cupsand saucers, $13; stoneware accessories, $20-$80; porcelain, $11-$16.50 open stock; porcelainaccessories, $20-$100

SASAKI 41 Madison Ave. 75 Seaview Dr. 38930

Specialty stores

Fax: (212) 686-1703

FLATWARE STATISTICS

Specialty stores 18%

Contact: Wesleyhttp://annagainandagainreviews.com/2014/05/new-kitchen-style-with-wall-art-decals-from-decdecals.html# S. 10010

Fax: (212) 532-8284

Categories: serveware and accessories, $6-$250; vases, $10-$250

Categories: Blue Danube fine china and giftware

Phone: (516) 822-5200

Contact: George Franconeri, president

$910 million

Fax: (212) 685-1035

Fax: (516) 293-3561

Fax: (305) 573-8024

Mass merchants 15%

Phone: (516) 952-7662

Categories: porcelain dinnerware and glassware

Phone: (212) 481-0288

Specialty stores 15%

Total Dinnerware Market 1994: $1.59 billion

Contact: Harry Phillip, president; Lisa Djmal, marketing manager

Phone: (908) 225-9600

Phone: (201) 867-9210

Other 5%

Contact: Walter Rowen, retail; Michael Rowen, wholesale

Categories: lead crystal stemware, glass barware, and accessories

Categories: porcelain, $120-$450 per 5-piece place setting; ceramic dinnerware and accessories;earthenware, $69 per 4-piece setting

OMNIBUS 13111 N. 07719

Categories: lead crystal and glass stemware, $24-$45; barware, $24-$30 set of four; accessories,$15-$140

Fax: (301) 631-0108

Contact: Monte Feldman, president

Phone: (510) 849-1000

Catalog-showrooms 4%

Upstairs formal $461 million 30%

Categories: lead crystal giftware and accessories, $5-$250

Categories: ceramic, resin and terracotta serveware and accessories, $2.50-$50

1993 Upstairs Market Breakdown by Retail Channel

Phone: (800) 527-5211, (214) 918-0098

Fax: (516) 435-0558

MIKASA One Mikasa Drive Secaucus, N.J. New York, N.Y. 41 Madison Ave. This may or may not be

hurting tabletop registrations (most vendors say they are down), but one company feels thecompetition with other departments is making it more difficult to convert registrations into sales.

Warehouse clubs 3%

Fax: (201) 778-8542

Fax: (212) 696-9159

Fax: (212) 889-2427

Categories: alternative metal giftware, $29-$270

Contact: Paul Helgesen, president; Scott Kingsland, sales manager

Categories: crystal giftware and collectibles, $10-$375

Fax: (201) 807-0197

Vendor-owned stores 8%

Phone: (805) 484-6666

Contact: Martin Seltzer, executive VP; Jerry Kummins, sales/marketing manager

Contact: John Aucello, president; Mike Wluka, sales VP

Department stores 47%

Phone: (201) 807-1177

Phone: (419) 727-2100

Fax: (708) 566-8389

Categories: colored handle, enamelware

Contact: Ian Zucker, president

Contact: Ron Jones, president; David Bausman, sales/marketing VP

"The transitional segment would be decent-size if one could isolate it," comments Dick McGuiggan,president of Macomber Associates, which tracks upstairs tabletop sales. New York, N.Y. Box 1178Sterling, Va. Richard Byers, sales/marketing VP; Kevin Frank, national sales manager

AYNSLEY CHINA Pinewood Business Center, Suite 2002 Somers, N.Y. Ashton, sales VP; Daniel P.Emeryville, Cal. Lancaster, Pa. Service Merchandise, Target Stores (Club Wedd) and Home Depotare all in the registry business today, although only the first two compete directly in tabletop.

Decorative accessories $58 million 6%

Fax: (405) 942-7174

Contact: Ye H. 02780 Ansonia, Conn. 10001

Phone: (714) 529-4700

Contact: Bernard Neuwirth, president; Robert A. 06492

Phone: (201) 473-1900

ELEMENTS GLASSWARE 11 East 26th St. Woburn, Mass. 13231 Slover Ave. But Stern adds thateven Noritake's housewares line, Epoch, now has a china body, "which even has some bone in it.They are also offering expanded sets as promotional items.

Fax: (214) 742-3344

Categories: Faience, $35-$70; porcelain, $50-$98

[ILLUSTRATION OMITTED]

1993 Stainless Steel Breakdown by Retail Channel

Fax: (305) 491-4527

Fax: (617) 963-7677

Fax: (212) 481-8726

LALIQUE 41 Madison Ave. Lipert, chairman; Louise Lipert, exec VP

Phone: (818) 780-9242

Categories: lead crystal stemware, $9.99-$39.99; barware, $9.99-$39.99; serveware, $10-$200;accessories, $10-$200

Phone: (212) 684-1534

Fax: (914) 666-2092

Phone: (914) 967-6026

Mail-order catalogs 6%

Contact: Richard Ranier, VP operations

Stemware $176 million 30%

Categories: lead crystal stemware, $15-$40; barware, $15-$40 serveware, $30-$450; accessories,$30-$3,700

SAINT GOBAIN INT'L 41 Madison Ave. New York, N.Y. Va. Braunschweig, president; Tim Lewis,

sales/marketing VP

GODINGER SILVER ART CO. 07719

Categories: photo frames (many materials), $1.99-$24.99

Phone: (617) 769-8550

Fax: (212) 481-1976

DONEGAL CRYSTAL USA, INC. 10001

Phone: (614) 452-9000

Catalog-showrooms 4%

Phone: (800) 648-2014

GORHAM 100 Lenox Dr. Needing to show "a clear quality difference" from housewares dinnerwareto justify the price difference, casual china increasingly uses formal china bodies. 10010

Contact: Albert D. 07094

Contact: Stuart Scheyer, president; Steven Scheyer, exec VP

DALE TIFFANY 6 Willow St. 60077

Contact: William Bracy, president; Kathleen O'Hare, VP marketing

1993 Breakdown by Segment

Significantly, casual china, which is traditionally less expensive than formal, is experiencing growtheven in the $70 to $90 price range, which is now the only growing one in formal china.

HEARTH & HOME DESIGNS 7541 Woodman Pl. 224 Fifth Ave. 93003

Categories: lead crystal stemware, $12.50 and up per stem; barware, $35 per set of 4; serveware,$25 and up; accessories, $10 and up

Phone: (310) 217-8910

Categories: earthenware and glass dinnerware

Phone: (609) 896-2800

Contact: Michael Ruddy, president

Categories: earthenware serveware, stoneware dinnerware and serveware; porcelain dinnerwareand serveware

Categories: beverageware open stock and sets; glass dinnerware 20-piece sets, serveware.

Christmas also continues to become an increasingly important classification in crystal, glasswareand silver, as well as in ceramic. 07094

Contact: Barbara Deichman, vice president

Categories: porcelain, $56-$80 per 5-piece place setting

Categories: lead crystal stemware, $29-$235; barware, $49-$200

Contact: Herb Miller, president; Arnold Nurick, executive VP; Jan Potter, executive VP

Categories: tabletop serveware and accessories, $1.50-$50

SEYMOUR MANN 225 Fifth Ave. 08837

Phone: (212) 725-7661

Categories: photo and poster frames (acrylic, wood, molded plastic), 75 cents-$20

Contact: Mark D. 06877

Phone: (908) 819-7700

Contact: John Falzer, president; Christine Havala, marketing VP

SUPER GLASS CORP. Marvel, president; Kyle Hall, public informatio manager

Categories: metal crafted giftware and housewares, $9.99-$24.99

Fax: (212) 696-4299

CLAIRE DESBECKER CERAMICS 267 W. (Brooks) Titcomb, president; Linda Zasmovich, VP

CYCLAMEN STUDIO INC. New York, N.Y. 07444

Contact: William H. New York, N.Y. Box 2000 Lewistown, Pa. Secauscus, N.J. Gallagher, VPmarketing; Hampden Damen Mepham IV, national sales manager

Contact: Arthur Court, CEO; Elena Court, exec VP; John Werbelow, VP/national sales manager

Fax: (201) 440-1758

Fax: (212) 696-4299

Phone:(708) 852-6960

Categories: ceramic figurines and musicals

Categories: stoneware, glassware, porcelain, silverware and alternative metals

Barware $33 million 6%

PHILIP KINGSLEY 40 Cuttermill Road Great Neck, N.Y. Joy, Pa. For example, Scott Bial, vicepresident of marketing for Wallace Silversmiths, reports that his ornament business is "through theroof" and the assortment will be greatly expanded for next year.

Vendor-owned stores 8%

Phone: (212) 686-5080

Contact: Belinda Boston, manager

Phone: (508) 824-6611

Fax: (805) 650-3770

Contact: Ray Dingman, president; Rick Fencel, Exec. 10010

Fax: (212) 213-5161

Phone: (201) 867-9210

Phone: (908) 938-5800

Contact: Pamela Mahbod, national sales manager

Fax: (717) 684-6898

Contact: Ray Dingman, president; David Schwartz, executive VP

COPYRIGHT 1995 MacFadden Communications Group LLC

No portion of this article can be reproduced without the express written permission from thecopyright holder.

[ILLUSTRATION OMITTED]

HEATH CERAMICS 400 Gate 5 Road Sausalito, Cal. 02368

Specialty stores 25%

Mail-order catalogs 11%

Categories: earthenware, $65, and procelain, $30-$90 per 5-piece place setting

Phone: (203) 847-4543

1994 Sterling Breakdown by Retail Channel--$153 million

Categories: figtware and decorative accessories, $15-$500; collectibles, $10-$125

THE SHAFFORD CO. New York, N.Y. New York, N.Y. McGillivary, chief executive; Brian Eady,marketing VP; Lawrence Bryan, sales VP

Categories: stainless steel, $30-$85 per 5-piece place setting

Fax: (315) 733-6602

CRYSTAL/GLASSWARE STATISTICS

MELANNCO INTERNATIONAL Box 9114 175 McClellan Highway East Boston, Mass. On the brightside, Oneida saw a shift to higher-end stainless steel that is continuing in 1995, he adds.

Phone: (201) 319-0600

Contact: Angie Miller, president; Patti Amberg, VP

Phone: (201) 939-4199

Contact: Wendy Kvalheim, owner

Contact: Christopher J. trade sales

Fax: (713) 956-7989

Change 1993/1994: +5.2%

Contact: David Lengyel, president; Robert Farnsworth, exec VP, sales/marketing

Contact: Harry Phillip, president; Lisa Djmal, marketing manager

Phone: (305) 771-1212

Fax: (203) 284-8637

ROYAL COPENHAGEN 27 Holland Ave. Peter Fobare, senior VP/ GM; Marty Green, national salesmanager

Categories: lead crystal stemware, $65-$436; barware, $74-$1,110

Department stores 28%

Contact: Robert K. 07608

Fax: (201) 393-0285

TIFFANY & CO. Dallas, Texas 75240

Fax: (212) 545-0793

Fax: (415) 468-8726

Fax: (212) 532-6101

Phone: (708) 963-7100

Phone: (201) 778-5900

Categories: holiday figurines, centerpieces, musicals, nutcrackers, tabletop accessories, artificialChristmas trees, tree lights

MESA INTERNATIONAL P.O. and Peanuts characters.

Contact: Richard Master, president; Sandy Reiter, exec VP; John Alvator, sales VP

Categories: Limoges porcelain, $40 to $3,000 per 5-piece place setting

1994 Breakdown by Category

Categories: porcelain and bone china

Categories: lead crystal stemware, $10 and up; barware, $5 and up giftware, $25 and up; crystalfigurines and awards $60 to $5,000; cased Dresden crystal, $40 and up

HOMER LAUGHLIN CHINA CO. S. 131 Ethel Road West Piscataway, N.J. 3000 Cabot Blvd. NewYork, N.Y. 07702

Phone: (212) 683-7262

Phone: (800) 848-5880

SIGNATURE HOUSEWARES 650 Via Alondra Camarillo, Cal. Lipper, CEO; Amy Lipper, president;Joseph Leighton, sales manager

Serveware, tabletop accessories $200 million 22%

Fax: (908) 879-4213

Categories: crystal giftware and serveware, $7.50-$250

Fax: (401) 769-0245

Contact: Linda Smith, sales VP

Silverplate $70 million 10%

Contact: Barb Blumer, product manager

Categories: glass stemware, $35-$75, and barware, $35-$50; glass and lead crystal giftware, $20-$2,000

Contact: Harry Schwartz, president

Fax: (805) 650-3770

Fax: (908) 819-8216

[ILLUSTRATION OMITTED]

Fax: (717) 653-6573

Categories: European giftware and decorative accessories, $75-$6,000

Fax: (212) 686-1369

Fax: (501) 892-3959

Contact: Roy E. GEORGE CRYSTAL LTD. 08873

Phone: (718) 843-0606

Fax: (609) 768-9726

Fax: (201) 778-8542

In crystal stemware, the story is much the same as in formal china, with the Waterford Classic brandbeing the outstanding exception. "All of our accounts were up in sales of Pfaltzgraff products."Pfaltzgraff outperformed other dinnerware in the department, Everton says, and housewaresdinnerware outperformed ready-to-wear.

Contact: Vanna Marino, vice president; William Daly, national sales manager

Contact: Charles Gifford, president; Judy Stern, public relations manager

RCR (ROYAL CRYSTAL ROCK) 41 Madison Ave. Hauppauge, N.Y. (Alessi) 10 Wheeling Ave. OneidaSilversmiths' bridal business was up marginally, but its business overall in the department was flat,reports Larry Forster, marketing manager for flatware. 4201 N.E. 02896

Categories: porcelain and stoneware

Categories: porcelain and resin figurines (including Precious Moments), $30-$100; porcelain plates,$30-$70; ornaments, $5-$30; musicals, $25-$600; ceramic mugs, $5-$10

Contact: Steve Gordon, sales mgr.; Linda Feldman, marketing/product development VP

Contact: Robert C. Utica, N.Y. 1905 Elizabeth Ave. Parkway Pompton Plains, N.J. (Vista Alegre,Hornsea) 233 W. 90222

Phone: (513) 563-6789

Categories: photo and poster frames, $5.99-$35.99

NAMBE MILLS, INC. 07114

HACKMAN TABLETOP INC. Wallingford, Conn. 10549

Categories: lead crystal stemware and barware, $7-$10; glass stemware, $4-$6; glass giftware andbarware, $10-$100; barware, $2.50-$6; porcelain serveware $20-$150

Contact: Harry Jay, sales VP; Jack Jay, marketing VP

Fax: (212) 685-7897

Fax: (201) 507-1842

MUIRFIELD CHINA 29 Emmons Dr. However, because each vendor and retailer has different ideasabout which patterns are transitional, isolating the segment to quantify it has been impossible, headds.

Phone: (201) 393-9303

Fax: (908) 417-0031

Categories: wooden serveware and accessories, $9.98-$29.98

Categories: crystal and glass beverageware, stemware

Phone: (202) 625-0541

Phone: (800) 4-ENESCO

Phone: (516) 794-3355

Contact: Robert Block, president; Pauline Kelbly, senior VP, national sales manager

Fax: (201) 890-7270

ROYAL DOULTON USA 701 Cottontail Lane Somerset, N.J. 11 East 26 St. New York, N.Y. 328Thomas St. Dalzell, president

Contact: Harry Jay, executive VP; Jack Jay, executive VP; Bernie Mandel, sales manager

Phone:(914) 428-8222

Fax: (805) 257-1756

Phone: (800) 527-5211, (214) 918-0098

Phone: (212) 683-1747

Fax: (914) 793-6694

ROSENTHAL USA 66-62 Metropolitan Ave. 10010

Sales of casual china climbed 11 percent last year to $265 million at retail. Voss, VP sales

Contact: Donald Sanders, president

Copyright 1995 Gale, Cengage Learning. New York, N.Y. 324 County St., Box 199 Bennington, Vt.set

Does casual stemware represent a growth opportunity comparable to that of casual china? RonJones, president of Royal Doulton USA, reports seeing a slight sales increase in casual patterns andsuggests the increase would be greater if there were more such patterns available, which he expectsto become the case.

Storageware $70 million 8%

Fax: (601) 453-0036

Categories: stoneware and porcelain 20-piece sets

Fax: (212) 447-0326

Phone: (412) 547-3544

Phone: (408) 426-5086

LIBBEY GLASS INC. "They're making a concerted effort and supporting the business," says Stern ofNoritake.

LIPPER INTERNATIONAL (Blue Danube) 235 Washington St. Mt. So. Glazer says more coordinationis needed in mass market glassware to make a statement at retail and to justify the higher pricesnecessary for profit.

Fax: (714) 529-5256

Contact: Marvin Glenn, president

OGGETTI 48 N.W. New York, N.Y. 02780

Change 1993/1994: +3.3%

Supermarkets & drugstores 4%

Categories: stainless steel, $47.50-$95 (all prices per 5-piece place setting); gold accent andgoldplate, $60-$87.50

Phone: (212) 683-8644

1994 Breakdown by Retail Channel--$683 million

Contact: Keith Morrison, president; Wayne Ploesch, VP/general manager

Fax: (717) 852-2359

Contact: Robert McAniff, VP sales/marketing

HIMARK ENTERPRISES INC. West, Suite 200-W Langhorne, Pa. (Cunningham notes that a sisterLancaster Colony company that makes candles, Candle-lite, has had phenomenal growth.)

1994 Breakdown by Retail Channel--$1.592 billion

Categories: porcelain, $20-$120 per 20-piece set; stoneware

1993 Sterling Breakdown by Retail Channel

Phone: (617) 932-9444

Categories: handpainted ceramic serveware, tabletop and gift housewares, $4.99-$34.99

Categories: ceramic and crystal serveware and accessories, $30-$200; frames, $50-$100; figurines,$25-$500; vases, $20-$100

Contact: John Stymeist, president

Contact: Leonard Florence, president; Alan Kanter, senior executive VP

Contact: Milton L. Edward Allen Jr., president; Joseph M. Woodridge, Ill. 10010

Contact: Masoud Tehrani, president; Gil Silver, marketing VP

Formal china and crystal stemware, meanwhile, continued to struggle to stay even, while the growthof the upstairs flatware business slowed. Sales rose 6.3 percent to $967 million. Downers Grove, Ill.225 Fifth Ave. Meier, chairman, CEO; L.F. New York, N.Y. 16105

Mail-order catalogs 6%

Contact: Marvin Barenblat, president; Scot Barenblat, VP

Categories: stoneware, $30-$40 per 5-piece place setting; porcelain, $35-$130 per 5-piece placesetting

SCHOTT CORP. 02571

Categories: porcelain and glass giftware, $22-$35

Phone: (513) 563-7767

Contact: Carole Friedman, president

Categories: 18/8 stainless steel, $60-$120 per 5-piece place setting

Fax: (914) 232-0883

Categories: 24 percent full lead crystal stemware, barware, giftware and assorted Toscany pieces

Other 4%

Phone:(714) 529-4700

Specialty stores 20%

Contact: Abe Lefkowitz, president

Fax: (214) 454-1208

MILLER IMPORT 300 Mac Lane Keasbey, N.J. "More than half of our sales in English Countrysidecome from accessories," Fencel reports. Wallingford, Conn. 08837

CESKA 41 Madison Ave. 07094

Categories: glass serveware, $10-$30; accessories, $10-$85

Categories: glass stemware, barware and giftware

MILLER IMPORT (COLLE) 300 Mac Lane Keasbey, N.J. Farmingdale, N.Y. For example, JohnBraunschweig, president of Tienshan, notes that "Christmas dinnerware has been enormouslysuccessful and continues to uptrend strongly. (Gold remains popular as an accent on dinnerware andflatware as well.)

Categories: lead crystal stemware, barware and accessories

Categories: ceramic serveware, $9.99-$70; flower pots, $9.99-$50

HOMEWORLD (A Division of Stanley Roberts Inc.) P.O. H Columbia, Pa. They are being challengedby "power" specialty retailers or "category killers." Thanks largely to superior merchandising, thesewere the retailers that made the biggest gains in tabletop in 1994.

Phone: (601) 453-6686

Contact: Jean-Rene Gougelet, CEO; Francois Simon, VP sales/marketing; Tom Moleski, marketingmanager

Other 3%

Categories: photo frames (many materials); brass and bronze figurines and candlestick holders;porcelain bowls and vases

Categories: earthenware, $144, and porcelain, $95-$3250 per 5-piece place setting

Categories: crystal, lead crystal stemware, $21-$57 per stem; barware, $57-$85 set of four; crystalgifts, $14.25-$237

Phone: (203) 761-8882

Categories: porcelain dinnerware $87 to $295 per 5-piece place setting; coordinating porcelaingiftware, $25 to $685

Contact: Richard Gillespie, president

Fax: (603) 526-2131

SASAKI CRYSTAL 41 Madison Ave. 08854

Phone: (315) 361-3287

Warehouse clubs 5%

In dinnerware, as in mass market glassware and flatware, "everyone's trying to upgrade," as onevendor explains. Secaucus, N.J. 95060

Categories: photo frames of metal, wood and pearl and enamel, $12-$45; tabletop accessories, $6-$30

NATIONAL PICTURE & FRAME Box 1910, 1500 Commerce St. 600 Madison Ave. 1020 East 48th St.(Corelle, Crown Corning) Houghton Park E-1 Corning, N.Y. (Puiforcat, Philippe Deshoulieres, RobertHaviland & C. Sweatt, president

Categories: stoneware, $19.99-$129.99 per 20-piece set; porcelain, $29.99-$150 per 20-piece set

Four of the vendors in question were also the biggest consumer advertisers in tabletop in 1994.71742

Contact: Patricia McNamara, sales manager

Fax: (717) 771-1443

ONEIDA SILVERSMITHS Kenwood Station Oneida, N.Y. 10001

Mass merchants 56%

Phone: (212) 696-2432

DANSK INTERNATIONAL DESIGNS Radio Circle Rd. 94080

Fax: (212) 685-7327

Categories: porcelain oven-to-tableware; porcelain figurines; porcelain, brass and European ceramicand silverplated decorative accessories, $5-$400

Stainless steel $435 million 66%

Phone: (908) 935-1143

Phone: (516) 661-1566

$70 million

CREATIVE GIFTS INTERNATIONAL 755 Dedham St. "These retailers are helping a lot of companiesbecause this is an area where you can make some money," as one vendor puts it.

Mass merchants 32%

Warehouse clubs 3%

Fax: (203) 834-2178

Supermarkets & drugstores 9%

FETCO INTERNATIONAL

Categories: earthenware, $40-$90; porcelain, $68; Royal Worcester china, $85-$460; Spode china,$75-$1,250--all per 5-piece place setting

Contact: Michael Block, executive VP

Contact: Kenneth B. 10550

Contact: J. 93012

NORITAKE CO. 01301

Fax: (212) 685-3356

Categories: English bone china and dinnerware

Contact: Jo Ann Walthall, president

Fax: (312) 321-9614

Fax: (310) 325-6434

ROMA INC. 02128

ST. 08648

Fax: (212) 685-1035

Fax: (818) 281-1177

Categories: serveware and accessories of stainless steel, silverplate and wood; frames of silverplate

Phone: (212) 532-2851

Categories: stoneware, $79-$92.50 per five-piece place setting; accessories, $25-$127.50

BASCO FRAME & PRINT 157 New Brunswick Ave. 17601

Contact: Mark Hearne, sales/marketing VP

Phone:(914) 697-6400

Fax: (210) 223-6461

Fax: (516) 981-1381

Categories: housewares and gourmet accessories, $10-$95

Categories: glass stemware, barware and beverage up to $150

Fax: (508) 822-7269

Categories: holloware, $10-$200; serveware, $10-$500; frames, $10-$50; Christmas goods, $10-$75

Contact: Kazuaki Idehara, sales VP

A fifth company, Pfaltzgraff, reduced its ad outlay in 1994 to $700,000 (which still put it close to thetop 10), but was then in the process of shifting its emphasis from formal to casual china and wasplanning to spend $1 million in the second half of 1995 alone to advertise casual china.

LUIGI BORMIOLI CORP. 10010

Contact: Kenneth R. Reynoldsburg, Ohio 43068

Contact: Norman Ng, president

Fax: (212) 545-0793

Categories: lead crystal stemware and crystal giftware

Categories: earthenware and glass giftware, $6-$150

Phone: (212) 683-4616

Contact: Ron Jones, president

Fax: (212) 730-4818

Categories: stoneware, $60-$100 per 20-piece set

Categories: silverplatd, procelain and ceramic giftware, $15-$100

HIMARK ENTERPRISES 155 Commerce Dr. Trenton, N.J. 10016

Contact: Abe Lefkowitz, president; Michael Gelb, senior VP

Other 3%

Phone: (212) 683-6272

Fax: (412) 658-8116

Fax: (707) 527-8514

Categories: handpainted earthenware, $120 per 16-piece set

ARNART IMPORTS 230 Fifth Ave. 10010

The trend extends to the mass market, according to Ed Libman, vice president of sales for Lynns

Concepts. Edison, N.J. Canton, Mass. 444 E. New York, N.Y. 08861

Categories: stoneware, $17.50-$40 per 5-piece place setting, $65-$100 per 20-piece set; bone china,$87.50-$150 per 5-piece place setting, $300-$400 per 20-piece set

Fax: (212) 685-6684

C.C.A. 17512

Mass merchants 27%

KNOBLER INTERNATIONAL 225 Fifth Ave. Ibele, director of marketing

Contact: Richard Schwartz, president; Norm Grafstein, VP

All figures are in retail dollars

Categories: 18/10 stainless holloware and giftware

Categories: wood and metal photo frames, $2-$10

Fax: (914) 967-6353

BOEHM PORCELAIN 25 Fairfacts St. 2 East 52nd St. 10010 (212) 447-7437

Phone: (212) 447-0438

Fax: (914) 937-0661

Phone: (800) 257-9410, (609) 392-2207

Other

Fax: (708) 963-7299

Contact: Aaron Diamond, president

Fax:(510) 483-4558

WAECHTERSBACH USA INC. WIlton, Conn. New York, N.Y. 11801

Phone: (516) 569-1300

SAKURA INC. Box 709 Brown Ave. 10010

Sales of formal china dropped 2 percent in 1994 to $452 million. P.O. 02128

Phone: (203) 325-8565

Vendor-owned stores 5%

WP&G 16926 South Keegan, Unit B Carson, Cal. Kansas City, Mo. (Sato Shoji Corp.) 3000 DundeeNorthbrook, Ill. Krebel, president; Anthony D. To achieve this, Noritake has been turning to newmanufacturing sources.

NANCY CALHOUN INC. Collins Reynolds, national sales manager

Phone: (908) 225-9600

Categories: Arabia stoneware, $50-$200 per 5-piece place setting; Rorstrand porcelain, $79.50-$300per 5-piece place setting

JONAL CRYSTAL LTD. New York, N.Y. Cohen, president; Jeff Siegel, Exec. It's become a substantialbusiness."

Fax: (516) 567-7039

Phone: (212) 683-4616

Pfaltzgraff enjoyed a banner year in housewares in 1994, both with dinnerware and flatware, reportsMarsha Everton. 60610

Contact: Harmon Stein, president; Lawrence Tannenbaum, dinnerware VP

REED & BARTON HOUSEWARES 144 W. New York, N.Y. 10010

Phone: (212) 889-2051

Contacts: Heino Ahrens, president; Anna Vassilian, sales and marketing manager

Fax: (202) 625-0544

Contact: Lou Federico, president

Categories: lead crystal stemware, $18-$310; barware, $18-$60 serveware, $15-$200; accessories

DARTINGTON CRYSTAL LTD. Among these brands were Lenox China, Waterford Classic,Pfaltzgraff, Oneida and Corning Consumer Products' Corelle dinnerware and Corelle Coordinatesglassware. New York, N.Y. 71328

Other 5%

PFALTZGRAFF 140 East Market St. 10028

CRYSTAL CLEAR INDUSTRIES 220 Fifth Ave. "Everybody wants plain white and gold," Libman says.

Phone: (617) 961-3000

MIKASA 1 Mikasa Drive Secaucus, N.J. 06770

Contact: Paul Schmid III, president; Tony Constantino, sales VP

Phone: (908) 381-3600

$700 million

Categories: handblown glass stemware, $6-$10 per stem; holloware, $10-$50; giftware, serveware,$15-$50

Phone: (800) 238-5522

Fax: (501) 352-2606

Phone: (212) 719-2600

Contact: William Bracy, president; Kathleen O'Hare, VP marketing

Fax: (516) 466-7711

MARKUSE CORP. Other sources say sterling flatware in general was flat or down slightly for theyear (HFN shows a 2 percent drop to $153 million), and Bial reports that so far in 1995 Wallace andTowle have been flat as well. Box 507, 2606 Highway 67 South Pocahontas, Ark. 07470

84 Teed Drive Randolph, Mass. GIBSON CO. Mt. Unless otherwise noted, all dollar amounts arebased on retail sales.

Phone: (718) 417-3400

Contact: Andrew Schlesinger, purchaser; Meier Markowits

Contact: Claudia Wachtel, president

Categories: glass serveware and accessories, $4-$90; vases, bowls, candleholders and hurricaneshades, $4-$90

Categories: giftware and limitededition sculptures

Categories: photo frames (wood, metal and plastic), $1-$15

Contact: Christopher J. Garden City, N.Y. 07305

Phone: (908) 938-5800

Fax: (212) 696-4299

Phone: (216) 476-2263

Contact: Charles Gallagher, VP marketing/product; Hampden Damen Mepham IV, national salesmanager

Contact: Safford Sweatt, president;

Contact: Mudi Lim, president;

Fax: (516) 487-6394

KURT S. 21236

Fax: (203) 263-2657

$156 million

Categories: earthenware, $60-$205 per 5-piece place setting

Fencel notes that retailers have expanded their whiteware offerings to cater to the trend. Thechange to a more casual lifestyle seems to make people treasure certain familiar signposts all themore.

Contact: Carol Whitehouse, GM

Contact: Robert Artelt, director of U.S. New York, N.Y. 08648

Categories: china, $20-$30 per 5-piece place setting, $70-$80 per 20-piece set

Contact: Dennis Marton, VP, marketing

Housewares, mass market $846 million 55%

Phone: (212) 779-9500

Department stores 50%

Phone: (910) 889-5616

RELATED ARTICLE: Guide to Giftware

Contact: Safford P. New York, N.Y. San Leandro, Cal. 18045

Phone: (908) 417-0330

Contact: George Franconeri, president

Contact: Barry Cohen, VP/general manager

Contact: Bob Gonze, president/CEO

Contact: Arvind Shah, president; Aban Shah, VP

Categories: stainless steel, $36-$125 per 5-piece place setting

Fax: (908) 417-0031

Phone: (212) 679-5577

Upstairs casual $239 million(*) 15%

Vendor-owned stores 7%

Giftware $386 million 64%

Fax: (415) 332-3204

Contact: Barry Gordon, general manager; Mark Weiss, sales VP

Categories: ceramic serveware and accessories, $8-$40

GIBSON OVERSEAS 2801 W. New York, N.Y. 10018

Categories: stainless steel, $9.99-$99.99 per 20-piece set; goldplate, $19.99-$199 per 20-piece set;colored handle, $9.99-$49.99 per 20-piece set

Phone: (201) 616-1668

Contact: Milton M. ADLER 1107 Broadway New York, N.Y. 64117

Phone: (609) 768-5400

Fax: (708) 581-0438

Contact: Dianne G. 08832

Phone: (501) 352-2115

Categories: serveware and bakeware, $9.99-$59.99

Fax: (201) 616-0688

Contact: Joe Soviero, director, senior VP; Lance Wade, VP, national sales manager

Specialty stores 17%

CAMBRIDGE SILVERSMITHS 10 Andrews Drive West Paterson, N.J. 10001

Contact: Ken Kato, president;

ACC 1150 Broadway Hewlett, N.Y. 02128

Total Crystal Market 1994: $616 million

ENESCO CORP. 07702

Categories: lead crystal and glass giftware and accessories, $2-$120; serveware, $4.95-$18.95;barware, $1.25-$37.50; stemware, $5.95-$29.95; Toscany Classics

MARTIN'S HEREND IMPORTS (Herend Village Pottery, Presen Tense) 21440 Pacific Blvd., P.O.02128

LASER CRAFT 3300 Coffey Lane Santa Rosa, Cal. 72455

Phone: (212) 628-5228

Fax: (212) 683-9498

Fax: (212) 889-9483

RIEDEL CRYSTAL OF AMERICA 24 Aero Road Bohemia, N.Y. New York, N.Y. Blenko, VP sales

Phone: (212) 447-0325

Categories: vases and other giftware in plain, crackle and seeded glass, $19.95-$34.95

Categories: glass stemware, $2.50-$5 each, $10-$20 set; barware, $3-$4 each, $12-$18 set;accessories, $5-$40

Categories: lead crystal serveware and accessories, figurines, children's gifts, $20-$30

Contact: Orlando Gencarelli, general manager; Charles Breslin, sales manager

Department stores 36%

The bridal registry continues to be the mainstay of these businesses, but department stores in recentyears have made a strong effort to extend the registry throughout the home store. New York, N.Y."Christmas is getting a lot of floor space," Mikasa's Fencel agrees. They also take into account salesfigures or estimates for individual vendors and retailers, surveys of consumer tableware purchases,

government import figures and vendor advertising expenditures. 08648

Contact: James E. Naugatuck, Conn. Everton relates whiteware's popularity to the need of today'sconsumers for "something simple" in their complicated lives. devoted $3.2 million of its $5.8 millionad spending to the Lenox brand alone. 60143

Contact: Albert Manifold

Categories: beverageware

Fax: (304) 387-0593

Contact: Yves Coleon, president; Sylvie Jouan, sales director; Jane French, public relations

THE BUCKLERS 225 Fifth Ave. It was edited by Sharyn Bernard. Art direction by MichaelGambardella. 08832

Phone: (516) 487-0505

CRYSTAL STATISTICS

Contact: Christian Soenksen, owner; Ulrich Honighausen, president; Oliver Weiss, sales manager

BODA NOVA 406 North Clark Chicago, Ill. David Conley, sales manager

Contact: Ken McCord, president; Jim Baer, corporate VP; Richard Giron, sales/marketing VP

Fax: (718) 469-5480

Fax: (212) 532-6101

Categories: ironstone, $25-$55 per five-piece place setting; fine china, $20-$60 per five-piece placesetting; bone china $45-$150 per five-piece place setting

Contact: Robert Cepek, VP trade

Phone: (713) 956-5950

Fax: (919) 732-5933

Phone: (800) 358-8296

Fax: (703) 450-1605

Phone: (800) 452-4462

VILLEROY & BOCH 5 Vaughan Drive Suite 303 Princeton, N.J. Central Expressway Dallas, Texas75243

Phone: (908) 935-1143

Contact: Diane G. McKinney, president; Harry Stone, VP sales; Linda Rothstein, director ofmarketing

DENBY 65 Clyde Road Somerset, N.J. 10603

Fax: (410) 256-6385

1993 Crystal/Glassware Breakdown by Retail Channel

Fax: (908) 225-1336

Fax: (212) 685-7879

Contact: Jim Leonard, exec VP sales

SIGNATURE HOUSEWARES 650 Via Alondra Camarillo, Cal. Greenwood, Miss. 93012

Phone: (914) 969-6100

JACQUES JUGEAT INC. 27265

Phone: (201) 319-0600

Categories: stoneware, $58 per 5-piece place setting, $180 per 16-piece set, $573 per 45-piece set

(*)CORRECTION FROM 1994 REPORT

Contact: Mark Miki, president

NORITAKE CO. 10010

Phone: (718) 417-3400

Categories: porcelain and stoneware

Phone: (908) 225-9600

Phone: (607) 974-9000

ROYAL COPENHAGEN (Georg Jensen) 27 Holland Ave. 10010

Categories: photo frames, $10-$75

1994 Housewares, Mass Market Breakdown by Retail Channel--$875 million

Fax: (805) 685-3113

MASTERPIECE EDITIONS 320 West Illinois St., Suite C-103 Chicago, Ill. 94965

Phone: (603) 526-2127

Contact: Charles R. 38-C Grove St. 10001

Categories: stoneware, porcelain and earthenware

Contact: Harry Jay, exec VP; Jack Jay, executive VP; Bernie Mandel, sales manager

ARTHUR COURT DESIGNS 60 Park Lane Brisbane, Cal. 11557

Phone:(718) 417-3400

Contact: David Lengyel, president; Robert Farnsworth, exec VP sales/marketing

Fax: (212) 628-5228

Fax: (512) 352-4860

Fax: (315) 361-3290

Categories: colored handle, $5-$15 per 5-piece place setting

Fax: (617) 569-8484

Contact: Elizabeth Buhler, VP sales and marketing; Thierry Chaunu, president

Phone: (908) 417-0330

Fax: (212) 447-7370

Contact: William Bracy, president

Categories: stainless steel, $80-$140 per 5-piece place setting; silverplate, $250 per 5-piece placesetting; sterling silver, $695-$2,475 per 5-piece place setting

Categories: glass stemware, $1-$5 each, $5-$15 set; barware, $2-$5 each, $5-$10 set; serveware, $5-$15 each; accessories (canisters), $2-$10 each, $10-$20 set

Categories: photo frames, $4.99-$50; photo albums, $10-$20

Joyce also notes a growing demand for specialty beer glasses, driven by "a huge explosion of homemicrobreweries" and by the development of specialty beers by many major breweries. 131 SeaviewDrive Secaucus, N.J. Peter Forbare, senior VP, general manager; Marty Green, national salesmanager

Phone: (304) 743-9081

A K INTERNATIONAL 1116 Marshall Ave. Zrike Jr., sales VP; David Zrike, marketing VP

BACCARAT INC. 95043

Phone: (415) 595-2400

Categories: Limoges porcelain, $50-$350 (Philippe Deshoulieres); $200-$3,000 (Haviland & Parlon);and $250-$4,000 (Puiforcat) per 5-piece place setting, Lalique crystal $100-$80,000 giftware,stemware $100-$175 per stem

BOSTON WAREHOUSE TRADING CORP. New York, N.Y. 60515

C.R. Neuwirth, VP marketing

Categories: lead crystal stemware, $14-$49 and giftware, $15-$1,725

[ILLUSTRATION OMITTED]

1993 Breakdown by Retail Channel

THE WESTON GALLERY 2240 West 75th St. New York, N.Y. 10010

1993 Breakdown by Retail Channel

Fax: (508) 295-9633

Phone:(315) 361-3000

15%

Phone: (617) 568-1300

Vendor-owned stores 6%

Categories: glass serveware and accessories, $10-$30

Phone: (201) 864-9641

Categories: lead crystal stemware, $34-$65; barware, $50-$200 giftware, $75 and up

Phone: (201) 867-9210

Categories: colored handle, $19.99-$39.99 for 12- and 20- piece sets; Corning-coordinated flatware,$14.99-$24.99 for 12- and 20-piece sets

BALDWIN BRASS & LIGHTING 841 East Wyomissing Blvd. Box 58090 Dallas, Texas 75258

Fax: (516) 661-1882

At the housewares and mass market levels, sales of licensed products have been growing strongly.07719

CHRISTIAN DIOR 41 Madison Ave. Norwalk, Conn. 225 Fifth Ave. Most of last year's 6.9 percentgrowth in stainless flatware (to $465 million) came from the housewares level.

Categories: glass barware and accessories

Contact: Dave Hardy, sales VP; Joel Beck, national sales manager

Catalog-showrooms 3%

Phone: (201) 867-9210

Glass ovenware sales benefited from new shapes previously available only in metal and from color,which adds value and enhances the product's suitability for the table, Alamin reports. Farmingdale,N.Y. Box 9847 Brea, Cal. 10010

Contact: William Bracy, president; Kathleen O'Hare, VP, marketing

Contact: Norman Sadek, CEO; Jim Sadek, president

Department stores 26%

Housewares dinnerware had a strong 1994, outperforming even casual china. New York, N.Y. 10010

Fax: (212) 686-1369

Bial also says that in 1994 both Wallace and Towle had their best sterling flatware year sincebecoming part of Syratech Corp. Vernon, N.Y. 10010

Warehouse clubs 2%

Fax: (516) 683-6006

Categories: photo albums, photo storage systems and boxes, and recipe books, $2-$20

CHASE LTD. Compton, Cal. Large retailers, seeking to simplify their businesses as much as possible,gravitate to large vendors with strong brand names.

Contact: Ron McGaha, president; Vicki McGaha, sales/marketing VP

Categories: 18/8 stainless steel, $30-$75 per 5-piece place setting; silverplate, $30-$60 per 5-pieceplace setting; sterling silver, $300-$340 per 4- piece place setting

Fax: (214) 454-1208

Phone: (617) 561-2200

Fax: (212) 481-9549

Categories: 18/8 and 18/10 stainless steel, $27.50-$70 per 5-piece place setting; colored handle,$13.75 per 5-piece place setting and $55 per 20-piece set

Fax: (617) 933-1930

Contact: Richard Master, president; Sandy Reiter, exec VP; John Alvator, VP sales

MIKASA 1 Mikasa Dr. Greenfield, Mass. Wall, N.J. Helmick, president; David R. 1127 Siler Road

Santa Fe, N.M. 34 St. 225 Fifth Ave. Marvel, president; Kyle Hall, public information manager

ELEMENTS DINNERWARE 11 East 26th St. New York, N.Y. (Alessi) 10 Wheeling Ave. 5217 VerdugoWay, Unit A Camarillo, Cal. 02368

Fax: (415) 244-4979

Fax: (516) 794-5250

Phone:(516) 293-8200

Categories: stainless steel, $77.50-$125 per 5-piece place setting; sterling, $345-$575 per 5-pieceplace setting; sterling giftware, $40-$3,000; pewter giftware, $19-$600

Contact: Marcus Aaron II, president; Jospeh M. 20167

SAINT LOUIS, CRISTAL DE FRANCE 41 Madison Ave. 10010

Phone: (212) 679-5577

Large retailers, however, are not having an easy time in tabletop, although mass merchants continueto increase their stores. 08873

Categories: earthenware dinnerware and gifts

Categories: decorative storage jars, up to $20

Phone: (800) 228-9909

INTERNATIONAL SILVER 175 McClellan Highway East Boston, Mass. 03233

CHRISTOFLE SILVER INC. Gravely, president; Katie McCotter, national sales manager

"Prices keep going down, and you have to sell more and more just to stay even," comments O'Hare,adding that the Lenox and Gorham brands had minor growth last year.

Categories: giftware, $2.99-$36.99

Contact: Eben C. Newark, N.J. (Royal Worcester, Spode and RCPC) 1265 Glen Ave. 782 Pickard Ave.New York, N.Y. 60002-1574

Contact: Frank A. Box 3851 Frederick, Md. Mt. Some brides register for casual as well as formal, butmost casual business comes from the customer purchasing for herself, according to Corson.

Categories: resin and porcelain collectibles, porcelain dolls, silver, brass, wood and glass tabletopaccessories

LaVIE INTERNATIONAL 226 Fifth Ave. 02780

Corning tripled its ad spending on Corelle dinnerware last year to approximately $6.6 million from$2.2 million in 1993, of which 78 percent went to television and the rest to print.

Department stores 28%

Fax: (215) 757-2661

1994 Glassware Breakdown by Retail Channel--$967 million

Phone: (212) 481-1925

Contact: Charles R. Consumers are more aware than ever of other outlets, especially category-dominant specialty retailers, which offer selection, service and exciting merchandising. 60062

Categories: glass drinkware, serveware, barware and ovenware,

WMF/HUTSCHENREUTHER 85 Price Parkway Farmingdale, N.Y. Jeannette, Pa. 07094

Categories: lead crystal stemware and barware, $7.50-$10; glass stemware, $3-$5; barware, $5 andserveware, under $25

Categories: glass stemware, $.99-$2.99; barware, $.79-$1.99; serveware, $1.99-$15.99; accessories,$2.99-$15.99;

Phone: (212) 755-8000

LINDT-STYMEIST DESIGNS 6231 Hollis St. VP dinnerware

PICKARD INC. New York, N.Y. McGillivary, president and CEO; Carl Mielke, senior VP sales; TomMcInerney, VP marketing

Categories: lead crystal stemware, $37.50-$1,100; barware, $37.50-$450; accessories, $25-$7,500

CALVIN KLEIN HOME 205 West 39th St. LTD. LaChapelle, sales/marketing VP; Daniel Fournier,national sales manager

ANNIEGLASS STUDIO 303 Potrero St., #8 Santa Cruz, Cal. Mission Alhambra, Cal. 15666

SCAINDIA Box 2339 Santa Barbara, Cal. 373 Park Ave. 225 Fifth Ave. "The specialty stores that aredoing well in upscale tabletop are those, such as the China, Crystal & Silver Shop in Seattle, thatcan compete on price with department stores," says Macomber's McGuiggan. Waterford Classic wasalso successful in broadening its appeal through the use of taller stems, lighter looks and goldbanding, Tom McInerney reports. 08648

Categories: Armetale serveware and accessories, $10-$700; frames, $25-$75

PORTMEIRION USA (Mason's Ironstone) 91 Great Hill Rd. Washington, D.C. 10016

Phone: (203) 269-8588

Fax: (315) 829-3950

Fax: (908) 879-4213

Flatware 18% $661 million

DELTA IMPORTS INC. Radio Circle Road Mt. Lancaster, Ohio 43130

Fax: (908) 873-6546

THE ZRIKE CO. 06856

Contact: Georg Simon, president; Jurgen Stephan, marketing director

Contact: Patrick Hart, president; Sharon Hart, VP marketing/sales

Categories: vases, frames, decorative accessories, clocks, candleholders, artificial Christmas trees,lights and trim

Fax: (212) 734-7840

Fax: (201) 746-0495

Categories: glass stemware, $10-$15; barware, $10-$15; serveware, $15-$60; and giftware $5-$50

The brand that had the best 1994 in crystal stemware, Waterford Classic, does not price-promote,but credits its success in part to the introduction of lower-priced patterns, in the $40 to $49.50 perstem range. Markuse, president; Vicki Markuse, sales VP

Phone: (214) 980-1983

Contact: Michael Zanfagna, president; Diane Gutierrez, sales manager

Fax: (910) 887-4807

Categories: china and open stock handpainted earthenware

Contact: Bob Howard, president

Phone: (617) 561-2200

Fax: (718) 417-3407

Phone: (203) 325-8565

Phone: (800) 643-7363

Category Percent of Total Retail Dollar Volume

Phone: (619) 689-1444

Fax: (614) 794-2611

Phone:(212) 683-4616

ACME FRAME PRODUCTS One American Road Cleveland, Ohio 44144

Phone: (413) 774-2774

Contact: Richard Jones, VP sales/marketing

. 02128

Fax: (914) 664-0236

Phone: (802) 447-7531

Fax: (614) 452-5369

HARTSTONE INC. Beck, national sales manager

Categories: Metal serveware and accessories, $30-$600; acrylic tabletop accessories, giftware, $10-$600

Vendors generally agree that department stores have been working very hard to protect their 27percent share of the tabletop market. Teterboro, N.J. New York, N.Y. South San Francisco, Cal.Secaucus, N.J. 06401

Contact: Arnold Godinger, president; Mark Fisher, senior VP; Steven Block, exec VP

Fax: (909) 357-3688

Phone: (310)-639-8889

Contact: Edward Pomeranz, president; Stewart Zive, VP sales and marketing

Contact: A. 11787

Categories: hardwood photo frames, $12-$75

SWAROVSKI AMERICA LTD. (Galanti) 230 Fifth Ave. Markuse, president; Vicki Markuse, directorsales/marketing

Contact: Leonard Florence, president; Scott Bial, marketing VP

48%

Indiana Glass benefited last year from being a niche player in the right niches, such as vases, bubbleballs and candleholders, Cunningham says. New York, N.Y. New York, N.Y. "Even the traditionalfamily meal has gone by the board," adds Rick Fencel, vice president of marketing for Mikasa.

GORHAM 100 Lenox Dr. 225 Fifth Ave., Suite 1006 New York, N.Y. 10010

Phone: (914) 428-8002

Phone: (708) 566-4444

Phone: (312) 755-0743

Fax: (609) 896-2175

"Department stores have well-developed bridal businesses [formal china], so they are going after theself-purchase customer more, trying to get some of that business back from specialty stores andcategory killers," explains Steve Corson, president of Nikko Ceramics. 02062

Fax: (412) 547-2077

Categories: stainless steel, $24.99-$44.99 per 20-piece set; colored handle, $24.99-$39.99 per 20-piece set

THE ROYAL CHINA & PORCELAIN COS. 07074

Contact: Thomas Kosiba, president

Phone: (201) 440-4200

MIFFLIN METALSMITHS Rd. 40 Cuttermill Road Great Neck, N.Y. (International Collections,Otagire, Lilliput Lane, Border Finer Arts, Via Vermont) 225 Windsor Dr. 10010

Phone: (718) 469-9300

Categories: porcelain figurines, $50 and up; clocks, $99-$200

Categories: stoneware, $55-$150 per 5-piece place setting; porcelain, $50-$300 per 5-piece placesetting

LENOX CHINA & CRYSTAL 100 Lenox Drive Lawrenceville, N.J. The vendor has also added manygiftables to its existing Christmas Story and Ribbon Holly patterns since introducing them.

AMERICAN ATELIER 2 Bergen Turnpike Ridgefield Park, N.J. Queens, N.Y. Solomon, president

TOWLE SILVERSMITHS 144 Addison St. Millville, N.J. According to Jeff Joyce, retail marketingmanager of Libbey Inc., serveware, lighting and decorative bottles benefited particularly fromconsumers' increasing focus on the home.

Fax: (908) 935-1153

LLADRO USA One Lladro Drive Moonachie, N.J. New York, N.Y. 225 Fifth Ave. 11704

Fax: (609) 895-1763

Contact: Glenn Simon, president

CORNING CONSUMER

Phone: (908) 356-7880

Phone: (914) 697-6400

CRISA CORP. York, Pa. Rothenberg, president, CEO; Charles Guthrie, VP sales

Categories: earthenware, $75-$135 per 5-piece place setting

CARDINAL INC. 01301

Casual china and housewares dinnerware are also growing because that's where department storesare putting their emphasis in order to compete better against specialty powerhouses such as Crate& Barrel, even though it also means pitting the china and housewares departments against eachother.

FORDYCE PICTURE FRAME Box 1026, Hwy. New York, N.Y. "The market in housewares is growingso fast that there is room for significant increases for us at the same time Pfaltzgraff's flatwarebusiness is doubling."

Phone: (717) 543-3000

Contact: Guillaume Sauzin, exec VP; Beverley Gould, director of sales

Phone: (908) 356-7880

For Sakura, licensed products have grown significantly in importance. White Plains, N.Y. 11779

Phone: (501) 892-5227

PIMPERNEL USA 3 Warrenton Industrial Park Warrenton, Va. Middle Village, N.Y. 94005

MAITLAND-SMITH Box 2085 High Point, N.C. 11 East 26th St. Lawrenceville, N.J. Box 5305 NewCastle, Pa. 373 Park Ave. 10010

Fax: (609) 734-7840

Fax: (312) 755-0746

Fax: (310) 217-9777

Phone: (212) 685-7966

Contact: Susan Jones, president

Phone: (305) 576-1044

Categories: Children's melamine dinnerware from $19 for a 5-piece set; solid color melamine $49 fora 16-piece set; decorated melamine $78 for a 16-piece set; barbecue plates and accessories startingat $2.50

Marquis brand giftware also benefited from entering new classifications, including Christmas, photoframes and candlesticks.

Phone: (717) 848-5500

Categories: porcelain, $225-$305 per 5-piece place setting

SVEND JENSEN OF DENMARK 1010 Boston Post Rd. 11021

Categories: giftware, photo frames and albums

Contact: Valerie McDermott, office manager

Contact: Ana Maria McGinnis, president

Categories: stainless steel, $30-$65 per 5-piece place setting; silverplate, $149-$299 per 46-pieceset; goldplate, $199-$299 per 46-piece set; sterling silver, $310-$550 per 4-piece place setting;Cuisinart flatware, $62.50

WALLACE SILVERSMITHS 175 McClellan Highway East Boston, Mass. New York, N.Y. Van Nuys,Cal. 07424

Fax: (201) 867-0457

Phone: (505) 471-2912

PFALTZGRAFF 140 East Market St. Staab, president; Jerry Vanden Eynden, VP sales; MarkCunningham, national sales manager

NIKKO CERAMICS 11 High Point Drive Wayne, N.J. 11735

Other 4%

GIEN FRANCE 36 Mayfield Ave. New York, N.Y. They have 70 operators just to handle calls to theregistry.

Phone: (800) 848-5880

BLOCK CHINA CORP. Britannia St. 1719 Dearborn St. "Licensed items come with a built-inawareness that helps to sell them," explains Jeff Grinspan, national sales manager of Sakura. 19611

Total Crystal Market 1993: $595 million

PORTUGAL CERAMICS INC. 60517

Fax: (708) 875-5350

Contact: Alice Chappell, president; John Donaghy, marketing manager

Fax: (214) 980-2176

WOODBURY PEWTERERS Box 482, 860 Main St. 10603

FITZ & FLOYD 13111 N. Itasca, Ill. 26050

Contact: Raymond Zrike Sr., president

But if department stores are trying harder, the challenges facing them are greater, vendors alsoagree. 92126

BAUM BROS. 90746

Categories: lead crystal giftware

Phone: (212) 889-8134

Phone: (703) 347-2772

Phone: (800) 934-7936

Phone: (617) 326-8311

Total Dinnerware Market 1993: $1.55 billion

Contact: David Gil, president; Patricia Field, VP sales

OVER & BACK INC. 3 Odell Plaza Yonkers, N.Y. 92622

BERNARDAUD LIMOGES NA 41 Madison Ave. 02128

Contact: Kenneth R. 07094

Phone: (210) 225-4545

Phone: (203) 729-8255

Fax: (908) 935-1153

Categories: 18/8 stainless steel, $95-$145 per 5-piece place setting; silverplate, $175-$395 per 5-piece place setting; sterling, $425-$1,090 per 4-piece place setting

The fact that casual china, unlike formal, is a segment "where any vendor has a chance" may also becontributing to its health, McGuiggan remarks. 13421

Phone: (212) 247-7294

Fax: (212) 447-7517

TREASURE CRAFT 2320 North Alameda St. 5107 Chase St. 08837

Contact: Keith S. Mailorder catalogs are holding share (5 percent).

Fax: (609) 696-3442

$661 million

Categories: porcelain crackleware, open stock, $25 to $80; children's personalized porcelaindinnerware set, $30

Fax: (607) 974-6933

Fax: (703) 450-1605

Categories: silverplate and sterling silver giftware

Warehouse clubs 5%

Fax: (508) 822-7269

Contact: Ben Rowner, president

MBI 230 Fifth Ave. Edison, N.J. York, Pa. New York, N.Y. 01801

Fax: (212) 330-0130

Categories: lead crystal stemware, $63-$300; barware, $60-$250 and giftware, $75 and up

CHRISTOFLE SILVER INC. Rancho Dominguez, Cal. 10001

Phone: (415) 332-3732

Phone: (609) 896-2800

Contact: William W. 06798

GORHAM 100 Lenox Dr. However, Lenox China had a great year and its formal business hascontinued to grow strongly this year, according to Kathleen O'Hare, vice president of marketing forLenox brands. 08638

Contact: Barbara Miller, president; Lisa Conway, VP

PORTMEIRION USA (Mason's Ironstone) 91 Great Neck Rd. P.O. Fontana, Cal. 08648

Contact: Tony Pino, president

Phone: (908) 356-7880

Categories: glass serveware and dinnerware, $40-$220; frames, $45-$50

Fax: (516) 822-5207

Categories: Armani porcelain figurines, $50-$1,500; European crystal giftware, $10-$200

Contact: Susan Winton, president

1994 Breakdown by Retail Channel--$3.858 billion

Department stores are also facing a challenge to the bridal registry, the heart of their upstairstabletop businesses. 75 Seaview Drive Secaucus, N.J. 08009

Phone: (818) 281-0202

Phone: (516) 567-7575

Phone: (212) 686-7440

Categories: Limoges porcelain, $175 to $2,200 per 5-piece place setting

INTERNATIONAL SILVER 175 McClellan Highway East Boston, Mass. 10001

Contact: Raymond W. 1500 Occidental Ave., South Seattle, Wash. Box 460 Hillsborough, N.C. NewYork, N.Y. 07444

Fax: (212) 633-0030

Contact: Joseph O'Doherty, president

VMC 7618 Slate Ridge Blvd. 02920

Supermarkets and drugstores 4%

PILGRIM GLASS 225 Fifth Ave. 13421

Mass market dinnerware, on the other hand, had a difficult 1994, although Corning ConsumerProducts reports that Corelle, whose market share exceeds 40 percent, enjoyed a substantial salesincrease. New York, N.Y. 460 Bloomfield Ave., Room 200A Montclair, N.J. New York, N.Y. JerseyCity, N.J. Brooklyn, N.Y. 92622

HACKMAN TABLETOP INC. JC Penney considers itself a department store and merchandises likeone, but with some 1,200 stores throughout the country, it clearly belongs in a differentclassification. 10010

Contact: Graham Mudie, national sales manager

Phone: (303) 320-5525

SANGO Kasuga Sales, Ltd. 10001.

Fax: (212) 481-8232

Contact: Kenneth Marvel, president, Kyle Hall, public information manager

FIFTH AVENUE CRYSTAL LTD. Berkeley, Cal. Murphy, president; Chuck Sykes, directorsales/marketing

Phone: (617) 561-2200

Phone: (609) 734-7800

Phone: (800) 327-4212

MILLER ROGASKA CRYSTAL 225 Fifth Ave. Woodbury, Conn. Morgan, president; Jay E. Ventura,Cal. 33309

Fax: (818) 780-9871

Categories: handpainted and decal stoneware and porcelain

Fax: (201) 633-5159

PRODUCTS CO. 10016

Fax: (408) 426-6838

Fax: (201) 867-0457

LIFETIME CUTLERY CORP. 155 Commerce Drive Hauppague, N.Y. 6059 Sikorsky St. 02021

SUSQUEHANNA GLASS Box 269, 731 Ave. Great Neck, N.Y. 10010

Tom McInerney, vice president of marketing, says Waterford had strong giftware growth in both theWaterford Classic and Marquis brands. 231 Wilson Ave. Lenox parent Brown-Forman Corp. 07096

The upstairs silverplate flatware business, meanwhile, continues to shrink, declining 7 percent lastyear to $65 million.

Phone: (212) 684-6760

Contact: Pam Antonelli, office manager

ANACAPA CORP. Westbury, NY 11590

[ILLUSTRATION OMITTED]

Total Tabletop Market 1993

Phone: (201) 633-5100

DAUM CRISTAL/CRISTAL DE

Phone: (213) 636-9777

Fax: (614) 759-9802

Fax: (201) 867-0457

Fax: (212) 685-1132

Other 3%

Phone:(510) 483-8071

Phone:(413) 774-2774

Fax: (619) 689-1459

Mark Cunningham, national sales manager of Indiana Glass, which has the Coca-Cola and AnheuserBusch licenses, notes that "consumers perceive glassware with licensed designs as having morevalue, so it's less price-sensitive than non-licensed glassware," which is especially important in thegenerally price-driven mass market.

Fax: (609) 895-1763

Categories: lead crystal stemware, $20-$50; barware, $80 set of 4 accessories, $50-$150

Fax: (201) 471-2284

Contact: Nan Swid, president; John Levy, chief financial officer

Fax: (206) 682-1020

Fax: (609) 895-1763

Categories: porcelain, $60 to $80 per 20-piece set; stoneware, $30 to $50 per 20-piece set and $60to $80 per 48-piece ensemble; cappuccino and espresso cups and saucers, $20 per 4-piece boxed set

Contact: David Glaser, president

1993 Breakdown by Segment

Fax: (212) 696-4299

Fax: (212) 696-4299

Fax: (617) 569-8484

TIFFANY & CO. 11530

Fax: (315) 361-3290

Contact: Lisa Hurd, national sales manager

Categories: wooden photo frames and juvenile resin photo frames, $6.99-$19.99

Categories: porcelain, $23 to $80, open stock

Categories: Daum lead crystal stemware, giftware, and limited edition sculptures; Cristal de Sevreslead crystal stemware, barware, and giftware

COLONY GLASS 4460 Lake Forest Drive, Suite 200 Cincinnati, Ohio 45242

Fax: (212) 753-7250

$435 million

INTERCRAFT INDUSTRIES One Intercraft Plaza Taylor, Texas 76574

Categories: porcelain, $75-$125 per 40-piece set; china, $35-$50 per 20-pc. 89th St., Suite 3B NewYork, N.Y. 160 Route 109 West Babylon, N.Y. Despite the institution of price-protection policies oncertain patterns (limiting discounts to a maximum of 30 percent), promotions and deep-discountingremained the order of the day in upstairs tabletop in 1994.

STUDIO NOVA 1 Mikasa Dr. Kisco, N.Y. 14831

Department stores

Fax: (201) 867-0457

GOLDWORKS LTD. Rahway, N.J. 05201

Fax: (617) 568-9021

Categories: Porcelain, $80-$450 per five-piece setting

This supplement to HFN was compiled by Doug Neiss. 10010

SMITH GLASS 1900 Liberty St. Secaucus, N.J. 225 Fifth Ave. New York, NY 10010

Phone: (212) 683-4000

Phone: (201) 435-6666

Contact: Safford Sweatt, president

Contact: Avi Glatt, president

FITZ & FLOYD 1311 North Central Expressway Dallas, Texas 75243

1993 Breakdown by Retail Channel

Categories: collectibles, vases and bowls, $39-$1,000

Phone: (708) 395-3800

ANDREA BY SADEK 19 East 26th St. 06897

Categories: stoneware, $20-$60; china, $20-$80; porcelain, $20-$80 per 20-piece set

Phone: (212) 683-2727

Phone: (805) 484-9088

CULVER GLASS INC. South New York, N.Y. 6059 Sikorsky St. Ninth Floor New York, N.Y. Box15048 Reading, Pa. 200 Thirteenth Ave. "Smaller vendors, second-tier players such as Denby,

Sasaki, Nikko and Swid Powell, are making progress." So is Pfaltzgraff, which has shifted its upstairsfocus from formal to casual to better leverage its housewares dinnerware strength.

Total Glassware Market 1994: $967 million

Contact: Ras Andersen, president

Contact: Albert Krebel, president/CEO; Anthony LaChapelle, senior VP, sales/marketing

Fax: (908) 225-1336

Contact: Al Reiner, president

Contact: William Bracy, president

Contact: Nancy Calhoun, president; general sales manager; Rick Frovich, national sales manager

WALLACE SILVERSMITHS 175 McClellan Highway East Boston, Mass. 07096

Penney's is not the only major retailer competing with department store registries. 03233

JAY IMPORT CO. In the former, there was growth both under and above $100, which McInerneyattributes to the introduction of new classifications such as animals and figurines and to the additionof a Nativity set to the Christmas classification.

Phone: (516) 293-3990

Categories: stainless steel

Contact: Ali Akincilar, president

INTERNATIONAL CHINA CO. 60060

Fax: (212) 724-8027

Contact: Howard Hyde, VP sales/marketing

Fax: (607) 974-6984

Fax: (617) 569-5814

Phone: (201) 778-5900

Fax: (212) 446-6912

RICHARD GINORI CORP. Chung, president

Contact: Georg Simon, president; Jurgen Stephan, marketing director

Fax: (419) 727-2585

Categories: stoneware, porcelain, and embossed, colored and clear glassware

Fax: (617) 569-5814

INDIANA GLASS 4460 Lake Forest Dr., Suite 200 Cincinnati, Ohio 45242

Phone: (212) 685-3050

At the same time, there were standout segments at each level, including casual china and crystalgiftware upstairs; licensed products at housewares and mass; and Christmas products at all levels.08648

Categories: stoneware, $19.99-$39.99 per 20-piece set

ROSANNA IMPORTS INC. 94608

Contact: Ralph Skidmore, president; Jody Sartori, national sales manager

Categories: stainless steel, $44-$85 per 5-piece place setting; silverplate, $80 per 5-piece placesetting; sterling, $395-$450 per 5-piece place setting; silverplate giftware, $20-$185; sterling gifts,$35-$5,000

IMPORT ASSOCIATES 41 Madison Ave. "As it is now, no one can make any money. 07094

ROYAL DOULTON USA 701 Cottontail Lane Somerset, N.J. New York, N.Y. 225 Fifth Ave. New York,N.Y. Lawrenceville, N.J. Secaucus, N.J. (iittala, Arabia & Rostrand) 777 Summer St., Suite 402Stamford, Conn. 08540

Contact: Joe Sengstock, customer service

Contact: Marvin Wolf, president

OMNIBUS 1311 North Central Expressway Dallas, Texas 75243

Categories: stoneware, $109-$200 per 20-piece set; porcelain, $30-$75 per 5-piece place setting

$1.55 billion

Mail-order catalogs 5%

Contact: John Miles, marketing manager

Categories: serveware, crystal stemware, giftware, holloware and barware

CENTURY UNIVERSE USA CORP. This vendor's well established Christmas patterns, ChristmasTime and Happy Holidays, have each accumulated 75 to 80 accessory and giftware items."

Fax: (617) 568-9185

DINNERWARE STATISTICS

Fax: (203) 284-8637

Mass merchants 31%

Contact: James Lunt, president; Colby Lunt, marketing VP; John Lunt, national sales manager

Fax: (212) 447-7015

Contact: William Bracy, president

DECOREL (Rare Woods/Dax) 444 East Courtland Mundelein, Ill. Gallagher, VP marketing andproduct; Hampden Damen Mepham IV, national sales manager

BLENKO GLASS CO. 93120

Categories: metal giftware, $60-$230

Phone: (816) 455-3800

Contact: Susan E. 11416

Contact: Joseph O'Doherty, president

Phone: (212) 633-6699

Tabletop sales in 1994 were mixed. Co., 7 West 34th St., New York, N.Y. 10549

Categories: Hermes porcelain, $200-$400 per 5-piece place setting

Contact: Robert Goldy, president

1994 Breakdown by Segment

$846 million

Contact: Clayton Farnsworth, executive VP of sales

ON THE COVER: A tabletop display at Burdines in the Dadeland Mall, Miami. New York, N.Y. 10010

Categories: collectible teapots, $120-$200

It was also a good year for several name brands from all levels of the market, even in segments thatwere generally weak. Sales were flat at $176 million.

Contact: Eugene Freedman, president/CEO; Robert Ricciardi, exec VP sales; Jeff Hutsell, exec VP

RELATED ARTICLE: Guide to Crystal & Glassware

Phone: (405) 946-0001

Fax: (212) 251-0683

Categories: lead crystal stemware, $29-$265; barware, $47-$98 and serveware and accessories

Contact: Margaret Word, president; Kay Lins, marketing manager

Fax: (914) 2320883

Fax: (516) 952-7663

Similarly, Lenox brands' Kathleen O'Hare says Gorham is still seeing growth in moderate-to-high-endstainless patterns, although bridal business has slowed.

[ILLUSTRATION OMITTED]

Phone: (415) 468-8599

Phone: (617) 561-2200

Contact: Colby Lunt, marketing VP

Categories: 18/8 stainless steel, gold accent, silverplate, goldplate and onyx handle, $9.99-$150 per5-piece place setting; $9.99-$299.99 for boxed bridal sets

Phone: (609) 987-2610

Phone: (717) 848-5500

Categories: photo albums and frames, and easel-backed mirrors, $10-$150

Fax: (212) 696-9159

THE NEUWIRTH CO. 10010

1993 Silverplate Breakdown by Retail Channel

Phone: (805) 968-2073

Fax: (412) 523-0707

Phone:(212) 684-6760

Phone: (800) 643-7363

Fax: (212) 213-5832

Fax: (708) 205-9806

DESIGN GUILD 220 Fifth Ave. As with Christmas dinnerware, they "are focusing on whiteware as abusiness unto itself." Also as with Christmas dinnerware, the accessories component is very strong.Lawrenceville, N.J. 06770

Contact: Harmon Stein, president

Phone: (214) 918-0098

Contact: Federico Minoli, exec VP sales/marketing, Burnes, Carr; Sly Saller, senior VP,sales/marketing, Holson frames; Robert Garber, senior VP, sales/marketing, Holson albums

ITALGLASS 6520 Powerline Rd. Color, which reached its peak in excitement in 1994, contributed tothe increase, as did the testing of open-stock programs by mass merchants.

Phone:(508) 824-6611

Contact: Abe Lefkowitz, president

RETRONEU/EXCEL 225 Fifth Ave. 10589

MARTIN'S HEREND IMPORTS (Herend Village Pottery, Presentense) 21440 Pacific Blvd., P.O. #3,Maitland Section P.O. Most of the 3.4 percent growth last year in housewares and mass marketdinnerware (to $875 million) came from the housewares level.

Categories: Lunt: silverplate, $90-$150 per 5-piece place setting; sterling, $326-$450 per 5- pieceplace setting; Couzon, 18/10 stainless steel, $50-$150 per 5-piece place setting (one pattern at$172); silverplate, $150 per 5-piece place setting

Contact: Kenneth R. Ronkonkoma, N.Y. 92622

HOLSON BURNES GROUP (Burnes of Boston, Terragraphics, Carr, Holson) 582 Great Road NorthSmithfield, R.I. 41 Madison Ave. Marvel, president; Kyle Hall, public information manager

Phone: (212) 683-2727

Phone: (203) 729-8255

DURAND INT'L Wade Blvd. 5706 South West Fifth Oklahoma City, Okla. Blenko Jr., president;Richard D. Marvel, president; Kyle Hall, public information officer

NEWCOR 5215 Old Orchard Road Skokie, Ill. Murphy, president; Chuck Sykes, directorsales/marketing

Contact: Guillaume Sauzin, executive VP; Beverley Gould, sales director

Fax: (212) 686-1369

Specialty stores 21%

Fax: (310) 632-4502

Categories: serveware and accessories, frames and vases of ceramic, glass and silver, $10-$150

Contact: Nancy Calhoun, president

In glassware, which enjoys both high perceived value and low prices, growth was slightly greaterlast year than in 1993, encompassing all segments and both the housewares and mass market levels.

02128

Categories: holloware, $10-$50; serveware, $20-$100; frames, $5-$25; Christmas goods, $5-$25

Phone: (212) 686-5080

Specialty stores 22%

TEN STRAWBERRY ST. Corson, vice chairman; Stephen D Corson, president VP; Norm Yamamoto,executive VP; Valerie Collins Berman, product development manager

Total Glassware Market 1993: $910 million

Other 4%

Categories: earthenware, ironstone and bone china

Categories: ceramic serveware and accessories

Contact: John F. The segment also grew because it's a set business, and "more retailers got on boardand took advantage of the volume opportunity."

Phone:(617) 932-9444

Contact: Gavin Lam, president; Edwin Libman, VP sales

Contact: Eric Cohen, national sales manager

Fax: (617) 569-5814

WOODMERE CHINA INC. Italian Countryside is its hottest growth pattern, and English Countryside,its top pattern overall.

BODA NOVA 406 North Clark Chicago, Ill. Box 9847 Brea, Cal. 11379

Phone: (617) 963-3636

Categories: glass serveware, giftware and stemware, $14-$500; sterling silver frames and deskaccessories, $40-$400; corporate gifts, $3-$75

"Advertising has played a very important role in updating and freshening the image of WaterfordClassic as well as in fashioning an image for the Marquis brand," notes Tom McInerney, vicepresident of marketing for Waterford.

ANCHOR HOCKING (Toscany Glass) 519 Pierce Ave. Woburn, Mass. Forster also reports asignificant increase in bridal registrations in the department. Sixth & Harrison Sts. 60077

STANLEY ROBERTS 65 Industrial Road Lodi, N.J. At the same time, the emergence of large specialtyretailers may be hindering mass merchants' efforts to upgrade. 08540

ASTRAL CRYSTAL 225 Fifth Ave. 60610

NORTH AMERICAN ENCLOSURES Box 850, 85 Jetson Lane Central Islip, N.Y. 06901

Phone: (212) 684-7290

Contact: Irene Schyberger, president; Tage Strom, executive VP

Contact: Mary Bernett, sales manager

Phone: (610) 253-6268

Fax: (203) 325-8664

Contact: Julia Watts, general manager

Fax: (212) 807-0575

Categories: accessories, $10-$75

Contact: Bobbie Gottlieb, president; Tom Gottlieb, VP; Tom Zimmerman, national sales manager

Phone:(212) 686-5080

Phone: (201) 746-1866

TOWLE SILVERSMITHS 144 Addison St. Va. 3837 Monaco Parkway Denver, Colo. 94577

Mail-order catalogs 6%

Phone: (212) 683-6272

MALDEN INTERNATIONAL 20 Kendrick Road Wareham, Mass. Taunton, Mass. 10010

Fax: (212) 686-1703

1994 Silverplate Breakdown by Retail Channel--$65 million

Categories: lead crystal stemware, barware, accessories and giftware, $5-$100; glass drinkware andserveware, $4.99-$29.99

Categories: Corelle dinnerware, Corning dinnerware

Fax: (908) 938-6915

Categories: photo frames (many materials), $2.50-$40

Phone: (212) 532-2888

Fax: (212) 779-4379

Phone: (212) 239-0080

Fax: (513) 563-7280

Phone: (412) 523-6501

Contact: Ana Marie McGinnis, president

Categories: lead crystal and glass stemware, $18-$60; serveware, $13-$75; barware and accessories,$10-$12

Fax: (805) 987-6637

Fax: (800) 845-1928

[ILLUSTRATION OMITTED]

Phone: (201) 471-2363

Beverageware $436 million 48%

BIA CORDON BLEU 1135 Industrial Road San Carlos, Cal. 07096

Categories: lead crystal stemware, $34-$70; and giftware, $25-$100

Categories: faience, $58-$180 per 5-piece place setting

Contact: Andrew Hellinger, VP sales

Fax: (212) 696-0784

Contact: James E. P.O. Zrike, president; Raymond W. 167 North Fordyce, Ark. 07065

Categories: porcelain dinnerware, $50-$113 per 5-piece place setting; silverplate, $45-$250;alternative metal serveware, $35-$85; porcelain mugs, $9 apiece; porcelain accessories, $50-$70;Calvin Klein dinnerware

OVER AND BACK, INC. Jensen, president

Categories: earthenware, $80-$200 per 5-piece place setting; accessories, $70-$200

STRUCTURAL INDUSTRIES 96 New South Road Hicksville, N.Y. 17404

1993 Breakdown by Segment

Contact: Tim DeVine, president

The traditional full-service, full-price tabletop specialty retailer is having an even harder time thandepartment stores. 94710

"JC Penney's effort in bridal registry is huge," Forster says. 01801

Categories: stoneware, $43 per 5-piece place setting

Categories: chinaware, $20-$50 per 20-piece set, stoneware, $20-$50 per 20-piece set.

Contact: Per B. 02128

Retroneu/Excel's success with licensed Farberwarebrand dinnerware, glassware and flatware alsoseems to exemplify this trend, as well as the strength of housewares tableware in general.

Contact: Mahmoud Javadizadeh, president

Contact: Leonard Tamchin, president; Stephen Didimamoff, VP/comptroller

Phone: (708) 581-0400

Contact: Rochelle Schaevitz, president

Categories: photo frames (many materials), $1.99-$29.99

Categories: giftware, $15-$200

TIPPERARY CRYSTAL 39 Ave. Ronkonkoma, NY 11779

Anyone not in Christmas dinnerware and accessories is missing a lot of the fall business. Ridgefield,Conn. New York, N.Y. Box 10060 Toledo, Ohio 43699-0060

TAYLOR & NG 2919 Seventh St. Middle Village, N.Y. Box 686 65 Industrial Road Lodi, N.J.Norwood, Mass. 149 Boulevard Passaic, N.J. Rye, N.Y. Hauppauge, N.Y. New York, N.Y. One ofNikko's key areas is dressy casual in the $25 to $35 per place setting range. 07042

Contact: Charles R. San Antonio, Texas 78204-1178

RETRONEU/EXCEL (Farberware) 99 Quentin Roosevelt Blvd. (Gense) Box 220 Purchase, N.Y. 25541

BORMIOLI ROCCO 9340 Dowdy, Dr. Fort Lauderdale, Fla. 11203

Phone: (410) 256-7195

Fax: (212) 685-2628

SELANDIA DESIGNS Box 801447 26245 Technology Drive Valencia, Cal. Rosenberry, president;Joseph O'Brien, VP marketing

Categories: glass stemware, $14-$50 each, $28-$45 set; barware, $12-$25 each, $24-$40 set;serveware, $18-$75; accessories, $35-$200

Fax: (617) 326-8473

Contact: Jose Luis Perez, director; Dan McCloskey, VP

LENOX KIRK STIEFF COLLECTION 100 Lenox Dr. 92337

Fax: (212) 679-2923

Categories: porcelain dinnerware

Categories: ironstone and stoneware

Phone:(508) 824-6611

Fax: (401) 463-8459

Contact: John P. New York, N.Y. New York, N.Y. Middle Village, N.Y. Ventura, Cal. Moonachie, N.J.Solomon, president

Fax: (708) 395-3827

RELATED ARTICLE: Guide to Dinnerware

TAITU P.O. P.O. (Guy DeGrenne of France) 233 West Parkway Pompton Plains, N.J. In two years, thecompany's offering of licensed mugs has grown to include characters from Disney, Warner Bros.,Marvel Comics, the Simpsons, Popeye and Betty Boop, as well as designs licensed from CelestialTeas (to address the tea-drinking trend).

Categories: glass stemware, $9.99-$24.99 per four-piece gift-boxed set; gold-rim, all-clear, color-tinted barware and stemware

Phone: (800) 544-2209, (212) 685-5843

Phone: (401) 463-3000

Fax: (505) 473-9355

[ILLUSTRATION OMITTED]

TWO'S COMPANY 33 Bertel Ave. 08057

Categories: baskets, ceramics, wood, marble and resin accessories and giftware, $15-$75

Categories: glass beverageware sets, $5-$20; giftware, $5-$12; serveware, $5-$20; candle items, $2-$7

Phone: (609) 896-2800

Phone: (914) 697-6400

34%

Contact: Jose Santos, president

Contact: Rosanna Bowles-Wollner, president

1994 Breakdown by Segment

Contact: John Ardington, Exec VP

SEVERS 41 Madison Ave. 94070

Contact: Howard Dondero, president; Brian Robinson, VP sales; Howard Shattuck, marketingmanager

MESA INTERNATIONAL P.O. 10010

At the same time, Oneida, the number-one player in housewares flatware as well as upstairs and atmass, continues to post double-digit increases, according to Forster, and is running 18 percentahead so far this year. 87505

MARKUSE CORP. Moorestown, N.J. East Boston, Mass. Zanesville, Ohio 43701

CHRISTOFLE SILVER INC. New York, N.Y. Edision, N.J. The look of casual is very different todayfrom what it once was."

Phone: (800) 934-7936

Dinnerware 42% $1.546 billion

Department stores 12%

VILLEROY & BOCH 5 Vaughan Drive, Suite 303 Princton, N.J. Carlsdadt, N.J. Gallagher, VPsales/product; Hampden Damen Mepham IV, national sales manager

Contact: Abe Lefkowitz, president

Fax: (816) 459-7705

Fax: (201) 435-0742

$595 million

Whiteware represents the strongest part of the casual china business and is benefiting from itsability to be transitional, relates Mikasa's Fencel. 10580

BENNINGTON POTTERS INC. 08540

Fax: (212) 447-7370

ANACAPA CORP. East Boston, Mass. VP sales/marketing

[ILLUSTRATION OMITTED]

Fax: (201) 319-1962

Warehouse clubs 4%

Phone: (516) 466-7766

Contact: Irene Schyberger, president

Contact: Leonard Florence, president; Scott Bial, marketing VP

[ILLUSTRATION OMITTED]

Phone: (909) 357-3399

Fax: (717) 543-6299

Department stores 29%

Sterling silver $156 million 24%

Contact: Jeffrey Sacks, president; Harold Frysh, president; Bernie Norman, VP

Phone: (212) 755-800

Categories: silverplate, $295 per 5-piece place setting; sterling, $1,600 and up per 5-piece placesetting

BLOCK CHINA CORP. 11716

Contact: Jack Badash, CEO; Mark Badash, president

Phone: (203) 866-6262

HERITAGE HOME 41 Madison Ave. 10010

Phone: (614) 478-6700

JAY IMPORT 224 Fifth Ave. New York, N.Y. Sales overall grew 4 percent to $3.86 billion, but

housewares was the only level of the business where there was growth in all three categories andgrowth in which vendors in general shared.

Categories: photo frames, $10-$100

Categories: lead crystal stemware and drinkware, $5.99 to $19.99; accessories, $4.99 to $95

Contact: Mauro Faneschi, president; Paolo Barducci, VP sales/marketing; Gerry Mayer, salesmanager

Categories: stainless steel, $39.99-$54.99 per 20-piece set; colored handle, $24.99-$29.99 per 20-piece set

Categories: lead crystal stemware, barware, serveware and accessories

DANSK INT'L DESIGNS LTD. 10022

Fax: (212) 545-8599

BENJAMIN MARTIN CORP. Taunton, Mass. 91355

Fax: (717) 392-4232

Contact: Peggy Kelly

Contact: James Mills, president

The market is so saturated it has become essential to hit certain price points, relates Stern ofNoritake. New York, N.Y. Lawrenceville, N.J. (Stuart Crystal) P.O. 200 Thirteenth Ave. 07055

1994 Stainless Steel Breakdown by Retail Channel--$465 million

Categories: glass stemware, $1.10-$1.55 each, $5.75-$8.50 set of four; barware, $1-$1.85 each, $5 aset; serveware; accessories, 50 cents-$7

Categories: glass serveware, drinkware and stemware, and assorted set configurations

Phone: (516) 234-9500

Fax: (603) 526-2131

Fax: (310) 639-8868

Fax: (304) 743-0547

MCS INDUSTRIES 2280 Newlins Mill Road Easton, Pa. But it's going to take time." Corning, forexample, has moved 16-piece sets of Corelle Livingware over the $20 price point by including a 1-quart serving bowl to bring the price to $24.99.

Phone:(212) 683-9660

Some retailers are planning to make white a dominant statement for the fall, reports MarshaEverton, group vice president of marketing for Pfaltzgraff. Robinson, president; Barbara Cassidy,sales manager

Categories: lead crystal stemware, $5-$175; tumblers, $12-$50; decanters, $25-$150; giftware(crystal and glass), $5 and up; Kali glass $4-$60

Phone: (212) 686-5080

Phone: (212) 685-1660

Phone: (800) 551-9050

Categories: stainless steel, $20-$65 per 5-piece place setting; silverplate, $30-$75 per 5-piece placesetting; sterling silver, $160-$265 per 4-piece place setting

Categories: lead crystal, glass giftware, $2-$200; serveware, $10-$50; barware, $10-$50; collectiblebells, $10-$40.

Categories: china, $130-$280 per 5-piece place setting

Phone: (607) 974-4261

Fax: (717) 771-1443

Categories: 18/8 stainless steel, $59.99 per 20-piece heavy gauge set, $79.99 per 45-piece lightguage set; chrome, $39.99 per 44-piece set

Phone: (805) 650-9292

Categories: stoneware, $29.99 per 20-piece set; china, $29.99 per 20-piece set; porcelain, $99.99per 45-piece set

Phone: (717) 684-2155

Contact: Linda Smith, sales VP

Contact: Keith Morrison, president; Wayne Ploesch, VP/general manager

Fax: (610) 777-7256

Phone: (212) 481-1925

LUNT SILVERSMITHS (Lunt, Couzon) 298 Federal St. 27278

1994 Crystal/Glassware Breakdown by Retail Channel--$1.583 billion

Total Crystal/Glassware Market 1994: $1.583 billion

Phone: (516) 273-3300

Contact: Bruce Buckler, president; Susan Buckler, VP

Contact: Mark Eichhorn, president; Steve Alamin, VP merchandising

Change 1993/1994: +3.5%

Phone: (614) 759-9800

Fax: (310) 631-0934

Phone: (212) 251-0710

Contact: Arnold Godinger, president; Mark Fisher, senior VP; Steven Block, executive VP

Contact: Mark Roland, president; Peter Braley, national sales manager

Phone:(201) 867-9210

Phone: (800) 347-3400

Categories: 18/10 stainless steel, $87.50-$140 per 5-piece place setting; $100-$160 per 6-piece placesetting

LUNT SILVERSMITHS (Couzon) 298 Federal St. 10010

Phone: (614) 687-2500

Phone: (212) 532-2888

Contact: Chuck Thompson, president; Stephanie Ritter, marketing manager

Categories: ceramic bakeware, pantryware and cookie jars, $5-$80

Phone: (214) 742-8805

Phone: (212) 685-6420

Fax: (914) 428-8052

Phone: (617) 828-9999

FARBERWARE TABLEWARE 225 Fifth Ave. (Arabia, Rorstrand, iitala) 777 Summer St., Suite 402Stamford, Conn. 13455 Noel Rd. Lawrenceville, N.J. 19047

[ILLUSTRATION OMITTED]

Contact: Gary Moreau, president; J. 11735

Phone: (201) 330-8100

Mail-order catalogs

Categories: photo and poster frames (acrylic, wood, molded plastic), 75 cents-$20

Fax: (708) 564-0416

Supermarkets & drugstores 8%

Categories: porcelain

Contact: Lisa Hurd, national sales manager

Contact: Robert J. 2812 Morse Rd. 10010

Fax: (708) 852-8418

Contact: Peter Jenkins, president; Diane Taubner, sales VP; Judy Labins, product development VP

Fax: (214) 454-1208

Phone: (212) 447-0438

DAVCO SILVER LTD. 10589

WILTON ARMETALE Plumb and Square Sts. (PUIFORCAT) 41 Madison Ave. Wall, N.J. P.O.Houghton Park E-1 Corning, N.Y. Peter Fobare, senior VP/GM

Crystal giftware is another upstairs segment that had a strong 1994, although as a more developedbusiness than casual china, crystal giftware's growth rate (6.2 percent, to $410 million) was onlyabout half as great. Gallagher, VP marketing; Hampden Damen Mepham IV, national sales manager

Categories: giftware, $25-$200

Vendor-owned stores 15%

Categories: earthenware, $40-$120 per 16-piece set

CGS INTERNATIONAL 1972 William St. 10010

Fax: (614) 687-2977

Contact: Dave Lengyl, president; Robert Farnsworth, exec VP for sales and marketing

Contact: Ed Pomeranz, president

In housewares flatware, too, "Pfaltzgraff is making a strong move," observes McGuiggan ofMacomber.

Contact: Harmon Stein, president; Gary Latzman, sales VP

Fax: (609) 987-9624

TUDOR CRYSTAL 9510 Hickory Falls Way Baltimore, Md. 11735

Categories: lead crystal decorative accessories and limited edition art glass, $40-$1,000

Similarly, president Harmon Stein reports that Retroneu/Excel's strongest flatware growth was atthe housewares level, owing to the aggressiveness of housewares departments and the strength ofcategory-dominant specialty stores such as Bed Bath & Beyond and Linens 'n Things.

Categories: earthenware, $20-$30; ironstone, $20-$30; stoneware, $20-$30; china, $25-$50;porcelain, $25-$50 per 20-piece setting

Specialty stores 10%

GRAINWARE 2100 Sanders Road, Suite 120 Northbrook, Ill. Miami, Fla. Oneida, N.Y. 14831

Fax: (516) 293-7379

Categories: photo frames of stained glass

Categories: colored handle, $13.50-$18.50 per 20-piece set

Vendor-owned stores 15%

Contact: Leland Silva, president; Rick Burman, cutlery category manager; Paul Smith, national salesmanager

Fax: (908) 381-9550

Mass merchants are definitely upgrading in flatware, according to Oneida's Forster.INTERNATIONAL (N.J.) INC. 10016

Fax: (516) 234-9504

Categories: wood, glass, ceramic, melamine and acrylic accessories and serveware, $6.75-$75

Phone: (201) 817-8337

Categories: porcelain figurines, $50-$1,000

Warehouse clubs 3%

Fax: (212) 684-5937

1994 Upstairs Market Breakdown by Retail Channel--$717 million

Categories: colored handle, $14.99-$39.99 per 20-piece set; stainless steel and gold plate, $19.99-$49.99 per 20-piece set; $24.99-$150 per 44-piece set

Categories: porcelain figurines and flowers, $195-$10,000; bowls, $195

JAY IMPORT 224 Fifth Ave.

Phone: (201) 616-1668

Categories: photo frames, $5-$50

Categories: stoneware, $29.99-$149.99 per 20-piece set; porcelain, $69.99-$149.99 per 20-piece set

VIETRI INC. New York, N.Y. 07096

Categories: stainless steel, $9.99 and up per 20-piece set

Phone: (212) 696-2432

Categories: ironstone, $87.50 per 20-piece set

CORNING CONSUMER

Categories: photo frames (many materials) and framed mirrors, $4.99-$29.99

Contact: Richard Vassil, VP

Change 1993/1994: +6.2%

Fax: (617) 569-8484

Ovenware $146 million 16%

CALECA USA CORP. Perth Amboy, N.J. Oneida devoted $4 million of its $5.6 million expenditure toflatware. 10010

[ILLUSTRATION OMITTED]

Contact: Mendel Leykin, president; Irwin Hyman, exec VP; Les Nagel, VP

Phone: (512) 352-8501

Fax: (516) 293-3561

Contact: James E. 10010

Categories: Bill Goldsmith Limoges porcelain, $90-$150 per 5-piece place setting; French porcelain,$45-$70 per 4-piece place setting

Phone: (212) 532-2851

SILVESTRI 1311 North Central Expressway Dallas, Texas 75243

Phone: (212) 725-0506

Phone: (908) 826-7700

Contact: Gary Moreau, president; J. 33127

Contact: Jack H. at the Commons, Suite 200 Shrewsbury, N.J. 06854

Categories: bone china vases, candlesticks and bowls, $40-$150

Mail-order catalogs 8%

Categories: bone china, $70 to $220 per 5-piece place setting; porcelain, $35 to $105; stoneware,$35 to $55; ironstone, $30 to $40 per 5-piece place setting

Fax: (212) 779-9106

Categories: hardwood placemats, coasters and serving trays, $11-$50

Phone: (800) 552-9552, (213) 979-0404

RAYNAUD 39 Avenue at the Commons, Suite 200 Shrewsbury, N.J. 11379

Fax: (805) 987-6637

CLAY ART 239 Utah Ave. Solomon, president;

Contact: Yves Coleon, president and CEO; Sylvie Jouan, sales director

1994 Breakdown by Segment

Contact: Oyvind Saetre, president; Dorothy Scott, director of special markets

Fax: (312) 321-9614

Phone: (914) 939-1325

Phone: (212) 223-6335

FARBERWARE GLASSWARE (Retroneu) 225 Fifth Ave. The number of Penney's stores with

registries was slated to reach 900 this summer. Antioch, Ill. New York, N.Y. 17552

Contact: Joe Barnes, president; H. 2 Slater Road Cranston, R.I. 18045

Fax: (510) 849-1020

3%

Mass merchants 52%

Phone: (609) 896-2800

SCHMID 55 Pacella Park Drive Randolph, Mass