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Revenue Management Today:
A Look at What is Working
Steve HoodSenior Vice President, Research
Smith Travel Research
AgendaAgenda• Introduction to STR
• Introduction to the STAR Reports
• Monthly STAR Reports
• Weekly STAR ReportsWeekly STAR Reports
• US Industry Update
• San Diego Industry Update
Introduction to STR
Who is Smith Travel Research?
• The recognized leader in hotel benchmarkingg g
• Founded in 1985
W l 70% f t t l U S l (95% f• We sample over 70% of total U.S. room supply (95% of chain hotels and most significant independent hotels) as well as almost 45% of total global room supply
• Provide monthly, weekly, and daily STAR reports to over 40,000 hotels (over 600,000 emails per month)
• Impartial, timely, confidential, and accurate
Benchmarking 101: my hotel vs. the competition
15%20% 20%
7%10%
ange
10%
ange
-10%
0%
YOY
Cha
-3%-10%
0%
YOY
Cha
-20%
10%-10%
-20%
10%
Manager AA's Competitors
Manager BB's Competitors
Who does STR serve?
• Hotel companies• Hotels• Hotels• Convention & Visitor Bureaus, Tourism & travel
organizationsg• Developers, Consultants, Appraisers• Wall Street/Accounting firms, Financial institutions• Media (including HNN, www.hotelnewsnow.com)• Hotel vendors (Census database)• Educators • Government (including GSA)
What data does STR track?What data does STR track?
• Hotel Census data – US & WW• Pipeline data – under construction & in planning• Rooms Sales data (Supply, Demand, & Revenue)( pp y )
– Monthly (back to 1987)
– Daily (back to 2000)
• Segmented Sales data – group, transient, contract• Additional Revenue data – F&B, other, total• Profit & Loss numbers (Hotel Operating Statistics)
What services do we provide?What services do we provide?• Subscription reports
– STAR reports for hotelsSTAR reports for hotels– Corporate reports and data files for HQs– Destination reports for CVBs
• Publications – US and WW Hotel Reviews and Country Reports– Market Forecasts
• Ad-Hoc Reports– Trend reports
Custom HOST reports– Custom HOST reports– Market Pipeline reports
• Special Projectsp j
STR Geographic Categorizationg p g• World• Continents: Americas, Europe, Mideast/Africa, Asia Pacific• Sub-continents – subsets of continents
(Americas: North Am., South Am., Central Am., & Caribbean)
• Countries – based on ISO/WTO definitions• Countries – based on ISO/WTO definitions• Regions – for certain countries such as US, Canada, UKM
(US: New England, Mid Atlantic, Southeast, East North Central, …)
M k t• Markets – for major cities, also non-metro areas(US: 162 markets)
• Tracts – subsets of markets(US: 612 tracts)
• (additional geo. fields: state, county, MSA, lat/long, user-defined)
STR Markets and Tracts• STR markets represent
both metro and non-metro areasmetro areas
• Each market contains at least two sub-at least two subdivisions called tracts (or submarkets outside North America)
• There are 162 US markets and 613 tracts. Over 500 markets worldwide
STR Non-geographic Categorization• Scale – 7 groups, based on average ADR of entire chain
Luxury, Upper Upscale, Upscale, Midscale w/ & w/o F&B, Economy, & Independents (a list of all chains by scale is available)
• Class – scale groups with independents included
• Location: Urban Suburban Airport Interstate Resort Small Town• Location: Urban, Suburban, Airport, Interstate, Resort, Small Town
• Price – 5 groups, based on ADR relative to specific market
• Size – based on number of roomsSize based on number of rooms
• Types: Extended Stay, Resort, Boutique, Casino, Golf, Ski, Spa, Convention, Conference, All-suites, Full/Limited Service, Waterpark
• (additional non-geo. fields: Age, User-defined, Corporate Housing, Condotel, Star Rating for WW)
Hotel Affiliation-Related Definitions• Chain
P t C• Parent Company• Management Company• Owner• Asset Management Company• Membership or Marketing Group
STR Competitive Sets• Which hotels directly compete with my property?
– Usually similar hotels in price levelUsually similar hotels in price level– Usually hotels in close proximity– Can include or exclude the subject property
• Hotels can have more than one comp set– Local comp set and a 2nd with a broader geographic areap g g p– Weekday vs. weekend or group vs. transient– Chain has one comp set and management company may have
thanother– In between two towns
STR Competitive Sets Continued• There are strict rules to ensure confidentiality
– There must be 4 or more reporting hotelsp g– No more than 40% of rooms in a single chain– No more than 60% of rooms in a parent company– Changes to comp sets must be made in pairs to prevent
isolation
• Comp sets chosen by the hotel or by corporate• Comp sets chosen by the hotel or by corporate – Or some combination– Often managers are bonused on performance relative toOften managers are bonused on performance relative to
comp set
Hotel Metrics 101• Supply = rooms available
D d ld• Demand = rooms sold• Occupancy = demand / supply (percentage)• ADR = room revenue / demand ($)• RevPAR = room revenue / supply (per available pp y (p
room) ($)• Percent Change = (this year # - last year #) / lastPercent Change (this year # last year #) / last
year # (%)
Hotel Metrics 101 Continued• Index = property # / comp set #
Number greater than 100 means subject property out– Number greater than 100 means subject property out-performed the comp set
– Number less than 100 means comp set out-performed the p psubject property
– “Penetration” = Occupancy Index
– “Yield” = RevPAR Index
• Rank = property’s position among the comp set – For example “2 of 7” means subject property had the 2nd
highest value (Occ, ADR, RevPAR) in the comp set
Hotel Date & Time Definitions• Week = Sunday through Saturday
C bl D d f k• Comparable Day = same day of same week last year, most daily percent changes are based on comparable days (“day to day”) versus “dateon comparable days ( day to day ), versus date to date” (MTD would be based on date to date)
Weekday = Sunday through Thursday• Weekday = Sunday through Thursday
• Weekend = Friday and Saturday
Date & Time Definitions Continued
• MTD = from first to current day of month
• YTD = from January to current month
• Running #-month = last # months including the g gcurrent month, valuable for comparing current month to longer time period or for graphing (3 or 12 months)
• Running #-day = last # days including the current day, same advantage as above (28 days)
Segmentation and Additional
• Group = rooms sold in block of ten or more and
Revenue DefinitionsGroup rooms sold in block of ten or more and corresponding revenue
• Transient = rooms sold at rack, corporate, package, or p p ggovernment rates and corresponding revenue
• Contract = rooms sold at rates stipulated by contracts including airline crews and permanent guests
• Food & Beverage Revenue = revenue from any F&B establishmentestablishment
• Other Revenue = all revenue excluding room & F&B revenuerevenue
Introduction to the
STAR Reports
What is the STAR Report?
• The STAR Report analyzes your hotel’s performance:Occupancy ADR and RevPAR– Occupancy, ADR, and RevPAR
• Provides comparison to competitors:– Index numbers (GT 100 = subject winning, LT 100 = comp winning)Index numbers (GT 100 subject winning, LT 100 comp winning)– Ranking information (# of #, i.e.: “2 of 7” = 2nd best in comp of 7)
• Provides comparison to various market/industry segments
• Tracks performance for multiple time periods (current month/week/day, YTD/MTD, running 12 month/running 28 day)
• Tracks year-over-year performance (TY vs. LY percent change)
STAR Reports – how and when?
• Excel workbooks (or PDF documents) with multiple tabs
I l d d bl h d l i• Includes data tables, graphs, and explanations
• Monthly, weekly, and daily STAR reports are generated
• Delivered to most subscribers via email (or FTP)– Monthly: on or around the 17th
Weekly: Tuesday night– Weekly: Tuesday night– Daily: each day (for WW and select US markets)
• Some reports are delivered to HQ for download by hotel• Some reports are delivered to HQ for download by hotel from corporate website
Why do I need the STAR Report?• Benchmarks your performance
• Allows you to keep an eye on your competitors and your• Allows you to keep an eye on your competitors and your market
• Lends perspective to good and bad performanceLends perspective to good and bad performance
• Aids pricing decisions, help improve profitability
• Allows you to monitor the effect of your business• Allows you to monitor the effect of your business strategies
• View Supply, Demand, & Revenue changes in yourView Supply, Demand, & Revenue changes in your market
Who am I compared to on my STAR report?• Competitive Set: a set of 4 or more properties p p p• Market: for example Memphis or Nashville• Market Class: subset of market with similar chain
affiliated and independent hotels (6 groups)• Tract: geographic subset of market such as Memphis
Airport or Nashville South• Tract Scale: subset of tract with similar chain or
independent hotels (4 groups)independent hotels (4 groups)• WW reports vary slightly
Segmentation and Additional Revenue pages in STAR Reports
• Hotels or companies can subscribe to obtain additionalHotels or companies can subscribe to obtain additional pages (tabs) in their monthly and weekly STAR reports
• Segmentations pages display Occupancy, ADR, and RevPAR for Transient, Group, and Contract segments, also related percent changes, indexes, day of week, and ranking informationg
• Additional Revenue pages display Revenue Per Rooms Sold for Room, F&B, Other, and Total Revenue
• A Segmentation Response page displays Segmentation participation for the comp set
Monthly STAR ReportsMonthly STAR Reports
Table of Contents• First tab of the workbook
• Lists all the pages/tabs that are included
• Will list two additional pages for DailyWill list two additional pages for Daily participants (dark grey)
• Will list eleven additional pages for• Will list eleven additional pages for Segmentation participants (light grey)
W ld i l d dditi l f h t l ith• Would include additional pages for hotels with 2nd, 3rd, or 4th comp sets
United Kingdom United StatesBlue Fin Building 735 East Main Street
110 Southwark Street HendersonvilleLondon SE1 0TA TN 37075
Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848
www.strglobal.com www.strglobal.com
Monthly STAR Report Sample (US & Canada)February 2008 STR #: 98765 Date Created: March 28, 2008
TabTable of Contents 1Monthly Performance at a Glance 2STAR Summary 3Competitive Set Report 4Co pet t e Set epo tResponse Report 5Segmentation Summary 6Segmentation Occupancy Analysis 7Segmentation ADR Analysis 8Segmentation RevPAR Analysis 9Segmentation Index Analysis 10S SSegmentation Ranking Analysis 11Segmentation Day of Week - Current Month 12Segmentation Day of Week - Year to Date 13Additional Revenue ADR Analysis 14Additional Revenue RevPAR Analysis 15Segmentation Reponse Report 16Daily Data for the Month 17
Available to Segmentation participants only
Daily Data for the Month 17Day of Week & Weekday/Weekend 18Help 19
Available to Weekly STAR participants only
1 - Monthly Performance at a Glancey• Provides a quick one-page overview of
performance relative to your comp setperformance relative to your comp set
• Displays Occupancy, ADR, and RevPAR for t d t l I dyour property and your comp set, also Index
numbers and Percent Changes
• For four points in time: Current Month, Year to Date, Running 3-month, and Running 12-month
• Also displays basic information for the subject property and the report settings at the top
Monthly Performance at a GlanceTab 2 - Monthly Performance at a Glance - My Property vs. Competitive SetAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
July 2006
Occupancy (%) ADR ($) RevPAR ($)
y y y y, y ( )
STR # 98765 ChainID: 999999 MgtCo: None Owner: None
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
My Prop Comp Set Index My Prop Comp Set Index My Prop Comp Set Index
Current Month 89.8 90.5 99.3 234.89 229.88 102.2 210.89 207.93 101.4
Year To Date 80.9 86.5 93.4 248.55 241.02 103.1 201.01 208.60 96.4
Running 3 Month 82.0 91.5 89.6 266.87 255.11 104.6 218.75 233.50 93.7
Running 12 Month 84.9 87.7 96.8 259.98 254.12 102.3 220.81 222.92 99.1
July 2006 vs. 2005 Percent Change (%)
My Prop Comp Set Index My Prop Comp Set Index My Prop Comp Set Index
Current Month 2.7 0.7 2.0 10.0 8.8 1.1 12.9 9.5 3.1
ADR RevPAROccupancy
Year To Date -8.5 3.2 -11.3 14.3 10.8 3.2 4.6 14.3 -8.5
Running 3 Month -9.8 1.1 -10.7 15.2 11.7 3.1 3.9 12.9 -7.9
Running 12 Month -5.6 2.4 -7.7 15.2 13.8 1.2 8.8 16.5 -6.6
2 – STAR Summaryy• Provides a detailed comparison of your property
to various industry segments and your comp setto various industry segments and your comp set
• Displays Occupancy, ADR, and RevPAR, as ll t h f hwell as percent changes for each group
• For four points in time: Current Month, Year to Date, Running 3-month, and Running 12-month
• Also shows Supply, Demand, and Revenue pp y, ,Percent Changes; Census and Sample property and room counts; and a Pipeline overview
STAR SummaryTab 3 - STAR Summary - My Property vs. Comp Set and Industry SegmentsSTR # 98765 ChainID: 999999 MgtCo: None Owner: None
Any Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
89.8 2.7 80.9 -8.5 82.0 -9.8 84.9 -5.6 0.0 0.0 0.0 0.0
84.6 -0.3 81.2 -1.1 85.6 -0.5 82.4 -0.4 -0.3 -0.8 -0.6 -1.1
88.1 3.6 84.3 1.5 88.5 1.5 85.1 1.6 0.3 -1.7 -1.2 -1.5
87.6 0.3 84.4 -0.6 88.4 -0.4 85.4 -0.4 1.1 -0.7 0.8 -1.4Tract: Any Tract
Market Class: Any Market Upscale
Market: Any Market
YTD % Chg Run 12 Mon % Chg% Chg
y g , y p j p y
Any Hotel
Occupancy (%)
Running 3 Month
Supply
Month % Chg
Run 3 Mon % Chg% ChgCurrent
Month % Chg Year to Date % Chg Running 12 Month
88.8 2.1 85.0 0.8 88.9 0.1 86.0 0.4 1.3 -4.1 0.1 -4.9
90.5 0.7 86.5 3.2 91.5 1.1 87.7 2.4 0.0 0.0 0.0 0.4
234.89 10.0 248.55 14.3 266.87 15.2 259.98 15.2 2.7 -8.5 -9.8 -5.6
205.50 10.9 215.06 12.6 228.69 13.3 226.23 14.7 -0.6 -1.8 -1.1 -1.5
Tract Scale: Upscale Chains
% Chg Running 12 Month % Chg
Average Daily Rate ($)
Market: Any Market
Competitive Set: Competitors
Any Hotel
YTD % Chg Run 3 Mon % Chg
Run 12 Mon % Chg
Demand
Month % Chg
Current Month % Chg Year to Date % Chg Running 3
Month
210.02 8.3 221.89 12.2 237.71 12.1 235.76 16.1 3.9 -0.2 0.2 0.1
222.40 10.1 232.32 12.2 248.61 12.9 246.89 14.8 1.4 -1.3 0.3 -1.8
258.03 8.7 270.02 9.7 285.94 10.6 286.00 12.1 3.5 -3.3 0.2 -4.5
229.88 8.8 241.02 10.8 255.11 11.7 254.12 13.8 0.7 3.2 1.1 2.8
Tract: Any Tract
Market Class: Any Market Upscale
Competitive Set: Competitors
Tract Scale: Upscale Chains
Revenue
Month % Chg YTD % Chg Run 3 Mon %
ChgRun 12 Mon
% Chg
RevPAR ($)
% ChgRunning 3 Month % Chg Running 12
MonthCurrent Month % Chg Year to Date % Chg
210.89 12.9 201.01 4.6 218.75 3.9 220.81 8.8 12.9 4.6 3.9 8.8
173.89 10.5 174.66 11.4 195.79 12.7 186.32 14.2 10.2 10.5 12.1 13.0
185.04 12.2 187.10 13.9 210.44 13.7 200.59 18.0 12.5 12.0 12.3 16.2
194.77 10.4 196.01 11.5 219.76 12.4 210.97 14.4 11.6 10.7 13.3 12.8
229.07 11.0 229.61 10.6 254.14 10.7 245.83 12.6 12.5 6.0 10.8 7.0
207.93 9.5 208.60 14.3 233.50 12.9 222.92 16.5 9.5 14.3 12.9 17.0
Market Class: Any Market Upscale
Market: Any Market
Any Hotel
Competitive Set: Competitors
Tract Scale: Upscale Chains
Tract: Any Tract
PipelineCensus/Sample - Properties & Rooms
Rooms Rooms
78844 59398 Properties
21762 20182 34
28152 22772
14579 13913
6865 6865
Market: Any Market
Competitive Set: Competitors
Tract Scale: Upscale Chains
Tract: Any Tract
Market Class: Any Market Upscale 7302613948
Rooms Properties Rooms
Planning
Market: Any Market
Pipeline
Census
100.0
95.4
Sample %
6
383
59
77
23
Properties
Sample
See Help page for pipeline definitions.
Under ConstructionProperties
6
21
49
48
204
80.9
75.3
92.7
Rooms
Census/Sample Properties & Rooms
6865 6865Competitive Set: Competitors 100.06 6
STAR Summary – My Property vs. Comp Set and Industry Segments
RevPAR ($)
% ChgRunning 3 Month % Chg Running 12
MonthCurrent Month % Chg Year to Date % Chg
210.89 12.9 201.01 4.6 218.75 3.9 220.81 8.8
173.89 10.5 174.66 11.4 195.79 12.7 186.32 14.2
185.04 12.2 187.10 13.9 210.44 13.7 200.59 18.0Market Class: Any Market Upscale
Market: Any Market
Any Hotel
Month MonthMonth
194.77 10.4 196.01 11.5 219.76 12.4 210.97 14.4
229.07 11.0 229.61 10.6 254.14 10.7 245.83 12.6
207.93 9.5 208.60 14.3 233.50 12.9 222.92 16.5Competitive Set: Competitors
Tract Scale: Upscale Chains
Tract: Any Tract
• Rows display data for your hotel, 4 industry segments, and your comp set
Columns display values and percent changes for the current month• Columns display values and percent changes for the current month, YTD, running 3 month, and running 12 month time periods
• Sections for Occupancy, ADR and RevPAR
STAR Summary – Supply, Demand, and Revenue SectionSupply Percent changes for multiple time periods are
0.0 0.0 0.0 0.0
-0.3 -0.8 -0.6 -1.1
0.3 -1.7 -1.2 -1.5
1 1 0 7 0 8 1 4
YTD % Chg Run 12 Mon % Chg
Month % Chg
Run 3 Mon % Chg
Percent changes for multiple time periods are displayed
Supply: The number of rooms in the segment multiplied by the number of days in the period
1.1 -0.7 0.8 -1.4
1.3 -4.1 0.1 -4.9
0.0 0.0 0.0 0.4
YTD % Chg Run 3 Mon % Chg
Run 12 Mon % Chg
Demand
Month % Chg
Demand: The number of rooms sold (excludes complimentary rooms)
2.7 -8.5 -9.8 -5.6
-0.6 -1.8 -1.1 -1.5
3.9 -0.2 0.2 0.1
1.4 -1.3 0.3 -1.8
3 5 -3 3 0 2 -4 5
Chg % ChgChg
Revenue: Total room revenue generated from the sale (rental) of rooms
3.5 3.3 0.2 4.5
0.7 3.2 1.1 2.8
Revenue
Month % Chg YTD % Chg Run 3 Mon %
ChgRun 12 Mon
% Chg
o e sa e ( e a ) o oo s12.9 4.6 3.9 8.8
10.2 10.5 12.1 13.0
12.5 12.0 12.3 16.2
11.6 10.7 13.3 12.8
12.5 6.0 10.8 7.0
9 5 14 3 12 9 17 09.5 14.3 12.9 17.0
STAR Summary – Census and Participation Information
Census/Sample - Properties & Rooms
Census Sample Sample %
Properties Rooms Properties Rooms Rooms
Market: Any Market 383 78844 204 59398 75.3
Market Class: Any Market Upscale 59 21762 48 20182 92.7
Tract: Any Tract 77 28152 49 22772 80 9Tract: Any Tract 77 28152 49 22772 80.9
Tract Scale: Upscale Chains 23 14579 21 13913 95.4
Competitive Set: Competitors 6 6865 6 6865 100.0
Participation information is displayed for the industry segments and comp set
Census: Total number of properties / rooms in a segment
Sample: The number of properties / rooms that report data to STR
Sample %: Percentage of rooms in each segment that report data to STR
STAR Summary – Pipeline Information
Under construction: Ground has been broken or the owner is finalizing bids for the general Market: Any Market
Pipeline
contracting
Planning: Project will go out
Properties
34 7302613948
Rooms Properties Rooms
PlanningUnder Construction
g j gfor bids, construction will start within 4 months, or an architect as been selected and plans are underway
See Help page for pipeline definitions.
plans are underway
Provides a quick snapshot of pipeline activity in the marketProvides a quick snapshot of pipeline activity in the market
Pipeline data is detailed further in the STR Market Pipeline Report
3 – Competitive Set Reportp p• Provides a historic comparison of your property to
your comp set over timeyour comp set over time
• Displays Occupancy, ADR, and RevPAR, as well P t Ch I d b das Percent Changes, Index numbers, and
Ranking information
• Shows 18 months of monthly data and 3 years of Year to Date, Running 3-month, and Running 12-monthmonth
• Graphs monthly indexes and RevPAR % Change
Competitive Set ReportTab 4 - Competitive Set ReportAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 9850 ChainID: 000026566 MgtCo: None Owner: NoneFor the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
Monthly Indexes
97
107
117
RevPAR Percent Change - 2006
4
9
14
19
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2004 2005 2006 2004 2005 2006 2004 2005 2006My Property 85 2 94 1 91 4 94 1 91 0 87 5 87 4 92 3 89 9 93 7 89 8 74 8 78 2 84 3 82 7 75 1 81 0 89 8 85 9 88 4 80 9 88 9 90 8 82 0 86 9 89 9 84 9
Occupancy (%) Running 3 MonthYear To Date Running 12 Month2005 2006
77
87
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Occupancy ADR RevPAR 100 %
-1Year to Date Running 3 Month Running 12 Month
My Property Competitive Set
My Property 85.2 94.1 91.4 94.1 91.0 87.5 87.4 92.3 89.9 93.7 89.8 74.8 78.2 84.3 82.7 75.1 81.0 89.8 85.9 88.4 80.9 88.9 90.8 82.0 86.9 89.9 84.9Competitive Set 75.7 84.5 86.9 90.8 91.1 89.9 89.1 89.7 88.9 91.3 87.7 78.4 77.1 84.8 90.3 92.1 92.1 90.5 83.9 83.9 86.5 89.8 90.6 91.5 83.3 85.7 87.7
Index 112.6 111.3 105.1 103.6 99.9 97.3 98.1 102.8 101.1 102.6 102.3 95.5 101.4 99.4 91.6 81.6 87.9 99.3 102.4 105.4 93.4 98.9 100.3 89.6 104.4 105.0 96.8Rank 2 of 7 1 of 7 3 of 7 1 of 7 4 of 7 4 of 7 5 of 7 2 of 7 2 of 7 2 of 7 3 of 7 5 of 7 3 of 7 6 of 7 6 of 7 7 of 7 7 of 7 6 of 7 2 of 7 2 of 7 6 of 7 4 of 7 4 of 7 7 of 7 2 of 7 2 of 7 5 of 7
% ChgMy Property 9.6 6.1 -1.9 3.2 6.4 -2.7 -3.4 1.1 -3.1 0.1 -3.0 -0.7 -8.2 -10.4 -9.4 -20.2 -11.0 2.7 4.9 2.9 -8.5 3.3 2.2 -9.8 2.5 3.5 -5.6
Competitive Set -0.4 1.4 0.0 2.9 -0.7 0.3 1.7 -0.8 -2.0 2.8 4.6 15.7 1.9 0.4 3.9 1.4 1.1 0.7 13.0 0.0 3.2 8.4 0.8 1.1 8.8 2.9 2.4Index 10.0 4.7 -1.9 0.3 7.1 -2.9 -5.1 1.9 -1.2 -2.5 -7.3 -14.2 -10.0 -10.7 -12.9 -21.3 -12.0 2.0 -7.1 2.9 -11.3 -4.8 1.4 -10.7 -5.8 0.5 -7.7Rank 3 of 7 3 of 7 6 of 7 3 of 7 1 of 7 7 of 7 6 of 7 3 of 7 6 of 7 6 of 7 7 of 7 7 of 7 5 of 7 7 of 7 7 of 7 7 of 7 7 of 7 3 of 7 6 of 7 3 of 7 7 of 7 5 of 7 3 of 7 7 of 7 6 of 7 4 of 7 7 of 7
Running 12 Month2006 Running 3 MonthYear To DateADR ($) 2005Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2004 2005 2006 2004 2005 2006 2004 2005 2006
My Property 192.91 210.16 230.88 235.01 246.28 213.62 203.79 268.37 285.03 305.36 305.85 219.85 214.76 233.08 265.79 280.23 290.72 234.89 192.40 217.45 248.55 201.36 231.75 266.87 198.80 225.66 259.98Competitive Set 199.79 210.74 225.94 233.05 241.04 211.33 205.11 275.40 273.81 294.54 310.55 211.98 214.75 235.64 249.42 263.19 272.36 229.88 189.64 217.61 241.02 196.98 228.41 255.11 195.32 223.24 254.12
Index 96.6 99.7 102.2 100.8 102.2 101.1 99.4 97.4 104.1 103.7 98.5 103.7 100.0 98.9 106.6 106.5 106.7 102.2 101.5 99.9 103.1 102.2 101.5 104.6 101.8 101.1 102.3Rank 4 of 7 3 of 7 2 of 7 2 of 7 2 of 7 2 of 7 3 of 7 4 of 7 2 of 7 3 of 7 2 of 7 3 of 7 3 of 7 3 of 7 1 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7
% ChgMy Property 7.8 7.6 19.5 10.4 22.9 12.1 11.4 19.2 17.8 19.1 11.2 19.0 11.3 10.9 15.1 19.2 18.0 10.0 7.0 13.0 14.3 9.9 15.1 15.2 3.9 13.5 15.2
Competitive Set 14.8 11.0 18.2 13.4 18.1 16.4 12.2 27.2 16.9 18.8 14.3 11.0 7.5 11.8 10.4 12.9 13.0 8.8 8.5 14.7 10.8 12.4 16.0 11.7 3.5 14.3 13.8Index -6.1 -3.1 1.1 -2.6 4.1 -3.7 -0.7 -6.3 0.8 0.2 -2.7 7.2 3.6 -0.8 4.3 5.6 4.5 1.1 -1.3 -1.5 3.2 -2.3 -0.7 3.1 0.4 -0.7 1.2Rank 7 of 7 6 of 7 2 of 7 7 of 7 2 of 7 6 of 7 5 of 7 6 of 7 3 of 7 3 of 7 6 of 7 2 of 7 3 of 7 5 of 7 2 of 7 2 of 7 2 of 7 4 of 7 5 of 7 6 of 7 3 of 7 5 of 7 5 of 7 2 of 7 5 of 7 5 of 7 3 of 7
ADR ($)
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2004 2005 2006 2004 2005 2006 2004 2005 2006My Property 164.38 197.68 210.94 221.07 224.01 186.83 178.09 247.59 256.27 286.01 274.51 164.53 167.96 196.43 219.91 210.46 235.42 210.89 165.25 192.16 201.01 178.95 210.49 218.75 172.84 202.97 220.81
Competitive Set 151.21 178.06 196.34 211.53 219.51 189.89 182.70 247.16 243.55 269.01 272.41 166.12 165.68 199.80 225.29 242.33 250.80 207.93 159.02 182.47 208.60 176.92 206.84 233.50 162.61 191.31 222.92Index 108.7 111.0 107.4 104.5 102.0 98.4 97.5 100.2 105.2 106.3 100.8 99.0 101.4 98.3 97.6 86.9 93.9 101.4 103.9 105.3 96.4 101.1 101.8 93.7 106.3 106.1 99.1Rank 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 2 of 7 3 of 7 4 of 7 2 of 7 2 of 7 3 of 7 4 of 7 3 of 7 4 of 7 5 of 7 7 of 7 4 of 7 2 of 7 2 of 7 2 of 7 3 of 7 2 of 7 2 of 7 5 of 7 2 of 7 2 of 7 3 of 7
% ChgMy Property 18.1 14.1 17.3 13.9 30.8 9.1 7.6 20.5 14.1 19.2 7.9 18.2 2.2 -0.6 4.2 -4.8 5.1 12.9 12.3 16.3 4.6 13.5 17.6 3.9 6.5 17.4 8.8
Competitive Set 14.3 12.5 18.2 16.6 17.3 16.8 14.1 26.2 14.6 22.1 19.6 28.4 9.6 12.2 14.7 14.6 14.3 9.5 22.5 14.7 14.3 21.9 16.9 12.9 12.6 17.7 16.5Index 3.3 1.5 -0.8 -2.4 11.5 -6.6 -5.8 -4.5 -0.4 -2.3 -9.8 -7.9 -6.7 -11.4 -9.1 -16.9 -8.0 3.1 -8.3 1.3 -8.5 -6.9 0.6 -7.9 -5.4 -0.2 -6.6R k 3 f 7 5 f 7 4 f 7 6 f 7 1 f 7 7 f 7 7 f 7 7 f 7 5 f 7 5 f 7 7 f 7 6 f 7 6 f 7 7 f 7 7 f 7 7 f 7 7 f 7 3 f 7 6 f 7 5 f 7 7 f 7 6 f 7 3 f 7 7 f 7 6 f 7 4 f 7 7 f 7
Running 12 Month2006RevPAR ($) Running 3 MonthYear To Date2005
Rank 3 of 7 5 of 7 4 of 7 6 of 7 1 of 7 7 of 7 7 of 7 7 of 7 5 of 7 5 of 7 7 of 7 6 of 7 6 of 7 7 of 7 7 of 7 7 of 7 7 of 7 3 of 7 6 of 7 5 of 7 7 of 7 6 of 7 3 of 7 7 of 7 6 of 7 4 of 7 7 of 7
Competitive Set Report – Graph of Indexes
Dotted Line Represents an Index of 100
Monthly Indexes
107112117
82879297
102
77Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Occupancy ADR RevPAR 100 %
18 month graph of Occupancy, ADR, and RevPAR indexes by month
Competitive Set Report – Data Tables
18 th f ADR d R PAR f h t l th18 months of occupancy, ADR and RevPAR for your hotel versus the competitive set
3 years of YTD, running 3-month and running 12-month data
Includes % change calculations, index numbers, and ranking information
Index = Property performance / competitive set performance X 100
4 – STAR Response Reportp p• Provides monthly calendars for this year and last
year including special eventsyear, including special events
• Lists your hotel and every property in your comp t ith b i i f ti d d t ti i tiset with basic information and data participation
detail for the last three years
• Empty circles indicate monthly only; filled in circles indicate monthly and daily; no circle means no datameans no data
• Check to be sure all properties are participating
STAR Response ReportTab 5 - Response Report
STR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
This YearJul 4th - Independence Day
14 15 16
1 28 9
21 22 2318 19 20
4 5 6 711 12
July 2005 (Last Year)Sun Mon Tue Wed Thu Fri Sat
51038762
1912119
16
43
17 18
FriMonSun ThuWedTueJuly 2006 (This Year)
1Sat
10 1421 22
152013
For the Month of: July 2006 Date Created: August 24, 2006
1317
Last YearJul 4th - Independence Day
21 22 2318 19 2026 272524
1916 17 182330 31
2625 2721 2220
24
28 29 31
29 30
1728
STR# Name City, State Zip Phone Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
98765 Any Hotel Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●99876 Hotel A Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Open Date
190002
100 190001Rooms
200
2004 2005 2006
99987 Hotel B Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●99998 Hotel C Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●99999 Hotel D Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●98876 Hotel E Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●98887 Hotel F Any City, Any State 99999 (555) 555-5555 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●700 190007
2800
500 190005
600 190006
300
190004400
190003
Data received:
○ = Monthly Only
● = Monthly & Daily
Displays info and participation for hotels in the comp set, also months and eventsp y p p p ,
5 – Daily Data for the Month y• Provides a recap of all the daily data for the
current monthcurrent month
• Helps you reconcile the daily data to the monthly ltresults
• Graphs daily index values during the month
• Should be similar to the daily data from your weekly reports although there may be minor y p g ychanges due to adjustments
Daily Data For Month – My Property vs. Competitive SetTab 17 - Daily Data for the Month
For the Month of: July 2006 Date Created: August 24, 2006 Daily Competitive Set Data Excludes Subject PropertySTR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
Daily Indexes for the Month of July
108
118
128
Sa S Mo T We Th Fr Sa S Mo T We Th Fr Sa S Mo T We Th Fr Sa S Mo T We Th Fr Sa S Mo
78
88
98
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Occupancy ADR RevPAR 100 %
Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su MoJuly
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31My Property 91.3 83.6 76.9 77.0 88.3 91.9 93.1 93.2 91.7 96.3 96.3 95.1 96.3 95.4 95.5 79.3 95.4 95.1 93.0 88.2 79.6 88.8 88.2 93.2 93.6 93.6 92.4 90.3 94.4 65.5 89.5
Competitive Set 94.5 91.3 79.5 74.7 86.7 92.6 87.9 93.9 91.3 99.0 99.2 98.6 93.2 93.0 96.3 83.9 91.3 97.6 98.4 96.8 93.5 91.0 76.9 91.9 95.8 91.6 89.0 87.3 93.9 74.9 84.9Index 96.6 91.5 96.7 103.1 101.9 99.2 105.9 99.3 100.4 97.2 97.1 96.4 103.3 102.6 99.2 94.5 104.5 97.5 94.5 91.1 85.2 97.7 114.7 101.4 97.7 102.2 103.8 103.5 100.6 87.4 105.5
% ChgMy Property 1.1 -4.9 -8.9 -13.4 9.9 6.1 9.2 3.4 3.5 5.5 5.4 3.6 12.8 27.6 14.6 -6.9 8.4 7.5 4.8 0.2 -2.0 0.1 10.4 4.4 -0.1 0.4 0.3 -3.2 1.0 -27.6 -4.6
Competitive Set 7.2 6.3 0.9 -6.8 15.0 12.1 0.5 -2.5 1.3 1.1 1.0 0.8 3.4 8.7 5.7 2.0 -4.3 -0.8 -0.1 7.8 8.8 -4.6 -9.9 -3.2 -2.5 -5.9 -4.3 -6.6 -4.5 -14.5 -13.9Index -5.7 -10.5 -9.7 -7.0 -4.4 -5.4 8.7 6.1 2.2 4.3 4.4 2.8 9.1 17.5 8.4 -8.7 13.3 8.3 4.9 -7.0 -9.9 4.9 22.5 7.9 2.5 6.7 4.8 3.6 5.8 -15.4 10.7
Occupancy (%)
July1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
My Property 215.37 208.51 205.70 208.29 214.27 212.71 213.05 215.03 229.63 256.85 268.54 271.65 244.64 223.84 220.49 235.18 255.71 263.83 273.14 249.58 215.09 208.13 252.77 263.16 271.60 270.66 267.76 243.20 236.43 225.32 249.51Competitive Set 198.15 193.46 197.18 203.07 206.99 205.39 204.46 214.26 216.87 243.50 258.67 261.45 237.32 210.38 217.94 218.55 246.80 263.03 262.22 246.20 221.00 225.57 220.01 240.46 259.18 268.32 252.66 230.65 228.10 212.45 230.63
Index 108.7 107.8 104.3 102.6 103.5 103.6 104.2 100.4 105.9 105.5 103.8 103.9 103.1 106.4 101.2 107.6 103.6 100.3 104.2 101.4 97.3 92.3 114.9 109.4 104.8 100.9 106.0 105.4 103.7 106.1 108.2
% ChgMy Property 14.7 10.6 7.7 -3.3 6.4 6.1 7.1 12.6 13.9 16.5 20.3 21.9 12.3 13.9 6.4 2.8 8.5 12.0 13.7 9.1 -10.5 -15.8 2.5 7.5 12.4 15.3 49.4 18.8 17.3 34.8 21.5
Competitive Set 4.3 4.5 7.1 3.5 3.0 2.5 5.0 7.9 6.3 10.4 13.9 14.1 8.2 1.8 4.7 4.8 7.8 11.3 11.7 10.8 4.1 2.8 4.9 10.5 14.1 17.2 18.7 10.4 9.3 7.1 4.0Index 10.0 5.8 0.6 -6.5 3.3 3.5 2.0 4.4 7.2 5.5 5.6 6.8 3.8 11.9 1.6 -1.9 0.6 0.6 1.8 -1.5 -14.0 -18.1 -2.3 -2.8 -1.5 -1.6 25.8 7.6 7.3 25.8 16.9
ADR ($)
July1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
My Property 196.55 174.29 158.12 160.43 189.27 195.53 198.31 200.48 210.61 247.25 258.64 258.20 235.49 213.55 210.58 186.48 243.95 250.90 253.96 220.21 171.31 184.90 222.90 245.22 254.18 253.30 247.34 219.62 223.17 147.48 223.42Competitive Set 187.24 176.72 156.75 151.73 179.39 190.25 179.76 201.18 198.10 241.16 256.56 257.79 221.24 195.70 209.91 183.36 225.29 256.59 258.09 238.34 206.58 205.19 169.10 220.98 248.23 245.68 224.90 201.24 214.10 159.15 195.75
Index 105.0 98.6 100.9 105.7 105.5 102.8 110.3 99.7 106.3 102.5 100.8 100.2 106.4 109.1 100.3 101.7 108.3 97.8 98.4 92.4 82.9 90.1 131.8 111.0 102.4 103.1 110.0 109.1 104.2 92.7 114.1
% ChgMy Property 16.0 5.2 -1.8 -16.2 17.0 12.6 17.0 16.4 18.0 22.8 26.8 26.3 26.7 45.4 22.0 -4.3 17.6 20.4 19.1 9.3 -12.3 -15.8 13.1 12.2 12.3 15.8 49.8 15.0 18.4 -2.5 15.9
Competitive Set 11.8 11.2 8.1 -3.6 18.5 14.9 5.5 5.1 7.7 11.6 15.0 15.0 11.9 10.6 10.7 6.9 3.2 10.4 11.6 19.4 13.2 -1.9 -5.5 7.0 11.2 10.2 13.6 3.1 4.4 -8.4 -10.4Index 3 8 5 3 9 2 13 1 1 3 2 1 10 9 10 7 9 5 10 0 10 2 9 9 13 2 31 4 10 2 10 4 13 9 9 0 6 7 8 5 22 5 14 1 19 7 4 9 1 0 5 1 31 8 11 5 13 5 6 5 29 4
RevPAR ($)
Index 3.8 -5.3 -9.2 -13.1 -1.3 -2.1 10.9 10.7 9.5 10.0 10.2 9.9 13.2 31.4 10.2 -10.4 13.9 9.0 6.7 -8.5 -22.5 -14.1 19.7 4.9 1.0 5.1 31.8 11.5 13.5 6.5 29.4
Daily Data For Month – Data Tables
July1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
My Property 196 55 174 29 158 12 160 43 189 27 195 53 198 31 200 48 210 61 247 25 258 64 258 20 235 49 213 55 210 58 186 48 243 95 250 90 253 96 220 21 171 31 184 90 222 90 245 22 254 18 253 30 247 34 219 62 223 17 147 48 223 42
RevPAR ($)My Property 196.55 174.29 158.12 160.43 189.27 195.53 198.31 200.48 210.61 247.25 258.64 258.20 235.49 213.55 210.58 186.48 243.95 250.90 253.96 220.21 171.31 184.90 222.90 245.22 254.18 253.30 247.34 219.62 223.17 147.48 223.42
Competitive Set 187.24 176.72 156.75 151.73 179.39 190.25 179.76 201.18 198.10 241.16 256.56 257.79 221.24 195.70 209.91 183.36 225.29 256.59 258.09 238.34 206.58 205.19 169.10 220.98 248.23 245.68 224.90 201.24 214.10 159.15 195.75Index 105.0 98.6 100.9 105.7 105.5 102.8 110.3 99.7 106.3 102.5 100.8 100.2 106.4 109.1 100.3 101.7 108.3 97.8 98.4 92.4 82.9 90.1 131.8 111.0 102.4 103.1 110.0 109.1 104.2 92.7 114.1
% ChgMy Property 16.0 5.2 -1.8 -16.2 17.0 12.6 17.0 16.4 18.0 22.8 26.8 26.3 26.7 45.4 22.0 -4.3 17.6 20.4 19.1 9.3 -12.3 -15.8 13.1 12.2 12.3 15.8 49.8 15.0 18.4 -2.5 15.9
Competitive Set 11.8 11.2 8.1 -3.6 18.5 14.9 5.5 5.1 7.7 11.6 15.0 15.0 11.9 10.6 10.7 6.9 3.2 10.4 11.6 19.4 13.2 -1.9 -5.5 7.0 11.2 10.2 13.6 3.1 4.4 -8.4 -10.4Index 3.8 -5.3 -9.2 -13.1 -1.3 -2.1 10.9 10.7 9.5 10.0 10.2 9.9 13.2 31.4 10.2 -10.4 13.9 9.0 6.7 -8.5 -22.5 -14.1 19.7 4.9 1.0 5.1 31.8 11.5 13.5 6.5 29.4
• Compares subject property data to competitive setp j p p y p• Occupancy, ADR and RevPAR shown for each day of
the entire month. • Includes Index numbers and percent changes• Graph display index data for each day of the month
6 – Day of Week and Weekdayy yWeekend Report
D ill d i t d il d t b h d f k• Drills down into daily data by each day of week and subtotals by Weekday and Weekend
• Provides Occupancy, ADR, and RevPAR for property and comp set, plus Index numbers and Percent ChangesPercent Changes
• Allows you to compare DOW and WD/WE performance for Current Month, YTD, Running 3 and Running 12-month
Day of Week and Weekday/Weekend Report Tab 18 - Day of Week and Weekday/Weekend ReportAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 ChainID: 999999 MgtCo: None Owner: NoneFor the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
Current Month Occupancy Current Month ADR
Occupancy (%) Average Daily Rate ($) RevPAR ($)
Current Month Occupancy
77
82
87
92
97
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend
My PropertyCompetitive Set
Current Month ADR
207217227237247257
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend
Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % ChgSunday Current Month 81.7 -5.4 83.5 -2.9 97.8 -2.6 226.49 10.2 212.02 5.4 106.8 4.6 185.01 4.2 177.01 2.4 104.5 1.8
Year To Date 70.1 -9.6 74.0 2.6 94.8 -11.9 239.08 12.7 224.23 9.1 106.6 3.3 167.66 1.9 165.92 12.0 101.0 -9.0Running 3 Month 73.6 -12.6 81.0 0.4 90.8 -13.0 248.03 12.2 230.61 7.9 107.6 4.0 182.49 -2.0 186.82 8.4 97.7 -9.5Running 12 Month 73.4 -8.9 74.9 0.3 98.0 -9.2 249.03 14.3 235.08 12.1 105.9 1.9 182.86 4.1 176.16 12.4 103.8 -7.4
Monday Current Month 90.3 2.4 89.1 -2.5 101.3 5.1 243.23 8.8 233.01 8.8 104.4 0.0 219.63 11.4 207.66 6.0 105.8 5.1Year To Date 81.3 -7.7 84.7 2.7 96.0 -10.1 258.73 18.8 246.66 11.8 104.9 6.3 210.42 9.7 208.93 14.8 100.7 -4.5Running 3 Month 81.8 -9.7 90.7 0.3 90.2 -10.0 276.29 15.0 263.40 13.0 104.9 1.8 225.88 3.7 238.86 13.3 94.6 -8.4Running 12 Month 84.8 -5.4 86.2 2.1 98.4 -7.4 263.50 17.5 255.52 14.0 103.1 3.1 223.39 11.1 220.15 16.4 101.5 -4.5
Occupancy (%) Average Daily Rate ($) RevPAR ($)My Property Competitive Set Index My Property IndexCompetitive Set Index My Property Competitive Set
Tuesday Current Month 90.5 0.0 91.6 -1.9 98.8 2.0 250.63 9.4 248.81 11.6 100.7 -2.0 226.94 9.3 227.92 9.4 99.6 -0.1Year To Date 84.0 -8.6 90.2 2.5 93.1 -10.8 265.19 15.5 257.36 13.2 103.0 2.1 222.84 5.7 232.19 16.1 96.0 -9.0Running 3 Month 83.6 -10.8 95.2 0.0 87.8 -10.8 290.84 18.1 278.49 15.0 104.4 2.8 243.09 5.4 265.25 15.0 91.6 -8.4Running 12 Month 88.1 -5.3 91.2 2.0 96.5 -7.2 270.96 15.6 265.79 15.3 101.9 0.2 238.59 9.5 242.51 17.6 98.4 -6.9
Wednesday Current Month 92.5 4.6 93.6 1.8 98.9 2.7 253.38 12.3 250.91 11.6 101.0 0.7 234.46 17.5 234.87 13.6 99.8 3.4Year To Date 85.1 -7.8 91.2 3.7 93.3 -11.1 263.60 16.0 257.86 12.8 102.2 2.9 224.25 7.0 235.15 17.0 95.4 -8.6Running 3 Month 85.1 -9.1 95.8 1.0 88.8 -10.0 293.78 19.5 278.81 14.6 105.4 4.3 249.88 8.7 267.02 15.8 93.6 -6.1Running 12 Month 88.9 -4.2 92.2 3.1 96.5 -7.1 273.82 15.2 269.25 15.6 101.7 -0.3 243.48 10.3 248.22 19.1 98.1 -7.4
Thursday Current Month 92.2 4.8 92.7 4.7 99.5 0.1 239.22 16.0 235.50 10.0 101.6 5.4 220.66 21.6 218.34 15.2 101.1 5.5Year To Date 82.8 -7.7 88.5 4.4 93.6 -11.6 250.14 14.8 245.53 11.5 101.9 3.0 207.20 6.0 217.27 16.4 95.4 -8.9R i 3 M th 83 6 9 8 92 7 1 6 90 2 11 2 272 10 19 0 260 25 13 1 104 6 5 2 227 58 7 3 241 36 14 9 94 3 6 6Running 3 Month 83.6 -9.8 92.7 1.6 90.2 -11.2 272.10 19.0 260.25 13.1 104.6 5.2 227.58 7.3 241.36 14.9 94.3 -6.6Running 12 Month 87.1 -4.7 89.7 3.3 97.1 -7.8 263.90 15.2 260.02 14.8 101.5 0.3 229.96 9.8 233.25 18.7 98.6 -7.5
Friday Current Month 89.7 8.6 90.2 5.7 99.4 2.8 219.90 8.1 216.72 7.5 101.5 0.6 197.14 17.4 195.51 13.6 100.8 3.4Year To Date 79.3 -9.9 86.9 3.3 91.3 -12.7 230.06 11.0 225.48 8.2 102.0 2.6 182.41 0.1 195.91 11.8 93.1 -10.5Running 3 Month 81.5 -9.0 91.2 2.0 89.3 -10.8 242.48 10.5 234.64 8.5 103.3 1.9 197.68 0.6 214.10 10.7 92.3 -9.1Running 12 Month 84.4 -5.6 88.3 3.0 95.6 -8.3 247.51 14.0 243.95 11.5 101.5 2.3 208.92 7.7 215.41 14.8 97.0 -6.2
Saturday Current Month 92.7 3.9 93.7 0.2 98.9 3.8 215.27 4.1 216.87 5.7 99.3 -1.5 199.54 8.2 203.21 5.9 98.2 2.2Year To Date 83.8 -8.3 90.8 3.4 92.2 -11.3 230.47 10.0 227.03 7.7 101.5 2.1 193.10 0.9 206.23 11.4 93.6 -9.4Running 3 Month 84.6 -7.9 94.1 1.4 90.0 -9.2 241.10 9.6 234.57 7.5 102.8 2.0 204.07 0.9 220.67 9.0 92.5 -7.4Running 12 Month 87.8 -5.5 91.6 2.2 95.9 -7.5 248.73 14.2 245.52 12.6 101.3 1.4 218.45 7.9 224.80 15.1 97.2 -6.3
Weekday/WeekendWeekday Current Month 89.1 1.1 89.8 -0.3 99.3 1.4 242.27 11.4 235.37 9.5 102.9 1.7 215.98 12.5 211.27 9.1 102.2 3.1(Sun-Thu) Year To Date 80.6 -8.2 85.6 3.2 94.1 -11.1 255.85 15.7 247.05 11.8 103.6 3.5 206.25 6.1 211.57 15.4 97.5 -8.0
Running 3 Month 81.5 -10.3 91.1 0.8 89.5 -11.0 276.95 17.1 263.32 13.1 105.2 3.5 225.78 5.1 239.85 14.0 94.1 -7.8Running 12 Month 84.5 -5.6 86.8 2.3 97.3 -7.7 264.79 15.6 257.99 14.5 102.6 1.0 223.66 9.2 224.04 17.1 99.8 -6.8
Weekend Current Month 91.3 6.4 92.1 3.0 99.1 3.3 217.29 5.9 216.81 6.5 100.2 -0.6 198.47 12.7 199.79 9.7 99.3 2.7(Fri-Sat) Year To Date 81.5 -9.1 88.9 3.3 91.8 -12.0 230.27 10.5 226.28 8.0 101.8 2.3 187.75 0.5 201.07 11.5 93.4 -9.9
Running 3 Month 83.1 -8.4 92.7 1.7 89.7 -10.0 241.77 10.0 234.61 8.0 103.1 1.9 200.88 0.8 217.38 9.8 92.4 -8.2Running 12 Month 86.1 -5.5 89.9 2.6 95.8 -7.9 248.13 14.1 244.75 12.1 101.4 1.8 213.68 7.8 220.10 15.0 97.1 -6.2
Total Current Month 89.8 2.7 90.5 0.7 99.3 2.0 234.89 10.0 229.88 8.8 102.2 1.1 210.89 12.9 207.93 9.5 101.4 3.1Year To Date 80.9 -8.5 86.5 3.2 93.4 -11.3 248.55 14.3 241.02 10.8 103.1 3.2 201.01 4.6 208.60 14.3 96.4 -8.5
Weekday/Weekend
Running 3 Month 82.0 -9.8 91.5 1.1 89.6 -10.7 266.87 15.2 255.11 11.7 104.6 3.1 218.75 3.9 233.50 12.9 93.7 -7.9Running 12 Month 84.9 -5.6 87.7 2.4 96.8 -7.7 259.98 15.2 254.12 13.8 102.3 1.2 220.81 8.8 222.92 16.5 99.1 -6.6
Day of Week and Weekday/Weekend Report – Day of Week Data
• Occupancy, ADR and RevPAR shown for each day of the week for the current month, year-to-date, running 3 month and 12 month periods. , y , g p
Day of Week and Weekday/Weekend Report – WD/WE Data
• Occupancy, ADR and RevPAR shown for weekday/weekend for theOccupancy, ADR and RevPAR shown for weekday/weekend for the current month, year-to-date, running 3 month and 12 month periods.
7 – Segmentation Pages g g
• Summary page provides at-a-glance overview• Analysis pages provide historic view, separate tab
for Occupancy, ADR, and RevPARS t I d d R ki h• Separate Index and Ranking pages shows property performance relative to comp set
• Day of Week pages show Segmentation numbersDay of Week pages show Segmentation numbers for each day for Current Month and YTD
• Additional Revenue pages show ADR and p gRevPAR for F&B, Other, and Total Revenue
• Response page display comp set participation
Segmentation SummaryTab 6 - Segmentation Summary - My Property vs. Competitive Set
STR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
% Chg % Chg % Chg % Chg
Occupancy (%) My Property 64 2 51 5 My Property 21 3 48 6 My Property 4 2 18 9 My Property 89 8 2 7
Transient Group Contract Total
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject PropertySTR # 98765 ChainID: 999999 MgtCo: None Owner: None
July 2006
Occupancy (%) My Property 64.2 51.5 My Property 21.3 -48.6 My Property 4.2 18.9 My Property 89.8 2.7Comp set 60.6 10.4 Comp set 28.2 -13.8 Comp set 1.7 -26.0 Comp set 90.5 0.7Index 106.0 37.2 Index 75.6 -40.3 Index 254.1 60.6 Index 99.3 2.0
ADR ($) My Property 235.63 0.7 My Property 232.92 17.2 My Property 233.65 62.8 My Property 234.89 10.0Comp set 243.95 7.1 Comp set 203.06 7.4 Comp set 173.25 30.2 Comp set 229.88 8.8Index 96.6 -6.0 Index 114.7 9.1 Index 134.9 25.0 Index 102.2 1.1
RevPAR ($) My Property 151.28 52.5 My Property 49.71 -39.8 My Property 9.90 93.5 My Property 210.89 12.9Comp set 147.71 18.2 Comp set 57.33 -7.5 Comp set 2.89 -3.6 Comp set 207.93 9.5Index 102.4 29.0 Index 86.7 -34.9 Index 342.7 100.8 Index 101.4 3.1
Year To Date
% Chg % Chg % Chg % Chg
Occupancy (%) My Property 53.8 20.5 My Property 23.7 -41.4 My Property 3.4 2.2 My Property 80.9 -8.5Comp set 58.8 11.1 Comp set 26.2 -4.5 Comp set 1.6 -54.9 Comp set 86.5 3.2Index 91.5 8.4 Index 90.5 -38.6 Index 210.6 126.4 Index 93.4 -11.3
Transient Group Contract Total
ADR ($) My Property 258.47 7.4 My Property 233.07 17.7 My Property 199.05 40.8 My Property 248.55 14.3Comp set 250.17 8.0 Comp set 224.98 12.0 Comp set 167.55 20.1 Comp set 241.02 10.8Index 103.3 -0.6 Index 103.6 5.0 Index 118.8 17.2 Index 103.1 3.2
RevPAR ($) My Property 139.04 29.4 My Property 55.26 -31.0 My Property 6.71 43.9 My Property 201.01 4.6Comp set 147.01 20.1 Comp set 58.90 6.9 Comp set 2.68 -45.8 Comp set 208.60 14.3Index 94.6 7.8 Index 93.8 -35.5 Index 250.2 165.5 Index 96.4 -8.5
Segmentation Summary
Transient Group Contract Total% Chg % Chg % Chg % Chg
Occupancy (%) My Property 64.2 51.5 My Property 21.3 -48.6 My Property 4.2 18.9 My Property 89.8 2.7Comp set 60.6 10.4 Comp set 28.2 -13.8 Comp set 1.7 -26.0 Comp set 90.5 0.7Index 106.0 37.2 Index 75.6 -40.3 Index 254.1 60.6 Index 99.3 2.0
ADR ($) My Property 235.63 0.7 My Property 232.92 17.2 My Property 233.65 62.8 My Property 234.89 10.0
Transient Group Contract Total
ADR ($) My Property 235.63 0.7 My Property 232.92 17.2 My Property 233.65 62.8 My Property 234.89 10.0Comp set 243.95 7.1 Comp set 203.06 7.4 Comp set 173.25 30.2 Comp set 229.88 8.8Index 96.6 -6.0 Index 114.7 9.1 Index 134.9 25.0 Index 102.2 1.1
RevPAR ($) My Property 151.28 52.5 My Property 49.71 -39.8 My Property 9.90 93.5 My Property 210.89 12.9Comp set 147.71 18.2 Comp set 57.33 -7.5 Comp set 2.89 -3.6 Comp set 207.93 9.5Index 102.4 29.0 Index 86.7 -34.9 Index 342.7 100.8 Index 101.4 3.1
Provides “At a Glance” numbers for the current month and YTD
Transient: Includes rooms occupied by guests with reservations at rackTransient: Includes rooms occupied by guests with reservations at rack, corporate, corporate negotiated, package, government or foreign travelers rates. Also includes occupied rooms booked via third-party websites.
Group: Includes rooms occupied which were sold simultaneously in blocks of tten or more.
Contract: Includes rooms sold at rates stipulated by contracts including airline crews and permanent guests.
Segmentation RevPAR AnalysisTab 9 - Segmentation RevPAR Analysis
For the Month of: July 2006 Date Created: August 24 2006 Monthly Competitive Set Data Excludes Subject Property
STR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
My Prop Comp SetMarket Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale
2005 Feb 94.84 104.24 125.59 65.25 41.64 31.44 4.29 5.33 5.79 164.38 151.21 162.82 14.9 13.3 23.5 16.1 16.3 -6.5 788.3 20.7 61.8 18.1 14.3 17.2
Mar 99.59 120.03 132.91 93.97 52.46 47.18 4.12 5.57 6.29 197.68 178.06 186.38 -3.2 28.0 15.3 34.6 -12.4 -2.5 730.0 20.3 70.1 14.1 12.5 11.4
Apr 123.91 127.65 142.07 82.74 62.90 55.37 4.29 5.79 5.34 210.94 196.34 202.78 15.4 21.4 19.9 17.4 11.5 13.9 111.8 27.9 18.6 17.3 18.2 18.1
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
Percent Change (%)RevPAR ($)Transient Group Contract TotalTransient TotalContractGroup
Current Month
May 119.72 143.84 152.09 96.10 62.87 56.09 5.25 4.82 5.82 221.07 211.53 214.01 -0.5 27.0 22.7 37.9 -0.7 0.3 30.0 1.5 4.1 13.9 16.6 15.4
Jun 131.78 146.06 156.38 87.05 68.42 59.23 5.17 5.03 6.10 224.01 219.51 221.70 27.2 23.0 19.7 38.1 9.2 15.3 12.8 -11.7 -0.9 30.8 17.3 17.8
Jul 99.17 124.93 135.52 82.54 61.97 47.24 5.12 3.00 5.95 186.83 189.89 188.72 31.5 28.4 24.5 -9.1 4.6 -1.6 1.2 -50.8 5.4 9.1 16.8 16.1
Aug 104.50 137.89 139.17 68.43 41.56 38.92 5.16 3.25 5.96 178.09 182.70 184.06 19.5 37.8 30.6 -4.9 -23.1 -20.1 -15.7 -44.8 5.8 7.6 14.1 14.4
Sep 125.52 165.01 175.79 117.63 79.02 76.36 4.44 3.13 4.39 247.59 247.16 256.54 28.1 43.2 39.3 13.5 5.5 14.9 16.8 -45.0 -37.6 20.5 26.2 28.5
Oct 173.33 173.17 187.28 78.25 66.90 62.98 4.69 3.48 4.34 256.27 243.55 254.60 32.5 25.2 29.0 -12.9 -3.3 0.5 20.2 -31.9 -45.9 14.1 14.6 17.9
Nov 173.59 173.39 194.51 106.19 92.05 74.95 6.23 3.57 4.65 286.01 269.01 274.11 31.8 27.1 31.2 2.2 16.8 17.0 46.3 -30.8 -41.0 19.2 22.1 24.5
Dec 185.60 213.19 215.42 83.71 55.97 51.13 5.20 3.25 4.65 274.51 272.41 271.19 14.1 18.3 26.0 -4.7 31.6 13.8 28.8 -35.5 -38.9 7.9 19.6 21.4
2006 Jan 97.65 114.49 124.06 61.59 49.01 42.13 5.29 2.62 4.11 164.53 166.12 170.31 17.7 27.9 20.4 18.9 41.3 29.6 20.4 -49.5 -25.0 18.2 28.4 20.8
Feb 108.68 125.57 134.86 54.87 37.68 34.77 4.42 2.42 4.37 167.96 165.68 174.00 14.6 20.5 7.4 -15.9 -9.5 10.6 3.1 -54.5 -24.5 2.2 9.6 6.9
Mar 139.33 143.63 154.70 52.66 53.73 44.58 4.44 2.44 4.54 196.43 199.80 203.81 39.9 19.7 16.4 -44.0 2.4 -5.5 7.7 -56.2 -27.9 -0.6 12.2 9.4
Apr 158.82 149.79 162.27 54.66 72.69 59.50 6.42 2.81 4.71 219.91 225.29 226.47 28.2 17.3 14.2 -33.9 15.6 7.5 49.6 -51.4 -11.9 4.2 14.7 11.7
May 152.80 168.75 175.12 50.91 70.84 58.51 6.76 2.74 4.80 210.46 242.33 238.43 27.6 17.3 15.1 -47.0 12.7 4.3 28.9 -43.1 -17.5 -4.8 14.6 11.4
Jun 163.22 178.17 185.19 62.57 69.79 59.83 9.63 2.84 5.36 235.42 250.80 250.38 23.9 22.0 18.4 -28.1 2.0 1.0 86.1 -43.5 -12.1 5.1 14.3 12.9
Jul 151.28 147.71 153.85 49.71 57.33 45.64 9.90 2.89 5.48 210.89 207.93 204.96 52.5 18.2 13.5 -39.8 -7.5 -3.4 93.5 -3.6 -8.1 12.9 9.5 8.6
2004 94.11 99.78 112.29 68.68 54.28 46.01 2.46 4.96 4.70 165.25 159.02 163.00 12.9 19.1 20.7 7.6 30.3 16.5 0.0 14.1 132.7 12.3 22.5 21.2
2005 107.41 122.44 135.27 80.08 55.08 47.08 4.67 4.95 5.83 192.16 182.47 188.18 14.1 22.7 20.5 16.6 1.5 2.3 89.3 -0.2 23.9 16.3 14.7 15.4
2006 139.04 147.01 155.37 55.26 58.90 49.25 6.71 2.68 4.76 201.01 208.60 209.38 29.4 20.1 14.9 -31.0 6.9 4.6 43.9 -45.8 -18.3 4.6 14.3 11.3
2004 99 75 109 68 121 05 74 64 61 73 51 77 4 56 5 51 5 79 178 95 176 92 178 61 8 7 16 8 21 2 13 2 34 9 18 1 0 0 0 0 103 2 13 5 21 9 21 9
Running 3 Month
Year To Date
2004 99.75 109.68 121.05 74.64 61.73 51.77 4.56 5.51 5.79 178.95 176.92 178.61 8.7 16.8 21.2 13.2 34.9 18.1 0.0 0.0 103.2 13.5 21.9 21.9
2005 116.73 138.19 147.90 88.58 64.37 54.13 5.18 4.27 5.95 210.49 206.84 207.98 17.0 26.0 22.2 18.7 4.3 4.6 13.6 -22.4 2.8 17.6 16.9 16.4
2006 155.68 164.73 171.12 54.31 65.95 54.55 8.75 2.82 5.21 218.75 233.50 230.89 33.4 19.2 15.7 -38.7 2.4 0.8 69.0 -33.9 -12.5 3.9 12.9 11.0
2004 104.04 107.50 117.52 67.32 50.14 45.29 1.48 4.97 4.34 172.84 162.61 167.15 7.7 14.8 14.3 5.5 7.1 5.9 -24.8 25.1 88.7 6.5 12.6 13.1
2005 113.61 127.47 137.14 84.79 58.72 51.28 4.57 5.13 6.41 202.97 191.31 194.83 9.2 18.6 16.7 25.9 17.1 13.2 207.7 3.1 47.8 17.4 17.7 16.6
2006 144.70 157.73 167.31 70.06 62.24 54.31 6.05 2.96 4.78 220.81 222.92 226.40 27.4 23.7 22.0 -17.4 6.0 5.9 32.6 -42.3 -25.5 8.8 16.5 16.2
Running 12 Month
Segmentation Index AnalysisTab 10 - Segmentation Index AnalysisSTR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
For the Month of: July 2006 Date Created: August 24 2006 Monthly Competitive Set Data Excludes Subject Property
Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR
2005 Feb 93.3 97.5 91.0 164.5 95.2 156.7 74.2 108.2 80.3 112.6 96.6 108.7 3.4 -1.9 1.4 9.3 -8.6 -0.1 559.2 11.7 636.0 10.0 -6.1 3.3
Mar 78.5 105.7 83.0 184.1 97.3 179.1 73.4 100.7 74.0 111.3 99.7 111.0 -27.0 3.5 -24.4 59.1 -3.3 53.7 536.7 8.3 589.8 4.7 -3.1 1.5
Apr 92.6 104.9 97.1 132.0 99.7 131.6 72.8 101.9 74.1 105.1 102.2 107.4 -5.3 0.4 -4.9 0.1 5.1 5.2 62.7 1.8 65.5 -1.9 1.1 -0.8
Contract TotalPercent Change (%)Indexes
Current Month
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
Transient TotalContractGroup Transient Group
May 76.3 109.0 83.2 155.6 98.2 152.9 108.2 100.6 108.8 103.6 100.8 104.5 -24.7 4.1 -21.7 43.1 -3.0 38.9 27.8 0.2 28.1 0.3 -2.6 -2.4
Jun 84.7 106.5 90.2 124.2 102.4 127.2 119.7 85.9 102.9 99.9 102.2 102.0 -3.0 6.7 3.4 18.4 6.8 26.5 49.8 -14.8 27.7 7.1 4.1 11.5
Jul 77.3 102.7 79.4 126.7 105.1 133.2 158.2 107.9 170.7 97.3 101.1 98.4 6.8 -4.1 2.4 -12.6 -0.5 -13.1 94.4 5.8 105.7 -2.9 -3.7 -6.6
Aug 71.5 106.0 75.8 164.7 100.0 164.7 164.6 96.3 158.5 98.1 99.4 97.5 -17.0 4.5 -13.3 23.2 0.4 23.7 58.5 -3.6 52.8 -5.1 -0.7 -5.8
Sep 72.7 104.7 76.1 152.2 97.8 148.9 142.5 99.5 141.8 102.8 97.4 100.2 -11.6 1.1 -10.6 16.0 -7.3 7.5 111.3 0.4 112.3 1.9 -6.3 -4.5
Oct 94.1 106.4 100.1 114.8 101.9 117.0 134.6 100.3 135.0 101.1 104.1 105.2 3.1 2.7 5.8 -9.0 -1.1 -10.0 80.5 -2.2 76.4 -1.2 0.8 -0.4
Nov 94.9 105.5 100.1 111.4 103.6 115.4 158.5 110.0 174.3 102.6 103.7 106.3 3.8 -0.1 3.7 -14.6 2.4 -12.5 101.8 4.7 111.3 -2.5 0.2 -2.3
Dec 84.8 102.7 87.1 164.9 90.7 149.5 164.7 97.2 160.1 102.3 98.5 100.8 -7.4 4.2 -3.5 -16.0 -13.8 -27.6 113.7 -6.6 99.5 -7.3 -2.7 -9.8
2006 Jan 77.5 110.0 85.3 126.3 99.5 125.7 212.8 95.1 202.3 95.5 103.7 99.0 -15.7 9.1 -8.0 -22.7 8.8 -15.9 159.3 -7.9 138.7 -14.2 7.2 -7.9
Feb 83.6 103.6 86.5 152.0 95.8 145.6 194.6 93.6 182.1 101.4 100.0 101.4 -10.4 6.2 -4.9 -7.6 0.6 -7.1 162.2 -13.5 126.7 -10.0 3.6 -6.7
Mar 99.0 98.0 97.0 94.1 104.1 98.0 200.4 90.7 181.8 99.4 98.9 98.3 26.1 -7.3 16.9 -48.9 7.1 -45.3 172.9 -9.9 145.8 -10.7 -0.8 -11.4
Apr 99.0 107.1 106.0 73.0 103.1 75.2 192.7 118.4 228.1 91.6 106.6 97.6 7.0 2.1 9.2 -44.7 3.4 -42.8 164.8 16.2 207.7 -12.9 4.3 -9.1
May 85.9 105.4 90.5 67.2 106.9 71.9 172.2 143.1 246.3 81.6 106.5 86.9 12.6 -3.3 8.8 -56.8 8.9 -53.0 59.2 42.2 126.3 -21.3 5.6 -16.9
Jun 87.6 104.6 91.6 79.5 112.8 89.7 244.7 138.5 339.0 87.9 106.7 93.9 3.4 -1.8 1.5 -36.0 10.1 -29.5 104.4 61.2 229.6 -12.0 4.5 -8.0
Jul 106.0 96.6 102.4 75.6 114.7 86.7 254.1 134.9 342.7 99.3 102.2 101.4 37.2 -6.0 29.0 -40.3 9.1 -34.9 60.6 25.0 100.8 2.0 1.1 3.1
2004 91.9 102.6 94.3 127.9 98.9 126.5 49.2 101.0 49.7 102.4 101.5 103.9 -8.1 3.2 -5.2 -14.8 -3.1 -17.4 0.0 0.0 0.0 -7.1 -1.3 -8.3
2005 84.4 103.9 87.7 147.4 98.6 145.4 93.0 101.3 94.2 105.4 99.9 105.3 -8.2 1.3 -7.0 15.2 -0.3 14.9 89.2 0.3 89.7 2.9 -1.5 1.3
2006 91.5 103.3 94.6 90.5 103.6 93.8 210.6 118.8 250.2 93.4 103.1 96.4 8.4 -0.6 7.8 -38.6 5.0 -35.5 126.4 17.2 165.5 -11.3 3.2 -8.5
2004 87 2 104 3 91 0 120 2 100 6 120 9 81 9 101 1 82 8 98 9 102 2 101 1 -10 2 3 6 -7 0 -13 1 -3 4 -16 1 0 0 0 0 0 0 -4 8 -2 3 -6 9
Year To Date
Running 3 Month2004 87.2 104.3 91.0 120.2 100.6 120.9 81.9 101.1 82.8 98.9 102.2 101.1 -10.2 3.6 -7.0 -13.1 -3.4 -16.1 0.0 0.0 0.0 -4.8 -2.3 -6.9
2005 79.4 106.4 84.5 135.1 101.9 137.6 125.4 96.6 121.2 100.3 101.5 101.8 -9.0 2.1 -7.1 12.4 1.2 13.8 53.2 -4.4 46.4 1.4 -0.7 0.6
2006 93.2 101.5 94.5 73.9 111.4 82.4 223.3 138.8 309.9 89.6 104.6 93.7 17.4 -4.7 11.9 -45.3 9.3 -40.2 78.1 43.7 155.8 -10.7 3.1 -7.9
2004 94.7 102.2 96.8 135.9 98.8 134.3 29.5 101.3 29.9 104.4 101.8 106.3 -9.0 3.0 -6.2 -0.7 -0.8 -1.4 5.5 -43.0 -39.9 -5.8 0.4 -5.4
2005 86.3 103.3 89.1 143.2 100.8 144.4 87.5 101.8 89.1 105.0 101.1 106.1 -8.9 1.0 -7.9 5.4 2.1 7.5 197.0 0.5 198.3 0.5 -0.7 -0.2
2006 88.1 104.1 91.7 110.7 101.7 112.6 182.4 112.3 204.7 96.8 102.3 99.1 2.1 0.8 2.9 -22.7 0.8 -22.0 108.3 10.3 129.8 -7.7 1.2 -6.6
Running 12 Month
Segmentation Ranking AnalysisTab 11 - Segmentation Ranking Analysisg g y
Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPAR Occ ADR RevPARCurrent Month
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
Transient TotalContractGroup Transient Group Contract Total
STR # 98765 ChainID: 999999 MgtCo: None Owner: NoneAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
Percent Change (%)Ranking
2005 Feb 5 of 7 3 of 7 5 of 7 1 of 7 4 of 7 2 of 7 4 of 7 1 of 7 4 of 7 2 of 7 4 of 7 2 of 7 2 of 7 6 of 7 4 of 7 5 of 7 7 of 7 5 of 7 1 of 7 1 of 7 1 of 7 3 of 7 7 of 7 3 of 7
Mar 6 of 7 2 of 7 6 of 7 1 of 7 6 of 7 1 of 7 4 of 7 2 of 7 4 of 7 1 of 7 3 of 7 2 of 7 7 of 7 2 of 7 7 of 7 1 of 7 7 of 7 2 of 7 1 of 7 1 of 7 1 of 7 3 of 7 6 of 7 5 of 7
Apr 6 of 7 2 of 7 5 of 7 2 of 7 5 of 7 2 of 7 4 of 7 2 of 7 4 of 7 3 of 7 2 of 7 2 of 7 5 of 7 2 of 7 5 of 7 4 of 7 2 of 7 4 of 7 2 of 7 2 of 7 2 of 7 6 of 7 2 of 7 4 of 7
May 7 of 7 2 of 7 7 of 7 1 of 7 5 of 7 1 of 7 3 of 7 3 of 7 4 of 7 1 of 7 2 of 7 2 of 7 7 of 7 1 of 7 7 of 7 1 of 7 4 of 7 1 of 7 1 of 7 3 of 7 1 of 7 3 of 7 7 of 7 6 of 7
Jun 6 of 7 2 of 7 5 of 7 1 of 7 2 of 7 1 of 7 3 of 7 4 of 7 3 of 7 4 of 7 2 of 7 2 of 7 3 of 7 1 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 3 of 7 1 of 7 2 of 7 1 of 7
Jul 6 of 7 2 of 7 6 of 7 2 of 7 3 of 7 1 of 7 3 of 7 1 of 7 3 of 7 4 of 7 2 of 7 2 of 7 2 of 7 5 of 7 2 of 7 5 of 7 4 of 7 6 of 7 4 of 7 3 of 7 2 of 7 7 of 7 6 of 7 7 of 7
Aug 7 of 7 2 of 7 7 of 7 1 of 7 4 of 7 1 of 7 3 of 7 3 of 7 3 of 7 5 of 7 3 of 7 3 of 7 7 of 7 2 of 7 7 of 7 2 of 7 4 of 7 3 of 7 4 of 7 3 of 7 4 of 7 6 of 7 5 of 7 7 of 7
Sep 7 of 7 3 of 7 7 of 7 1 of 7 6 of 7 1 of 7 3 of 7 3 of 7 3 of 7 2 of 7 4 of 7 4 of 7 7 of 7 4 of 7 5 of 7 3 of 7 7 of 7 4 of 7 2 of 7 3 of 7 2 of 7 3 of 7 6 of 7 7 of 7
Oct 6 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 3 of 7 3 of 7 2 of 7 2 of 7 2 of 7 3 of 7 4 of 7 2 of 7 6 of 7 6 of 7 6 of 7 3 of 7 2 of 7 3 of 7 6 of 7 3 of 7 5 of 7
Nov 5 of 7 2 of 7 5 of 7 3 of 7 4 of 7 3 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 3 of 7 4 of 7 2 of 7 5 of 7 5 of 7 5 of 7 1 of 7 2 of 7 2 of 7 6 of 7 3 of 7 5 of 7
Dec 6 of 7 2 of 7 5 of 7 1 of 7 7 of 7 1 of 7 3 of 7 3 of 7 3 of 7 3 of 7 2 of 7 3 of 7 6 of 7 2 of 7 3 of 7 5 of 7 7 of 7 6 of 7 1 of 7 3 of 7 2 of 7 7 of 7 6 of 7 7 of 7
Ranking: STR utilizes ranking to measure a property's performance in three key areas: Occupancy, ADR and RevPAR. Property performance is ranked versus hotels in the competitive set Example: "3 of 6" ADR ranking means theversus hotels in the competitive set. Example: 3 of 6 ADR ranking means the subject hotel's absolute ADR is the third highest of the six competitors.
Segmentation Day of Week – Current MonthTab 12 - Segmentation Day Of Week - Current MonthAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 ChainID: 999999 MgtCo: None Owner: None
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
My Prop Comp SetMarket Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale
57.4 50.9 53.2 19.7 31.2 21.2 4.6 1.7 3.2 81.7 83.5 77.6 72.3 4.2 5.0 -59.6 -10.7 -14.1 8.9 -23.1 -25.8 -5.4 -2.9 -2.5
63.3 60.9 62.0 22.8 26.7 20.9 4.3 1.5 3.0 90.3 89.1 86.0 73.7 17.2 11.2 -52.8 -28.9 -21.7 23.0 -29.5 -28.9 2.4 -2.5 -0.8
59.3 65.0 64.0 26.6 24.8 21.4 4.6 1.6 3.2 90.5 91.6 88.6 38.1 15.2 6.7 -39.9 -28.9 -16.7 38.3 -25.5 -25.3 0.0 -1.9 -1.5
SundayMondayTuesday
Occupancy (%)
Percent Change (%)Current MonthTransient Group Contract TotalTransient TotalContractGroup
64.4 67.8 67.1 23.8 23.8 20.5 4.3 1.6 3.2 92.5 93.6 90.8 28.4 11.7 4.4 -31.5 -17.6 -6.8 21.7 -26.2 -27.8 4.6 1.8 -0.1
69.3 64.6 63.5 19.5 26.5 23.2 3.4 1.4 3.1 92.2 92.7 89.8 28.2 11.4 4.0 -36.5 -6.3 7.1 6.4 -35.7 -28.8 4.8 4.7 3.0
62.5 61.3 61.6 22.4 26.8 21.4 4.3 1.6 3.1 89.1 89.8 86.1 45.7 11.7 6.2 -46.4 -18.8 -11.5 18.6 -27.9 -27.3 1.1 -0.3 -0.4
67.1 57.0 60.6 18.6 31.6 23.8 4.0 1.9 3.1 89.7 90.2 87.6 50.9 6.1 6.2 -46.4 7.9 7.6 15.9 -19.7 -27.8 8.6 5.7 4.7
69.3 60.1 63.7 19.0 31.9 23.4 4.4 1.9 3.1 92.7 93.7 90.2 81.9 7.7 6.4 -59.9 -9.7 -13.8 21.1 -22.3 -28.3 3.9 0.2 -1.2
68.3 58.7 62.3 18.8 31.8 23.6 4.2 1.9 3.1 91.3 92.1 89.1 65.5 7.2 6.6 -54.2 -1.7 -4.3 19.2 -21.0 -28.0 6.4 3.0 1.8
64.2 60.6 61.8 21.3 28.2 22.0 4.2 1.7 3.1 89.8 90.5 87.0 51.5 10.4 6.3 -48.6 -13.8 -9.4 18.9 -26.0 -27.5 2.7 0.7 0.2Total
y
Saturday Weekend
Wednesday
Friday
Thursday Weekday
223.91 221.13 228.79 231.70 199.21 205.06 236.39 174.37 174.36 226.49 212.02 220.06 -1.2 4.8 5.0 17.7 3.9 5.1 68.9 31.7 27.0 10.2 5.4 6.6
246.96 246.72 258.29 234.92 205.19 214.54 232.28 174.56 173.77 243.23 233.01 244.66 -4.0 4.4 5.8 15.3 9.1 8.7 59.6 33.3 27.5 8.8 8.8 9.0
257.60 264.35 272.99 237.77 213.38 220.84 235.02 172.07 186.21 250.63 248.81 257.26 -1.4 6.0 7.7 16.4 14.8 10.9 60.2 31.9 35.1 9.4 11.6 10.6
261.75 267.25 275.19 234.55 210.03 216.20 232.39 174.60 171.59 253.38 250.91 258.21 6.8 10.5 9.9 14.2 6.8 7.1 59.2 34.6 25.1 12.3 11.6 10.8
243.02 247.63 255.44 226.38 209.71 209.33 235.52 175.28 170.21 239.22 235.50 240.62 11.8 8.5 7.4 16.5 9.6 6.4 76.4 28.4 25.6 16.0 10.0 8.1
245.97 249.59 258.09 233.47 206.58 212.82 234.32 174.17 175.18 242.27 235.37 243.81 2.4 7.1 7.3 16.2 8.4 7.6 64.8 31.9 28.0 11.4 9.5 9.1
SundayMondayTuesday
ADR ($)
WednesdayThursday Weekday
215.54 230.35 229.77 233.07 194.47 194.76 231.85 172.23 171.44 219.90 216.72 218.17 0.0 7.2 6.1 20.7 6.4 5.0 57.4 28.3 24.1 8.1 7.5 6.9
210.18 228.94 224.97 229.97 196.84 194.12 232.09 170.69 172.62 215.27 216.87 215.15 -7.3 4.7 3.0 17.7 4.2 3.5 59.6 25.8 24.6 4.1 5.7 4.8
212.52 229.55 227.05 231.33 195.79 194.40 231.99 171.37 172.10 217.29 216.81 216.47 -3.7 5.9 4.4 18.9 5.2 4.2 58.5 27.0 24.4 5.9 6.5 5.7
235.63 243.95 249.00 232.92 203.06 207.09 233.65 173.25 174.28 234.89 229.88 235.68 0.7 7.1 6.8 17.2 7.4 6.7 62.8 30.2 26.9 10.0 8.8 8.4
128.44 112.65 121.65 45.68 62.08 43.43 10.89 3.02 5.63 185.01 177.01 170.72 70.2 9.2 10.3 -52.5 -7.2 -9.8 84.0 1.3 -5.8 4.2 2.4 4.0
156.24 150.20 160.21 53.51 54.70 44.83 9.88 2.60 5.29 219.63 207.66 210.33 66.8 22.4 17.7 -45.6 -22.4 -14.9 96.4 -6.0 -9.3 11.4 6.0 8.1
Total
RevPAR ($)
FridaySaturday Weekend
SundayMonday
152.88 171.74 174.66 63.31 52.84 47.23 10.75 2.78 5.96 226.94 227.92 227.83 36.2 22.2 14.9 -30.0 -18.5 -7.6 121.5 -1.7 0.9 9.3 9.4 8.9
168.54 181.23 184.66 55.82 49.99 44.40 10.10 2.85 5.44 234.46 234.87 234.48 37.1 23.4 14.7 -21.8 -12.1 -0.3 93.7 -0.6 -9.6 17.5 13.6 10.7
168.39 160.02 162.27 44.21 55.57 48.58 8.06 2.44 5.22 220.66 218.34 216.07 43.3 20.9 11.7 -26.0 2.7 14.0 87.6 -17.4 -10.5 21.6 15.2 11.4
153.76 153.01 158.89 52.24 55.34 45.55 9.98 2.74 5.50 215.98 211.27 209.94 49.3 19.6 13.9 -37.7 -11.9 -4.8 95.5 -4.9 -7.0 12.5 9.1 8.6
144.67 131.30 139.29 43.28 61.41 46.41 9.20 3.26 5.37 197.14 195.51 191.08 50.9 13.7 12.6 -35.4 14.8 13.0 82.3 3.1 -10.3 17.4 13.6 11.9
145.67 137.52 143.28 43.74 62.85 45.43 10.13 3.24 5.44 199.54 203.21 194.16 68.6 12.8 9.6 -52.9 -5.9 -10.8 93.3 -2.3 -10.7 8.2 5.9 3.5
145.22 134.75 141.51 43.53 62.21 45.87 9.72 3.24 5.41 198.47 199.79 192.79 59.3 13.5 11.3 -45.5 3.4 -0.3 88.9 0.3 -10.4 12.7 9.7 7.6
151 28 147 71 153 85 49 71 57 33 45 64 9 90 2 89 5 48 210 89 207 93 204 96 52 5 18 2 13 5 -39 8 -7 5 -3 4 93 5 -3 6 -8 1 12 9 9 5 8 6
WednesdayThursday
Total
Weekday
FridaySaturday Weekend
Tuesday
151.28 147.71 153.85 49.71 57.33 45.64 9.90 2.89 5.48 210.89 207.93 204.96 52.5 18.2 13.5 -39.8 -7.5 -3.4 93.5 -3.6 -8.1 12.9 9.5 8.6Total
Segmentation Day of Week – Year to DateTab 13 - Segmentation Day Of Week - Year to DateAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 ChainID: 999999 MgtCo: None Owner: None
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
My Prop Comp SetMarket Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale
45.5 48.9 48.8 21.0 23.5 18.1 3.6 1.6 2.9 70.1 74.0 69.7 24.2 11.4 4.0 -44.0 -5.0 -5.9 4.7 -53.1 -32.6 -9.6 2.6 -1.0
53.5 57.7 59.3 24.4 25.4 20.9 3.4 1.6 2.8 81.3 84.7 83.0 18.5 10.8 5.7 -38.2 -5.9 -5.8 -0.8 -52.7 -32.9 -7.7 2.7 0.6
55.8 62.8 64.6 24.8 25.8 21.9 3.4 1.6 2.8 84.0 90.2 89.3 14.1 10.0 4.7 -37.6 -6.0 -5.5 4.6 -53.5 -33.4 -8.6 2.5 0.2
Percent Change (%)Year To DateTransient Group Contract TotalTransient TotalContractGroup
Occupancy (%)SundayMondayTuesday
57.3 64.1 65.7 24.4 25.5 22.1 3.4 1.6 2.8 85.1 91.2 90.7 16.3 10.3 4.7 -38.6 -3.1 -2.5 3.4 -55.0 -35.0 -7.8 3.7 0.9
56.4 59.5 60.9 23.5 27.4 23.0 3.0 1.6 2.8 82.8 88.5 86.7 22.2 12.7 5.9 -42.0 -3.6 -2.6 -3.0 -56.0 -35.6 -7.7 4.4 1.5
53.7 58.5 59.8 23.6 25.5 21.2 3.4 1.6 2.8 80.6 85.6 83.8 18.8 11.0 5.0 -40.1 -4.7 -4.4 1.9 -54.1 -33.9 -8.2 3.2 0.5
52.0 57.4 57.0 24.2 27.9 23.1 3.1 1.6 3.0 79.3 86.9 83.0 24.9 12.1 3.9 -44.1 -4.6 -5.9 -0.1 -56.4 -31.2 -9.9 3.3 -0.8
56.3 61.3 61.7 23.8 27.9 22.8 3.6 1.6 2.8 83.8 90.8 87.3 25.3 11.1 4.2 -44.5 -3.4 -6.2 5.9 -56.9 -36.2 -8.3 3.4 -0.7
54.1 59.4 59.4 24.0 27.9 22.9 3.4 1.6 2.9 81.5 88.9 85.2 25.0 11.5 4.0 -44.3 -4.0 -6.0 3.0 -56.6 -33.8 -9.1 3.3 -0.8
53.8 58.8 59.7 23.7 26.2 21.7 3.4 1.6 2.8 80.9 86.5 84.2 20.5 11.1 4.7 -41.4 -4.5 -5.0 2.2 -54.9 -33.9 -8.5 3.2 0.1
Weekend
Wednesday
Friday
Thursday Weekday
Saturday
y
Total
245.83 228.83 239.16 231.69 218.51 222.48 197.33 168.06 167.21 239.08 224.23 231.84 3.5 6.4 7.3 19.5 10.5 9.4 39.7 20.6 24.1 12.7 9.1 9.3
270.29 256.03 269.92 241.89 230.36 236.03 197.73 167.87 168.19 258.73 246.66 257.90 13.2 9.2 11.0 21.2 12.9 11.3 30.8 20.2 24.7 18.8 11.8 12.4
276.00 268.79 283.70 249.74 235.17 241.56 200.94 168.02 168.86 265.19 257.36 269.77 8.7 10.7 12.9 20.8 14.0 12.1 42.2 20.0 25.1 15.5 13.2 14.1
277.01 269.65 284.17 240.66 233.87 239.45 201.30 167.51 166.31 263.60 257.86 269.62 11.8 10.6 13.1 15.2 12.8 11.1 42.1 20.7 24.6 16.0 12.8 14.0
262.52 256.64 267.52 226.96 225.90 228.61 198.56 167.75 166.95 250.14 245.53 253.97 9.3 8.8 10.0 14.3 12.2 9.8 44.1 20.7 24.2 14.8 11.5 11.4
267.04 257.16 270.34 238.48 228.84 233.91 199.14 167.85 167.51 255.85 247.05 257.67 9.4 9.3 11.1 18.3 12.5 10.8 39.5 20.5 24.6 15.7 11.8 12.5 Weekday
ADR ($)
WednesdayThursday
SundayMondayTuesday
237.08 231.68 235.76 219.28 216.07 213.39 196.82 166.14 164.79 230.06 225.48 226.99 4.2 4.9 5.6 13.8 10.9 8.3 43.2 18.3 20.9 11.0 8.2 7.5
236.88 233.63 234.82 219.92 216.00 210.15 200.55 167.44 168.02 230.47 227.03 226.20 0.5 4.4 5.3 17.1 10.8 7.8 44.9 20.0 21.5 10.0 7.7 7.2
236.97 232.69 235.27 219.60 216.04 211.78 198.82 166.80 166.36 230.27 226.28 226.58 2.2 4.6 5.4 15.4 10.8 8.0 44.1 19.2 21.2 10.5 8.0 7.4
258.47 250.17 260.47 233.07 224.98 227.29 199.05 167.55 167.18 248.55 241.02 248.77 7.4 8.0 9.7 17.7 12.0 10.1 40.8 20.1 23.6 14.3 10.8 11.1
111.90 112.01 116.61 48.56 51.27 40.20 7.19 2.76 4.82 167.66 165.92 161.58 28.5 18.5 11.6 -33.1 5.0 2.9 46.3 -43.5 -16.4 1.9 12.0 8.2
144.65 147.63 159.97 59.06 58.61 49.32 6.72 2.66 4.77 210.42 208.93 214.08 34.1 21.0 17.2 -25.1 6.1 4.8 29.7 -43.1 -16.3 9.7 14.8 13.1
SundayMonday
FridaySaturday Weekend
Total
RevPAR ($)
154.08 168.76 183.16 61.85 60.68 52.87 6.92 2.68 4.73 222.84 232.19 240.83 24.0 21.8 18.3 -24.6 7.2 5.9 48.8 -44.2 -16.7 5.7 16.1 14.4
158.82 172.85 186.73 58.66 59.55 52.96 6.77 2.64 4.66 224.25 235.15 244.43 30.1 22.0 18.4 -29.3 9.3 8.4 47.0 -45.7 -19.0 7.0 17.0 15.0
148.00 152.72 162.87 53.33 61.92 52.65 5.88 2.60 4.65 207.20 217.27 220.18 33.6 22.6 16.5 -33.7 8.1 7.0 39.8 -46.8 -20.0 6.0 16.4 13.0
143.29 150.52 161.54 56.26 58.36 49.53 6.70 2.67 4.73 206.25 211.57 215.83 30.0 21.3 16.7 -29.1 7.2 5.9 42.2 -44.7 -17.7 6.1 15.4 13.0
123.22 132.99 134.47 52.99 60.30 49.21 6.19 2.68 4.92 182.41 195.91 188.50 30.1 17.6 9.7 -36.4 5.8 1.9 43.0 -48.4 -16.8 0.1 11.8 6.7
133.35 143.26 144.96 52.44 60.27 47.88 7.31 2.75 4.77 193.10 206.23 197.58 25.9 16.0 9.7 -35.0 7.0 1.1 53.4 -48.3 -22.4 0.9 11.4 6.5
128.29 138.13 139.72 52.71 60.29 48.54 6.75 2.72 4.84 187.75 201.07 193.04 27.8 16.7 9.7 -35.7 6.4 1.5 48.4 -48.3 -19.7 0.5 11.5 6.5
139 04 147 01 155 37 55 26 58 90 49 25 6 71 2 68 4 76 201 01 208 60 209 38 29 4 20 1 14 9 -31 0 6 9 4 6 43 9 -45 8 -18 3 4 6 14 3 11 3
Tuesday
Total
Weekday
FridaySaturday Weekend
WednesdayThursday
139.04 147.01 155.37 55.26 58.90 49.25 6.71 2.68 4.76 201.01 208.60 209.38 29.4 20.1 14.9 -31.0 6.9 4.6 43.9 -45.8 -18.3 4.6 14.3 11.3Total
Additional Revenue RevPAR AnalysisTab 15 - Additional Revenue RevPAR AnalysisAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
STR # 98765 ChainID: 999999 MgtCo: None Owner: None
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
My Prop Comp SetMarket Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale Room F&B Other Total
2005 Feb 164.38 151.21 162.82 62.04 56.68 52.66 33.57 8.97 11.39 260.00 216.86 226.88 18.1 14.3 17.2 51.1 -1.5 10.5 30.6 4.7 7.1 26.2 9.3 15.1 2 of 7 3 of 7 1 of 7 2 of 7
Mar 197.68 178.06 186.38 50.85 69.59 60.65 36.34 7.48 15.78 284.87 255.13 262.81 14.1 12.5 11.4 -12.4 -2.8 0.0 21.6 -23.8 19.5 9.1 6.4 9.0 2 of 7 3 of 7 1 of 7 3 of 7
Percent Change (%)
TotalF&B Other
Current Month
Room
Revenue Per Rooms Available ($)
Room F&B Other Total
Ranking
My Prop vs. Comp Set
Apr 210.94 196.34 202.78 69.77 80.85 74.10 32.91 8.63 12.88 313.63 285.83 289.75 17.3 18.2 18.1 32.6 14.4 21.1 54.2 -2.3 33.5 23.5 16.4 19.5 2 of 7 3 of 7 1 of 7 3 of 7
May 221.07 211.53 214.01 69.37 91.96 77.76 33.38 9.84 11.97 323.81 313.33 303.73 13.9 16.6 15.4 2.2 24.7 17.5 -0.3 9.4 3.4 9.6 18.6 15.4 2 of 7 4 of 7 1 of 7 3 of 7
Jun 224.01 219.51 221.70 59.42 90.04 79.88 54.00 11.39 17.07 337.44 320.95 318.66 30.8 17.3 17.8 43.9 23.4 24.8 17.8 31.4 22.3 30.6 19.4 19.7 2 of 7 4 of 7 1 of 7 3 of 7
Jul 186.83 189.89 188.72 39.75 51.68 49.87 22.00 8.54 10.85 248.57 250.12 249.44 9.1 16.8 16.1 -7.6 18.6 26.1 33.9 6.2 42.5 7.7 16.7 18.9 2 of 7 3 of 7 1 of 7 3 of 7
Aug 178.09 182.70 184.06 43.90 44.20 46.51 27.47 9.33 12.41 249.45 236.23 242.98 7.6 14.1 14.4 53.0 6.6 25.7 34.9 2.8 44.3 16.2 12.2 17.6 3 of 7 2 of 6 1 of 6 2 of 6
Sep 247.59 247.16 256.54 62.47 81.33 83.05 32.44 11.32 15.06 342.50 339.81 354.65 20.5 26.2 28.5 15.5 29.1 47.0 17.6 -7.7 33.5 19.3 25.4 32.6 4 of 7 3 of 6 1 of 6 2 of 6
Oct 256.27 243.55 254.60 62.54 88.52 86.83 34.43 7.92 14.81 353.23 339.99 356.24 14.1 14.6 17.9 -6.7 5.8 20.6 23.5 -17.8 28.8 10.6 11.1 19.0 2 of 7 3 of 6 1 of 6 2 of 6
Nov 286.01 269.01 274.11 78.58 105.26 98.70 38.99 10.21 16.42 403.58 384.48 389.23 19.2 22.1 24.5 -10.2 14.7 30.5 -1.0 6.5 26.0 10.0 19.5 26.0 2 of 7 3 of 6 1 of 6 2 of 6o 86 0 69 0 8 58 05 6 98 0 38 99 0 6 03 58 38 8 389 3 9 5 0 30 5 0 6 5 6 0 0 0 9 5 6 0 3 6 6 6
Dec 274.51 272.41 271.19 82.36 103.73 95.26 34.09 9.38 14.82 390.96 385.52 381.27 7.9 19.6 21.4 -6.1 12.7 26.7 -70.1 -17.9 -43.7 -14.3 16.4 17.3 3 of 7 2 of 6 1 of 6 2 of 6
2006 Jan 164.53 166.12 170.31 46.16 71.57 67.42 25.27 8.43 12.35 235.96 246.11 250.07 18.2 28.4 20.8 -8.9 31.8 34.9 -2.7 -0.1 13.7 9.3 28.1 23.9 4 of 7 4 of 7 1 of 7 3 of 7
Feb 167.96 165.68 174.00 36.54 65.27 60.01 14.00 8.59 9.92 218.50 239.54 243.93 2.2 9.6 6.9 -41.1 15.2 14.0 -58.3 -4.2 -12.9 -16.0 10.5 7.5 3 of 7 4 of 7 2 of 7 3 of 7
Mar 196.43 199.80 203.81 45.92 83.75 75.42 42.42 8.57 14.92 284.77 292.12 294.16 -0.6 12.2 9.4 -9.7 20.3 24.4 16.7 14.6 -5.4 0.0 14.5 11.9 4 of 7 6 of 7 1 of 7 3 of 7
Apr 219.91 225.29 226.47 61.87 85.57 79.54 29.06 7.94 11.90 310.84 318.80 317.90 4.2 14.7 11.7 -11.3 5.8 7.3 -11.7 -8.0 -7.6 -0.9 11.5 9.7 5 of 7 4 of 7 1 of 7 3 of 7
May 210.46 242.33 238.43 67.15 98.99 91.82 32.39 9.12 13.06 310.00 350.44 343.31 -4.8 14.6 11.4 -3.2 7.6 18.1 -3.0 -7.3 9.1 -4.3 11.8 13.0 7 of 7 3 of 7 1 of 7 3 of 7
Jun 235.42 250.80 250.38 60.01 98.97 88.42 41.21 11.67 15.13 336.63 361.43 353.93 5.1 14.3 12.9 1.0 9.9 10.7 -23.7 2.4 -11.4 -0.2 12.6 11.1 4 of 7 4 of 7 1 of 7 3 of 7
Jul 210 89 207 93 204 96 26 85 53 78 45 62 26 31 17 97 10 76 264 06 279 68 261 35 12 9 9 5 8 6 32 4 4 1 8 5 19 6 110 4 0 9 6 2 11 8 4 8 2 of 7 5 of 7 2 of 7 4 of 7Jul 210.89 207.93 204.96 26.85 53.78 45.62 26.31 17.97 10.76 264.06 279.68 261.35 12.9 9.5 8.6 -32.4 4.1 -8.5 19.6 110.4 -0.9 6.2 11.8 4.8 2 of 7 5 of 7 2 of 7 4 of 7
2004 165.25 159.02 163.00 49.37 63.98 55.59 27.63 8.79 10.84 242.25 231.79 229.44 12.3 22.5 21.2 10.9 25.6 26.7 -11.4 55.1 11.6 8.7 24.4 22.0 2 of 7 3 of 6 1 of 6 2 of 6
2005 192.16 182.47 188.18 57.28 70.79 63.54 33.94 9.03 12.96 283.39 262.30 264.68 16.3 14.7 15.4 16.0 10.6 14.3 22.9 2.8 19.6 17.0 13.2 15.4 2 of 7 3 of 7 1 of 7 3 of 7
2006 201.01 208.60 209.38 49.28 79.78 72.53 30.28 10.36 12.59 280.57 298.74 294.50 4.6 14.3 11.3 -14.0 12.7 14.1 -10.8 14.7 -2.9 -1.0 13.9 11.3 3 of 7 4 of 7 1 of 7 3 of 7
Year To Date
Running 3 Month
2004 178.95 176.92 178.61 50.82 63.33 56.51 31.76 8.57 11.02 261.52 248.81 246.14 13.5 21.9 21.9 11.5 5.8 20.6 -9.9 10.4 -0.2 9.7 16.9 20.4 2 of 7 3 of 6 1 of 6 2 of 6
2005 210.49 206.84 207.98 56.14 77.76 69.06 36.27 9.91 13.24 302.90 294.52 290.29 17.6 16.9 16.4 10.5 22.8 22.2 14.2 15.6 20.1 15.8 18.4 17.9 2 of 7 4 of 7 1 of 7 3 of 7
2006 218.75 233.50 230.89 51.24 83.75 74.96 33.22 12.94 12.94 303.20 330.18 318.79 3.9 12.9 11.0 -8.7 7.7 8.5 -8.4 30.6 -2.2 0.1 12.1 9.8 5 of 7 5 of 7 2 of 7 4 of 7
2004 172.84 162.61 167.15 51.32 65.34 54.31 28.02 9.35 10.40 252.18 237.30 231.85 6.5 12.6 13.1 3.5 33.3 17.4 -4.8 68.2 8.6 4.5 19.3 13.8 2 of 7 3 of 6 1 of 6 2 of 6
2005 202.97 191.31 194.83 60.48 72.41 63.48 39.01 9.61 13.51 302.45 273.33 271.82 17.4 17.7 16.6 17.9 10.8 16.9 39.2 2.8 29.9 19.9 15.2 17.2 2 of 7 2 of 7 1 of 7 2 of 7
2006 220 81 222 92 226 40 56 25 81 76 76 69 31 61 10 05 13 52 308 67 314 73 316 61 8 8 16 5 16 2 7 0 12 9 20 8 19 0 4 6 0 1 2 1 15 1 16 5 3 f 7 4 f 7 1 f 7 3 f 7
Running 12 Month
2006 220.81 222.92 226.40 56.25 81.76 76.69 31.61 10.05 13.52 308.67 314.73 316.61 8.8 16.5 16.2 -7.0 12.9 20.8 -19.0 4.6 0.1 2.1 15.1 16.5 3 of 7 4 of 7 1 of 7 3 of 7
Additional Revenue RevPAR AnalysisTab 15 - Additional Revenue RevPAR AnalysisAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
STR # 98765 ChainID: 999999 MgtCo: None Owner: None
For the Month of: July 2006 Date Created: August 24, 2006 Monthly Competitive Set Data Excludes Subject Property
Percent Change (%)
TotalF&B OtherRoom
Revenue Per Rooms Available ($)
Room F&B Other Total
Ranking
My Prop vs. Comp Set
My Prop Comp SetMarket Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale Room F&B Other Total
2005 Feb 164.38 151.21 162.82 62.04 56.68 52.66 33.57 8.97 11.39 260.00 216.86 226.88 18.1 14.3 17.2 51.1 -1.5 10.5 30.6 4.7 7.1 26.2 9.3 15.1 2 of 7 3 of 7 1 of 7 2 of 7
Mar 197.68 178.06 186.38 50.85 69.59 60.65 36.34 7.48 15.78 284.87 255.13 262.81 14.1 12.5 11.4 -12.4 -2.8 0.0 21.6 -23.8 19.5 9.1 6.4 9.0 2 of 7 3 of 7 1 of 7 3 of 7
Apr 210.94 196.34 202.78 69.77 80.85 74.10 32.91 8.63 12.88 313.63 285.83 289.75 17.3 18.2 18.1 32.6 14.4 21.1 54.2 -2.3 33.5 23.5 16.4 19.5 2 of 7 3 of 7 1 of 7 3 of 7
May 221.07 211.53 214.01 69.37 91.96 77.76 33.38 9.84 11.97 323.81 313.33 303.73 13.9 16.6 15.4 2.2 24.7 17.5 -0.3 9.4 3.4 9.6 18.6 15.4 2 of 7 4 of 7 1 of 7 3 of 7
Jun 224.01 219.51 221.70 59.42 90.04 79.88 54.00 11.39 17.07 337.44 320.95 318.66 30.8 17.3 17.8 43.9 23.4 24.8 17.8 31.4 22.3 30.6 19.4 19.7 2 of 7 4 of 7 1 of 7 3 of 7
Jul 186 83 189 89 188 72 39 75 51 68 49 87 22 00 8 54 10 85 248 57 250 12 249 44 9 1 16 8 16 1 7 6 18 6 26 1 33 9 6 2 42 5 7 7 16 7 18 9 2 of 7 3 of 7 1 of 7 3 of 7
Current Month
Jul 186.83 189.89 188.72 39.75 51.68 49.87 22.00 8.54 10.85 248.57 250.12 249.44 9.1 16.8 16.1 -7.6 18.6 26.1 33.9 6.2 42.5 7.7 16.7 18.9 2 of 7 3 of 7 1 of 7 3 of 7
Aug 178.09 182.70 184.06 43.90 44.20 46.51 27.47 9.33 12.41 249.45 236.23 242.98 7.6 14.1 14.4 53.0 6.6 25.7 34.9 2.8 44.3 16.2 12.2 17.6 3 of 7 2 of 6 1 of 6 2 of 6
Sep 247.59 247.16 256.54 62.47 81.33 83.05 32.44 11.32 15.06 342.50 339.81 354.65 20.5 26.2 28.5 15.5 29.1 47.0 17.6 -7.7 33.5 19.3 25.4 32.6 4 of 7 3 of 6 1 of 6 2 of 6
Oct 256.27 243.55 254.60 62.54 88.52 86.83 34.43 7.92 14.81 353.23 339.99 356.24 14.1 14.6 17.9 -6.7 5.8 20.6 23.5 -17.8 28.8 10.6 11.1 19.0 2 of 7 3 of 6 1 of 6 2 of 6
Nov 286.01 269.01 274.11 78.58 105.26 98.70 38.99 10.21 16.42 403.58 384.48 389.23 19.2 22.1 24.5 -10.2 14.7 30.5 -1.0 6.5 26.0 10.0 19.5 26.0 2 of 7 3 of 6 1 of 6 2 of 6
Dec 274.51 272.41 271.19 82.36 103.73 95.26 34.09 9.38 14.82 390.96 385.52 381.27 7.9 19.6 21.4 -6.1 12.7 26.7 -70.1 -17.9 -43.7 -14.3 16.4 17.3 3 of 7 2 of 6 1 of 6 2 of 6
Monthly revenue analysis for room, F&B, other and total for the past 18 months. Revenue shown is divided by number of rooms available. Compares subject property data to competitive set and market scale.
Other Revenue: Includes all other revenue excluding room revenue and F&B revenue.
Total Revenue – (Room Revenue + F&B Revenue)
Segmentation Response ReportTab 16 - Segmentation Response Report
STR # 98765 Ch i ID 999999 M tC N O NAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
This YearJul 4th - Independence Day
For the Month of: July 2006 Date Created: August 24, 2006STR # 98765 ChainID: 999999 MgtCo: None Owner: None
131722
15201310 14
July 2006 (This Year)
1SatFriMonSun ThuWedTue
2
1912119
16
43
17 18 21
5103876
July 2005 (Last Year)Sun Mon Tue Wed Thu Fri Sat
11 124 5 6 7
21 22 2318 19 2014 15 16
1 28 9
Last YearJul 4th - Independence Day
1728
25
29 30
28 29 31
2220
24
2330 31
2625 271916 17 18 21
24
26 2721 22 2318 19 20
STR# Name City, State Zip Phone Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
98765 Any Hotel Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B
99876 Hotel A Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B200
190003
100 190001
300
190002
Rooms Open Date
2004 2005 2006
99987 Hotel B Any City, Any State 99999 (555) 555-5555 s s s s s B B B B B B B s s s s s B B B B B B B
99998 Hotel C Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B
99999 Hotel D Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B
98876 Hotel E Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B
98887 Hotel F Any City, Any State 99999 (555) 555-5555 B B B B B B B B B B B B B B B B B B B B B B B B
Data received:
400 190004
190003300
500 190005
600 190006
700 190007
2800
s = Segmentation (Transient, Group, Contract) Only
r = Additional Revenue Only
B = Both Segmentation & Additional Revenue
Segmentation participation info is displayed for hotels in the comp setg p p p y p
Weekly STAR ReportsWeekly STAR Reports
Table of Contents• First tab of the workbook
• Lists all the pages/tabs that are included
• Will list five additional pages for SegmentationWill list five additional pages for Segmentation participants (light grey)
• Would include additional pages for hotels with• Would include additional pages for hotels with 2nd, 3rd, or 4th comp sets
Di l h d d d f h• Displays the start and end date of the current week, STR number, and date created
United Kingdom United StatesBlue Fin Building 735 East Main Street
110 Southwark Street HendersonvilleLondon SE1 0TA TN 37075
Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848
www.strglobal.com www.strglobal.com
Weekly STAR Report Sample (US & Canada)Weekly STAR Report Sample (US & Canada)August 20, 2006 - August 26, 2006 STR #: 98765 Date Created: August 30, 2006
TabTable of Contents 1Table of Contents 1Weekly STAR Summary 2Segmentation Summary 3Daily Data For Month 4Occupancy Perspectives 5Occupancy Analysis 6ADR Perspectives 7 Available to Segmentation participants onlyADR Perspectives 7ADR Analysis 8RevPAR Perspectives 9RevPAR Analysis 10Other Revenue 11Response Report 12Help 13Help 13
1 – Weekly STAR Summaryy y• Provides a quick one-page overview of weekly
performance relative to your comp setperformance relative to your comp set
• Displays Occupancy, ADR, and RevPAR for t d t l I dyour property and your comp set, also Index
numbers and Percent Changes
• For each day of the prior week plus a total for all seven days
• Also displays Running 28-day data to compare current week to historic performance
Weekly STAR Summary – My Hotel vs. Comp Set
Tab 2 - Weekly STAR Summary - My Hotel vs. Comp SetAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555
STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006
August 27, 2006 - September 02, 2006
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Total% Chg % Chg % Chg % Chg % Chg % Chg % Chg% Chg
My Property 67.4% -9.5 98.8% 13.8 98.9% 16.3 97.2% 18.6 97.4% 13.5 98.9% 13.0 99.0% 6.6 94.0% 10.6Comp Set 73.5% -9.6 87.5% -1.5 95.9% 8.0 94.8% 16.9 93.1% 18.2 95.9% 1.7 97.8% -0.1 91.2% 4.5
Index 91.8 0.1 112.9 15.6 103.1 7.7 102.6 1.5 104.6 -4.0 103.1 11.0 101.2 6.7 103.0 5.8
My Property $221.45 11.1 $220.48 9.6 $222.59 31.3 $223.49 -21.7 $221.88 17.4 $221.25 12.0 $219.66 9.8 $221.54 7.8
Comp Set $205.72 6.6 $220.64 12.7 $231.59 15.7 $221.29 13.2 $222.48 16.5 $226.10 13.1 $232.66 12.0 $223.59 13.0
Index 107.6 4.3 99.9 -2.7 96.1 13.5 101.0 -30.8 99.7 0.8 97.9 -1.0 94.4 -2.0 99.1 -4.6
ADR
Occupancy
My Property $149.31 0.6 $217.91 24.8 $220.11 52.6 $217.28 -7.1 $216.05 33.3 $218.91 26.5 $217.44 17.1 $208.14 19.2Comp Set $151.17 -3.6 $193.09 11.0 $222.07 25.0 $209.68 32.2 $207.12 37.7 $216.91 15.1 $227.51 11.9 $203.94 18.0
Index 98.8 4.4 112.9 12.5 99.1 22.1 103.6 -29.7 104.3 -3.2 100.9 9.9 95.6 4.6 102.1 1.0
RevPAR
Running 28 Days (by Day of Week)
My Property 81.4% 15.6 97.9% 8.3 99.2% 8.3 98.6% 10.3 98.0% 18.7 97.2% 13.5 98.7% 9.4 95.9% 11.8Comp Set 81.8% 5.3 91.7% 3.3 95.4% 2.8 95.1% 4.3 91.3% 8.5 91.5% 3.1 94.6% 0.7 91.6% 3.9
Index 99.5 9.8 106.8 4.9 104.0 5.4 103.7 5.8 107.3 9.4 106.3 10.1 104.4 8.6 104.6 7.6
Occupancy
g y ( y y )
Sunday Monday Tuesday Wednesday Thursday Saturday Total% Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg
Friday
My Property $219.23 7.3 $231.28 11.8 $237.05 18.2 $236.79 5.0 $229.34 13.5 $217.90 12.5 $213.05 7.4 $226.58 10.7Comp Set $209.56 9.1 $231.05 12.7 $235.43 13.7 $234.30 12.7 $223.91 10.8 $215.90 8.4 $218.41 8.3 $224.40 10.9
Index 104.6 -1.7 100.1 -0.8 100.7 3.9 101.1 -6.9 102.4 2.5 100.9 3.8 97.5 -0.8 101.0 -0.1
My Property $178.48 24.0 $226.34 21.1 $235.11 28.0 $233.53 15.7 $224.76 34.7 $211.82 27.8 $210.28 17.5 $217.19 23.8Comp Set $171.46 14.9 $211.76 16.4 $224.62 16.9 $222.87 17.5 $204.50 20.1 $197.44 11.7 $206.51 9.0 $205.60 15.2
Index 104.1 7.9 106.9 4.0 104.7 9.6 104.8 -1.5 109.9 12.1 107.3 14.4 101.8 7.8 105.6 7.5
ADR
RevPAR
2 – Daily Data for the Month y• Provides a recap of all the daily data for the
current month so far as of last week also graphscurrent month so far as of last week, also graphs daily index values
I l d R i M th t D t bt t l hi h• Includes a Running Month-to-Date subtotal which can serve as a “preliminary” indication of monthly results; will always show prior month if it ends inresults; will always show prior month if it ends in current week
Can still differ from “final” monthly data due to• Can still differ from “final” monthly data due to adjustments and possible participation differences
Daily Data For MonthTab 4 - Daily Data For MonthAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006
August 27, 2006 - September 02, 2006Daily Indexes for the Month of August
107
112
117
122
87
92
97
102
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Occupancy Index ADR Index RevPAR Index 100 %
Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We ThAug Run
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTDMy Property 98.3 98.6 98.4 98.7 98.6 85.7 98.7 99.2 100.0 99.2 96.5 98.7 83.7 99.2 99.3 97.9 99.0 96.6 98.2 88.8 94.7 99.3 99.3 96.5 96.8 98.9 67.4 98.8 98.9 97.2 97.4 96.1
Comp Set 95.0 94.4 87.2 91.7 97.3 87.4 98.7 98.8 97.8 93.2 94.2 97.7 87.6 95.6 97.1 95.2 89.0 85.5 91.9 78.8 84.8 89.9 92.7 90.0 90.2 90.9 73.5 87.5 95.9 94.8 93.1 91.5Index 103.5 104.5 112.9 107.7 101.3 98.0 100.0 100.5 102.2 106.4 102.5 101.1 95.6 103.8 102.3 102.8 111.2 113.0 106.9 112.8 111.6 110.5 107.2 107.1 107.3 108.8 91.8 112.9 103.1 102.6 104.6 105.0
% ChangeMy Property 4.7 6.6 6.3 8.4 5.7 19.5 10.8 6.1 7.3 15.3 4.8 6.8 15.6 7.1 6.0 7.5 24.8 26.0 14.5 40.6 2.0 5.7 8.6 21.9 12.3 10.2 -9.5 13.8 16.3 18.6 13.5 10.7
Comp Set -3.9 -4.0 -1.7 2.6 2.8 7.0 3.6 -0.1 -0.9 0.8 0.5 -0.6 4.2 2.2 0.1 -1.0 0.7 0.3 4.2 23.4 9.9 3.6 4.2 16.6 10.5 -0.4 -9.6 -1.5 8.0 16.9 18.2 2.5
Occupancy (%)
Index 9.0 11.0 8.1 5.6 2.9 11.7 6.9 6.2 8.2 14.3 4.2 7.4 10.9 4.9 5.9 8.7 23.9 25.6 9.9 13.9 -7.2 2.0 4.2 4.5 1.7 10.6 0.1 15.6 7.7 1.5 -4.0 7.9
Aug Run1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD
My Property 243.60 236.72 241.88 216.10 216.15 230.75 254.76 262.68 261.05 251.48 234.71 222.76 223.00 235.84 236.82 235.91 228.04 205.91 198.78 202.87 213.28 226.08 226.26 215.42 209.67 210.90 221.45 220.48 222.59 223.49 221.88 227.69Comp Set 236.49 239.97 232.72 215.67 221.12 219.88 249.57 255.07 258.78 238.87 219.98 220.36 212.70 233.86 235.22 234.16 217.42 209.13 210.06 198.17 217.04 218.16 221.93 216.32 207.21 209.44 205.72 220.64 231.59 221.29 222.48 224.84
Index 103.0 98.6 103.9 100.2 97.8 104.9 102.1 103.0 100.9 105.3 106.7 101.1 104.8 100.8 100.7 100.8 104.9 98.5 94.6 102.4 98.3 103.6 101.9 99.6 101.2 100.7 107.6 99.9 96.1 101.0 99.7 101.3
% ChangeMy Property 16.1 11.0 16.7 13.9 13.3 8.8 16.2 17.2 19.9 23.7 27.6 11.6 8.7 15.5 16.1 18.2 10.0 5.3 1.3 1.0 5.0 12.1 9.8 2.6 5.8 6.8 11.1 9.6 31.3 -21.7 17.4 11.0
Comp Set 5.1 5.8 10.6 7.4 9.4 14.0 18.2 26.2 23.9 15.3 9.2 9.0 10.2 10.1 10.1 7.8 4.0 2.8 2.7 5.2 9.2 2.7 6.8 8.3 8.1 9.0 6.6 12.7 15.7 13.2 16.5 9.6
ADR ($)
Index 10.5 4.9 5.5 6.0 3.6 -4.6 -1.7 -7.2 -3.2 7.3 16.8 2.4 -1.3 4.9 5.4 9.6 5.8 2.4 -1.4 -4.0 -3.8 9.1 2.8 -5.3 -2.2 -2.0 4.3 -2.7 13.5 -30.8 0.8 1.3
Aug Run1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MTD
My Property 239.54 233.38 238.09 213.37 213.10 197.65 251.54 260.69 261.05 249.45 226.54 219.83 186.74 233.93 235.14 231.03 225.74 198.83 195.17 180.23 201.97 224.48 224.77 207.81 203.00 208.66 149.31 217.91 220.11 217.28 216.05 218.79Comp Set 224.60 226.44 202.88 197.76 215.23 192.20 246.37 251.98 253.08 222.61 207.22 215.19 186.36 223.50 228.40 223.00 193.47 178.75 192.95 156.10 184.09 196.03 205.73 194.79 186.89 190.40 151.17 193.09 222.07 209.68 207.12 205.78
Index 106.7 103.1 117.4 107.9 99.0 102.8 102.1 103.5 103.1 112.1 109.3 102.2 100.2 104.7 103.0 103.6 116.7 111.2 101.1 115.5 109.7 114.5 109.3 106.7 108.6 109.6 98.8 112.9 99.1 103.6 104.3 106.3
% ChangeMy Property 21.6 18.3 24.0 23.5 19.8 30.0 28.7 24.3 28.6 42.6 33.7 19.3 25.7 23.8 23.1 27.1 37.3 32.7 16.0 42.0 7.1 18.5 19.2 25.0 18.8 17.7 0.6 24.8 52.6 -7.1 33.3 22.9
Comp Set 1.0 1.6 8.8 10.3 12.5 22.0 22.4 26.1 22.8 16.2 9.8 8.4 14.9 12.5 10.2 6.7 4.7 3.2 7.0 29.9 19.9 6.5 11.4 26.3 19.5 8.6 -3.6 11.0 25.0 32.2 37.7 12.4
RevPAR ($)
Index 20.4 16.5 14.0 12.0 6.5 6.6 5.1 -1.4 4.8 22.7 21.8 10.0 9.4 10.0 11.7 19.1 31.1 28.7 8.4 9.3 -10.7 11.3 7.1 -1.0 -0.6 8.4 4.4 12.5 22.1 -29.7 -3.2 9.3
3 – Perspective Pages p g• Separate page for Occupancy, ADR, and RevPAR
• Provides a recap of daily data performance for the last 28 days, including Index numbers, Percent Ch d R kiChanges, and Ranking
• Graphs weekly numbers for the last 10 weeks for the property, comp set, and an industry segment, such as Market Scale
• Includes subtotals for the current Week, Running MTD, and Running 28-day time periods
Perspective PagesTab 9 - RevPAR PerspectivesAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006
Weekly RevPAR ($) - Jun 11, 2006 to Sep 02, 2006
219
239
259
159
179
199
17-Jun 24-Jun 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep
My Property Comp Set Market Scale
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr SaRevPAR ($) Aug Sep Current Run Run
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTDMy Property 197.65 251.54 260.69 261.05 249.45 226.54 219.83 186.74 233.93 235.14 231.03 225.74 198.83 195.17 180.23 201.97 224.48 224.77 207.81 203.00 208.66 149.31 217.91 220.11 217.28 216.05 218.91 217.44 208.14 217.19 218.79
Comp Set 192.20 246.37 251.98 253.08 222.61 207.22 215.19 186.36 223.50 228.40 223.00 193.47 178.75 192.95 156.10 184.09 196.03 205.73 194.79 186.89 190.40 151.17 193.09 222.07 209.68 207.12 216.91 227.51 203.94 205.60 205.78Market Scale 187.87 241.86 253.18 251.53 217.09 195.21 206.50 177.99 220.59 233.32 225.11 190.16 170.31 182.21 154.61 187.40 207.67 211.11 195.06 181.62 186.56 153.17 200.46 221.97 215.36 198.45 212.53 222.95 203.56 203.64 203.85
R PAR % Ch A S
Current Week
RevPAR % Chg Aug Sep Current Run Run6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
My Property 30.0 28.7 24.3 28.6 42.6 33.7 19.3 25.7 23.8 23.1 27.1 37.3 32.7 16.0 42.0 7.1 18.5 19.2 25.0 18.8 17.7 0.6 24.8 52.6 -7.1 33.3 26.5 17.1 19.2 23.8 22.9Comp Set 22.0 22.4 26.1 22.8 16.2 9.8 8.4 14.9 12.5 10.2 6.7 4.7 3.2 7.0 29.9 19.9 6.5 11.4 26.3 19.5 8.6 -3.6 11.0 25.0 32.2 37.7 15.1 11.9 18.0 15.2 12.4
Market Scale 19.5 16.3 15.3 14.6 9.1 7.4 5.4 10.0 10.0 7.0 7.5 6.4 4.4 4.8 20.5 6.8 4.3 5.9 16.6 11.8 6.3 4.5 15.3 24.2 19.3 24.4 14.4 8.5 15.8 11.3 9.1
Index Aug Sep Current Run Run6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
Comp Set 102.8 102.1 103.5 103.1 112.1 109.3 102.2 100.2 104.7 103.0 103.6 116.7 111.2 101.1 115.5 109.7 114.5 109.3 106.7 108.6 109.6 98.8 112.9 99.1 103.6 104.3 100.9 95.6 102.1 105.6 106.3Market Scale 105.2 104.0 103.0 103.8 114.9 116.0 106.5 104.9 106.0 100.8 102.6 118.7 116.8 107.1 116.6 107.8 108.1 106.5 106.5 111.8 111.9 97.5 108.7 99.2 100.9 108.9 103.0 97.5 102.3 106.7 107.3
Index % Chg Aug Sep Current Run Run6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
Comp Set 6.6 5.1 -1.4 4.8 22.7 21.8 10.0 9.4 10.0 11.7 19.1 31.1 28.7 8.4 9.3 -10.7 11.3 7.1 -1.0 -0.6 8.4 4.4 12.5 22.1 -29.7 -3.2 9.9 4.6 1.0 7.5 9.3Market Scale 8.8 10.6 7.8 12.3 30.7 24.5 13.2 14.3 12.5 15.0 18.2 29.0 27.1 10.7 17.8 0.2 13.6 12.6 7.3 6.3 10.7 -3.7 8.2 22.9 -22.2 7.1 10.6 7.9 3.0 11.3 12.6
Rank Aug Sep Current Run Run6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 Week 28 MTD
Your rank 3 of 7 2 of 7 3 of 7 2 of 7 2 of 7 2 of 7 2 of 7 3 of 7 2 of 7 3 of 7 2 of 7 1 of 7 1 of 7 2 of 7 2 of 7 2 of 7 1 of 7 1 of 7 3 of 7 2 of 7 1 of 7 3 of 7 1 of 7 3 of 7 2 of 7 2 of 7 3 of 7 3 of 7 2 of 7 2 of 7 2 of 7RevPAR change 4 of 7 1 of 7 2 of 7 2 of 7 1 of 7 1 of 7 1 of 7 2 of 7 1 of 7 1 of 7 1 of 7 1 of 7 2 of 7 2 of 7 2 of 7 6 of 7 3 of 7 3 of 7 4 of 7 3 of 7 2 of 7 4 of 7 2 of 7 1 of 7 7 of 7 4 of 7 1 of 7 3 of 7 5 of 7 1 of 7 1 of 7
4 – Weekly STAR Response Reporty p p• Provides calendars for this year and last year,
including special eventsincluding special events
• Lists your hotel and every property in your comp t ith b i i f ti d d t ti i tiset with basic information and data participation
detail (X=both years, T=this year, L=last year)
• Segmentation versions shows prior week participation for three different types of data
• Non-segmentation version shows STAR participation for prior 28 days
Weekly STAR Response Report
T b 12 R R tTab 12 - Response ReportAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006
This YearAug 29th - Hurricane Katrina (First Anniversary)
Jul JulJul/Aug Jul/Aug
2005 (Last Year)Sun Mon Tue Wed Thu Fri Sat
1 630
30 31 1 2 3 4 5 31 2 3 4 52927 28 29 24 25 26 27 2823 24 25 26
2006 (This Year)Sun Mon Tue Wed Thu Fri Sat
Jul/Aug Jul/AugAug AugAug AugAug Aug
Aug/Sep Aug/SepLast Year
Aug 29th - Hurricane KatrinaSep 5th - Labor DaySep 11th - 9/11 (4th Anniversary)Sep 24th Hurricane Rita
2 31 2 28 29 30 31
15 2020 21 22 23 24 25 26 21
8 1313 14 15 16 17 18 19 14
1 66 7 8 9 10 11 12 730 31 1 2 3 4 5 31 2
25 26 2727
2228 29 30 31 1
23 2416 17 18 199 10 11 12
3 4 5
Sep 24th - Hurricane Rita Oct 4th - Rosh HashanahOct 5th - First Day of Ramadan
STR ID Name City, State Zip Phone Rooms Open Date Aug
27
Aug
28
Aug
29
Aug
30
Aug
31
Sep
01
Sep
02
Aug
27
Aug
28
Aug
29
Aug
30
Aug
31
Sep
01
Sep
02
Aug
27
Aug
28
Aug
29
Aug
30
Aug
31
Sep
01
Sep
02
Weekly STAR Data Segmented Data F & B Data
98765 Any Hotel Any City, Any State 99999 (555) 555-5555 100 X X X X X X X X X X X X X X X X X X X X X
99876 Hotel A Any City, Any State 99999 (555) 555-5555 200 X X X X X X X X X X X X X X X X X X X X X
99987 Hotel B Any City, Any State 99999 (555) 555-5555 300 X X X X X X X X X X X X X X T T T T T T T
99998 Hotel C Any City, Any State 99999 (555) 555-5555 400 X X X X X X X X X X X X X X X X X X X X X99999 Hotel D Any City, Any State 99999 (555) 555-5555 500 X X X X X X X X X X X X X X X X X X X X X
98876 Hotel E Any City, Any State 99999 (555) 555-5555 600 X X X X X X X X X X X X X X X X X X X X X
98886 Hotel F Any City Any State 99999 (555) 555 5555 700 X X X X X X X X X X X X X X X X X X X X X
Jan 1904
Jan 1905
Jan 1906
Jan 1900
Jan 1901
Jan 1902
Jan 1903
98886 Hotel F Any City, Any State 99999 (555) 555-5555 700 X X X X X X X X X X X X X X X X X X X X X2800
Data received: X = Both years, T = This year only, L = Last year only, blank = No data
Jan 1906
5 – Segmentation Pages g g
• Summary page provides at-a-glance overview• Analysis pages provide historic view, separate tab
for Occupancy, ADR, and RevPARp y• Separate Index and Ranking pages shows
property performance relative to comp setp p y p p• Additional Revenue pages show ADR and
RevPAR for F&B, Other, and Total Revenue, ,• Response page display comp set participation
Segmentation SummaryTab 3 - Segmentation Summary - My Hotel vs. Comp SetAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: NonePeriod ending: September 02, 2006 Date Created: September 06, 2006
% Chg % Chg % Chg % ChgOccupancy My Property 55.3% 18.0 My Property 35.0% 2.0 My Property 3.7% -2.1 My Property 94.0% 10.6
August 27, 2006 - September 02, 2006
Transient Group Contract Total
Comp set 64.6% 18.4 Comp set 24.8% -19.0 Comp set 1.8% -13.2 Comp set 91.2% 4.5Index 85.5 -0.3 Index 140.8 25.9 Index 213.7 12.8 Index 103.0 5.8
ADR My Property $232.97 -0.8 My Property $201.89 17.2 My Property $236.30 62.4 My Property $221.54 7.8Comp set $239.65 12.7 Comp set $184.40 5.6 Comp set $186.67 22.9 Comp set $223.59 13.0Index 97.2 -11.9 Index 109.5 11.0 Index 126.6 32.2 Index 99.1 -4.6
RevPAR My Property $128.72 17.1 My Property $70.57 19.5 My Property $8.85 59.1 My Property $208.14 19.2Comp set $154.89 33.4 Comp set $45.78 -14.5 Comp set $3.27 6.7 Comp set $203.94 18.0Index 83.1 -12.2 Index 154.2 39.7 Index 270.5 49.1 Index 102.1 1.0
Running 28 Days
% Chg % Chg % Chg % ChgOccupancy My Property 65.5% 46.3 My Property 26.4% -29.6 My Property 4.0% 13.8 My Property 95.9% 11.8
Comp set 63.7% 3.1 Comp set 26.2% 7.9 Comp set 1.7% -19.3 Comp set 91.6% 3.9Index 102.8 41.9 Index 100.5 -34.7 Index 234.5 40.9 Index 104.6 7.6
ADR My Property $237 41 2 5 My Property $198 12 11 4 My Property $236 75 63 1 My Property $226 58 10 7
Transient Group Contract Total
ADR My Property $237.41 2.5 My Property $198.12 11.4 My Property $236.75 63.1 My Property $226.58 10.7Comp set $239.24 11.5 Comp set $191.49 8.9 Comp set $176.69 17.4 Comp set $224.40 10.9Index 99.2 -8.1 Index 103.5 2.3 Index 134.0 38.9 Index 101.0 -0.1
RevPAR My Property $155.42 49.9 My Property $52.23 -21.6 My Property $9.54 85.5 My Property $217.19 23.8Comp set $152.34 15.0 Comp set $50.22 17.4 Comp set $3.04 -5.2 Comp set $205.60 15.2Index 102.0 30.4 Index 104.0 -33.2 Index 314.2 95.7 Index 105.6 7.5
Analysis PagesTab 10 - RevPAR AnalysisAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: None
Period ending: September 02, 2006 Date Created: September 06, 2006Period ending: September 02, 2006 Date Created: September 06, 2006
My Prop Comp SetMarket Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale
Aug 6 Su 132.88 155.48 147.24 54.24 33.85 35.09 10.52 2.87 5.55 197.65 192.20 187.87 54.1 27.6 22.7 -10.4 4.4 11.6 99.2 -13.4 -5.2 30.0 22.0 19.57 Mo 187.95 197.87 195.14 55.37 45.58 41.13 8.23 2.92 5.59 251.54 246.37 241.86 64.8 29.1 21.0 -27.6 2.3 1.5 67.2 -15.1 -8.8 28.7 22.4 16.38 Tu 201.04 203.33 212.48 51.17 45.87 35.36 8.49 2.78 5.34 260.69 251.98 253.18 62.8 24.7 23.7 -37.0 37.4 -15.7 70.1 -18.4 -9.0 24.3 26.1 15.39 We 209 44 204 98 212 67 42 52 45 22 33 28 9 09 2 89 5 59 261 05 253 08 251 53 71 8 23 3 23 5 44 2 23 7 19 9 87 4 13 0 4 3 28 6 22 8 14 6
RevPAR ($) Percent Change from same period last yearContract TotalTransient Group Contract Total Transient Group
9 We 209.44 204.98 212.67 42.52 45.22 33.28 9.09 2.89 5.59 261.05 253.08 251.53 71.8 23.3 23.5 -44.2 23.7 -19.9 87.4 -13.0 -4.3 28.6 22.8 14.610 Th 195.77 175.79 177.76 42.97 43.90 33.57 10.72 2.92 5.77 249.45 222.61 217.09 74.5 16.4 13.3 -26.3 17.7 -7.4 142.6 -9.1 -0.8 42.6 16.2 9.111 Fr 165.67 147.36 147.38 50.37 57.00 42.48 10.49 2.87 5.35 226.54 207.22 195.21 63.4 0.2 4.3 -20.3 48.6 22.2 116.3 -13.5 -5.6 33.7 9.8 7.412 Sa 163.13 149.26 154.20 46.36 63.06 46.48 10.34 2.87 5.83 219.83 215.19 206.50 51.7 -4.7 3.3 -35.6 61.3 14.0 116.3 4.4 -1.3 19.3 8.4 5.413 Su 145.79 131.27 129.59 30.35 52.17 42.66 10.60 2.92 5.73 186.74 186.36 177.99 62.5 11.2 8.5 -43.0 27.1 16.5 90.1 -8.4 -0.5 25.7 14.9 10.014 Mo 201.11 167.36 170.85 24.04 53.01 44.43 8.79 3.13 5.31 233.93 223.50 220.59 118.4 15.0 16.1 -73.8 5.9 -6.5 66.2 -0.2 -7.6 23.8 12.5 10.015 Tu 199.80 167.03 185.28 27.40 58.34 42.51 7.94 3.03 5.53 235.14 228.40 233.32 132.7 8.2 12.7 -72.6 17.5 -10.5 48.3 -7.2 -8.1 23.1 10.2 7.016 We 198.31 167.65 179.33 21.51 52.19 39.86 11.21 3.15 5.91 231.03 223.00 225.11 138.6 9.1 15.2 -77.0 0.0 -16.8 127.6 0.0 0.6 27.1 6.7 7.517 Th 198.04 143.96 148.10 19.95 46.59 36.62 7.75 2.92 5.44 225.74 193.47 190.16 86.6 6.5 8.5 -62.9 0.5 1.1 72.6 -10.8 -9.4 37.3 4.7 6.418 Fr 176 90 136 39 133 99 11 22 39 16 30 64 10 72 3 20 5 67 198 83 178 75 170 31 69 7 10 2 7 5 -72 4 -15 2 -5 9 117 7 -3 2 -4 0 32 7 3 2 4 418 Fr 176.90 136.39 133.99 11.22 39.16 30.64 10.72 3.20 5.67 198.83 178.75 170.31 69.7 10.2 7.5 72.4 15.2 5.9 117.7 3.2 4.0 32.7 3.2 4.419 Sa 161.89 142.22 139.81 22.69 47.50 36.51 10.60 3.22 5.90 195.17 192.95 182.21 82.6 7.9 7.0 -69.5 5.5 -2.4 100.5 -7.4 0.5 16.0 7.0 4.820 Su 99.03 98.48 102.06 70.72 54.67 46.72 10.48 2.95 5.82 180.23 156.10 154.61 28.0 2.6 2.1 58.5 161.5 107.0 112.8 -9.1 2.0 42.0 29.9 20.521 Mo 114.71 124.78 131.76 76.79 56.39 50.14 10.48 2.92 5.50 201.97 184.09 187.40 32.0 2.8 -0.9 -20.7 95.2 37.0 116.0 -8.8 -5.0 7.1 19.9 6.822 Tu 134.92 134.43 150.64 78.98 58.67 51.27 10.58 2.93 5.76 224.48 196.03 207.67 59.3 -8.7 0.2 -20.7 74.8 18.7 108.8 -10.7 2.4 18.5 6.5 4.323 We 133.88 135.57 155.88 81.10 67.22 49.82 9.79 2.95 5.42 224.77 205.73 211.11 31.8 -3.2 2.9 -0.3 62.0 18.3 75.6 -7.1 -5.8 19.2 11.4 5.924 Th 118.37 120.14 138.16 78.96 71.79 51.78 10.48 2.87 5.11 207.81 194.79 195.06 2.6 -2.1 5.6 70.8 152.0 68.3 126.1 -4.2 -11.1 25.0 26.3 16.625 Fr 132.08 127.71 127.85 60.39 56.29 48.14 10.52 2.89 5.62 203.00 186.89 181.62 12.3 8.2 5.8 25.0 60.4 34.9 110.7 -12.5 -6.0 18.8 19.5 11.826 Sa 179.86 150.30 146.92 21.41 37.17 34.31 7.39 2.92 5.32 208.66 190.40 186.56 35.1 15.5 11.5 -45.3 -11.1 -8.9 45.8 -15.1 -11.9 17.7 8.6 6.327 Su 112.35 115.32 114.87 26.44 32.96 32.68 10.52 2.89 5.61 149.31 151.17 153.17 21.6 23.4 15.3 -48.0 -45.5 -20.9 104.8 0.2 0.8 0.6 -3.6 4.528 Mo 121.55 151.07 151.06 87.08 39.13 43.77 9.28 2.89 5.63 217.91 193.09 200.46 16.9 38.8 23.8 35.7 -36.9 -4.8 44.0 -8.4 -3.5 24.8 11.0 15.329 Tu 101.82 179.31 168.29 109.34 39.73 48.03 8.96 3.03 5.65 220.11 222.07 221.97 25.7 53.3 30.9 92.9 -31.2 8.1 37.5 0.5 -2.0 52.6 25.0 24.230 We 113.58 166.73 163.23 93.17 40.09 46.55 10.52 2.87 5.59 217.28 209.68 215.36 -34.5 47.9 18.9 72.4 -6.5 25.2 63.4 -4.1 -5.9 -7.1 32.2 19.331 Th 142.59 154.68 148.03 62.94 48.87 44.93 10.52 3.57 5.49 216.05 207.12 198.45 47.9 43.2 25.7 3.1 24.0 28.9 124.7 20.1 -20.8 33.3 37.7 24.4
Sep 1 Fr 155.87 161.83 156.73 56.97 51.48 50.62 6.07 3.60 5.18 218.91 216.91 212.53 44.9 20.6 11.4 -6.5 0.7 28.8 34.8 11.3 -11.5 26.5 15.1 14.42 Sa 153.28 155.28 159.03 58.09 68.17 58.79 6.07 4.05 5.13 217.44 227.51 222.95 33.6 11.8 2.7 -11.7 11.5 31.1 16.2 26.0 -11.9 17.1 11.9 8.5
Last 4 Sundays 122.51 125.14 123.44 45.44 43.41 39.29 10.53 2.91 5.68 178.48 171.46 168.41 41.7 16.6 12.5 -13.1 12.1 19.1 101.3 -7.9 -0.8 24.0 14.9 13.4Last 4 Mondays 156 33 160 27 162 20 60 82 48 53 44 87 9 19 2 96 5 51 226 34 211 76 212 58 57 5 21 2 15 1 -26 1 4 6 5 2 71 0 -8 3 -6 2 21 1 16 4 12 2Last 4 Mondays 156.33 160.27 162.20 60.82 48.53 44.87 9.19 2.96 5.51 226.34 211.76 212.58 57.5 21.2 15.1 -26.1 4.6 5.2 71.0 -8.3 -6.2 21.1 16.4 12.2
Last 4 Tuesdays 159.39 171.03 179.17 66.72 50.66 44.29 8.99 2.94 5.57 235.11 224.62 229.04 70.0 17.6 16.5 -20.9 16.2 0.1 64.0 -9.2 -4.3 28.0 16.9 12.4Last 4 Wednesdays 163.81 168.73 177.78 59.58 51.18 42.37 10.15 2.96 5.63 233.53 222.87 225.78 36.5 17.8 15.3 -21.9 18.3 0.4 86.4 -6.1 -3.9 15.7 17.5 11.7
Last 4 Thursdays 163.69 148.64 153.01 51.20 52.79 41.73 9.87 3.07 5.45 224.76 204.50 200.19 52.2 15.0 12.9 -6.6 39.3 20.9 116.5 -1.4 -11.0 34.7 20.1 13.7Last 4 Fridays 157.63 143.32 141.49 44.74 50.98 42.97 9.45 3.14 5.46 211.82 197.44 189.92 46.4 9.6 7.3 -16.0 19.4 20.8 96.2 -4.6 -6.7 27.8 11.7 9.6
Last 4 Saturdays 164.54 149.27 149.99 37.14 53.98 44.02 8.60 3.27 5.55 210.28 206.51 199.56 48.2 7.1 5.9 -40.9 15.4 9.6 68.9 1.4 -6.2 17.5 9.0 6.3
Current Week 128.72 154.89 151.61 70.57 45.78 46.48 8.85 3.27 5.47 208.14 203.94 203.56 17.1 33.4 17.8 19.5 -14.5 13.0 59.1 6.7 -8.2 19.2 18.0 15.8Running 28 Days 155.42 152.34 155.30 52.23 50.22 42.79 9.54 3.04 5.55 217.19 205.60 203.64 49.9 15.0 12.4 -21.6 17.4 10.0 85.5 -5.2 -5.6 23.8 15.2 11.3
MTD 151 05 155 59 156 99 57 95 47 28 41 28 9 78 2 91 5 58 218 79 205 78 203 85 44 6 12 5 10 1 15 3 13 9 7 5 89 7 9 8 4 4 22 9 12 4 9 1MTD 151.05 155.59 156.99 57.95 47.28 41.28 9.78 2.91 5.58 218.79 205.78 203.85 44.6 12.5 10.1 -15.3 13.9 7.5 89.7 -9.8 -4.4 22.9 12.4 9.1
Other RevenueTab 11 - Other RevenueAny Hotel 123 Any Street Any City, Any State 99999 (555) 555-5555STR # 98765 Chain ID: 999999 Mgt Co: None Owner: None
P i d di S t b 02 2006 D t C t d S t b 06 2006Period ending: September 02, 2006 Date Created: September 06, 2006
My Prop Comp SetMarket Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale My Prop Comp Set
Market Scale
Aug 6 Su 230.75 219.88 227.09 15.92 30.20 38.52 14.33 6.30 6.75 260.99 256.38 272.36 88.4 85.8 83.4 6.1 11.8 14.1 5.5 2.5 2.57 Mo 254.76 249.57 257.36 35.67 61.89 51.16 24.73 9.58 10.66 315.16 321.04 319.19 80.8 77.7 80.6 11.3 19.3 16.0 7.8 3.0 3.38 Tu 262.68 255.07 265.69 83.39 63.71 67.19 10.64 9.72 8.86 356.71 328.49 341.74 73.6 77.6 77.7 23.4 19.4 19.7 3.0 3.0 2.69 W
Revenue Per Room Sold ($) % of Total RevenueRoom F&B Other Total Room F&B Other
9 We 261.05 258.78 267.58 64.26 45.43 54.99 33.80 11.24 11.97 359.12 315.44 334.54 72.7 82.0 80.0 17.9 14.4 16.4 9.4 3.6 3.610 Th 251.48 238.87 246.59 62.51 84.95 65.56 0.00 79.08 44.22 313.99 402.89 356.37 80.1 59.3 69.2 19.9 21.1 18.4 0.0 19.6 12.411 Fr 234.71 219.98 218.72 34.64 65.75 50.89 17.54 8.28 9.61 286.90 294.01 279.23 81.8 74.8 78.3 12.1 22.4 18.2 6.1 2.8 3.412 Sa 222.76 220.36 220.40 84.26 39.58 54.62 23.14 6.67 8.74 330.16 266.61 283.76 67.5 82.7 77.7 25.5 14.8 19.2 7.0 2.5 3.113 Su 223.00 212.70 220.25 13.23 55.50 49.49 24.39 6.56 9.35 260.62 274.77 279.09 85.6 77.4 78.9 5.1 20.2 17.7 9.4 2.4 3.314 Mo 235.84 233.86 243.56 13.55 58.83 46.82 19.13 10.40 9.76 268.52 303.10 300.15 87.8 77.2 81.1 5.0 19.4 15.6 7.1 3.4 3.315 Tu 236.82 235.22 250.39 37.28 72.76 66.79 17.83 7.42 8.72 291.93 315.40 325.90 81.1 74.6 76.8 12.8 23.1 20.5 6.1 2.4 2.716 We 235.91 234.16 248.09 38.78 61.42 54.41 51.86 9.04 16.35 326.56 304.62 318.85 72.2 76.9 77.8 11.9 20.2 17.1 15.9 3.0 5.117 Th 228.04 217.42 231.37 4.36 55.44 48.45 5.31 7.93 5.81 237.71 280.79 285.62 95.9 77.4 81.0 1.8 19.7 17.0 2.2 2.8 2.018 Fr 205 91 209 13 206 02 16 02 54 92 44 29 19 53 13 63 10 91 241 45 277 68 261 22 85 3 75 3 78 9 6 6 19 8 17 0 8 1 4 9 4 218 Fr 205.91 209.13 206.02 16.02 54.92 44.29 19.53 13.63 10.91 241.45 277.68 261.22 85.3 75.3 78.9 6.6 19.8 17.0 8.1 4.9 4.219 Sa 198.78 210.06 206.01 19.20 37.32 48.65 30.61 8.13 10.92 248.59 255.51 265.59 80.0 82.2 77.6 7.7 14.6 18.3 12.3 3.2 4.120 Su 202.87 198.17 207.71 12.36 39.20 48.13 19.23 5.46 8.62 234.46 242.83 264.45 86.5 81.6 78.5 5.3 16.1 18.2 8.2 2.2 3.321 Mo 213.28 217.04 226.71 14.99 56.33 37.11 16.39 12.80 8.85 244.66 286.17 272.67 87.2 75.8 83.1 6.1 19.7 13.6 6.7 4.5 3.222 Tu 226.08 218.16 233.58 28.33 59.00 53.34 3.36 7.61 8.69 257.77 284.76 295.61 87.7 76.6 79.0 11.0 20.7 18.0 1.3 2.7 2.923 We 226.26 221.93 234.48 21.80 63.57 36.21 5.32 11.50 6.53 253.37 297.00 277.21 89.3 74.7 84.6 8.6 21.4 13.1 2.1 3.9 2.424 Th 215.42 216.32 227.76 19.72 73.74 42.27 10.99 11.06 7.27 246.13 301.12 277.31 87.5 71.8 82.1 8.0 24.5 15.2 4.5 3.7 2.625 Fr 209.67 207.21 208.50 84.58 55.26 52.07 0.00 11.26 4.68 294.25 273.73 265.25 71.3 75.7 78.6 28.7 20.2 19.6 0.0 4.1 1.826 Sa 210.90 209.44 207.68 13.75 53.41 48.51 12.42 6.93 7.17 237.08 269.78 263.36 89.0 77.6 78.9 5.8 19.8 18.4 5.2 2.6 2.727 Su 221 45 205 72 210 83 37 69 36 16 43 45 47 86 8 63 14 71 307 00 250 52 268 99 72 1 82 1 78 4 12 3 14 4 16 2 15 6 3 4 5 527 Su 221.45 205.72 210.83 37.69 36.16 43.45 47.86 8.63 14.71 307.00 250.52 268.99 72.1 82.1 78.4 12.3 14.4 16.2 15.6 3.4 5.528 Mo 220.48 220.64 230.48 12.68 59.19 41.72 18.95 8.08 8.33 252.10 287.92 280.54 87.5 76.6 82.2 5.0 20.6 14.9 7.5 2.8 3.029 Tu 222.59 231.59 239.39 73.30 60.97 56.37 15.66 10.91 9.31 311.55 303.46 305.06 71.4 76.3 78.5 23.5 20.1 18.5 5.0 3.6 3.130 We 223.49 221.29 234.27 32.67 42.94 43.80 16.46 7.10 9.10 272.62 271.33 287.17 82.0 81.6 81.6 12.0 15.8 15.3 6.0 2.6 3.231 Th 221.88 222.48 228.16 0.00 89.61 57.38 49.17 111.77 26.23 271.05 423.87 311.78 81.9 52.5 73.2 0.0 21.1 18.4 18.1 26.4 8.4
Sep 1 Fr 221.25 226.10 224.83 19.19 48.53 41.61 13.77 7.60 12.68 254.21 282.23 279.11 87.0 80.1 80.6 7.5 17.2 14.9 5.4 2.7 4.52 Sa 219.66 232.66 227.51 26.96 42.63 44.05 17.31 6.04 7.35 263.93 281.32 278.92 83.2 82.7 81.6 10.2 15.2 15.8 6.6 2.1 2.6
Last 4 Sundays 219.23 209.56 216.86 18.77 40.48 44.83 25.19 6.69 9.74 263.19 256.72 271.43 83.3 81.6 79.9 7.1 15.8 16.5 9.6 2.6 3.6Last 4 Mondays 231 28 231 05 240 08 19 26 59 16 44 46 19 83 10 18 9 44 270 37 300 39 293 97 85 5 76 9 81 7 7 1 19 7 15 1 7 3 3 4 3 2Last 4 Mondays 231.28 231.05 240.08 19.26 59.16 44.46 19.83 10.18 9.44 270.37 300.39 293.97 85.5 76.9 81.7 7.1 19.7 15.1 7.3 3.4 3.2
Last 4 Tuesdays 237.05 235.43 247.53 55.56 64.21 61.05 11.87 8.93 8.90 304.48 308.58 317.48 77.9 76.3 78.0 18.2 20.8 19.2 3.9 2.9 2.8Last 4 Wednesdays 236.79 234.30 246.28 39.46 53.23 47.43 26.84 9.72 11.00 303.09 297.26 304.71 78.1 78.8 80.8 13.0 17.9 15.6 8.9 3.3 3.6
Last 4 Thursdays 229.34 223.91 233.56 21.77 76.19 53.57 16.26 53.31 21.22 267.36 353.41 308.35 85.8 63.4 75.7 8.1 21.6 17.4 6.1 15.1 6.9Last 4 Fridays 217.90 215.90 214.87 38.52 56.12 47.16 12.71 10.09 9.52 269.12 282.10 271.54 81.0 76.5 79.1 14.3 19.9 17.4 4.7 3.6 3.5
Last 4 Saturdays 213.05 218.41 215.75 36.04 43.14 48.91 20.85 6.92 8.51 269.94 268.48 273.18 78.9 81.4 79.0 13.4 16.1 17.9 7.7 2.6 3.1
Current Week 221.54 223.59 228.43 28.57 54.69 46.94 24.50 23.16 12.33 274.61 301.44 287.70 80.7 74.2 79.4 10.4 18.1 16.3 8.9 7.7 4.3Running 28 Days 226.58 224.40 231.03 33.16 56.28 49.75 18.93 15.13 11.14 278.67 295.81 291.92 81.3 75.9 79.1 11.9 19.0 17.0 6.8 5.1 3.8
MTD 227 69 224 84 231 90 35 91 56 75 50 94 17 57 15 46 11 07 281 18 297 06 293 92 81 0 75 7 78 9 12 8 19 1 17 3 6 3 5 2 3 8MTD 227.69 224.84 231.90 35.91 56.75 50.94 17.57 15.46 11.07 281.18 297.06 293.92 81.0 75.7 78.9 12.8 19.1 17.3 6.3 5.2 3.8
Total USIndustry Update
Total US - Key Performance IndicatorsOctober YTD 2008 2009 and 2010
108.221102008
October YTD 2008, 2009, and 2010
•2-yr diff: -$10
98.67 98.22
90
100
200820092010
80
90
2 diff 3•2-yr diff: -$9
62.2
67.31
56.2 55 42
59.2 58.1360
70•2-yr diff: -3
y
55.42
50Occupancy ADR RevPAR
•2010 Smith Travel Research, Inc.
Occ rebound halfway back, RevPAR rebound all Occ driven
Total US - Key Performance Percent Change Indicators October YTD 2008 2009 and 2010
7.65 3 4 9
10
October YTD 2008, 2009, and 2010
•1-yr diff: +22
2.43.8
-0 4
3.12.1
5.3 4.9
0
5
•1-yr diff: -1-1.8
-4.0
-0.4
-6.9
-0.5
-5
1 yr diff: 1
-9.6-8.8
-15
-10•1-yr diff: +15
•1-yr diff: +15•1-yr diff: +8
-17.7-20
Supply Demand Occ ADR RevPAR
2008 2009 2010
•2010 Smith Travel Research, Inc.
Big Demand & Occ turn around, YTD ADR still negative
Total US - Historic Supply & Demand Percent ChangeTwelve Month Moving Average – Jan 1989 to Oct 2010
6 0
8.0 • Supply:3 0% (J l 09)
2.0
4.0
6.0 •3.0% (Jul 09)•2.2% (Oct 10)
-2.0
0.0
-6.0
-4.0 • Demand:-6.9% (Aug 09)
•-0.9%
•- 4.7%
-8.0 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
Supply Demand
2010 S ith T l R h I
( g )•6.4% (Oct 10)
•2010 Smith Travel Research, Inc.
Supply growth turning, Strongest demand rebound in history
Total US – Historic Occupancy & ADR % ChangeTwelve Month Moving Average – Jan 1989 to Oct 2010 • ADR:
10Occupancy ADR
Twelve Month Moving Average Jan 1989 to Oct 2010 • ADR:•-8.8% (Jan 10)•-1.4% (Oct 10)
5
p y•-4.7%
•0.1%
0
-5•-3.4% • Occupancy:
• 9 6% (Aug 09)
-101989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
•-6.7%•-9.6% (Aug 09)• 4.2% (Oct 10)
•2010 Smith Travel Research, Inc.
Occ recovered, ADR slow; 2 pt diff in 2001, .8 diff in 2009
Total US – Current Occupancy Percent ChangeMonthly Numbers – Jan 2005 to Oct 2010
10
Monthly Numbers Jan 2005 to Oct 2010
0
5
-5
0
-10
-152005 2006 2007 2008 2009 2010
2010 Occupancy % Chg - positive for most months
Total US – Current ADR Percent ChangeMonthly Numbers – Jan 2005 to Oct 2010
8
10
Monthly Numbers Jan 2005 to Oct 2010
2
4
6
-4
-2
0
10
-8
-6
4
-12
-10
2005 2006 2007 2008 2009 2010
2010 ADR % Chg – 4 months negative, 6 months positive
Total US - Historic Occupancy & ADR Actual ValuesTwelve Month Moving Average – Jan 1997 to Oct 2010
110.0 Occupancy (%)ADR ($)
Peak $107.52Sep 2008
Twelve Month Moving Average Jan 1997 to Oct 2010
90.0
100.0 ADR ($)
ADR:41 months to regain $3.70
80.0
$96.88 (Apr 10, off $11)$97.65 (Oct 10)24 months so far
60.0
70.0
Occupancy:
Peak 63.6%Jun 2006
50.0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
54.5% (Jan 10, off 9 pts)57.1% (Oct 10)
2010 S ith T l R h I•2010 Smith Travel Research, Inc.
Current challenge of the hotel industry – recovering the ADR
0
Transient Demand Outpacing Prior YearsTotal US Monthly Transient Demand – Jan 2007 to Oct 2010
65
70
55
60
ions
+4 mm Rooms
50
55
Mill
i
40
45
35Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007 2008 2009 2010
•2010 Transient Demand surpasses 2009 for entire year
Group Demand Still LaggingTotal US Monthly Group Demand – Jan 2007 to Oct 2010
35
40
-2 mm Rooms
30
ons
20
25Mill
io
15
20
10Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007 2008 2009 2010
•2010 Group Demand higher than 2009, still lower than 2007-8
Transient ADR: Trolling for DemandTotal US Monthly Transient ADR – Jan 2007 to Oct 2010
$120Total US Monthly Transient ADR Jan 2007 to Oct 2010
$110$8 50
$100
-$8.50
$100
$90Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007 2008 2009 2010
•2010 Transient ADR higher than 2009, still lower than 2007-8
Group ADR: A Rough Road AheadTotal US Monthly Group ADR – Jan 2007 to Oct 2010
$110
Total US Monthly Group ADR Jan 2007 to Oct 2010
-$6.00
$100
$105
$95
$100
$90
$85Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007 2008 2009 2010
•2010 Group ADR back close to 2009, still lower than 2007-8
Chain Scale ADR Compression: Threat or Opportunity?US Chain Scales, Actual ADRs, Peak (2008) vs. Valley (2009‐10)
$295 Lux
UpUp
Up
$220
$161
Up
Mid with
Mid w/o
Econ
$133
$89$161
$131$120
$100$89 $90
$
Econ$89
$41
$31$30$21$89
$76$
$79
$55 $45
$21
08-0
9
08-0
9
08-0
9
08-1
0
08-1
1
-10
009-
07
009-
08
009-
12
010-
01
009-
12
-01
Peak Valley
20 20 20 20 20 08 20 20 20 20 20 10
The Impact of Discounting• Budgets and forecasts impossible to manage
• Risk cannibalising existing business and damage to brand
• In an upmarket everyone follows the best practices of the market leader• In an upmarket, everyone follows the best practices of the market leader, in a downturn everyone follows the first person to panic
• Smaller properties cannot make up in volume what they lose in rate
• Decisions are based on competitors’ actions rather than hotel’s strategic initiatives and revenue needs
• Ability to manipulate behaviour using price severely limited in a falling market
• Discounting often ‘doubles up’ the loss of occupancy and rate
• Profitability is often overlooked and can be adversely affected by• Profitability is often overlooked and can be adversely affected by reductions
• Markets take years to recover
Th i G d N !There is Good News!
In July of 2010, there was a hi t i d t f th h t l i d thistoric record set for the hotel industry …
Number of Rooms Sold: 102,233,758(Largest number in history for a single month)(Largest number in history for a single month)
San DiegoIndustry Update
San Diego Key Performance IndicatorsOctober 2010 YTD Values, (also rank among 162 markets)October 2010 YTD Values, (also rank among 162 markets)
% ChangeNumber of Hotels 464 (35)Number of Hotels 464 (35)
Number of Rooms 57,891 (12)
Room Supply 17,563,733 0.9% (111)pp y , , % ( )
Room Demand 12,067,649 (11) 6.4% (99)
Occupancy 68.7% (13) 5.4% (83)
Average Daily Rate $123.61 (12) -3.2% (131)
RevPAR $84.93 (10) 2.1% (114)
Room Revenue $1.492 billion (9) 3.0% (134)
2010 S ith T l R h I•2010 Smith Travel Research, Inc.
Ranked near top 10 in most Actuals, Percent changes lowerKeep ADR % Chg rank in perspective (US, top markets)
San Diego - Historic Supply & Demand Percent ChangeTwelve Month Moving Average – Jan 1989 to Oct 2010
8.0 10.0
2 04.0 6.0
-2.0 0.0 2.0
-8.0 -6.0 -4.0
SD Supply SD Demand
-10.0 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
US Supply US Demand
2010 S ith T l R h I•2010 Smith Travel Research, Inc.
SD versus US - Supply: varied in past, similar in recent cycleDemand: SD more extreme than US, note 2001 vs. 2009
San Diego – Historic Occupancy & ADR % ChangeTwelve Month Moving Average – Jan 1989 to Oct 2010
15
Twelve Month Moving Average Jan 1989 to Oct 2010
5
10
0
-10
-5
SD Occupancy SD ADR
-151989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
SD Occupancy SD ADRUS Occupancy US ADR
•2010 Smith Travel Research, Inc.
SD vs. US – Occ: SD slightly more extreme than USADR: mixed, higher than US in 2001, lower than US in 2009
California Markets – Occupancy Percent ChangeOctober 2010 YTD
5.4
Los Angeles/Long
San Diego
6.8
6.3
Anaheim/Santa Ana
Los Angeles/LongBeach
14.9
4.2
San Jose/Santa Cruz
Riverside/SanBernadino
14.9
5.6San Francisco
San Jose/Santa Cruz
10.8
0 4 8 12 16
Oakland
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
San Diego comparable with other California markets
California Markets – ADR Percent ChangeOctober 2010 YTD
-3.2
Los Angeles/Long
San Diego
-1.4
1.2
Anaheim/Santa Ana
Los Angeles/LongBeach
-0.6
-3.5
San Jose/Santa Cruz
Riverside/SanBernadino
0.6
1.3San Francisco
San Jose/Santa Cruz
-4.4
-6 -4 -2 0 2
Oakland
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
CA markets very mixed, San Diego toward low end
Comparative SD Markets - Occupancy % ChangeOctober 2010 YTD
6.9
5.4
Seattle
San Diego
6.7
6.5
Dallas
Phoenix
5 9
10.1
9
New York
Chicago
Denver
4
5.9
5Orlando
Washington, DC
New York
8.2
0 3 6 9 12
Miami
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
San Diego comparable with other US markets
Comparative SD Markets – ADR Percent ChangeOctober 2010 YTD
-2.7
-3.2
Seattle
San Diego
-3.1
-5.5
Dallas
Phoenix
7 4
-1.8
0.3
New York
Chicago
Denver
-1.5
7.4
-2.8Orlando
Washington, DC
New York
2.9
-8 -4 0 4 8
Miami
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
San Diego slightly lower than other US markets
San Diego Market3 Downtown tracts – San Diego Downtown , Mission Valley, Sea World/Old Town/Airportp
San Diego Market4 Surround-ing tracts:San Diego/San Diego/ La Jolla, Carlsbad/Oceanside, SD NE/Escondido, SD South& East& East
San Diego Hotel Census Statistics by TractOctober 2010 YTDOctober 2010 YTD
Tract Census Sample
Props Rooms Props RoomsProps Rooms Props Rooms
San Diego Downtown (over 1/3 rooms & revenue)
78 16,996 45 14,888
Mission Valley 31 6,731 29 6,480
Sea World / Old Town / Airport 65 7,437 41 6,362
San Diego / La Jolla 52 6,993 41 6,492
Carlsbad / Oceanside 64 5,761 44 4,936
2008 S ith T l R h I
San Diego NE / Escondido 79 7,929 41 4,925
San Diego South & East 95 6,044 43 3,614
•2008 Smith Travel Research, Inc.
San Diego Past Pipeline – Opens (7 props and 1,119 rooms)and Closes (4 props and184 rooms) in 2009 & 2010( p p )
Stage Hotel City Rms Date
Open Se San Diego San Diego 181 Jan-09Open Se San Diego San Diego 181 Jan 09
Open Best Western National City 172 Jun-09
Open Hotel Indigo San Diego 210 Jul-09
Open Residence Inn San Diego 240 Nov-09
Open Holiday Inn Oceanside 110 Nov-09
Open TownePlace Suites Vista 94 Jun-10p
Open Residence Inn San Marcos 112 Jul-10
Closed Independent Seacoast Inn Imperial Beach 38 Sep-09
Closed Rodeway Inn San Diego 49 Jan-10
Closed Knights Inn San Ysidro 34 Jan-10
Closed Borrego Ranch Resort & Spa Borrego Springs 63 Jan-10
San Diego Future Pipeline – Under Construction (2props), Final Planning (4 props), and Planning (22 props)p p ), g ( p p ), g ( p p )
Stage Hotel City Rms DateUnder C t ti Valley View Hotel Valley Center 108 Mar-11Construction y y
Under Construction Courtyard Oceanside 140 Oct-11
Final Planning Hyatt Place Vista 151 Oct-11
Final Planning InterContinental San Diego 525 Jan-12
Final Planning Residence Inn San Diego 118
Final Planning Aviana Suites Harbor Island San Diego 100
Planning Aviana Suites Lane Field San Diego 275 Dec-11
Planning Holiday Inn Express San Marcos 100 Apr-12
Planning Viejas Casino Resort Hotel Alpine 600 Jun-12
Planning Hilton Carlsbad 150 Jun-12
Planning Marriott Escondido 198 Jul-12
Planning Holiday Inn Express San Diego 89 Jul-12Planning Holiday Inn Express San Diego 89 Jul 12
San Diego Tracts - Room Supply % ChangeOctober 2010 YTD
2.42
2
3
October 2010 YTD
0.40.9 0.91
2
-0.5
0
-0.2-1
0
-1
Diego Downtown
Mission Valley
Old Town/Airport
La Jolla
sbad/Oceanside
Escondido
go South & East
an Diego Market
San Dieg M
Sea World/Old
Carlsb
San Diego
Total San
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
Downtown & Carlsbad/Oceanside highest, others close to flat
San Diego Tracts - Room Demand % ChangeOctober 2010 YTD
9
11.2
10
12
October 2010 YTD
7.89
5.64 5
6.46
8
10
4
1.2
4.5
2
4
0
o Downtown
Mission Valley
Town/Airport
La Jolla
d/Oceanside
Escondido
South & East
Diego Market
San Diego Mis
Sea World/Old To
Carlsbad/
San Diego So
Total San Die
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
Downtown, La Jolla, & Escondido highest, Sea World/OT/Airport lowest
San Diego Tracts – Occupancy Percent ChangeOctober 2010 YTD
11.512
14
October 2010 YTD
5.3 4 6 4 65.46
8
10
5.3 4.6
0.7
4.63.4 3.6
2
4
6
0
go Downtown
Mission Valley
d Town/Airport
La Jolla
ad/Oceanside
Escondido
South & East
Diego Market
San Diego Mis
Sea World
/Old To
Carlsbad
San Diego S
Total San Di
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
Escondido high, Sea World/OT/Airport low, others similar
San Diego Tracts – ADR Percent ChangeOctober 2010 YTD
00
2
October 2010 YTD
-3 -2.6-1.4
3 3 3 24
-2
0
-4.3
-3
-6.2
-3.3 -3.2
-6
-4
-8
go Downtown
Mission Valley
Town/Airport
La Jolla
ad/Oceanside
Escondido
South & East
Diego Market
San Diego Mis
Sea World/Old To
Carlsbad
San Diego So
Total San Di
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
SD South & East higher, Carlsbad/Oceanside lower, others similar
San Diego Tracts – RevPAR Percent ChangeOctober 2010 YTD
7.5 7.710
October 2010 YTD
0.9 1.4
3.42.1
5
-1.9-3
0
3-5
go Downtown
Mission Valley
d Town/Airport
La Jolla
ad/Oceanside
Escondido
South & East
Diego Market
San Diego Mis
Sea World
/Old T
Carlsbad
San Diego S
Total San Di
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
LA Jolla & Escondido higher, Sea World & Carlsbad/Oceanside lower
San Diego Hotel Census Statistics by BrandOctober 2010 YTD
Chain Census Props Census Rooms Sample Props Sample RoomsChain Census Props Census Rooms Sample Props Sample Rooms
Hilton HHC 7 3041 7 3041
Marriott Marr 6 2960 6 2960
Best Western 26 2722 19 2173
Holiday Inn IHG 10 2145 10 2145
Sheraton Hotel Starwd 5 2079 5 2079
Courtyard Marr 9 1802 9 1802
Motel 6 Accor 14 1737 14 1737
Residence Inn Marr 11 1712 11 1712
Grand Hyatt Hyatt 1 1625 1 1625
H lid I E IHG 14 1248 14 1248Holiday Inn Express IHG 14 1248 14 1248
Comfort Inn Choice 11 1141 11 1141
Days Inn Wynd 11 1117 11 1117
Doubletree HHC 4 1031 4 1031Doubletree HHC 4 1031 4 1031
Westin Starwd 2 886 2 886
Hyatt Hyatt 2 848 2 848
Hampton Inn HHC 6 824 6 824p
San Diego Hotel Census Statistics by ScaleOctober 2010 YTDOctober 2010 YTD
Scale Census Props
Census Rooms
Sample Props
Sample Roomsp p
Luxury Chains (large) 9 3729 9 3729
Upper Upscale Chains(l b f )
31 12683 31 12683(large number of rooms)
Upscale Chains 37 6780 35 6030
Midscale W/ F&B Chains 53 6659 46 6110Midscale W/ F&B Chains 53 6659 46 6110
Midscale W/O F&B Chains 49 5014 48 4934
Economy Chains 84 7279 72 6324
2008 S ith T l R h I
Economy Chains 84 7279 72 6324
Independents 201 15747 43 7887
•2008 Smith Travel Research, Inc.
San Diego by Scale - Occupancy % ChangeOctober 2010 YTD
10.6
12
SD US
October 2010 YTD
7.38.5
7.3
9
4.55.4 5.1 5.1 5.4
6.87.3
4.7 4.84.4
5.36
1.2
3.7
3
0Luxury Upper Up Upscale Mid w Mid w/o Economy Indep Total
•2010 Smith Travel Research, Inc.
Lux, Up Up, & Mid w/o lower; Upscale, Mid with, Econ, & Indep higher
San Diego by Scale – ADR % ChangeOctober 2010 YTD
1.12
October 2010 YTD
0 7
0.2
-0 51
0
1
-0.7
-2.6
-1.9
-2.6
-1.2
-2.0
-1.2 -1.2
0.5
-3
-2
-1
4 8
-4.3 -4.4
2.6-3.2
-3.5
-5
-4
-3
SD US-4.8
-6Luxury Upper Up Upscale Mid w Mid w/o Economy Indep Total
SD US
•2010 Smith Travel Research, Inc.
All Scale Groups lower than US, except for Upscale
San Diego Census Statistics by LocationOctober 2010 YTDOctober 2010 YTD
S l Census Census Sample Sample Scale Props Roomsp
Propsp
Rooms
Urban 65 15,015 40 13,161
Suburban 250 24,202 149 18,554
Airport 40 4,220 28 3,650
Resort 100 14,072 67 12,332
2008 S ith T l R h I•2008 Smith Travel Research, Inc.
San Diego by Location – Occupancy % ChangeOctober 2010 YTD
8San Diego
October 2010 YTD
6.56.1
5 0
5.46.5 6.5
6
San DiegoUS
5.04.3
4
1.22
0Urban Suburban Airport Resort
Urban slightly lower, Airport significantly lower, Resort higher
San Diego by Location - ADR Percent ChangeOctober 2010 YTD
1 92
October 2010 YTD
1.9
0
2
-2.1-1.6
-1.9
-0.9
2 8
-2
-3.6
-4 6
-2.8
-4
4.6-6
Urban Suburban Airport Resort
San Diego US
Urban & Resort significantly lower, Suburban & Airport slightly higher
San Diego – Occupancy by Day of WeekOctober YTD 2008 2009 and 2010
807980
85
2008 2009 2010
October YTD 2008, 2009, and 2010
7476
74
76 75
73
79
75
80
70
65
6766
71
69
7170
65
70
6361
59
64
60
65
56
55Sun Mon Tue Wed Thur Fri Sat
•2010 Smith Travel Research, Inc.
Fri & Sat dropped least in 2009, rebounded most in 2010, Sat almost back
San Diego - ADR by Day of Week October YTD 2008, 2009, and 2010
147 147146
150.02008 2009 2010
Oc obe 008, 009, a d 0 0
144147 146
144143
146
140.0
145.0
128130 129130.0
135.0
125126
124 125
121
124125 125
123121 122
120.0
125.0
115.0Sun Mon Tue Wed Thur Fri Sat
•2010 Smith Travel Research, Inc.
2010 ADR lower than 2009 by $4-5; except Thurs, Fri, Sat ($3)
San Diego Group versus Transient - Demand % ChangeRunning 3 Month – Jan 2007 to Oct 2010
10 0
15.0
20.0Group Transient
0.0
5.0
10.0
-10.0
-5.0
-25.0
-20.0
-15.0
-30.0Jan 07 Jul 07 Jan 08 Jul 08 Jan 09 Jul 09 Jan 10 Jul 10
•2010 Smith Travel Research, Inc.
Transient Demand dipped slightly, recovered quickly, now levelingGroup Demand dipped sharply, recovered slower
San Diego Group versus Transient - ADR % Change Running 3 Month – Jan 2007 to Oct 2010
10.0
15.0
0.0
5.0
-10.0
-5.0
-20.0
-15.0
-25.0Jan 07 Jul 07 Jan 08 Jul 08 Jan 09 Jul 09 Jan 10 Jul 10
Group Transient
•2010 Smith Travel Research, Inc.
Transient ADR dipped more sharply, but recovered quickerGroup ADR heading backing slowly
San Diego Group versus Transient - Absolute ADRRunning 3 Month– Jan 2007 to Oct 2010
160.00 Group Transient
140.00
150.00
130.00
110.00
120.00
100.00Jan 07 Jul 07 Jan 08 Jul 08 Jan 09 Jul 09 Jan 10 Jul 10
•2010 Smith Travel Research, Inc.
•Challenge in 2009 - Transient ADR dipped lower than Group
Industry Update TakeawaysIndustry Update Takeaways
• Good News - “Much Less Bad News”
• Supply Growth Slowing
• Demand is Back Pricing is Not• Demand is Back – Pricing is Not
• Current Recovery is Segmented
• RevPAR Growth currently Occupancy Driven
• Room Rate Growth will Determine Speed and pMagnitude of Recovery
Additional Types of DataAdditional Types of Data
• Rate Scraping/Shopping data• Rate Scraping/Shopping data
• Booking Channel data
• Booking Source data
• Booking Pace or Activity data
• Customer Satisfaction data
• Web site analytics• Web site analytics
Discussion Questions• Has the industry allowed the Revenue Management
systems to remain on “auto-pilot”?y p
• Does the hotel industry have too much information? Is pricing data too transparent and too immediately available?
• How do hoteliers respond to this type of information?
• How many new customers have come to your hotel in the recent months and what have you done to respond?respond?
• What have you done to maximize value in light of our “New Frugality”?g y