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The larger idea behind the ad film is to drive eyeballs to the event to which

Star is the broadcasting partner. And secondly, it wants to garner moresupport for Nehwal on the foreign lands.

The film shows Nehwal working hard in order to defend her titles andposition. In this endeavor, Nehwal feels to be supported by a billion strong

nation at home for every match. However, she epresses her desire to be

similarly supported on the foreign lands also. !arlier this year, in one of her

interviews also she pointed on the grim support Indian players get on the

foreign grounds.

Taking cue from this insight, Star Sports has designed and conceptuali"ed the

campaign urging people to participate in an online contest and be a part of

Nehwal#s contingent named #Saina S$uad# for the finals of %&' &orld

Superseries 'inals in (ubai.

http://www.adageindia.in/marketing/cmo-strategy/star-sports-looks-for-saina-squad-in-new-spot/articleshow/4976223.cms

We cannot undersell Kabaddi rather we should not undersell Kabaddi. It is the number 2 sport in thecountry in terms of viewershipabove football so it cannot be the number 4 sport in terms ofadvertising. It is watched by urban as much it is watched by rural so why do we under sell it?

!y only problem is certain advertisers who are in complete la la land.. the complete dinosaurs in myopinion. "hey still as# $uestions li#e% are urban people watching it? &ets do a research and see whois watching it. 'nd my answer to them is that we will find urban is as much into it #abaddi as rural is.(o these perceptions are amateurish.

In terms of sources of revenue) despite the tic#et prices being high) sponsorships and alliances leadthe tally) followed by gate collections and "* revenue.

http)**www.indiantelevision.com*television*tv+channels*sports*ronnie+screwvala+s+grand+plans+for+kabaddi+-

/roSportify /vt 0td, the co+promoter of the /ro &restling 0eague 1/&02, epects to get revenues of33 crore in the first year. The company has roped in 4eliance %roadcast Network+owned %ig '5 asits radio partner. Said Tarun 6atial, 7!8 of 4eliance %roadcast Network) 98ur 4:s will work towards

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bringing the action live from the venue by giving a peak into the lives of the wrestlers.; hasa presence across ?- cities and a weekly audience si"e of .3 crore across the country.

In the Indian subcontinent, the league@s Season will be broadcast on Sony 5a, Sony Si and Sony/al, with promotional support from the entire Sony Network.

http://www.thehindu!usinessline.com/news/sports/pro-wrestling-league-looks-to-ring-in-22-cr-in-de!ut-year/article7937649.ece

+ootball app ,nefootball has bagged the digital streaming rights pac#age within India for the -nglish

remier &eague /-&0 covering the ne1t three seasons 2356) 2367 and 2378.

'dditionally) sports radio station tal#(,9") which is the global audio partner of the remier

&eague) has also reached agreement with radio broadcasters and streaming companies in :hana)

;igeria and 'ustralia to carry tal#(,9"

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Q. Keeping in mind the regulatory environment, how do you think

the pending unbundling of distribution will affect the alliances inthe market? How is the enforcement on the advertising limits

affecting your business?

The unbundling will affect everybody. Indian channels were distributed bybringing together a lot of third party channels to create a bou$uet for

customers. The regulator has said you can do that but contracts will have to be

separate so it has effectively been unbundled. 'or the first time, the power of

content has come into play aggressively. If you have channels that are leader

channels people want to watch, you will be able to distribute them without any

problem. In each market the power of content is finally coming into play, far

more aggressively, than in the past.

4ead more)http)**forbesindia.com*article*real+issue*we+have+to+challenge+

the+status+$uo+star+india+ceo+uday+shankar*3-?*BFi""t&G'/>

The failure in the current system, which uses 7ost per 4atings /oint 17/4/2)%roadcasters feel this method is inade$uate to monetise the ever increasing

number of people watching television and, conse$uently, evaluate the trueviewership of their channels.

It is the debate on monetisation7ost per Thousand 17/T2 versus 7/4/of

actual viewership that is more contentious. 5oving to absolute audiencenumbers 17/T2 is a move that is mistakenly being interpreted as being

beneficial for broadcasters. Advertisers will certainly have to pay more 1in

absolute terms2 for high+performance programmesbut will also pay less for

less popular shows.

4ead more)http)**forbesindia.com*article*special*the+trp+trap+whats+at+

stake+for+advertisers+and+broadcasters*-=?*BFi""t&JJAs third largest "* mar#et with 5. crores "* households ne1t to hina and @('. "he

operations of cable television networ#s in the country are regulated through the able "elevision

;etwor#s /9egulation0 'ct) 88A and the able "elevision ;etwor# 9ules) 884.

In analog regime) cable system had a carrying capacity of 6A to 73 channels only. 'll these channels were

of (tandard definition /(B0 $uality but the same cable in digital can not only carry upto 533 633 channels

http://forbesindia.com/article/real-issue/we-have-to-challenge-the-status-quo-star-india-ceo-uday-shankar/38254/0#ixzz3tWU3VFPGhttp://forbesindia.com/article/real-issue/we-have-to-challenge-the-status-quo-star-india-ceo-uday-shankar/38254/0#ixzz3tWU3VFPGhttp://forbesindia.com/article/real-issue/we-have-to-challenge-the-status-quo-star-india-ceo-uday-shankar/38254/0#ixzz3tWU3VFPGhttp://forbesindia.com/article/special/the-trp-trap-whats-at-stake-for-advertisers-and-broadcasters/35741/0#ixzz3tWXXAx9Thttp://forbesindia.com/article/special/the-trp-trap-whats-at-stake-for-advertisers-and-broadcasters/35741/0#ixzz3tWXXAx9Thttp://forbesindia.com/article/special/the-trp-trap-whats-at-stake-for-advertisers-and-broadcasters/35741/0#ixzz3tWXXAx9Thttp://forbesindia.com/article/real-issue/we-have-to-challenge-the-status-quo-star-india-ceo-uday-shankar/38254/0#ixzz3tWU3VFPGhttp://forbesindia.com/article/real-issue/we-have-to-challenge-the-status-quo-star-india-ceo-uday-shankar/38254/0#ixzz3tWU3VFPGhttp://forbesindia.com/article/special/the-trp-trap-whats-at-stake-for-advertisers-and-broadcasters/35741/0#ixzz3tWXXAx9Thttp://forbesindia.com/article/special/the-trp-trap-whats-at-stake-for-advertisers-and-broadcasters/35741/0#ixzz3tWXXAx9T

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but even Cigh Befinition /CB0 channels can be carried. +rom the data received from the !ulti(ystem

,perators /!(,s0) it has been observed that in Belhi) !umbai and Kol#ata on an average) D33 (B and

23 CB channels are being carried by each !(,. (ubscribers have choice to choose these large numbers

of channels.

'fter successfully completed hase I and II in four metros of Belhi) !umbai) Kol#ata and hennai by the

Dth ,ctober 232 and D7 cities with a population more than one million by the Dst !arch 23D

respectively) efforts are on to implement cable "* digitiEation in hase III and I* areas.

In hase III) all other urban areas under !unicipal orporations and !unicipalities in the country will be

covered by Dth Becember 23A and the rest of India by the Dst Becember 235.

http://kanglaonline.com/2%#$/%2/phase-iii-of-ca!le-t"-digitisation-!y-end-of-2%#$-all-ur!an-areas-of-manipur-to-!e-co"ered/

&he &elecom (egulatory )uthority of *ndia +&()*, disallowing !undling of channelsfrom more than one !roadcaster tar 01 and ee &urner decided to end theirthree-year-old distri!ution oint "enture edia5ro 0nterprise *ndia. hen the twori"als oined hands digitisation was a far cry and their one- point agenda was to!reak the monopoly of the ca!le operators who held !roadcasters to ransomcharging them ar!itrarily high carriage fees to carry their channels on their analognetworks. edia 5ro was no dou!t short li"ed !ut it played a signicant role inchanging the dynamics of the &8 industry. *ts !iggest contri!ution was to !reak themonopoly of the the last mile ca!le operators and !ring in a fair degree oftransparency. hat has forced the two entities to come together essentially is to

incenti"ise digitisation and tackle piracy a maor source of leakage in distri!utionre"enues.

http://www.!usinesstoday.in/current/corporate/ee-star-india-end-distri!ution-"-mediapro/story/2%$%93.html

*n a landmark deal ;day hankar chief e

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Foreign investment limit in DTH, digital cable networks and so-called Headend in the Sky

services (HITS)a satellite based system to deliver T channels to cable o!eratorswas raised

to "##$ %rom &'$ to allow %oreign strategic investors to look at Indian com!anies %avorably

;p to 49A @* has !een allowed in the ca!le &B and B*& ser"ices through the

automatic route. @or #%%A @* companies will need to seek appro"al from the

foreign in"estment promotion !oard +@*5C,. imilarly companies would require

go"ernment appro"al for 49A @* in news channels. Cut #%%A foreign in"estment in

non-news channelsDor entertainment !roadcastersDwill !e allowed through the

automatic route.

&here is no change in the foreign ownership norms for print media in which @*

remains capped at 26A. &he go"ernment raised the @* limit in @ radio to 49A up

from the e

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(ead more at: http://www.tele"isionpost.com/tele"ision/why-indian-news-

!roadcasters-will-ha"e-to-wait-!efore-foreign-capital-pours-in/ H &ele"ision5ost.com

tar *ndia has secured premium content from BCF original shows that will feed intoits 0nglish-language channels and its digital platform Botstar. &his pro!a!ly is therst time that BCF is selling shows to a third party on such a large scale. *n thepast most BCF shows ha"e aired on their channels. &he deal comes into eIect from# ?anuary 2%#6. tarJs 0nglish channels and Botstar will !e a!le to air BCF Friginalssuch as KLame of &hronesJ K&rue etecti"eJ Kilicon 8alleyJ K8eepJ and KMefto"ersJ.5opular BCF Friginal programmes will show on Botstar on the same day as thetelecast in the ;. &he deal also allows them to !uild Botstar as a destination forpremium content. @or BCF this is a new chapter in *ndia. BCF )sia N0F ?onathan

pink noted OBCF is delighted to enter this new chapter in *ndia with tar. &hroughthe rst release of our shows on Botstar *ndian audiences will now ha"eunprecedented Pe Nanada outh)frica Lermany alaysia and ingapore among others. ith the glo!al launch

"iewers can watch the Botstar Friginals across the glo!e. &hey can also "iewcontent for which Botstar has the digital rights to show in other countries. &heBotstar app howe"er is not a"aila!le outside *ndia as of now.

(ead more at: http://www.tele"isionpost.com/technology/star-india-!egins-hotstars-glo!al-e

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Nair said it would be interesting if Star, down the line, is able to integrate

more features on its platform, such as being able to chat with friends

during the course of a programme, or to be able to shop for the fashion

shown on television.

Oering live TV shows on Hotstar may not necessarily wor, as that would

tae away from the broadcaster!s television ad revenues"its biggestearner currently.

3 million downloads in the 43 days since its launch

&aunched on +ebruary ) it outdid apps such as+aceboo#/3 months0) Instagram /2.A

months0 and "witter /one year0) to become the fastest to cross the million download mar# in

si1 days. 'nd than#s to the ongoing I ric#et World up and (tarJs robust lineup of

drama shows) the app has managed to cloc# an average "(* /time spent per viewer0 of 24

minutes a day.

"he appJs acceptance and use has been driven by two factors it offers costfree content

availability and technology solutions for bandwidth and content discovery.(tar India ,,

(anay :upta e1plains) LIn India) bandwidth issues are very common. (o) with Cotstar)

which has been developed specifically for mobile) we resolved these by ma#ing it possible

to operate even at as low as A3 #bps. If the bandwidth decreases) the app will start

providing only audio) but the streaming will not stop.L

Ce adds that in a mar#et li#e IndiaJs) another challenge is to ma#e the content available in a

way that it is easy to discover. @nli#e in the @( or the @K) Indian shows run into hundreds

of episodes and there is no concept of seasons. Cence) often the library interface may loo#

cluttered to the user. "o counter this) the content on the app has been divided into chapters)ma#ing it easier for the user to browse and view specific episodes from a particular show.

'dditionally) the app development team has made sure that Cotstar can run on as many as

6)333 variations of operating systems and screen siEes) considering the proliferation of

handsets in the country.

LIn the @() the average content consumption per day is close to si1 hours while in India) it is

three hours. "he main reason why itJs so high in the @( is that there are multi"* homes

there and everyone watches stuff according to individual choice. In India) we still have a

maority of single"* homes) and television viewing is not an individual e1ercise.L

!obile phones) on the other hand) are accessible and hence can be used as the second or

third screen in a household. L's content creators then) mobile becomes a very important

medium. We believe that mobile can be used to unloc# content consumption in India in a

dramatic way)L says :upta.

http://www.business-standard.com/search?type=news&q=Facebookhttp://www.business-standard.com/search?type=news&q=Facebookhttp://www.business-standard.com/search?type=news&q=Twitterhttp://www.business-standard.com/search?type=news&q=Icc+Cricket+World+Cuphttp://www.business-standard.com/search?type=news&q=Star+Indiahttp://www.business-standard.com/search?type=news&q=Facebookhttp://www.business-standard.com/search?type=news&q=Twitterhttp://www.business-standard.com/search?type=news&q=Icc+Cricket+World+Cuphttp://www.business-standard.com/search?type=news&q=Star+India

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(ince it is a free app) CotstarJs monetisation will depend solely on advertising and this is

where :upta sees scope for innovation. urrently) the app is e$uipped to provide ad space

in the preroll /before the video0 or midroll /between the video0.

"he whole idea of appointment viewing is slowly seeing a shift) with people increasingly

choosing to watch content on their personal devices) at their own time.

&aunch) however) has highlighted three priorities% encouraging more people to try the

service) especially those without access to Wi+iM persuading those who have tried it to

watch moreM and ma#ing money from all these new eyeballs) initially from advertising.

(tar is targeting brea#even for Cotstar within three to five years as an adsupported

business N another area where (tar has useful e1prience but more to learn.

"he ad mar#et for ,"" overlaps with broadcast but has its own dynamics) incorporating

more location specific and direct response advertising) incurring closer competition with

:oogle.

urrent mobile data costs effectively position Cotstar as a premium paid service today)

especially compared to relatively affordable bills for cable "*. ;onetheless) economics

should become manageable over the ne1t few years) as data costs come down) new

payment options develop and Wi+i becomes more prevalent across the country.

onsumer barriers around cost and access also ma#e Cotstar a complementary service)

rather than competition to traditional "* for the near term. 's those barriers come down

however) and cable and satellite platforms develop their own multiscreen offerings) (tar will

have to decide what role its directtoconsumer service will play.