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This is an original framework developed by the author to help in the Strategy Analysis and Planning for an organization. This framework ensures that the strategy development process has a built-in strategic alignment starting with the Vision & Values till the recommendations of the Value Innovation. This strategic alignment is critical for companies to enhance their core strategic competencies in developing blue ocean markets via Value Innovation.
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STAR Framework Strategy Tracing Analysis Recommendation
A strategy planning framework to
maintain strategic alignment from
VISION to VALUE INNOVATION
Madhuranath R ©2012
VISUALIZATION
Madhuranath R ©2012
Madhuranath R ©2012
DESCRIPTION
Madhuranath R ©2012
FRAMEWORK DESCRIPTION
• PURPOSE : Strategic Analysis and Planning with strategic alignment from VISION statement to VALUE INNOVATION
• REQUIRED : Awareness of basic Strategy Frameworks
• OUTCOME : Derive the Value Innovation for the organization
• COMPONENTS – Foundational Triangle: Vision-Mission-Values of the organization
– Framework Triangle : KSF-SWOT-ERRC analysis of the industry
– Tactical Priority Axis : Priority of attributes in Tactical Planning
– Strategic Priority Axis : Priority of activities in Strategic Planning
Madhuranath R ©2012
FRAMEWORK EXPLAINED
• Foundational Triangle / Guiding Triangle – Vision and Values form the foundation of a strategic plan and ultimately support the
Mission which has the highest priority in terms of planning action for the short term
• Framework Triangle / Analysis Triangle / Recommendation Triangle – KSF & SWOT are analysis frameworks which help in identifying the success factors and
opportunities which help to derive the Value Innovation using the ERRC framework
• Tactical Priority Axis – The attributes of Vision and Values have a lower priority during tactical planning. But
that does not mean short term / tactical planning will ignore them completely as ultimately the Mission planning is done with the Values and Vision inputs as the basis.
• Strategic Priority Axis – The activities of KSF and SWOT analysis have a lower priority during strategic planning.
This is because KSF and SWOT are usually done in retrospect and do not need innovation. Whereas ERRC analysis is future focused and needs innovative thinking to arrive at Value Innovation strategies that will create a Blue Ocean for the company. However, KSF & SWOT are the analyses which provide inputs for ERRC analysis.
Madhuranath R ©2012
THANK
YOU
Madhuranath R ©2012