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Standout Exhibit Report
Selected and Prepared by the E3 Exhibitor Evaluating Team:
<Name> and <Name>
LAS Vegas CONVENTION CENTER - 3/21-3/23/2017
31 Standout Exhibit Ideas Selected by the E3 Exhibiting Effectiveness Evaluation Team
By Jefferson Davis, Tradeshow Bob Milam, & Judi Baker-Neufeld
As a value-added exhibitor service, ASD provided new exhibiting companies with a complimentary E3 Exhibiting Effectiveness Evaluation. The report acknowledges exhibitors who displayed imaginative, creative, and effective ideas. The photographic report serves as a show specific knowledge resource for all participating companies.
Note: The exhibits in this report are in no particular order and are not ranked good, better, or best. These only represent a sampling of the many effective exhibiting practices we observed at ASD Market Week. Enjoy!
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2017 Competitive Edge
Effective Merchandising: UNI Hosiery
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1A. In a sea of booths with
too much merchandise and
not enough story telling and
visitor guidance, UNI Hosiery
thought like a retailer. Not only
did they recreate their own
store, UNI also used smartly
placed signs to target their
visitor, tell their company
story, focus on their show
specials, and call out their
quick shipping locations. Every
exhibitor can learn from this
great example.
2017 Competitive Edge
Effective Messaging: UNI Hosiery
2017 Competitive Edge
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1B. Features and benefits were clearly
outlined on a well placed poster on the
perimeter of the booth.
1C. UNI made it easy for attendees to
understand some of the benefits of
working with the company.
Eye-catching Product Promotions
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2. Velzera 3. ILYS
This is a low-cost, but highly-effective example of
using well-placed signage to guide buyers to their
best sellers. The approach helped buyers know
exactly where to focus in the booth.
This inline exhibit used a visually-attractive and
high quality slat wall with outstanding visual
merchandising to recreate the in-store POS
experience. See the featured product on the
internally lit mannequin? So did every buyer!
2017 Competitive Edge 2017 Competitive Edge
Small Exhibits with Big Impact
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Among the best small booths in the show, Kool
Breeze used a well designed fabric exhibit with
informative graphics and well-placed A/V to demo
the product. For added impact, embroidered product
samples showcasing companies Kool Breeze was
targeting were prominently placed on the aisle.
4. Kool Breeze 5. Emojis
Ok, it’s no big secret that people are people watchers. Capitalizing on this knowledge encouraged Emojis to integrate their product into a wearable promotion. Attractive staffers wearing the product attracted attention and more attendees to the booth.
2017 Competitive Edge
Show Stopping Props & Great Callouts
7. Moon Collection
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This small but crafty booth is a clinic on how to
use a show stopping staff prop and a cool iconic
graphic backdrop to tell what you sell fast.
6. Showaflops
Calling out to your audience is a smart
engagement strategy. This small booth placed
their call out copy in a high visibility place…
right where it needed to be for optimum
impact.
2017 Competitive Edge
Effective Retailing and Succinct Messaging
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8. Sexy Couture: This booth was a
clinic on space optimization and
recreating the retail environment. Two
mannequins at the front demanded
attention. A colorful well-lit backdrop set
the frame. Products on display on the
top rack and those below recreated a
retail environment for attendees.
2017 Competitive Edge
Interactive Product Demos
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9. Interactive demos are the
#1 way attendees prefer to
engage in the exhibits. Not
only does it attract an
audience but it also educates
the prospects about products
and services. Uncle Bubble’s
bubble tube demo was
irresistible to passerby's. This
approach can lead to
increased booth traffic, leads
and sales.
2017 Competitive Edge
Strong Branding & Effective Booth
Communications
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10. Aurora: Strong
branding throughout all
elements of the exhibit
demonstrate a commitment
to consistency. This
strategy communicates
uniformity which makes a
strong and positive
impression on buyers.
2017 Competitive Edge
Impressive Visuals and Messaging
11. Amazing Shine: A picture’s worth a 1,000 words and this booth proved it! Large, colorful strategically placed graphics like these make it easy for attendees to find the booth. Adding descriptive copy helped Amazing Shine understand the value proposition.
13. illumibowl: No wonder this company was on Shark Tank! A large billboard style graphic with clear messaging let buyers know exactly what they do. From time to time a staffer even sat on the toilet drawing more attention to the product. Now that’s show biz!
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2017 Competitive Edge
Great Ideas – Extending Presence
Beyond the Booth: The Naked Bee
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13. To extend their presence
at ASD, and drive traffic to the
booth location, Naked Bee
utilized a product pedestal.
This contained a strong call to
action using three magic
words…NEW, FREE, SPECIAL
giving visitors additional
incentives to visit.
2017 Competitive Edge
Powerful Message & Graphics:
PowerAwareUSA
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14. Direct message, not clever
nor cute. PowerAwareUSA
stated EXACTLY who should
stop and talk to them - and
why! A Buyer of cellular
accessories would find this hard
to resist.
2017 Competitive Edge
Elegant Booth, Great Merchandising:
Cil Lashes
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15: This previous ASD Best of Show Winner never stops improving their exhibit. Their elegant booth
used an art gallery theme to communicate the company’s outstanding product quality. To reinforce
the gallery strategy, graphics were presented inside picture frames and fresh flowers were liberally
placed around each display. The staff was easy to identify in their elegant attire accented with large
floral boutonnieres. In all there was a clear message of quality and class to the exhibit.
2017 Competitive Edge
Eye-Catching Color & Lighting:
Southwest Specialty Food Inc.
16. Hot colors and strong lighting demand attention. It’s even better when your products are also hot and spicy. This approach not only reinforced the products key attributes, it also attracted its fair share of attention.
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2017 Competitive Edge
Communicating How to Sell Your
Product: Pennsylvania Dutch Candy
17. Buyers need to know more than what you sell…They also need to know how you can help them sell it and why to buy it from you instead of another company! Promoting your in-store POS with visible pricing makes the buying decision much easier.
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2017 Competitive Edge
18. When possible, why not create your exhibit using the actual product? This small company smartly used oversize Lego type bricks for the back wall display. This tied in perfectly with the company’s main products; hats that included space to build and display Legos on the rim.
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Good Integration of Product in Display:
Brick Brick
2017 Competitive Edge
Colorful, Eye Catching Inline Booths:
Mod Milk
19. Colorful, eye catching halo lighting around two logos and “high voltage” well lit graphics gave this booth an edge. All this combined to ensure this unique stand was not to be missed.
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2017 Competitive Edge
Great Lighting, Color & Imagery
20. Crazy Skate Co.: Here’s another excellent example of how to turn an ordinary slat wall into a brightly lit and well branded
mini retail skate store. Well done!
21. j-lash: Impressive backlit images are an irresistible attention getter in this colorful exhibit. No question about who
j-lash was and what they do in this can’t miss exhibit.
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2017 Competitive Edge
Recreating a Top Notch Retail
Environment: the CRÈME Shop
22. Exceptional example of how attention to detail, lighting, messaging, and easy to access product displays created a simulated retail environment to great effect.
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2017 Competitive Edge
Good Company Descriptors: Topco
23. Topco is a food buying cooperative so it was critical that they quickly communicate this in the display. The succinct benefits/ company descriptors quickly established a connection with target attendees while it told attendees what Topco offered attendees.
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2017 Competitive Edge
Great Parallel Imagery:
New Santa Cruz Shredder
24. Santa Cruz paralleled their grinders to the surfing culture, using miniature surfboards to deliver product information and show specials. Very eye-catching and original approach to messaging.
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2017 Competitive Edge
Effective Descriptors and Messaging:
CBD Drip
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25. CBD was one of the best communicators of what they sold and why the audience
should care. The #1 most trusted brand was supported by a tagline on the tablecloth positioned on the center counter that couldn’t be missed. The descriptor communicated how CBD drip was the official Vape Additive so it was easy to understand what the company was promoting.
2017 Competitive Edge
Outstanding Merchandising: Grav 26. Grav presented its stunning glassware in an art gallery like setting that attracted its fair share of attention. The displays were supported by product information delivered in video format. The outstanding production values attracted an audience and encouraged them to learn more about Grav’s outstanding product line and company resources.
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2017 Competitive Edge
Effective Product Promotions & Customer
Benefits: Cannabis CBD Edibles 27A. Products were admirably showcased in a step display that was labeled so each candy was easy to identify. The primary benefit of FREE SHIPPING was highlighted in front of the display so it couldn’t be missed.
27B. The colorful backdrop included enticing photos of the Cannabis Candies with the company ID prominently featured.
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2017 Competitive Edge
Clever Booth Attractions: Best Whip 28A. Products were nicely displayed on the shelves on the display. The video over the top shelf indicated how the products worked. Best Whip was reinforced on the counter at the front which was also covered with product photos for additional reinforcement.
28B. Best Whip hired an actress to play the part of one of the Best Whip characters. Attendees lined up for a photo op. This provided prospects with a reminder of their visit to the booth.
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2017 Competitive Edge
Great Merchandising and Informative
PowerPoint: DCGreeting.com 29A. To showcase the DCGreeting.com line of products, not only did they set up a complete greeting card display as it appeared in the stores, they also presented an outstanding video to reinforce product information, features and benefits.
29B. One of the slides specified why buy from Dickens. It succinctly communicated how retailers could profit from a relationship with the company.
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2017 Competitive Edge
Original Approach to Exhibit:
MIDTENN Wholesale 30. It may not look like much, but to retailers it presented a whole new money making opportunity. MIDTENN’s primary products were consolidating mixed lots from Amazon and EBAY sellers, re-packaging these and selling the palettes to retailers. All of this was effectively communicated on the front of the boxes. In addition to scanning attendees, the palettes were on sale for onsite buyers.
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2017 Competitive Edge
Visible Show Specials and Eye Catching
Displays: Leap Year 31. Leap Year, a distributor of a variety of high visibility children’s educational toys did an exceptional job of organizing and showcasing its wide product line. In addition, they were quite effective at highlighting the show specials in a number of high visibility areas on the tables around the displays.
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2017 Competitive Edge