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What is a stakeholder?
Anyindividual,grouporins1tu1onthatwillbeaffected,
orhaveanimpactontheprojectac1vi1esorproject
comple1on.
So why do you think should we do a stakeholder analysis?
Iden1fy
Iden1fythepowerfulandvulnerablestakeholders
Understand
Understandhowtoeffec1velycommunicatewiththem
An1cipate
An1cipatepeople’sreac1onsthroughouttheproject
Advocate
AdvocateforthosewithliAlepowerbutalotofinterest
• By identifying stakeholders at the beginning of a project, we can improve the probability of all stakeholders having a shared sense of ownership over the project and that everyone is satisfied with the expected deliverables.
4
Stakeholder Analysis
Stakeholder Analysis
• Stakeholder analyses help us avoid… • “false positives”: Stakholders that consider
themselves relevant to project implementation even though they aren’t.
• Or miss.. • “Ghosts”: Stakeholders that do not consider
themselves relevant, but are in fact very important.
Internal Stakeholders
• Internal Stakeholders are groups or individuals who work within an organization or project.
• Examples?
External Stakeholders
• External Stakeholders are individuals or groups outside a business or project, but who can affect or be affected by the business or project.
• Examples?
Examples Internal
• CIMMYT(Interna1onalMaizeandWheatImprovementCenter)
• RIFAmentorinCIMMYT• Mexicanwheatcommunity(farmers,farmadvisors,breeders)
• UCDavisfellow
External
• CIMMYTfunders• RIFA(ResearchandInnova1onFellowshipforAgriculture)
• RIFAmentoratUCDavis• Globalwheatcommunity(farmers,breeders,researchers)
Power/Influence Grid
ListofStakeholdersDirect:• Alberto• Francisca• CamilaIndirect• Municipality• Pilar• Conafe(electricityCo.)
LevelofInterest
LevelofP
ower
MarginalMonitorregularly
forchanges
AffectedIden1fyconcernsandkeepinformed.
Poten1allyInfluen1al
Understandandsa1sfytheirneeds
KeyPlayersAc1velyinvolveinallprojectac1vi1esandmakesureallare
positve.
Analysis
Interest
Power
Monitor Inform
Maintainsa-sfied
ManageIntensively
• Conafe• Municipality
• Pilar
• Camila
• Francisca
• Alberto
ListofStakeholdersDirect:• Alberto• Francisca• CamilaIndirect• Municipality• Pilar• Conafe(electricityCo.)
Analysis
Interest
Power
Monitor Inform
MaintainSa-sfied
ManageIntensively
• Conafe• Municpalidad
• Pilar
• Camila
• Francisca
• Alberto
ListofStakeholdersDirect:• Alberto• Francisca• CamilaIndirect• Municipality• Pilar• Conafe(electricityCo.)
Stakeholder Matrix
• A stakeholder matrix is a good way to systematize information that you have collected by adding more details and information.
Stakeholder Matrix Stakeholder Stakeholder
Influence(H/M/L)
StakeholderAAtude(+/-)
IntensityofImpact(H/M/L)
Priorityforthesuccessoftheproject(H/M/L)
Interests
Direct
Alberto M + M H Earnsmore
Francisca L - L L Losesimportance
Camila H + H H Leadsini1a1ve
Indirect
Municipality H - L M Losesinfluence
Pilar L + L L Isinterested
Conafe M + M M Earnsmore