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Stakeholder Analysis in Project
Management
Prepared by Bes M. Calub, May 2012
Who are stakeholders?
- People, groups or organizations who are affected by or can affect a project or a decision.
Prepared by Bes M. Calub, May 2012
Stakeholder interests:
- something that is important for people, groups or organizations because it affects their needs and goals.
Prepared by Bes M. Calub, May 2012
Stakeholder influence:
- Refers to the power, authority or control over resources or over other stakeholders
Prepared by Bes M. Calub, May 2012
What is stakeholder analysis?
The process of identifying the people, groups,
and institutions that will affect or can be
affected by a project positively or negatively.
Prepared by Bes M. Calub, May 2012
What is stakeholder analysis?
The process to analyze the stakeholders’
interests, influence problems likely to be
encountered and strategies to solve them.
Prepared by Bes M. Calub, May 2012
Stakeholders to be
involved in Project
Management
Stakeholder’sInterest in the
Project
Stakeholder’s Influence Over
the Project
*Stakeholder’s interest: indicate if low or high; explain why it is low or high**Stakeholder’s influence: indicate if low or high; explain why it is low or high
Stakeholder Matrix
Stakeholders to be involved in Project
Management
Stakeholder’sInterest in the Project
Stakeholder’s Influence Over the Project
VillagersHigh
Because they will be moved out of the area where the road will be built.
LowBecause they know they have to follow or else….
*Stakeholder’s interest: indicate if low or high; explain why it is low or high**Stakeholder’s influence: indicate if low or high; explain why it is low or high
Simple Stakeholder AnalysisExample: Project to build a road
Group Exercise (20 min)
Part 1
Fill in the Stakeholder Matrix.
Identify the five most important stakeholders in your Proposed Project
Rate the stakeholders’ main interests and influence whether “low” or “high”. Explain why.
Group Exercise (0 min)
Group Exercise (20 min)
Part 2
Copy the names of your stakeholders in oval cards.
Insert the cards in the Stakeholder Map
Keep your group output for presentation later.
High
High
LowInfluence
Make a List of stakeholders (one card, one stakeholder)
Interest
1
2
3
4
5
Stakeholder Map
High
LowInfluence
High
Interest
Stakeholder Map…what does it mean?
High
LowInfluence High
Interest
Key players
Very interested in the project, and high impact on decision-making
* Should be closely involved throughout to ensure their support
Stakeholders Map:Types and Levels of Stakeholder Involvement
High
LowInfluence High
Interest
Key subjects
Very interested in the project, but little influence
Less impact on decision-making
*Require special efforts to ensure that needs are met and participation is meaningful
High
LowInfluence High
Interest
Key setters
Not so interested in the project, but has high influence.
Impact on decision making Could be a risk?
* Need to be kept informed and views acknowledged
High
LowInfluence
High
Interest
Crowd
Less important
*Unlikely to be closely involved in the project and no special strategies are required
Thank You!