COMPANY PROFILE

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StageUp Group was born in 2001 and is divided in two branch:

The headquarters of StageUp is in Bologna, others offices are based in Milan and a representative office is in Atherton, California,

near Sylicon Valley.

StageUp - Sports & Leisure Business is the leading Italian capital company in management consulting, research, advisory and training

in sports, culture and entertainment markets.

StageUp - Consulting operates in the fields of technology and innovation services with broad spectrum ranging from management

consulting to advisoring, through development, commercialization and production of hardware and software.

StageUp partners are:

StageUp Group

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Operations in sports and leisure markets

MISSION

StageUp - Sports & Leisure Business provides advanced and integrated consulting services for the entire value chain of

customers (strategy, design, planning and monitoring, trading, marketing rights buying and selling, supervision and

implementation of operational projects) and operates mainly in the following areas: Sponsorship, Product Placement,

Media & Broadcasting Rights, Event Management, Arena Management, Innovation & Technology.

OFFER

The wide range of services is divided into four areas: Consulting, Research, Advisoring and Training.

Specifically, StageUp is among the leading companies for consulting services to operators in the sports, culture and

entertainment market:

Business development

Marketing e Communication

Sponsoring

Media Rights

Market research

POINTS OF DIFFERENCE

Qualified know how results of consolidated management team experience

Strategic partnerships with international companies

Ability to operate along the whole value chain of customers

Sophisticated proprietary models for communication planning and investment control.

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Sport makers Companies

Entertaiment productors

Public AdministrationMedia Centers

We have worked with …

COMUNE RIMINI

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Joint Venture

Founded in 1975, Ipsos is an innovative, entrepreneurial, client-focused organisation, providing research

services to clients on a global basis. Ipsos is the only global market research company that is still controlled

and operated by market researchers. Its goal is simple: to be for clients' preferred research partners in its

areas of specialisation, based on BQC (Better, Quicker, Cheaper) methodologies and processes.

StageUp and Ipsos have formed in 2001 a joint venture for development on the Italian and European models of advanced

planning and investment control in below the line communication. These tools allow to define ex ante the optimal

communication strategies and to measure ex post returns.

During these years StageUp and Ipsos have developed and launched several market researches in sport and culture, in

particular the analysis of interest in sports and sporting events, the analysis of the fans, the communication potential of

testimonials.

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Markets and skills

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The services

RESEARCHRESEARCHCONSULTANCYCONSULTANCY

ADVISORINGADVISORING TRAININGTRAINING

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Qualified expertise in markets and management of sport, leisure time,

innovation and technology, the result of consolidated managerial

experience gained by the team and partnerships with international

excellence.

Services based on an objective view of the market and the customer, based

solely on the facts, as well as on the large wealth of market data owners

POINT OF DIFFERENCEPOINT OF DIFFERENCE

FIELDS OF INTERVENTIONFIELDS OF INTERVENTION

� Market Analysis

� Business development

� Value certification of the sponsorship

� Contracts tied to sponsorship agreements

� Media rights and marketing rights management

� Ideation, planning and implementation of sponsorship projects, events,

product placement

� Marketing strategy & planning

� Monitoring the return of investments in unconventional communication

(sponsorships, product placement, events)

� Technology scouting, with particular reference to applications connected

to the web 3.0 and the sensors

� Technology transfer

Consulting services

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StageUp offers investors a 360° advisory service supporting them in all stages of the process, from creation and its

management program planning and implementation, to the measures for improvement and certification of returns on

investment, through ex post monitoring researches.

The intervention of StageUp allows an optimal choice of means, a better relationship between quality and price, the

optimization of the effectiveness of the plan and reduced organizational complexity. The advice is enriched thanks to an

extensive database of information resulting from research specific properties.

Services for unconventional communication projects

IMPLEMENTATION

AND CONTROL

Operational management

and related activities,

analysis of returns in real

time

CONTRACTS

Support in the

drafting of the

contract on behalf of

the client

BUYING

Negotiation of rights

alongside (or on

behalf of) the

customer

PROJECT DESIGN

Defining the optimal

plan and

interventions to

support

PLANNING

Examination of

customer needs and

developing

alternative plans

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Research offer

StageUp is specialized in carrying out researches and studies to analyze the market of sport, culture and entertainment.

These analyzes are useful tools in achieving activity planning and business planning, the choice of methods and activities

control and verification of communication investments. Particular attention is paid to the markets of sponsorship and product

placement that require even more sophisticated tools to optimize the results.

In particular, the analysis focuses on:

scenarios of the sponsorship market

italians sports cultural and entertainment consumption

the communication potentials of sporting and cultural events

on the potentials of testimonials and celebrities’ communication

on the effectiveness and return on project sponsorship

about effectiveness and returns on innovative forms of communication, including product placement

analysis of sport and culture business

monitoring of BTL investments.

SOME CASE HISTORIES

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VENICE MUNICIPALITY

Sponsorship advisor

2007/08

Advisoring (1/2)

2007/10

ITALIAN FOOTBALL FEDERATION

Sponsorship advisor

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Advisoring (2/2)

ITALIAN BASKETBALL LEAGUE “SERIE A”

Dal 2003

ITALIAN VOLLEYBALL LEAGUE “SERIE A”

Dal 2003 al 2010

Marketing & media

advisor

Marketing advisor

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Consultancy (1/2)

2009/10

CALABRIA REGION

Structuring, planning and management in the tourism promotion plan: acquisition of marketing rights of the testimonial Rino

Gattuso, design, layout and planning of the campaign (in collaboration with the "School of Emanuele Pirella"), acquisition of

sponsorship rights of Italian National Football Teams and activation of the sponsorship.

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Consultancy (2/2)

Dal 2005 al 2010

MAZDA MOTOR

OBIETTIVO LAVORO

Planning, management and / or monitoring sponsor program

2005/072003/06 2011/122002/05

Structuring, planning, rights acquisition, management and implementation of the sponsor program in sports

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Researches

TELECOM ITALIA

Dal 2004

Monitoring through market surveys, the

impact on the brand of sports sponsorship

plan triggered by the Group

© StageUp – Sport & Leisure Business

All rights reserved

StageUp Sport & Leisure Business

Headquarters and offices: Bologna – Via Cairoli, 11 - 40121

Other offices: Milano – via Macchi, 97 – 20124

Atherton California (USA) – CA 261 Camino Al Lago

Tel. 051.58.71.554 - Fax. 051.58.71.504

Web Site: www.stageup.com

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