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Stadttor 1 · 40219 DüsseldorfTel. 0049 (0)211 – 3003 420Fax 0049 (0)211 – 3003 200www.micus.de · [email protected]
The value of PSI: the business sector perspective
13th June, 2008
Dr. Gaby Boele-Keimer
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MICUS – Business@Government
MICUS – The company
Offices:• Düsseldorf• Berlin
Clients:• Public Sector• Energy Sector• Service Sector
Sectors of activity:• Management Consultancy• eGovernment• Market Studies
Management:• Dr. Martin Fornefeld• Jutta Lautenschlager
• The market for geospatial information:potentials for employment, innovation and value addedFor the German Ministry of Economics, 2003
• The Impact of Broadband on Growth and ProductivityFor the German Ministry of Economics, 2006
3
Outlook
• Business models for German companiesin international geo-information marketsFor the German Ministry of Economics
• The Impact of Broadband on Growth and Productivity For the European Commission, DG Information Society and Media
• Assessment of the re-use of Public Sector Information in the Geographical information, meteorological information and legal information sectorsFor the European Commission, DG Information Society and Media
Market studies to be published in 2008:
MICUS – The company
Available on www.micus.de
What do we know about the re-use of PSI?
The Status quo
27 bn €Total market size
Europe
MEPSIR (2006)
PIRA (2000)
4
₤ 1 bnPotential net
economic value UK
OFT (2007)
1.51 bn €Geodata in Germany
MICUS (2008)68 bn €Economic potential of
PSI in Europe
52%Share of geodata
PIRA (2000)
All studies state that the economic potentials of PSI re-use are not realised yet.
737 m €Economic value PSI
FranceGFII (2005)
What are the common statements of the stakeholders?
The Status quo
PSI holders
1. PSI Directive is implemented
2. Products are available
3. Services are in development
4. Prices and licenses reflect the PSI Directive
5. A stable turnover is necessary to safeguard the sustainability of the system
6. Financial balance depends on turnover Restrictions due to fiscal restraints
5
PSI re-users
1.Prices are too high
2.Licensing is restrictive
3. Licensing takes too long
4. PSI holder is an (unfair)
competitor
5. High value products are not
re-usable
6. Unrefined products are not
accessible
PSI holders PSI re-users
Aims of the current study
1. Facts and figures about the current re-use
• concerning data delivery from PSI holders
• concerning data procurement from PSI re-users
2. Facts and figures about changes since 2002
3. Facts and figures about certain changes due to the PSI Directive
Case studies
4. Definition of significant indicators to measure re-use
1. Facts and figures about the current re-use
• concerning data delivery from PSI holders
• concerning data procurement from PSI re-users
2. Facts and figures about changes since 2002
3. Facts and figures about certain changes due to the PSI Directive
Case studies
4. Definition of significant indicators to measure re-use
6
Study on PSI Re-use
7
The shares in the market for geoinformationhave changed since 2000
The PSI market – in Germany
2000 2007
Total: 1.0 bn Euro Total: 1.51 bn Euro
450 m €
200 m €
350 m €
278 m €
500 m €
728 m €
18%
33%
48%
Source: MICUS Management Consulting, 2001 Source: MICUS Management Consulting, 2008
Planning and maintenance
systems
Navigation
Geomarketing
Navigation
GeomarketingPlanning and maintenance
systems
KBA80.000 k€
49%DWD
50.654 k€31%
Juris GmbH27.400 k€
16%
Others6.213 k€
4%
At the same time the re-use of public geographic data lags
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Source: Federal Budget 2007, Juris
- Prices for geographic have been stable (a new pricing model was introduced by the AdV in January 2008)
- The turnover for geographic information has been stable
No significant changes in the volume of procured public geographic data
VEHICLES
METEO
LEGAL
- STATISTICS <1%
- CARTOGRAPHY <1%
- Nature protection
- Environment
- Geo-information- Medical information
Public earningsfrom PSI re-use in GermanyTotal: 164,267 k€
The PSI-market – in Germany
The market value of the private sector develops according to the deregulation scenario, the public sector remains in the status-quo
9
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
year
Market value ( bn€)
Scenario 1: Status-Quo
Scenario 2: Deregulation
2002:1.220 bn€
2008:2.160 bn€
The market of geoinformation - in Germany
Source: MICUS Management Consulting, 2003/ 2008
Growth drivenby the value of content
Growth drivenby IT technology
2007:1.510 bn€
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Recent acquisitions of private companiesare indicating the market potential
Teleatlas 308 Mio. €Navteq 560 Mio.€MapInfo 165 Mio. $Multimap 15 Mio. €
Pitney Bowes Inc. 408 Mio. $ Microsoft 50 Mio. €
Cartographicdata providers
Geomarketing,other processed data and maps
TomTom 2,9 Mrd. €NOKIA 5,7 Mrd. €
Mapping applications
Acquisition price:2 to 5 times theannual turnover
Acquisition price :9 to 10 times theannual turnover !!
The PSI market
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Source data Information systems
Information-based services
Basic dataSpecific data
Complex combinations of data
MappingGeocodingAnalysis tools
PlanningAnalysisMarketingControllingRoutingLocation analysisBusiness strategyAdvertising
Completion of a task
enduserPSI re-user
x 1
x 10x 5
Market value
Consider the whole value chain:Seeing the value added factors
Business models
PSI holder Service provider
Additional data and functions
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Example for partial substitutionThe private sector is setting up parallel infrastructures
- Yellow dots: weather stations from the DWD (Germany‘s National Meteorological Service) - Red dots: weather stations from a private meteorological information provider
The Status quo
Source: www.wetterstationen.meteomedia.de
The private company‘s own network of weather stations were built after negotiations with the DWD failed
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Recommendations
1. Raise awareness of the potentialin the reuse of public sector information.
2. Exploiting the potential in the PSI-marketrequires lower pricing and less restrictive licensing agreements.
3. There is no such thing as a free lunch!Reusable, high quality information requires investment.
4. Be aware of substitution.Rethink and review the need for public services.
