St. Cloud’s Downtown Trolley Sponsorship Opportunities — Summer 2014

Proposed

Trolley ScheduleJune, July and AugustMonday - Saturday: 11 am - 7 pmArea Served

• Downtown and River’s Edge Convention Center

• Munsinger and Clemens Gardens

• St. Cloud State University and Lake George

• Riverside Park and the Mississippi River

Additional hours and special route will continue Wednesday nights for Summertime by George event

Community Benefits:• Offer a FREE attraction

to draw visitors to St. Cloud

• Increase foot traffic within Downtown area

• Provide alternative mode of transportation

• Celebrate our cultural heritage

The St. Cloud Downtown Council and Metro Bus are teaming up with local businesses to bring the Downtown Trolley back again this summer.

A ride on the Downtown Trolley makes St. Cloud even more special!

The Downtown Trolley will benefit businesses by making travel easy and fun for everyone.

Metro Bus has pledged half the operating cost. Sponsors are needed to cover the remaining $26,000.

Sponsors will receive special recognition • Inclusion in print and online Trolley schedules • Ad space inside the Trolley • Major sponsors also will be incorporated

into the Trolley’s signage

A portion of your sponsorship may be tax-deductible.

Learn more! Contact Pegg A.K. Gustafson

St. Cloud Downtown Council

pegg@stclouddowntown.com

320.257.8600

The St. Cloud’s Downtown Trolley Sponsorship Proposal

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Husky ShuttlePark & Ride Service

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LakeGeorge

Mississippi River

Neenah Creek

Proposed Trolley Route

About the Trolley and its operationsThe Trolley is owned and operated by Metro Bus. Metro Bus operates the public transit system in St. Cloud, Sartell, Sauk Rapids and Waite Park. It also operates the Northstar Link Commuter Bus between St. Cloud and Northstar rail station in Big Lake on behalf of the Northstar Corridor Development Authority (NCDA).

The proposed schedule is based on when highest ridership is anticipated: 11 am - 7 pm Monday - Saturday, throughout the summer.

The route is designed to provide frequent service between Downtown and popular attractions (River’s Edge Convention Center, Lake George, SCSU, Munsinger and Clemens Gardens, Mississippi River and Riverside Park). The goal of the service is to provide another reason for people to take advantage of the fun things to see and do in Downtown.

The operating cost of $52,000 will be split between Metro Bus and sponsors secured by the St. Cloud Downtown Council. Some sponsorships may also come in the form of in-kind donations to help with promotions.

Additional Trolley service will be provided Wednesday nights between Downtown and the Summertime by George (SBG) event. The sponsorship of this service is garnered through the St. Cloud Rotary that plans SBG.

RidershipThe Trolley has been a wonderful addition to Rotary’s Summertime by George on Wednesday evenings June – August. Over 4,300 riders enjoyed the route looped between Downtown and Lake George.

Based on the 2004-2006 summer Trolley, we would expect ridership to be 20,000 and seen by an additional 100,000.

FeaturesThe nostalgic-looking Trolley features comfortable wooden seats and wood and brass trim inside. While the Trolley has a 1930s look, it is ADA compliant. A lift, located in the middle of the Trolley, is used to load people using wheelchairs.

Downtown Summer TrolleyThe purpose of the Trolley is to enhance St. Cloud’s Downtown as a destination by providing fun and easy transportation between shops, restaurants and nearby attractions. The goal is to extend a visitor’s stay for a meal, shopping or just a stroll. The Trolley makes it easy for visitors (and residents) to more easily explore the Downtown district, Munsigner/Clemens Gardens, Lake George and St. Cloud State University.

BRonze SiLveR GoLD PLATinuM$1,000 $2,500 $5,000 $10,000

1. Included in list of sponsors in Trolley brochure

1. Included in list of sponsors in Trolley brochure

1. Included in list of sponsors in Trolley brochure

1. Included in list of sponsors in Trolley brochure

2. Recognition in communications about Trolley (news release, websites, social media shout outs)

2. Recognition in communications about Trolley (news release, websites, social media shout outs)

2. Recognition in communications about Trolley (news release, websites, social media shout outs)

2. Recognition in communications about Trolley (news release, websites, social media shout outs)

3. Name recognition on Trolley stop signs

3. Name recognition on Trolley stop signs

3. Name recognition on Trolley stop signs

3. Name recognition on Trolley stop signs

4. Listed in print ads 4. Listed in print ads 4. Logo in print ads 4. Logo in print ads

5. Free ad inside the Trolley (11”x24”)

5. Free ad inside the Trolley (11”x24”)

5. Free ad inside the Trolley (11”x24”)

6. Free ad inside Trolley brochure

6. Free ad inside Trolley brochure

7. Mentioned in all radio ads

Downtown Summer Trolley2014 SPonSoR LeveLS & BeneFiTS

Learn more! Contact Pegg A.K. Gustafson

St. Cloud Downtown Council

pegg@stclouddowntown.com

320.257.8600