SST PURE SHAFT ALIGNMENT OVERVIEW

WWW.SSTPURE.COM

What is SST PURE?SST PURE Shaft Alignment is the golf industry’s leading method of using computer analysis to examine the structure of any golf shaft and align it in its most stable position. Irregularities exist in every shaft, and these irregularities induce off-line bending and twisting that negatively affect the way a club performs.SST PURE’s patented technology analyzes the structure of each shaft and locates its most stable orientation.Assembling a club in the SST PURE alignment results in longer, straighter shots and a lower spin rate.Each PUREd shaft is accompanied by a printout that details this improvement in performance.

Why does SST PURE work?The United States Golf Association has acknowledged that shaft manufacturers do not have the ability to produce shafts that are uniformly round or straight. Every shaft is as unique as a fingerprint, and every shaft is randomly installed into its clubhead.

As an example, the shaft cross-section represented to the right is slightly oval instead of being perfectly round.When flexed down the target line in this orientation, the shaft will flex toward its most stable plane. Even during consecutive perfect golf swings, this will prevent the clubface from being delivered to the clubhead in a consistent manner.

Why does SST PURE work?

The patented and computerized SST PURE Shaft Alignment System can analyze any golf shaft – steel or graphite – and locate its most stable orientation. Impact repeatability on the center of the clubface is improved up to 51 percent.

Simply rotating a shaft in the clubhead to its most stable position can radically affect the way the shaft performs. In the SST PURE position represented below, shaft bending and twisting through impact is minimized and the shaft consistently flexes straight down the target line.

The Proof is inthe Printout

The printout that accompanies each SST PUREd shaft is proof that the shaft’s most stable plane has been located.

SST PURE Distribution

In the past several years, SST and its worldwide networkof licensees has PUREd more than a million golf shaftsthroughout the world. Main distribution channels for SSTPURE are Golfsmith International and GolfWorks, thetwo largest golf component retailers in the world.Additional licensees include Henry-Griffitts, the largestcustom clubmaking company in the world; originalequipment manufacturer Nakashima Golf; and CoolClubs, a high-end custom clubfitting company inScottsdale, Ariz., founded by well-known clubmaker MarkTimms. More than four dozen other custom clubmakersthroughout the United States and internationally havealso licensed the SST PURE process.

SST PURE AutomatedTechnology

SST PURE has achieved near-universal acceptance on the PGA Tour, with more than $1.25 billion won by players who have had shafts SST PURE aligned.

"I love technology thatmakes my game betterand I don't have to doanything on my part.That's what PUREingdoes for me."Padraig Harrington, 2007 & 2008 Open Champion, 2007 Order of Merit winner, 2008 PGA Champion

SST PURE on TOUR

“I believe that every shaft should be PUREdto put any structural inconsistency in a plane“down the line” rather that “across it.” At thevery least it’s got to help, psychologically, toknow that every shaft is exactly thesame. Ideally, shafts should be PUREd at thefactory before the graphics are put on so thatthey are all visually consistent as well.”Colin Montgomerie, Eight-time Order of Merit Winner

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SST PURE named one of 25 Great

Equipment landmarks in golf

history by Golf International

Magazine.