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    A

    Project Report

    On

    ANALYSIS OF MUTUAL FUNDSSCHEMES

    For

    KARVY Stock Broking Ltd.

    Submitted

    In Partial Fulfillment of

    MASTER IN BUSINESS ADMINISTRATION

    BY

    SRUJANA KUMARI MORTHA

    MBA-I

    FINANCE SPECIALIZATION

    COLLEGE OF MANAGEMENT RESEARCH & ENGINEERING

    PUNE 58

    (2006)

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    ACKNOWLEDGEMENT

    I, Srujana Kumari Mortha student of College of Management Research &

    Engineering, Pune have done my summer Training Project for a period of

    45 days in KARVY Stock Broking Ltd, Pune. This project is an attempt

    to share my experience & learning in a short span of time with company

    like KARVY. A successful project can never be prepared by single effort of

    a person to whom the project is assigned but also demands help &

    guardianship of some conversant person, who support actively or

    passively in the completion of project. I would like to take this opportunity

    to thank the Management of the company for giving me a chance to

    undertake project under the kind co-operation and guidance about the

    different investment options with a fantastic advisory group.I must

    continue to offer my grateful thanks to Mr. Ravi Gaikwad Sr.Relationship

    Manager) & Ninad Rughatate (Sr Relationship Manager) for their

    information & advice about the company to my project report. I am also

    thankful to my Internal Guide Prof. Shushmita Nande & Prof.

    Chandrashaker D. Ranade CMRE Pune for his assistance &

    encouragement, inspiration & various suggestions from starting to the

    completion of the project.

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    I also express my gratitude in no less measure to our Director

    Mr. Anshul B. Sharma, CMRE who guided me towards fulfillment of my

    project report. I sincerely hope that my project work will help the company

    in the long run.

    SURJANA KUMARI MORTHA

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    CONTENTS

    Sr. No Contents

    01 Executive Summary

    02 Company Profile

    03 Objectives & Scope

    04 Introduction

    05 Industry Prospects

    06 AMCs in India

    07 Mutual Funds in India

    08 Research Methodology

    09 Operations & Data Collection

    10 Recommendations

    11 Limitations

    12 Conclusion

    13 Annexure

    14 Bibliography

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    EXECUTIVE SUMMARY

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    With globalization and the growing competition in the investments opportunity

    available, the investor would naturally be interested in tracking the value of his

    investments, whether he invests directly in the market or indirectly through

    Mutual Funds. He would have to make intelligent decisions on whether he gets

    an acceptable return on his investments in the funds selected by him, or if he

    needs to switch to another fund. He therefore needs to understand the basis of

    appropriate preference measurement for the fund, and acquire the basic

    knowledge of the different measures of evaluating the performance of the fund.

    Only then would he be in a position to judge correctly whether his fund is

    performing well or not, and make the right decision. The project titled Analysis

    of Mutual Fund Schemes is an earnest effort top help the investors in

    tracking the performance of their investments in Mutual Funds and has been

    carried out with the objective of giving and understanding of Mutual Fund as a

    financial product, the meaning, importance, working etc. of Mutual Fund, the

    current position of Mutual Fund Industry in India, the number of competitors and

    other Mutual Fund position. The methodology for carrying out the project was

    very simple that is through secondary data obtained through various mediums

    like fact sheet of the funds, the Internet, Business magazines, Newspaper, etc.

    the analysis of Principal PNB Funds has been done with respect to its various

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    competitors on the basis of its ranking system mentioned in the Analysis and

    Findings part, which is formulated keeping the benefits and convenience to the

    investors in mind. The funds have been analyzed under various types such as

    Equity Funds, Income Funds and Balanced Funds.

    History has shown that investment categories that have had the greatest return

    potential also have had the greatest risk potential. Likewise, investments with

    conservative return are generally the least risky. The key to successful and

    stress free investing, therefore is to strike a balance between the financial

    objective and the ability to tolerate risk. Generally, this entails diversifying money

    across a combination of low, medium and high risk investments to create an

    overall balance, with the potential to meet both short and long term goals. The

    basic asset classes-stocks, bonds and cash equivalents consist of broad

    groupings of investments that can be divided further into more distinct and

    complex classes. Generally, stocks have historically provided maximum growth

    with higher risks. Bonds can provide both diversification (which helps to reduce

    overall risk) & a regular income stream and cash equivalents (such as money

    market funds) provide a less risky alternative to stocks and bonds while providing

    some protection from the erosion caused by inflation.

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    COMPANY PROFILE

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    About KARVY

    KARVY is founded by a group of Hyderabad based CHARTED ACCOUNTANTS

    in 1982 as a professional service firm. In the span of 20 years KARVY has

    entered into capital market activity too.

    KARVY is spread over 163 cities having about 440 offices. Over 450 NSE and

    BSE terminals spread across the country. Around 6000 active business

    associates are being attached with KARVY across the country. It also comprises

    of 3000 employees and professionals

    Principal activity of KARVY

    KARVY CONSULTANTS LTD.

    Deals with depository participant services and IT enabled services.

    KARVY COMPUTERSHARE PRIVATE LIMITED

    Performs transfer agency services for corporate and Mutual fund and also

    registrar for IPOs.

    KARVY INVESTOR SERVICE LIMITED

    Includes Merchant Banking and Corporate Finance.

    KARVY SECURITIES LTD.

    Is a big distributor of equity and other financial product.

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    In spite of all this KARVY has its RESERCH CENTER in

    Hyderabad and also member of Hyderabad stock exchange. It is also a member

    of National Stock Exchange.

    CORNERSTONES OF STRAREGY

    Focus on retail segment.

    Build a strong pan-india network managed by experienced professionals,

    build presence across metros & class A/B town.

    Build full-service capabilities leveraging the network-offer the entire gamut of

    financial services, backed by strong transactionprocessing and high volume

    handling capability.

    Established a high degree of customer ownership and top-of-mind recall in

    the local markets- ensures steady customer traffic and repeat business.

    Build a trusted brand; ensure high visibility.

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    ACHIVEMENTS

    Largest independent distributor for financial products

    Amongst the top 5 stock brokers

    Amongst the top 3 Depository participants

    Largest network of branches and business associates

    Amongst top 10 investment Bankers.

    Ranking 1st in retail procurement in equity IPOs.

    Ranking 8th in Merchant Banking services.

    MISSION OF KARVY

    Their mission is to be a leading, preferred service provider to our customer, and

    they aim to achieve this leadership position by building an innovative,

    enterprising, and technology driven organization which will set the highest

    standards of service and business ethics.

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    PRIVATE CLIENT GROUP

    This specialized division was set up to cater to the HIGH NET WORTH

    INDIVIDUAL and institutional clients keeping in mind that they require a different

    kind of financial planning and management that will augment not just existing

    finances but there lifestyle as well. Here they follow a hard nosed business

    approach with the soft touch of dedicated customer care and personalized

    attention. For this purpose they offer a comprehensive and personalized service

    that encompasses planning and protection of finances, planning of business

    needs and retirement needs and the host of other services, all provided on a

    one-to-one basis. The research report has been widely appreciated by this

    segment. The delivery and support modules have been fine tuned by giving

    facility to client to access online portfolio information, constant updates on their

    portfolios as well as value added advice on portfolio churning, sector switches

    etc.

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    OBJECTIVE AND SCOPE

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    OBJECTIVE:

    My project Analysis of Mutual Fund Schemes& Analyzing the

    Performance Factors was conducted for the following objective:-

    To gain an understanding and knowledge of Mutual Funds as an

    Investment Tool.

    To study the product profile of the company.

    To evaluate the performance of selected schemes of Mutual Fund of

    different companies.

    To compare the Mutual fund schemes on different parameters such as

    Annualized Returns, Standard Deviation, Sharpe Ratio, Beta, Alpha and

    R-squared.

    To analyze the performance factor of the Fund based on different drivers

    associated with the specific fund.

    SCOPE:

    The scope of the project is limited to Indian Securities Market and related to the

    Funds actively performing in the market. Mainly analysis part is with the products

    available with KARVY. However the project covers the overall scenario of the

    security market in India with different investment options, one of them is Mutual

    Fund.

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    INTRODUCTION

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    Financial planning is the process of identifying ones wealth

    accumulation and protection goals and developing a coordinated plan to helppriorities ones future financial decision. Financial planning should be taken as

    seriously as a medical prescription, as it deals with ones financial health. It

    should be seen not just as a means of achieving financial security, but as making

    a vital contribution to ones overall happiness and peace of mind.

    Financial planning can be manageable or overwhelming depending

    upon how one approaches it. Without guidance; its hard to know what one

    needs and when one needs it. With right information, tools and timeline, the

    choices become much easier.

    Intact, too many people are investing in MUTUAL FUNDS. After all itscommon Knowledge that investing in mutual fund is {or at least should be} better

    than simply letting your cash waste in a saving account, but for most people

    thats where the understanding of funds end. It doesnt help that mutual fund sale

    people speak a strange language that, that sounding sort of English, is

    interspersed with jargon like NAV, load/no-load, etc. Originally MUTUAL FUND

    Swere heralded as a way for the little guy to get a piece of a market. Instead of

    spending all the free time buried in the financial pages of ECONOMIC TIMES all

    one has to do is buy a mutual funds and be set on his way to financial freedom.

    But its not that easy .MUTUAL FUNDS are in excellent idea in theory but in

    reality they havent always delivered. Not all mutual funds are created equal, andinvesting in mutual fund isnt easy as thronging ones money at the first sales

    person who solicits business.

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    INDUSTRY PROSPECTS

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    What is a Mutual Fund?

    A Mutual fund is a common pool of money into which investors place

    their contributions that are to be invested in accordance to the stated

    objective. The ownership of the fund is thus mutual, the fund belong to all

    investors. Anybody with an invest able surplus of a few thousand rupees can invest

    in mutual funds. These investors buy units of a particular mutual fund scheme that has a

    defined investment objective and strategy. The money thus collected is invested by the fund manager in different

    types of securities. These could range from shares to debentures to money market

    instrument, depending upon the schemes stated objective. The income earned through these investments and the capital

    appreciation realized by the scheme is shared by its unit holders in

    proportion to the number of units owned by them Types of mutual fund schemes may be classified on the basis of its

    structure &its investment objective.. Thus a mutual fund is the most suitable investment for the common man

    as it offers an opportunity to invest in a diversified, professionally

    managed basket of securities at a relatively low cost and hence the riskfactor is also decreased in some way.

    The above figure shows that the investors pool their money with fund

    manager who invest in number of securities which may be government bonds,

    stocks, treasury bills, commercial papers, call money etc. these securities

    generate returns, which may be passed on to investors in the form of dividend or

    capital appreciation, depending on the investor.

    E.g.:- If the value of a funds asset stands at Rs.1000 and it has 10

    investors who

    have bough 10 units each, the total number of units issued are 100, and

    the value of one unit is Rs.10 (1000/100). If an single investor in fact owns 3

    units, the value of his ownership of the fund will be Rs.30 (1000/10*3 units). The

    value of the funds invested will keep fluctuating with the market pre movements

    causing the Net Asset Value (NAV) also to fluctuate.

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    For example, if the value of our funds assets increased from 1000 to

    1200, the value of our investors holding of 3 units will now be (1200/100*3units)

    Rs.36. the investment value can go up or down, depending on the market value

    of the funds assets.

    Benefits of Mutual Funds?

    If mutual funds are emerging as the favorite investment vehicle, it is

    because of the many advantages they have over other forms and avenues of

    investing, particularly for investor who has limited resources available in terms of

    capital and ability to carry out detailed research and market monitoring. The

    following are the major advantages offered by mutual funds to all investors:-

    Portfolio diversification

    Professional Management

    Reduction/Diversification of Risk

    Reduction of Transaction Costs

    Liquidity

    Convenience and Flexibility

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    PORTFOLIO DIVERSIFICATION:-

    Mutual Funds normally invest in a well-diversified portfolio or securities.

    Each investor in a fund is a part owner of all the funds assets. This

    enables him to hold a diversified investment portfolio even with a small

    amount of investments that would otherwise require big capital.

    PROFESSIONAL MANAGEMENT:-

    Even if an investor has a big amount of capital available to him, he

    benefits from the professional management skills brought in by the fund in

    the management of the investors portfolio. The investment management

    skills, along with the needed research into available investment option,

    ensure a much better return then what an investor can manage by his

    own. Few investors have the skills and resources of their own to succeed

    in todays fast moving, global and sophisticated markets.

    REDUCTION / DIVERSIFICATION OF RISK:-

    An investor in a mutual fund acquires a diversified portfolio, no

    matter how small is investment. Diversification reduces the risk of loss, as

    compared to investing directly in one or two shares or debentures or other

    instruments. When an investor invests directly, all the risk of potential loss

    in his own. A fund investor also reduces his risk in another way. While

    investing in the pool of funds with other investors, any loss on one or two

    securities is also shared with other investors. This risk reduction is one of

    the most important benefits of a collective investment vehicle like the

    mutual fund.

    REDUCTIOPN OF TRANSACTION COSTS:-

    What is true of risk is also true of the transaction costs. A direct

    investor bears all the costs of investing such as brokerage or custody of

    securities. When going through a fund, he has the benefit of economies of

    scale; the funds pay lesser costs because of larger volumes, a benefit

    passed on to its investors.

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    LIQUIDITY:-

    Often, investors hold shares or bonds they cannot directly,

    easily and quickly sell. Investment in mutual funds, on the other hand, is

    more liquid. An investor can liquidate the investment, by selling the units to

    the fund if open-end, or selling them in the market if the fund is close-end,and collect funds at the end of a period specified by the mutual fund or the

    stock market.

    CONVENIENCE AND FLEXIBILITY:-

    Mutual Fund management companies offer many investor

    services that a direct market investor cannot get. Investors can easily

    transfer their holding from one scheme to the other, get updated market

    information, and so on.

    Limitations of Mutual Funds?

    While the benefits of investing through mutual funds far outweigh the

    disadvantages, an investor and his advisor will do well to be aware of a few

    shortcoming of using the mutual funds as investment vehicle.

    1. NO CONTROL OVER COST:-

    An investor in a mutual fund has no control over the overall cost

    of investing. He pays investment management fees as long as he remains

    with the fund, albeit in return for the professional management and

    research. Fees are usually payable as a percentage of the value of his

    investments, whether the fund value is rising or declining. A mutual fund

    investor also pays fund distribution costs, which he would not incur indirect investing. However, this shortcoming only means that there is a cost

    to obtain the benefits of mutual fund services. However, this cost is often

    less than the cost of investing by the investors.

    1. NO TAILOR-MADE PORTFOLIO:

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    Unit Trust of India (UTI)

    In 1963, UTI was established by an act of Parliament and given a

    monopoly. Operationally, UTI was set up by the Reserve Bank of India, but was

    later de-linked from the RBI (Reserve Bank of India). The first and still one of the

    largest schemes, launched by UTI was Unit Scheme 1964. Over the years, US-

    64 attracted, and probably still has, the largest number of investors in any single

    investment scheme. It was also at least partially the first open-end scheme in the

    country, now moving towards becoming fully open-end.

    Later in 1970s and 80s, UTI started innovating and offering differentschemes to suit the needs of different classes of investors. Unit Linked Insurance

    Plan (ULIP) was launched in 1971. Six new schemes were introduced between

    1981 and 1984. During 1984-87, new schemes like Childrens Gift Growth fund

    (1986) and Master share (1987) were launched. Master share could be termed

    as the first diversified equity investment scheme in India. The first Indian Offshore

    Fund, India Fund, was launched in August 1986.

    The mutual fund industry in India not only started with UTI, but still counts

    UTI as its largest player with the largest corpus of invest able funds among all

    mutual funds currently operating in India. Until 1980s, UTIs operations in the

    stock market often determined the direction of market movements. At the end of

    1988 UTI had Rs.6,700 Crores of Assets Under Management (AUM).

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    CLASSIFICATION OF MUTUAL FUNDS:

    There are many types of mutual funds available to the investor. However,

    these different types of funds can be grouped into certain classifications for better

    understanding. From investors perspective, we would follow three basicclassifications:-

    Open end v/s close end

    Load and Noload Funds

    Tax-Exempt and Non-Tax-Exempt Fun

    OPEN END V/S CLOSE END:-

    An Open-End Fund is one that has units available for sale &

    repurchases all times. An investor can buy or redeem units from the fund itself at

    a price based on the Net Asset Value (NAV). NAV per unit is obtained by

    dividing the amount of the market value of the funds assets (plus accrued

    income minus the funds liabilities) by the number of units outstanding.

    The number of units outstanding goes up or down every time the fund issues

    new units or repurchases existing units. In other words, the unit capital of an

    open-end mutual fund is not fixed but variable. Whereas in Close-End Fund it

    makes a one time of sale of fixed number of units. Later on, unlike open-end

    funds do not allow investors to buy or redeem units directly from the funds. In

    this, the fund units can be traded at a discount or premium to NAV based on

    investors perception about the funds future performance and other market factor

    affecting the demand for or supply of funds units. The number of units

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    outstanding of a close-end fund does not vary on account of trading in the funds

    units at the stock exchange.

    LOAD AND NOLOAD FUNDS:-

    Marketing of a new mutual fund scheme involves initial expenses. These

    expenses may be recovered from the investors in different ways at different

    times. Three usual ways in which funds sales expenses may be recovered from

    the investors are:-

    a. At the time of investors entry into the fund/scheme, by deducting a

    specific amount from his initial contribution, or

    b. At the time of the investors exit from the fund/scheme, by

    deducting a specified amount from the redemption proceeds payable

    to the investor.

    These charges made by the fund managers to the investors to cover

    distribution/sales/marketing expenses are often called LOADS. The load

    charges to the investor at the time of entry into a scheme is called a front-end or

    entry load. The load amount charged to the scheme over a period of time is

    called as deferred load. The load that an investor pays at the time of his exit is

    called a back-end or exit load. Funds that charge front-end, back-end or

    deferred loads are called LOAD FUNDS. Funds that make no such charges orloads for sales expenses are called NO-LOAD FUNDS.

    TAX-EXEMPT AND NON-TAX-EXEMPT FUNDS:-

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    When a fund invests in tax-exempt securities, it is called a Tax-Exempt

    Fund. In India, after the 1999 union government budget, all of the dividend

    income received from any of the Mutual Funds is tax free in the hands of

    investor.However, funds other than Equity funds have to pay adistribution tax,

    before distributing income to investors. In otherwords, Equity Mutual Fund

    scheme are tax-exempt investment avenues, while otherfunds are taxable fordistributable income. When a fund invests in non-tax-exempt securities, it is

    called a Non-Tax-Exempt Fund.

    TYPES OF MUTUAL FUNDS:

    All mutual funds would be either open or close-end, load or no-loadfund. These classifications are general. Following are the different types of

    mutual funds:-

    Money Market Funds

    Gilt Funds

    Debt Fund or Income Fund

    Equity funds

    Commodity Funds

    Real Estate Funds

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    0

    10

    20

    30

    40

    50

    60

    70

    80

    Income FundsGrowth Funds

    Balanced Funds

    Money Market

    Tax Saving Schemes

    Glit Funds

    MONEY MARKET FUNDS:-

    Often considered to be at the lowest rung in the order of risk level, Money

    Market funds invest in securities of short-term nature, which generally means

    securities of less than one year aturity. The typical, short term, interest bearinginstruments these funds invest in include:- Treasury Bills issued by Government,

    Certificate of Deposit issued by Banks and Commercial paper issued by

    Companies. In India, Money Market Mutual Funds also invests in the inter bank

    call money market.

    GILT FUNDS:-

    Gilts are Government securities with medium to long term maturities,

    typically of over one year (under one-year instruments being money marketsecurities). In India now we have seen the emergence of Government Securities

    or Gilt funds that invest in government paper called dated security. Since the

    issuer is the Government/s of India/States, these funds have little risk of default

    and hence offer better protection of principal.

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    DEBT FUND OR INCOME FUND:-

    Debt fund invests in Debt instrument issued not only by governments, but

    also by private companies, banks and financial institutions and other entities

    such as infrastructure companies or utilities. By investing in Debt, these fund

    target low risk and stable income for the investor as their key objectives. Debtfunds are largely considered as Income Funds as they do not target capital

    appreciation, look for high current income, and therefore distribute a substantial

    part of their surplus to investors. Income Funds that target returns substantially

    above market levels can face more risks. Debt Funds includes:- Diversified Debt

    Funds, Focused Debt Funds, High Yield Debt Funds, Assured Return Funds- An

    Indian Variant and Fixed Term Plan Series- Another Indian Variant.

    EQUITY FUNDS:-

    In Equity market there is high risk and high return. Equity Funds invests a

    major portion of their corpus in equity shares issued by companies, acquired

    directly in Initial Public Offering (IPO) or through the secondary market. Equity

    funds would be exposed to the equity price fluctuation risk at the market level, at

    the industry or sector level and at the company specific level. Equity Funds

    (NAV) Net Asset Value fluctuates with all these price movements. Below some

    of the major types of equity funds, arranged in order of higher to lower risk level

    they are:- Aggressive Growth funds, Growth Funds, Specialty Funds, Diversified

    Equity Funds, Equity Index Funds, Value Funds and Equity Income Funds.

    Net Asset Value (NAV)

    Net Asset Value of the fund is the cumulative market value of the assets

    fund net of its liabilities. In other words, if the fund is dissolved or liquidated, by

    selling off all the assets in the fund, this is the amount that the shareholders

    would collectively own. This gives rise to the concept of net asset value per unit,

    which is the value, represented by the ownership of one unit in the fund. It is

    calculated simply by dividing the net asset value of the fund by the number of

    units. However, most people refer loosely to the NAV per unit as NAV, ignoringthe "per unit". We also abide by the same convention

    NAV= Net assets of the scheme / Number of units outstanding

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    HYBRID FUNDS- QUASI EQUITY/QUASI DEBT:-

    Many Mutual Funds mix different types of securities in their portfolios.

    Thus, most funds, equity or debt, always have some money market securities intheir portfolios as these securities offer the much-needed liquidity. There are

    funds that, however, seek to hold a relatively balanced holding of debt and equity

    securities in their portfolios. Such funds are termed as Hybrid Funds as they

    have a dual equity/ bond focus. Some of the funds which comes under this are: -

    Balanced Funds, Growth and Income Funds and Asset Allocation Funds.

    COMMODITY FUNDS:-

    Commodity funds specialize in investing in different commodities directly

    or through shares of commodity companies or through commodity futures

    contract. Specialized funds may invest in single commodity or a commodity

    group such as edible oils or grains, while diversified commodity funds will spread

    their asset over many commodities.

    REAL ESTATE FUNDS:-

    Specialized Real Estate Funds would invest in Real Estate directly, or

    may fund real estate developers, or lend to them, or buy shares of housing

    finance companies or may even buy their securitized assets. The funds may

    have a growth orientation or seek to give investors regular income. There hasrecently been an initiative to offer such as income fund by HDFC. So these are

    the different Mutual Funds which are available in Indian Securities Market. Based

    on different consideration the investment is done by the Fund Managers. Each

    type of Mutual Fund has its own benefits and limitations.

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    ORGANISATION OF A MUTUAL FUND:-

    There are many entities involved for the functioning of a successful

    fund to make it more effective and the diagram below illustrates the

    organizational set up of a mutual fund:

    MUTUAL FUND SETUP

    RECENT TREND IN MUTUAL FUND INDUSTRY:-

    The most important trend in mutual fund industry is aggressive expansion of

    the foreign owned mutual fund companies & the decline of the companies floated

    by nationalized banks and smaller private sector players.

    Many nationalized banks got into the mutual fund business in the early

    nineties and got off to a good start due to the stock market boom prevailing then.

    These banks did not really understand Mutual Fund business and they justviewed it as another kind of banking activity. Few hired specialized staff and

    generally chose to transfer staff from the parent organizations. The performance

    of most of the schemes floated by these funds was not good. Some schemes

    had offered guaranteed returns and their parent organizations had to bail out

    these AMCs by paying large amounts of money as the difference between the

    guaranteed and actual returns. Most of these AMCs have not been able to retain

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    staff, float new schemes etc. and it is doubtful whether, barring a few exceptions,

    they have serious plans of continuing the activity in a major way.

    The experience of some of the AMCs floated by private sector Indian

    companies was also very similar. They quickly realized that the AMC business is

    a business, which makes money in the long term and requires deep-pocketedsupport in the intermediate years. Some have sold out to foreign owned

    companies, some have merged with others and there is general restructuring

    going on.

    The foreign owned companies have deep pockets and have come in here

    with the expectation of a long haul. They can be credited with introducing many

    new practices such as new product innovation, sharp improvement in service

    standards and disclosure, usage of technology, broker education and support

    etc. In fact, they have forced the industry to upgrade itself and service levels of

    organizations like UTI have improved dramatically in the last few years in

    response to the competition provided by these.

    AMCs IN INDIA:

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    Institutions:-

    GIC Asset Management Company Limited

    IL & FS Asset Management Company Limited

    Jeevan Bima Sahayog Asset Management Company Limited

    INDIAN Private Sector:

    Benchmark Asset Management Company Limited

    Cholamandalam Asset Management Company Limited

    Escorts Asset Management Company Limited

    J.M. Capital Asset Management Company Limited

    Kotak Mahindra Asset Management Company Limited

    Sundaram Asset Management Company Limited

    Reliance Capital Asset Management Company Limited

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    Tata Asset Management Company Private Limited

    JOINT VENTURE-PREDOMINANTELY INDIAN

    Birla Sunlife Asset Management Company Private Limited

    Credit Capital Asset Management Company Limited

    DSP Merill Lynch Fund Mergers Limited

    Sahara Asset Management Company Private Limited

    HDFC Asset Management Company Limited

    JOINT-VENTURE-PREDOMINANTLY FOREIGN

    ABN AMRO Asset Management India Limited

    Alliance Capital Asset Management (India) Private Limited

    Deutsche Asset Management (India) Private Limited

    HSBC Asset Management (India) Private Limited

    ING Investment Management (India) Private Limited

    Morgan Stanley Investments Management Private Limited

    Principal PNB Asset Management Company Private Limited

    Prudential ICICI Management Company Limited

    SC Asset Management Company Private Limited

    Franklin Templeton Asset Management (India) Pvt. Limited

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    MUTUAL FUNDS IN INDIA:

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    When you invest in a MF, you depend on the fund's managers to make

    the right decisions regarding the fund's portfolio. If the manager does not perform

    well, you might not make as much money on you investment as you expected.

    The short-term focus of money managers and pressure from unit holders for

    immediate performance are obstacles to long-term growth.

    Most funds lack the cash reserves to pay off the massive redemptions

    which will follow a market panic. Fund managers can change without notice.

    RESEARCH METHODOLOGY:

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    A research is a careful investigation or enquiry, especially through search

    foe new facts in any branch of knowledge. It is a systemized effort to gain more

    knowledge.

    Research Methodology is a way to systematically solve the research

    problem. It includes not only the research methods, but also the logic behind

    using the methods.

    The methods of research used in this project were as follows:-

    Analytical Research

    Applied Research

    Analytical Research:-

    In analytical research the researcher has to use the facts already

    available, and analyze these to make the critical evaluation of the material.

    In this project I have used many raw data from the various sources and

    analyzed it for underlying trends.

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    Applied Research:-

    Applied Research aims at finding a solution for an immediate problem.

    Research aimed at certain conclusions (say a solution) facing a concrete social

    or business problem is an example of applied research. Thus the central aim of

    applied research is to find a solution for some pressing practical problem.

    In this project, in the last section, by means of assumptions I have found

    the feasibility of a project that the organization means to undertake.

    The analysis of the trends followed by the mutual funds was Analytical

    Research.

    OPERATIONS & DATACOLLECTION:

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    From the secondary data available from the fact sheet, internet etc.

    Analyses between three different types of funds are as follows:-

    Equity Diversified Fund

    Income Fund

    Balanced Fund

    Mutual Fund companies that are selected for the analysis are as follows:-

    Principal PNB Mutual Fund

    Birla Mutual Fund

    HDFC Mutual fund

    UTI mutual fund

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    Interpretation:

    HDFC equity is recommended over Principal equity as this fund has a better

    return as compared to other Mutual Funds.

    Sharpe Ratio is in direct relation with the Risk and Return means as the risk

    is increasing so as the return, as in the case of HDFC Equity, its risk is high so as

    the returns of the fund.

    Considering the 3-year period than HDFC equity is better than Principal

    Equity, while the other two mutual funds have not completed 3 years.

    .

    RECOMMENDATION & SUGGESTIONS:

    Principal Mutual Fund has almost all the kinds of Debt Funds and those funds

    are performing quite well since last year, hence it should retain its performance.

    Principal Mutual Fund should come up with fund of funds, where the fund

    manager invests in the different schemes of Principal to make the portfolio of

    Principal Mutual Fund a complete Mutual Fund organization.

    Most of the business for Mutual Fund Industry comes through

    Distributors/Agents. During the stay in branch office in winter training an

    impression was formed that advisors are not satisfied by the commission

    structure. Since, advisors bring mostly retail customers and retail customers have

    a major share in the total business, company should take some steps to nullify

    the dissatisfaction among the advisors to reap long term results.

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    As so many people dont know about mutual fund & other financial product,

    industry should do something to gain knowledge as many people do not invest

    there money use to lack of knowledge &because of high risk.

    They should have customer care department.

    Industry should intimate investor about the mutual funds that which mutual fund will

    give them better returns.

    LIMITATIONS:

    Though the report has given the insight to the various mutual fund

    schemes but cannot be said fully relevant because of some limitations these

    are:-

    It is difficult to get full insight of how fund managers have deployed their funds.

    There are more than 30 companies and offering various ranges of products and

    analyzing all of them is again a difficult task.

    Mutual Fund industry performance is dependent on daily churning of portfolio and

    Net Asset Value of each fund changes every day, thus the fund which in

    comparison is doing better today may not perform well tomorrow and thus it

    affects the analysis process.

    Due to the time constraint only four companies share in portfolio is taken for the

    study. Remaining 26 companies are not studied or difficult to study because of

    time limitation though they have considerable effect on return.

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    Funds which are compared have different asset size and time period and they

    may not be so relevant for comparison. In Debt oriented fund the different rating

    companies have different criteria to rate their companies and hence it affects on

    the analysis part of the research.

    CONCLUSION:

    A Mutual Fund pools the money of people with similar investment goals. The

    money in turn is invested in various securities depending on the objective of the

    mutual fund scheme, and the profits (losses) are shared among investors in

    proportion to their investment.

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    ANNEXEURE

    QUESTIONAIRE:-

    * NAME :

    * AGE GROUP :

    a)25-35 b)35-45 c)45-60 d) 60 & above

    * PLACE :

    1.WHAT PERCENTAGE OF INCOME DO YOU INVEST?

    OVER 50% 30% TO 50%

    10% TO 30% Below 10%

    2.WHAT ARE THE VARIOUS INVESTMENT SCHEMES IN WHICH YOU INVEST?

    Bank

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    Insurance

    Stock Market

    Bonds and Debenture

    PPF (Public provident Funds)

    NSC (National saving certificate)

    Post office saving schemes

    Real Estate

    Gold

    Chit Funds

    4.ARE YOU AWARE OF MUTUAL FUNDS?

    Yes

    No

    5.WHAT IS YOUR PERCEPTION ABOUT MUTUAL FUNDS?

    Safe

    Risky

    Others

    9. HOW DO YOU LOOK MUTUAL FUND COMPANYS?

    Brand Name

    Good Service

    High Yield

    Advertisement

    Any Other Reason...........................................

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    BIBLIOGRAPHY

    Books and magazines:

    C.R.Kothari Research methodology

    AMFI MF TEST Work book

    Indian business year book-2005

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