SRINIVAS MANGALAM 2006B3A1669G

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A REPORT

ON

WEB DEVELOPMENT AND E-MAIL MARKETING OF MAARGA SYSTEMS.

BY

SRINIVAS . MANGALAM 2006B3A1669G M.Sc.(Hons.)Economics &

B.E(Hons.).Chemical

Prepared in partial fulfillment of the

Practice School-II Course

AT

MAARGA SYSTEMS Pvt Ltd. CHENNAI

A PRACTICE SCHOOL II STATION OF

BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, PILANI

(MARCH , 2011)


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A REPORT

ON

WEB DEVELOPMENT AND E-MAIL MARKETING OF MAARGA SYSTEMS.

BY

SRINIVAS . MANGALAM 2006B3A1669G M.Sc.(Hons.)Economics &

B.E(Hons.).Chemical

Prepared in partial fulfillment of the

Practice School-II Course

AT

MAARGA SYSTEMS Pvt Ltd. CHENNAI

A PRACTICE SCHOOL II STATION OF

BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, PILANI

(MARCH , 2011)


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BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE

PILANI (RAJASTHAN) Practice School Division

Station:Maarga Systems Pvt Ltd. Centre: Chennai

Duration: January 6th to June 17th

DateOfStart: Janunary 6th 2011

Date Of Submission:

ID No./Name/ 2006B3A1669G SRINIVAS MANGALAM

Discipline of the student M.Sc.(Hons.) Economics & B.E.(Hons.) Chemical

Name and Designation : Gayathri Viswanathan VP Delivery

Of the expert

Name Of the PS Faculty: Dr. Padma Murali

Keywords: HTML,CSS, Follow-up sequences, action-sets, infusionsoft,web-forms.

Project Areas: Email marketing, Creating new leads, Updating existing customers,

HTML, CSS.

Abstract:

The project was to create a testimonial web-form and testimonial follow-up sequence so that

clients whose project has been completed can give their feedback and suggestions on Maarga

systems so they can review on that and be able to provide a better service and products to

customers. Creatimg image free styles using best practices available in html and css there by

which less space is used and eventually less time is required for uploading of site there by

users can view site much easily.

Signature of Student Signature Of PS Faculty

Date Date


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ACKNOWLEDGEMENTS

During my project I have received help from many people. I am thankful to BITS, Pilani and

MAARGA SYSTEMS for providing me such a wonderful opportunity to work on an industry

project. It is great pleasure to express my sincere thanks and heartfelt gratitude to my advisor,Ms. Gayathri Viswanathan for her patient guidance, encouragement and excellent advice

throughout this project.

.

Finally I would like to thank my PS-II Instructor, Dr. Padma Murali, for the support extended

throughout the course of this project.


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TABLE OF CONTENTS

List of Abbreviations iOrganizational Profile Maarga Systems Pvt Ltd. ii

1. INTRODUCTION 3

2. Email Marketing 4

2.1 Email Marketing Advantages 5

2.2 Email marketing Risks 6

3. To Mater Follow-up.

3.1 The REAL Definition Of Successful Marketing 7

3.2 Timing is Everything 9

3.3 Transforming Sales Strategy from Outbound Hunting to Inbound

HarvestingEducation, 10

3.4 Repetition and Variety 12

3.5 Personality, Genuineness and Entertainment 13

4. INFUSIONSOFT AUTOMATED EMAIL MARKETING 14

4.1 Creating of testimonial web-form. 15

4.2 Creating a testimonial follow-up sequence. 16

4.3 Web Development of Maarga systems site. 20

4.4 Web development is a broad term for the work involved in developing . 20

5. RESULTS 21

6. CONCLUSIONS 22

References 23


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LIST OF ABBREVIATIONS

1. HTML Hyper Text Markup Language

2. CSS Cascading Style Sheet3. CRM Customer Relationship Management

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Organizational Profile

MAARGA SYSTEMS Pvt Ltd.

Maarga Systems is a specialist offshore Lotus Notes Development outsourcing firmfocused on delivering quality application development, application maintenance and

system administration services around the Lotus Notes, Domino platform. Having skills

in Lotus Notes, Domino, Workplace, IBM WebSphere, Lotus Instant Messaging andLotus Team Workplace and provide reasonable cost, high quality services to customers in

the US, Europe, Asia Pacific and Indian markets.

Maarga helps you in conceiving, designing and developing new custom applications,maintaining your existing applications or maintaining your Domino infrastructure out of

our offshore outsourcing center in Chennai, India.

Maarga helps its clients gain leverage while implementing technology solutions tobusiness problems.

Maarga brings world class expertise to its clients and is built around solid business

values.

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INTRODUCTION

The project was to create a testimonial web-form and testimonial follow-up sequence so

that clients whose project has been completed can give their feedback and suggestions on

Maarga systems so they can review on that and be able to provide a better service and

products to customers. Creatimg image free styles using best practices available in html

and css there by which less space is used and eventually less time is required for

uploading of site there by users can view www.maargasystems.commuch easily.

The goal of the project was to help maarga systems to find new leads and able to provide

better service and products to customers and to increase the brand value and grow

exponentially.

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http://www.maargasystems.com/http://www.maargasystems.com/http://www.maargasystems.com/


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EMAIL MARKETING

Email marketing is, as the name suggests, the use of email in marketing communications.

In its broadest sense, the term covers every email you ever send to a customer, potential

customer or public venue. In general, though, it's used to refer to:

Sending direct promotional emails to try and acquire new customers or persuade

existing customers to buy again

Sending emails designed to encourage customer loyalty and enhance the customer

relationship

Placing your marketing messages or advertisements in emails sent by other people

Three main forms of email marketing as the electronic equivalent of:

Direct mail. Sending people a print newsletter.

Placing advertisements in subscription magazines and newspapers.

Email marketing works for a variety of reasons...

It allows targeting

It is data driven

It drives direct sales

It builds relationships, loyalty and trust

It supports sales through other channels

Modern email marketing services and solutions support database integration,

segmentation and various other tricks and techniques for improving the targeting of

outgoing messages. Advanced methods generate on-the-fly emails customized down to

an individual recipient basis.

And every email campaign you send out generates a heap of actionable data you can use

to refine your approach and messages.

Email promotions and offers generate immediate action: sales, downloads, inquiries,

registrations, etc. Informative email newsletters and other emails send people to offlinestores and events, prepare the way for catalogs, build awareness, contribute to branding,

strengthen relationships, encourage trust and cement loyalty.

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EMAIL MARKETING ADVANTAGES

As just mentioned, a good email list, well run, can grow your reader loyalty. Hearing

from you again and again with good content reminds readers of your value, especially ifthey take your advice and find it works for them. That said, the obvious reason why most

people try email marketing is because it is profitable. This is because of the followingattributes:

1. Low Cost Communicating via email has many of the advantages of traditionaldirect mail but with much lower costs

2. Speed If you need to you can get a message out to your entire list very fast

3. Ease (both for you and the reader) For your marketing to be a success it has tobe easy for the recipient, but it helps that email marketing is easy for you too as it

means you can do it yourself

4. Push While websites and RSS are pull, in that the visitor has to come to you,with email you can send your messages out, reminding and re-engaging readers

5. Personalized The more information you collect, the more messages can be

tailored and personalized. Email also has the particularly special abilityto segment, meaning you can split people off into smaller, more focused lists.

6. Viral Its so easy for people to forward your message on to others, spreading

further than you could alone.

7. Tracking Everything from how many emails were opened, through to each

individual link click can be tracked, meaning you can hone your techniques and

improve performance

8. Testing Along with tracking, you can test different subject lines, calls to action,

use of images, and so on, to further improve your results

9. Complimentary Email, while an excellent tactic, does not replace your othermarketing activities but compliments them extremely well. Combining multipletactics can build very profitable marketing campaigns.

10. Opt-In Perhaps most important, the best email lists are always opt-in, meaning

you have permission to contact the person. This permission is very powerful andshould not be underestimated.

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EMAIL MARKETING RISKS

Doing email right can be a fantastic addition to your marketing mix, but do it wrong and

you might be better off not doing it at all.

The main risks are:

Branded a spammer - Without singling out any particular instance, even the best

lists will get marked as spam occasionally because some people cant be bothered

to use the unsubscribe links. Also some people have a strange definition of whatspam is. So a small amount of this is to be expected. What we have to be careful

of though is an accusation that sticks. Always make sure people know what they

are signing up for and that they confirm their subscription so we can point to clear

and fair opt-in.

Burning out your list A certain amount of churn is to be expected. Peopleleave lists all the time through no fault of ours. Too many messages, too often, or

bad content to sales ratio and you could find our email list becoming used up andburned out. Be careful to always make your list valuable to your readers, not an

irritation.

Breaking the law - Be aware that due to nasty spammers there are very strictlaws around the world and it is easy to break them. For example, collecting email

addresses without the owners consent, even not including our postal address in

emails. Using a reputable email service provider will help through most of theseissues.

Alienating readers It never ceases to surprise how many people get carried

away with email marketing and go way over the top. Messages do not have toread like snake oil, and every email does not have to carry a absolutely must buy

now before urgency call to action. Remember list members are human beings

and all should go well though.

Delivery issues As people become more and more sensitive to spam there aremore and more innocent messages landing in junk mail folders. There are

techniques to help your message get through, but the main way is as mentioned

above, use a reliable email provider.

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TO MASTER FOLLOW-UP

The REAL Definition Of Successful Marketing

There are three and only three factors that really haven iron grip on the profits of any

marketing effort. The smartest marketing minds on the planet have boiled down thesefactors to this simple, but incredibly powerful formula:

The Right Message... To The Right Market... At The Right Time!

Most businesses miss one, two or all three of these factors, and as a result, have very

ineffective marketing and advertising results. Heck, just miss one of them and youre

looking at the wrong end of a marketing disaster. Its like a three-legged stool: take anyone of the legs away and youre flat on the ground, right? Also, most businesses magnify

these problems by spending a bunch of money on image advertising, with no direct

response offers at all. I mean, advertising your brand is great if youre a gazillion-dollar

company (or youre an ad agency with a gazillion-dollar company paying your fees), butits business suicide for the rest of us! he objective of your marketing efforts is to generate

leads people you can follow up with. When you convey the right message to the rightmarket at the right time, you get leads and thats where the whole follow-up mastery

business begins. The result of not using the three marketing success factors and having

little or no direct response offers, cost companies millions in missed sales every year!

Heres how to simply fix this:

1. Never waste money on image advertising, or at least keep it to a minimum andonly try creating yourself or your company as a brand after becoming profitable!

2. Test simple, inexpensive direct response marketing methods, offering FREEreports on different topics, samples, coupons, or other response devices filled with

emotional response copy to find the messages that match the interests of YOUR

target markets!

3. Concentrate on your most successful direct response offers. SECRET

4. Follow up to maximize sales! It is CRITICAL that you follow up with eachlead repeatedly, incorporating variety of media such as mail, phone, fax, email

messages, and voice broadcasting! More on that in a minute.

A few words of warning: if you dont have a computerized system in place to

consistently and effectively follow up with your leads, youre wasting a lot of leads and

youre wasting a lot of man hours doing tedious, manual follow-up.

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The Three Types of Leads

Every time you run a marketing campaign, the leads you get can be divided into

three categories:

1. Leads ready NOW (Hot)

2. Leads not ready now but will be ready soon (Warm these leads are

CRITICAL to your success)

3. Leads that may never be ready (Cold or Bad Leads)

The problem is, you cant divide the leads into categories because you dont know whichleads go into which categories. So, you or your staff members call every lead once or

twice and then you spend the time with the leads that look like theyre going to close.

Every smart sales person that works on commission does this they go for the low

hanging fruit! Thats right. They basically cherry pick! Cherry picking is the naturalresult here because:

A. Sales reps are paid high commissions for a sale

B. You cant tell the difference between warm leads and bad leads until you reach

them

C. If you DO reach the lead and the timing isnt right, you dont have the time or

patience to constantly follow-up

Theres nothing wrong with spending your time with hotheads. The problem of cherry

picking comes when you neglect all those warm leads!

Of course, everyone says theyre going to follow up with the other leads one of these

days, but the fact is, you dont do it. Or, if you do follow up, you dont do it consistently

and effectively because, quite frankly, its a royal pain in the neck. Instead of doing thetedious follow-up grunt work, salespersons usually wait for a new batch of leads to come

in. In the meantime, the warm leads from the last batch get cold and they are soon

forgotten. Simply put, they slip through the cracks. Now, you know you need a system to

follow up with these leads. You need something or someone to do your follow-up likeclockwork, whether youre on the phone, in a meeting or on the golf course. You know.

Remember the Terminator? Relentless, tireless, and unstoppable? Well, thats what you

need your follow-up to be. Consistent and effective. Over the years, youve probablytried a number of different schemes to follow up or re-market to your leads. If youre

doing this, chances are youre finding an occasional needle in the haystack. But you can

do so much better! Your follow-up doesnt have to be hit and miss. You can get more outof your leads than youre getting right now. And when you do, your profitability will

soar.

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Timing is Everything!

Youll notice that Timing is Everything is closely associated with the right message to theright market at the right time.

Most people tinker with their message and their market and end up with something thatworks okay. But they forget how critical timing is in the whole mix.

See, they simply forget this one simple truth:People buy when they are ready to buy, not when youre ready to sell.

And this means, by definition, you have to be in front of folks when theyre ready to

buy. In other words, you have to follow up with them consistently! Because if you dont,

someone else will land that business.

The someone else who lands the business will be your competitor, who either followed

up consistently; or (more likely) got lucky enough to cross paths with your prospect at the

right time. You dont want to leave new business up to chance, not unless you like beingpoor or losing to your competitor. No one does! But the one thing you control in this

situation staying in front of the prospect is probably the single greatest challenge inyour business. Folks all the time who tells us they know they should stay in touch, follow

up and be there for their prospects and customers, but they just cant seem to get a

system in place to do that.The fact is, follow-up is a gut-wrenching, time consuming,

tedious and labor-intensive task that is almost impossible for the human mind to keepstraight! So, businesses everywhere have concocted half-baked schemes, spreadsheets,

tickler files, software programs, and who knows what else to help them with this all

important function of their business. Can you imagine it? I mean, its like being wheeledinto the operating room for a triple bypass and seeing the surgeon and his team standing

there with a bunch of carpenters tools. Just fills you with confidence, doesnt it?

Unfortunately, most businesses do follow-up like this (if they do it at all) and most oftheir schemes and techniques are spectacularly unsuccessful. As a result, businesses

everywhere leave huge piles of money on the table every month. They continue to

throwaway good money on leads, only to let the majority of them drop through the holesat the bottom of the bucket because the timing wasnt right for those folks. For crying out

loud, PLUGTHEHOLESFROMBOTTOMOFTHEBUCKET! According to one publication, over 99%

of small businesses do not consistently follow up with their prospects and customers. The

good news is that we can easily annihilate this problem and when you do, youll see amassive jump in your profits.

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Transforming Sales Strategy from Outbound Hunting to Inbound Harvesting

This strategy is critical to your success because it puts you in a position to land customersquickly. It shortens the sales cycle, increases your capacity to handle more deals or sales

and improves your closing ratio because you spend more time talking to highly qualified

prospects.4How can you actually make the shift from hunting to harvesting? To understand how to

do this, you need to know about a fundamental business problem at the heart of nearlyevery company in the world. The problem is this: how does a company balance its

marketing and sales efforts? You see, in most companies, the marketing departments job

is to get the leads and the sales departments job is to call on the leads and close the sale.

But in between getting the lead and closing the sale theres a huge gap. If you close thegap, youll make the shift from hunting mode to harvesting mode and your profits will

skyrocket.

To make the shift, you need to recognize that:

A. Marketings job doesnt end when the lead is acquired

B. The sales job doesnt begin and end with a heat check phone call to each

lead

C. Someone (either Marketing or Sales) has to be in charge of warming the leads

that arent hot right now but will be hot down the road.

In other words, if you want to explode your profits, the functions of marketing and sales

must come together! Otherwise, your marketing department is flushing money down the

toilet on leads that arent hot right now. Then, your sales department is wasting time andmoney trying to close sales with prospects who arent ready.

To sum up this problem of the gap between marketing and sales, think of it this way;every business has a lead generation department (marketing) and a lead-closing

department (sales), but theyre lacking a lead warming department. To bridge the gap

between marketing and sales and thereby make the shift from outbound hunting to

inbound harvesting, you need a lead-warming department. Simple as that.

Five tips to make the shift:

1. Send relevant, valuable information to every prospect regularly, relentlessly

and frequently. You need to be doing this until they buy, die, or beg you for

mercy!

2. Communicate with prospects efficiently, aside from the normal, time-

consuming, one-on-one methods.

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3. Log all communications between our office and the prospect in an organized

fashion.

4. Arm yourself and your sales reps with an arsenal of specific information we

can send to prospects on request.

5. Track the progress of each lead through the sales pipeline, so we always know

where every lead stands.

The good news is that its actually very easy to do all of this and you can have it done for

you effortlessly with an automated system.

Whether youre a one-person shop or a fast-growing small business, we need to find outhow to make this shift. And when we make this shift, well be amazed at the results!

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Education, Repetition and Variety

Most small businesses market their products and services like this:

Step 1. Buy a bunch of leads or generate leads with a mailer or other campaign

Step 2. Distribute leads to sales reps

Step 3. Call on the leads to find the hot ones who are ready now

Step 4. Work with hot leads to close a quick deal

Step 5. Throw away, postpone or neglect the leads that arent hot

Step 6. Repeat the process

your follow-up must take a combined approach that incorporates these three

elements:

1. Education. Your follow-up must inform your prospects and customers. You

need to provide valuable information. If youre showing up with no value, youll

wear out your welcome fast. You need to communicate that you are on their sideand deserve to be trusted. Youll accomplish this if you provide them with

accurate, insightful information. Fact is, the sales process is confusing and

intimidating for your customers. They want to trust you. Give them theinformation they need and youll earn their trust. Help them. Serve them. Provide

information and theyll appreciate you for it.

2. Repetition. Its a proven fact that human beings have to hear the same thingover and over before it sinks in. Marketing and sales is no different. You know

your products and services like the back of your hand, but your customers dontget it the first time they hear the message. Dont make the mistake of thinking that

if a prospect heard the pitch once, they understood it. Chances are, they didnt.

Tell them again, and again and again.

3. Variety. This doesnt mean you vary your message! You need to consistently

tell your message, but your follow-up delivery needs variety. To maximize your

sales, you must use multi-step follow-up sequencesthat incorporate and

orchestrate direct mail, phone,email, fax, voice, and other media! Some

prospects will respond to your phone call, others to your email or letters, andothers to your fax or voice messages. Serious power comes when you contactyour prospects using multiple methods.

So, this strategy says that proper follow-up requires you to repeatedly contact the lead or

customer, providing valuable information via direct mail, phone, fax and email messages.

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Personality, Genuineness and Entertainment

Your prospects and customers need information. They need repetition. They neededucation. They need variety and frequency. They need to hear the right message at the

right time. Thats what they need. And if you provide it, youll see great improvement in

your business. But if you want phenomenal results, you need to give them what theywant. What they want is YOU! They want your personality. They want you to be real

with them. They want you to be straight up, helpful, sincere. They want your spin, your

angle, your advice, your perspective. They dont want corporate dribble. They wantYOU! And when you give them what they want and combine it with what they need,

youve got something spectacular, even entertaining. Youve got permission to converse

freely with your prospects and customers, to help them with the things they need, to offer

them the products and services you provide that make their life easier, better, moresuccessful.

Its kind of funny. All those clichs about being yourself and finding your groove and

letting your light shine are all at the heart of this.

Injecting personality into your follow-ups. Here are a handful of suggestions:

Use conversational language, not corporate speak

Laugh at yourself and your mistakes

Dont compartmentalize your business and personal lives discuss the stuff of

your personal life with your prospects and customers

Talk about what you like, what interests you, what annoys you

View your prospects and customers as friends. Try it! Its incredibly refreshing

and liberating (If this is hard for you, ask yourself why youre serving this group

of people in the first place)

When youre thinking about the world around you and how it affects you, wrap

those thoughts into your follow-up conversations

Use analogies that are interesting to you. Chances are, theyre interesting to your

prospects and customers

Read, learn and study and then share your discoveries.

It can be difficult at first to do this. But I am convinced this is the key tophenomenal results.

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INFUSIONSOFT AUTOMATED EMAIL MARKETING

Infusionsoft is the leader in Email Marketing. By combining a powerful CRM,

permission based emails, smart automation and other multi media tools with email

marketing, affordable marketing automation software to small businesses can growfaster and smarter.

Permission-Based Email Marketing

Integrate your website.

Automatically follow up.

Design beautiful emails.

Launch targeted campaigns.

View detailed reports.

Multi-Media Marketing

Mail a postcard.

Send a "New Customer" letter.

Fax a promotional offer.

Send a voice message.

The options are endless.

Smart Automation Automate your marketing.

Automate your follow-up.

Automate your sales cycle.

Automate your fulfillment.

Go home early. You're covered.

Integrated CRM

Centralize your contacts. Track everything in one place.

Know what you said last time.

Know when to follow up.

Make a good impression.

Creating of testimonial web-form.

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A testimonial web-form has been created with the strategies of email marketing as

discussed above the web-form had contents of basic information about the customer suchas first name , last name, email id, contact number, a text boxes having testimonial tag,

other suggestions, and how would customer like to publish his statement via text or

image, radio tabs for inclusion of their company logo, company name, title.

Setting up a thanking you page, creating a template which is suitable for testimonial web-form.

Creating a testimonial follow-up sequence.

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With the help of strategies of email marketing and infusionsoft software was able to

create a testimonial follow-up sequence which had 3 steps

Step 1. Initial testimonial mail

Initial testimonial mail was created in a web-form which when customers fill will be

captured and stored in the data base of clients. As soon as the link I opened by the

customer a message will pop up stating that customer has opened the link and if the

customer respond to the mail sent a mail will arrive at users inbox with all the details theweb form has to offer customer.

Step 2 : Reminder Email

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After initial mail has been sent to the client and if the testimonial is not filled up then

after a gap of 10 days a reminder mail has to be sent to the customer stating that we

havent heard from them and making sure that the testimonial form has been received bythem, along with the written format a link to the testimonial web-form has to be sent.

The reminder mail is sent to clients according to rule that has been assigned that is if the

testimonial text box is not filled then the reminder mail step has to be progressed if not

the sequence has to be stopped.

Step 3. Final step

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The final step is processed only when initial two steps fail to capture the customers

attention and after 20 days of initial step processed. This step consists of mail to be sent

to mentor which informs them about customers first name, last name, email id , contactnumber.

Tamcrore Report:

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A report on market research on various aspects has to be sent to customers spread all over

south India. Have imported the contacts of these customers using the instructions given

by infusionsoft software. Later have created a template to send the report to customers.

Web Development of Maarga systems site.

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Web development is a broad term for the work involved in developing a web site for the

Internet (World Wide Web) or an intranet (a private network). This can include web

design, web content development, client liaison, client-side orserver-sidescripting, web

serverand network security configuration, and e-commerce development. However,

among web professionals,"web development" usually refers to the main non-design

aspects of building web sites: writing markup and coding. Web development can range

from developing the simplest static single page ofplain text to the most complex web-

based internet applications, electronic businesses, orsocial network services.

For larger organizations and businesses, web development teams can consist of hundredsof people (web developers). Smaller organizations may only require a single permanent

or contracting webmaster, or secondary assignment to related job positions such as

a graphic designer and orinformation systems technician. Web development may be acollaborative effort between departments rather than the domain of a designated

department

Using best practices available in html and css was able to convert the images into non-

images form with out the loss of any aesthetic value. Had socialized the site, having

included the facebook, twitter, linkedin, maargas blogs links. Put in a customized

google search engine for maarga systems site.

...GET MORE DONE.FOR LESS...

Results

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http://en.wikipedia.org/wiki/Web_sitehttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Intranethttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Web_content_developmenthttp://en.wikipedia.org/wiki/Client-side_scriptinghttp://en.wikipedia.org/wiki/Server-side_scriptinghttp://en.wikipedia.org/wiki/Programminghttp://en.wikipedia.org/wiki/Web_serverhttp://en.wikipedia.org/wiki/Web_serverhttp://en.wikipedia.org/wiki/Network_securityhttp://en.wikipedia.org/wiki/E-commercehttp://en.wikipedia.org/wiki/Markup_languagehttp://en.wikipedia.org/wiki/Computer_programminghttp://en.wikipedia.org/wiki/Plain_texthttp://en.wikipedia.org/wiki/Internet_applicationhttp://en.wikipedia.org/wiki/Electronic_businesshttp://en.wikipedia.org/wiki/Social_network_servicehttp://en.wikipedia.org/wiki/Web_developerhttp://en.wikipedia.org/wiki/Webmasterhttp://en.wikipedia.org/wiki/Graphic_designerhttp://en.wikipedia.org/wiki/Information_systemshttp://en.wikipedia.org/wiki/Web_sitehttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Intranethttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Web_content_developmenthttp://en.wikipedia.org/wiki/Client-side_scriptinghttp://en.wikipedia.org/wiki/Server-side_scriptinghttp://en.wikipedia.org/wiki/Programminghttp://en.wikipedia.org/wiki/Web_serverhttp://en.wikipedia.org/wiki/Web_serverhttp://en.wikipedia.org/wiki/Network_securityhttp://en.wikipedia.org/wiki/E-commercehttp://en.wikipedia.org/wiki/Markup_languagehttp://en.wikipedia.org/wiki/Computer_programminghttp://en.wikipedia.org/wiki/Plain_texthttp://en.wikipedia.org/wiki/Internet_applicationhttp://en.wikipedia.org/wiki/Electronic_businesshttp://en.wikipedia.org/wiki/Social_network_servicehttp://en.wikipedia.org/wiki/Web_developerhttp://en.wikipedia.org/wiki/Webmasterhttp://en.wikipedia.org/wiki/Graphic_designerhttp://en.wikipedia.org/wiki/Information_systems


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Email marketing:

Successfully created a testimonial sequence and imported contacts of customers and

tagged them to the testimonial sequence which consists of three steps.

Created a tamcrore template and sent across to the members of tamcrore tagged clients.

Web development:

...GET MORE DONE.FOR LESS...

CONCLUSIONS:

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Created image free styles using best practices available in html and css there by which

less space used and eventually less time is required for uploading of site.

The various strategies of email marketing has been dealt and based upon these and using

infusionsoft software created a follow-up sequence which can be used to send across anycustomer whose project has been completed and the data which the customer has been

responded can be used as a piece for marketing, creating new leads, and creating a new

template for sending reports or newsletters there by which new leads can be followed.Helping Maarga systems to increase its brand and grow at an exponential rate.

REFERENCES:

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1. W3Schools site http://www.w3schools.com

2. Infusionsoft site http://www.maargasystems.infusionsoft.com

3. Qualtrics site http://www.qualtrics.com4. Web marketing for dummies by Jan Zimmerman
http://www.w3schools.com/http://opt/scribd/conversion/tmp/scratch6152/Shortcut%20to%20ipmsg.lnkhttp://www.qualtrics.com/http://www.w3schools.com/http://opt/scribd/conversion/tmp/scratch6152/Shortcut%20to%20ipmsg.lnkhttp://www.qualtrics.com/

Documents

SRINIVAS MANGALAM 2006B3A1669G