SRI JOYDIP ASHRAM PROFILE

PARTA:GENERALINFORMATION

1. Sri Joydip Ashram – Inner Journey

Sri Joydip Ashram

2. Website:

http://www.srijoydipashram.org

3. Location:

Office : 4 N S Road , Kolkata – 1 Sri Joydip Ashram Building , 93 Itbhata Road , Burdwan - 713103

4. Please mention details of all competitions participated in the last two years(Name, Year, Award/Rank if any)

Name of the Award/Recognition : Nominated for Gifted Citizen Award [ Each year the Gifted CitiZen Prize is given to the best social entrepreneurship project that has the ability to benefit 10 million people over the next six years.This international prize honors the passion of those that seek to develop real solutions to humanity’s most pressing issues. Those that are recognized with the Gifted CitiZen Prize are elebrated for their ability to defy contemporary paradigms and generate pragmatic answers to the most urgent global needs. Besides this recognition the winning project receives the sum of $100,000 USD to finance its continuation. The prize is presented during the Ciudad de las Ideas festival, which is the biggest convention of bright minds in all of Latin America. Ciudad de las Ideas takes place each year in Puebla, Mexico. The selected finalists receive a scholarship in order to attend the festival and the winner is revealed during the event. Ciudad de las Ideas 2013 takes place from 7th - 9th November. This prize is an initiative of Poder Cívico A.C. and Ciudad de las Ideas, in association with Singularity University. This prize is primarily funded by Comex and has the important support of Grupo Salinas, Aeroméxico and the Government of the State of Puebla in Mexico.] Year 2013

Award/ Rank - (A personal Message came from Eidi Cruz Valdivieso Gifted Citizen Program Director at Poder Civico requesting Sri Joydip and Sri Joydip Ashram to nominate in the award process.Sri Joydip Ashram is nominated for the Million Mind Transformation Project launched at 8th April , 2012 to make a outreach of Sri Joydip’s teaching to 10 million people on next 6 years, on application of Spiritual Values based on Bhagvad Gita and Advaita Philosophy in Management and Media for solving some of the pressing global problem like financial and environmental crisis . The mode of solution of these problems where shown on Sri Joydip’s teaching based on the inspiration of his Guru Lord Arunachalam Shiva in an

inside-out model where the inner transformation will lead to outer transformation which has impressed the selection team and the program director of Gifted Citizen Award.)

Name of the Award / Recognition – Selection of Movie – “Yoga as Medicine” , directed by Sri Joydip and produced by Sri Joydip Ashram in Kolkata Film Festival 2013 in Competitive section of Short Film and Documentary Films .

Year 2013

Award/ Rank – The Movie was screened in Kolkata Film Festival with a Packed house on Jivananada Savagarh of Bangla Academy Complex adjacent to Nandan in 15 th Novembor . The film also received rave reviews and critical acclaim and a certification for the same would be provided by Kolkata Film Festival at a expected ceremony around middle of 2014.

PARTB:THE LOHAS MARKET

5. Sector:

Agriculture, Food,Dairy

Healthcare, Water and Sanitation

Technology and Development

Education Yes

Housing

Handicrafts

Energy

Microfinance/Financial Inclusion

Others Spiritual Institution

6. Business Model (ForProfit/Not-For-Profit/Hybrid):

Hybrid

1. Sri Joydip Ashram Beneficiaries

The Lifestyles of Health and Sustainability market segment is an integrated, rapidly growing market for goods and services that appeals to those who have a meaningful sense of environmental and social responsibility and a global outlook, and who incorporate these values into their daily lives. This market segment is composed, for the most part, of “Cultural Creatives”, who are value-driven consumers embracing what is now acknowledged as a $230 billion marketplace, a marketplace that is estimated to grow to $450 billion in three years and to $850 billion by 2015. As a group, Cultural Creatives comprise a cross-section of all the traditional demographic categories: race, age, ethnicity, sex, and the diverse generations, from Baby Boomers to Generation-Y. With its newfound values, the Lifestyles of Health and Sustainability market segment is at the leading edge of cultural change. Already, in the United States alone, it comprises 16% of adults and close to 35 million consumers, representing a powerful emerging subculture that is attracting mainstream interest and consumer engagement. According to The New York Times, "Lifestyles of Health and Sustainability may be the biggest market you never heard of, encompassing [goods & services ranging from] organic food, energy-efficient appliances and solar panels [to] alternative medicine, yoga, and eco-tourism." LOHAS is the target market of Sri

1.

2.

Joydip Ashram and Culture Creatives are Sri Joydip Ashrams target customers . These are the people who around the world is experimenting with a new form lifestyle based on Yoga and Spirituality which extends to Organic Food , Environmentally sustainable products and services . Socially beneficial commodities.

2. How we are helping our beneficiaries

We are serving a global need of Transforming lifestyle for the 21st century. SRI JOYDIP ASHRAM’s activities all complement one another, bringing significant cross-branding and cross-promotional opportunities while at the same time representing stand-alone profit centers.SRI JOYDIP ASHRAM is the ideal vehicle for the marketing of products and services related to Yoga , Spirituality , Organic Food , New World Music and Entertainment to a worldwide audience in ways that are engaging, wise and knowledge oriented . We know about these need from the research we have done on the LOHAS – Lifestyle of Health and Sustainability Market which is $230 billion marketplace, a marketplace that is estimated to grow to $450 billion in three years and to $850 billion by 2015 .

3. How is our solution different from others?

Our Solution are different on both content and delivery of the content over the existing solutions .We deliver education programs which is in 3 layer – Wisdom Course Level 1, Level 2, Level 3 and Wisdom Retreats [ Guru Poornima and Deepam ] . This helps on to elevate the spiritual experience and create happiness and peace in their life which leads to personal transformation. Our program are based on Surya Yoga along with Wisdom Points and their application on the area of Personal Transformation, Organizational Transformation and Social and Global Transformation. Our solutions are much deeper on spiritual experience and wider in application and then our competitors.

PARTC:THE VENTURE

We also work with UN Global Compact on the areas of the Anticorruption, Global Human Rights and labor and how spiritual teaching can transform these areas with an

Intense focus in evangelizing spiritual values in Corporate. .

1. Our venture’s business model:

As the world enters a highly creative period, when the old industrial era assumptions are being challenged, SRI JOYDIP ASHRAM is unique in seizing the opportunity of aggregating a broad range of products, services and information to serve a growing market segment. While the targeted market and the initial focus of marketing and promotion will be the Lifestyles of Health and Sustainability market segment, the design and substance of the organisation’s products and services will allow it to attract an even broader audience. Branded in the name of “Sri Joydip Teachings” his Guru Arunachala Shiva’s blessings is provided in course structure across the world both online and offline by Sri Joydip Ashram Teachers who are given extensive training which leads to personal transformation and further creates effects for Orgnisation and Social transformation . These teaching courses and related products and services, is delivered in different segments and the participant of the courses pays donation or course fees and they are also encouraged to take volunteering project in support of UN Global Compact on the areas of 1) Global Human Rights b) Anticorruption and C) Labour in the Corporate Sector.

Tapping into new, innovative trends and ideas of the 21st century, SRI JOYDIP ASHRAM symbolizes a global lifestyle for the 21st century as reflected in entertainment, art, fashion, culture, spirituality and health with the application of Ancient Spiritual and Leadership Wisdom in modern management and Media .

2. Founding Year

2009

3. Type of Venture:

Educational Trust

4. Number of Employees

We have mostly Volunteers who work as a Part Time Employee . Presently the number if Five (5) of Volunteers who work as Part Time Employees.

5. Describe the work done so far in terms of Business, Financial and Social Impact milestones achieved:

BUSINESS Have reached 28 companies across 8 countries and delivered online business consulting in LOHAS market for last 5 years.

FINANCIAL Have invested 13.3 lacs and and had a revenue of 5.8 lacs

SOCIAL Have made an impact to the life of 1 lacs people across 9 countries through our online and offline Spiritual and Leadership Education Program.

** WE HAVE RECEIVED APPLAUDE FOR OUR LEADERSHIP FROM UNITED NATIONS FOR OUR WORK AND WE HAVE BECOME A PARTICIPANT OF UNITED NATIONS GLOBAL COMPACT PROGRAM PROMOTING ANTICORRUPTION, GLOBAL HUMAN RIGHTS AND LABOR IN CORPORATES ACROSS THE WORLD. ** OUR WORK ON YOGA HAS LEAD TO MAKE AN DOCUMENTARY ENTITLED “YOGA AS MEDICINE” WHICH IS SHOWN AS A SHORT FILM IN KOLKATA FILM FESTIVAL 2013 AND WE ARE LISTED ON YOGA.IN AS A REGISTERED YOGA SCHOOL.

1. Monetization

The dynamism of globalization actually fuels these interests as SRI JOYDIP ASHRAM mirrors the desire of people around the world to share their own experiences and discover new and innovative ways to live their lives with there platforms like World Yoga Festival , Global Yoga Week , Million Mind Meditation , Million Mind Transformation , Global Family Day.

There are many examples of this growing marketplace: Yoga has grown from 4 million practitioners in 1990 to over 28 million practitioners. Yoga Journal reports increases of up to 35% in its national advertising. Mainstream corporations such as Target, Ford, General Mills, and Johnson & Johnson make up Yoga Journal’s advertising base as these companies understand that the magazine delivers a “highly prized and targeted audience”.

Aburdene, in Megatrends 2010, states: “The quest for spirituality is the greatest megatrend of our era. Ten million American adults say they meditate, twice as many as a decade ago. Spiritual Cinema Circle has a membership of tens of thousands of subscribers who pay $21.00/month (plus shipping) to receive each month a DVD of spiritual films. Over the last five-year period, spiritual and religious books outpaced sales in all other categories, surging from $1.69 billion to $2.24 billion. And, Maureen Fan of The Washington Post reports on July 24, 2007 that Confucius Is Making a Comeback In Money-Driven Modern China: State-supported commemorations of Confucius have become more common, and the number of people studying his works has increased. A new best-selling book and TV program based on the sage's teachings have made Confucianism easy for the masses to digest.

Our venture will make money capitalizing on the greatest megatrend of the era “ quest for spirituality”, when the outreach of our spiritual education program in the form Wisdom Course and Wisdom Retreats

would scale to 10 million on the next 5-6 years, which could take Sri Joydip’s teaching and also the products and services related to Sri Joydip’s teachings on Lifestyle of Health and Sustainability market to masses and bring a revenue of 25 crores in the next 5 years with an investment of nearly 10 crores.

2. Unique Selling Proposition

SRI JOYDIP ASHRAM’s market position and advantage of it , mirrors the blue ocean strategy as formulated in the seminal book: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Blue oceans are symbolized by untapped market space, demand creation, and highly profitable growth opportunities. Blue ocean strategy arises from business insights into how a new trend will change value to the customer and impact the company’s business model. These trends must be decisive to the business, they must be irreversible, and they must have a clear trajectory. Thus, the barrier to entry will be SRI JOYDIP ASHRAM’s unique concept and marketplace leadership in a blue ocean. Once positioned, it will be difficult to construct a company with the combination of goods and services appealing to a wide cross-section of the global population. As SRI JOYDIP ASHRAM unique strategy integrates seemingly disparate elements into a cohesivewhole, continues to expand its level and range of product and service offerings, maintains agile and flexible operations, and keeps its ears and eyes open to global, grass-roots trends, the barrier to entry will be high. Chris Zook, in his 2007 book Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth refers to: “the curse of the distant follower” – the slim chance companies have of overtaking market leaders once they fall behind. The Lifestyles of Health and Sustainability market segment is primed for a unique, blue ocean approach that encompasses the concept of an spiritual education/media company offering a wide range of products and services. The Organisation’s mail global concept rivals any presently existing brand,

and its revenue streams are not dependent on taking business from existing companies.

3. Outreach

We presently plan to reach out by creating Collaborative Events like we have created – World Yoga Festival with International Yoga and Sports Foundation , Global Yoga Week and also Intention 2014 with UN Global Compact . These way we feel we can reach more people by collaborating with other organization and building an ecosystem which could create our competitive advantage.