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NC Digital Media Computing
SQA Unit DW7J 11Social Software
Historical Context and E-mail
Russell TaylorLecturer in Computing & Business Studies
Historical ContextGaming company Atari created the first computer
game in 1970 called “Pong” (after Ping Pong)!
This was renamed Paddle Battle after the Japanese developers discovered the use of this word in English!
‘Pong Tournaments’ developed in people’s homes or in bars where these gaming machines were popular.
The game was based on Tennis/Table Tennis, was simple to understand and easy to use.
Historical Context (2)New developments quickly followed with advent
of Personal Computers in mid 1970s onwards:Sinclair Spectrum, Commodore 64, Acorn’s BBC
ComputerNew games appeared including one of the world’s
most popular – PacmanMulti-platform game – now even available on
Mobile PhonesPacman was played by individuals – less by
groups and gamers started to become isolated
Historical Context (3)Isolation has persisted until advert of Internet-
based gaming in 1990sNow Multi-player gaming common with 1000s
of titlesEarly multi-player game – Doom (1993)
Voted greatest game of all time in 2004!
‘World of Warcraft’ Series now dominates this market with 11.5 million monthly subscribers A social phenomenon - changed the way that
gamers view their activity
Social Software - Birth of E-mailIndispensible now – but ‘invented’ in 1971 by
Ray Tomlinson – he chose the ‘@’ symbol too!Once only available on a PC
Now accessible using a variety of devices MP3 Players, Blackberrys, Personal Digital
Assistants, Mobile ‘Phones, Handheld PCs
Two main types of E-mail - Dial-up and On-lineOlder e-mail ‘clients’ worked on dial-up
connections – before birth of ‘Broadband’ Used ‘Store & Forward’ technology – messages were
downloaded onto client for ‘off-line’ reading
Dial-up E-mailAdvantages
Mail can be taken away on laptops for reading / replying later
Messages were text only – short with no pictures, formatting
DisadvantagesVirus-proneMessages were text only – short with no
pictures, formattingData could be lost if dial-up connection was
unstable
On-line E-mailOn-line E-mail
Usually over BroadbandServer-basedUsually scanned for viruses before viewingE-mail ‘hoster’ can be different from Internet
Service Provider (ISP) – e.g. Hotmail
Advantages/Disadvantages of E-mailAdvantages
Cheap or even free to send / receiveIf charged for – same charge for local, national or
InternationalNormally accessible from Internet-connected deviceNormally secure – if you do not share password!
DisadvantagesNeed to be connected to Internet
Stable connection needed Can host viruses – even when scanned SPAM / Junk e-mail is common
Basic FeaturesFrom – the e-mail address of the sender.To – The e-mail address of the intended
recipient.Subject - What the e-mail is aboutThe Message area – The large box where you
type your message.
More Advanced FeaturesAttachmentsAddress Book /
Contact ListThe ‘cc’ BoxThe ‘bcc’ Box
- role of as a marketing tool
ActivitiesLog in to Hotmail – creating account if
necessaryLog in to Google Mail - creating account if
necessary
Task 1 – Compare Hotmail & Google MailTask 2 – Send a short polite message to
LecturerTask 3 – Send a message to a friend, a group
and create a Distribution (Mailing) List