Sprint July Announcement 8 14

8132019 Sprint July Announcement 8 14

httpslidepdfcomreaderfullsprint-july-announcement-8-14 128

DATE DELIVERED 8142013



TABLE OF

CONTENTS3

4

5ndash9

10ndash15

16ndash20

21ndash22

23ndash27

Methodology

Key Insights

July Announcement Analysis

Competitive Analysis

Volume Over Time Analysis

Sprint Influencers

Recommendations



BASELINE amp JULY ANNOUNCEMENT ANALYSIS

8142013

3

THE GOAL OF THIS STUDY WAS TO UNDERSTAND HOW WELL SPRINTrsquoS 4G LTE ANNOUNCEMENTS DID ACROSS MULTIPLE MARKETS AND IN COMPARISON TO THEIRCOMPETITORS AND HOW THE ANNOUNCEMENTS EFFECTED THE SPRINT BRAND

WE ANALYZED THE IMPACT

OF THE JULY 30TH 4G LTEANNOUNCEMENT ON SPRINT

SENTIMENT PARTICULARLY

WITHIN THE NEW 4G LTE

MARKETS

METHODOLOGY

We analyzed conversation from July 30 2013 throughAugust 6 2013 to capture the announcement of the newSprint 4G LTE network coverage that occurred on July 30

2013 and the six days that followed the announcement Wefocused on capturing conversation across the social webwhich consisted of Twitter a sample of Facebook postsblogs forums comments and news

We analyzed conversation surrounding the Sprint4G LTE announcement on July 30th to see how buzz andsentiment had changed from the previous announcementand the baseline sentiment established

For our analysis of the general social web we crafteda complex boolean framework designed to capture all

conversation surrounding Sprint ATampT and T-MobileWe then trained our technology to learn the differencebetween relevant and irrelevant conversation surroundingSprint ATampT and T-Mobile Relevant conversation wasdefined as conversation relating to each mobile carrieras a brand their devices networks and announcementsWithin relevant conversation we trained our technology tounderstand what was positive neutral and negative

Once we trained a sample of posts and categorizedsentiment our technology replicated that judgment on theconversation at large and returned to us how the sentiment

broke down for each category

For Sprint we furthered our sentiment analysis tounderstand more granularly what categories ofconversation made up positive and negative sentimentWe categorized conversation surrounding Sprintrsquos 4G LTEnetwork and announcement as Messaging conversationspecifically categorizing sharing of articles and pressreleases with positive conversation

Messaging conversation contains posts about the Sprint4G LTE service and related announcements Networkconversation contains posts about the Sprint network and

coverage unrelated to 4G LTE service

We looked at conversation over time about Sprintrsquosnetwork particularly to the new markets defined in the4G LTE expansion We targeted and tracked specific zipcodes for Miami The Bronx and Brooklyn Philadelphia andthe 20 cities with the highest population combined Wethen measured the sentiment of three select markets andaggregated the sentiment for the additional 20 largestmarkets from February 7 2013 through August 6 2013

From the conversation that was analyzed about Sprintand separate markets we found 10 influencers for Sprint

To qualify as an influencer users had to have Kloutscores of at least 50 and had discussed the Sprint 4G LTEannouncements

We evaluated the top two buzz generatingannouncements for Sprint ATampT and T-Mobile during 2013along with the most recent announcements for Sprintand ATampT We created an Announcement Success Indexthat compares population of the cities evaluated to thebuzz generated on the specific days We then multipliedthis ratio by 1000 to normalize the data and produce ourSuccess Indexes and compared to the number of citiesannounced to in order to evaluate the engagement successof the announcements




8142013

4

KEY INSIGHTSCUSTOMERS EXPRESSING FRUSTRATIONWITH THEIR MOBILE CARRIERS HASBEEN A CONSISTENT BEHAVIOR ACROSS

REPORTING PERIODSDespite 4G LTE launches and network enhancementssentiment surrounding Sprint and ATampT remained largelynegative Negative drivers of mobile carrier conversationare consistent month after month despite 4G LTEannouncements and device releases While improvementsin service temporarily increased positive sentiment assoon as issues arose with devices network connections orcustomer service negative sentiment returned

ATampTrsquoS LOCALIZED STRATEGY PRODUCES

HIGHER QUALITY CONVERSATION AMONGST REAL PEOPLEWhile larger releases may drive slightly more conversationvolume a significant portion comes from promotionalspam and accounts retweeting keywords ATampT madeannouncements to much smaller groups of markets thanSprint and T-Mobile generating more than double thebuzz per capita When they attempted to couple theirannouncement with 77 upcoming market releases (April10th) their buzz per capita suffered

THE USE OF CUSTOM HASHTAGS ANDEMPLOYEE NETWORKS CAN BE EFFECTIVEFOR DRIVING BUZZ AND EXPANDING REACH AROUND CARRIER ANNOUNCEMENTSATampT created an employee hashtag and encouraged theirinternal teams to distribute different ATampT announcementsthrough ATTemployee Over 10 of hashtag usage isdevoted to supporting the brandrsquos 4G LTE announcementsSprint created Discover4GLA to promote 4G LTE in LA

This hashtag generated 144 posts in July and 180 in April

MAJOR BRAND SPLASHES HAVE AN IMPACTON THE EB AND FLOW OF POSITIVE ANDNEGATIVE SENTIMENTSignificant competitive brand announcements like Sprintrsquosacquisition news and T-Mobilersquos iPhone 5 release affectbrand sentiment overall When Softbank made a bid topurchase Sprint neutral conversation surrounding thebrand spiked as did T-Mobilersquos positive sentiment when theiPhone 5 was released Once these news announcementsbecome irrelevant sentiment returns to its typical state

POSITIVE SENTIMENT LINGERED LONGERTHAN USUAL IN SOME MARKETS POSTANNOUNCEMENT THIS COULD BE

AN OPPORTUNITY TO CONTINUE THEMOMENTUM WITH LOCALIZED CONTENTConversation surrounding 4G LTE in Miami remainedover 90 for over a month following the June 17thannouncement as users were not experiencing connectionissues that typically surfaced in other markets Negativesentiment did not begin to increase until the end of Julywhen issues with spotty LTE began to surface The Bronxand Brooklyn and Philly were also able to maintain positivesentiment for the entire week after the announcementswere made as hype and excitement outweighed theminimal network issues experienced

BY MAKING FEWER MORE PERSONALIZED ANNOUNCEMENTS TO AT ONCE MOBILECARRIERS SEE HIGHER AUDIENCE BUZZPER CAPITA AND SUSTAIN MORE LTECONVERSATION IN THE LONG RUNAnnouncements in aggregate saw consistent levels ofpositive sentiment but it was short-lived nonethelessATampT however was able to successfully sustain their PositiveMessaging conversation through frequent LTE releases and

timely upgrades Additionally ATampT posted about marketspecific LTE upgrades and reinvigorated conversation witha series of status updates that sustained conversation sixmonths after the initial announcement

PRE LAUNCH BRAND COMMUNICATIONS ARE EFFECTIVE IN DRIVING LARGE SPIKESIN CONVERSATION BUT AT THE EXPENSEOF THE ANNOUNCEMENT ITSELF TEASERSMERELY PULL AHEAD THE CONVERSATIONWithin the Bronx and Brooklyn markets Sprint released

a press release teaser announcement that 4G LTEservice would be available in the next week While theannouncement successfully generated a significant spike inconversation it did so at the expense of the announcementday conversation By publishing a press release as theteaser Sprint in theory made the same announcementtwice Sprint also failed to continue to single out the Bronxand Brooklyn on the actual day of the announcements andthe cities were lost in the long list of new 4G LTE markets



PART IJULY ANNOUNCEMENTANALYSIS

73013 ndash 8613




8142013

6

PART I SPRINT DRIVERS OF SENTIMENTSprintrsquos July announcement of 4G LTE saw an increase in Positive Messaging conversation but failed to out-weigh the consistent complaints with the carrier as a whole While 4G LTE expanded to new markets Negative Net-work conversation still generated close to two times as much buzz as Positive Messaging Neutral conversation decreasedby 25 as there were no major announcements or acquisitions that caused the spike in Neutral during the last announce-

ment Sprintrsquos Q2 earningrsquos release failed to garner significant buzz but did make up the majority of Neutral conversation

On the day of the new announcement Positive Messaging conversation spiked to a high of 25 of total Sprintconversation Over the course of the week Positive Messaging conversation decreased in volume as excitement dieddown but could have been maintained if Sprint continued to promote the news in the days following the actual launch

Messaging conversation contains posts about the Sprint 4G LTE service and related announcements

Network conversation contains posts about the Sprint network and coverage unrelated to 4G LTE service

Note Percentages may not add to 100 due to rounding Superscript percentages refer to change in share of voice

in comparison to the baseline from 121612 through 61613 Mentions are posts which contain discussion of Sprint keywords

Sources Twitter bull Sample Facebook bull Blogs bull Forums bull News bull Comments Dates 73013 ndash 8613

3 +0 POSITIVE NETWORK

7 +4 POSITIVE MESSAGING

5 +4 NEGATIVE MESSAGING

Positive Volume

8844 posts

Neutral Sprint MessagingPR Volume

4422 posts

Negative Volume

18319 posts

9+4 NEGATIVE PRICE

8 +2 NEGATIVE CUSTOMER SERVICE

28

Positive+7

14

Neutral-25

58

Negative+18

1 +1 POSITIVE PRICE

17 +2

Total Mentions 31585 posts

23 +8 NEGATIVE GENERAL

POSITIVE GENERAL

Top 3 drivers (total volume)

13 -1 NEGATIVE NETWORK




8142013

7

PART I SPRINT DRIVERS OF SENTIMENTPOSITIVE GENERAL 17 Positive General conversation was generated byposts discussing Sprint as a brand in a broad mannerGeneral sentiment surrounding Sprint continued to

produce the highest amount of positive conversation afterthe July 30th announcement Conversation consisted ofpeople discussing their Sprint phones that they plan toswitch to Sprint or that they had positive experiences withthe Sprint brand Conversation surrounding excitementabout new devices and sustainability caused a slightincrease in Positive General conversation from the baseline

Verbatims ldquoSooo Irsquom picking up my IPhone tomorrow from sprint Yayrdquo

ndash HarleySue99 Unknown

ldquoIrsquom about to disconnect my phone and just go to sprintrdquondash melyyyxo Unknown

ldquoI love sprint for all the discounts imma receive I need a new phone and a upgrade on themall -)rdquo

ndash mzwhitfield02 Unknown

ldquoThanks sprint for unlocking my Iphone for free for my trip

to Thailand Now I get to call home and talk to my family whileIrsquom away ndash Stormented Albine TX

POSITIVE PRICE 1

Positive Price conversation discussed the affordabilityof Sprint contracts This category continued to be aminimal part of Sprint conversation generating 1 of buzzPeople discussed the unlimited data plans low contractprices or that Sprint helped them with their bills

Verbatims ldquoPhone billed paid for the month I can deal with that Thanks

sprint goodlookingoutrdquo ndash itsjameshayes Unknown

ldquoSprint amp Verizon have cell plans w UNLIMITED talk (toanyone) text amp data Switching means no extra charges Nomore ATampT billing issuesrdquo ndash kiwijessica New York NY

ldquofinding out sprint paid my august bill for me gtgtgt daymaderdquo

ndash taybeezy21 Unknown

ldquosprint offers service for 119$ a month + 250$ activation no

data caps sounds like a good deal rightrdquo

ndash XeroCreator Unknown

POSITIVE MESSAGING 7 Positive Messaging conversation was almostsolely related to its network expansions Negativeresponses to Sprint Messaging during this announcement

outweighed the excitement surrounding the expansionHowever Positive Messaging conversation remained similarin nature with people frequently sharing links announcingSprintrsquos expansion of its LTE networks to new markets

Verbatims ldquoSprint expands 4G LTE to 41 more cities httptco xITT WwZDUUrdquo ndash BestSmartphones Worldwide

ldquoSprint finally gets the LTE wheel turning again with 41

new cities Sprintrsquos latest round of launche httptco HeG81OacTZ MobiAppsrdquo ndash mobi_apps_ar Unknown

ldquoSprint has LTE now in Philla )rdquo ndash DeadlyScionide Unknown

ldquoOMG WE GOT LTE TOWERS FOR SPRINT IN SUFFOLK

AHHHHHrdquo ndash akayyyx New York NY

POSITIVE NETWORK 3 Positive Network conversation about Sprint wasmade up of customers discussing that they hadgood coverage and service This conversationremained minimal in percentage similar to the June 17thannouncement Customers reference negative experiences

in the process of relaying positive ones The majority ofthe time customers shared that their LTE service was fast orthat they had good service in certain locations

Verbatims ldquoI have good service in Indiana thanks sprintrdquo

ndash dleep17 Unknown

ldquoSprint got great service wherever Irsquom at right now Five bars amp

LTE speedrdquo ndash THEMisterrEff Milwaukee WI

ldquoFor the first time ever I have 4G LTE on my Sprint GalaxyNexusrdquo ndash sovryntech NH

ldquoi got to experience sprintrsquos lte for like 5 minutes today prettydoperdquo ndash ImTime Cleveland OH

Note Percentages may not add to 100 due to rounding

Mentions are posts which contain discussion of Sprint keywords Messaging conversation contains posts about the Sprint 4G LTE service

and related announcements Network conversation contains posts about the Sprint network and coverage unrelated to 4G LTE service

Sources Twitter bull Sample Facebook bull Blogs bull Forums bull News bull Comments Dates 73013 ndash 8613 Mentions 31585




8142013

8

PART I SPRINT DRIVERS OF SENTIMENTNEUTRAL SPRINT MESSAGINGPR 14

Neutral Sprint MessagingPR conversation consistedof people sharing news articles blogs and pressreleases about Sprint After the hype surrounding Dish

Network and Clearwire died down neutral conversationdecreased by by a large margin The Q2 earningsannouncement for Sprint drove shares of news articles andpress releases There was also a large amount of articlesharing surrounding NetZerorsquos deal to use Sprint LTE

Note This conversation was void of any 4G LTE marketexpansion discussion as this was classified as Positive orNegative messaging conversation

VerbatimsldquoSprint Posts $16 Billion Loss As Nextel Shutdown Weighs OnBottom Line Sprint is posting its Q2 financial r httptco

EWbvQVkAErdquo ndash MobileForumsNet Worldwide

ldquoSprint reports $16B net loss as it shuts down Nextel platformhttptcoIoJA5neKYKrdquo ndash MobiOps Worldwide

ldquoSNetZero strikes deals to use Sprint LTE and Verizon 3GhttptcofnQ0JlGli0rdquo ndash engadgetmobile Worldwide

ldquoSprint posted its earnings report for its second quarter of2013 today boasting its ldquohighest-everrdquo revenue at $72 billion

representing an eight percent year-over-year increaserdquo ndash Jacob Kleinman technobuffalocom

NEGATIVE PRICE 9 Negative Price conversation was generated bypeople expressing frustrations over how expensivetheir contracts were This conversation was much moreprevalant during the July 30th announcement than theJune 17th one Within this conversation we heard moreSprint customers complaining about paying off phone billsCustomers also expressed frustrations over the necessarypayments when other mobile carriers were cheaper oroffered zero dollars down at sign up

Verbatims ldquoI havent payed my phone bill in a week now I really wouldnrsquotneed it anyways Stupid sprintrdquo ndash MfsFlowa Unknown

ldquoSprint cut my phone off AFTER I paid my bill Th wrong withthemrdquo ndash diamondpeach012 Denton TX

ldquosprint why is your service worse than metro pc and costdouble ScrewThisContractrdquo ndash HeyMisterImKrissi Tampa FL

ldquoSprint turned my phone off And I paid my bill And my

phone is off rdquo ndash SHAYNUHCHANEL Houston TX

NEGATIVE GENERAL 23 Negative General conversation consisted of peopleexpressing discontent with Sprint as a companyCustomers expressed increased frustrations with theirtwo year Sprint contracts and that they wanted toswitch carriers When coupled with T-Mobilersquos recentannouncement of ldquoJUMPrdquo the ability to upgrade phonesbefore two years Sprint customers were even more angryabout not being able to upgrade phones or changecarriers

Verbatims ldquoSo ATampT got ldquoNextrdquo amp T-Mobile got ldquoJumprdquo Catch up Sprint Iwant the new 5s before my contract is uprdquo ndash _tvcdee TX

ldquoitrsquos terrible luckily my 2 year contract is up this year RT mymangot2JOBS_ Sprint sucksrdquo ndash MahadXv Atlanta GA

ldquoEverybody on this one year upgrade when you wantsprintwhere yrsquoall atcuz Irsquom gon jump on the T-Mobile Jump plan or

ATampT ComeOnSprintrdquo ndash ShesPhotogenic Detriot MI

ldquoSprint is the worst I will not be renewing my contractrdquo

ndash WhitKneeH FL








8142013

9

PART I SPRINT DRIVERS OF SENTIMENTNEGATIVE MESSAGING 5 Negative Messaging conversation surrounding Sprintconsisted of people complaining about Sprintrsquos LTEstrategy Frustrations grew with Sprint because customers

still were not included in the upgrades after multiple newmarket announcements Customers typically expressedanger over their cities still being on the ldquowaiting listrdquo or thatthe LTE service was not working There was also increasedconversation from customers complaining that their 4G LTEwas spotty or not working at all

Verbatims ldquoSprint you have got to be kidding me NO 4g LTE in Denverstill Its not like were a major metro US city or anythingrdquo

ndash therealBVH Foothills CO

ldquoWas Sprint not supposed to be putting 4G towers in Tucsonbut the end of July ITrsquoS AUGUST 1ST WHAT THE hell sprintrdquo

ndash k8lingr33n Unknown

ldquosprint Can you please explain to me why Columbus OH

STILL hasnrsquot gotten LTE coverage yet Do you know how manycustomers you are losingrdquo ndash Tone_Capone Columbus OH

ldquoI am very disappointed with Sprint still have no consistent 3g4g is spotty at best in most areasfriend has lte with tmobile

alreadyrdquo ndash JK2011till Boca Raton FL

NEGATIVE NETWORK 13 Negative conversation surrounding the Sprintnetwork consisted of customers complaining aboutdropped service and outages There was no changein conversation from the previous announcementNegative Network conversation was more than four timesas common as Positive Network conversation Peopleremained annoyed and angry over dropped service or noservice at all despite LTE expansions

Verbatims ldquoSprint has the worst service everrdquo ndash Nancy_Z93 Unknown

ldquoSprint have service in the weirdest placesrdquondash Simply_Me55 Unknown

ldquoSprint proved to be the worst service possible tonightrdquo

ndash nancyeldred California

ldquoHaving BAD Service Sprint at the moment Cannot call

anybodyrdquo ndash JamieTaylor610 Valencia CA

NEGATIVE CUSTOMER SERVICE 8 Negative Customer Service conversation consistedof people expressing frustrations over the poorservice and assistance they received from Sprint

Customer service conversation during the time of the July30th announcement was very similar to that of the June17th announcement Sprint customers continued to beangered by poor customer service online over the phoneand in-store

Verbatims ldquoJust experienced the worst customer service Irsquove had on threecontinents by sprint - absolutely disgusted Got Sprint Irsquod

cancel it nowrdquo ndash DKesslerPhoto Indianapolis IN

ldquosprint customer service representatives manwhere the helldo they find these idiots 40minuteslater problemsolvedrdquo

ndash OneLoveRissa Unknown

ldquosprintcare The service is horrible and it seem like sprint is

only worried about the money and not da satisfaction of thecustomerrdquo ndash Sayit_aintTone Unknown

ldquoI have to say I am very disappointed with sprint customerservice at the store in Miami on Kendall Not happy right

nowrdquo ndash Lalisiluscious Miami FL







PART IICOMPETITIVEANALYSIS

2713 ndash 8613




8142013

11

PART II COMPETITIVE ANALYSIS

Note Percentages may not add to 100 due to rounding Superscript percentages refer to change in share of voice in comparison

to the baseline f rom 121612 through 61613 Mentions are posts which contain discussion of Sprint ATampT and T-Mobile keywords


Volume 25644 posts

Volume 31585 posts

Volume 32991 posts

T-MOBILE REMAINED THE MOST POSITIVEBRAND SEEING PROLONGED POSITIVECONVERSATION FROM ITS IPHONE RELEASE

AND NEW EXCITEMENT SURROUNDING ITSCOMMERCIALS

bull T-Mobile also saw the highest buzz when compared toSprint and ATampT however the majority of the differencewas due to the Bill Hader T-Mobile commercials whichcaused buzz from current and non-customers

bull Negative T-Mobile conversation increased during thistime as its campaign Hate2Wait while a positive pushfor the company also instigated negative conversationfrom frustrated customers because they were still waitingfor T-Mobile upgrades

ATampT AND SPRINT BOTH ANNOUNCED 4GLTE NETWORK EXPANSIONS AND WHILESPRINT GENERATED SLIGHTLY MORE BUZZ

BY RELEASING TO MORE CITIES ATampTGARNERED EQUAL POSITIVE SENTIMENT AND A BETTER BUZZ PER CAPITA

bull ATampT released separate press releases that individuallyhighlighted the markets receiving updates while Sprintreleased one that failed to individually reference marketsin the title and a limited amount in Tweets posted

bull Sprint and ATampT saw similar sentiment around theirannouncements While Sprint struggled to generate highlevels of buzz per capita the overall sentiment generatedwas similar to that of ATampT as levels of excitement about

LTE were synonymous across the carriers

58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)

POSITIVE NEUTRAL NEGATIVE




8142013

12


POSITIVE 29

bull Close to one-third of all positiveconversation surrounding ATampT wasrelated to its announcement on July31st and the excitement around thenew markets

bull Discussion of the phones used onthe ATampT network were discussedoften most notably the iPhone 5People also discussed the GoPhoneand Prepaid options available

bull On August 1st JD Powerannounced that ATampT rankedthe highest for customer servicesatisfaction of Wireless carriers

This announcement made up 9of conversation on the day theannouncement was made and 15on the day after

Verbatims ldquoATampT Debuts 4G LTE in Charlestonhttptcoj6AMsmtndY wsazrdquondash wsazjedwards Carleston WV

ldquoATampT receives JD Power award forwireless customer service 1 babyrdquondash aClaireSchwartz Orlando FL

ldquoGotta love coming into work tonew found LTE coverage Thank you

ATampTrdquo ndash joekorzo NJ

ldquoI love great customer service Theguy from ATampT was so helpful (AndIrsquom pretty sure he was Texan basedon his accent) just sayinnn TXrdquondash alyssarizavi TX

NEUTRAL 26

bull The majority of neutral conversationsurrounding ATampT was generatedby people sharing articles or blogsdiscussing news announcements

bull People commonly shared theannouncement that Starbuckswould be switching from ATampT toGoogle as their WiFi provider

bull ATampT also generated a significantamount of buzz around differentcustomer-friendly promotionsthey were starting like phonereplacements and study abroaddiscounts

Verbatims

ldquoStarbucks replaces ATampT withGoogle as its in-store WiFi providerhttptcovzb0Ty0YZ8rdquondash ForbesTech Worldwide

ldquoRT AndroidPolice ATampT Galaxy SIII Finally Getting ldquoPremium SuiterdquoMulti-Window OTA Update Android412 (Build UCDMG2)ndash RichB0yMarty Stamford CT

ldquoRT scrappinmichele Safe Mobile

WiFi For Families - ATampT Unite via Techmama httptcoVDEUgNz1ozrdquondash techmama Silicon Valley CA

ldquoATampT T-Mobile Verizon MoveForward With Isis Mobile PaymentPlan Isis will support the iPhohttptco2d5QOf industry newsrdquondash KarenKinnaman Redding CA

NEGATIVE 45

bull Like most wireless carriers ATampTrsquosnegative conversation was mostnotably generated by peoplecomplaining about their droppedcalls and poor service

bull During this time period there werehigher than normal complaintsaround ldquospotty servicerdquo which werelater announced to be caused byupgrades across ATampT

bull Despite winning the customerservice satisfaction award from JDPower ATampT still experienced a largevolume of customer service-relatedcomplaints which is typical for anybrand across social media

Verbatims ldquoATTCustomerCare 28 days stillno service Irsquom starting to doubt ifUverse actually exists ATTrdquondash DaveMacQueen1 Charleston SC

ldquoI really hate my ATampT servicerdquondash DniseSonnenberg HuntingtonBeach CA

ldquoI canrsquot wait until my contract

with ATT is up Theyrsquore so rudeand unhelpful neveragain ATTnothappyrdquondash withaK27 Stillwater OK

ldquoATampT has horrible customer servicetoday I wanna screamrdquondash ashxlee_ Unknown


Superscript percentages refer to change in share of voice in comparison to the baseline from 121612 through 61613

Sources Twitter bull Sample Facebook bull Blogs bull Forums bull News bull Comments Dates 73013 ndash 8613 Mentions 25644 posts

ATampT saw a more significant spike in positive sentiment than Sprint on the days of their respectiveannouncements however Sprint was able to hold on to the surge in positive sentiment longer than everyoneelse Though Sprint did not see as drastic a change in positive sentiment as ATampT and while Sprint also returned back tonegative it was able to maintain a consistent positive sentiment longer than ATampT did


45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64

bull Conversation surrounding T-Mobileremained consistently positive andtwice as positive in comparison tothe other mobile carriers analyzed

bull T-Mobilersquos new commercials with BillHader also began to drive significantpositve buzz People expressedhow hillarious he is and how theywould like to see more

bull People also shared announcementsthat T-Mobile expects LTE in 90 oftop 25 markets by yearrsquos end Themarkets that already had LTE serviceexpressed satisfaction over theirnew faster network

Verbatims ldquo4G LTE is the best Thanks T-Mobilerdquondash Arnold0rtega NJ

ldquoI love these new Bill Hader T-Mobilecommercials They are funny amp realIrsquove gotten a new phone just find outabout a newer versionrdquondash ChrisWCox17 Oklahoma City OK

ldquoT-Mobile expects 2x10MHz LTE in90 of top 25 markets by yearrsquos endandroid httptcoqTvJa70CIErdquondash PaulFrenzel Unknown

ldquoI love the T Mobile commercial Itnever fails to crack me uprdquondash martinezk_ Dalton NY

NEUTRAL 16

bull Neutral conversation surrounding T-Mobile was a small percentage ofconversation as no overwhelminglylarge announcement occurredduring the time period

bull The majority of neutral conversationcame from the sharing of articlesand announcements relating to newdevices becoming available on thenetwork

bull Though it occurred in March theiPhone availability on T-Mobilecontinued to drive conversationincluding news articles claimingthat the iPhone saved T-Mobile fromlosing hundreds of thousands ofcustomers

Verbatims ldquoRT SebastienPage Study findslanding the iPhone saved T-Mobilefrom losing at least 300000customers httptcoJbYosfJb3Mrdquondash AnthonyEsposito Pheonix AZ

ldquoLG Optimus F3 arriving at T-Mobilewith 4G LTE via slashgear httptcoyvPSHebymxrdquo

ndash glass_lane Los Altos CA

ldquoT-Mobile wonrsquot sell Moto X instores customers will have to buydirect from Motorola httptco FDmSj3OcyB techrdquondash Champagnie Redmond WA

NEGATIVE 20

bull Negative sentiment surrounding T-Mobile continued to be less thanhalf of Sprint and ATampT though itcontinued to increase driven bycomplaints with LTE coverage

bull T-Mobile launched a campaign topromote flexible contracts calledHate2Wait While it was designedfor customers to share why theyhated to wait on other carrierssome used it as a way to complainabout T-Mobile

bull As is common across all mobilecarriers the majority of negativeconversation was still generated bypeople complaining about the poorservice they received

Verbatims ldquoTMobile been waiting for an hrfor network to work on my phoneso now my phone is dying and it willnot charge right ( Hate2Waitrdquo ndash cindee_ruby_oh Unknown

ldquoI Hate2Wait because TMobile ismaking me Irsquove been a customersince 1999 and getting Hosedrdquo

ndash ItsEkinsAgain Unknown

ldquoTMobile sucks sick of theservice and my phones breakingletsswitchalreadyrdquo ndash breckanbryn Unknown

ldquoTmobile I hate you I never haveservicerdquo ndash dereiont_ TX

T-Mobile on the whole exhibited less strategic focus around network announcements in social media thanSprint and ATampT Despite their lack of marketing priority around said announcements T-Mobilersquos recent brand buildinginvestments are clearly showing dividends as it relates to driving positive sentiment for the brand The iPhone 5 despitebeing released in March was salso a driver of positive sentiment




20(+14)16 (-15)64 (0)





8142013

14

ATampT ATampT ATampT SPRINT T983085MOBILE SPRINT SPRINT T983085MOBILE

DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03

NUMBER OF NEW MARKETS 6 10 11 22 10 21 41 15

PART II COMPETITIVE ANALYSISTHE ANNOUNCEMENT SUCCESS INDEX

The Announcement Success Index compares the total population of markets in the selected announcements to the totalbuzz that occurred on the announcement day We analyzed the two most discussed announcements on social media forSprint ATampT and T-Mobile Also included were the most recent announcements for Sprint and ATampT

While 11 cities received 4G LTE on April 10th ATampT announced 77 markets that would receive LTE over the summer

72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY

S U C C E S S I N D E X

NUMBER OF NEW MARKETS

6171322 cities




8142013

15

ATampTrsquoS ANNOUNCEMENT STRATEGYCONSISTENTLY GENERATED A HIGHER BUZZPER CAPITA THAN SPRINT BY RELEASINGTO LESS CITIES AT ONCEATampTrsquos Success Indicies are more than double the indicies ofthe compared announcements While the populations forSprintrsquos announcement cities was almost seven times morethan the ATampT announcement populations the buzz percapital was a fraction of ATampTrsquos

Typically ATampT announced to half of the cities that Sprintdid and when ATampT did group their announcement with anannouncement for 77 upcoming LTE markets (April 10th)their buzz per capita struggled

ATampT CREATED MULTIPLE PRESS RELEASESFOR THEIR LTE EXPANSIONS IN AN EFFORTTO BETTER DISTRIBUTE NEWS AND TARGETSPECIFIC MARKETS

The July 31st 2013 announcement surrounding 4G LTE

expanding to 10 cities consisted of unique press releasesfor each city The localized press releases that specificallymentioned each market in the title were able to generatemore awareness and buzz within these specific marketsbut did not generate comparable overall buzz to SprintrsquosJuly 30th announcement

SPRINTrsquoS MOST RECENT ANNOUNCEMENTHAD A LOW SUCCESS INDEX AS IT DIDNOT HIGHLIGHT EACH MARKET TO DRIVE

AWARENESS This announcement on July 30th saw the second lowestAnnouncement Success Index So while the populationwas four times larger than their most recent announcementto date it did not reap them any incremental benefit aboveand beyond ATampTrsquos buzz levels (eg national scale did notyield greater volume) Coupling 41 different cities togetherwithin one announcement had an adverse effect onSprintrsquos buzz per capita

CUSTOMIZED HASHTAGS ARE MOREEFFECTIVE FOR BRAND PROMOTION THANGENERIC ONESDuring the reporting period Sprint embraced 4GLTEto help distribute news and messaging surrouding theirnetwork updates The hashtag received respectable pickup during the seven day period Unfortunately only 36of those hashtag uses had anything to do with Sprint Thisstems from the fact that Sprint chose to latch on to an

already existing hashtag with organic use behind it ratherthan customizing the hashtag to include their brand name

ldquoOur 4GLTE now is in 151 cities nationwide includingNashville Philadelphia and Oakland httpbitly11s5V2A rdquondash Sprint

ATampTrsquoS ATTEMPT TO USE EMPLOYEES TOGENERATE ANNOUNCEMENT BUZZ HASBEEN LARGELY SUCCESSFULATampT has traditionally pushed its employees to use

the hashtag ATTEmployee to promote variious brandefforts The hashtag was used 1077 times during July10 of which related directly to the brandrsquos 4G LTEannouncements

ldquoNationrsquos fastest network Check Most reliable Check

httptcoAzDVDzkLqF ATTemployeerdquo ndash bklein34

SPRINT WAS MORE SUCCESSFUL ATDRIVING TWITTER ENGAGEMENT WITHTHEIR OFFICIAL HANDLE THAN ATampT

For their most recent announcement Sprint posted one Tweet promoting their press release which garnered 22Retweets and 13 favorites while ATT did not share theirannouncement at all

ldquoOur 4GLTE now is in 151 cities nationwide includingNashville Philadelphia and Oakland httpbitly1rdquo ndash Sprint


ldquo

ldquo

ANNOUNCEMENT SUCCESS IS A GAME OF REGIONAL QUALITY NOT NATIONAL QUANTITYWhile ATampT generated less overall volume of conversation than Sprint for their July 31st announcement the competitivecarrier showed impressive performance when it came to localized engagement around their announcements (as definedby the buzz per capita index) Similar to the social marketing trend toward engaged users versus sheer number of fans

driving regional (rather than national) engagement around announcements is a critical metric for success

ldquo



PART IIIVOLUME OVERTIME ANALYSIS

2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

MIAMI NETWORK BUZZ OVER TIME

Mentions are posts which contain mentions of Sprint 4G LTE service or announcements within Miami


After the announcement of 4G LTE in Miami it was expected that Sprint conversation inthe market would shift back to negative in sentiment However from the day of the launchof the network advances through August 6th conversation in Miami surrounding Sprint

remained largely positive While negative sentiment began to increase slightly mid-July itincreased at a slower rate than is typical and conversation remained above 60 positive innature

Sprintrsquos announcement in Miami generated the most sustained positive conversation out of any marketanalyzed Contrary to what is typical for most markets conversation relating to Sprintrsquos announcement remainedpositive for a much longer time period in Miami After close to two months conversation was still significantly morepositive than negative within Miami Florida though negative conversation did begin to increase after about a month of

time passed Positive sentiment surrounding Sprint in Miami remained over 90 positive until the end of July as 4G LTEadvancements in the Miami area saw limited outages or issues especially when compared to trouble markets like Chicagoand Los Angeles

POSITIVE 61 NEUTRAL 17 NEGATIVE 22

ldquo ldquoITrsquoS HAPPENED SPRINT LTE IS IN MIAMI THANK THENETWORK GODSrdquo ndash csbellina

Sprint turned on LTE in Tampa amp Miami today AnyiPhone 5 Sprint users that can attest to the speedsrdquondash stephenrobles

0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1

ldquo Sprint continues to expand its 4G LTE coverage Miamiin tow httptcohrFewrJ25Frdquo ndash InnovationTu ldquo Welcome to Miami Sprint LTE httptco

OGPxsM4AUTrdquo ndash thegraviator

SPRINT SUSTAINED POSITIVE SENTIMENT LONG AFTERTHE JUNE 17TH ANNOUNCEMENT61713 ndash 8613

94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

BROOKLYNBRONX NETWORK BUZZ OVER TIME

Mentions are posts which contain mentions of Sprint 4G LTE service or announcements within The Bronx and Brooklyn NY


Sprintrsquos BronxBrooklyn teaser was successful in driving buzz prior to the actual launch of 4G LTE in the twomarkets On July 24th Sprint released a press release stating that in less than a week 4G LTE will be turned on in thetwo locations driving conversation that was eight times higher than conversation on the actual launch date This teaserincreased positive conversation in these locations about Sprint and was able to sustain this positive conversation through

the announcement and the week following

SPRINT ANNOUNCES THAT LTE WILL BE LIVE IN THE BRONX AND BROOKLYN72413

SPRINT TURNS UP 4G LTE IN 41 MORE LOCATIONS73013

1

The announcement stating that 4G LTE service would become available in the Bronx and Brooklyn generatedsignificantly more buzz than the actual day that the service was turned on Leading up to the announcementpositive sentiment surrounding Sprint in the Bronx and Brooklyn was less than 50 Once the press release wasshared positive sentiment increased to two-thirds of Bronx and Brooklyn conversation

2Sprint turned on LTE in the Bronx and Brooklyn on July 30th The date that the service was turned ondid not generate significant buzz in comparison to the teaser that it would be coming By releasing theteaser announcement as a press release Sprint cannibalized the buzz that would have come on the actualannouncement day Sprint also failed to highlight the Bronx adn Brooklyn on the day of the announcement byhiding the two cities within the larger press release with the additional 39 markets


ldquo ldquo4G LTE in Brooklyn now finally Sprint sheeshrdquo ndash powderican

Finally LTE for Sprint launched in the Bronx todayrdquondash iRawriLaugh

0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3


PHILADELPHIA NETWORK BUZZ OVER TIME

Mentions are posts which contain mentions of Sprint 4G LTE service or announcements within Philadelphia


1

Sprintrsquos announcement in Philadelphia was the least successful at driving positive sentiment when compared tothe other markets analyzed The day of the announcement generated only 50 positive sentiment within Philadelphiahowever like the other markets negative sentiment remained minimal After the announcement positive sentimentstayed consistently around 50 while negative sentiment slowly increased as people became frustrated or experienced

problems with LTE

Philadelphia was the second largest city to receive 4G LTE and 3G improvements on July 30th The citygenerated about half of the network buzz that the Bronx and Brooklyn did over the same time period but onthe day of the actual announcement Philadelphia saw three times as much buzz as the two New York citiesBecause Philadelphia did not have a teaser announcement like the Bronx and Brooklyn when LTE was turnedon it was the first people in the city heard of the enhancements The launch of LTE service in Philadelphia

was not locally covered within the city and only saw mentions by larger publications that discussed theannouncement at large If the Philadelphia announcement was localized similar to ATampTrsquos the city would havegenerated more significant buzz

1


ldquo ldquoOh Yessss gtgtgt Sprint extends LTE coverage to 41 newmarkets - New markets in Philadelphia Portland Oreand Oak httptcoVGmmc5HFazrdquo ndash ronstew

LOLsprint LTE in Philadelphia was supposed to becompleted by this past January Irsquom so glad I switchedto TMobilerdquo ndash ricankng787

ldquo ldquoEnjoying the great 4G LTE speeds from Sprint niceto see speeds like this sprintLTE sprint httptco j290tVjZeFrdquo ndash steven_2320

Mine sucks tho RT SimplyCecilia RT sprint Our 4GLTE now is in 151 cities nationwide includingNashville Philadelphia and Oaklandrdquo ndash b_eternal757

0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

ADDITIONAL CITIES NETWORK BUZZ OVER TIME


Mentions are posts which contain mentions of Sprint 4G LTE service or announcements within the 20 highest population cities

Tulsa OK bull Oakland CA bull Laredo TX bull Durham N C bull Fayetteville NC bull Brownsville TX bull Fort L auderdale FL bull

Springfeld MA bull Salinas CA bull Pompano B each FL bull Flint MI bull Palm Coast FL bull Deerfeld Beach FL bull Harlingen T X bull

Jackson TN bull Daytona Beach FL bull Rocky Mount NC bull Ocala FL bull Port Charlotte FL bull Saginaw MI


The top 20 cities based on population within the July 30th announcement generated consistent spikes inconversation due to announcements in other markets Due to announcement markets being spread out across thecountry some of their neighboring markets had previously been a part of Sprint 4G LTE announcements These marketssaw spikes in conversation due to past announcements as customers discussed envy over their neighbors networks

The additional cities analyzed were the 20 cities in the announcement with the highest populations


1

Conversation regarding the LTE announcements in these 20 cities waned in comparison to the Bronx andBrooklyn and Philadelphia People in these cities Retweeted the Sprint press releases and different newspublications announcing the markets Half of the conversation during the time of the announcement consistedof link sharing while 20 referenced Sprint On the day of the announcement positive sentiment morethan doubled while negative sentiment remained consistent Sprintrsquos SF Twitter handle Sprint4GLTE_SF was

unsuccessful at increasing buzz during this announcement which included Oakland CA a Bay Area city

ldquo ldquo About time ldquosprint Our 4GLTE now is in 151 citiesnationwide including Nashville Philadelphia andOakland httptcoZrEYTJKnOrdquo ndash hodariToure_PhD

My friends sprint launched 4G LTE in OaklandFremont and Hayward today what what ccSprint4GLTE_SFrdquo ndash Menace

1


74206



PART IVSPRINT INFLUENCERS

73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24

RECOMMENDATION INTRO

RECOMMENDATION 1

All of the recommendations are designed toaccomplish three objectives

1 Amplify Sprintrsquos 4G LTE announcements

2 Gain Share of (4G LTE) Voice from competitors

3 Decrease negative sentiment toward Sprint acrossthe social web

OBSERVATIONATampT generates a significant amount of local press usingindividual announcements for each market These hitsare sharedpicked up not just by local media outletsbut also larger tech influencers We noticed with the right

rollout and executions this led to announcements beingdistributed on larger media sites like WSJcom

New markets are launched frequently (almost every week)which also sustains LTE conversation

ACTIONAnnouncement strategies should cater to local marketsSprint should create localized content as a ldquomodernrdquosupplement to press releases Video and infographiccontent is particularly effective (see content suggestionson Pg 29) To sustain conversation markets should be

announced with greater frequency

THE FOLLOWING RECOMMENDATIONS WERE DERIVED FROM THE SPRINT BASELINE ampJUNE ANNOUNCEMENT ANALYSIS AND THROUGH AN IN DEPTH AUDIT OF COMPETITORrsquoS4G LTE ANNOUNCEMENTS OVER THE SAME TIME PERIOD

LOCALIZED ANNOUNCEMENT STRATEGYSustain 4G LTE coverage conversation using a localized announcement strategy that leverages market specificpress releases and content

It is important to note that there are two analyses for thisassignment and that this report establishes a baselinecontext and a first look at the June announcementsWith more intelligence in the second report on the Juneannouncements as well as an additional set of data theserecommendations may gain greater focus and evolve

CONSIDERATIONWe understand that localizing and increasing the frequencyof the network coverage announcements requiresadditional output and resources however given Sprintrsquoschallenger position (in terms of number of markets with 4G

LTE coverage and share of voice on social) this approachcould create a valuable ROI




8142013

25

RECOMMENDATION 2

OBSERVATION4G LTE announcements produce a short and sharp spikein conversation the day of then diminish during the daysfollowing as can in the 24 markets analyzed (See analyticsspike analysis Pg 19ndash23)

ACTION ITEM 1Prolong the spike in conversation using social contentand promoted posts designed to amplify 4G LTE chatterCreate hashtags that encourage people to participate in4G LTE announcement conversation

Ex ldquoToday Chicago became the 60th 4GLTE city Retweetif you love the speed of your SprintLTE devicerdquo

ACTION ITEM 2Use 4G LTE devices to take short videos of 4G LTE in actionin new markets

Ex Downloading a movie trailer in LA

LTE CONTENT STRATEGY4G LTE conversation spikes will last longer if a content strategy was applied to the announcements

ACTION ITEM 3Engage social following with giveaways that amplifythe LTE announcements Collect data and push dealsto people during the entry process

Ex Click on the map on the SprintLTE city you wouldlike to visit

CONSIDERATIONSprint has experimented with different content outputsFor example a video was created documenting theprogress in Chicago on the 4G LTE build out That localtouch is crucial and should be more than a reactive tactic

based on customer feedback Sprint should championthis as a proactive communications strategy Additionallyinfographics work well as dynamic and shareable socialcontent The interactive network map that exists onSprintrsquos website serves a specific purpose but does notlead to sharable social behavior Inforgraphics could becreated either ahead of a market launch or in conjunctionwith one The infographic could outline the coverage areaarticulate the benefits of Sprintrsquos 4G LTE approach or even

just leverage a thematic representation of a given market(eg Golden Gate Bridge Searrsquos Tower etc)

RECOMMENDATION 3

OBSERVATIONRight before the LA launch some details were uncoveredby an Engadget editor who wrote a speculative piece

about the 4G LTE roll out This coverage generated asignificant amount of conversation before the launchthat occurred several weeks later (Reference Report Pg 21)

ACTION ITEM 1In order to create pre-buzz Sprint should considerannouncing 4G LTE cities in groups 2 weeks beforeturning on the switch On the day of launch a localizedrelease with supplementary content should be sharedon Sprint channels

ldquoTEASINGrdquo STRATEGYBy releasing some information about 4G LTE launches Sprint will garner significant pre-buzz that will help buildexcitement for the actual roll out

ACTION ITEM 2Use posts to help build anticipation for 4G LTE rolloutsFor example share Tweets that ask the community to

guess which city is next to receive 4G LTE from a fewoptions Provide hints that will generate conversationand buzz before the official announcement

ACTION ITEM 3Leverage tech influencers to promote SprintLTE in localmarkets by engaging with them before their area officiallyreceives LTE coverage




8142013

26

RECOMMENDATION 4TARGET CONVERSATIONSMost people do not like their wireless carrier and are pretty vocal about it By using promoted TweetsSprint can target these conversations and put offers in front of these unhappy customers encouragingthem to switch networks

OBSERVATIONVerizon seems to be targeting negative conversation that includes their competitors with promoted Tweets

The messaging could vary based on the issue at hand be it device related network related or otherwise

RECOMMENDATION 5

OBSERVATIONNew device announcements are a huge driver of 4GLTE conversation T-Mobile saw significant volume andlongevity related to iPhone 5 announcement (ReferenceReport Pg 12)

LEVERAGE DEVICE ANNOUNCEMENTS

By leveraging new device announcements Sprint can raise awareness for new 4G LTE markets and gain share ofvoice

ACTIONCreate more content featuring 4G LTE enabled devicesand insert 4G LTE expansion info into new device releases

NEXT STEPSTHE NEXT REPORT WILL INCLUDE

1 Further analysis on the June 17th announcements

2 New insights from July announcements

3 More analysis on ATampTrsquos localized announcement strategy

4 Additional recommendations based on additional data input




8142013

27

APPENDIX

Note conversation on the brand pages occurred on blogs and forums

that are a part of the sites including customer service and FAQ pages


Sprint ATampT and T-Mobile generated the majority of their conversation across Twitter though forums andblogs made up 10-20 of conversation While Sprintrsquos top source was its own website the two competitorsrsquo topsource was callercom

TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1

Top Blogs News and Forums

SPRINTCOM 2900

AD983085HOC983085NEWSDE 166

BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149

ANDROIDFORUMSCOM 117

CRACKBERRYCOM 107





TABLE OF

CONTENTS3

4

5ndash9

10ndash15

16ndash20

21ndash22

23ndash27

Methodology

Key Insights

July Announcement Analysis

Competitive Analysis

Volume Over Time Analysis

Sprint Influencers

Recommendations




8142013

3






MARKETS

METHODOLOGY


















8142013

4

















73013 ndash 8613




8142013

6












Positive Volume

8844 posts


4422 posts

Negative Volume

18319 posts

9+4 NEGATIVE PRICE


28

Positive+7

14

Neutral-25

58

Negative+18

1 +1 POSITIVE PRICE

17 +2



POSITIVE GENERAL






8142013

7










POSITIVE PRICE 1

































8142013

8























ndash WhitKneeH FL








8142013

9



































2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

3






MARKETS

METHODOLOGY


















8142013

4

















73013 ndash 8613




8142013

6












Positive Volume

8844 posts


4422 posts

Negative Volume

18319 posts

9+4 NEGATIVE PRICE


28

Positive+7

14

Neutral-25

58

Negative+18

1 +1 POSITIVE PRICE

17 +2



POSITIVE GENERAL






8142013

7










POSITIVE PRICE 1

































8142013

8























ndash WhitKneeH FL








8142013

9



































2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

4

















73013 ndash 8613




8142013

6












Positive Volume

8844 posts


4422 posts

Negative Volume

18319 posts

9+4 NEGATIVE PRICE


28

Positive+7

14

Neutral-25

58

Negative+18

1 +1 POSITIVE PRICE

17 +2



POSITIVE GENERAL






8142013

7










POSITIVE PRICE 1

































8142013

8























ndash WhitKneeH FL








8142013

9



































2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






73013 ndash 8613




8142013

6












Positive Volume

8844 posts


4422 posts

Negative Volume

18319 posts

9+4 NEGATIVE PRICE


28

Positive+7

14

Neutral-25

58

Negative+18

1 +1 POSITIVE PRICE

17 +2



POSITIVE GENERAL






8142013

7










POSITIVE PRICE 1

































8142013

8























ndash WhitKneeH FL








8142013

9



































2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

6












Positive Volume

8844 posts


4422 posts

Negative Volume

18319 posts

9+4 NEGATIVE PRICE


28

Positive+7

14

Neutral-25

58

Negative+18

1 +1 POSITIVE PRICE

17 +2



POSITIVE GENERAL






8142013

7










POSITIVE PRICE 1

































8142013

8























ndash WhitKneeH FL








8142013

9



































2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

7










POSITIVE PRICE 1

































8142013

8























ndash WhitKneeH FL








8142013

9



































2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

8























ndash WhitKneeH FL








8142013

9



































2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

9



































2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






2713 ndash 8613




8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

11





Volume 25644 posts

Volume 31585 posts

Volume 32991 posts










58 (+18)14 (-25)28 (+7)

45 (+8)26 (-6)29 (-2)

20(+14)16 (-15)64 (0)





8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

12


POSITIVE 29










NEUTRAL 26




Verbatims






NEGATIVE 45














45 (+8)26 (-6)29 (-2)




8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

13


POSITIVE 64








NEUTRAL 16








NEGATIVE 20













20(+14)16 (-15)64 (0)





8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

14


DATE 22513 73113 41013 61713 1813 41813 73013 72513

SUCCESS INDEX 281 275 119 51 30 27 17 03





72513

1813

41013

41813 73013

7311322513

30

25

20

15

10

05

10 20 30 40 500

6 cities10 cities

11 cities

10 cities

15 cities

21 cities 41cities

KEY



6171322 cities




8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

15



















ldquo

ldquo



ldquo




2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






2613 ndash 8613




8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

17

0

10

20

30

40

50

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











0

50

100

150

200

250

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3

909lt1




94 2 4




8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

18

0

50

100

150

200

250

300

350

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3








1






0

10

20

30

40

50

2

7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3

7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4

4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5

2 1 3

5

9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6

6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7

4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8

1 1 3

2

1

6733lt1

6138lt1




8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

19

0

20

40

60

80

100

2 7

1 3

2 1 4 1 3

2 2 1 1 3

2 2 8 1 3

3 7

1 3

3 1 4 1 3

3 2 1 1 3

3 2 8 1 3

4 4 1 3

4 1 1 1 3

4 1 8 1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6 1 3

5 2 3 1 3

5 3 0 1 3

6 6 1 3

6 1 3 1 3

6 2 0 1 3

6 2 7

1 3

7 4 1 3

7 1 1 1 3

7 1 8 1 3

7 2 5

1 3

8 1 1 3





1


problems with LTE



1






0

10

20

30

40

2 7

1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7

1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4

1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2

1 3

5 9

1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6

1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4

1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1

1 3

51463




8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

20

0

10

20

30

40

50

60

70

2 7 1 3

2 1 4

1 3

2 2 1

1 3

2 2 8

1 3

3 7 1 3

3 1 4

1 3

3 2 1

1 3

3 2 8

1 3

4 4 1 3

4 1 1

1 3

4 1 8

1 3

4 2 5

1 3

5 2 1 3

5 9 1 3

5 1 6

1 3

5 2 3

1 3

5 3 0

1 3

6 6 1 3

6 1 3

1 3

6 2 0

1 3

6 2 7

1 3

7 4 1 3

7 1 1

1 3

7 1 8

1 3

7 2 5

1 3

8 1 1 3











1





1


74206




73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






73013 ndash 8613






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107








8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

23

RECOMMENDATIONS




8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

24


RECOMMENDATION 1


















8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

25

RECOMMENDATION 2












RECOMMENDATION 3











8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

26




RECOMMENDATION 5













8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107






8142013

27

APPENDIX





TWITTER 78

FORUMS 12

BLOGS 5

FACEBOOK lt1

NEWS 4

COMMENTS lt1

TWITTER 77

FORUMS 8

BLOGS 8

FACEBOOK lt1

NEWS 6

COMMENTS lt1

TWITTER 85

FORUMS 7

BLOGS 5

FACEBOOK lt1

NEWS 3

COMMENTS lt1


SPRINTCOM 2900


BLOGSPOTCOM 161

YAHOOCOM 150

SPRINTUSERSCOM 136

REDDITCOM 126

STLOUISNEWSNET 118


CALLERCOM 333

ATTCOM 255

YAHOOCOM 222

REDDITCOM 191

MACRUMORSCOM 172

WPCENTRALCOM 156

BLOGSPOTCOM 135


CALLERCOM 370

REDDITCOM 223

WPCENTRALCOM 169

YAHOOCOM 156

MACRUMORSCOM 149


CRACKBERRYCOM 107





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