CAMPAIGN REPORT

PROMOTIONAL CAMPAIGN

damat / ADV / Tween

SPRING-SUMMER 2010(March – May 2010)

Concept design, organization and management by:Marketecture Media Group LLC Skopje

Communication GoalsPROMOTIONAL CAMPAIGN

Enhancing brand image among target audience

Positioning the brand as high quality, modern, innovative and popular

Creating positive feelings towards the brand among the middle and heavy

buyers (middle and high management from profitable companies and state

officials) and provoking long term loyalty

Placing the brand in the evoked set of this years graduates when they are

considering which shops to visit in order to chose what to wear for their

graduations party

Positioning the brand as “highly desirable in future as well” for this years

graduates since they are just entering in the brand target audience and in the

next years throughout their life cycle when it is expected their finances to

increase they can become loyal and heavy buyers of the brand

Development of good relations with key media

List of ActivitiesMARCH 2010 – VIP CARDS

05-10 March – Development of text for Pop-up and Radio spot for

announcement of the damat/ADV/Tween New Collection

10-15 March – Development of Registry of potential VIP customers

10-15 March – Creation of introductory card with info for the brand and the

new collection and invitation for the potential customers for obtaining free cravat

15-20 March – Delivery of the VIP cards in person to middle and high

management in successful Macedonian companies and state institutions

List of ActivitiesAPRIL 2010 – CATALOGUE FOR THE NEW COLLECTION

25 March-01 April – Photo session with Vlatko Ilievski

02-07 April – Processing of the photos, design and print of the Catalogue for

the New Collection with 10% discount for secondary schools graduates

08-12 April – Dissemination of total of 3650 copies from the Catalogue to

graduates from the 9th most popular secondary schools in the capital city (Rade

Jovcevski Korcagin, Nikola Karev, Orce Nikolov, Pance Karagjozov, Zef Ljush

Marku, Vasil Antevski-Dren, Vlado Tasevski, Zdravko Cvetkovski, Mihajlo Pupin)

14 April – Placing total of 6000 copies from the Catalogue in the popular

monthly magazine 1E

List of ActivitiesAPRIL 2010 - AFTER WORK PARTY

01-05 April - Development of text for Pop-up and Radio spot for announcement

of the After Work Party

09 April – Concept design, organization and management of After Work Party in

the Sales Store of damat/ADV/Tween, with life music, cocktails, life actors in the

windows and professional advices by the popular fashion stylist Ljupka Arsovska

List of Activities APRIL 2010 - AFTER WORK PARTY

List of Activities APRIL 2010 – PR STORIES IN А1, АЛСАТ-М & LIFE

09 April – Management of PR coverage of the event by national television

stations: A1 (show “Exclusive”) and АlsatM, as well as by the monthly

magazine LIFE Magazine

List of Activities APRIL 2010 – FAIR FOR EDUCATION AND CAREER

15 April – Dissemination of total of 200 copies from the Catalog with 10%

discount during the International Fair for education and Career 2010 in the

premises of Skopje City Fair, in order to animate the graduates that were

visiting the fair in search of University to continue their education, about the

new damat/ADV/Tween collection and the promotional activities

List of ActivitiesAPRIL 2010 – GRADUATES’ DAYS

Development of text for Pop-up and Radio spot for announcement of the

Graduates’ Days

17,18, 23, 24 April and 8 May – Graduates’ Days with life music by

Dj Dadoff and the popular fashion stylist

Ljupka Arsovska

List of ActivitiesAPRIL 2010 – FASION EDITORIAL IN BEAUTY&HEALTH

07 April – Organization of photo session in order to prepare Fashion Editorial

for the popular monthly magazine Fashion&Beauty (Убавина&Здравје)

20 April – Publishing of the Editorial in the May 2010 issue of the magazine with

information about damat/ADV/Tween sales store and the prices

List of Activities APRIL 2010 – FASION EDITORIAL IN BEAUTY&HEALTH

07 April – Organization of photo session in order to prepare Fashion Editorial

for the popular monthly magazine Fashion&Beauty (Убавина&Здравје)

20 April – Publishing of the Editorial in the May 2010 issue of the magazine with

information about damat/ADV/Tween sales store and the prices

List of Activities MAY 2010 – GRADUATES’ LOTTERY

01-10 May – Concept design of Special Lottery for the

graduates that bought something from the store and advocacy

in the cooperation with Euroimpex company (Peugeot), as

well as creation of Roll-banners and Sticker with information

for the Lottery to be placed at the last 150 copies of the

Catalogue which then were distributed in the local coffee-bars

List of Activities MAY 2010 – GRADUATES’ LOTTERY

01-10 May – Concept design of the Special Lottery for the graduates and advocacy

in the cooperation with Euroimpex company (Peugeot), as well as creation of Roll-

banners and Sticker for the Catalogue with information for the Lottery

05-10 May - Development of text for Pop-up and Radio spot for announcement of

the Graduates’ Lottery

12-15 May – Organization of the Lottery, positioning Peugeot 308 CC in front of

the sales store and management of media coverage by Kanal 5 TV (show “Vo Trend”)

15 May – Drawing of the graduate that won the award: “Free drive at its

Graduation Party with Peugeot 308 CC”

List of Activities MAY 2010 – GRADUATES’ LOTTERY

17 May – Management during providing of the award for the winning

graduate: “Free drive at its Graduation Party with Peugeot 308 CC” and

organization of media coverage of the event by the national television Kanal 5

(show “Vo Trend”), as well as cooperation with hotel Aleksandar Palas in order to

enable direct entrance of the Peugeot 308 CC and the TV vehicle

List of Activities MAY 2010 – GRADUATES’ LOTTERY

Marketecture Media Group LLC SkopjeBlv. JNA 28-4, 1000 SkopjeTel: ++389 (0)2 311 95 85 Cell: ++389 (0)70 36 54 36