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Spring/ summer trend portfolio
Citation preview
Spring/ Summer 13 Macro Trend
African Renaissance….....................................................................................................................................
Contents…...............................................................................
Page 1 Research mind mapPages 2-3 2013 Emerging marketPage 4 2013 event influencePage 5. Inspiration from African designPage 6 Historical reference: The Roaring TwentiesPage 7 Art deco inspirationPage 8 2013 Architectural influencePage 9 2013 Cinema releasePage 10 Street stylePage 11 Runway inspirationPage 12 Celebrity fashionPages 13-14 Colour palettePages15-16 Graphic & Print ideasPage 17 TexturePage 18 Capsule collection S/S 13Pages 19-20 Target brand: AnthropologiePage 21 Adaptations for A/W 13Page 22 Bibliography
The Evening dress
African Renaissance s/s 13
Trend Research
Emerging markets
Design/ aesthetic
Historical references
The Economic state
Music/ Cinema releases
world affairs
People of interest
Predicted Consumer
patterns
SS 13
CultureCulture
The 2013 African Summit is set to take place in February 2013.
The conference will be a special one- day examination of the latest commercial
opportunities across the continent, putting Africa back on the fashion map.
With Europe in crisis, Us in decline & rapid investment from Asia are we on the cusp of an
African Renaissance?
The Continent's combined economies are predicted to grow at a rate of 7% over
next 2 decades (more than China)
The Continent's combined economies are predicted to grow at a rate of 7% over
next 2 decades (more than China)
www.economistconferences.co.uk/
The GDP of the largest 11 African Countries are expected to be bigger than Russia and china by 2020
Critical. Current. Challenging
Trips/arrivals are predicted to rise from 4.6% in 2013
It is estimated that the continent has around 300 million people with incomes in excess of their
basic needs, up more than 60% from a decade ago.
It is estimated that the continent has around 300 million people with incomes in excess of their
basic needs, up more than 60% from a decade ago. The wall Street Journal June 2011
Emerging markets SS 13SS 13Large middle-income market produced by Economic and trade development in Nigeria . As s result, arrivals to Nigeria are set to rise 3 % over 2012-2016.
'The fashion capital' Johannesberg's thirst for fashion culture accelerated by the arrival of international luxury brands on the doorsteps of the country’s emerging nouveau riche market, also known as ‘The Black Diamonds.’
“South African stocks will rise 10 % to 15 % over the next three years”
Major Brands targeting South & Nigeria. e.g. Zara, Gap, Mango.
South African born Thando Hopa is wowing the fashion world alongside challenging prejudicesfor others with albinism.
Johannesburg, The guardian,November 2012
South African born Thando Hopa is wowing the fashion world alongside challenging prejudicesfor others with albinism.
Johannesburg, The guardian,November 2012
Economist online 2012
Montage Africa Media Ltd, a leading media and publishing house in Africa is organizing a beauty, fashion Expo to be held in Abuja, Nigeria. Geared towards introducing the Made in Nigeria’ products this event will showcase Nigerian markets to our African counterparts and increase participation to include textile manufacturers and dealers across Africa. Beauty they say is in the eyes of the beholder; exhumes elegance, class and trend. Thus, (MAFBE) seeks to showcase real talents who have made this industry very attractive and lucrative through.
Events
Featured designers: (left) Funlayo Deri & Eredappa (below.)
Fashion: World…..............................................................................
Zulu jewellery
The diverse culture of South Africa provides a fusion of contemporary and traditional African design.
Tradition dress of South: Ndebele Tribe Trakhamsa design
North African dress and decoration fuse middle eastern inspired piece with traditional motifs and bold colour palettes.
Historical reference….................................................................................
Josephine Baker, international star of sensational, exotic cabarets was the very zeitgeist of the Deco
years. Most famously, She was joined by a cheetah, the idea was
that the cheetah would complement perfectly Bakers image; half exotic, untamed
creature; half elegant beauty and sophistication.
'Art Deco: 1910-1939', The V&A, March 2003.
The morals, fashions and mood of the 1920s was a drastic departure from those of the two preceding decades. It was the era of the first you rebellion and this was reflected in less restricting clothing, ellusive behaviour and frivilous spending.
The predicted prosperous economic state of Britain for 2013 mirrors the early 1920s; an extravagant way of living paired with a sophisticated silhouette creates a rebellious & fantasy inspired trend.
Decadence Rebirth Fantasy
Influence: Art Deco
The Art Deco movement in the 1920s was characterized by geometric shapes, parallel lines, concentric circles, step patterns, stylized flowers and other abstract motifs. Africa provided one of the richest sources of exotic imagery for Art Deco designers.
Art Deco jewellery featured futuristic material such as bakelite, chrome, and aluminum Dynamic colour combinations and the use of crystal, marcasite, rhinestone and diamonds were popular.
Laubner. E, 'Fashions of the Roaring Twenties' , Schiffer Publishing Ltd
Design influence….................................................................................................................
As a reaction against technological advancement & mass production, along with economic prosperity, a shift towards authenticity &l uxury in design occurs.
Detail
craftsmanship
Authenticity
Aspiration
Ralph Lauren s/s 11
Art Deco revival
Mary Macdonald Interiors
(below right)
African Renaissance s/s 13
CinemaCinema
Sophisticated silhouette
embellishment
1920s fashion
S/S 13S/S 13With the release of 'Great Gatsby' the fashions of the 1920s will be in the limelight. The opulence, silhouettes and embellishment of the era act as tools for a new trend translation next spring/Summer
Street style
Detail
Colour
www.facehunter.blogspot.coml "
www.streetpeeper.com
Inspiration comes from the diversity and experimental outfits of today's street style. The Trend picks up bold colours, shapes and statement pieces of the youth.
Embellishment
Shape
Runway inspiration
ChloeAnita Quansal
Etro s/s 12Anita Quansal
Inspiration from the runway includes lavish fabrics, fluid lines and sophisticated silhouettes. Key pieces include the statement jacket, elegant evening dress and bold accessories.
Missoni s/s 12 Holly Foulton
African Renaissance S/S 13
Celebrity Inspiration
Anna Della Ruso: Quirky details
Nicole Richie: Accessories
The sophisticated stylista: Olivia Palmero
Its all about the detail: Celebrity faces from the fashion pack convey subtle nod to trend for spring/ summer 13 with exquisite, one of detailed pieces. Trend filters through to hair, make-up and jewelery for an easy take on African Renaissance. Key features from the fashionistas include the clutch bag,thair accessories and uber arm candy
Colour Palette…............................................................................
From subtle beiges to sophisticated dove grey the beauty of the 1920s aesthetic is present along side bold shades echoing Art Deco and African prints.
Gra
y 20
Whi
te p
e ar l
beig
e
Ros e
Red
2
Cha
mpa
gne
gre e
n
Tur q
uios
e
Cha
rcoa
l From top left vogue cover 1924, Art Deco light: Art Deco Fashion, Suzanne Luissier 2003
French illustrator George Barbier
Base colours resemble subtle shades of 1920s, giving trend great versatility. Spring Accents inspired by Art Deco movement and traditional African colour palette.Summer sees a more muted pastel shades.
Base Palette
Spring ascents
Summer Ascents
Colour in focus…....................................................................................
SS 13
Graphics and Prints: inspiration
Vivid colour combinations: Natalie Gonacara
The Wiener Werkstatte
African influences: Sonia Delaunay
Above right: Art Deco MotifsZiggurat, flamestitch, diamons,
scallop, fan, sunburst,
Inspiration comes from Art Deco, with reference to traditional African prints and motifs and artists and designers from the Avant-Garde.
The Ballet Russes
Graphics & Prints…..........................................................................................
African Renaissance
SS 13
Key motiffs: birds and nature
Geometric shapes
architectural lines.
Inspiration comes from African prints, raffia-work, tribal sketches and intricate beading. African Renaissance attempts to reference traditional African ideas with a contempory, stylized twist. Fuzing the exotic with the decadence 0f the 1920s era.
Traditional Ankara printed wax gold leaf
Inspired byArt Deco
African Renaissance: Texture….......................................................................................................
SS 13SS 13
Taking inspiration from the 1920s and African tradition, textures are vast with intricate detail and oozing luxury for the high end retailer.
Inspired by Art Deco and the
Avant-garde, Gold leaf adds glamour
and luxury
Intricate beading
Fringing for
evening dresses
Silky layers for blouses and dresses
Collection Spring/Summer 13…........................................................
Art Deco hair pin
For next Spring/ summer African Renaissance will bring vibrancy, the lure of the exotic and elegance to the runway. With it's 1920s inspired silhouette and art deco references; the diverse collection offers the customers a wide array of options from African print jackets to embellished evening numbers.
Left: The evening blouse: 1920s inspired deep neckline with ethnic style finish.
The everyday blouseSwimwear inspiration:
Roberto Cavalli s/s 12
An emphasis on the back comes from 1920's evening-wear for everyday tops and evening dresses.
Layering option
Printed harems inspired by Paul Poiret.
Trend in motion: High end…..........................................................
[On the their customer]“We've learnt so much about you; like how you appreciate innovation, artfulness and good design..”
Trend adapted to luxury brand Anthropologist via statement pieces from the token clutch to the summer evening dress. The luxury retailer
embodies exclusivity and feminine charm with its intricate detailing & craftmanship and treasure
trove likeness.www.anthropologie.eu
Trend in motion: High street…...................................................................
Jewelery Homeware
Party range
The diversity of 'African Renaissance' allows the adaption to the high street. In order to a custom Retailers known for their fast fashion such as H&M, most popular, universal elements would be emulated with signature colour palettes, motifs and prints. Good quality is ensured by the retailer's solid policy guaranteeing the decadent nature of African renaissance’s remains.
Images: www.hm.com
“Quality is a central issue, from initial
idea to final product. Our
quality testing is extensive.”
Collection Autumn/ Winter 13…..............................................................
P;
Izabel
Milan fashion wk 2/2 12 Etro
Layering option inspired by max aziria a/w 11
Looking ahead, trend incorporates autumn/ winter necessities from heavier fabrics to richer hues. 1920s inspired faux fur and gold embellishments add a festive and glamorous touch ideal for the party season.
The embroidedr jacket is transformed to the thigh-skimming coat with beading detail inspired by Isabel Marant s/s 12 (below)
The smart tee inspired by Gucci dress
Buttons inspired by art deco
Bibliography…........................................................................................
Pages 2-3 2013 Emerging market: uncreditedPage 4 http://www.mafbe.com/Page 5. Inspiration from African design: uncreditedPage 6 Art Deco Fashion Suzanne lussier v& A publishing 2009Page 7 Art Deco Fashion Suzanne lussier v& A publishing 2009Page 8 cuff http://luxpresso.com/news-time-n-style/ralph-laurens-art-deco-jewellery/9747Page 9 telegraph.co.uk blog escapade clothes on filmPage 10 Street style as creditedPage 11 Missoni image: http://blog.buzzjeans.com/2012/01/buzz-jeans-2012-trend-report-under.html www.vogue.comPage 12 Celebrity fashion uncreditedPages 13-14 as credited others: my own photographsPages 15-16 (1st page) Source: 'The Golden Age': the Ballet Russes V&A 2010 (2nd)J.Baker image: http://theyhadfaces-silentfilmblog.blogspot.co.uk/2010/10/josephine-baker-amazing-life.html bird http://uniquespool.com/african-print-474/ cloths: http://www.africanclothesstore.com/product/african-fabrics-categories/printed-wax-gold-leaf-nichemPage 17 my own plus Proenza: Schoulerhttp://www.nytimes.com/slideshow/2007/09/10/fashion/shows/20070910_FASHION_SLIDESHOW_5.htmlPage 18 Capsule collection S/S 13 my sketches plus swimsuit: http://www.vogue.co.uk/fashion/trends/2012-spring-summer/afrocentric/gallery#/fashion/trends/2012-spring-summer/afrocentric harems: http://www.etsy.com/listing/102703819/terracotta-african-print-bianca-haremPages 19- www.anthropologie.euPage 20 a www.hm.comPage 21 my sketches plus Etro- fur: http://www.hji.co.uk/blogs/2011/09/milan-fashion-week-springsumme cloth:-htmlhttp://www.africanclothesstore.com/product/african-fabrics-categories/printed-wax-gold-leaf-nichem Black top Gucci: http://www.harpersbazaar.com/fashion/fashion-articles/art-deco-fashion-trend-0312#slide-13 Button cuff: my photo