Spring Summer 2012 Lookbook OrangeBag.nl

SPRING / SUMMER 2012

ORANGEBAG.NL LOOKBOOK SAMPLE COLLECTION

OrangeBag.nl - Sample Collecon - Spring / Summer 2012

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ORANGEBAG.NL LOOKBOOK WOMEN

9. top / mulcolor€ 99

8. trousers / red€ 99


6. trousers / blue€ 99


4. dress / mulcolor€ 149

3. dress / green€ 169


1. trousers / green€ 99

0039 ITALY

0039 Italy’s clothes are just like the Italian sun: hot and long-lasng.

The label was set up in 2001 with a very simple objecve: to recreate the blouse, make it less convenonal and more fashionable - jazz it up a bit. The idea for the first collecon came up during a holiday in Italy, in search for a casual but elegant garment to wear over a bikini. The The fabrics of every collecon originate from Italy and the designs are produced in Italy and Portugal. The result flaers every woman and every shape, be it Anita Eckberg in “La Dolce Vita” or Audrey Hepburn in “Roman Holiday”. The 0039 Italy style is unmistakable; every piece is a potenal fashion classic.

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10. top / orange€ 159 6

9. trousers / grey€ 99

8. dress/ grey€ 149

7. blouse / white€ 169

6. top / blue€ 89

5. jacket / champaign€ 399

4. top / white€ 49

3. top / champaign€ 89

2. top / green€ 149

1. jumpsuit / grey€ 149

ALCHEMIST

No thing or person is an isolated phenomenon. Chemistry only starts when different elements interact.

JanuaJanuary 2005 was the first me that Alchemist presented itself to the public. However, their clothes have been around for much longer than that, in the mind of Caroline Mewe, the driving force behind Alchemist. According to myth and legend, alchemists were able to transform every day, ordinary objects into something extraordinary and fantasc. Like those mysterious sciensts, Alchemist wants to combine different elements to create a special and striking synthesis, something that surpasses its individual components. The style of Alchemist has a certain fragility, worn by strong women all around Europe..

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9. blouse / mulcolor€ 169 7

8. blazer / mulcolor€ 259

7. trousers / coral€ 169

6. dress / grey€ 129


4. trousers / mulcolor€ 169

3. blouse / green€ 169

2. dress / blue€ 169


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10. blouse / mulcolor€ 125



7. top / blue€ 109


5. sweater / coral€ 119

4. blouse / coral€ 119


2. trousers / coral€ 129

1. sweater / mulcolor€ 129

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10. dress / leather€ 389

9. sweater / white€ 129

8. trousers / mustard€ 169

7. coat / camel€ 359

6. dress / grey€ 139


4. skirt / orange€ 139

3. blouse / powder€ 139



BRUUNS BAZAAR

Bruuns Bazaar’s signature style is about relaxed elegance. The look is vibrant and charismac and the individual expression is understated yet disnct.

Bruuns BaBruuns Bazaar was launched in 1994 by two brothers, Teis and Bjørn Bruun, and quickly became one of the pioneers within the Scandinavian fashion scene. Bruuns Bazaar was the first brand to present an idenfiably Scandinavian yet internaonal look; one that provoked a great deal of interest and recognion around the world. Today, Bruuns Bazaar is a modern and rising brand, creang mens- and womenswear, accessories and eyewear.

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9. blouse / white€ 79

10. scarf / mulcolor€ 39


7. cardigan / mulcolor€ 99

6. jeans / blue€ 99

5. trousers / powder€ 109


3. blouse / blue€ 79



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10. blazer / red€ 179



7. dress / red€ 189

6. cardigan / blue€ 119


4. bag / yellow€ 85

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2. blazer / camel€ 149

1. blouse / yellow€ 165

EDITH & ELLA

Linde Markvardsen: “Edith & Ella is all about great fit, perfect quality and exclusive designs. It is a small brand which gives me a big advantage; it allows me to stay close to my customers.”

Edith & Ella is a Danish brand which was founded in 2004 by designer and director Line Markvardsen.The The company started on a wholesale basis but in 2005 Edith & Ella opened its first flagship bouque in Copenhagen. Today the brand counts three concept stores in Denmark and is successfully sold in many European countries. The brand is named aer Line Markvarden’s grandmothers.

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10. jumpsuit / brown€ 179

9. swimsuit / gold€ 85

8. dress / camel€ 269

7. jumpsuit / off-white€ 229



4. cardigan / off-white€ 119

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3. trousers / brown€ 165

2. blouse / champaign€ 179

1. top / yellow€ 139

EPOQUE BY EDITH & ELLA

Line Markvardsen: “The look of Epoque is sharp and the styles are edgy and seducing. I see Epoque as a twist of my Edith & Ella brand and believe that the two collecons go very well hand in hand but are also very strong individually.”

Edith & Ella is a Danish brand which was founded in 2004 by designer and director Line Markvardsen. The label is named The label is named aer Line’s grandmothers. The company started on a wholesale basis but in 2005 Edith & Ella opened its first flagship bouque in Copenhagen. Today the brand counts three concept stores in Denmark and is successfully sold in many European countries. In autumn 2010, Line introduced her first collecon of Epoque, a sub-brand of Edith & Ella.

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8. short / blue€ 75

7. dress / white€ 215



4. bikini / mulcolor€ 65

3. blouse / coral€ 125



FRENCH CONNECTION

Stephen Marks: “French Connecon offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices.”

FFounded in 1972 by Stephen Marks, French Connecon set out to create well-designed fashionable clothing that appealed to a broad market. The whole business is born of a desire to be original, disncve and accessible. Whether FCUK (French Connecon United Kingdom) has shocked or amused, it certainly made you think. Bold, wiy and intelligent, it demonstrates how French Connecon has given personality to its brand.

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10. dress / powder€ 189



7. dress / powder€ 269 14


5. dress / purple€ 219

4. skirt / grey€ 125



1. top / grey€ 89

GRAUMANN

Hanne Graumann: “It’s not the clothes that make the woman; it’s the woman who creates her individual style.”

In 2002, Danish designer Hanne Graumann founded Graumann Design and launched the designer fashion label Graumann clothing. The Graumann design idiom is of inspired womanly elegance, easy and immediately wearable clothing. Fluid draping, flaering tailoring and awareness of form, paern and colour creates future darlings; clothes that quickly become meless friends.

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9. blazer / orange€ 299

8. blouse / red€ 139

7. dress / stripe€ 249


5. blouse / light green€ 159

4. T-shirt / white€ 79


2. top / yellow€ 59

1. dress / mauve€ 189

HANS UBBINK

Something Personal. Beauful is great, personal beauty is beer.

Hans Ubbink is a trendse ng Dutch fashion designer, well known for his unique creaons and disncve and pronounced vision of ffashion. In 2000, he started his own company and launched a men’s collecon under his own name, with the aim of becoming a Dutch fashion label with internaonal allure and potenal. Mission accomplished! In 2001, Hans Ubbink Women followed, with the slogan “emancipaon for the women without losing femininity”. 2005 saw the launch of Denim collecon Hans Ubbink Blue for the younger man & woman.

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9. bag / mulcolor€ 185



6. short / dark green€ 95


4. top / off-white€ 95




HOSS INTROPIA

You won’t find the word Intropia in any diconary; it’s a magical fusion of two words: interior and utopia, which together synthesize a philosophy, not only of fashion but of life itself.

Cult Spanish label Hoss ICult Spanish label Hoss Intropia was founded in 1994 by, ex-designer to the Naonal Ballet of Spain, Paloma Vázquez de Castro. In the interest of keeping their designs unique and exclusive, Hoss Intropia produce and design all of their own prints, and details are hand-beaded and embroidered. Inspired by Spanish painter Diego Velàzquez, folk art and theater costume, de Castro's collecons are eclecc and youthful.

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8. top / powder€ 139


6. short / powder€ 169


4. cardigan / powder€ 179



1. blazer / powder€ 259

HUNKYDORY

The corporate philosophy "always looking for a new angle, ever changing but keeping the style and being recognizable" is instrumental in the process of creang the typical style of a Hunkydory product.

Hunkydory was founded in 1996 by Ulrika and Christopher Bjercke. Ulrika and Christopher met during their educaon at Esmod in Paris. The couple started early to develop the seed that later became one of the first in a long line of young neo Stockholm fashion brands to gain internaonal interest and success. The Hunkydory line offers a new take on knitwear targeted to the contemporary young woman.


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8. trousers / dark grey€ 109

7. tunic / dark grey€ 79 18

6. skirt / blue€ 69






LOLLYS LAUNDRY

Kamilla Byriel: “Lolly is a girl I know. She’s me, she’s my friends, she’s the girls I meet. She’s quality conscious, loves designer stuff and minute detail. She goes for clothes that are not easy to type to an individual designer. Laundry emphasizes the fact that you will wear my designs so oen that they will oen be in your laundry basket.”

TTake a designer, a handful of nostalgia, a touch of raw detail, mix them with exquisite piece goods and then release Lollys Laundry. Kamilla Byriel, known for her previous involvement in Stella Nova, launched the Danish fashion brand in 2007 in Copenhagen. Her mission was to create a viable, strong brand. Quality collecons with underplayed luxury that everyone can afford. The designs are funconal but elegant at the same me. Timeless but sll very much ‘now’.

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10. cardigan / coral€ 159

9. dress / copper€ 159

8. dress / striped€ 99

7. knied dress / copper€ 159 19

6. poncho / mulcolor€ 159


4. bikini / striped€ 79


2. dress/ dark blue€ 139

1. cardigan / yellow€ 119

MADS NØRGAARD COPENHAGEN

Mads Nørgaard: “I believe that fashion is meant to support and free you, not overrule or control you. What you wear should support you in your ways and beliefs. That’s how I see it.”

The Mads Nørgaard-Copenhagen brand share its history with the Mads Nørgaard shop.When Mads NøWhen Mads Nørgaard opened his shop in October 1986, he soon realized that there where things he missed that he could not find in other collecons. He started producing his own designs, and due to rising demand from other retailers, he soon began to sell his collec-on to other shops too.Mads Nørgaard’s design aim is to make girls more sexy and guys more tough, always from a modernisc point of view.


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7. dress / grey€ 115 20

6. top / blue€ 69

5. T-shirt/ mulcolor€ 55

4. cardigan / ecru€ 255

3. tunic / mulcolor€ 169

2. cardigan / pink€ 189

1. dress/ red€ 245

ODD MOLLY

Who is Molly? Molly is a girl who always looks her best by being true to herself. But why Odd? Well, because it is rare to find people with the courage of their eccentricies. Be odd by being yourself.

On MaOn March 25th of 2002 freelance designer Karin Jimfelt-Ghatan and word arst Per Holknekt meet in Stockholm to discuss a design project for an adversing agency. They found an instant mutual understanding so strong that they set aside that inial project only to shape their own brand new designer fashion label instead. Less than 30 minutes from that first coffee, Odd Molly was born. The core idea of the company was to let uninhibited design intuion lead the way, bringing forward a fabulous and posive message to women.

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10. coat / leather€ 1029

9. trousers / brown€ 169



6. top / copper€ 149

5. jeans / blue€ 225



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2. top / taupe€ 175


PATRIZIA PEPE

Since its debut in 1993, Patrizia Pepe has become a brand phenomenon that exemplifies the world -famous Italian flair for style.

The Patrizia Pepe brand was founded in Florence in 1993. The protagonists are a couple of entrepreneurs: Patrizia Bambi, the creave and stylisc spirit, and Claudio Orrea, head of management and administraon. The Patrizia Pepe collecons manifest well groomed minimalism combined with a passion for details. The clothing style is based on harmony, suppleness and character. Praccal and original for every moment of the day, whilst also being unfailingly elegant and modern.

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7. dress / off-white€ 189


5. cardigan / red€ 199



2. jacket / leather€ 399

1. top / green€ 99

STELLA NOVA

The Stella Nova brand is based on the imaginary character Stella Nova and her universe. Stella and her wardrobe are a source of inspiraon for all the collecons. The designs are always mirrored in Stella’s world and her ‘must have’ wardrobe.

TTrine Skoller launched the Stella Nova brand in 2002 from the heart of Copenhagen. The brand’s mission is to inspire and create joy in everyday life through development and markeng of a unique and accessible design for women who want to make a difference. The brand essence of Stella Nova is “Liberang skewness” and knows 4 core values: Love, Unpredictability, Eccentricity and Strictness.

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10. top / pink€ 39


8. top / taupe€ 89 23

7. trousers / pink€ 175

6. blouse / pink€ 109


4. blouse / yellow€ 105

3. trousers / black€ 175

2. scarf / yellow€ 95

1. blouse / grey€ 109

WHIITE

WHIITE is the quintessence of sophiscated funconality.

The Danish fashion label WHIITE was launched in 2003 by Frederikke Hviid. WHIITE is the quintessence of sophiscated funconality. It is a label that has been created for fashion conscious women who juggle careers and a family with a busy social life. Hecc lifestyles re-quire strong, yet versale styles which can be dressed up or down at the drop of a hat and WHIITE’s meless designs help accentuate this classic, yet modern look.

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OrangeBag.nl - Sample Collecon - Spring/ Summer 2012



10. scarf / orange€ 79

7. dress / orange€ 99


5. dress / sand € 289

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4. skirt / powder€ 99




YARN UNIT

Modern minimalisc: refined fashion essenals made with love and aenon to detail.

In July 2006 Wig Anthology (an agency with mainly Scandinavian brands of Jan Everard Wiggelinkhuizen) introduces a new Dutch brand with internaonal allure: Yarn Unit. The collecons are designed with the best Italian yarns and luxurious jerseys. This results in an opmisc, contemporary knits and jersey collecon. Each design represents the core values of Yarn Unit: beauty, clarity and purity.

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OrangeBag.nl - Sample Collecon - Srping / Summer 2012


ORANGEBAG.NL LOOKBOOK MEN

10. blazer / black€ 429

9. blouse / mulcolor€ 159

8. trousers / white€ 139

7. sweater / blue€ 129

6. blazer / mulcolor€ 149

5. T-shirt / dark grey€ 119

4. shirt / mulcolor€ 69

3. bermuda/ grey€ 139

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2. blouse / grey€ 159

1.sweater / pink€ 139

HANS UBBINK

Something Personal. Beauful is great, personal beauty is beer.

Hans Ubbink is a tHans Ubbink is a trendse ng Dutch fashion designer, well known for his unique creaons and disncve and pronounced vision of fashion. In 2000, he started his own company and launched a men’s collecon under his own name, with the aim of becoming a Dutch fashion label with internaonal allure and potenal. Mission accomplished! In 2001, Hans Ubbink Women followed, with the slogan “emancipaon for the women without losing femininity”. 2005 saw the launch of Denim collecon Hans Ubbink Blue for the younger man & woman.

at OrangeBag.nl



7. T-shirt / mulcolor€ 49

6. T-shirt / yellow€ 49

5. cardigan / grey€ 119


3. T-shirt / striped€ 59


1.blouse / dark blue€ 79

MADS NØRGAARD COPENHAGEN

Mads Nørgaard: “I believe that fashion is meant to support and free you, not overrule or control you. What you wear should support you in your ways and beliefs. That’s how I see it.”

The Mads Nørgaard-Copenhagen brand share its history with the Mads Nørgaard shop.When Mads NøWhen Mads Nørgaard opened his shop in October 1986, he soon realized that there where things he missed that he could not find in other collecons. He started producing his own designs, and due to rising demand from other retailers, he soon began to sell his collec-on to other shops too.Mads Nørgaard’s design aim is to make girls more sexy and guys more tough, always from a modernisc point of view.

at OrangeBag.nl


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ORANGEBAG.NL LOOKBOOK KIDS

10. t-shirt / red€ 29 29

9. jacket / mulcolor€ 119



6. t-shirt / grey€ 55

5. trousers / yellow€ 79


3. short / red€ 39

2. top / grey€ 35


AMERICAN OUTFITTERS Girls & Boys

American Ouiers stands for simple, fashionable clothing, for women and kids. A lot of aenon is given to quality and American Ouiers is famous for its creavity and its sense of detail.

Behind success oen lies a beauful story. In the case of American Ouiers, it is a tale of family es, talent and perseverance. Out of the company Acon Wear, the three sisters Nathalie, Patricia and Caroline Vandemoortele created the Belgian brand American Ouiers in 1993 and turned it into an established label on both Belgian and internaonal markets. Sample size 116.

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OrangeBag.nl - Sample Collecon - Sping / Summer 2012

10. t-shirt / pink€ 19,95

9. trousers / mulcoler€ 49,95

8. T-shirt / mulcolor€ 19,95

7. sweat pants / grey€ 34,95

6. shirt / orange€ 24,95

5. T-shirt / striped€ 24,95

4. T-shirt / red€ 24,95

3. trousers / green€ 34,95

2. T-shirt / green€ 19,95

1. blazer/ dark blue€ 49,95

CLAESEN’S Boys

Twenty-four-seven collecon.

The Claesen’s story began in Amsterdam in 1993 when three friends were inspired to create a new underwear brand. Their commitment to quality, style and price is a hallmark of the company and has allowed Claesen’s to grow into a thriving and global business that has a lot to offer; underwear, swimwear, funwear, pyjamas and accessories for both junior, senior and babies.

Sample size 104 - 110.

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10. short / mulcolor€ 39,95

9. top / mulcolor€ 19,95

8. trousers / blue€ 39,95

7. jumpsuit / mulcolor€ 29,95

6. dress / mulcolor€ 29,95

5. dress / mulcolor€ 29,95

4. top / mulcolor€ 24,95

3. skirt / mulcolor€ 24,95

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2. top / orange€ 14,95

1. cardigan / army€ 44,95

CLAESEN’S Girls

Twenty-four-seven collecon.

The Claesen’s story began in Amsterdam in 1993 when three friends were inspired to create a new underwear brand. Their commitment to quality, style and price is a hallmark of the company and has allowed Claesen’s to grow into a thriving and global business that has a lot to offer; underwear, swimwear, funwear, pyjamas and accessories for both junior, senior and babies.

Sample size 104 - 110.

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10. trousers / yellow€ 75 32

9. T-shirt / red€ 39



6. sweater / coral€ 65

5. short / coral€ 55

4. top / stripe€ 45


2. T-shirt / white€ 45


FINGER IN THE NOSE

Finger in the Nose is all about rock & roll coolness.

Finger in the Nose was started by Siv Tone Kverneland, a Norwegian woman based in Paris. Inspired by her thee year old daughter Selma, she wanted to create wonderful clothes that children would fall in love with and mothers would be jealous of! They would be built around and drawn from her passion for denim. The unique combinaon of French chic and Scandinavian cool has turned this label into a global wannahave brand.

Sample size 110.

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9. dress/ striped€ 39,95 33



6. legging / red€ 19,95

5. jumpsuit / striped€ 45


3. dress / blue€ 39,95


1. coat / blue € 75

KIDSCASE

Independent. Sophiscated. Funconal.

Jacqueline van Nieuwkerk and Merel Verbrugge launched the first Kidscase collecon in 2001. The style of Kidscase can be described as modern, dynamic and independent with a preference for the ‘basic plus’ look: invenve, simple designs, refined and rich in detail and material and made of so fabrics of very high quality. Kidscase aims to have their collecons produced by methods that are both fair to people and environmentally friendly.

Sample siSample size 104

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NOTES


Documents

Spring Summer 2012 Lookbook OrangeBag.nl