Spring | Summer 2011

Six years since its inception, Australian label ZANEROBE has firmly established itself as one of Australias most formidable street wear brands.

Refreshingly lacking in pretension, ZANEROBEs simple and clean design aesthetic encourages a relaxed approach to fashion, appealing to both men and women who enjoy a street and sport lifestyle. In this sense each collection promotes a certain wearability, one that perfectly compliments the laid back lifestyle that is quintessential to Australian culture. Little surprise then, that the brand is a favorite amongst the finest Australian sporting personalities in all the major codes like Benji Marshall (West Tigers), Nick Malcheski (Sydney Swans), Michael Clarke (Cricket Australia) and Matt Giteau (Australian Wallaby).

The whole ethos of Zanerobe is young, bright and vibrant with a collegiate influence but their use of different colour palettes and unique fading graphics gives the whole range a distinctive design appeal all on its own.

SuperTrash is a true L.A. it- girl label for independent women with great sense for fashion and style. The brand stands for living a successful life, being sophisticated and exposing yourself as you are. SuperTrash is a combination of outspoken personality and effortless style, never too polished and always arranged into a blend of surprise. The brand was found in L.A., by socialite Ava Rily, a true Hollywood girl, but brought to big European success in cooperation with the Dutch fashion entrepreneur Olcay Gulsen. Today SuperTrash is a well known brand in the contemporary fashion areas all over the world. With a dealer network of 1.000 high-end boutiques and department stores, SuperTrash is ever expanding her reach.

Since 2009, a new era has begun with Olcay Gulsen taking over the worldwide business. SuperTrash may be born in L.A. but it definitely has been raised in Amsterdam!

The Gant premium lifestyle brand combines American casualness with European elegance. The company's values are based on its authentic American East Coast heritage, dating back to the launch of the brand in 1949. Since then the brand has been further developed, taking influence from Europe, and is now a truly global brand. Gant offers full ranges of clothing for men, women, and children. In addition, Gant branded watches, footwear, eyewear, fragrances and home furnishings are designed and marketed by licensees.

Ben Sherman is a British based clothing company, designing shirts, suits, shoes, accessories and other items that are, in common with many British brands, now made overseas, largely in the Far East. Their designs sometimes feature the Royal Air Force roundel which is often called the mod target. Some of the recent Ben Sherman shirts have unusual and complex designs, and have a Carnaby-style fit. The company makes clothing predominantly for men. It has been owned by Oxford Industries since 2004.

Los Angeles, California. William Rast, the ‘New America’ denim culture brand, was conceptualized and founded by business partners Justin Timberlake and Trace Ayala in 2005. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, William Rast has found its place on the floors of top-tier department stores and boutiques across the globe, and has become a staple for denim fans worldwide.

William Rast launched to the fashion community during LA Fashion Week in October 2006 with its first fashion show. In Fall 2008, the brand followed up with the introduction of its contemporary men’s and women’s ready-to-wear collections. The highly anticipated collections took the label to the next level, solidifying William Rast as a name beyond celebrity. From that point on, the line has been known for delivering quality, detail, design, and comfort.

Claudia’s designs are created with today’s independent and active woman in mind. The innovative “Detachables” collection displays pieces that can be worn in a number of ways – a necklace becomes a belt, an earring detaches and transforms – enabling an always original and suitable look from day to night. “Many of us follow a very busy lifestyle yet want to look great and dressed for the occasion in a flash. The ‘Detachables’ are versatile pieces that let us to do just that; they are playful and practical at the same time and allow women to reinvent their appearance instantly.” says Claudia and adds: “ in such an economy nothing does the trick as efficiently as quality designer jewelry with a statement. It dresses you up or down as you wish and updates any outfit with a fashion-forward touch”.

Claudia, a recipient of the Young Entrepreneur of the Year Award and a declared “IT GIRL” by FASHION magazine, is currently presenting her most recent collection: “SCARVZ”, a never before seen concept literally fusing jewelry and fashion. The limited collection has blown buyers away and is becoming a “must have” amongst all fashionistas.

THE hörst MAN

Determined, professional, a future key player, living an urban lifestyle, the hörst man is receptive to style and the latest sophisticated brand names. Concerned about his looks, he prefers good value and popular brand names, and likes to be noticed without coming on too strong.

Moods of Norway has been doing the hibbedy-dibbedy on the international fashion dance floor for 6 years now, the philosophy is still the same even though the Norwegian oil price is as flexible as an Bulgarian gymnast after 14 tequila shots. Our main goal, besides making our grandmas happy, is to make happy clothes for happy people around the world.

As of this golden minute, Moods of Norway is represented in the most polished boutiques and by the finest agents in Norway, Sweden, Benelux, Switzerland, Spain, Japan and USA among others. Stefan, Peder and Simen are still commandeering golden tractors around the world and are creating outrageous stories and super duper collections at an alarming rate.

Robin’s Jean product line features Men’s, Women’s and Kid’s. The brand has made it mark worldwide with flattering cuts, exquisite washes, intricate details, interesting stitching, embroidery, and novel allure. Robin’s Jean’s unique signature, a set of wings, is a reflection of the designer’s playful, warm energy and his childhood dreams.

With high demand, Robin’s Jean has quickly grown a celebrity and fashion insider’s fan base and has been seen on the likes of Alicia Keys, Kim Kardashian and Selita E banks to name a few.

Marilyn – Bardot – Rita – Robins’ Jean is an homage to old school cinema chic – when men rode motorcycles and women reveled in sexy banter. His high quality and classic cuts live in the moment and continue to grow with the trends. They have sex appeal and feel as if you are wearing nothing. With movement, flow and elegance, Robin’s Jeans over ride the need for pomp and circumstance, and place value on comfort, construction and distinction.

Developed in the country's best wash and sewing facilities in California, Siwy's superlative, modern tailoring creates the ultimate figure-flattering fit with unparalleled comfort. Quilted pockets lift and shape the backside, and seams carefully follow a woman's natural curves while subtleties of aging, tinting, wrinkling, and washing add to the design. All lines in the jean accommodate the body and its characteristics when moving, sitting or standing. Long, lean shapes have become a signature look and are softened by a shortened, curved hem at the back of the leg. This discrete design element avoids a dragging hem when worn with sneakers or heels while maintaining a height illusion for women of all sizes. Unexpected takes on classic shapes, such as denim shorts, bell bottoms, cargos, chinos and cropped styles add novelty and variety to the collection. Siwy produces four collections per year, each forging ahead with fashion trend and fit.