spring collection 2014

for 65 years, alfex has worked to stand out on the watchmaking landscape through a strong focus on design, respect for the criteria of swiss quality, and mid-range pricing. an in-house design team makes this combination possible, in order to continue to follow today the vision of its founder, ferdinand gindraux. in 1948, gindraux created the company with the goal of creating a brand that would revolutionise the traditional conception of timepieces. design was immediately chosen as a priority, a choice that would lead the ticino-based brand to win a number of international awards: the “red dot

award”, presented by design zentrum of hamburg, for which alfex is also competing this year, and the “good design award”, presented by the chicago anthenaeum museum of architecture and design for the product with the most innovative graphics and design. in 2013, thanks to the work of marcus weber, company ceo and majority shareholder, alfex is celebrating its 65th anniversary and launching a new brand repositioning strategy, focussing strongly on design, the brand’s heart and soul.

_ 03

new structure

_ 07

5723.174w 28 * h 23 mm

5723.936w 28 * h 23 mm

5723.937w 28 * h 23 mm

ref. 5723

_ 09

5747.005w 44,2 * h 29,6 mm

5747.006w 44,2 * h 29,6 mm

5747.139w 44,2 * h 29,6 mm

5747.674w 44,2 * h 29,6 mm

ref 5747

modern classic

_ 13

ref 5744

5744.005 36 mm

5744.006 36 mm

5744.139 36 mm

5744.449 36 mm

_ 15

5745.002 36 mm

5745.041 36 mm

5745.005 36 mm

5745.449 36 mm

5745.674 36 mm

ref 5745

alfex sa

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