1

Spreading (Good) ResultsSalla-Maria Alanen

Baltic Sea Challenge Coordinator, TurkuSpecial Adviser, Centrum Balticum

11.11.2011 Tallinn, Estonia

2

• What?• Experiences, research, tests

• Why?• Interlinkedness of actors in BSR, recycling!• Let others know what you do and what is your expertise!• ”It is your responsibility to communicate and share”

• Share your good results: encourage, support, improve, get new ideas and resources for you work

• Share your not-so-good results: stop others from repeating them, get ideas on how to improve your work

Spreading (good) results: What? Why?

3

• How?• Events, seminars,

presentations• Meetings• Electronic

methods: internet, e-mail, social media

• Publications• Press releases• etc.

Spreading (good) results: How?

Study Group at Nautelankoski on 3.11.2011

4

• Examples from the Baltic Sea Challenge• Events, seminars, presentations

• Annual seminar (2012: diffuse loading)

• Participation in events organised by other actors

• Electronic methods: internet, e-mail, social media• Bank of Actions

• Publications• Brochures, newsletters

Spreading (good) results: Examples!

See your strengths!Be proud!Be brave!Be clear!

Be precise!

…But be humble and willing to learn.

5

• Problems in sharing your results:• Lack of interest of the

receiver & skepticism and doubt in your message• Correct target

group, Clear message, Are you convinced?

Spreading (good) results: Problems?

• Lack of resources for communications, brochures and events

6

• Next – keep sharing even after the project period• Cooperate to share ideas and costs!

• Keep the network and connections alive• E-mail lists• Invitations to events• Organise cooperative events• Produce materials together• Plan new cooperation projects

Spreading (good) results: Next!

7

Thank you!