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Marketing campaign options for: Tauranga / Mount / Papamoa
Valid until 28 February 2019
Getting your property in front of the largest possible
audience.
SPOTLIGHT
At EVES, we are passionate about harnessing the power of marketing to achieve the best possible outcome. We go further to find the right buyer for your property, not just the first buyer.
We take pride in our ability to factor in the many variables of selling a property; we know each property, vendor and purchaser is unique. By reaching more people we create more competition and greatly increase the chances of getting a better price for you.
How EVES can work for you
BrandSince it’s beginnings in 1969, EVES has grown to become well-established and a market leader. Simply being top of mind creates opportunities that would not otherwise exist. Let our leading presence work for you.
NetworkOur Realty Group network puts your property in front of over 250 agents across multiple regions, putting your property in front of a wider network of buyers.
DatabaseAs well as our weekly team meetings, our electronic and direct mail databases, local and international, are a key factor in our marketing success of properties.
Multi-channel CampaignsOur EVES Spotlight campaign reaches audiences across a number of communication channels - ensuring your property is seen in the right places by the right people.
When you advertise with EVES, you are not just buying a spot on our website - you are buying a comprehensive print and digital campaign that connects buyers with your property.
eves.co.nz @eves.co.nz Licensed under the REAA 2008
Carrington Gold
eves.co.nz/EMT2863S4 2 2 2 2
EVES Mt Maunganui Licensed under the REAA 2008
AUCTION
Auction 9th June (unless sold prior)
From 1pm, 247 Cameron Road, Tauranga
123 Address Easy Street 467sqm elevated site Modern interior Immaculate split level solid Zoned for Goldensands School Outstanding Location Something Else
Sally Somebody021 123 4567021 123 [email protected]
Marketing OptionsWe’ve rolled out a few exciting new options to ensure you get the very best marketing available.
This is our guide to help you understand the key marketing elements and make an informed decision.
EVES PropertyHighlight your property in a print publication that readers expect to see property in.
EVES Property is published weekly on a Friday, with 19,000 copies* distributed as a lift out within the Bay of Plenty Times, from Whangamata through to Te Puke. It is also distributed by email to relevant EVES databases.
SignboardsCapture passers by as well as buyers in your local community.
EVES signboards are designed to maximise the home frontage opportunity. Our beautifully designed signboards are a great first impression for those who visit the property for open homes and they also ensure anyone who passes by your property knows it’s for sale – capturing a wider passive audience.
PhotographyThere’s photography, then there’s good photography.
This is one of the most important pieces to a high quality marketing campaign. The photos for your property are seen everywhere your home is featured and are often the difference between catching the eye and not. Our professional photography will enhance your marketing across all channels and help your property stand out against the competition.
VideoWe are seeing video deliver great results for our customers.
We know listings with high quality videos get more views, help tell the real story of the property and increase engagement on social media.
EVES
property
19,000 copies each
week
*Source - Mediaworks/NZME, June 2017
Facebook continues to develop and deliver as a platform.
When you look at the number of times an ad is seen and how many people click for more information, a good Facebook post is the best return on investment marketing available compared to the money spent. We can target your ad to put your property in front of an audience chosen to match specific buyer profiles.
Marketing Options
2D & 3D Floor PlansBuyers want to see the property layout, to visualise the flow of the rooms, how they fit in relation to other rooms and picture their furniture inside the home.
Clear, simple floor plans increase buyer interest and give a greater understanding of the home’s layout.
eves.co.nzeves.co.nz is dedicated to showcasing our customers properties in one easy to use location.
Not only do we provide world class property marketing, we also market this website extensively, leading to over 55,000 visits per month.
Trademe Property is New Zealand’s highest traffic property portal.
With a number of different options available, it’s a no brainer to include some kind of Trademe advertising in your marketing.
realestate.co.nz is synonymous with New Zealand real estate and has become a must have in property marketing campaigns.
Knowing that your property is being put in front of quality buyers, who have serious intent around properties in your location delivers great results.
Place your ad across Google’s global ad network.
Google is the go to place for most people wanting to find information on just about everything these days. With 40,000 searches per second globally, it makes sense to put your property in front of the huge volumes of people looking for real estate on this platform.
Apart from reaching a large audience, this format also gives your property centre stage away from other properties, within a beautifully designed ad template, in a location that’s convenient for potential buyers.
Reach across the entire Stuff network on all devices - activity will include desktop, mobile and tablet platforms.
nzherald.co.nz has multiple digital platforms including desktop, tablet and mobile providing the opportunity to run flexible, relevant and cost-effective campaigns which can reach a high quality, engaged audience anywhere – at work, at home or on the move.
Across nzherald.co.nz devices the average weekly audience delivers 28.5 million page impressions and 3.8 million unique browsers of which 31% are international and 69% are domestic.
NZME RadioThere are many ways that radio can add value to your next campaign.
On NZME stations you get high engagement, cost effective targeting, advertising in real time, as well as an emotional connection. You will receive 40 x 30 second commercials across three BOP stations - you can choose from The Hits, ZM, Newstalk ZB, Coast, Radio Hauraki or Radio Sport - 6am-10pm.
Mediaworks RadioRadio is everywhere. It’s in your home, your car and workplace.Mediaworks can cater to a wide range of audiences, music genres and tastes. Advertising is focused, delivers frequency and repetition, as well as being personalised to you and your property. You will receive 40 x 30 second commercials across two BOP stations - you can choose from More FM, The Edge, Radio Live and The Breeze - prime time, 6am-10pm, Fri/Sat/Sun.
Base Campaign
eves.co.nz • Heavily advertised on Google and Facebook
• Over 55,000 monthly visits
EVES Property • The Bay’s premium property publication
• 19,000 copies distributed weekly
• New Zealand’s number one property portal
• 2.5 million monthly users
• A must have in property marketing campaigns
• 1.1 million views per month
• Put your property in front of quality buyers
Signboards • Capture passers by and your local community
• Make a great first impression
• Make your property easy to find for those doing research
Window Cards • Profile your property to the retail market
• Best local locations
Photography • Enhance your marketing across all channels
• Help your property standout against the competition
Miscellaneous • A4 colour flyers
• Just listed cards
• Auction services
Realestate.co.nz (feature listing) eves.co.nz listing 3x 1/4 pg adverts - EVES Property Photo signboard 800 x 1200mm Professional Photography - 15 images Window cards at local EVES offices A4 colour flyers Just listed cards
LIM Report - 10 day Auction services Trademe package includes:
• Base listing • 2 week super feature • Listing boost at week 3 • Feature Listing
(for duration of listing).$2,700FREE campaign worth over
*Terms & Conditions apply: Prices are inclusive of GST. Only one subsidised campaign during the length of the listing. Exclusive list price must be within 5% of appraisal price or an auction campaign. Must be an exclusive or auction listing for 90 days.
*
$Total
Take your marketing even further with the below upgrades or add-ons...
NZ Herald on Sunday1 x 1/4 page advert
Price: $460
NZ Herald on Sunday2 x 1/4 page adverts
Price: $920
Bay of Plenty Times1x 1/4 page advert
Price: $218.50
Bay of Plenty Times2x 1/4 page adverts
Price: $437
Council FileTauranga City Council
Price: $51
Photography & Video
PhotographyUpgrade to 25 images
Price: $70
Aerial PhotographyOpen2View or Marshall Masters
Price: $180
Dusk/Twilight PhotographyOpen2View or Marshall Masters
Price: $230
HD Listing VideoBasic 60 second video *for more options view pricelist
Price: $300
Miscellaneous
Floor PlanOpen2View or Marshall Masters
Price: $150
SignboardUpgrade to larger signboard: 1200 x 1800
Price: $40
RadioNZME or Mediaworks - 40x 30 sec commercials
Price: $180
Google AdsMed Rec Display advertisement
Price: $500
EVES Property
EVES PropertyUpgrade to: 3 x 1/2 pages
Price: $660
EVES PropertyExtend: to 4 weeks of 1/4 pages
Price: $190
EVES PropertyUpgrade to: 2 x 1/2 pages + 2 x 1/4 pages
Price: $705
EVES PropertyUpgrade to: 2 x full pages + 2 x 1/2 pages
Price: $1,745
Digital
FacebookFacebook Ad to target audience
Price: $50
FacebookFacebook Ad to target audience
Price: $100
nzherald.co.nzMed Rec Displayadvertisement
Price: $500
stuff.co.nzProperty for Sale package
Price: $432
Listing Portals
realestate.co.nzSmart Package
Price: $40
realestate.co.nzQuality Package
Price: $191
realestate.co.nzPremium Package
Price: $341
trademe.co.nzSuper Feature renewal (1 week)
Price: $101.20
Please note: All prices are inclusive of GST
