Sports Trader May 2016

Southern Africa’s business-to-business magazine for the sport, outdoor and leisure industries • Vol 37 No 3 • May 2016

Latest technology in tennis productsLadies’ running market almost as big as men’s

Outdoor products that can help save electricity

Publisher: Nicol du ToitEditor: Carin HardistyManaging editor: Trudi du ToitProofreader: Liz MilburnFeatures: Carin Hardisty,

Rhianah Rhode, Trudi du ToitDesign: Carin Hardisty, Rhianah RhodePhotography: Nicol du ToitAdvertising: Nicol du ToitSubscriptions: Carin HardistyPrinting: Novus HoldingsDistribution: InsideData

Sports Trader is published bi-monthly by Rocklands Communications cc.Reg. No: 1997/057165/23.Members: N. J. & G. C. du Toit &

C. HardistyContact details:PO Box 12197 Mill Street 801022 Rocklands Avenue, Vredehoek, Cape Town 8001Tel: 021 461 2544 Fax: 021 461 2549Website: www.sportstrader.co.zaFacebook: SportsTraderMagazineTwitter: @SASportsTraderBlog: sasportstrader.wordpress.comAdvertising: [email protected]: [email protected]: [email protected]

Publication information: The title and contents of Sports Trader are protected by copy-right. It is a business to busi-ness publication compiled to inform, entertain and educate retailers, distributors and man-ufacturers of sports and out-door equipment, footwear and clothing. It is available only to members of the sport, outdoor and activewear industries and is published bi-monthly.© Rocklands Communications.

Vol 37 Nr 3May 2016www.sportstrader.co.za

Highlights:

How the fi rearms renewal directive will affect dealers

Are you geared for the growing women’s running market?

Innovative technologies in tennisWildebees, locally distributed by Crown Footwear, is not merely a trademark, “but a challenge to every man to be true to his creator, with-out making excuses, without justify-ing who you are ... wild,” explains the developer of the popular local cam-oufl age brand.

“All men are born equal, but some men are born more wild. Wildebees is raising the standard of manhood — manhood not talked about, but lived.”

He adds: “Wildebees is not here to play it safe — you can’t tame it ... embrace it!”

Wildebees offers a range of men’s and ladies’ camo clothing, which is especially popular among the hunt-ing community (see p38).

For more information contact Crown Footwear on Tel: 031 700 1601.

On the cover

Regulars

2 People on the moveNews about people in the industry.

4 Brands on the moveNews about brand activity in the industry.

9 Footwear newsNews from footwear brands.

30 Outdoor & sport newsNews relating to the outdoor and sport markets.

42 Retailing newsNews for and from the retailing market

46 Companies on the moveNews about companies in the industry.

48 Trade show newsNews about trade and industry shows.

Clothing & footwear

14 Don’t forget your women runnersThe female runner is becoming a big market for brands. Is your store geared?

19 Select running shoes for the experienceStride Signature asks the runner about his preferred experience in order to fi nd his perfect running shoe.

25 Product knowledge: outdoor solesA closer look at how outsoles on outdoor footwear work to benefi t the wearer.

45 Mall of Africa opensThe who’s who of the South African fashion, sport and outdoor retail trade feature in the new Mall of Africa.

Sport

21 Tennis is full of technologySuppliers have introduced various technologies into their tennis products that help the end user.

Industry

10 Skechers offers a unique sourcing experienceSA retailers can now choose from more than 1 600 SKUs Skechers offers, without any restrictions on model styles, numbers or colours.

12 Karrimor outdoor and run availableKarrimor running and outdoor products will soon be available from Drimac Trading.

44 Kloppers and Somerset Sport joinKloppers has moved to Cape Town by taking over a Somerset Sport store.

Despite the hassles with fi rearms renewals (p40), the interest in the hunting market continues to grow p38

Outdoor

32 Alternatives to electricityYour customers can use these outdoor products in and around the house instead of electricity-dependent products.

37 Greenpeace rates retailers’ sustainabilityGreenpeace has put together a report to rate South Africa’s top retail chains and how sustainable their stores are.

38 The hunting market keeps growingHigh visitor numbers at the HuntEx show indicates that consumer interest in the hunting market is high.

40 How the fi rearms renewal directive will affect dealersThe latest SAPS directive on fi rearm renewal will have far reaching implications for licensed arms dealers.

Retailers should ensure they cater for the growing ladies running market, which is threatening to overtake the men’s p14

Sports Trader :: 2016 May

People on

FAHIEM FRIZLAR has been ap-pointed the new marketing man-ager of Jordan & Co’s brands Bronx, Bronx Woman, Anton Fabi, Jordan Shoes and Olympic Inter-national. His main responsibilities will be to develop marketing strat-egies and plans, and to build the brands in the digital space, which is a key focus area.

Frizlar, who was born and raised in Lansdowne, Cape Town, has more than 14 years’ experience in the industry. He studied brand and account management at AAA school of advertising, and has been building brands in various industries.

“I most recently looked after the RCS retail store card port-folio,” says Frizlar. “Before that I was at Woolworths in their menswear department, Acker-mans in the homeware and new store openings division, as well as marketing manager at Sports Il-lustrated magazine. I’ve worked very hard to get to where I am and will continue to do so in the future.”

Frizlar enjoys analysing custom-ers and wants to understand their shopping behaviour and how they consume media. “Since starting out in this industry, the digital on-line space and social media mar-keting has evolved in leaps and bounds.”

He is also a running enthusiast and balances his busy life with running, which gives him time to think. “My goals for 2016 are to complete my first Comrades and to grow the Bolton brands,” he adds.

Bolton Footwear owns Jordan & Co, Watson and Barker Shoes.

PAUL ZACKS (above), with a long track record heading major play-ers in the sports industry, is the new CEO of WP Rugby from May 1 this year. Over the past 15 years the local sports industry got to know him as MD of Canterbury SA, GM of licensing company Global Brands during the 2010 FIFA World Cup and license granter for a wide variety of Sports Direct brands.

His most recent position is as Group Head of Strategic Execu-tion at manufacturer House of Busby, which also locally dis-tributes brands like Guess, Aldo, Nine West, Mango, Steve Madden, Frasers, Travelite, etc.

When former WP Rugby CEO Rob Wagner retired on March 1 this year after 25 years, Gavin Lewis became interim CEO. Zacks, who has been active in rugby circles since his days as a UCT and Ham-ilton’s player, was appointed CEO after a lengthy interview process.

According to a testimonial from SARU president Oregon Hoskins he has twice been shortlisted for

the role of the CEO of the South African Rugby Union. “Although he has been pipped at the post in those applications, he has made a success of every enterprise in which he has been involved,” said Hoskins.

When he headed Canterbury SA from January 2004 until 2007, the company grew from a smallish jersey manufacturer to a South African owned major player in the sportswear market who became Springbok rugby jersey sponsor. In 2008 Zacks told Sports Trader that he had tripled the company’s sales force, quadrupled its turno-ver and increased the sales of certain CCC product categories by between 3 000 and 13 233 per-cent during his four years at the helm.

In the three-year run-up to the 2010 FIFA World Cup, Zacks headed the African Global Brands licensing company, who had the rights to act as the on-site con-cessionaire for all FIFA events throughout the term. All products made and marketed bearing the FIFA World Cup insignia had to be licensed by Global Brands.

When Global Brands closed the office after the World Cup, Zacks became a licensing consultant for IBML, who had the licensing rights to Sports Direct brands like Slazenger, Dunlop, Everlast, Lonsdale, Karrimor, Kangol, No Fear, etc. He was responsible for granting licenses for the use of these brand names on a variety of products until he joined House of Busby in November 2015.

Paul Zacks new WP Rugby CEO

New Jordan & Co. marketing manager

ZOGGS SA signed a multi-year sponsorship deal with local tri-athlete Lauren Dance (above left with Colin Farrer) at the end of February. The 26-year old has been participating in the sport since the age of 18.

Dance will act as an ambassador by promoting and wearing their range of gog-gles, equipment, swimwear and wetsuits.

Farrer of CorSport, Southern African ZOGGS distributor, is excited to have her onboard.

PUMA’s new Vodacom Bulls Stellar kit is exciting and eye catching, says Springbok, Vodacom Blue Bulls and PUMA-sponsored player Jesse Kriel. The design and technology shows they are of the highest quality, he says. “Small details like #crosstheline on the collar is really awesome to see before putting your jersey on and running out to a full stadium. It motivates you as a player. Oh, and the black away kit is my favourite.”The new evoSPEED boots’ new look is refreshing and different, and their new light, thin speed frame increases his speed and offers more support during acceleration and stepping, he says. The griptex design also improves con-tact with the ball during kicks.

Tatum Prins, who the industry also remembers from her days at Ram Mountaineering, has rejoined her old team mates, the Merrell Adventure Addicts. Prins, known to her team as The Hobbit, was a member between 2007-2012, but took a break to focus on being a mother.

“I’m so excited to be out there again with my team after so long and am looking forward to being immersed in that remote wilderness that makes us so alive,” says Prins.

Prins recently won the Cederberg 100km trail run, Kinetic’s 200km Double Moon adventure race, and also won the ladies’ section of the Led Lenser Wartrail presented by Fluid Kayaks.

The Merrell Adventure Addicts team consists of Prins, Graham Bird, Grant Ross, and Don Sims.

p2 :: Industry

2016 May :: Sports Trader

the moveCAPE TOWN swimwear manu-facturer Second Skins recently changed the structure of employ-ee positions in order to ensure quality service to their customers.

Shehaam Hendricks, who has over 30 years’ experience with Second Skins and knows its cus-tomers by heart, has been ap-pointed as the company’s cus-tomer sales and service manager.

“As the heartbeat of our com-pany, chances are if you’ve dealt with us, you’ve spoken to her,” says the company newsletter. “We are sure that in her new role she will not only take service to new heights, but also ensure that you get prompt and efficient an-swers to your queries and that your orders are handled with the greatest of care.”

As of 1 January this year, Brad Gale also handles corporate ac-counts in addition to being the company’s swimwear specialist. Gale lives for swimming, has been doing triathlons from an early age and has completed the Iron Man a number of times. He has also achieved various accolades and

BEING THE face of Skechers Originals’ retro sneakers is a per-fect fit for Grammy Award winner Meghan Trainor (right), as her en-tire first album was pretty retro, she told the US magazine OK!. She signed with the brand last year for a global marketing and social media campaign and an exclusive interview with her was published in the April 25 edition of OK!.

“I love that Skechers is so easy and let me have ideas,” she told the publication. “Not a lot of companies will do that. I can’t wait to travel the world and ac-tually see my face in Skechers stores — it still blows my mind. It’s an honour and a pop star’s dream to see big pictures of your-self blown up with a global brand like Skechers.”

The singer also likes the fact that Skechers is so family orien-tated, because she loves having her family on set and loves the fact that the Skechers family, in-cluding the president, bring their daughters to visit the set, she

At this year’s Laureus World Sports Awards, athletes paired tuxedos and ball gowns with sneakers in support of the #SneakerforGood campaign, which aims to raise awareness about the importance of sport in changing lives for good.

The #SneakerforGood campaign is a way for athletes to tell their stories regard-ing how sport has impacted their own lives and how the work of Laureus Sport For Good changes the lives of others.

Since its initiation, the Laureus Sport for Good has raised more than €100-m and supported more than 150 global projects that use sport to tackle violence, discrimination and the disadvantaged.

“We’re here to celebrate Laureus and what they stand for,” said Novak Djokovic, who won the Sportsman of the Year award. “For 16 years they have done so much with Sport For Good. They have changed so many young lives for the better.”

"It's a fun idea," added Nico Rosberg. “Most of us seem to have gone for white ones. It's a fun way to get the message of Laureus out into the world."

The Laureus World Sports Awards was held 18 April in Berlin, Germany, where Serena Williams won the Sportswoman of the Year award, the All Blacks Team of the Year, Dan Carter Comeback of the Year, and Jordan Spieth the Breakthrough of the Year awards.

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Nigel Payne, chairman of the Mr Price Group, is among the Absa clients and staff members who offered to spon-sor and mentor young cyclists from the Diepsloot Mountain Bike Academy (DMA). Payne will sponsor 20-year old Lebo Pebane at several mountain bik-ing stage races in the future, assist with possible internship opportuni-ties, and mentor her through Barclays Africa’s ReadytoWork programme — Barclays Africa’s pan-African initiative that helps prepare young people for the transition from education into the working world. “This is a fantastic op-portunity to give something back and to help others to prosper,” says Payne. “My mother and father left school at the ages of 13 and 14 respectively. I know the impact that education and opportunity make in life and that it has a multiplier effect into families and communities. I am very excited to be able to support the DMA and Ready-toWork.”

Second Skins changes employee structures

Brad Gale, Shehaam Hendricks and Jean-Claude Roux are now fulfilling new roles at Second Skins.recognitions — including a shared Guinness World record for being part of a team that completed a 5°C swim in Fraserburg in the Northern Cape in 2011. “With a background like his, you can see why he gets so passionate about Second Skins and ensuring it keeps growing as an internation-ally-recognised swimwear brand that takes care of our corporate accounts properly.”

Jean-Claude Roux, who was ap-pointed as the company’s market-ing manager in January this year, ensures that Second Skins has a

steady stream of new prospects, well equipped brand ambassa-dors, social media presence, mar-ket visibility and great research. This is his third year with the company and he previously held roles in sales management, sales analysis and marketing coordina-tion. “With his cum laude in BCom Marketing Management and three years’ on-the-job experience, Jean-Claude brings the right mix of knowledge and experience to any business interested in dealing with Second Skins.”

said. This makes her feel like she’s not just at some set dancing and trying to be a super star, but like they’re just having fun.

Trainor’s decision to become a Skechers ambassador was influ-enced by her love of fellow Ske-chers ambassador Demi Lovato. “I remember when I first saw Demi’s Skechers commercial, so when they asked me to be in this new #MTrainSkechers campaign I was like I’m going to be as cool as Demi!”

Skechers is locally distributed by Brand Folio LL.

Skechers family-orientated, says Trainor

Industry :: p3


conforms to the wearer’s foot shape and a breath-able net mesh that hugs the foot for maximum comfort and contributes to the shoe’s lightweight feel.

The shoe uses Ignite Foam, which offers good cushioning and disperses impact, while a unique PU foam formula improves its rebound and comfort capabilities. ForEverFoam in its heel increases durability and Forefoot Flex Grooves enables a smooth transition and toe-off.

The evoSPEED Disc Spike offers wearers a secure fi t fast, through the use of PUMA’s proprietary fast closing system. The shoe also features a full length Pebax Sprint Plate with eight spike receptacles and a soft, aerody-namic Clarino synthetic upper that provides support and locks the foot in place.

Kylie Jenner headlines the campaign for Fierce, PUMA’s new lightweight and laceless training shoe that is designed to offer versa-tility and function, and mixes performance-ready technology with street-worthy styling. It has a demi upper bootie construction with technical overlays, a supportive midsole, and fl ex grooved outsole, which enables fast and dynamic multi-directional movements.

Jenner — a television personality, socialite and model — will be seen in a variety of mediums - including print, digital, and out of home — glob-ally, together with other brand ambassadors.

The campaign, which launches 1 April, will feature a number of social components includ-ing a program that invites consumers to par-ticipate and show how they style the Fierce and are inspired by women like Jenner.

“PUMA is putting a great deal of focus and emphasis behind our women’s business,” says Adam Petrick, global director of brand and marketing for PUMA. The campaign and launch of the Fierce are its latest in many tactics and innovations to support women’s training. “Ky-lie Jenner represents the young and bright future of fashion and fi tness for women and we are excited to have her be the face of this campaign,” he explains.

* The Summer Olympic Games takes place 5-21 August in Rio, Brazil.

SKECHERS PERFORMANCE is now the offi cial running shoe sponsor of the 2016 Ironman Eu-ropean Tour. The brand will feature at 26 of the 43 Ironman European Tour races, and will be present at the expo village and in event-related marketing elements.

“Joining Ironman complements our global marketing strategy for the Performance Divi-sion, as this is an opportunity to connect di-rectly with our target running demographic customers and build brand awareness across all of Europe,” says Rick Higgins, senior vice-president of merchandising/marketing for Ske-chers Performance. “This tour will emphasize to both serious and casual athletes across Eu-rope that we are a major player in the running

category.”Skechers Performance’s mantra of Go Like

Never Before and their lightweight and inno-vative designs make them the most dynamic running shoe partner for their events in Eu-rope, says Ironman Chief Sales Offi cer Carola Ross.

During the Ironman European Tour, ath-letes will participate in swims, bikes and runs through Switzerland, Austria, Germany, the UK, Ireland, Spain, France, the Netherlands and Denmark.

Skechers is locally distributed by Brand Folio LLC.

Brands on the move

Skechers new Ironman Europe sponsor

PUMA’S LATEST additions to its Tricks collec-tion of dual-coloured soccer boots, evoPOWER and evoSPEED, respectively offer more kick-ing power due to its barefoot-inspired design offering increased fl exibility, and improved speed and manoeuvrability.

These Tricks boots feature a CMYK colour palette with the left being Pink Glo and the right Safety yellow. The two-coloured boots are inspired by Cameroonian Rigobert Song’s decision to lace up two different coloured PUMA King boots — yellow on the right and red on the left — at the 1998 World Cup. The athlete believed you had to be bold to wear different colours on each foot and the Tricks collection represents that boldness, says the brand. “Standing out on the pitch requires at-titude. One that commands the ball, the at-tention and the moment. A desire to Play Loud for all the world to see.”

The boots are worn by big names such as Ser-gio Agüero, Marco Reus, Cesc Fàbregas, Marco Verratti, and Olivier Giroud. “The Tricks boots match my style of play perfectly,” says Agüe-ro. “I love the evoSPEED boots I am wearing at the moment — they are so lightweight you can hardly feel them on your feet, but still provide a lot of support.”

PUMA Play Loud with new TricksBOLT’S TRAINING gets Ignited and Jenner is the face for Fierce. PUMA’s latest footwear launches have big names singing their prais-es. Their laceless Disc System also celebrates turning 25 with a lighter, sleeker version of itself.

Usain Bolt is one of PUMA’s star athletes who will train for the Summer Olympic Games* in the new Ignite Ultimate running shoe.

The shoe combines Ignite Foam and a unique PU blend to offer the wearer comfort and en-ergy return during every workout. Its raised midsole height and an articulated chevron design provides good cushioning and respon-siveness that will keep athletes running longer and further.

Ignite Ultimate also features a unique mid-sole confi guration, which allows it to compress during landing and then rebound, increasing energy return. The addition of Ignite Foam with a 3-layer mesh upper improves its step-in comfort and breathability, while guidance grooves set in a transition line from heel-to-toe help mimic the wearer’s natural running gait.

PUMA has created a lighter, sleeker version of its Disc System technology, to celebrate the 25th anniversary of the laceless fastening sys-tem. It is quicker to turn, faster to tighten, and features smooth, durable steel wires that conform to the wearer’s foot.

The Disc System technology represents the brand’s commitment and desire to continu-ously strive to push innovation boundaries and be Forever Faster in everything it does, says Kohei Hagio, PUMA’s senior head of prod-uct line management for running and training footwear.

PUMA track and fi eld athletes like Bolt, Asafa Powell, Andre de Grasse, and Jenna Prandini will wear the new range of Disc footwear.

The Ignite Disc offers a quick and secure fi t. The upper consists of comfort foam that

PUMA making running and fi tness waves

p4 :: Industry

FORGET COLD WITH ADIDAS CLIMAHEAT

The innovative Climaheat collection from adidas keeps athletes warm in cold conditions

Nothing should get in the way of your performance, not even sub-zero temperatures. With the new fall/winter Climaheat collection, adidas incorporates innovative technology and ma-terials into apparel and footwear so athletes can Forget Cold.

The adidas Futures team of innovation ministered the de-sign and development of the new Climaheat collection, incorporating its industry leading: insulation, heat retention, moisture management and weather resistant technologies to protect wearers from the elements.

Developed using extensive testing in extreme conditions in the adidas Future lab’s climate chamber, the Climaheat range ensures that wearers will be fully equipped to tackle the cold this winter.

The collection demonstrates adidas’ cutting edge climate resistant in-novations designed to allow athletes to forget the conditions and focus on their performance. The winter collection for both men and women, features fl eeces designed for training and running purposes, keeping you going for longer this winter.

Climaheat innovations include:• Lightweight Hollow Fibre materials inspired by natural fur offer the high-

est level of warmth, whilst also ensuring comfort and freedom of motion. Hollow Fibres are also quick drying — essential for winter conditions.

• To ensure maximum heat retention, adidas designers developed the unique heat seal baffl ing construction, which eliminates cold spots. The baffl ing construction involves overlapping layers of fi bres to eliminate gaps in the fabric and ensure heat retention. The construction keeps stitching lines covered and as a result preventing warmth from escaping.

• The range is optimised for moisture management to maximize sweat, with some garments also offering unbeatable weather resistance, thanks to the highly breathable and water-resistant Pertex® Endurance and Per-

tex® Quantum® GL fabric.• Unique heatseal constructions such

as stretch fabrics around high necks, thumbholes and cuffs that keep cold air out and polar fl eece lined hoods, all work to add much needed warmth and optimise body tem-perature.

• For high visibility in low lighting conditions, garments include re-fl ective patches for safety.

Michelle Fraser, adidas South Africa Category Manager Out-door said: “Climaheat ensures that athletes are always ready to perform at their best, bat-tling their own Personal Best by being protected against the elements. Our new Climaheat fl eece provides unparalleled temperature management to ensure, wherever you are training, you really will Forget Cold.”

For more information on CLIMA-HEAT, follow the conversation on Twitter and Instagram with #forget-cold, or contact adidas SA on 021 442 6200.

• Unique heatseal constructions such as stretch fabrics around high necks, thumbholes and cuffs that keep cold air out and polar fl eece lined hoods, all work to add much needed warmth and optimise body tem-

• For high visibility in low lighting

tling their own Personal Best by being protected against the elements. Our new Climaheat fl eece provides unparalleled temperature management to ensure, wherever you are training, you really

Advertorial :: p5


PUMA’S NEW Uruguay soccer kits, which will be worn during the Copa America Centenario and the Russia 2018 World Cup qualifiers, are inspired by the country’s national flag.

The new home kit design was inspired by the blue Uruguayan sky and the sun in the national flag, which features in the mid-dle of the shirt. For the first time since 2008, the shirt will feature a black stripe on the shoulder and a photo realistic Uruguayan Football Association badge that creates a higher definition look.

The stripes on the away shirt are also inspired by the national flag and stand as a symbol of the team’s heritage and to show where they are headed. The shirt features strategi-cally placed ACTV Thermo-R in the front and back. A unique phase-change material is injected into the shirt’s inner athletic tape and allows microcapsules to ab-sorb excess heat and release it back to the

PUMA launches new Uruguay kitbody when needed, helping players maintain an optimum body temperature. Taping in the shirt also help create an extra snug fit and

micro-massages the skin in specific ar-eas to provide a faster, more effec-

tive energy supply to the active muscles.

The kit made its first appear-ance on pitch in March, when

Uruguay played against Brazil at the Pernambuco Arena in Recife.

“This new design that PUMA launched clearly shows who we are as a team, the kind of players we are, and gives us what we need during every match — a shirt that allows us to move freely, that keeps us active and that will help us give our best every game,” says PUMA player and Uruguay captain Diego Godin. “This new kit keeps the main characteristics that identify us as a nation and that remind us of the greatness we have accom-plished. I really love it and hopefully with this new edition we can write a

new page on the rich history of Uruguay’s football book.”

New W.E.T. Sports catalogue availableW.E.T. SPORTS has launched their 2016 Winter Catalogue, which features their vast range of products for activities such as racket sports, darts, fitness, table ten-nis, netball, rugby, hockey, soccer, and volleyball, as well as their support range.

If you haven’t received your copy yet, be sure to contact them.

THIS YEAR a record of more than 100 maverick athletes — including 16 who competed in teams of two — took part in the Ledlenser Wartrail challenge, held 19-21 March in the North Eastern Cape.

The tough 265km multi-sport race has three stages: a 65km Skyrun; a 120km bike ride; and a 65km canoe paddle, which could be completed by individ-uals in stages, or in a nonstop format by teams of two.

“Ledlenser embodies innova-tion, durability and versatility

— all qualities represented by the Ledlenser Wartrail event,” says Bruce Woodroffe, MD of Awesome Tools Distributors, lo-cal distributor of Ledlenser. It’s not for the faint hearted and will certainly test you on every level. It’s a challenge and we at Ledlenser like to take on a challenge. We wanted to have our products tested, as they should be, in the thick of things.”

Fluid Kayaks is the event’s new presenting sponsor.

Ledlenser Wartrail attracts more than 100

Photo: Bruce Viaene

DURING APRIL, Capetonian run-ners and their head torches blazed through the vineyards of Groot and Klein Constantia for the seventh series of Wednesday evening Merrell Trail Runs.

On each of the three nights, participants were able to run a different 8km and 5km route. In fact, not one of the 21 races that Mountain Runner Events

has staged in the area has had the same route, with organiser Graham Bird — also a member of the Merrell Adventure Addicts adventure racing team — putting together ever-changing combina-tions, always throwing in a hill or two, some single track and clas-sic straights on the iconic estates to keep challenging the regulars, many of whom return fitter, fast-er and brighter each season.

Seven of the top twenty posi-tions are held by juniors – a very promising sign for the future of fast trail running in this country,” says Bird.

“For first timers or experienced racers, this event has a special vibe,” he adds. “Regardless of the weather, which this time was glorious twice and ominous once, people come out and em-brace the generous vibe of the evenings. Merrell is the perfect sponsor for these events, pro-moting the healthy outdoor life-style that is #MyNature for so many of us South Africans.”

The Merrell Spring series will kick off in September, with more opportunities for midweek fun.

Merrell Trail Runs light up Cape Town evenings

Photo: Mark Sampsonwww.mspics.co.za

Brands onp6 :: Industry


the moveSkechers extends partnership with Kuchar

SKECHERS PERFORMANCE has signed a multi-year contract ex-tension with professional golfer Matt Kuchar, who will represent Skechers GO GOLF on the PGA Tour and in Skechers Go Golf global marketing campaigns. He will also continue to work closely with them to develop new golf footwear.

The seven-time PGA Tour cham-pion has played a vital part in the technical development of Ske-

Matt Kuchar plays with Skechers GO GOLF and has played a vital role in the technical development.Photo: Jason Myers

chers GO GOLF footwear and has brought significant awareness to the overall golf division. He launched the Skechers GO GOLF Pro with a comedic series ti-tled GOLF Tips with Matt Kuchar, which gained in-dustry attention and won the International Network of Golf (ING) 2015 Industry Honours award.

He followed this with a campaign titled GOLF SCHOOL, which includes other Skechers Perfor-mance golf pros like Belén Mozo, Billy Andrade, and Colin Montgomerie.

“Our partnership with Matt has been invaluable in growing our golf business,” says Rick Higgins, senior vice-president of Merchan-dising/Marketing for Skech-ers Performance. “His input on developing the footwear has helped us build some of the most competitive golf shoes on the market and on top of that, he is a first-class guy to work with.”

The Skechers Perfor-mance team has been a

creative force and is on the cutting edge of design, bringing him the best foot-wear possible and keeping him at the top of his game, says Kuchar. “The shoes I wear need to be stable and secure on the green, and Skechers Performance has that perfect balance, giving me the highest func-tionality while remaining the most comfortable golf shoes I’ve ever worn.”

Kuchar and 2016 PGA Tour winner Russell Knox will debut the new spring 2017 Skechers GO GOLF Pro 2 in upcoming events. The shoe combines comfort and technology, and fea-tures the brand’s new 5GEN midsole foam cushioning as well as a new dual density outsole with an integrated grip technology that pro-vides stability through the athlete’s swing. It will be available in two waterproof leather uppers and gives golfers an upgraded pre-mium option.

Skechers is locally distrib-uted by Brand Folio LLC.

THE LATEST basketball footwear collection from adidas, the Aurora Borealis Collection, celebrates the NBA All Star game that was held in Toronto earlier this year by paying homage through the shoes’ designs to the host city’s vibrant, cosmopolitan culture and the Northern Lights that paint the sky in up-per parts of Canada.

The collection features shoes by NBA ath-letes Damian Lillard (D Lillard 2) and Derrick Rose (D Rose 6) and is inspired by Toronto’s vibrant, cosmopolitan culture and The Northern Lights phenomenon that occurs in Canada.

The shoes are engineered with glow-in-the-dark styling and multicolour Primeknit, and pair bright colour palettes to imitate The Northern Lights that fill the night sky with dreamlike colours.

The D Rose 6’s deep purple Primeknit up-per is woven with spires of glow-in-the-dark threads and details that represent the vi-brant arcs stretching across the Northern

Lights. It features teal accents on the heel cap, an iced outsole and tongue, and rain-bow reflective treatment on its D Rose logo.

The D Lillard 2 features a Primeknit woven upper and Boost cushioning. The purple and pink gradient threads on the upper mimics the glowing, radiant waves of the Northern Lights. It also features pink on its iced out-sole and eyelets, as well as signature details with purple colour features that gives it a vibrant and bold finish.

Aurora Borealis basketball shoes by adidas

Industry :: p7


Brands on the move

DIESEL’S LATEST STORE, which was opened in the V&A Waterfront in Cape Town end of March, debuted its new retail design concept in South Africa.

The concept is designed in collaboration be-tween Japanese architects Wonderall and Die-sel’s Artistic Director Nicola Formichetti.

The store features design items such as a wooden engineered floor, customised chande-liers, Foscarini lamps, and leather (in brown, black and white) that is combined with indus-trial black metal fixtures in various finishes, which highlight the contrast between antique

and technologically advanced features of the store.

The store also has convenient features such as comfortable seating, and state-of-the-art fitting rooms.

Denim, Diesel’s core product, features in sev-eral ways throughout the store: denim walls display key styles and washes of the 5-pocket range, the Doctor Denim table showcases a selection of denim items, and the Jogg Jeans section shows a crossbreed between jeans and active wear.

Diesel is locally distributed by Footwear Trading.

Above left to right: Derek Kohler (Bounty Brands), Laurence Slotsky (Footwear Trading), and Chris Dillon (Coast 2 Coast) at the Diesel V&A Waterfront store launch.

Birkenstock now available in SA

Young golf star signs with COBRA PUMA GOLFCOBRA PUMA GOLF has signed a long-term partnership with golfer Bryson DeCham-beau. Last year, the 22-year-old became the fifth golfer ever to win the NCAA Men’s Individual Championship and the US Ama-teur in the same calendar year.

DeChambeau wears PUMA Golf apparel, accessories and footwear during all his on-course play and incorporates his signature Hogan Driver Cap and Red, White & Blue ensemble on Sundays, a nod to his alma mater — Southern Methodist University.

While an amateur, De-Chambeau has been no stranger to golf’s big-gest events, competing against the best players in the world around the globe: he tied for second at the Australian Masters, made the cut in all three of the European Tour events he played (Abu Dhabi, Qatar and Dubai), and he earned the Silver Cup honour for Low Amateur at the 2016 Masters.

BIRKENSTOCK, ONE of Europe’s big foot-wear brand success stories, is now available to South African retailers. The 242-year old German comfort shoe brand had undergone a revamp and redesign to emerge as one of the top five global footwear brands with a brand awareness level of more than 80%. Since De-cember last year, it is being distributed locally by Resource Fashion Trading.

Last year the European footwear industry voted Birkenstock as the best footwear manu-facturer and the best footwear brand of 2015. The Shuhkurier Award, considered to be the most prestigious award in the European foot-wear industry, was presented to the brand during the GDS footwear show. “The brand is extremely successful on a global scale,” the jury explained their reason for awarding Birk-enstock. “At the same time, it reflects the effects of the decision to make far-reaching changes in recent years, during which Birken-stock repositioned the brand as significantly more fashionable and began to address a broader market.” They also highly rated the brand’s good collaboration with specialist retailers as an example of its market signifi-cance.

Known for sandals and shoes with unique, anatomically formed, ultra-comfortable foot-

beds and fine leather uppers, Birkenstock is now also recognised as a major player in the fashion market. The German women’s fashion magazine Freundin last year twice awarded Birkenstock shoes: a jury selected the Bart-lett sneaker from more than 1 000 products from 100 brands for a Freundin perfect piece award as the perfect sneaker of 2015. Earlier in the year the Gizeh thong sandal in a new gold-metallic look won the magazine’s Trendy sandals award.

Birkenstock’s classic and very recognisable sandals are manufactured in Germany, where the sixth-generation family-run company is one of the footwear industry’s biggest employ-ers. Since the 1970’s they have expanded to 90 countries on five continents. In South Africa it was available on a limited scale through brand stores, but at the end of 2015 Resource Fash-ion Trading was awarded the license to distrib-ute their legendary sandals, as well as growing range of closed-toe and children’s shoes, to South African retail customers, with Chantel Schultz as brand manager.

She has extensive experience in the South African footwear industry and with launching brands like Witchery, Seafolly and Jets by Jessika Allen, amongst others.

Even though December was the worst

possible time to try and launch a brand into retail — especially a day after the Rand col-lapsed in the wake of Nenegate — it was em-braced by consumers. Every retailer who took the chance of placing orders, repeated their orders — some repeated orders three times in three months.

Because it is manufactured in Europe with premium components and minute attention to detail, Birkenstock shoes are aimed at higher LSM customers and they will therefore target their distribution tightly to retailers whose customers are happy to pay R700 plus for pair of sandals. “It is not a mass market brand,” says Schultz.

But, the mix of fashionable styling and the extreme comfort provided by the Birkenstock footbed that mirrors the anatomy of the foot so that bodyweight is distributed in a natural and balanced way across the entire sole of the foot, is a winning formula that will grow their customer base, they believe.

Diesel’s new retail design concept

Above: there was a lot of excitement around the opening of the Diesel V&A Waterfront store, attracting both media and personalities.

p8 :: Industry

Footwear news

Incorrect Willow factsPLEASE NOTE: in the March Sports Trader magazine we erroneously printed the following on p9: The Willow brand is a registered trademark of Katz Footwear and includes numer-

ous clothing, footwear and accessory items that are locally manufactured and distributed.

This paragraph is, in fact, not correct: Willow is imported (not manufactured in South Africa), and it is purely a footwear brand

— it does not offer clothing or accessories, as we stated.We sincerely apologise for any problems or in-convenience this mistake might have caused.

For more information, please visit www.katzfootwear.co.za.

and distributed.This paragraph is, in fact, not correct: Willow is imported (not

manufactured in South Africa), and it is purely a footwear brand — it does not offer clothing or accessories, as we stated.

Intershu makes trends their own“TRENDS ARE a social barometer, but less important when writ-ing your own fashion story. Best to watch and discover and then interpret your own look!” states In-tershu in their news-letter.

One of the trends they have incorpo-rated into their Pierre Cardin winter range is boots with a selection of heel heights, from fl at to wedge to stack heels to over-the-knee boots with ultra-high heels. “The range consists of opulent materials with beautiful trims and eye-catching prints and patterns.” The boots are available in various lengths, from ankle through to over-the-knee.

Their Footwork brand also offers boots. These have been heavily infl uence by lace-up sandals such as the gladiator style, and also feature lace-up details.

“All-white sneakers are enough to trigger a trend alarm!” they write about their Pierre

Cardin sneakers. “This trend has been brought to fashion

limelight by the stream of rap-pers and musos who create a fashion cult with their fol-lowings. Right now, however,

virtually every white sneaker is a must-have for anyone who wants to show that they are playing in the fashion big league.” There

is also a black sneaker style, which remains popular.

As part of its 25th anniversary celebration of its Disc laceless fastening technology, PUMA launched the Red Bull Racing Disc, which has a new minimalistic design and features the reinvented Disc technology.The new Disc laceless system is lighter and smaller with only fi ve parts, turns quicker, and its smooth internal wire system, which wraps and secures the upper, tightens faster. The technology also features in the brand’s Red Bull Racing lifestyle col-lection.

The Red Bull Racing Disc lifestyle shoe has a grey perforated leather upper, which gives it a premium and contemporary feel; a full bootie construction; and the new Disc technology improves its fi t and comfort. The shoe is available in two styles: one features sub-tle Red Bull Racing branding on the heel and a sec-ond is available in blue with a graphic print (above).

As part of its 25th anniversary celebration of its Disc laceless fastening technology, PUMA launched the

and features

Olympic International’s Spin is

designed for indoor training

Designed to SpinO

lympic International, distributed by Jordan & Co, has designed their Spin 448g indoor spinning shoe with sev-eral features that will appeal to your fi tness customers. This unisex indoor spinning shoe not only looks good,

but will also help your customers to

perform at their peak.

Among these fea-

tures is the tri-

ple Velcro front closure system, which ensures a snug and comfort-able fi t. For even more comfort, they have added a padded collar and ankle protection.

The breathable mesh and PU upper ensures that the shoe is quick-drying, lightweight (only 448g!) and is easy to clean.

On the inside, the insole is removable for an easy replacement, as and when needed.

The rigid rubber sole offers lateral support, is both SPD and fl at peddle compatible, and non-marking.

Spin is available in sizes 3-12.

For more information, contact Jordan & Co:Telephone: 021 590 7117Email: [email protected].

Advertorial

For more information, contact Jordan & Co:

Apparel & Footwear :: p9

Sports Trader :: 2016 MaySports Trader :: 2016 May

Unique sourcing

from SkechersBrand Folio LLC General Manager Archana Das and Director Roy Gomez visited South Africa to

attend the second Skechers range presentation.

For a retailer attending the Skechers range presentation by new distrib-utors Brand Folio LLC is like being a kid in a candy store without adult supervision: you can pick a little of

this, add a little more of that, and for good measure, a few more of those from the vast range of 1 600 SKUs to be delivered between October and December.

There are no minimum orders and nobody prescribes what any retailer — big or small — may, or may not, select. What’s more, the products shown to South African retailers are exactly the same as what Skechers stockists from across the world are currently selecting from, namely the full Skechers summer range.

Even if you just want to order twelve shoes, they’ll deliver, without discrimination against anybody or any market segment, Brand Folio LLC director and founder Roy Gomez and gen-eral manager Archana Das confi rms.

After all, they believe that a retailer knows his own customers best and he would there-fore make an informed decision about what he will be able to sell, or not.

Besides, the Skechers range launched every season is so vast — lining a large hotel confer-ence room (top) — that the selection made by every retailer will be different. “Twenty stores in a mall can all stock Skechers and yet offer their customers a completely different se-

lection,” adds Das.“Even our Skechers stores can at most take 300-450 SKUs, while the full range is 1 600.”

Their retail partner, the highly successful Ap-parel LLC, will be opening, relocating and re-vamping Skechers stores in South Africa. One of their many stores in Dubai is considered the best Skechers store in the world.

This distribution method is one of the main reasons why this Dubai-based company be-came one of the biggest Skechers distributor in the world, and how they grew Skechers into

the #1 footwear brand in the Middle East.In 1999, when former Reebok distributor

Gomez agreed to take over and try and sell the four containers of Skechers shoes another Dubai distributor ordered but couldn’t pay for, nobody in the region had heard of the brand. Last year, they shipped more than 7.5-m pairs of Skechers shoes across the Middle East and Africa, achieving triple-digit growth.

They plan on achieving the same success in

South Africa — despite the depressed economy and unfavourable Rand exchange rate. They could almost say because of the depressed economy, as they subscribe to the Warren Buf-fett philosophy that the best time to enter a market is when it is down, because you can give it a lift by offering something new.

Besides, Skechers shoes are priced right, meaning that they are priced according to the value consumers place on a shoe, says Gomez, even if it means that they have to cut profi ts.

The range presentation at the end of April was their second in South Africa, and the fi rst in Cape Town.

“South African retailers have been so sur-prised to see so many shoes from one brand.” What puzzles them is the fact that South Africa has such a diverse population, and yet you see basically the same shoes in all the stores. “All sport shops carry the same fi ve brands,” says Gomez. They hope to change this mindset.

He fi nds it especially encouraging that most retailers increased their orders as much as 150-200%, says Gomez, even though their fi rst or-ders only arrive for the July-September period.

They know what we want to do marketing the brand and therefore have the confi dence to buy bigger, adds Das.

Their mantra is Unseen-Untold-Unsold. They make it possible for as many as possi-ble retail customers to see all the available

The best-selling athletic shoe in the world is the black Skechers GoWalk. Skechers has 81% of the walking shoe market

p10 :: Apparel & Footwear


Every three months South African retailers now get the chance to pick their Skechers stock from the more than 1 600 SKUs launched for that season. There is no restriction on the number of models, styles or colours they may order, or who may order what. Every retailer can therefore select an unique offering best suited to his customers

Brand Folio LLC Key Account Manager Basheer Kurukkan (left) and Moses Ramutshedi of the Johannesburg offi ce demonstrate the lights and game on the kids sneakers.

A very small selection of some of the popular styles in the Skechers range to be delivered October to December. The fi rst fi ve are from their technical Performance se-lection, including the new GoRun

4 running shoe with slipper-soft memory foam, followed by the com-fortable men’s casuals and then fi ve colourful ladies’ styles.

product, then tell consumers all about it with extensive marketing campaigns across all plat-forms, which result in good sales.

This, they back with investing in their retail customers with, for example, providing slat walls, merchandising windows and a shop-in-shop system that can be adapted to suit the size and needs of a retailer — even if he just wants a to order a single vinyl wall.

Extensive marketing campaigns is another reason for their success in the Middle East and Africa — for example, over the years they’ve booked 30 000 TV slots in Dubai, and they do a lot of grassroots marketing.

As elsewhere, their South African marketing campaign, starting in June, will be across all channels: billboards, street poles, bus shelters, print media, social media, sponsoring of run-ning clubs and DStv as well as SABC slots, fea-turing local celebrities talking about the prod-ucts, etc., says marketing man Adam Levin.

They are currently talking to various South African celebrities and will soon add local names to the impressive international list that include athletes from US marathon champ Meb Kefl ezighi, to performers like Ringo Starr, Demi Lovato, Meghan Trainor and many in-between.

The local campaign will be a re-launch for Skechers in South Africa, he explains, telling everybody about the achievements of the brand founded in the early 1990’s by Robert

Greenberg and his son Michael. For example, that Skechers sells the second

most athletic footwear in the US — following Nike — and that the brand sells over 135-m pairs of shoes a year across nineteen catego-ries (walking, running, trail, hiking, golf, casu-als, sandals, etc.) in more than 160 countries.

They also want to tell people about the many awards the brand have won, for example, the latest June 2016 Runners’ World selecting the Skechers GoRun 4 as its Editor’s Choice. Other industry awards include Company of the

Year (three times), Best Lifestyle Brand of the Year, Fashion Footwear Brand of the Year, the Design Excellence award, and more.

“For Skechers, its all about product,” says Gomez. “It is a product-driven company, not a money-driven company.”

Therefore, the best selling athletic shoe in the world is not a Nike, adidas or Puma — but the black Skechers GoWalk, he says proudly. “Everybody walks,” he explains, and the Ske-

chers walking shoe is exceptionally comfort-able. “Once you’ve put it on, you don’t want to take it off again.” In the US, Skechers has 81% of the walking shoe market … Nike has 5%, he continues.

“Skechers often comes in the top ten when running shoes are rated.”

Technically, they make a very good, com-fortable, shoe: technologies like the slipper-soft air-cooled memory foam footbed, or the 360°bendability of the Flex sole, are married to uppers in an unending variety of fashion-able materials, designs, styles and colours across all categories.

Most of Brand Folio’s sales are to women (40%), with 30% each sold to men and kids. “Women tend to buy more shoes than men,” says Gomez.

Their kids range is a delight for children of all ages. “A game you wear and shoes you play with,” is how Das describes the shoes that light up when pressed, stamped on, or play tunes with dancing lights when certain but-tons are pressed.

The next Skechers range presentation will be at the end of July. This might be in the new Brand Folio offi ces in Melrose Arch, Johannes-burg. They also plan on opening offi ces in Cape Town and Durban to be closer to customers.

What puzzles them is that South Africa has such a di-verse population, and yet you see basically the same shoes in all the stores.



Karrimor running and

outdoor in SABy receiving the rights to distribute Karrimor in South Africa, Drimac Trading offers retailers the opportunity to stock a wider range of the brand’s products in the outdoor and running categories

Since 2008, Karrimor has had one distributor in South Africa: Brand ID, who still distributes Karrimor’s school backpacks. Now, in 2016, Drimac Trading has the license to

distribute the brand’s outdoor and running clothing, footwear and its other accessories.

Initially, Karrimor will only be available to Drimac Trading’s own stores, but the brand’s products will soon also be available to other retailers.

Karrimor is a brand that is known worldwide. “A goal-driven brand dedicated to the pursuit of discovery; it’s about breaking boundaries, discovering new heights and achieving goals,” is how the brand describes itself. “Karrimor is an adventurous spirit with a down-to-earth practicality. A born doer with a ‘starter fin-isher’ philosophy. Karrimor is not afraid to leave the comfort zone knowing that outside is where the magic happens!”

In South Africa, Karrimor is well-known for its backpacks — especially those used by school learners. Back in 1946 the British brand, how-ever, started off in a shop that made cycling bags! Today it has footwear, clothing and ac-cessories for a variety of activities, such as outdoor leisure and running.

“Outdoor enthusiasts are passionate about the challenges and adventures that come with getting close to nature. Not too close though — they want the very best gear to keep the el-ements at bay,” states the brand. “They know the good brands and they research specifica-

tions carefully before they buy. They don’t want cheap, but they do expect real value for money.” To this end, Karrimor’s products are thoughtfully-designed with useful features that will help the end user get the most out of his activity — and the technology’s there as well!

The brand caters for four types of running customers:• True Runner: 30-45 years old, male or fe-

male in the upper income bracket who runs between 30-60km per week, often runs in races and may even travel to race, and wants the latest in technology.

• Weekend Warrior: men and women who might run roughly 30-40km, mostly over the weekend with work or family commitments restricting the running schedule. The runner might run in local races and is in the upper-middle income bracket. The runner is look-ing for quality at an affordable price.

• The Active Family: parents (late 30-early 40 year olds) and two children, who are also actively engaged in sport. They need to pur-chase multiple pairs of footwear, so value for money is important. They are also more likely to spend time in-store ad browse for further accessories and clothing. This is a volume customer who responds well to ser-vice and knowledgeable sales staff, which may lead to further sales.

• Running Fashion: someone who purchases running shoes, but who isn’t a runner, and enjoys the style or the feel of a quality run-

ning shoe. Some examples might be working people who spend a long time on their feet, delivery people, outdoor workers who don’t require safety shoes, etc.

Similarly, Karrimor has categorised its outdoor consumers:• Skilled Adventurer: 25-45 year old man or

woman (majority is men) who actively par-ticipates in skilled outdoor pursuits, such as climbing or mountaineering, and is interest-ed in high-end technical kit that performs at the highest level. The consumer will do research on the product and is prepared to pay a premium price for a premium product.

• The Active Family: parents (late 30-early 40 year olds) and two children whose holi-days include a variety of activities involving sports, such as walking, cycling, climbing and swimming. In general, the children are more likely to have an active lifestyle. Value for money is important, as the family will need to make multiple purchases, but func-tionality and safety are also important and they will be prepared to pay for products that guarantee performance and will last.

• Weekend Trekker: 35-55 year old men and women — often couples without children — who enjoy weekends away with friends and tend to holiday in the countryside or out-doors where they might enjoy walks, river crossing and a scramble — but not scaling Everest. Functionality is important and they are likely to be brand loyal, placing value on a brand that they trust to last and perform.

p12 :: Industry

built for

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Women’s running has not only grown into a significant market section — in some instances the number of women runners are overtak-

ing men. This could require a rethink of how a store’s running shoe department can be re-vamped to best serve the needs of women.

Up until recently male runners comprised the bulk of the running market — although most brands offered a couple of models in women styles, or at least in prettier colours.

Two years ago more than 60% of the runners in the Cape Town Marathon were male, says organiser Kevin Lodge of Top Events. This year the percentage of men was down to 55%.

The biggest growth in the number of women entrants are in shorter events, he adds. For example, 55% of the runners in the half mar-athon and 10km of the last Safari marathon were women. “The female market is very powerful, and one that’s seeing more and more participants,” he says.

The number of women participating in the half marathon of the Old Mutual Two Oceans Marathon has also been growing steadily — from 51% in 2014, 54% in 2015 to a clear ma-

jority of 56% this year. Men still dominate in the ultra-marathon,

but this year the number of women attempt-ing this gruelling distance had grown to 29% — up 2% from 2014.

This is a world-wide trend. In the US the number of women runners in road events had increased tenfold to 10.8-m between 1990 and

2013, by which time they began outnumbering men.

While there is big growth in the number of women participating in fun runs, Lodge agrees that “there’s that aspirational female runner who wants to compete in marathons”.

Apart from the number of women actu-ally attempting ultras like the Two Oceans and Comrades, the excitement generated by South African elite women runners after so

many years’ domination by the Russian twins is creating interest in the sport, even amongst non-runners.

This year’s speculation around Caroline Wöstmann — will she achieve the incredible by winning again, or will it genuinely be a train-ing run for the Comrades? — trumped interest in who the male winner would be. Anticipating this interest in the top female runners, event sponsor adidas this year built their Two Oceans marketing campaign around women’s running. It paid off: not only did Wöstmann win, but their sponsored runners Tanith Maxwell came second in her second Two Oceans, with vet-eran Colleen de Reuck in fifth place.

More women shoe sales?In South Africa unit sales of women’s shoes has definitely increased in the last few sea-sons, says Michelle Chowles of the local Brooks distributor SBR Agencies. “Sales of women’s running shoes now marry that of men. What is also evident is the growing participation of women in road running races, park runs, social runs, charity runs/walks.”

Sales to the woman Metropolitan runner — the urbanite who runs for the

Women power ...also in runningIn some events women runners outnumber men. Are you prepared to meet the needs of this fast-growing market segment?

The old cliché shrink 'em and pink 'em is somewhat simplistic when catering for the women’s market

To p16


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Rivalry between adidas runners like Tanith Maxwell (above) and Caroline Wöst-mann (right) are generating more interest in women’s events, like the Old Mu-tual Two Oceans Marathon. Wöstmann last year made history by becoming the first athlete ever (male or female) to win three ultras in twelve months: the Two Oceans (which was supposed to be a training run), then she became the first

South African woman in 14 years to win the Comrades, and for good measure she won the Om-die Dam. She repeated history at the Two Oceans this year. London Olympian Tanith Maxwell is a versatile athlete who excels in shorter athletic races to marathons. Last year she attempted her first ultra and came third in the Two Oceans. This year she moved up to second place.

enjoyment — is equal to, or even higher, than sales of the men’s shoes in both the Fresh Foam and Vazee ranges, says John Andrew of New Balance SA.

Apart from more women participating in 5km and 10km events, sales statistics supplied by GfK Marketing Services also show big growth in women’s styles, he adds.

In Europe the sales ratio of women:men run-ning shoes has changed from 30:70 a few years ago, to 50:50. “In certain parts it’s gone up to 55:45 as the number of women who run are starting to overtake the men,” says Bradley Fisher, senior footwear merchandising manag-er EMEA for Brooks. This shift towards women runners is happening across all brands, not just for Brooks, he adds.

And the major running brands are catering for this market with 40% and more of their global ranges made for women. For example, Brooks has an even split between men’s and women’s styles, 46% of the adidas running range is aimed at women, Asics make 49% of their running shoes specifically for women, New Balance makes 46%, Nike 47% and Puma 40% of their models for women.

Why women shoes?Interestingly, the differences between men’s and women’s feet do not end with shoe size. As biomechanical studies contributed to the understanding of runners’ feet and footstrike over the years, manufacturers realised that the old cliché shrink 'em and pink 'em is some-what simplistic when catering for the women’s market.

Women generally have proportionally nar-

rower heel areas than men, biomechanists like Prof. Carol Frey of the University of Southern California found. In her study of 255 women aged 20 to 60, she found that more than half of them had narrow heels. This has been con-firmed by several other foot experts. There-fore, many women find that when a man’s shoe fits comfortably over the forefoot, the heel tends to slip — and conversely, when the heel fits, the forefoot pinches.

In addition, US biomechanist Kate Bednarski found in a study of highly competitive runners that women who run about 80km a week have higher arches and even narrower heels than other women. The higher the arch, the more rigid the foot, which requires a better fit and more flexibility in a running shoe.

What’s more, the height of a woman’s arch can be affected by hormonal changes, a study by the University of Melbourne, published in the Journal of Applied Physiology, found. Oestrogen is a soft tissue relaxant and as oes-trogen levels rise during a woman’s monthly cycle, the height the arch would rise, which influences the biomechanics of the foot — es-pecially the plantar fascia tissue that stretch-es down the length of the foot and helps to stabilise the foot. This study influenced major design changes in the ASICS range of gender-

specific running shoes.Women generally have wider hips than men,

which means that the angle of their quad muscles in relation to the kneecap differs from men — which could cause pronation, and hence the need for more motion control in the shoe. Manufacturers often address this prob-lem by using different materials in the mid- and outsoles of women’s shoes than in men’s shoes.

Because women generally weigh less than men who would wear the same shoe size, manufacturers often use lighter and softer materials in the midsole. Women’s shoes, for example, often have thinner cushioning in the forefoot to reduce the weight of the shoe as they don’t need the denser cushioning to ab-sorb the impact of the heavier load men usu-ally carry. “The cushioning material in men’s shoes would often be too dense for women. As a result, women wouldn't fully compress the material and benefit less from its bounce-back qualities,” ASICS found.

On the other hand, men with narrower feet who have trouble finding shoes may want to look at some women’s styles.

What do women want?The big question remains, however: do your South African female customers want you to stock gender-specific running shoes, or not? Furthermore, is it the right time to strongly promote a new footwear category while retail-ers are reducing their offerings to cope in the current depressed (and depressing) market?

On the other hand, could attracting more women customers not help generate new sales

More women running cont. from p14

Many women find that when a man’s shoe fits comfortably over the fore-foot, the heel tends to slip


in an untapped, but growing, market?“I believe that women do want a specifi c running shoe that caters

to their specifi c feminine needs,” says Gordon Gassert, Jordan & Co range developer responsible for the Olympic International sport shoe ranges. “Fabrics, colours and construction make a huge difference to the female consumer.”

ASICS has developed a gender-specifi c last to improve the fi t for fe-male runners and prevent problems like heel slippage. Their Personal Heel Fit (PHF) with memory foam that moulds itself to the wearer's individual heel shape to promote a better fi t and proprietary gender–specifi c forefoot cushioning, Solyte, to offer women greater impact ab-sorption and more bounce, further distinguishes their women’s running shoe offerings.

While shoe manufacturers do address the differences between female and male feet in their designs, they do not shout about it, says Andrew, because his experience is that a women are not particularly interested whether the shoe was specifi cally designed for them, or not. “Women tend to want the same specs as men, but they will obviously want dif-ferent colourways and sizes,” says Andrew.

The colour of the shoe is especially important for women and the Metropolitan woman runner will, for example, want to match her shoe colour to her running apparel, he adds. The popularity of shoe colours in women’s styles will therefore depend on the season and the running apparel colours that are trending.

“In the women’s business, there is no performance without style,” says Steven Swaby of Brand Folio LLC, local distributors of Skechers. “She wants to make sure that she looks good, she feels good and she functions well — and it’s kind of in that order.”

He therefore doesn’t believe that there is such a big demand for gen-der-specifi c technologies. Most women run with a male partner — or at least know a lot of men that run — and they want a shared product experience and information. “In other words, they want to know that a shoe works, regardless of the gender,” says Swaby. “Yes, women's versions are smaller, lighter and obviously the colours are brighter and more feminine, but the geometry of the shoe is basically the same.

“It is not so important to offer a women’s-only shoe, it's important to offer a wide range of styles and technologies for men and women so that we are able to service every runner, regardless of their level of running, gender or fi nancial situation.”

The Skechers Performance women’s running shoes basically use the same technology as the men's, adds Swaby. They’ve made an exception with on-trend pop colours that make this group stand out. Apart from colours, what most women runners want is “stability shoes that com-bine cushioning features and support features into its design … the most important of which reside in the midsole of the shoe.”

While agreeing that women want to benefi t equally from the technol-ogy offered in men’s shoes, Chowles believes that “women do want a women-specifi c shoe as it relates specifi cally to fi t and feel. The differ-ence would be made by the width of the shoe.”

Women are, however, more infl uenced by cosmetics in terms of colour and style when making a purchase and this is even more prevalent among younger women — depending on the level of runner. Functionality would, however, be more important to the serious runner, while the club and fun runner would buy on aesthetics — design and colour, says Chowles.

“Sometimes, however, women who have bigger feet may need to take a man’s shoe and some women also prefer a broader fi t. Brooks US of-fers different widths of shoes, however, in South Africa we only bring in a standard B-width. The volume doesn’t justify bringing in shoes of different widths.”

Most footwear brands therefore supply a much smaller women’s range in the relatively small South African market than what is avail- To p18

Could attracting more women cus-tomers help generate new sales in an untapped, but growing, market?




able globally.

Impact on retailersWhether they widen their gender-specific run-ning shoe offerings, or not, retailers cannot ignore the fact that running has become as much of a women’s as a men’s sport. A few small in-store adjustments could convey the message to women runners that we love you.

Separate the men’s and ladies running sec-tions, advises Gassert. “Women like to be treated as individuals and hate being placed behind men as an after-thought! The environ-ment they shop in will influence their pur-chase potential.”

The effective merchandising of product is important, agrees Chowles. “The store should be clean and offer changing facilities should a woman want to try on gear as part of her pur-chase. Provide facilities with mirrors where she can sit and try on shoes,” she advises.

And, very importantly, sales staff should be approachable and be patient during the sales process: allow her to try on and test different

shoes to find the right running shoe for her — “she wants to walk away believing that she has made an informed decision”.

Make sure that your changing rooms appear inviting to women with good lighting, full-length mirrors, and places to hang clothes adds Andrew.

Also, make sure that your staff approach women customers with sensitivity and do not try and pressurise them into buying something they may regret, he continues. By all means offer technical assistance, and steer her in the direction of the shoe you believe is right, but do it gently, without force.

He also advises that store managers should be aware that women run for many differ-ent reasons (see below). “ A retailer should take a good look at who his typical customer is and gear his product towards this type of consumer.

For example, the Loyalist woman runner will be interested in the technologies offered in very functional models, while the Metropoli-tan woman runner will be attracted more to

the colours and designs on offer, says Andrew.While men generally run for exercise, women

run for socialisation, believes Swaby. “Many successful stores create a social environment where women can gather around run-based ac-tivities. Some stores will bring in a women’s fit-ness expert for a seminar — maybe they’ll have a representative from a sports bra company who’ll come in and do a fitting, or they’ll or-ganize a women’s run club and group outings.”

Some women say it’s very empowering to run, says Fisher, but they don’t necessarily feel safe running alone, especially at night or in certain areas. “This is where they see women starting running groups, with other women who also feel safer in a group. The beauty of it is that it’s not just the aspirational runner joining in, she’s also inspiring her female friends and fam-ily members to join her on her runs, thus also increasing female runner numbers.”

A retailer can therefore offer a service by having information on hand about running groups women might want to join.

Selling running shoes to women cont. from p17

Women often feel unwelcome in sport stores, says gender marketing expert and consultant Ulrike Luckmann, who produced the European Sporting Goods Intel-ligence report Women & Sports* with Karen Laubach.

They interviewed 3 200 sporty women in Germany before compiling the extensive re-port.

Women tend to browse through clothing stores and impulse-buy because they enjoy visiting the stores, but visit sports stores sim-ply to make a quick purchase, Luckmann told the ISPO Academy.

She believes by making a sport store a more appealing environment for women, retailers can enhance sales.

Examples of how retailers can make their stores more women-friendly are:• Pay special attention to the decoration in

the window and make sure it is never bor-ing.

• Design the entrance area so attractively that women feel invited to enter — for ex-ample, a themed section near the entrance could attract women shoppers.

• Decorations inside the store should be eye-catching and intriguing, for example by us-ing appropriate pictures.

• Make the store easily navigationable so that women don’t leave because they be-come impatient trying to find suitable prod-ucts.

While she recommends that retailers get feedback from female staff members about making the store attractive to women, the study showed that women do not necessarily

want to be advised by other women — provided that the male shop as-sistant is seen by her as an expert consultant who wants to understand her needs so that he can advise her accordingly.

The study group classified athletic women into six groups in terms of their attitudes to sporting goods, affinity to brands and their purchasing behaviour. She strongly recom-mends that a retailer should try and under-stand what type of sporty woman he is dealing with and advise and her accordingly.

For example, the very competitive Andrenali-na only looks at functionality and is not much different to men when purchasing gear. They are, however, in the minority — only about 8-10% of female athletes.

The Dietessa, who wants to run in order to lose weight, often feels that sports retailers don’t take her seriously because she is over-weight. A retailer should encourage her am-bition to do sport and display large clothing sizes where she can easily find them.

Vitalia participates in sport to improve her health, Naturessa participates because she enjoys being outside in nature, Socialina par-ticipates in sport or joins a running club for the social benefits, while Trendista, who wants all the latest products from trending clothing and footwear brands, is a retailers’ dream.

* To order the study contact Sporting Goods Intelligence at [email protected] and obtain further information from Luckmann at [email protected].

Left: Elite runner Charné Bosman from Tuks hpc is an Andrenalina and a Naturessa, as she enjoys training in nature. Photo Greg Caldecott.

Expert advice on selling to womenA major study of sporty women provides interesting insights



Designing and recommending shoes that will reduce the injuries to runners has been like searching for the holy grail for running shoe manufacturers. Over the years

anti-pronation, anti-supernation, minimal-ist and many other types of shoes have been developed to try and remedy the foot, ankle, knee and hip problems experienced by run-ners covering hundreds of kilometres pounding pavements and trails.

Two of the world’s leading biomechanists, Prof. Dr. Gert-Peter Brüggemann and Prof. Dr. Joseph Hamill, decided to go to the source in order to find an answer. They began examining the footstrike and gait of thousands of runners at events across the world and came to the conclusion that not even the top elite runners run the same. One shoe fits all was obviously not a solution, they concluded.

Instead, a revolutionary new approach to classifying running shoes, Run Signature, was born four years ago when Brooks partnered with the biomechanists — who are not Brooks employees, stresses Bradley Fisher, Brooks’ Senior Footwear Merchandising Manager EMEA.

The scientists said from the start that they don’t want to join the project just so that Brooks can take the research and just manipu-late it to sell more shoes — they want it to be ongoing and to use the research to help re-duce running injuries by involving all footwear brands, Fisher explained during a recent visit to South Africa. “By the end of this, it would have been the largest biomechanical study in history,” he says.

“Our goal is no longer to fit shoes to runners;

we now want to fit runners to the shoes,” Fisher explains. “We want to focus on each runner as an individual and not just place him into a box by telling him how he should run.” They there-fore no longer want to recommend a shoe that will rectify a natural running gait, but rather recommend a shoe that will best suit a runner’s own preferences and running style.

What is Run Signature?Run Signature is both how your body wants to run and how you want to run. Runners are in-dividuals, and shouldn’t be fitted into a box, he continues. “Everyone’s muscles are differ-ent: how strong they are impacts how they move. The shape of your bones and joints are 100% unique to you.”

There is no right or wrong way to run, there’s only your way to run, Fisher explains the Run Signature philosophy. In other sports, there are specific ways to participate in the sport, e.g. a certain way to swing the bat or to hold a ball, but runners all have different footfalls.

The biomechanists found that a runner's rearfoot eversion and rotation affects the knee’s motion (ad- or abduction, tibial rota-tion) — or, in plain language, the way the foot lands affects the knee, which can move in six different directions.

They measured the baseline of thousands of participants by putting sensors on the person

A whole new system of classifying

running shoes

To p20

Rather offer runners a shoe that suits their unique running pattern best, instead of a shoe that will correct their gait. This new system of recommending running shoes is the result of the biggest running research project ever undertaken. Even though it is supported by Brooks, it can be applied to shoes from all brands

Brooks’ Bradley Fisher explaining the system.

There is no right or wrong way to run, there’s only your way to run

and asking him to do five knee bends and to run on a treadmill to see what the knee does while in motion.

They found that with some people, the knee does the same when performing both actions. With others, it’ll be completely different.

In the study they are looking at people from all walks of life, ranging from 18-55 years of age — beginner runners, elite runners, even people who don’t run.

Implementing Run Signature“We want to empower runners by giving them the choice when it comes to choosing running footwear, says Fisher

“We ask what would you like? instead of tell-ing runners what they should be wearing. We’re telling them it’s OK to run your way — that is so powerful, telling people there’s nothing wrong with them. As a running brand, it’s not our job to fix you — that’s a podiatrist’s job.”

Based on the study, they have organised footwear into three pillars:• Biomechanics: neutral vs support• Ride (the experience that the runner

wants): float vs feel. “Footwear designers are just frustrated

car designers,” says Fisher. “It all goes back to ride — the application is just different. They use it for cars, we use it for footwear.”

• Cushion: responsive (direct feedback un-der foot) vs plush (absorbing cushioning takes impact away from body)

It’s all about the experience that the runner wants, explains Fisher.

When dealing with your running



customers, you need to listen to what they want from their shoe, Fish-er recommends. “A term such as support isn’t always as helpful as it sounds, because people mean different things when they say they want support.” A trail runner, for example, will have a completely different

kind of support in mind than a road runner.

The running experience a runner wantsBrooks have taken the Ride and Cushion pillars and broken them down even more, into quadrants that represent experiences the runner can expect when wearing footwear within certain pillars:• Float and responsive — Bouncy: the shoe will absorb shock and be

more bouncy compared to the Soft quadrant. It is all about energising the runner: the shoes in this quadrant are responsive and springy, to add lift to the stride.

• Float and plush — Soft: these shoes are soft underfoot and it is all about cushioning: they are soft and protective to cushion every step.

• Feel and responsive — Fast: this quadrant is all about speed: the shoes are built to go fast and propel you through your run.

• Feel and plush — Flexible: a dynamic, flexible shoe. The shoes in this quadrant are all about connecting: they are lightweight and flex-ible to get a better feel of your run.

The runner’s mindsetAgain, based on the Ride and Cushion pillars, Brooks has broken down runners’ mindsets in terms of the footwear they want into four quad-rants, which line up with the experiences quadrants:• Float and responsive — Energize: these shoes push the runner for-ward and inspire him to run. This is currently the fastest growing quadrant in terms of models from footwear brands.

• Float and plush — Cushion: the runner wants to be protected from the surface.

• Feel and responsive — Speed: they are starting to see a lot of tri-athletes migrating to this quadrant, says Fisher. These runners want the latest, the greatest and the fastest — something that will give them the competitive advantage that will shave a few seconds off their time.

• Feel and plush — Connect: the runner wants as little as possible between him and the surface. I’m the engine, not the shoe, says the runner.”

Four sections in four quadrantsEach of these quadrants is in turn divided into four sections, to show if the footwear in that quadrant falls into support or neutral, as well as the type of experience it gives: amplified or balanced. Those that fall into the amplified experience section have more cushioning than those in the balanced experience section of the same quadrant.

The Run Signature system explained cont. from p19

Using Run Signature in-store

1 Choose the biomechanics: does your customer want a shoe with support or a neutral one?

2 Choose the Ride: does your customer want to feel like he’s float-ing, or does he want to feel the ground under his feet?

3 Choose the experience he wants: Energize me, Protect me, Better me, Be me.

4 Choose the shoe that will offer the experience.Brooks’ shoes are already sectioned into the different experience areas to make it easy to find the styles that fit into his final deci-sions. These same steps, however, can also be used to select foot-wear from other brands, by taking the outcome that the runner wants to experience and looking at what the shoe is meant to offer.To help retailers, Brooks has created a Run Signature wheel, which

can easily be used in-store to facilitate the above steps.



swing and shot analysis data.Babolat’s Play technology gives a player a

complete picture of his game by recording game-related data that can be used to improve his performance. It integrates a racket, website and mobile application and can also capture ball speed (km per hour or mph), features a ball im-pact locator, and can record up to 150 hours.

The Play racket features sensors (6 axis sen-sor, Accelerometer, Gyroscope and Piezoelec-tric) in the handle, which capture movement and measure them in space and racket speed, while vibrations are recorded to help deter-mine impact location. The racket records players’ technique, power and endurance to create their unique Pulse, which constitutes their playing style and overall ranking in the Babolat Play community, which features all players using the racket.

The captured data can be transferred via Bluetooth to a smartphone or a USB cable — which plugs into the butt cap.

The Pop technology, which is also available in a wristband, records motion activity like forehands, backhands, smashes,

Tennis racket manufacturers are introducing hi-tech tech-nologies that will not only help your customers improve their game, but also make it more enjoyable and reduce injuries, reports RHIANAH RHODE

Tennis brands have introduced in-novations and improved on old technologies in their ranges to make the game more comfort-able, fast-paced and enjoyable

for players. Rackets that record players’ playing style,

shoes that get them to the ball faster and a handle system that allows them to feel the ball better, are only a few of the latest technological advancements your customers can choose from.

Racket handles go hi-techDunlop’s new SR-X shock reduction handle sys-tem replaces the previous ISIS-X system. The new construction features a new vibration dampening system and offers better durability and enhanced playability.

The high strength moulded carbon fibre han-dle houses two twin Energy Cores that channel and transmit impact energy evenly through the handle and filter out bad vibrations to of-fer the player a more enhanced feel. The sus-pended fibreglass rods are moulded into the top and bottom sides of the handle, which has

been reinforced with carbon fibre and PU for more rigidity and strength.

“On impact, the SR-X’s unique combination of materials and construction help to filter out heavy impact and jarring, yet still allow good sensations and feel through,” says Steve Gallienne of local distributor Brand ID. “SR-X technology filters shock and vibration faster than standard handles, allowing you to feel the ball, not the impact.

Recording dataWilson and Sony have collaborated to develop the Sony Smart Sensor, which can be inserted into the butt cap of certain Wilson rackets. “The smart sensor gathers data about your shots and then analyses your play in real time, allowing the player or coach to work on im-proving performance,” explains Brad Summers of local distributor The Golf Racket.

The data is accessible through an app that is smartphone or tablet compatible and re-cords things like ball impact spot, ball spin, ball speed, and swing speed. The user can also play back recorded video while viewing his To p22

A player in the 2013 Western Province Junior Masters tournament. Photo: Carin Hardisty.

Innovativetechnologiesin the latest tennis rackets

Sport :: p21


Latest racket technologies cont. from p21

New tennis technolo-gies make the game more comfortable, fast-paced and enjoyable for players.

Nike out of tennis in South AfricaIN A surprise move Nike announced that they will no longer be distributing tennis products, like footwear, in South Africa. With Laureus Sports-woman of the Year Serena Williams and perenni-al favourite Roger Federer as role models wear-ing Nike tennis shoes, the brand had a strong following among local young tennis players.

At the time of going to press we unfortunately had not received a response to our request for an explanation for the decision from Nike SA.

Until 2014 Nike had invested a lot in promot-ing junior tennis through the global Nike Jun-ior Tour (NJT), which served as an incubator for selecting talented juniors in 41 countries. South Africa was the first country outside Eu-rope to be included in the tour and local play-ers like Kevin Anderson, Izak van der Merwe, Chanel Simmonds and Wayne Montgomery par-ticipated in the NJT as U12 and U14 players. Nike, however, cancelled their support of the NJT globally in 2014.

volleys, spin, shots, playtime, rate (shots per minute), best rally, and power/racket speed to help measure the wearer’s game consist-ency over long periods of time.

Improving playWilson also uses a number of other technolo-gies in their rackets to improve play and al-though “not all the rackets incorporate all the technology at the same time, the good thing is that over time the technology gets filtered down to the cheaper rackets,” says Summers.

The BLX technology used in their rackets in-corporates basalt fibres, a natural volcanic rock, that can be repurposed into fine gold fi-bres that offer good vibration resistance. It is one of the softest and most absorbent materi-als, which gives a nice soft feel, explains Sum-

Tennis revival in USOVER THE past eight years, tennis has been the only traditional participation sport in the US to experience an increase in participation numbers, reveals the Annual Participation Study, which is conducted by the Physical Ac-tivity Council and measures participation in more than 120 activities.

Participation in racket sport increased 6% since 2007, with other sports such as soccer, basketball, baseball, soccer, volleyball, golf, and fishing showing participation decline dur-

mers. The basalt fibres are longitudinally woven with Karophite Black to create a composite.

This also features in Wilson’s Amplifeel tech-nology, used in the grip of rackets to enhance their feel. The use of basalt inserts and foam give rackets an unbelievably soft and clean en-hanced feel, he says.

Spin effect technology is the first racket sys-tem that increases ball revolutions per minute (RPM) — producing greater spin — without play-ers changing their swing, says Summers. This

TOPPRO goes back to basicsTOPPRO TENNIS rackets have gone back to basics with a range of aluminium junior and entry level rackets for the 2016 tennis season, says Patrick Franck from local dis-tributor W.E.T. Sports.

The junior player range now features new

eye catching pink, yellow, blue and green options across the 54cm, 60cm and 64cm rackets for the stars of tomorrow, he says.

For those bridging the gap between jun-ior and senior levels at school, or for the so-cial player, look no further than the Power Aluminium senior, which is a 92 square inch tennis racket.

ing the same period. In 2015, there were 9.96-mtennis participants in the US who played 10 or more times a year (0.5% increase from 2014). Among young players, however, tennis par-ticipation dropped compared to 2014: -1.1% among 6-12 years of age and -5.5% among 13-17 year olds (both 2.11-m players).

Participation in the Cardio Tennis program — a group cardio fitness program designed around the sport of tennis, which has provid-ers around the world, including in South Africa — has grown by 12.6% to 1.82-m.

spin effect can add over 200rpms of spin to a player’s shot and allows for 5.1cm higher net clearance and 30.5cm higher margin of error.

Wilson’s Fast Speed Technology (FST) features Octagon geometry, which allows the racket to move through the air faster, no matter what an-gle. It is aimed at the young and aggressive player.

The Hammer technology increases the rack-et power and stability on contact as well as the sweet spot by moving the weight more to the head.

Head, locally distributed by Omni Sport, has in-troduced its new Custom Made technology that allows a player to adjust their racket weight, length and balance to their personal preference. It also enables him to change the string tension, as well as the handle’s shape and size.

Above: In the Dunlop SR-X shock reduction system twin cores channel impact energy and evenly filter vibrations through the handle.A

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Our cut-out-and-keep series to assist retailers with product knowledgeWords: Carin Hardisty. Compiled with the help of John Andrew of New Bal-ance, John Geils of Jandi Trading, as well as websites angsi.cc/shoes/en, 1source.basspro.com, www.tractorsupply.com, www.docfoc.com, www.heddels.com, www.livestrong.com, ww.mathesongas.com, www.mec.ca, www.merrell.com, www.mountainwarehouse.com, www.muckboots.com, www.outdoorgearlab.com, www.polyurethanes.org, www.rei.com, www.schnees.com, www.trektech-blog.com, and welldresseddad.com.

How outdoor outsoles workVisit Sports Trader’s website for more product knowledge: www.sportstrader.co.za

An outdoor shoe typically features various technologies and materials to help the wearer enjoy the best possible experience especially on the rougher side of the terrain

spectrum.Specifi cally, the outsole will keep the wearer

on his feet on diffi cult terrain … literally — it is the part of the shoe that provides the grip, which helps the wearer keep his footing. On the other side of the spectrum, when speed is of the essence a trail runner, for instance, will need an outsole that helps him travel over rough terrain with the least resistance. In the middle is the hybrid or multi-purpose customer who wants an outsole that will serve him equally well in mall halls as it will on light hiking trails.

Types of solesThere are several types of outsoles, each of which have their own role. Not all, however, are suitable for outdoor shoes.• Commando or Lugged: today it is the classic

hiking rubber outsole — a thick, knobby tread on the sole offers great traction, it is weath-er resistant, and has a thicker sole profi le.

The founder of Vibram fi rst patented this design, which was based on the tread on military tanks, after the deaths of six of his friends, which was partly blamed on inad-equate footwear on mountainous terrain. Before this, up until the mid-1930’s, moun-tain climbers would wear shoes with leather soles, which are slippery so they would at-tach cleats or pound in hobnails for traction.

In 1952, the fi rst K2 summit was accom-plished by a team wearing boots with Vibram soles. Today, there is a variety of Vibram soles that are designed for specifi c footwear needs.

• Christy Wedge: a lightweight, wedged, foam-type white sole that offers some trac-tion and stability.

• Dainite: low-profi le, hard wearing rubber soles with recessed rubber studs, most often seen on English country-type shoes.

• Cork Nitrile: a rubber composite workboot sole with a low profi le. The sole is made from a mixture of cork and rubber, which keeps weight down without losing durability. This type of sole doesn’t normally feature a tread, which means mud or loose terrain will stick to the soles.

• Plantation Crepe: originally made from Crepe rubber (latex straight from the rub-

ber tree), but today it’s synthetic. Known for a milky-yellow colour, sticky texture, and a heavier type of sole, which was popularised by the British Army in WWII.

ConstructionThe outsole and upper can be joined using sev-eral methods• Injection moulding: the cheapest method,

combines vulcanisation and cementing. A layer of cement is injected between the in-

sole, upper and the outsole. It is used for light boots. Moulded outsoles offer a light-weight, athletic form of support.

• Littleway construction (inside stitching): a waterproof method that entails stitching the out-, in-, and midsole together and is often used on trail shoes, hiking boots, and some climbing boots.

• Stitchdown: the upper is stitched to the insole using heavy thread — the upper is fl ared out, stitched to the insole, and then cemented to the outsole. This method al-lows the footwear owner to easily resole the shoe, if needed.

• Strobel: the upper and outsole are joined by using heat to weld the materials together or through the use of adhesives, which cre-ates a fl exible footwear that is usually also less bulky.

The way the heel is shaped adds to how the footwear supports the wearer. • Cut-away or bevelled heel: helps with

shock absorbency.• Raised heel: helps with braking and reduces

the chance of the wearer sliding or falling on steep descents.

MaterialsThe material that the outsole is made from adds its own qualities to the footwear.• Rubber: maintains traction and stability

over a variety of terrain conditions, and is waterproof and slip resistant.o Softer rubber: offers better grip on smooth

surfaces, but will wear out faster.o Harder rubber: more durable than soft

rubber, but has less grip on smooth sur-faces.

• PU (Polyurethane): light, abrasion-resist-ant, good shock absorption and keeps water out. It does, however, take strain in warm, humid conditions. There are two types of PU: cellular and solid. Both have similar qualities, but the latter is more durable. Among outdoor footwear, PU is most often found on trekking shoes and boots.o TPU (Thermoplastic Polyurethane):

abrasion and oil resistant.These outsole materials are not used for out-door footwear:• EVA (Ethylene Vinyl Acetate): lightweight,

but absorbs water easily. Most often used in sport and casual shoes.

• Leather: not very durable and does not have grip. It is usually used for soles on indoor footwear and not recommended To p26

p26 :: Outdoor


p26 :: Outdoor


for wear outside.• PVC (Polyvinyl Chloride): a cost-effective,

waterproof material that can easily be moulded, offers good insulation, and is oil and abrasion resistant. It, however, does not offer good traction.

Benefi ts to a lugged soleThe tread pattern on the outsole plays a role in the type of traction the wearer will gain from the footwear. Typically, patterns with a variety of sizes and lug shapes offer better traction than those that have a uniform pat-tern — the deeper the tread, the better the traction.

The actual lugs, the knobby pieces on the sole, are often designed in v-shapes or as dia-monds.

The tread has several ways of infl uencing the grip:• On soft, muddy terrain — where the foot

will press into the mud — a deep tread will help the wearer to get a good grip in the wet conditions, and a widely spaced pat-tern will offer traction and not clog up as easily with mud. The tread shouldn’t be so deep, however, that it will feel unstable on rocky terrain.

• On a solid, slippery surface only small ar-eas of the sole (the lugs) make contact with the surface, which means that the pres-sure, and the grip, is increased.

• When going downhill, angled tread helps with grip.

• To lend aid when climbing, the forefoot lugs typically face towards the rear of the foot.

The tread also plays a role in making sure ground material is released and doesn’t ac-cumulate under the sole.

Typically, an outdoor shoe’s tread pattern will be open on the sides. A tread design that encloses the pattern will retain water inside the grooves, because the liquid can’t escape along the sides.

The type of tread pattern is described as ag-gressive or semi-aggressive:• Aggressive tread pattern: deep tread and

a varying pattern, which offer greater sta-bility and traction. Useful on loose, steep terrain, as well on muddy and wet terrain.

• Semi-aggressive tread pattern: shallow tread and less diversity in the pattern.

Outsoles for the activityType of outsole typically found on the differ-ent types of outdoor footwear:• Approach shoe: for traction on rocks or

steep dirt on the way to the climb.o Construction: the sole wraps above the

toe box and around the back of the heel, providing added protection.

o Material: sticky rubber for added traction.o Tread: semi-aggressive with shallow lugs.

• Climbing shoe: for added grip.o Construction:

∙ As a rule of thumb, the steeper the climb, the more down-turned the sole.

∙ For crack climbs, the sole pitch is less sever, with the toes almost fl at so that they can fi t into the cracks.

o Material: often a rubber compound, with soft, sticky rubber at the toes and more durable rubber at the heels.

• Fly-fi shing or wading boot: for traction on underwater and wet surfaces. There are typically four options for wading boot soles:o Felt sole: the best option for wading in

rivers on rocks, because of its grip on slippery rocks. Not good for hiking long distances, because it can be slippery on wet grass or mud. It can carry organisms to different water systems, which has prompted certain countries such as New Zealand to ban used felt soled boots from being brought into the country.

o Rubber lug sole: offers the best traction and stability outside of the water and is a good option if your customer will be walking for a distance to get to the wa-ter. Rubber soles should have aggressive tread. The worst choice of the four for once your customer is in the water as it can get slippery on the river’s rocks.

o Removable studs or cleats on a felt sole: offers some traction while hiking as well as while in the water. There is an opinion, however, that the studs make a noise in the water and could scare away the fi sh.

o Sticky rubber sole: a recent development in wading boots, the softer rubber offers better traction in the water than tradi-tional rubber soles would, but not as good as felt.

• Hiking boot: for backpackers who carry a heavy load.o Material: hard rubber.o Tread: aggressive — a technical pattern

made from a harder rubber, with deep-er and wider-spaced lugs in a variety of heights.

• Light hiking boot: for a day hike, when the wearer won’t be carrying a heavy load.o Construction: a stiff sole.o Tread: aggressive — a technical pattern

made from a harder rubber, with deep-er and wider-spaced lugs in a variety of heights.

• Hiking shoe: for a day hiker who is not car-rying heavy loads.o Construction: a lightweight sole, that is

made from a harder type of rubber, but not stiff.

o Tread: semi-aggressive tread pattern, similar to that found on a trail running shoe, but more durable.

• Hunting boot: each type of hunting has its own requirements.o Bow hunting: low lugs for maximum

ground contact, so that the wearer can feel what he’s stepping on.

Outdoor outsoles cont. from p25

To p28

p28 :: Outdoorp28 :: Outdoor


o Gun hunting: the forefoot should be able to fl ex.

o Hunting on open plains: good fl exibility and grip.

• Mountaineering boot: for carrying heavy loads, and designed to be used with cram-pons.o Construction: either:

∙ A semi-rigid sole with a rear welt for a crampon, but no front toe welt. Used for moving quickly in mountainous ter-rain, as well as for climbing rocks.

∙ A fully rigid sole with a toe and heel welt for step-in crampons. Good for use when vertical ice climbing, alpine snow routes, and other mountaineering. A durable, stiff sole will minimise fl exing while supporting the full weight of the climber and his pack.

o Material: hard rubber.o Tread: aggressive.

• Trail running shoe: for moving fast over uneven terrain.o Profi les: there are typically four sole pro-

fi les based on the heel-toe drop:∙ Barefoot or minimalist: 0mm heel-toe

drop.∙ Low profi le: 0-6mm heel-toe drop.∙ Standard or traditional profi le: 6-14mm

heel-toe drop.∙ Maximalist: these soles offer the most

cushioning possible in order to absorb impact, and therefore feature a mas-sive stack height.

o Construction: fl exible sole designed to be sensitive to the terrain.

o Material: softer, sticky rubber for en-hanced grip on smooth or slippery rocks.

A compound rubber will provide durabil-ity and grip.

o Tread: aggressive, for stability. If the trail is likely to be muddy, deep lugs will en-hance grip and are designed to be self-cleaning, which means the wearer isn’t weighed down by mud. Big lugs will offer increased traction.

• Water shoe or sandal: for use in and around wet terrain.o Construction:

∙ Some shoe styles feature drain holes around the sole. This feature is useful when it comes to getting rid of water inside the shoe, but keep in mind that these same holes can also allow things, such as sand and grit, to get inside the shoe.

∙ A closed-toe sandal design will offer the foot more protection. It also, however, allows debris to collect and not fall out as easily as an open design would.

o Material: soft or semi-soft rubber, which is durable, but soft enough to mould to the terrain and offer grip.

o Tread: a fl atter tread pattern increases the sole’s surface area that is in contact with the ground, thereby increasing trac-tion on slippery surfaces. The tread is gained through a process called siping: a razor microcutting feature that creates small slices in the sole of the shoe.

* Welt: a strip of leather that runs around the pe-rimeter of the outsole, with the purpose of attach-ing the upper to the outsole. Not to be confused with the rand, which is a raised protective binding that runs around the area where the upper and sole are joined and forms a protection barrier against stones, etc., especially in front of the toe.

Outdoor outsoles cont from p26

THE OX and Flash Hike are exciting new de-velopments from HI-TEC that will be hitting the shelves in SS16.

“The OX collection really pushes the boundaries incorporating two brand new technologies. “It’s a super versatile out-door-urban collection,” says Jo-Anne Es-terhuizen of Hi-Tec SA. An exciting part-nership with Michelin Tyres gives a high performance technical outsole resulting in ultimate traction and durability that is adaptable to any terrain. XLR8 is HI-TEC’s latest midsole technology: it’s 10% lighter than regular EVA, boosts performance and is a great benchmark for comfortability.

The OX collection launches with their new campaign, Comfortable Anywhere. “Con-sumers are happiest when they are com-fortable, and our SS16 collections are built around this messaging,” says Esterhuizen. “The shoes are so comfortable they put you at ease in every situation you fi nd yourself; shoes for wherever, whatever and whenever — they have you covered.”

“We’re focusing on keeping a clean look

with commercial colourways,” says Gordon Stokes of Hi-Tec SA. “It’s very much aimed at the younger, outdoor urbanite who wants to get out of town on the weekend and into nature.”

“The V-Lite Flash Hike, hitting the shelves in April, is another superb design,” says Es-terhuizen. “It is a high end technical hiking boot, defi nitely one of my favourites to hit the market, and speaks true of our latest campaign, Built To Conquer. The leather is super soft, and packed with our top tech-nologies to help you fl oat along the tough-est terrain.”

More features include i-Shield technology that repels water and dirt and is resistant to stains, the Dri-Tec waterproof membrane that helps keep feet dry, the Pittards leath-er upper offers durability and breathability, Ortholite sockliner with slow recovery foam that offers excellent cushioning, anti-odour and microbial properties, and the Vibram Rollingait System provides durability and traction.

HI-TEC’s OX and Flash

F O O T W E A R


MERRELL OFFERS a variety of outdoor foot-wear that is suitable for a range of outdoor activities, whether hiking in the mountains, walking through the hills, running on the trail, or exploring the city.

The men’s Phaserbound (below) and Polar-and 6 WP hiking shoes will protect the wear-er’s feet with cushioning where it counts and are great for hiking.

Both models feature full grain leather up-pers and Vibram soles, which improve durabil-ity and traction on both wet and dry surfaces. The addition of M-Select Fresh helps eliminate sweat- and odour-causing bacteria, and M-Se-lect Dry assists in shedding external moisture from precipitation and wet ground conditions while simultaneously allowing moisture to es-cape from inside the footwear.

Also good for hiking, the ladies’ Chameleon II Shift Traveller Mid features Merrell’s In-Board com-pression moulded EVA foot frame, which provides cushioning, and a Merrell air cushion in the heel, which absorbs shock and increases the shoe’s sta-bility. The M-Select FIT.ECO

blended EVA contoured footbed offers organic odour control, and the Chameleon II also fea-tures M-Select Dry.

This boot has a full grain leather and suede upper, and also features a Vibram sole with 5mm lug depth.

The Chameleon II Flux, available in both men’s and ladies’, is a versatile light hiking boot. “This is a lightweight boot that you can rely on for all your various outdoor exploits,” says Danie Brink of local Merrell distributor, Medicus Shoes. “Its fantastic fi t, comfort and durability will take you from the city to the trail with confi dence.”

It features a mesh and synthetic material up-per as well as a breathable mesh lining, a Mer-rell air cushion in the heel, Vibram soles with 4mm lug depth, and M-Select Fresh.

Merrell’s trail running shoes promote speed and mobility while offering protection from impact and trail debris. Their low-profi le

lightweight minimalist designs keep the wearer closer to the ground for better

agility on changing terrain whilst their deeper lugged sole units

give greater traction on mud and loose surfaces.

The men’s All Out Peak trail shoe features a mesh

and synthetic upper, a removable footbed that is treated with M-Select Fresh, and a Unifl y midsole that disperses impact and helps with stability for a solid take off.

The shoe’s TrailProtect pad provides under foot protection, the Vibram mega grip on the sole offers a combination of grip and durabil-ity, and a Merrell air cushion in the heel.

The women’s trail running shoe, All Out Crush Light, features an upper in breathable mesh, TPU and woven fabric, a protective toe cap, and an integrated EVA footbed. The shoe also features M-Select Fresh and a TrailProtect pad, while the M-Select Grip outsole provides slip-resistance on a number of different ter-rains. The outsole also features a 6mm drop and 5mm lug depth with a self-cleaning lug design.

The men’s Rant, which falls in their active lifestyle Cityscape category, is ideal for city walking, exploring or everyday commuting. This shoe, which features a canvas and full grain leather upper, brings outdoor versatil-ity to the urban environment, says Brink. The wearer will benefi t from Merrell’s air cushion technology in the heel, M-Select Fresh, as well as an EVA removable footbed.

A Merrell for every adventure

cape from inside the footwear.Also good for hiking, the

bility. The M-Select FIT.ECO

4mm lug depth, and M-Select Fresh.Merrell’s trail running shoes promote speed

and mobility while offering protection from impact and trail debris. Their low-profi le

lightweight minimalist designs keep the wearer closer to the ground for better

agility on changing terrain whilst their deeper lugged sole units

K-WAY’S LATEST ranges highlight the new fo-cus for their winter footwear and apparel prod-ucts. These products were launched to media in a cold, wintery setting at GrandWest’s Ice Station in Cape Town.

Since the K-Way range is exclusive to Cape Un-ion Mart outlets, it gives a good indication of the trends consumers will be exposed to through Southern Africa’s biggest outdoor chain.

Down jackets has grown into a very large segment for them, says Ryan Weideman, Cape Union Mart’s outdoor apparel buyer. In just two years’ time, the down segment has grown from only two styles to 14 styles in a number of new colours, prints and styles. K-Way will be experimenting with leisure-looking down clothing that not only look stylish, but still of-fer full functionality.

K-Way is also expanding their 3-in-1 range of jackets. “These jackets give customers a num-ber of options, like going hiking with the shell element, camping with the softshell element or combining them to create a good quality, all-round, all year, South African jacket,” ex-plains Weideman.

Softshell is also an area of continued growth, whereas traditional piled fl eeces are dying out, he says. This winter they’ll be doing a variety of thick pile softshells, hoodies with thick piles, body warmers as well as tradition-al 2- and 3-ply softshells.

Because traditional fl eece styles are becom-ing less popular, the brand will focus on doing more textured products like knitted and print-ed fl eeces. For their customers who remain true to tradition and look for stock-standard

items, they will still offer the traditional crew neck and full zip fl eeces in a few general col-our options.

K-Way is focusing on offering a value-for-money outdoor footwear range that is dura-ble, comfortable and long lasting, says Shuaib Smith, outdoor footwear buyer for Cape Union Mart. They include features like waterproof breathable linings, technical features like Ortholite footbeds, full-on nubuck uppers, Vi-bram outsoles, and a DWR outer coating that repels water.

Their winter range focuses on lightweight and heavy duty hiking boots and shoes, which have been designed for Kilimanjaro-type ter-rain and weather conditions i.e. where cus-tomers will be exposed to all the elements and underfoot conditions — ranging anywhere from warm, to cold, to humid, to rocky, etc.

Despite some customers cutting down on un-necessary spending, travel still forms a part of their target market’s everyday lives, says Paul Frier, Cape Union Mart’s outdoor equip-ment buyer. K-Way has therefore added two lightweight carry-on-compliant packs in 2.2kg

and 2.7kg sizes to their luggage range.Internationally olive and rust are trending

colours and K-Way has incorporated these colours in their gear bags and packs, which is proving to be very effective. “Product is fl ying off the shelves,” says Frier.

K-Way customers also want technical products, such as those in their Expedition series, which is recommended for use in high altitude climbs like Kilimanjaro and Drakensberg in the winter.

The Kili 850 and Extreme 900 sleeping bags, rated to -10oC and -25oC respectively, are both new to the series. They will keep you alive in ex-treme conditions, says Douwe Ganzevoort, Cape Union Mart’s product specialist. They have also introduced the Thermo Liner, which is made of Dupont material and adds up to approximately 10oC when sleeping in cold conditions.

Their customers prefer 35L technical day-packs for climbing adventures like Kiliman-jaro, he says. “These bags feature all the bells and whistles like hydration compatibil-ity, trekking pole straps, a comfortable back system that is breathable, and padded straps that improve comfort.”

K-Way hosts icy Winter Media Day

Outdoor :: p29


Sport &

THE DEPLETION of fish commu-nities in South Africa is a major environmental concern and scien-tists and conservationists are ask-ing fishermen to contribute to the FishforLife initiative, which aims to combat the decline of South Af-rican recreational fish populations.

“Each time anglers go out, they generate useful data, even if no fish are caught,” says Associate Pro-fessor Colin Attwood of the Marine Research Institute at University of Cape Town (UCT). “While some spectacular angling results are re-ported in the media or captured in photographs, these are often not available as scientific data.”

The initiative provides knowledge on how to effectively manage the country’s recreational marine re-sources, and raises awareness about the status of key angling species, the value of Marine Protected Areas (MPA) and informs improvements to recreational fishing methods.

The initiative — the first pro-ject of its kind to be undertaken on a national scale in the coun-try — has been developed in col-

laboration with the South African National Biodiversity Institute (SANBI), UCT, Rhodes University and WWF South Africa.

Anglers can contribute to the research, and help maintain the quality of recreational fishing and diving for future generations, by visiting www.fishforlife.co.za and contributing data on their catches via these three portals:• CatchReport: anglers can log

what they catch.• Fishtory: anglers can load old

trophy photos, angling journals and newspaper clippings, which will help researchers identify long-term trends in fish stocks and set new baselines for cur-rent stock assessments. The in-formation also helps them gain insights into how fish distribu-tions, compositions and sizes have shifted over the years and the impacts of changing fishing practices and management.

• iSpot: anglers can submit pho-tographs to the Sea Fish Atlas, which is designed to map local marine fish distributions.

Fishing initiative to combat depleting stocks

SPORT & RECREATION SA (SRSA) plans on delivering sports equipment and clothing to 3 000 underprivi-leged schools in rural areas between December 2016 and January 2017, the department told the Parliamen-tary Committee on Sport & Recrea-tion during a briefing in March.

An analysis of the needs of schools registering to receive the donations should be com-pleted by September or October this year. Schools requesting as-sistance with equipment or kit have to be registered with the SRSA school sport league and must specify for which sports they are registering.

Once the analysis is completed, orders will be placed with service providers registered on the National Treasury Central Supplier Database.

The first events of the new format School Sport Championship were held in Port Elizabeth and Bloem-fontein during March. In Port Eliza-beth 1 290 primary school learners participated, and in Bloemfontein 2 200 high school learners.

From this year, the School Sport Championships will be held during three seasons, namely autumn (the March events), followed by winter and the summer games in December, instead of only one championship in December.

SRSA to supply schools from December

MORE THAN 100 people took part in the 5th annual Black Diamond Tradathon, which took place mid-April on Table Mountain in Cape Town.

“The Black Diamond Tradathon must be the most rewarding event to organize, seeing people expe-rience trad climbing for the first time, climbing mountains they never thought accessible,” says Deidre Keulder of Ram Mountain-eering, local distributor of Black Diamond. “The happiness on every climber’s face after a day in the mountains is what makes this so worthwhile. I love hearing all the stories of bravery being evoked over a beer and a good hearty meal at the evening social whilst dreams of future climbs are inspired by the speakers during the evening slideshow.”

“Over the last 5 years I have seen people progress from scared first time followers at the first Black Diamond Tradathon, to climbing at Yellowwood and lead-ing a party at this year’s Trada-thon. We have had enthusiastic attendees who have travelled the country to be part of this roaming event. They come to participate in the beauty the mountains have to offer.”

Tradathon a rewarding success

Participants came from all walks of life, with the youngest being a mere 6 year old girl who climbed with her father.

“I feel unbelievably grateful to be a part of the team that has made Simon [Larsen]’s dream to make trad climbing available to more than just the select few a reality. The Tradathon is not just a festival of trad climbing or a gathering of climbers, it is also a means to access future feats and adventures.”

Black Diamond, Drifters, and Orca Industries were among those companies involved in making the Tradathon a success.

Photo: Millefoto millefoto.com

CAPE UNION MART has opened its doors to Aquila Private Game Reserve’s Animal Welfare, which is looking after Osita, a rhino calf abandoned as a newborn by his mother on New Year’s Eve.

Originally Osita had been stay-ing with Divan Grobler, who heads up the reserve’s Osita Project and the special Animal Welfare division at Aquila Game Reserve, which is located in Touws River, Western Cape. “He practically destroyed two mattresses within the first few weeks,” says Grobler. “We had to make another plan.”

While the reserve is building a new boma to house Osita, they also have to consider the needs of Grobler, who has to look after him 24-7, and his other two carers Mario Diedericks and Junior Booysen, also from the Animal Welfare division. It

was decided that camping equip-ment will be the best solution. “As Osita grows, he'll roam a larger area so we need to ensure that his carers are mobile — and comfort-able,” explains Judy Mannering, Sales and Marketing Manager at Aq-uila. “They'll camp out in the bush with him over 18 months, including through the winter months where we often have sub-zero tempera-tures overnight in the Karoo.”

“With thanks to Cape Union Mart, we are now equipped with sleep-ing bags, tents, a shade canopy, a light-weight folding table, head-lamps, binoculars, camp chairs, water bottles and camp-cooking gear,” says Mannering.

“We can’t save them all, yet, but what we can do is to save one at a time starting with Osita,” says Grobler.

Cape Union Mart helps with looking after baby rhino

Divan Grobler with Osita. Photo: Brendon Wainwright

By contributing on the FishforLife website members of the public will receive benefits such as an online personal catch log with an integrated map, a safe digital al-bum of old photos, detailed real-

time weather and tide charts, access to an extensive online community that includes experts who can help identify uncommon catches, and they will stand the chance to win prizes periodically.

p30 :: Outdoor

outdoor newsEUROBIKE IS a hotspot for spotting new bicycling trends, with exhibitors launch-ing their latest and greatest cycling-related products at the show. One such trend is that of size — and more of it!

Last year already, exhibitors showed 27.5”+ mountain bike tires at the Eurobike show, but even in the racing bike category wider tires are becoming a thing, says Messe Friedrichshafen GMBH, organisers of the Eurobike show, which takes place 31 August-4 September in Friedrichshafen, Germany. With the introduction of gravel bi-cycles, racing bikes that are made to handle gravel roads, comes tires that are 28-30mm wide.

Recently, American tyre manufacturer WTB unveiled their 47mm wide racing tires, stating they’re for the new road plus cat-egory. This tire width was previously only otherwise seen on comfortable city bikes, but the company says that they will fi t on certain standard racing bicycle frames by reducing the diameter of the tyres and

mounting on 27.5” wheels for mountain bikes. It does, however, restrict the user to using disk brakes only. The width caused a fair few raised eyebrows among experts, says Messe Friedrichshafen GMBH, “but with WTB being the very same company that originally proposed the 27.5”+ tyres, road plus is under serious consideration in the scene nevertheless. When it comes to tire widths, the American company seems to have a nose for potential trends.”

It’s not only tyres that are going bigger: the Boost trend has brought wider hubs and bottom brackets in mountain bikes, with manufacturers reportedly already in discussion about using the extra room for a twelfth sprocket for chain shifting systems. “For the mountain bike of the future, this means that even with a lean single chain-wheel in front, it would still have an impos-ing range of 12 diff erent gears — and with a chainwheel or two in front, this would mean 24 or even a whopping 36 gears!” says Messe Friedrichshafen GMBH.

The bigger, the better is the latest in cycling trends

New generation runs W.E.T. SportsSINCE OPENING their doors in 1984, W.E.T. Sports has tried to offer good quality products and good quality service to the sports, fi shing and diving indus-tries in South Africa, Namibia and the rest of Southern Africa. These princi-ples have been drummed into the staff by the owner, Andrew Wentzel, and there hasn’t been much need to devi-ate from this formula.

Wentzel has now decided to take more of a back seat in the business and to hand the reins over to his sons, Andrew Junior and Darren, and Patrick Franck. He will remain the majority shareholder in the business, but will have more time to travel and pursue other interests.

The new management team has 49 years collective experience in the busi-ness, so expect continuity and more of the same with just a few tweaks here and there, says Franck. Tweaks like the W.E.T. Sports rosette, which now has a more subtle, cleaner look to it than before and is not restricted to the W.E.T. Sports corporate colours. “These subtle changes signal a new dawn for the company,” he adds.

Top right: the old version of the rosette.Middle and bottom: the new rosette has been updated and can now also be used in different colours.

Products shown are exclusive to W.E.T. Sports Contact us for all enquiries and a copy of the new catalogue and latest price lists Tel: 021-948 8150 ~ Fax: 021-948 8084 ~ Fax-2-Email: 086 609 7343 ~ Email: [email protected] ~ Website: www.wetsports.co.za

See the W.E.T. Sports 2016 Catalogue for a full range of New Products and New Cosmetics

4m Speed Ladder with bag to keep your team fi t

New LION Black Mist Table Tennis BatsDeluxe, Inverse and Premium Bats

Club Netball in Orange or Pink in Size 4 and Size 5

Standard Mouthguards now available in 9 ColoursSenior and Junior

Munchen Nylon Wound Soccer Ball Size 4 and 5

Plasti c ShinguardSize S, M and L

Standard Knee and Ankle GuardsA new take on an old favourite

Standard Guards available in S, M and L

BJ 560 Jelly Tube BJ 561 3 Jelly tube BJ 562 Jelly ExpanderNew Baojye Resistance Tubes available in Light, Medium and Heavy Opti ons

Winner Rugby BallSize 3, 4 and 5

New VTC 18 Cycling Gloves Size S, M, L and XL

1 Star and 3 Star TT BallsNow in Blister Pack and Boxes

New Two Tone Rubber Balls

Outdoor :: p31


Alternativesto electricity

Interesting and innovative products nowadays give customers light, pow-er and digital connections even in the remotest areas. As the search for alternative power sources gains momentum, RHIANAH RHODE believes that some of these products can even inspire energy-saving customers to use them at home

Energy shortages are going to be part of South Africans’ foreseeable future, warns Eskom on its website. In addition, NERSA (National Energy Regulator of South Africa) approved

Eskom’s application for a tariff hike of 9.4% in March, which went into effect on 1 April.

The rising electricity costs will further tempt consumers to look for alternative power sources.

Outdoor retailers catering for campers and travellers to remote areas know that their cus-tomers are spoilt for choice in terms of the vast number of lighting — battery and solar — outdoor cooking, recharging and alternative power options available. Some of these are so advanced that they will also appeal to custom-ers wanting to reduce their electricity usage at home — or prepare for the next round of power outages.

Alerting your customers to the many every-day uses in the home of the items they are looking at might just swing the sale — or con-vince them to upgrade their purchase.

With so much on offer, will your staff know what to recommend to customers seeking al-ternative power sources?

Battery-operatedDevices powered by electricity are often on standby mode and plugged into wall sockets without actually being used, yet they consume electricity, says Eskom. These include light-ing items such as bedside and table lamps, outside lamps, etc. that are left plugged in, but are only used for short periods. You can alert your customers that there are battery-operated options they might want to consider as alternatives.

Although batteries are an easy power source to use and find, remind customers that devic-

es that require high volumes of power could quickly drain non-rechargeable batteries and result in added expenses.

Therefore it may be advisable to use these type of batteries for less energy consuming products and other viable options like re-chargeable batteries, that can be recharged, for devices that require more power.

Customers should be aware of the following when using batteries:• only use batteries that are approved for use

with certain products.• do not use counterfeit batteries as they can

set alight.• do not crush, puncture or place pressure on

batteries as they can cause internal short circuiting that could lead to overheating.

• do not dispose of batteries in fires or by oth-er improper means that could cause them to explode.

Every battery type has its advantages and disadvantages. Non-rechargeable alkaline batteries are cheap, widely available and useful to power low to mid drainage devices. Rechargeable alkaline batteries, on the other hand, are cheaper than other rechargeable batteries, but won’t last as long. Both alkaline types offer a long shelf life, but are also more prone to leaking than other batteries.

Lithium batteries are non-rechargeable and usually come in small sizes like AA. They are more powerful than alkaline batteries and can be used to power high-tech electronics.

Lithium ion batteries are rechargeable and for their size and weight can store more en-ergy than other rechargeable batteries. For example, they are lighter than Nickel-Metal Hydride batteries, but provide more power. They also retain their charge for longer peri-ods than other rechargeable batteries.

Nickel Metal Hydride are rechargeable bat-teries with great recharging capability and can therefore be used to power frequently used devices, which drain batteries fast. They also offer a long cycle life.

There are many lighting options on the mar-ket with a wide range of light strengths (see the table on lumens) and battery life available.

Lighting up a roomThe NEBO Big Larry is a work light with a power-ful magnetic base that allows you to use it any-where you need, hands free, says Kim Romanis from local distributor Lite Optec. The lightweight device is powered by three AA batteries and pro-vides 400 lumens, which is an ideal amount of light for doing office or computer work.

By using Big Larry, your customers will be able to light an area of about 66m2 — typically good enough for an entire room.

Ultra Tec’s Emergency and Camping LED also does an excellent job at lighting the entire room. “With up to 100 hours runtime off a sin-gle charge, this light is the best solution for load shedding situations,” adds Romanis.

The emergency light features a 120 lumen output, LED life of 10 000 working hours, a patented reflector that enables better light distribution, as well as USB ports for charg-ing other devices like a phone, which means consumers don’t need to plug their handheld devices into a wall socket to recharge.

It can also be charged with its 220V AC charger or 12V cigarette lighter adaptor.

Black Diamond, locally distributed by Ram Mountaineering, offers a wide range of lan-terns that each features a collapsible double-hook hang loop that can be attached overhead in order to provide light in situations where users need their hands free. They also feature

p32 :: Outdoor


terproof storage containers.

Powered by other productsSuppliers offer a variety of products that, al-though they do not operate independently of electricity, do help to reduce the amount of electricity one needs to use. See the section on power banks on p36.

Ledlenser’s XEO19R headlamp has a USB connection that can be used to power cell phones, tablets and other electronics, says Bruce Woodroffe of local distributor Awesome Tools. It can also be converted into a hand-held torch, which provides 2 000 lumens for four hours and has a maximum run time of 20 hours. Its two independently adjustable LED light cannons can be individually focused and adapt to the wearer’s performance — becom-ing brighter, the faster he goes. It also fea-tures three power levels, an adjustable dim-mer and emergency light.

Black Diamond’s Ember Power Light flash-light doubles as a power bank, with the op-tion of charging other devices off the flash-light’s rechargeable sealed lithium polymer battery. It has a Triple Power LED that emits 150 lumens, offers a maximum burn time of 50 hours and its built-in power meter ena-bles the user to monitor remaining battery life. The lock mode can be used to disengage the battery to prevent power drainage when not in use.

The New Moji Charging Station lantern is not just a 250 lumen rechargeable lantern, it is also a power bank that can charge hand held electronics, says Pieters. In addition to this it can also run on AA Bat- To p34

frosted globes that produce bright and am-bient light, and dimming switches mean the brightness can be adjusted.

Apollo can light up a room with its 200 lu-mens and has a maximum burn time of 90 hours. Other useful features include its dim-ming function, which helps conserve battery life, and fold-down legs that allow for easy placement on the ground or on a table to help improve light dispersion.

Subdued lightWhen you need to get up during the night or want to read in bed, you need a light that won’t wake up the whole camp site or disturb your partner.

Black Diamond offers small lanterns that will do a good job as reading lights:• The pocket-sized Moji provides up to 100

lumens on its maximum setting and has a streamlined and single-piece design that is protected against water immersion.

• The lightweight pocket-sized Orbit offers similar lighting options to Moji, and works well for when the user wants to light a small (no bigger than 3m2) close-up area. Orbit is the smaller version of the Voyager, which of-fers 140 lumens in lantern mode and 50 lu-mens in flashlight mode. As a lantern it can therefore provide enough light to see by at a dinner table, and in flashlight mode it can be used to read by.

Solar poweredSolar power is an environmentally friendly and renewable energy source that will help save consumers money in the long run. Solar

power is however dependent on sunlight and can be affected by things like overcast or rainy weather conditions, which will obstruct sun rays/energy from reaching a device.

Most areas in South Africa average more than 2 500 hours of sunshine per year, and average daily solar-radiation levels range between 4.5-6.5 kWh/m2 or 4 500-6 500 watt-hours — the amount of energy striking a square metre of the earth’s surface in a single day, states the Department of Energy on its website (www.energy.gov.za).

The 4.5kWh of energy could power 45 100 watt light bulbs at a time — more than enough energy to power small devices with low watt requirements.

“The annual 24-hour global solar radiation average is about 220 W/m2 [watts (energy) per m2] for South Africa. The solar resource is the most readily accessible in South Africa. It lends itself to a number of potential uses.”

UltraTec’s MS5235 Silicone Solar lights work both with solar power or can be recharged via a USB cable if the user is in an area where us-ing solar energy is not possible.

These products are ideal for travelling, camping, hiking, etc. as a back-up power out-age lantern, or in flashing mode as a vehicle hazard warning or even as a signalling device, says Romanis.

They use Lithium Polymer battery technol-ogy, take three to six hours to recharge, have a maximum run time of 12 hours on High mode or five hours on Turbo mode, and their LED lights have a 50 000 hour plus lifespan. The lightweight and fully collapsible lights can also double as storage devices for liquids or as wa-

Outdoor :: p33


teries for 50 hours.

RechargeablesWhile rechargeable products still make use of electricity to recharge, when they’re being used your customer doesn’t need electricity, which conserves power in the end.

Ledlenser offers a number of rechargeable torches and headlamps.

The X21R.2 torch offers a maximum lumen output of 3 200, has a run time of up to 40 hours and comes with a charging dock that can be mounted on the wall for convenient and easy access in a black-out, explains Woodroffe.

Its X LENS technology and the patented Advanced Focus System (AFS) help create a perfect lighting experience — AFS combines a refl ector and lens to provide a strong focused beam for long-distance, and a diffused light for close-up viewing. The X Lens technology emphasises the light produced by the AFS and creates a cluster of synchronised, precise and bright beams. The Smart Light Technology Pro and new Fast Action Switch enable simple and direct control of individual light functions.

There are various other rechargeable torch-es in the range that offer different strengths:• The lightweight and compact F1R runs on a

lithium ion battery and provides up to 1 000 lumens of power and a beam distance of up to 160m.

• The P7R provides 1 000 lumens, a beam that reaches up to 210m and a maximum burn time of up to 40 hours. Its fl oating charge system with magnetic/wireless charging means customers no longer need to disas-semble their torch to get to the batteries, but can just clip it into its charging rack and charge it via a USB cable.

• The durable P17R offers a maximum of 400 lumens of power for up to 420m and can run up to 42 hours.

• The M7RX also works with a fl oating charge system and offers up to eight and a half hours of light and has a maximum beam dis-tance of 235m.

• The heavy-duty M17R offers 850 lumens, and features the AFS technology.

• The P7R, P17R and M7RX models feature AFS, speed focus and have an IPX4 rating, which means they have water resistance if submerged up to one meter.

Black Diamond’s Revolt headlamp is a USB-rechargeable headlamp that runs on standard AAA batteries and offers 130 lumens of power. The headlamp is also IPX4 rated and comes with both AAA and NiMH batteries, says Pieters.

Multi-purpose lightsThe new M3R is Ledlenser’s fi rst keychain-size rechargeable torch and runs on a lithium ion battery that can even be charged while on the go via its USB charger. It offers up to 220 lu-mens on Power mode for up to two hours and a beam distance of 130m. On Low mode it can run for up to six hours.

UltraTec’s bottLED USB is a key ring torch,

“which will essentially turn any wine, spirit or 22mm PET bottle into a lantern,” says Romanis. The product can double as a handheld fl ash-light, takes only 2-3 hours to fully charge, and provides users with up to eight hours of light.

The new NEBO Casebright fl ashlight, also available from Lite Optec, is housed in an im-pact-resistant, non-slip rubber cellphone case, compatible with iPhone 6, 6s, 6 plus and 6s plus models. “This is a battery operated, unbeliev-ably bright fl ashlight (400 lumens), convenient-ly located in a durable, protective cell phone cover,” says Romanis.

“Multiple lighting modes at the press of a button, the Casebright is the most

Alternatives to electricity cont. from p33

Lite Optec

How much lumens are neededON A clear day, the light inside an un-lit building next to the window might be1 000 lumen/m2, with the light dwindling down to 25-50 lumen/m2 in the middle of the room, depending on the size of the room. Typically, people are used to a light level of 500-1 000 lumen/m2, and between 1 500-2 000 lumen/m2 for detailed work.

To light an area, so that you can ad-equately see the fl oor area 6 lumen/m2

recommends the 1000 Bulbs Lighting Blog (blog.1000bulbs.com). To light a raised surface you’re looking at about 9 lumen/m2 and for an area where you need to see well, for example to read, you want 15 lu-men/m2. For an activity where you need to see, but you don’t need to examine some-thing in too much detail, for example the dining table where you just need to see the food, also look at 9 lumen/m2.

Keep in mind that the colour of items in the room, for example the furniture and walls, will have an impact on the amount of light your customer needs. The darker the items, the more light he’ll require.

For specifi c activities and task areas:

Activity Illumination (lumen/m2)

Working areas where visual tasks are only occasionally performed

100-150

Warehouses, homes 150

Corridors, entrance lobbies, stairways, storage rooms

200

Conference rooms 300

Offi ce work station, training rooms, kitchens

500

Detailed close-up work 1 000-2 000

Sources:* The Engineering Toolbox (www.engineering-

toolbox.com).** GSA (www.gsa.gov).

To p36

p34 :: Outdoor

“A keyring torch that lights up any bottle”

• Red indicator light when charging — turns green when fully charged• Charges in less than 2-3 hours• USB rechargeable• Run time of over 8 hours• Totally seals almost any wine or spirit bottle• Fits almost any water bottle (world-wide 22mm PET standard)

Available in 6 colours:MS8311 - Pink | MS8312 - Light Blue | MS8313 - GreenMS8303 - Red | MS8302 - Dark Blue | MS8301 - Black

For more information or to place an order contact Lite OptecTel: 011 462 6986 | [email protected] | www.liteoptec.co.za

convenient, flashlight that is al-ways with you.” The battery can be recharged via USB, the cover features a handy battery life in-dicator, and the flashlight will run between 24 (low mode) and three (high mode) hours.

Preparing food Suppliers offer a number of gas products that consumers can use to cook their supper in the bush or to boil water for warm drinks — which can also be handy during power outages, or when cooking next to the braai.

Although gas is a great alternative to electricity remind customers that incorrect use can be dangerous:• burning gas requires oxygen, so

it should only be used in well-ventilated areas;

• canister holders can be af-fected by the temperature of the surrounding environment: if too cold, the temperature will negatively affect flame heat and burn time.

For cooking, the Jetboil stoves like the MiniMo and Sumo are easy to use and boil a litre of water in under a minute, says Pieters from local distributor Ram Mountain-eering. They are also very com-pact, which makes them easy to store, even in a backpack.

The 1L MiniMo features a rede-signed valve for simmer control, and it has a convenient push-but-ton igniter.

This device also features an in-sulating drink-through lid and a measuring cup, and is compatible with accessories like the new Min-iMo-sized Coffee Press, Hanging Kit, and Pot Support.

For those customers who need to cook for a group of people, for example their family, Sumo, which can hold up to 1.8L, will be a better option. Sumo also fea-tures the same burner as MiniMo as well as the redesigned valve that offers simmer control.

Another electricity saving prod-uct from Lite Optec is the 1.5L Isosteel Flask, says Romanis. “It will keep hot water hot or cold wa-ter cold for 12 hours. This means you can boil your kettle once in the morning with 1.5L and keep it hot enough to use for tea or coffee the whole day.” The mod-ern design liquid storage product features a Quickstop easy pouring


system, is double walled for ex-tended thermal performance, as well as hygienic and easy to clean.

Power banksPower banks are portable battery packs, which retain a charge that can be used to recharge other electronic or digital devices like cameras, cell phones, tablets, etc. Customers can use them to recharge devices, independent of electricity, which will also help them conserve electricity.

Power banks’ capacities are indi-cated in milliAmpere hours (mAh values) and can have charging ca-pacities of 2 000mAh, 4 000mAh,6 000mAh, etc., which will in-crease by increments of 2 000mAh or 2 500mAh.

Depending on the power bank’s mAh value, it will be able to charge one or more device at a time. For example, if the power bank has a 2 500mAh value, it could recharge at least one de-vice of 2 000mAh or 2 500mAh at a time. If however, it had10 000mAh, it could recharge five devices with 2 000mAh each.

Advise customers of the follow-ing when selecting or buying a power bank:• All power banks work with bat-

teries and as the battery size increase so too will their size, cost and charging time.

• During operating, a power bank will lose approximately 20%-25% of its energy. Therefore devices with the same capacity as the power bank cannot be fully re-charged by it. For example, a2 000mAh power bank will not fully recharge a 2 000mAh device.

• Recharging a power bank via a wall socket will be twice as fast as recharging it via a computer USB port.

• When recharging devices with a power bank, customers should not use it as it emits heat during recharging, which could cause damage to it and the device be-ing recharged.

• If customers have a high device usage rate, they will require a higher capacity power bank with more than one micro-USB charging port. Similarly, if your customer has a low usage rate, he may only want to purchase a power bank with one micro-USB charging port.

Alternatives to electricity cont. from p34

p36 :: Outdoor


Woolworths ranked the highest in Greenpeace Africa’s Shopping Clean — Retailers and Renew-able Energy report with a score of four out of ten. Massmart

scored three-and-a-half, Pick n Pay scored three, Spar one-and-a-half and Shoprite was at the bot-tom with a score of zero out of ten.

Massmart did, however, open a Makro store run on renewable energy earlier this week. It would have made a positive difference to their score if the Makro Carnival store in Brak-pan, where 60-80% of their daytime electricity needs will be supplied by solar energy panels, had been open at the time the study was done.

The retailers received scores for their current status of renewable energy investments and com-mitments and how they have started the transi-tion to 100% renewable energy. They were ranked according to their energy transparency, commit-ment to renewable energy, greenhouse gas miti-gation and lobbying for clean renewable energy.

Woolworths and Pick ‘n Pay have solar PV installations that contribute a small percent-age of renewable energy to their overall op-erations. At the time when the report was completed, Woolworths as well as Massmart indicated that they intended to launch pilot solar PV projects in stores and distribution centres in 2016. Makro has since opened their biggest store yet, run on solar Photovoltaic

SA retailers score low on renewable energy

South Africa’s top five retailers — Pick n Pay, Massmart, Spar, Woolworths and Shoprite — are not doing particularly well when it comes to committing to renewable energy, says Penny-Jane Cooke, Climate and Energy Campaigner for Greenpeace Africa.

(PV) panels that are expected to produce 1-m kilowatts of electricity per annum. Due to its lack of transparency Shoprite received the lowest ranking.

The fact that none of the retailers engaged in active lobbying for the barriers to renew-able energy to be removed, which is an es-sential step if a 100% vision is to be achieved, heavily impacted their scores, explains Cooke.

When comparing the annual electricity con-sumptions for these retailers to the average electricity consumption of South African house-holds, it is clear that their energy usage has a major impact. If Pick n Pay switches to renew-able energy, it would free up enough power to supply 65 000 households, Woolworths 55 000 households, Massmart 53 000 and Spar could free enough electricity for 5 400 households. If they switched to renewable energy, collec-tively the retailers could free up enough power on the grid for 178 400 households.

These five top South African retailers have a major role to play in shaping sustainable growth in the energy sector and need to lead the country’s transition to 100% renewable en-ergy, states Greenpeace Africa’s report.

“Since 2010 we have been greening our stores with the aim of saving energy, reducing run-ning costs, improving the in-store environment and customer shopping experience,” says Alan Walker, Makro SA’s Store Development Manager.

We achieve this by ensuring that all new stores are sustainably developed and that older stores are retrofitted with a variety of energy man-agement technologies and systems.”

The new 22 000m2 Makro Carnival store has a renewable peak capacity of 572 kW, which places it among the largest solar installations located at a standalone retail store, says Alex Haw, Massmart Group Sustainability Manager.

To further minimise its impact on the envi-ronment, Makro Carnival has installed daylight harvesting, lighting controllers, energy effi-cient lighting, heat reclaim facilities, thermal storage systems as well as condensation and rainwater harvesting. The implementation of these green technologies will help reduce overall water and energy consumption that will eventually result in cost savings.

“Renewable energy provides a real opportu-nity for South Africa to move away from a de-velopmental path based on polluting coal and expensive nuclear power,” adds Cooke. “Pick n Pay, Massmart, Spar, Woolworths and Shoprite can lead South Africa to a clean energy future by making a commitment to 100% renewable en-ergy. They also need to articulate how they will achieve this vision in the short and long term, make the required investments and take the next step by lobbying government to remove the barriers to renewable energy for the benefit of their loyal consumers and the country.”

Outdoor :: p37


All indications are that the hunting and fi rearms market is still very much alive and well and trading in Gauteng. This year’s HuntEx was a good example of the popu-

lar appeal of not only hunting gear, but also the many related products like knives, cloth-ing and camping gear. More than 48 000 people fi lled the Gallagher Convention Centre over four days in April — 153% growth when com-pared to the number of visitors when the fi rst show was held in 2011.

This year the number of exhibitors grew 7.5% to nearly 400, which included several

international exhibitors. But, the double-digit growth in visitor numbers of the fi rst few years have slowed to 5.5% compared to last year — and this fi gure also for the fi rst time includes exhibitors and staff. This year the show was held over two working and two weekend days, while it was held over a weekend, public holi-day and one working day last year. It is evident that the show draws more people when held over public holidays, says HuntEx organizer Adriaan Woudstra.

“In spite of a general slowing down in the economy with South Africans having less dis-posable household income, exhibitors still re-

corded good sales at this year's show,” he says.Most exhibitors who gave us feedback sup-

port this view. This was actually their best ever year trad-

ing at HuntEx, because they came better pre-pared, says Charles Montgomery of Suburban Guns. “I thought the show was well organised, well advertised, and not so crowded as past years.” Products like accessories, optics, night vision and thermal imagers sold especially well for them.

They were extremely busy over all four days, reports Michelle Kramps of Awesome Tools, who was especially happy with the visitor

Jeep Footwear was well represented at this year’s HuntEx: Not only did Footwear Trading, the brand’s local distributors, have a stand, but Trappers and Parktown Stores also fea-tured the camo range (Kalahari, Karoo, Dune and Serengeti boots). In addition to camo, Footwear Trading focused on the Legend and Gecko men’s and ladies’ boots, as well as styles like the men’s Gobi, Namib, Hawk and Apache and ladies’ Vulture, Rider 2, Orchid, and Raccoon. In addition to the stands, Footwear Trading also created added exposure for the brand by parking one of their Jeep-branded delivery vans as close as possible to the

main gate to Hall 5 (where their stand was). “The objective was to get the attention of visitors on their way to the exhibition, or to get them to try on our Legend boot in the van, which was kitted out in a Safari theme,” says Derik van Wyk of Footwear Trading.“It was interesting to see what styles this market preferred or showed an interest in. The styles we thought would do well, didn't perform as well as expected. This was a good indication of what this market is looking for when purchasing footwear and what the preferred styles are.” In terms of quantities sold over the three days, consumers were most interested in the men’s Gobi, Namib and Legend and ladies’ Orchid, Rider 2 and Raccoon.

Nearly 50 000 visitors at HuntEx this year showed that consumer interest in the hunting market is high

HuntEx is charac-terised by busy stands, queues of visitors and whole families visiting .Photos: courtesy of HuntEx.

p38 :: Outdoor

response to their Ledlenser lights, Leatherman tools and Benchmade knives.

Other exhibitors commented from “We were happy overall, although the Sunday was a bit slow” to “It wasn’t as crowded as previous years, but this made it easier to talk to visitors” and at the other end of the spectrum, “Very quiet. Our trading was down from last year.”

The popularity of a show like HuntEx is a reflection of the general growth in shooting sports participation, says Woudstra, citing the 30% growth in participation the SA Hunters and Conservation Organisation recorded over its 74 branches during 2015. “Hunting and sport shooting organisations across the country are enjoying a revival of sport shooting as a hobby or competitive sport,” he says.

While the retail industry obviously benefits from growing participation in a sport, this has also resulted in many dealers getting into the trade and the market becoming overtraded. “There is a lot of false marketing with products hugely discounted, which makes the industry very com-petitive,” cautions Montgomery.

Women’s market growingThe growing popularity is not only among the traditional adult male target market: more and more women and young people are joining the sport. “There is an increase in the number of women who rank among the top men as shooters, and among the top performers are also students who compete shoulder to shoulder against older and experi-enced men.”

This was again reflected at HuntEx, where several exhibitors also ca-tered for female hunting and sport shooting customers, in the form of clothing ranges and outdoor products that appealed to women. “We realized that for every man who hunts or shoots, there is usually a wife, girlfriend or daughter accompanying him.”

But, as the enormous popularity of the annual NAMPO show indicates, the hunting and shooting industry is just part of many bigger and di-verse industries who benefit from the participation growth. Prospective exhibitors have to wait years before their names get to the top of the waiting list to show their wares to about 70 000 visitors who attend the Free State show in May.

Among them are game farmers, game breeders and the

Huntingmarket

keeps on growing

To p41


Outdoor :: p39


How firearmsrenewal directive will affect dealersIf the court application by SAAADA to set aside the latest SAPS direc-tive to confiscate firearms when licences are renewed late succeeds, it will have far reaching implications for licensed arms dealers

In February this year a directive from the acting Commissioner of Police hit the firearms industry like a fire cracker lobbed at a flock of pigeons: causing con-fusion, alarm and wide scale indignation.

The result is court action that could have ma-jor implications for gun dealers.

The directive from Lt. Gen. JK Phahlane to designated firearms officers (DFO) that per-sons whose firearm licenses have expired, and who did not apply in time for a renewal of such license, will have to surrender such fire-arms to the SAPS, or may possibly face crimi-nal charges, is currently being challenged by the South African Arms & Ammunition Dealers’ Association (SAAADA) in court.

SAAADA is asking that the instruction be set aside that the firearms have to be surrendered to SAPS if licenses are not renewed in time — and that owners whose licenses have expired, should be given the opportunity to surrender their firearms to licensed dealers for safe-keeping while they re-apply.

The fact that firearm owners could be charged, or their firearms destroyed as ille-gal weapons, have caused an uproar amongst owners. SA Hunters believes that is not feasi-ble or practical to criminalise and prosecute such a large number of people who are inher-ently law-abiding citizens, says the associa-tion’s CEO Fred Camphor.

May not destroyIn the meantime, comments by judge Neil Tuchten can be understood to mean that po-lice may not expropriate and destroy any of the firearms surrendered by owners who ap-plied late for the renewal of their licenses, says advocate Martin Hood, who is acting on behalf of the association. In April the judge postponed the SAAADA application hearing to 23 May because it was not urgent, but com-mented that it would become urgent if the police destroy any firearm handed in. Police are only meant to keep the firearms safe until new licenses are issued.

If the owner applies late for a renewal of

his license (less than the designated 90 days before expiry) but before it had expired, the applicant doesn’t have to surrender the fire-arm and the old license will remain valid, the commissioner’s directive continued.

“The directive is actually unlawful and the police are contravening the Act, which clearly states that you have to renew your license 90 days before it expires,” comments Hood.

Once the license had expired, a firearm be-comes unlicensed, and technically becomes illegal. The owner would therefore have to cancel this expired license at a police station when he hands a firearm to a dealer for safe-keeping — and then re-apply for a new license. This could cause tremendous administrative problems, because at least 130 000 licenses that have by now expired will have to be pro-cessed at one time and the police are already not able to process and handle all the normal firearms administration, says Hood.

Contract with ownerWhen a dealer accepts a firearm for safe-keeping, he effectively becomes responsible for it. As a precaution, he should enter into a contract with the owner on how the firearm should be treated. Issues that a dealer might want to discuss with the owner handing in his firearm could include: • Will the dealer only be responsible for

safekeeping/storing of the firearm until the owner’s license had been renewed, or he obtains a new license — or will the dealer take over the firearm to resell if he wishes? If the dealer and owner agree that the license would be cancelled and that he

forfeits the firearm, the dealer will be able to sell it, but if the agreement is that the firearm is handed in for safekeeping, he will not be able to sell it, advises Hood.

• They should agree if the dealer will be charging a monthly storage fee, what the cost would be and if he would he be able to raise this after some time?

• How long should he wait for the owner to obtain a license? Should they renegotiate the contract after a pre-determined period if the new license had not been granted in, for example, a month?

• What happens to the firearm when the own-er is denied a new license?

• May a dealer sell a firearm that was handed in, and if so, what would be a fair price?

• They should also agree whether the dealer will be free to sell the firearm if he is un-able to contact the former owner after an agreed time.

Confusion about licensingWhen an owner applies late for a renewal of a license, the Act says he must give a valid rea-son why he didn’t renew his license in time. “We believe that the person applying for a new license should be given the opportunity to explain before he forfeits his firearm,” says Hood. “There is massive confusion around the status of firearms licenses, which makes it dif-ficult for owners to keep track of when they have to renew their licenses.”

For example, there is the court order SA Hunters obtained in 2009 that the old green licenses should remain valid until the consti-tutionality of the new Act ( Firearms Control Act of 2000) is ruled on — these licenses are therefore not up for renewal.

The holder of a new license who also has a green license may believe that he does not have to apply for renewal until the ruling — but the Amendments to the Act tabled last year makes provision for the green licenses to remain valid for only two years. This was vigorously opposed by various firearms bodies.

There are also different periods of validity of

Owners whose licenses have expired, should be given the opportunity to surrender their firearms to licensed dealers for safe-keeping while they re-apply

p40 :: Outdoor


conservation industry that benefit from hunting, none less than Gauteng High Court judge JRG Polson wrote when he granted an order overturning a decision by the Central Firearms Register to deny a professional hunter the renewal of his firearms license.

After describing the economic benefits of the trophy hunting industry, he continued: the hospitality industry, as well as the tour-ist industry, is given an injection, particu-larly during the hunting season. Specialised vehicles are created for every thinkable purpose during the hunting process; taxi-dermists can be found in every large centre

of the country. Individuals are being trained and skilled to deal with trophies after the hunt … Job creation, not only in the hospi-tality industry, but also on the farms, has become dependent on the hunting industry.

Other beneficiaries he mentioned are the trackers and manufacturers of camping equipment, rifles and ammunition.

With such a glowing reference from a judge, the economic contribution of the firearms industry is clearly a far cry from the doom and gloom a decade ago. Now, about 1.75-m South Africans are licensed to own 3-m firearms, SAPS said last year.

Hunting growing cont. from p39licenses — hunting licenses, for example, are valid for ten years, but self-defence licenses for five years.

For firearms owners who previously had the old green licenses, renewal is a new concept. Many simply didn’t think about it. By Novem-ber last year it was estimated that 7% firearms owners had failed to renew their licenses in time. Yet, for the past five years, since 2011, they were allowed to renew their licenses late — often even after the licenses had expired. Suddenly, after the directive in February, late applicants are penalised be being required to surrender their firearms.

“To reverse this policy is inconsistent and ca-pricious, and prejudices firearm owners who have a reasonable expectation of proper and objective administrative action, consistent with past practice and policy,” says Hood.

Some owners have received reminders from SAPS that their licenses will expire before the designated 90 day period, others received no-tifications within the 90-day period, while oth-ers were never notified.

To add to the confusion, the Head of the Central Firearms Register (CFR), Brig. Mabule, sent a directive to DFOs that a new competen-cy certificate must be submitted and approved before the license renewal can be accepted and captured for processing.

This is wrong, says John Welch, chairman of the SA Gun Owners’ Association (SAGA) Trust. “The instruction is applicable to applications for NEW licenses and not renewals.”

Furthermore, competency certificates had originally been issued for ten years, some without a date stamp. Amendments to the Act proposed last year that competency certifi-cates should only be valid for five years, had not yet been implemented.

“The root cause of all the problems regard-ing licenses is that the police are not engaging firearm owners, and they are not listening to owners and the issues they have been raising over a long time,” says Hood. They even ig-nore instruction of the Parliamentary Portfolio Committee to engage with stakeholders.

He cites the example of the commissioner’s February directive, which is “an internal di-

The indifferent attitude of South African retail staff when interacting with customers is not only costing retailers valuable sales, but in some cases even de-liver customers right into the hands of competitors, writes SANDRA STEENKAMP.

The resulT is an increasingly discontented consumer base that is becoming more discerning when it comes to spending their hard-earned rands, These are just some of the alarming findings coming out of our on-going research into the South African retail sector using mystery shopping — the evaluation of compa-nies’ goods, services and compliance levels from the perspectives of their customers.

Our research has revealed telling insights into shoppers’ perceptions of retail brands and specifically, their in-store experiences, which have a profound effect on brand loyalty, repeat business and word of mouth referrals — all critical sales drivers in the current economy.

The factor that has emerged as the biggest challenge facing retail-ers is reactive sales staff. Often, instead of greeting new customers at the door, enquiring as to their specific needs, and showing them the products that best meet these requirements, sales staff stand around chatting to colleagues, pack shelves or even blatantly ignore customers.

In such instances, interaction with the brand (if at all) is initiated by the customer, through them querying product availability, current promotions or pricing when inattentive staff have overlooked that too.

The opportunity to positively engage the customer from the outset, and set the tone of their in-store experience of the brand, is lost.

Linked to reactive staff is their apparent disinterest in offering cus-

tomers relevant sales add-ons or product alternatives. Staff appear to be content to simply make the sale the con-

sumer was originally drawn too, but miss out on offering addi-tional products once they have profiled the customer and their

needs. There are always complementary products that can be sold alongside key purchase items. The trick is for

salespeople to quickly identify these products and offer them to the customer as they’re making that all important purchase decision.

Similarly, staff do not consistently offer alterna-tive products should the one the customer is look-ing for be unavailable. An excellent salesperson would immediately provide suitable alternatives,

offer to locate the item at other stores or put the product on order. This exemplary service would be further elevated with the sales-

person tracking the status of the product or order, and keeping in touch with the customer in this regard. Sadly, our research shows that instead of this experience, consumers often have to settle for mediocre apologies that the product is out of stock or worse, being sent to nearby competitors.

Side-lining sales add-ons and product alternatives are missed op-portunities that could easily translate into profit-boosting sales.

Sales staff might be doing a satisfactory job, but without the wow service factor, retailers’ sales will never reach their full potential. Proactive staff that are engaged, interested and motivated are es-sential; they help customers feel valued when they leave, inspired to return and willing to recommend the store to friends and family.

And with consumers’ wallets being squeezed even further in 2016, these hallmarks of a superior in-store experience and brand interac-tion are quite frankly, priceless.

Lacklustre sales staff cost South African retailers dearly

Sandra Steenkamp is mystery shopping and quality assurance manager at BMi

Research.

rective, communicated internally, not ad-dressed to firearms owners. They never even sent an SMS to alert owners that their firearms could be confiscated, or to warn them that their licenses will no longer be valid.”

This scenario resulted in slew of legislation, he adds. “We’re all paying for state’s mistakes and no one is ever held accountable.”

When their letters and requests for meetings with SAPS went unanswered, SA Hunters again in March went to court to challenge the con-stitutionality of certain clauses in the Act and Amendments proposed last year, and to seek clarity on other issues. This application had not been heard by the time of going to press.

Outdoor :: p41


US chains outdone by independentsIN THE US, independents outperformed many national retail chains in 2015, according to the Independent Business survey done by the Institute for Local Self-Reliance.

Independent retailers’ revenue in-creased 4.7%, including a 3.1% gain over the holiday period. The growth was driven by strong community ties and the growing public awareness of the benefits of locally-owned businesses.

National retail chains, on the other hand, reported that their holiday sales only increased 1.6% in December.

Due to growth, the overall employ-ment at independent businesses in-creased 5.6% and more than 30% of the survey respondents added at least one employee to their roster.

Despite the growth, independent businesses still face challenges. These include: one in three respondents were declined loans by banks in the last two years; competition from large internet companies (70% of independent retail respondents ranked it as a significant is-sue for their businesses); large competi-tors use their market power to secure better prices and terms from suppliers; and rising costs of commercial rent.

RetailMASSMART REPORTED improved total sales (up 8.4% to R84.7-bn) and comparable sales growth (up 6.7%) for the financial year that ended De-cember 2015. The group’s operating profit also grew 14.1% and its volume grew 5.4%.

In the Massdiscounters division, Game re-versed the low growth of previous years to grow total sales 8.7% and comparable sales 3.9%. The chain is doing well in Africa, with their new Zambian and Mozambican stores perform-ing particularly well over the period, and their four Nigerian stores perform-ing acceptably, despite tough economic condi-tions in the region. Game Africa sales improved by 13.5% in rand value and 17.5% in local currencies.

Game increased its store count by 8, to a total of 153 stores with a footprint of 533 078m2.

The Masswarehouse division, which holds Makro and The Fruitspot, reported a 9.8% sales increase.

Makro experienced a 6.4% volume growth, which “demonstrates that both retail and wholesale customers are responding strongly to its value proposition despite challenging

Massmart sales grew in 2015

Massmart CEO, Guy Hayward. Photo: Nicol du Toit

THE ECONOMICALLY-ACTIVE 25-34 age group is a coveted retail tar-get market, but the Sta-tistics South Africa re-port The Social Profile of Youth, 2009–2014 paints a rather pessimistic pic-ture of the spending po-tential of this age group in South Africa — espe-cially when it comes to the numerically-strong black and coloured youths.

In short, despite BBEE, fewer black young South Africans in that age group are currently professional, managerial and technical workers, earning substantial salaries. Over the past 20 years the number of black Africans in these po-sitions dropped 2%, making this generation the least skilled group of black youths yet.

“When parents are better equipped than the children, it’s a sign of regression,” said Statis-tician-General Pali Lehohla at the introduction of the report.

The number of South African people aged 15-34 grew 6% (1.1-m) to 19.59-m in the period 2009-2014. Black Africans are the most numer-ous among South African youths, compris-ing 83% of the total number counted in 2014, namely 16.3-m. This is 7% up from 2009. The number of coloured youths grew slightly from 1.58-m to 1.63-m over the same period, while the number of Indian youths grew from 443 000 to 452 000. The number of white youths

South African youth spending power declining

macro-economic conditions,” reports the group. “The 14.8% growth in Makro’s trading profit before interest and tax was aided by ex-cellent expense control in the face of margin pressure.”

Makro ended the year with 19 stores (195 794m2) — unchanged from the previous finan-cial year.

Online sales only account for about 2% of Makro’s total sales, with Makro card data anal-

ysis showing that on-line shoppers contin-ue to visit and shop the stores in person.

“In the context of the deteriorating South African con-sumer economy, we are pleased with this solid performance, which was achieved by effective margin control across all divisions, margin re-covery at Game and

good expense manage-ment,” says Massmart CEO, Guy Hayward. “The economic outlook in SA has unfortunately weakened and, although we anticipate further negative pressures, we remain focused on im-proving sourcing efficiencies and formulating

deals that offer customers exceptional value.”Overall, Massmart’s non-South African busi-

nesses sales, which represents 8.4% of to-tal sales, increased 12.6% in rand terms. “Massmart remains optimistic about growth opportunities in our merchandise categories across selected African countries, where we will maintain our measured long-term ap-proach,” says Hayward.

For the eight weeks until 21 February 2016, the group’s total sales has grown 8.9% and comparable sales has increased 6.9%.

“We expect that the South African economic environment will constrain consumer spending through 2016,” says Hayward. “We are finalis-ing the insourcing of several categories of em-ployees who are currently employed by labour brokers. This is the right thing to do for the affected employees.

Going forward, our areas of strategic focus remain unchanged: we will continue to drive the growth and profitability of the core South African business over the medium term; ex-pand further into food retail; pursue meas-ured sub-Saharan expansion; and improve our e-commerce offerings.”

in the age group, how-ever, dropped from 1.24-m to 1.19-m over the five years.

Since the mid-1990s there has been a de-cline in the percentage of bachelor degrees completed by black Af-rican and coloured stu-dents. Unemployment amongst black gradu-ates dropped to 1% be-

tween 2009-2014, but, according to the report it is twice as difficult for a black African and coloured graduate to secure a job than other students graduating from the same university. Unemployment among those with other ter-tiary qualifications (not degrees) dropped to 4% in 2014.

But, black youths with no further education beyond matric recorded an unchanged unem-ployment level of 38% and those without mat-ric a level of 57%. There are currently 5-m young people aged 15 to 34 who are unemployed — which is 66% of all unemployed. If the wider un-employed definition is used — including those too discouraged to try and find work, or are unpaid caregivers or students — youths com-prise 75% of the unemployed.

This would also explain the desperation of the #FeesMustFall campaigners who fear ex-clusion from universities because they can’t af-ford the fees. It seems that without a degree, employment opportunities are rare.

p42 :: Industry


news HOLDSPORT — Sportsman’s Warehouse, Out-door Warehouse and Performance Brands — bucked the diffi cult times trend by growing sales 12.3% for the fi ve month period ending 31 January 2016. Mr Price (MRP) Sport grew sales 12.4% in the third quarter of 2016 ending December 2015.

In the fi ve months reporting period Holdsport grew sales in comparable stores 9.2% com-pared to the same period the previous year, according to unaudited interim results. MRP Sport grew sales 5% in comparable stores.

In the Holdsport group Sportsmans Ware-house grew sales 15.7% (13.1% comparable), Outdoor Warehouse’s sales were 2.6% higher

than the period the previous year (but com-parable sales were 2.3% lower). Performance Brands’ total sales grew 20.7%, with external sales growing 10.6%.

Holdsport increased retail trading space by 5.3% and retail price infl ation was 7.3% for the period. Their full year fi nancial results will be available on May 5th.

The full MRP Group reported total sales growth of 6.5% and comparable sales growth of 3.4% over the quarter. Apparel sales, which constitute 63.6% of group sales, grew 9.2% fol-lowing high growth in the same period over the preceding two years.

Double digit sales growth for Sportsmans Warehouse & Mr P Sport

Rand recoveringTHE RAND exchange rate is almost back to the November, pre-Nenegate, levels. On April 20, shortly before going to print, it was trading at R14.21/$ and R16.17/€, which is below the

exchange rate on December 10, when the de-cline started.

This means that a $25 item would now cost about R80 less than in January in dollar terms and a €25 item will cost R53 less, as can be seen on the tables below.

Date R/$ rate Cost $25 item10-Sep-15 13.63 R340.7510-Oct-15 13.33 R333.2510-Nov-15 14.27 R356.7510-Dec-15 15.41 R385.2510-Jan-16 17.22 R430.5010-Feb-16 15.90 R397.5010-Mar-16 15.20 R380.0010-Apr-16 14.66 R366.5020-Apr-16 14.21 R355.25

Date R/€ rate Cost €25 item10-Sep-15 15.81 R395.209-Oct-15 15.17 R379.1611-Nov-15 15.33 R383.3610-Dec-15 16.50 R412.4311-Jan-16 18.31 R457.6510-Feb-16 18.13 R453.189-Mar-16 16.95 R423.7511-Apr-16 17.01 R425.2520-Apr-16 16.17 R404.25

Wearables becoming more popularCONSUMERS ARE increasingly using wearables in their daily lives for various activ-ities and functions, studies by COLLOQUY and Juniper Research show.

“I used to hate shopping, but with my wear-able I love it,” just over a quarter (27%) of the 1 060 respondents indicated in research fi rm COLLOQUY’s survey among American consum-ers, which was conducted in February 2016.

Wearables are also seen as making a fashion statement (33% of respondents) and is cool nerdy (35%). Just over a third of respondents (36%), however, think that it’s just a passing fad.

The majority see wearable technology as age-related, with 58% of respondents indicat-ing that they would like to use a wearable de-vice, but that they are too old. On the other hand, 35% of respondents think people are just showing off when they use wearable devices.

The adoption of health monitoring devices will almost triple by 2020 and will be used by more than 70-m consumers worldwide, accord-ing to data from Juniper Research’s ‘World-wide Digital Health: Developed and Emerging Market Opportunities 2016-2020’ report.

It predicts that the use of monitoring devices will increase fast as new entrants gain Food and Drug Administration approval, but also highlights that these manufacturers will need to prove their hardware can measure health indicators as accurately as standard medical devices. Consumers’ increased use of con-nected monitoring devices is also expected to cause an upsurge in the adoption of mo-bile and cloud health platforms and the data collected will offer more effi cient insight into health information through data analytics.

ALTHOUGH THE Edcon group reported a profi t for the fi rst time in four years, declining sales show that the retail chain is still far from re-gaining its position as clothing market leader. During the third quarter period ending 26 De-cember 2015, Edgars retail sales were 0.2% lower than the third quarter the previous year, while same-store sales were 2.7% lower.

During the third quarter one Edgars and seven Edgars Active stores were opened, while one Edgars store and two Edgars Active stores were closed.

In an attempt to attract more local custom-

ers and manage costs, Edgars will increase lo-cal sourcing of private label brands and reduce their reliance on high-margin international brands they invited to set up shop-in-shop areas in Edgars stores, new Edcon CEO Bernie Brookes told Business Day.

Due to the diffi cult economic conditions, total retail sales for the Edcon group in the third quarter of 2016 were 1.7% lower (R8.7-bn) compared to the third quarter of 2015.

Cash sales grew 4% in the quarter compared to the third quarter 2015, but credit sales growth declined 9.9% and contributed 37.6% of total sales, down from 41% in the same period 2015. Total group revenues declined 1.5%.

An Exchange Offer concluded in November 2015 for Edcon’s €425-m fi xed rate notes that are due in 2019 contributed to the debt-ridden company reporting a R2.9-bn profi t during the third quarter of the 2016 fi nancial year — their fi rst profi t since 2012. A debt-restructuring agreement with its bank lenders in November 2015 deferred debt repayments for another two years, reducing annual cash debt repay-ments by R1-bn.

Edgars sales still down

increasingly using wearables in their daily lives for various activ-ities and functions, studies by COLLOQUY and Juniper

Industry :: p43


When the Somerset Sport store in the Cape Gate Mall recently became Kloppers Sport, it was the first step to realising Dirk Klopper’s dream of a series of Kloppers specialist sport stores, and brothers-in-law Jaap Engelbrecht and Dirk Wessels’ hope of leaving a lasting re-tail legacy when they retire.

Engelbrecht and Wessels have no obvious heirs to take over their three Somerset Sport stores in Cape Gate, Stellenbosch and Somer-set West when they want to retire — Engelbre-cht has no children and Wessels’ daughters are professionals in un-sport related industries.

During the 23-24 years that they’ve built the solid reputation of their stores, they’ve received many offers from people interested in buying the company. They were, however, adamant that they would only sell to a buyer who had the knowledge and means to make a success of the stores — and even strengthen their legacy, explains Wessels.

A two-year negotiation process that was ini-tiated by a chance discussion between Engel-brecht and Klopper has now culminated in the first phase of a long-term plan. They agreed that Kloppers would first take over the stock, staff and premises of Somerset Sport in Cape Gate when the lease expired in March, and once everybody was happy that it is well es-tablished under the new owners, they would discuss the transfer of the Stellenbosch store. After that, they will look at the much bigger Somerset West store. Engelbrecht and Wessels would lend assistance wherever required.

There are many synergies between the Klop-pers and Somerset Sport retail philosophies: the owner-families are not only intimately involved with running the stores, they also believe in doing it from the shop floor among

their customers, instead of tucked away be-hind a desk in an office. Both families also run retail stores that have become benchmarks for successful independent retailing.

It was therefore natural that they would be talking to each other when the Kloppers fam-ily decided to expand and move further south from their current Bloemfontein, Garden Route and Port Elizabeth bases. The youngest Klopper brother, Dirk, was especially keen to open specialist technical sport stores in the Cape Town area.

“It was a very amiable transaction with good vibes on all sides and the benefit is that we

will all work together to ensure that the trans-fers succeed,” says Wessels.

The first transition was smooth, with most of the stock and all staff members retained, and long-term manager Christo Carstens remain-ing in charge of the sport section. “This will be an old-fashioned specialist sport store,” says Dirk Klopper. They therefore reduced the fashion offerings and invited sports brands to fit out an area of the store with their ranges displayed on their branded stands.

LJ Albertyn, a hockey and cricket boffin, was transferred from Bloemfontein to strengthen the team and share the expertise that made the Bloemfontein Kloppers sport department such a popular shopping destination for elite players from across the country.

As a hockey coach, Albertyn had close con-tact with players at Bloemfontein schools and Klopper believes this contributed to their hockey sales growing 50% year on year. He hopes that Albertyn would repeat this suc-cess in Cape Town, especially when customers become accustomed to testing sticks in the hockey nets they installed.

Having four racket stringers on their prem-ises and stocking the top end rackets and foot-wear contributed to the Kloppers department store becoming known as a tennis specialist among the elite players who compete in the Bloemfontein tournaments the store sponsors, explains Klopper. Some players make use of the opportunity to, for example, stock up on up to four items of one footwear model to last them a year. While most retailers would con-sider tennis as a low-growth market, it is one of Kloppers’ main sporting categories.

Despite Klopper’s aim to create a specialist sport store, they are continuing with the thriv-ing fishing section, run by Cary Steele-Boe. The message delivered by the good fishing sales figures was very clear: fishing is one of the strengths of the business.

Klopper is excited about the possibilities the Cape Town environs offer for a sport store — especially due to the fact that so many of the distributors are close by. Most of them had al-ready visited the newly branded store within the first two weeks,while their visits to Bloem-fontein were far less frequent.

Klopper is confident that the strong and long-serving staff members will continue to make a success of running the store, but at the same time he is looking forward to more frequent visits to the Cape.

Two retail icons joined forces when Somerset Sport in the Cape Gate Mall recently became Kloppers Sport

Retail icons join forces

There are many synergies between the Kloppers and Somerset Sport retail philosophies

2

4

1

35

1 JP Albertyn demonstrating his skills in the hockey nets.

2 Somerset Sport is now Kloppers Sport.

3 The store has a wide and varied product range.

4 Leandra Cooper and Lee-Ann Marthinus (front left and right) with Dirk Klopper, JP Albertyn, Emil du Preez and manager Christo Carstens behind the counter.

5 Marko Smit and Emil du Preez in the fishing department.

p44 :: Industry


The Mall of africa, which opened at the end of April, represents a micro-cosmos of the South African sport, outdoor and athleisure in-dustries. Just about every sports brand, from adidas to Vans, fashion brands from Aldo to Zara and every industry retail chain are repre-sented in the massive mall. This mall, with 130 000m2 of retail space occupied by more than 300 stores, restaurants, banks, etc. is South Af-rica’s largest single phase shopping mall. All the shopfronts cover more than 6km inside the mall and the total construction area (including 6 500 parking bays) covers 550 000m2, or 78 rugby fields.

Innovations like monitoring the visitor numbers and the stores they visit, as well as a central banking area for retailers, are some of the at-tractions that the many major industry retailers like Cape Union Mart, TFG Sport division (Totalsports, sportscene, Duesouth), Sportsmans Warehouse, Mr Price Sport, Studio 88, Crosstrainer, etc. will enjoy.

For several brands, like Under Armour and Helly Hansen, it will be their first venture into local retailing. The big four — adidas, Nike, PUMA and New Balance — will be represented by brand stores: Nike will also have a golf store and adidas will have a kids, apparel and sport originals stores. The industry will further be represented by brand stores from Asics, Converse, Crocs, Diesel, Drimac, Jeep, Levi’s, Salo-mon, Soviet, Superga, etc.

Many international fashion brands like Armani, Mango, Versace, etc. and international retailers like H&M and Cotton:On, etc. as well as an-chor tenants like Edgars, Game, Woolworths, Checkers Hyper, etc. will attract Gauteng shoppers.

Situated midway between Pretoria and Johannesburg, the mall in Wa-terfall City will draw consumers from both cities to come and enjoy amenities like an outdoor park with a children’s play area featuring an interactive musical water fountain, the many restaurants, cinemas, etc. The mall will serve as the hub of the 323ha Waterfall project that is expected to be developed over the next 10-15 years, say the devel-opers, Atterbury Property Group. They believe this development will eventually grow as big as Sandton.

The R5-bn mall design incorporated several green features like pho-tovoltaic solar panels on the roof to supplement the power supply, roof

Who’s Who in Mall of Africa

windows to allow for the flow of natural light, a rainwater harvesting system for irrigation and a grey water system to supply water for the bathrooms, and granite and rock dug up in the early stages of construc-tion were utilised for the concrete structure.

But, not to be outdone, the Fourways Mall started a massive develop-ment project that will make it the second largest mall in the country — and the largest in the Gauteng province. The mall will join with other nine other properties owned by Accelerate in the area to cover 175 000 m2 under one roof. The full development will add about 90 000m2 of retail space to the mall.

Plenty of glass and futuristic designs are features of the Mall of Africa. Below is an architectural model of the mall as part of the Waterfall development.

The new Specialized Stellenbosch store opened in March offers a unique shopping experience: the Caveman Café, overlooking the kiddies bike track, is an inviting stop-ping place for people wanting to catch up on emails, while the lounge area at the back of the store has a TV screen playing videos of top riding events. In between are special-ised shopping experiences for customers interested in segments like road, moun-tain, ladies, kids and triathlon bikes, further broken down in rider styles. The massive workshop has five work stations that can service all bike brands. The store also fea-tures a Body Geometry Fit and Physiother-apy studio from which fit expert and physi-otherapist, Peet le Roux, will be practicing. The 830m store, the biggest Specialized store in South Africa, is the first store glob-ally owned by Specialized Bicycles, with the purpose of facilitating more than solely a re-tail store environment, says Bobby Behan, Specialized Market Leader Africa. It will also be a training facility for all their staff.

Unique Specialized shopping experience in new store

The entrance area (above) and kiddies area (below). The lounge (above) and Caveman Cafe (below).

Industry :: p45


Companies onTHE ADIDAS GROUP’S currency-neutral sales increased 12% in the fourth quarter of 2015 as a result of strong sales from the adidas and Reebok brands.

Double-digit sales growth in South Africa, South Korea, the United Arab Emirates, India and Turkey resulted in currency-neutral sales growth of 17% in the Middle East, Africa and Asia (MEAA) region.

The group’s revenues improved 15% to €4.2-bn, adidas’ currency-neutral revenues grew 16% and Reebok’s currency-neutral sales also improved 5% compared to the previous year. Adidas had double-digit sales increases in most mar-kets and performed very well in Western Europe and North Amer-ica, where currency-neutral sales grew 31% and 12%, respectively.

Reebok also experienced dou-ble-digit sales increases in West-ern Europe, Latin America and the MEAA, with strong growth in the Greater China region where revenues doubled for the quarter.

The combined currency-neutral sales of the adidas and Reebok brands increased 30% in Western Europe, with double-digit sales in the UK, Germany, Italy, France and Spain.

TaylorMade-Adidas Golf reve-nues, on the other hand, dropped 15% in currency-neutral terms due to on-going structural challenges in the golf market and the group’s continuation of its restructuring programme.

For the full year 2015 the adidas

Double digit growth for adidas SA

Brands offer incentives to become sustainableTHE VF CORPORATION (The North Face, Timberland, Vans, etc.) and PUMA have joined The International Finance Corporation’s (IFC) initia-tive to promote more sustainable usage of water, energy and other re-sources in emerging markets (Bangladesh, Cambodia, China, Indonesia, Pakistan and Vietnam) factories that manufacture their brands.

The IFC hopes to reduce resource consumption by 20% through their multi-year resource efficiency programme in Vietnamese factories.

As part of the initiative, factories are offered financial incentives to encourage them to improve their environmental, health and safety and social standards.

BILLABONG REPORTED sales growth of 4.5% to $565.4-m for the first half of 2015, but made a loss of $1.6-m ($25.7-m net profit for the same period the previous year).

The loss is due to weak business in America. European business im-proved significantly and the Asian market also brought in satisfac-tory results, says Neil Fiske, CEO

of Billabong International. “As we get inventories back in line, we believe margins will recover.”

The Billabong, Element and RVCA brands increased wholesale equivalent revenue (including sales to own retail) 2.6%, 9.1% and 20.6%, respectively, on a con-stant currency basis.

Billabong is locally available from GSM Trading.

Group revenues increased 10% on a currency-neutral basis as a re-sult of double-digit growth from the adidas brand and mid-single-digit increases from Reebok. Cur-rency translation effects positive-ly impacted group sales and its revenues grew 16% to €16.9-bn.

Adidas’ revenues grew 12% on a currency-neutral basis due to dou-ble-digit sales increases in West-ern Europe, Greater China, Latin America and MEAA. Reebok sales also grew 6% on a currency-neutral basis as a result of double-digit growth in Western Europe, Great-er China, Latin America and MEAA.

TaylorMade-Adidas Golf’s full year revenues dropped 13% in currency-neutral terms due to sales declines in all markets ex-cept Latin America and MEAA.

“2015 was a very successful year for the adidas Group,” says Herbert Hainer, CEO of adidas Group. “We reached all of our ma-jor financial goals and exceeded our initial top- and bottom-line targets. Our 2015 performance is a picture-perfect example of a successful comeback in sport. As a Group, today we are stronger and in better shape than ever before.”

Billabong improves sales, but makes a loss

Low sales growth for Vans and TNFVF CORPORATION reports revenue growth of 1% — 6% currency neutral (CN) — for the year ending December 2015, with 2016 revenue expect-ed to grow at a mid single-digit percentage rate. Annual sales in the Outdoor & Action Sports division, which includes brands like The North Face, Vans and Timberland, grew 3% (9% CN), although the Sportswear division reflected a 2% decline.

Challenges include a tough comparison against 2014’s 53rd week, says Eric Wiseman, VF Chairman and Chief Executive Officer. “In fact, when normalized over 2014 and 2015, currency neutral revenue grew 7% and earnings grew 13% annually over this period, in line with our long-term earnings growth target.”

The fourth quarter saw revenue drop 5% (1% CN). If you leave out the impact from changes in foreign currency as well as the 53rd week, the revenue would have reflected a 3% growth.

The Outdoor & Action Sports division reported a 3% decline in the fourth quarter (Q4) in 2015, of which Sportswear represented a 9% drop.• The North Face: Q4 decline of 4% in revenue, blamed on the record warm

winter temperatures, and a growth of 1% (to $2.3-bn) for the full year.• Vans: 3% Q4 revenue growth and 7% growth (to $2.2-bn) for the full year.• Timberland: Q4 revenue drop of 4% — the brand was also impacted by

the exceptionally warm winter. For the full year, revenue grew by 2%.“The final quarter of 2015 challenged many companies to leverage core strengths and adapt quickly to a changing landscape,” says Wiseman. “Our focus, discipline and agility amid a softer consumer environment, record warm weather and a strengthening US dollar have us well positioned to navigate what we believe to be a relatively short-term challenge. Going forward, I remain confident in VF’s ability to deliver continued long-term profitable growth and value creation for our shareholders.”

PUMA yields positive results in Q1PUMA SALES increased 3.1% (8.1% in currency-neutral terms) to €855.9-min the first quarter, reported Kering Inc.

All of the brand categories grew on a currency-neutral basis: footwear (10%), apparel (7%) and accessories (6%). It benefitted from a very suc-cessful launch of the Fenty Trainer by Rihanna as well as from generally good momentum in women, said Kering in a statement.

Although all regions performed well, the Asia-Pacific region performed best, supported by China and solid trends from Western Europe. PUMA expects high single-digit currency-adjusted revenue growth for 2016.

Amer Sports sales increase 10.3% in Q1FOR THE first quarter ended 30 March, Amer Sports reported sales increased 10.3% (11% in currency-neutral terms) to €635.5-m com-pared to the same period for the previous year. The company, which owns locally distributed brands like Wilson (by The Golf Racket) and Salomon, had 6% organic growth that was driven by apparel and footwear sales.

"We started 2016 with solid profitable growth as we continued to successfully accelerate especially in our five priority areas: apparel and footwear, US, China, Business to Consumer, and Digital,” says Heikki Takala, Amer Sport president and CEO. The company experi-enced improved gross margin, which enabled it to invest in accel-eration, especially in Digital and Business to Consumer. Its growth was further increased by the 2015 acquisitions of Louisville Slugger and Queenax, and it reignited growth in the cycling category by announcing the acquisition of ENVE Composites LLC, which is now being integrated for growth, scale and synergies, explains Takala.

For the 2016 fiscal year, Amer Sports will continue to focus on growing its core business and accelerating in apparel and footwear, US, China, Business to Consumer and digitally connected devices and services.

p46 :: Industry


the move

New owners for DB ApparelLOCAL UNDERWEAR MANU-FACTURER DB Apparel has been bought for an undis-closed amount by Hanes-Brands Inc., an international manufacturing and marketing company that owns 23 top in-ternational brands, including Playtex, Wonderbra, Barely There, FILA, and Champion, and employs more than 53 000 people across the world.

Following the acquisition, DB Apparel is now known as Hanes South Africa and has plans to double the size of its business by 2020, which cur-rently employs 795 people.

NEW BALANCE’S worldwide sales grew 12.7% to $3.72-bn in 2015 compared to the year before. This follows a 21% growth in sales dur-ing 2014 compared to 2013 and 14% growth the year before.

Since 2010, the brand’s an-nual sales have grown 109% from $1.78-bn.

New Balance’s sales also repre-sent the brands Warrior, PF-Fly-ers, Dunham, Cobb Hill, Brine and Aravon, which the company owns.

The annual fi gures came from a New Balance press release about an update to the brand’s ‘Nobody Runs Like Boston’ campaign. As a private company, New Balance’s fi nancial results are not listed.

The ongoing campaign focuses on the brand’s running herit-age, rooted in Boston, featuring Boston-themed limited edition footwear and apparel, advertis-ing, etc. aimed at metropolitan runners.

“Every April New Balance cel-ebrates running with a campaign dedicated to the sport that high-lights what it is like to live and train in our hometown,” says Jeff McAdams, head of global running marketing at New Balance. “We

are proud to be a Boston based company and the Nobody Runs Like Boston campaign refl ects our expe-rience as runners who train all win-ter for the spring racing season.”

Locally, New Balance SA has introduced a limited edition Comrades 1080 Fresh Foam run-ning shoe to commemorate their partnership with the iconic ultra-marathon.

New Balance sales grew 13%

SKECHERS IS having an amazing time. For the fi rst quarter (Q1) of 2016, Skechers USA Inc has reported a 27.4% increase in net sales, compared to the same period in 2015 (2016: $978.8-m; 2015: $768-m), and a gross profi t growth of almost 30% (2016: $432.2-m; 2015: $332/5-m). Net earnings from Q1 2016 grew roughly 57%, from $88.2-m in Q1 2015 to $138.6-m.

“At no other time in the company’s history have we been stronger across our many product categories, marketing initiatives and multiple distribution channels,” says David Weinberg, chief operating offi cer and chief fi nancial offi cer. “The growing demand for our brand has resulted in record revenues and earnings from operations for the fi rst quarter of 2016.”

Weinberg attributes these achievements to their 47.1% increase in international wholesale business during Q1 2015, as well as the ear-lier timing of some of their orders, because of an earlier Easter, which meant they fell into Q1.

Their domestic wholesale sales increased by 12.1% and company-owned retail sales increased by 23.2%.

“For the fi rst time ever, our international business has grown to be our largest segment — with international wholesale representing 42.9% and international wholesale and retail representing 47.7% of our total sales,” says Weinberg. Locally, Skechers is distributed by Brand Folio LLC.

In order to meet this increased demand, they are investing in infra-structure such as improving effi ciency in their European Distribution Center, which has allowed the company to ship a record 3-m pairs dur-ing February. “With the completion of our European Distribution Center expansion to one million square feet in the second quarter of 2016, and with the automation to be fully completed later this year, we expect to be even more effi cient in our largest market outside of the United States,” he says.

“2016 marks Skechers’ 24th year in business and we couldn’t be more pleased to start 2016 with record quarterly revenues just shy of the billion dollar mark,” says Robert Greenberg, Skechers chief executive offi cer. “By remaining focused on our product, building on our proven sellers — like our colourful and comfortable Skechers Sport collection and our vast array of Skechers GOwalk footwear — and introducing new designs, including a retro sport line that global singing sensation Meghan Trainor is wearing in her new Skechers campaign, we continue to innovate and further develop our global brand.”

Their expanding product range, which appeals both to current loyal shoppers as well as a widening demographic that includes tweens and teens, is the prime reason for their excellent sales growth in the US, says Greenberg. Their advertising has played a top role in this, featur-ing young superstars such as Trainor and Demi Lovato, as well as icons such as Sugar Ray Leonard, Ringo Starr and Howie Long.

But they don’t only appeal to consumers who enjoy music — their consumer base also includes athletes, who have embraced their techni-cal product “thanks in part to the recognition we’re receiving with our elite runner Meb [Kefl ezighi] in the running for an Olympic medal, a team of top ranked golfers, and the title sponsorship of the Skechers Performance Los Angeles Marathon,” says Greenberg.

Their international business is a key driver for continued growth, and in Q1 they saw a substantial growth across Europe, Asia, the Middle East, Canada and Chile. During Q1 they opened 87 Skechers stores in the international markets, bringing their total own stores to 1 397. At the time of going to print, they had increased the count to 1 414 stores — of which, 1 017 is in international markets.

Skechers just keeps performing

UNDER ARMOUR INC. has report-ed a 30% increase in fi rst quarter (Q1) net revenues to $1.05-bn compared to the same period in 2015 ($805-m), which is slightly above Wall Street’s average ex-pectation of $1.04-bn. Net rev-enue increased 32% on a currency neutral (CN) basis.

Net income also increased (+63%) in 2016 Q1 to $19-m (2015: $12-m), wholesale net revenues grew by 28% to $744-m (2015: $579-m), and direct-to-consumer net revenue increased by 33% year-over-year to $266-m (2015: $200-m).

Q1 net revenue for North Amer-ica grew by 26% year-over-year (27% CN), with international net

Strong fi rst quarter for Under Armour Inc.

revenues growing by 56% (65% CN) — international net revenues represents 14% of total Q1 net revenues.

The apparel category’s net rev-enue grew by 20% (2016: $667-m; 2015: $555-m), with training and golf leading growth. Refl ecting the success of the Stephen Curry basketball range, their fi rst smart running shoe, and the new line of Jordan Spieth-inspired golf shoes, the footwear category’s net rev-enue grew by 64% (2016: $264-m; 2015: $161-m). Accessories net revenue grew by 26% (2016: $80-m; 2015: $63-m), and was driven mainly by a growth in headwear and bags.

"For the past 24 consecutive quarters, or six years, we have driven net revenue growth above 20 percent and we are incredibly proud of our start to 2016 with fi rst quarter net revenue growth of 30 percent,” says Kevin Plank, chairman and CEO of Under Ar-mour Inc. “The strong results posted this quarter truly demon-strate the balanced growth of our brand across product categories, channels and geographies.”

Industry :: p47


C-Star launches Retail Technology Village

C-STAR LAUNCHED its new Retail Technology Village at Euro CIS — the leading trade fair for retail technology that took place 23-25 February in Düsseldorf, Germany. The village showcased a wide spectrum of payment sys-tems, state-of-the-art security systems and IT solutions. C-Star takes place 18-20 May in Shanghai, China.

Enter the Eurobike AwardENTRIES TO the popular Eurobike Award is open. Last year 500 innovations and products competed for the award. This year sees a new jury process, which includes a pre-selection round: twelve international experts will digital-ly review submissions and will select applicants to go to the final round, where a six-member panel will test and evaluate the submissions to determine the winners and gold awards in the categories. There is now also a green award that will go to the innovation that is particu-larly sustainable. Winners will be announced at the Eurobike trade show, which runs 31 August to 4 September in Friedrichshafen, Germany.

GSMA Mobile World Congress passes 100 000 visitors markTHE GSMA MOBILE WORLD CONGRESS, which took place early March at the Fira Gran Via and Fira Montjuïc venues in Barcelona, Spain, attracted 6% more attendees than in 2015 and surpassed the 100 000 mark for the first time in its history. The congress attracted visitors from 204 countries and featured more than2 200 exhibitors that showcased cutting-edge products and services on the 110 000m2 exhi-bition and hospitality space. The 2017 GSMA Mobile World Congress will take place 27 Feb-ruary-2 March at Fira Gran Via.

Taichung Bike Week joins forces with EurobikeSTARTING THIS year, the Taichung Bike Week will now be a joint effort between its organ-isers and those of Eurobike. The trade show is an OEM event, which is open to product managers and suppliers, but not to whole-salers or the public. Eurobike’s involvement adds an additional hotel as a presentation platform for OEM manufacturers, bringing the hotel total to four, and a new match-making tool that allows exhibitors to show off what they have available and enables visitors and exhibitors to make appoint-ments — before the show has even started. Last year’s Taichung Bike Week featured more than 400 exhibitors and about 2 500 buyers. The 2016 show takes place 18-21 Oc-tober in Taichung, Taiwan.

Trade show news

Outdoor trade showsHuntExHUNTEX 2016 attracted a record number of 396 exhibitors and 48 007 visitors when it was held 14-17 April at the Gallagher Convention Centre in Johannesburg. This is a 5.5% increase in visitors and 7% growth in exhibitors from last year, but the visitor numbers for the first time included exhibitors and support staff. More international dealers and manufacturers exhib-ited their own brands, which were previously represented by local agencies. This year’s event was held over two normal working days and two weekend days and attracted more visitors than in 2015 when it was held over one normal working day, two weekend days and a public holiday — which draws more people. Due to more women attending HuntEx annually, the show also had a greater focus on the female market segment and exhibitors expanded their product ranges and services to appeal to them.

Pre-register for EFTTEXBY PRE-REGISTERING for the European Fishing Tackle Trade Expo (EFTTEX) 2016 by 31 May you can save up to 50% off the admission price. To register, or get prices and more informa-tion, visit www.efttex.co.uk/efttex-info/pre-registration. This year’s EFTTEX takes place 16-18 June in Amsterdam.

Participate in the OutDoor Industry AwardsONLINE APPLICATIONS for the OutDoor Industry Award close 9 June, and businesses can enter their products, whether they are exhibiting at the show or not.

The award highlights product innovations that create new benchmarks in terms of design, function, quality and values. This year sees a new restructured judging process: the judging panel has been increased to 12 international experts who evaluate digitally which products should go through to the final round, where six judges test and assess products over two days to make the final decision.

Companies younger than three years that submit product entries, will receive discount on registration fees, and prize-winners will receive a prominently placed free stand on the award winner’s display at the OutDoor Show.

The competition forms part of the OutDoor Show, which will feature changes in the former layout of halls, when it takes place 13-16 July in Friedrichshafen, Germany. This year’s show will feature 940 exhibitors and is expected to attract approximately 21 000 industry professionals from 85 countries.

More exhibitors at Asia OutdoorVISITORS TO the 2016 Asia Outdoor will be able to see 13% more exhibitors than last year, with 410 companies already confirmed. With its share of increased exhibitor numbers this year’s Running Village will be the largest in the show’s history, and the show will also feature a new Self-driving & RV Camping Village — motor homes, RV’s, trailers and related camping service agencies — because of camping’s growth potential in China. The second COA Outdoor China Summit will take place a day before the show opens (29 June) and will feature panels on hot topics from industry representatives and professionals. Asia Outdoor takes place 30 June-3 July in Nanjing, China.

Source AfricaTHE NEXT Source Africa takes place 7-9 June at the Cape Town International Con-vention Centre (CTICC) and visitors can al-ready pre-register online (entrance is free). Visitors can look forward to three days of business seminars from top industry speak-ers, as well as two exhibition days (8-9 June) where manufacturers will exhibit manufac-tured products and techniques. Confirmed exhibitors come from South Africa, Bot-swana, Egypt, Ethiopia, Ghana, Lesotho, Madagascar, Mauritius, Nigeria, Swaziland, Tanzania, and Zimbabwe.

The 2015 Source Africa trade show featured more than 200 exhibitors.

p48 :: Trade shows


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THE OLD MUTUAL TWO OCEANS MARATHON (OMTOM) EXPO, which took place 23-25 March at the Cape Town International Convention Centre, offered visitors and runners partici-pating in the event plenty of race-related activities and numerous opportunities to get their last few race items before the race.

The expo, which was the official point where participants could register and collect their race packs, was off to a busy start on day one. It featured 94 exhibitors on 143 stands, that showcased top sports brands and stores offered race-related items such as apparel, footwear, and supplements as well as a range of stand-specific services and promotions.

The OMTOM’s technical sponsor, adidas, once again had the largest stand, which was located at the entrance of the show, where visitors were able to purchase clothing, footwear, accessories, etc.

The stand was divided into a number of sec-tions, including an area where visitors could have their running gait assessed by running over a dynamic mat that captured the pres-sure points of their feet as they ran. Thereaf-ter, adidas’ running experts selected footwear options that they could try out on a treadmill before deciding whether or not they wanted to purchase the pair of shoes.

The stand also introduced visitors to adidas’ new Runbase running club that will be located in the V&A Waterfront. The club is open to an-yone and will host three runs a week starting from its location, which will have demo shoes from the brand that visitors can try out and get a feel of at the venue.

Other fun elements on the stand included an area where visitors could have their picture taken to stand a chance to win adidas shoes and a commitment wall where runners were

2016 OMTOM Expo offeredrunners and visitors plenty

able to write messages about why they run.Skins and Mizuno, both locally distributed by

Brand ID, shared a stand, which allowed visitors to kit both their feet and body out at the same time.

On the Mizuno side, visitors were able to get a 360o foot scan, which helps to determine which shoe best suits their running style.

An added bonus was that all the Mizuno shoes on the stand floor were discounted by R250.

Skins also had a show special: the DNAmic products were available at 20% off.

Suppliers like Thule and Terra Brands were also offering customers more value for their buck. Thule offered discounts of up to 20% off on products on their stand while Terra Brands had a number of specials on products such as socks, running accessories and protective creams.

Tri Ocean Eyewear sold directly from their stand for the first time and offered visitors a wide variety of eyewear options for running, sports, kids, etc.

The Brooks stand was all about fun and in-troducing the public to their new Stride Sig-nature concept, which follows the philosophy that there’s no right or wrong way of running, but rather everyone has a unique way of doing so (see p19).

To emphasise their RunHappy brand philoso-phy, the stand also featured a fun area where visitors could have their pictures taken with different paraphernalia.

Inov-8 Footwear, locally distributed by Re-bel Elite Fitness, showcased the brand’s new RoadClaw 275 shoe, which is ideal for long distance runs like the OMTOM and Comrades. It features the new EVA rubber, Powerflow, which provides much more cushioning than other styles in the range, yet keeps to the minimalistic nature of the brand.

Some suppliers — such as TomTom and Intelli-

gent Health & Fitness Products (Polar) —opted to have a stand presence at the show to talk with consumers about their products and in-form them, but were not selling directly off the stands.

Instead, if visitors wished to purchase their products they could buy from retailers such as Cape Union Mart, Sportsmans Warehouse and The Sweat Shop that also had stands at the expo.

Some of these stores also offered numer-ous show specials on their stands. The Sweat Shop, for example, offered discounted rates on Falke socks and TomTom watches.

On the Cape Union Mart stand, for example, visitors could find discounts on TomTom and Garmin watches, as well as on K-Way ladies’ and men’s tops and hydration packs.

Clockwise: The 2016 OMTOM Expo had a busy first day; retailers like Sportsmans Warehouse and The Sweat Shop did brisk business; technical apparel sponsor adidas ran a competition for visitors posting their photos on the stand who stood the chance of winning adidas footwear; TomTom only introduced products on their stand.

adidas 5Awesome Tools 36, 39Benchmark 39Black Diamond 34Brand Folio LLC 17, OBCBrand ID 23Cat Footwear 24Crown Footwear OFCDrimac SA 13

Dunlop 23Footwear Trading 7, 30, 32Hi-Tec 27Intershu Distributors 1Jeep 26, 28Karrimor 13Ledlenser 36Levi’s 7Lite Optec 35

Medicus Shoes 24

Pierre Cardin 1

PUMA 19

Ram Mountaineering 34

Skechers 17, OBC

UltraTec 35

W.E.T. Sports 31

Wildebeest OFC

Trade shows :: IBC

Documents

Sports Trader May 2016