Sports Tech InnovationWinning in Sports Through Technology

Innovation

5th & 6th November, 2014 London, UK

Previous Speakers

• High Performance Manager, Redbull• Senior Product Manager, Hawk-Eye Innovations• Manager, Social Media, Real Madrid CF• Sports Proposition Manager, YouTube• Head of Digital Production, BT Sport• Head of Research, UK Sport• Olympic Performance Director, GBR Bobsleigh• Director, Operations, Ipro Interactive• Global Brand Manager, Nike Fuelband

• Head of Dev. Performance Systems, Chelsea FC• Head of Sports Science, Manchester United FC• VP, Innovation, Adidas• Director, Digital, Sky Sports• Head of Sports Science, Manchester City FC• Operations Manager, Arsenal FC• Head of GSSI, Gatorade• Chief Brand Officer, Specialized• Head of Analytical Dev, Bolton Wanderers

Previous Speakers

Past Delegates include...• Director, Analytics - NBA

• Director, Insight - Red Bull

• Vice President - EA Sports

• Head of Sports Science - BOA

• Director, Analytics - NFL

• Director, Insight - Betfair

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

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Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

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companies with at least 300

employees

3%

21%

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42%

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Attendees are at Director level or above

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The Sports Tech Innovation Summit brings together industry leaders and researchers to discuss how the global sport industry is becoming increasingly multi-dimensional through the use of new technological innovations. From player recruitment through in-game analysis, and fan interaction to business performance, this event will offer discussion and insight in all areas affecting leading sports franchises, and how it is becoming increasingly important to turn to technology to gain an advantage over competitors and win both on and off the field.

Themes covered include:

• Sports Technology:  Innovation or cheating?

• Gamechanger: Technology and Science in Sport

• Creating a Performance Playground

• Communicating with Fans Through Mobile Technology

• Digital Fan Engagement

• Leveraging Social Media to Activate Sponsorship

About The Summit

Previous Speakers

Brian Prestidge has 8 years experience working within elite football at Bolton Wanderers FC delivering analytical support to coaches, sport science teams and players. Brian transitioned to Head of Recruitment during the 2012/2013 season before moving into his current position as Head of Analytical Development which also sees him oversee the Recruitment & Analysis departments at the club. His current remit is to establish and develop best practice throughout the club with innovative data collection, efficient analysis and insightful visualisation and presentation.

Technology Driven Insights in Football

Technology plays a key role in the day to day practices of players, coaches and support staff in football and this is no more evident than in analytics. The continual improvement of measurement technologies, the advancement of analytical platforms and the innovative presentation tools now available places practitioners in the industry in a precarious position of implementing these tools to advance the game, whilst ensuring they don’t fall foul of being caught up with novel systems that provide no functional impact whatsoever. This session will take a look at the daily impact technology has at Bolton Wanderers FC and the processes they follow to ensure each system has impact on the day to day practices of the club.

Brian PrestidgeHead of Analytical DevelopmentBolton Wanderers FC

Darren Sandbach heads up the digital learning team within FA Learning and is responsible for the delivery of online learning environments for multiple disciplines and groups across the football family in England. Joining shortly prior to the opening of St. George’s Park, his focus is on providing engaging, relevant and cutting edge content to coaches, referees, clubs, volunteers and the full coaching workforce. Darren and his team take direct responsibility for producing all educational content – from online CPD to magazines to editorial content on websites.

Prior to joining the FA, Darren worked in digital marketing and communications at Experian, Severn Trent Water and Ricardo AEA.

Supporting the Development of Football Through Digital

Over the next 12-18 months online learning and content delivery will be vital to the success of various FA initiatives, including St George’s Park and the FA Licensed Coaches’ Club. With such vast participation in the sport, it’s simply not possible to service the educational needs of football via face to face delivery. With 17,000 online course completions purely from the coaching fraternity in the 2012/13 season we’re off to a good start but our technology is outdated, too costly to maintain and presents a problematic user experience. With 30,000 new coaches qualified per year, 27,000 currently qualified referees, 400,000 volunteers and participants mobilising every weekend there is clear room for growth. It’s not just e-learning, it’s content delivery through relevant platforms – apps, websites, mobile and anything else relevant will be leveraged to achieve our goals.

Darren SandbachHead of Digital LearningThe FA

Previous Speakers

Darren is the High Performance Manager for Red Bull UK. Extreme sports athletes are extra ordinary people, doing extra ordinary things - as such they have unique performance demands which Darren and the rest of the high performance team have to meet all over the world. Darren has been working with Red Bull and it’s athletes for the last 10 years, prior to that he worked with Premiership and Superleague rugby teams as well as spending 9 years in the armed forces. Away from work he has a keen interest in cycling and triathlons, competing in a number of ironman distance races over the years.

Are The Batteries Included? - Challenges Facing Technology In Extreme Sports.

Technology moves at an exponential rate in the consumer market.   However is this the case in sports? Are we still grounded in heavy, complex, static equipment which is better suited to laboratory conditions?  

Information needs to be captured from the athlete in their performance playground, which are often in hostile environments using wearable technology providing instant feedback. Where are these innovations going to come from? Who are the leaders in these technologies, and will sport be at the front of any new developments?

Darren RobertsManager, High PerformancePeakPerformance

Dr Jouni Ronkainen is the Senior Product Manager at Hawk-Eye Innovations, a Sony Company. Jouni manages the Coaching and Simulator divisions of the business; leveraging existing and novel technologies developed in-house and by 3rd parties to provide cutting edge systems. Before Hawk-Eye, Jouni was involved with sporting goods for 10 years, working with major brands such as adidas, Nike, Umbro and Lululemon. A passionate sportsman, he enjoys playing football and squash outside of work.

The Officiating Replay System: Enhancing Sport for All.

Developed for the London 2012 Olympics, the Officiating Replay System (ORS) allows for live review of an unlimited number of broadcast camera feeds simultaneously. All feeds are recorded in sync and multiple feeds can be viewed for fast and accurate incident reviews. Additionally, recorded footage can be replayed after the event for: post-match, medical and coaching analysis. By providing a robust, quick and accurate technology; officials, players and fans alike can all enjoy the game knowing the correct decisions are being made without significant interruptions.

Jouni RonkainenSenior Product Manager, Hawk-Eye Innovations

Andrew has 10 years experience as an Applied Sport Scientist and is currently a Senior Exercise Physiologist with the sportscotland Institute of Sport. He has worked with professional and Olympic sports and is BASES High Performance Sport Accredited. He currently supports team sport athletes across rugby 7’s, hockey and football. He previously worked for Heart of Midlothian as the Sport Scientist providing support to the full time professional players from October 2006

Break Them or Prepare Them? Periodisation Applications From Competition to Training

Using a number of examples from team sports Andrew will outline how the principles of analysing sporting performances can influence training and conditioning for sports across Olympic and Commonwealth cycles.

Andrew MurraySenior Exercise PhysiologistScottish Institute of Sport

Previous Speaker Information

Prof Steve Haake is Director of the Centre for Sports Engineering Research (CSER) at Sheffield Hallam University. He trained as a physicist before teaching mechanical engineering for 15 years and setting up CSER. CSER employs 17 staff, 13 PhD students and17 masters students. He is a consultant to adidas and sits on the Technical Commission of the International Tennis Federation. He was founder in 1998 of the International Sports Engineering Association, the journal of Sports Engineering and the International Conference on Sports Engineering.

Analytics and the Olympics: The Development of Performance Analysis Systems for Elite Sport

In 2008 UK Sport invested in projects to design, develop and deliver performance analysis systems for Team GB's Olympic sports. The aim was to capture data and collect information that would lead to more medals at London 2012. The systems developed ranged from the simplest of video feedback devices, to complex 3-dimensional tracking of trajectories. Thirty projects supported 15 sports and helped win 24 medals at London 2012. The keys to the success of the projects were their apparent simplicity stemming from a design process that involved the end user (usually the analyst) from inception. Systems will be described that were developed for boxing, tae-kwondo, swimming, diving and athletics.

Steve HaakeDirector, ResearchCentre for Sports Engineering Research

Richard leads the creative output at Bigballs Films who since 2006 have evolved from the pioneering production outfit behind the world's first social network drama Kate Modern and the Cannes Gold Lion winning football game I AM PLAYR, to Europe's leading YouTube original content partners, creating and producing new sports and entertainment channels on the platform. The first channel to launch, the football focused Copa90 has reached over 360,000 subscribers and 28m views in less than 9 months and will be followed by action sports channel Line9 and soon to be announced US College Sports channel in late 2013. 

Creating a global sports network for a new generation.Sport speaks   to people across the generations. But how it articulates itself can be different for people of different ages.

That was the   central belief behind the launch of Bigballs’     first sports channel, the football   themed  Copa90 on YouTube in October 2012. In only nine months it is already ranked fifth in the world among YouTube channels for football and has been built   without access to   match footage. This might seem to present a disruptive   challenge for football businesses   that have grown exponentially on the back of  an explosion in the value of television rights. But, as YouTube has reportedly   forecast the online-video audience to be larger than linear TV’s by 2020, it is clear that online is here to stay. And in fact, that presents enormous   opportunities for the football business, which is no longer restricted to peaks   in interest   around 90 minutes’ match action, or in fact for the wider world of   competitive sports  whose digital native fans and supporters all call YouTube home.

In this session   Richard will discussing just how a company with a funny name is setting out   to   create the next generation sports network on YouTube with the help of a global audience of fans, who are underserved by traditional media. 

Richard WelshCreative DirectorBigBalls Films

Previous Speaker Information

Gary Anderson was appointed as performance director of British Bobsleigh in the spring of 2010.The rise of the GBR 4-man to establish themselves in the Worlds Top 5 plus medals at World Junior and Olympic Youth Games has put GBR Bobsleigh in the medal zone for the upcoming   Olympic Winter Games in Sochi in February 2014. Prior to working with British Bobsleigh, Gary was director of elite-performance responsible for the athlete management working with high performers. He was formerly the performance   manager at British Judo. He has also held posts with UK Sport.   Gary was consultant to the book "Training to Succeed" published by Franklin Watts in 2008.     He has also worked for seven years in professional football.

Periodising the Integration of Technology to the Olympic Plan 

Given the physicality of the sport of Bobsleigh the periodising of athletes training is well rehearsed, but the essential elements of the technical side of the sport also need planning, here is an insight on how that is managed in the Olympic sport of Bobsleigh - know as the "F1 on ice" 

Gary AndersonPerformance DirectorBritish Bobsleigh

Richard AyersCreative DirectorSevenLeague

Richard is a digital pluralist - a hybrid of content, creative and commercial expertise who founded leading digital media firm Seven League. In 2012 he was named Digital Individual of the Year at industry awards and won Best Website at the Sports Industry Awards for mcfc.co.uk.

Seven League is a group of media veterans that consult, innovate and deliver products. They are expert in content, monetization, marketing, social, strategy, operations and innovation - and their goal is to help companies accelerate digital performance. Current clients include the ECB, MLS, Arsenal, Manchester City FC, FIFA, BT Sport, NFL, Bloomberg Sports, the RFU, Limelight Sports, Surrey CCC and Harlequins RFC.

How does on field performance correlate with Twitter performance?

More details to follow...

ßGrant DownieHead of Sports MedicineManchester City FC

Grant qualified as a Chartered Physiotherapist in 1984.  He has been working in Elite Sports Medicine for 26 years.  His past positions include,  Head of the Medical Department of Middlesbrough FC July 2003 - May 2011,   Head of physiotherapy Glasgow Rangers FC 1994 – 2003,   The Football Association National rehabilitation & Sports Injury centre 1987 – 1994.   Grant has a special interest in delivering sports specific rehabilitation and in September 2011 started a new role at Manchester   City Academy as Head of Sports Medicine & in July 2013 was appointed as Head of Performance Manchester City Academy.  

Don’t forget the Human element.

This presentation will acknowledge the value of Sports Innovation & Technology in the performance model in academy football with reference to sports medicine, science & performance analysis. Grant will focus on the often neglected human(psychological, social & spiritual) element where significant gains can be made with young scholars if the right programmes are developed & the correct soft skills are development………….

Grant will touch on the fact with 25 years+ in sports medicine he has never treated an injury ……but has treated thousands of athletes who have suffered injury!

Previous Speaker Information

Following a PhD in exercise physiology and sports nutrition from the University of Birmingham, James spent eight years working for the occupational physiology company Optimal Performance Limited, initially providing scientific support to the Ministry of Defence and Home Office. More recently, James spent four years in the United Arab Emirates running a Health and Sports Medicine Centre for the UAE Armed Forces. James joined PepsiCo in April 2012 and is currently Head of GSSI UK, located at Loughborough University. He has published numerous peer-reviewed journal articles and has presented internationally at a range of sport science and occupational physiology conferences.

Big Data and Technology Innovation in Occupational Physiology and Sport and Exercise Science.

In his presentation James will discuss how data capture and mining played an integral part of Optimal Performance Limited’s work with the Armed Forces and Emergency Services, especially that involving the assessment of the physical demands of training.   In addition, and with the same cohorts, James will explain how innovative technology was developed and trialled with the dual goal of improving performance and enhancing personnel wellbeing.   Finally, James will leave occupational physiology and talk about his current role with the Gatorade Sports Science Institute and their “Big Data” programme

James CarterHead of GSSI UKGatorade Sports Science Institute

Barry O’NeillCognitive LeadGSK Human Performance Lab

Dr. Barry O’Nei l l i s Cognit ive Lead with in the GlaxoSmithKline (GSK) Human Performance Lab where he is spearheading research into brain processes in high performers in an effort to assess, monitor and train aspects of cognition that are directly relevant to elite performance.   Dr. O’Neill completed his PhD in Cognitive Neuroscience and Psychopharmacology from Swinburne University of Technology, Australia in 2008.   Since obtaining his PhD, Dr. O’Neill has held various roles within GSK, ranging from early stage drug development in their pharmaceutical division to research on the central effects of novel ingredients, functional foods and herbal extracts for GSK Nutrition.

Athletic Brain Training - The New Frontier of Human Performance

The brain of an expert athlete is different. Athletes have to be experts at taking in visual information, processing that information into manageable “chunks”, and then making rapid and precise high-speed decisions. Athletes build these skills through practice and game experience. Our evolving understanding points at ways to isolate and train high-speed decision skills through the application of neuroscience and athlet ic brain train ing. The GlaxoSmithKline Human Performance Lab and Axon Sports are developing training programs and tools that speed up this learning process and accelerate the acquisition of athletic cognitive expertise.  This application of neuroscience and sports science enables athletes to “Train Above the Neck”.

Previous Speaker Information

Frank joined Specialized Bicycles as their chief brand officer in 2012. He is responsible for the brand's image, experience and promise throughout all aspects of the company, guiding a multidisciplinary strategy team and leading the execution process at Specialized Bicycles in Morgan Hill, CA. His team serves multiple global subsidiaries, thousands of dealers, and millions of discerning, enthusiastic bike riders around the world. Nothing inspires him more than getting more people on bikes. Prior to Specialized, he worked as creative director and creative brand strategist for numerous international clients and Fortune 500 companies including Mercedes-Benz, Smart Cars, Budweiser and Reebok.

Innovation Fueled By Technology

Welcome to the innovation economy. In today's world knowledge, technology, entrepreneurship and innovation are the currency of sustainable growth. More than ever technology enables us to turn knowledge into more meaningful and human centric ideas. Specialized is one of the most innovative and successful cycling brands in the world. I will share my insights of how technology enables us to add and create value for the rider and to stay relevant in the age of empowered consumers. Integrating new technology and use of digital infrastructure accelerates all areas of our business. Founded in Silicon-Valley "by riders for riders" Specialized is focused on delivering a performance benefit for all riders. We live by "Innovate or die" since 1974.

Frank AldorfChief Brand OfficerSpecialized

Luca MassaroFounderWe Play

Luca Massaro is a digital entrepreneur, life explorer and sports fanatic. Armed with a hugely creative brain (as told by his neurologist) and an over analytical nature, Luca is obsessed with the mental and physical performance of humans. 

His sports marketing agency We Play specialises in understanding sports fan behaviour through social media and CRM. They use this insight to help brands build long lasting relationships with sports fans. 

The Wonders of Data and Measuring for Social Media Success in Sport

A combined presentation between two individuals that are constantly working to innovate with the use of data and social media.

As founder of We Play, Luca Massaro will present on how they use social media data and behavioural science to develop social media strategies for their clients.

Matthew Falla  will present on Signal Noise's approach to visualising data,   why they   believe   the discipline is becoming so important and their hugely popular Transfer Window app.

Luca and Matthew will also present their recent collaboration a new interactive tool   that will begin to answer the question of 'what is my social media worth as a brand?'

The Information

Silver Pass

£595Access to all sessions &

networking events

£495Early Bird Price

(before 29th Aug)

Diamond Pass

£1095Access to all sessions, networking events, annual subscription to IE.

membership & Strategic Analysis Report

£995Early Bird Price

(before 29th Aug)

Gold Pass

£895Access to all sessions, networking events & annual subscription to IE. membership

£795Early Bird Price

(before 29th Aug)

Registration Pricing

Sport Tech Innovation SummitDate: 5th & 6th November, 2014Location: LondonVenue: TBC

For larger groups or special requests contact Dan by calling +44 (0)207 617 7143 or email dwatts@theiegroup.com* Group discounts are applicable at the point of registration only.

Ways to Register

+44 (0)207 617 7143 +1 323 446 7673 https://www.theinnovationenterprise.com/summits/sports-tech-innovation-summit-2014-london/registration

Group Discount Offers3 Silver Passes: £1,200 (£400 per attendee)5 Silver Passes: £1,750 (£350 per attendee)3 Gold Passes: £1,800 (£600 per attendee)5 Gold Passes: £ 2,750 (£550 per attendee)3 Diamond Passes: £2,400 (£800 per attendee)5 Diamond Passes: £3,750 (£750 per attendee)

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1. Delegate Information...

2. Pass Types...Early Bird Pass Options until 29th Aug, 2013

Early Bird Silver: £495 Attendees ____ Early Bird Gold: £795 Attendees ____ Early Bird Diamond: £995 Attendees ____

Regular Pass Options after 29th Aug, 2013 Silver Pass: £595 Attendees ____ Gold Pass: £895 Attendees ____ Diamond Pass: £1095 Attendees ____

Group Discount Pass Options 3 Silver Passes £1,200 (£400 per Attendee) 5 Silver Passes £1,750 (£350 per Attendee) 3 Gold Passes £1,800 (£600 per Attendee) 5 Gold Passes £2,750 (£550 per Attendee) 3 Diamond Passes £2,400 (£800 per Attendee) 5 Diamond Passes £3,750 (£750 per Attendee)

For larger groups or special requests contact Dan Watts by calling +44 207 617 7143 or email dwatts@theiegroup.com Group passes only available when all participants register together.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & annual subscription to IE. membershipDiamond Pass: Access to all sessions, networking events, annual subscription to IE. membership & Strategic Analysis Report

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before 3rd October, 2014 incur an administrative charge of 50%. If you cancel your registration after 3rd October, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormSports Tech Innovation Summit 5th & 6th November | LondonFor registration or more information on the program, please call Dan on +44 207 617 7143, or fax this registration form to +1 (323) 446 7673

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Schedule

Networking Drinks 17.00 - 19.00

6th November

Session One 09.00 - 10.30

Coffee Break 10.30 - 11.00

Session Two 11.00 - 12.30

Lunch 12.30 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

5th NovemberDay One

09.00

10.30

11.00

12.30

13.30

15.00

15.30

17.00

19.00

09.00

10.30

11.00

12.30

13.30

15.00

15.30

17.00

Session Five 09.00 - 10.30

Coffee Break 10.30 - 11.00

Session Six 11.00 - 12.30

Lunch 12.30 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Previous Sponsors

For sponsorship information contact Patrick at plewis@theiegroup.com

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JanuaryBusiness Analytics Innovation Summit January 22 & 23

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AprilSocial Media & Web Analytics Innovation SummitApril 23 & 24

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Sentiment Analysis Summit April 23 & 24

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MarchSports Analytics Innovation SummitMarch 19 & 20

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HR Analytics InnovationMarch 19 & 20

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FebruaryAnalytics Executive ForumFebruary 18

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Predictive Analytics Innovation Summit February 19 & 20

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OctoberBig Data & Predictive Analytics Summit October 16 & 17

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MayPredictive Analytics Innovation Summit May 14 & 15

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Social Media & Web Analytics Innovation SummitMay 14 & 15

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Business Intelligence Innovation Summit May 21 & 22

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HR Analytics Innovation May 21 & 22

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NovemberElite Minds in Sports Analytics SummitNovember 5

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Business Intelligence Innovation SummitNovember 12 & 13

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Data Science Leadership Summit November 12 & 13

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DecemberPredictive Analytics in Banking Summit December 3 & 4

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Partnership Opportunities: Giles Godwin-Brown | ggb@theiegroup.com | +1415 692 5498

Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1 415 692 5514

SeptemberSocial Media & Web Analytics Innovation SummitSeptember 10 & 11

Boston

Sports Analytics Innovation September 10 & 11

Boston

Sports Social Media

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HealthcareExpected Attendees

BankingFlagship Summit

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