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Sports Nutrition for the Game of LifeBrad Schwan, Vice President, Category Marketing Janice Rueda, Ph.D., Vice President, Nutrition Science Business Development
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Dr. Janice Rueda Vice President, Nutrition Science Business Development
Dr. Janice Rueda earned a Ph.D. in Nutrition and Food Science, and she has worked extensively in nutrition, food & agriculture research, program evaluation and nutrition policy. Dr. Rueda’s role at ADM is
to develop new scientific and business collaborations through strategic engagement in the global nutrition space, and she also
works with government agencies and academia around the world to develop initiatives aimed at increasing novel, healthy ingredients in
the global food supply.
Brad SchwanVice President, Category Marketing
With a passion for seeing the power of nutrition and fitness unlocked in people’s lives, Brad has built a reputation for
successfully consulting food and beverage manufacturers to help them create new growth for their brands. Prior to joining ADM,
where he now leads Category Marketing, Brad led multiple billion-dollar portfolios of iconic brands at Procter & Gamble and
the Kellogg Company. He has an undergraduate degree in Business from Indiana University-Bloomington, and an MBA with Distinction from the Kellogg School at Northwestern University.
Speakers2
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Nutrition for Health and Wellness
Personal NutritionWellnessHealth
• Immune Function• Metabolic Health• Heart Health• Cognitive Health• Digestive Health• Healthy Aging
• Mood• Sleep/Relaxation• Comfort & Security• Lifestyle Factors • Environmental
Concerns
• Microbiome• Precision Nutrition
Individual Responses
IndividualNeeds
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Formulating for Nutrition and Health
Whole Food Solutions• Bean & Pulse Ingredients• Ancient Grains• Nuts & Seeds
Multi-benefit Solutions• Fibersol®• FruitUpTM
• Specialty Oils
Health & Wellness Solutions• Wellness Attribute Signal Flavors• Pro- & Post-biotics• Botanical Extracts
Customizable Nutrition Solutions
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57% of consumers report theywill exercise more in the next six months and in 2021
48% of consumerswill purchase more items relatedto health and nutrition
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Consumer Attitudes Toward Exercise & Nutrition are Evolving
at-homefitness
solutions
customizedwellness tools
on-demandinstruction
Expectincreases in:
ADM OutsideVoiceSM Research
Traditionally, the industryhas been primarily focusedon athletes.
But there is opportunityto consider a wider audience.
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Mintel, 2019
Exercise regularly and
consider myself an athlete
16%
Exercise regularly but don’t consider myself an athlete
37%
Sometimes or rarely exercise
47%
New Opportunitiesfor Sports Nutrition
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Longevity
Stress Management
Balanced Energy
Weight Management
Understanding current attitudes toward wellness are key to capitalizing on this newer, larger consumer group.
Globally, strength and mental wellbeing are tied for the top reason people exercise.
Everyday athletes are motivatedby more holistic goals.
Consumers are looking for ways to
support optimal performance for everyday life for:
Benefits for a Wider Audience
ADM OutsideVoiceSM Research
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Consumers’ knowledge of the microbiome, its impact on health and how different lifestyle factors can affect it, provide opportunities to personalize product offerings, specifically in the areas of:
Mental Wellness
The Human Microbiome: At theForefront of NextGen Sports Nutrition
Metabolic Health
Immune Function
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• Physiology• Health & wellness states• Emotion & behavior
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5000
10000
15000
1999
2001
2003
2005
2007
2009
2011
2013
2015
2017
2019
# of Microbiome Publications
Gut microbiome community can impact:
The Human Microbiome:A New Space for Health & Wellness
Humanmicrobiome: our second genome
OPPORTUNITYProducts containing probiotics, prebiotics and postbiotics can benefit the microbiome, which supports immune function.
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As consumers strive to enhance their immunity, they are becoming more knowledgeable about how the human microbiome supports the immune system and overall well-being.
Emerging Benefit Opportunity: Immune System Support
ADM OutsideVoiceSM Research
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Globally,
57%of consumers report
being more concerned about their immunity
Consumers are becoming more aware of the connection between weight and conditions such as hypertension, diabetes and cardiovascular disease.
The impact of COVID-19 on those with pre-existing health conditions has put weight management and metabolic health in a new light.
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51%of consumers indicate
they are concerned about being less active
or gaining weight during the pandemic
Emerging Benefit Space: Metabolic Health & Weight Management
OPPORTUNITYFunctional solutions, such as biotics, targeting metabolic wellness and healthy weight management.
Sources: ADM OutsideVoiceSM Research and FMCG GURUS: Twelve Step Guide for Addressing COVID-19 in 2020 and Beyond, April 2020
OPPORTUNITYFoods and beverages designed to elevate mood and sustain energy to help fuel consumers for the sport of life.
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People are looking for new ways to improve their mental wellness during these stressful times.
Consumers seek balanced energy that sustains them through the day and fuels them for exercise.
Emerging Benefit Space:Mood Boosters for StressManagement & Balanced Energy
Sources: ADM OutsideVoiceSM Research and FMCG GURUS: Twelve Step Guide for Addressing COVID-19 in 2020 and Beyond, April 2020
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35%of consumers report being
concerned about mental health
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Growth in Sports Nutrition Products Can Be Accelerated by Aligning with Other Consumer Trend Spaces
ADM OutsideVoiceSM Research
58% of purchasers of sports nutrition products believe
that most nutrition and performance drinks contain
too many artificial ingredients.
As consumers continue to actively incorporate more plant-based food into their
diets, there is opportunity in sports nutrition for more
plant-based, protein-forward products.
Cleaner Label Plant-based
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• New opportunities abound outside of the traditional “athlete” segment—both among new exercisers and consumers looking to fuel their everyday life.
• Targeting emerging benefits will help consumers take control over their nutrition and align with their desire for customization.
• Aligning with key consumer trends will accelerate growth.
The human microbiome is at the forefront of the next generation of personalized sports nutrition.
Sports Nutritionis Poised for Growth
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Heat-treated BPL1 retains functionality even in a heat-treated state and can be used widely in food & beverage applications. BPL1 is supported by positive research in weight management and metabolism.
§ Powdered Beverages§ Enhanced/Fortified Water
& Carbonated Soft Drinks§ Dairy/Plant-based (Milk, Yogurt)§ Sports Drinks§ Dietary Supplements§ Gummies§ Pet Food, Treat, and Supplements
§ Bars§ Cereal§ Snacks§ Bakery§ Spreads§ Baked Goods§ Juice§ Juice Drinks
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“Postbiotic” Targeting Visceral Fat Reduction and Metabolic Health
Applications
NutritionPre-, Pro-, Post- and SynbioticsBotanical extractsPlant Based-ProteinsNatural AntioxidantsFruitsVegetable PowdersWhole Grain FloursAncient GrainsFruitsVegetable PowdersBeans & PulsesSoy/Pea ProteinsSugar Reduction
Consumer Validation
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Nutrition
ADMSingle Solutions
Partner
Consumer Insights
Formulation Expertise
Global Supply Chain
Turn-Key Capabilities, Start Up & Co-Man Support
Sports Nutrition Pantry SolutionsADM understands your consumer needs and formulation-specific challenges better than anyone in the industry.
The breadth of our sports nutrition ingredient portfolio, coupled with technical ingenuity, applicationsexpertise, and turn-key capabilities bring “One ADM” solutions to the next level.
TextureStarchesEmulsifiers & StabilizersSweetening Solutions Nuts & SeedsSoy/Pea ProteinsSugar Reduction
TasteSeasonings Natural FlavorsSynthetic FlavorsDistillates & ExtractsOils & FatsSweetening SolutionsFood BasesFloursTaste ModifiersVegetable Powders
FunctionalityOils & FatsNatural PreservativesPlant-Based ProteinsEmulsifiers & Stabilizers
ColorColors From NatureColoring Foodstuff
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