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Sponsorship Proposal for Rotary Club of Calgary Sarcee
Dear Rotary Club of Calgary Sarcee Members;
Every year, approximately 110 children are diagnosed with cancer in Alberta. The Kids Cancer Care Foundation of Alberta (KCC)
welcomes these brave families, ensuring that no family, no child, is left to fight this battle alone. KCC is dedicated to fighting
childhood cancer on all fronts and provides funding and programs in four areas; camp, childhood cancer research, hospital
programs and scholarships.
We have an incredible opportunity for the Rotary Club of Calgary Sarcee to support kids affected by cancer and celebrate your
generous role of giving back to the community. With funds raised from the Art from the Heart fundraiser, we propose $20,000 be
invested in the 2012 video and the remainder be directed towards renovations at Camp Kindle.
To educate the community about the impact of childhood cancer and our response to it, we produce an annual video. This moving
portrayal of the families as cancer takes over their lives is both heart-warming and heartbreaking. In five minutes, the video speaks
volumes about the importance of the programs and services of the Foundation. It is one of the best tools we have to communicate
our mission to others and we use it consistently throughout the year.
KCC’s camp programs offer young people across Alberta a chance to escape the rigours of cancer treatment for days of fun-filled
adventure with kids their own age. After months of bed-ridden isolation, children at camp soon discover they are not alone in their
struggles. Plans are underway to customize Camp Kindle to meet the specialized needs of children with cancer. There is an
opportunity for you to create a legacy and become a key builder of Camp Kindle, a special healing place for children with cancer.
On behalf of the children at the heart of our Foundation, thank you for your consideration of this proposal. If you need any
additional information, I would be pleased to meet you and discuss this opportunity further. I can be reached at (403) 984-6208 or
Sincerely,
Ashlee Guise
Community Initiatives Coordinator
Lights, camera, ACTION
Building community support and awareness through
the KCC video:
KCC relies on the generous support of community
partners to fund the numerous programs we offer
throughout the year. The KCC video is one of our
most powerful tool to communicate the impact a
cancer diagnosis has on a child to potential donors;
The video is used extensively for fundraising
purposes, is shown at all KCC signature events, as
well as community initiatives and school
presentations;
The video is shown on hundreds of occasions for
one full year and then intermittently in the future for
various events;
Last year, over 27,000 people visited the KCC
website and 460 people viewed the video online
Provides excellent profile for your Club.
The Audience
The video, with your Rotary logo displayed, is shown to:
Current and potential donors;
School groups;
Shown at over 100 shave events and community
initiatives a year;
The video is débuted at the Parent’s Quest for a
Cure Gala where over 400 prominent Calgarians
see it;
The video is shown at KCC’s four signature
events where more than 1,300 people view it:
- Parent’s Quest for a Cure
- Ride for a Lifetime
- Golf a Kid to Camp
- Dad & Daughter Gala
The video is on our website and youtube. Parent’s Quest for a Cure Gala 2010
To view the 2011 video please visit http://www.youtube.com/watch?v=sIZzw6ofBvI
Meet Karlee & Danielle, stars of the 2012 video
The 2012 KCC video showcases Karlee Lewis and Danielle
Rettie. Two young woman who’ve been through more hardships
than most adults in a lifetime.
At just three years old, Karlee was diagnosed with Acute
Lymphoblastic Leukemia (ALL). In just one moment, life was
turned upside down as the Lewis family began the fight for
Karlee’s life.
Danielle Rettie was just 15 months old when first diagnosed with
cancer. She was diagnosed with astrocytoma, a central nervous
system tumour, which normally occurs in the brain but, in Danielle,
appeared in her spine. Her parents and doctors feared that the
first spinal cord surgery would leave Danielle paralyzed for life, but
through regular physiotherapy, swimming and a large measure of
love and encouragement, Danielle has learned to walk twice in her
lifetime and overcome incredible odds.
The 2012 video takes us into the lives of these two different
families at two different stages of the cancer journey, yet share
one common thing; Kids Cancer Care. The video takes us inside
these girls lives and captures the amazing hope and courage
these children demonstrate.
Karlee (right) and brother Rylie (left) get
ready to send motorcycle riders off at
the 2011 KCC Ride for a Lifetime.
Danielle (left) and Christine McIver
(right) at the 2009 Dad & Daughter
Gala.
You Can Help Build Camp Kindle
Your donation will help ensure that Camp Kindle is a safe and healing place.
6
Background
KCC has been providing camp programs for kids since 1991. Our primary location
for these camps has been Camp Horizon which is owned and operated by Easter
Seals.
This rental arrangement has worked but there were aspects that hindered the
capacity and quality of the programs offered by KCC.
For the past five years, the KCC board of directors and staff have been
investigating the possibility of owning our own camp.
When it was determined that to build our own camp would be financially unfeasible
-- costing close to $20 million--we began to pursue other options.
In 2009, we were presented with an attractive alternative when Silver Creek Guest
Ranch became available for sale.
After a careful assessment of the property and the long-term impact on our
organization, our board of directors chose to pursue this exciting opportunity.
Current Situation
KCC purchased the property on February 25, 2009 and took possession August
28, 2009. The property was renamed Camp Kindle.
Legend
1. Existing Camp Dorm
2. Village Plaza
3. Medical Staff Dorm
4. Staff & Volunteer Dorm
5. New Camper Dorm
6. Main Lodge
7. Arts & Crafts Centre
8. Staff Residence
9. New Camper Dorm
10. Music Hall
11. Campfire Circle
12. Swimming Pool
13. Challenge Course
14. Barn
15. Activity Hall
16. BBQ Area
17. Wellness Area
18. Garage
19. Maintenance Shop
20. Staff Residence
21. Baseball Diamond
22. Soccer/Football Fields
23. Tipis
24. SunSeeker Lodge
Camp Kindle Site Plan
Make the Dream Come True
Purchase Price
The funds will cover the purchase of the 160-acre site with the existing buildings for $2.2 million. A mortgage was necessary to complete the purchase so campaign funds will cover the cost of the camp purchase.
Renovations
Renovations to many of the existing buildings and the camp roadways and infrastructure are required to bring them into compliance with existing building codes, to enable accessibility for people with disabilities and ensure hygienic environments for sick kids. The cost of making the upgrades is estimated at $1 million.
New Facilities
Several aging buildings need to be replaced and we need to add a small medical clinic. The cost of these new facilities is estimated to be $4.1 million.
Recreation
Several installations are required to make the camp a challenging adventure for children, including a swimming pool, a ropes course and a climbing wall. We estimate the cost of these new facilities to be $.7 million.
All the existing programs operated by KCC will continue to be funded during the time of the capital campaign, requiring new funds to be raised to make these changes to Camp Kindle.
We have embarked on a $8 million capital campaign for Camp Kindle.
Your financial assistance can make the dreams of children with cancer come true.
8
Partnership with KCC We would enthusiastically welcome a partnership with the Rotary Club of Calgary Sarcee
- Art from the Heart fundraiser.
Value for the Rotary Club of Calgary Sarcee:
KCC spokeskid – an official spokeskid can attend Art from the
Heart and share their experience. These kid’s stories are
powerful and will help your guests to see the impact of their
support
Volunteer support – we can also provide you with volunteers to
help out at the Art Auction or in the planning of the event
Collateral – we can provide you with ample materials including
signage, brochures, annual reports etc.
Tickets – we can help sell tickets
Promotion – we can promote the Art from the Heart fundraiser
on our website, facebook and twitter account
Past support:
Ashlee Guise (Community Initiatives Coordinator) volunteered for
Art for the Heart in 2009 and 2010
Christine McIver (KCC Founder and CEO) and her husband Ric
McIver attended the Auction in 2009
Marion Nichols and guest attended our opening night at Camp
Kindle in 2009
Recognition
In addition to knowing that you are making life just that much
easier for kids with cancer and their families, we are also
pleased to provide you with the following benefits:
Prominent name and logo recognition in the video credits;
Opportunity to host the video on your Rotary Club of Calgary
Sarcee website;
Copies of the video which will include your logo on the cover;
The opportunity to link KCC’s website to yours;
Rotary Club of Calgary Sarcee logo will appear on KCC’s
scrolling banner on our website for one full year;
Two complimentary tickets to the Parents’ Quest for a Cure
Gala (planned for March 10, 2012);
Recognition in Annual Report (distribution of 2,500);
Invitation to Camp in 2012 where you can see first-hand the
impact of your donation;
Opportunity for Rotary Club of Calgary Sarcee members to
volunteer at Camp
Subscription to our Newsletter
Rotary name on donor wall at Camp Kindle
Opportunity to celebrate your work in building a stronger
community through this partnership.
We invite you to invest $20,000 in the 2012 video and the remainder of funds be
directed towards renovations at Camp Kindle.
Kids Cancer Care Foundation of Alberta
609 – 14 Street NW, Suite 302
Calgary, AB. T2N 2A1
(403) 984-6208
kidscancercare.ab.ca
Charitable Registration number 89940 9171 RR0001
Thank you for your
consideration!
