SPONSORSHIPPROPOSAL: DUBAILEADERSHIP LIVEPrepared for: Sarah JonesPrepared by: Adam Bradford Associates

Meet Sarah Jones

Sarah Jones, 48, has always been tenacious, entrepreneurial and unafraid to speak her mind. At timesbeing the only woman in the boardroom amongst corporate titans in international corporations, she is abeacon of strength for leaders and individuals across the country.

By trade she is a communications professional but in recent years has branched out as a socialentrepreneur, to help people become their personal best in life and in business. She is dubbed the‘reinvention maven’ having helped pull out individuals from the trenches and into the spotlight throughher transformative and action focused approach.

She regularly wades in on topical issues such as the #MeToo campaign, Christmas stress and anxiety andissues regarding career moves and career progression.

Sarah is a resolute speaker, a member of the Professional Speakers Association and she is a writer forBuzzfeed and has had words featured in the Metro, Daily Mail, The Sun and many others. She regularlyspeaks to the BBC and on radio and TV and is media trained.

Her credentials speak for themselves. She says:

'I am a seasoned personal, life, business and career coach. Born with an entrepreneurial spirit and aninsatiable drive to help others find their happiness, I founded my coaching business after a successfulcareer in PR to help people find purpose, meaning and direction in their lives and careers.'

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Qualifications

NLP practitioner, two diplomas from the coaching academy – Personal Performance Coaching, Diplomaand Corporate and Executive Diploma.

Additional CPD certificates from the Coaching Academy in the following areas: Mindfulness, Imagecoaching, Neuroscience, Confidence coaching, Holistic coaching, Behavioural coaching (ACT),Transactional analysis, Resilience coaching, Financial coaching.

As part of my continuing professional development, I have also completed qualifications in these key,challenging areas, where I often help my clients to achieve breakthroughs: Mindfulness, Personal mageand impact, Neuroscience, Confidence, Holistic coaching, Behavioural coaching ACT, Transactionalanalysis, Resilience, Reinvention, Financial.'

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About Dubai Leadership Live (working title)

Developing the next generation of leaders is seen as a strategic challenge of national importance in theUnited Arab Emirates of late (Sage, 2017.) However, the situation is both complex and uncertain.

We will explore this challenge through the lens of ‘wicked problems.’ The concept of wicked problemswas articulated by Churchman in 1967 and Rittel and Webber in 1973. Wicked problems areunstructured, cross-cutting, overlapping and relentless and both politically and socially constructed.

The UAE was, 40 years ago, a fisherman's settlement and has since rapidly grown its GDP. This growthhas brought political, societal and leadership demands which are being explored now more closely thanever.

Sarah Jones would like to introduce an initiative of empowering and motivating diverse backgrounds,particularly women in leadership, through a programme of hands-on action-focused workshopsexploring leadership concepts with young people, women leaders and rising management hires. Over aperiod of a few days, Sarah Jones and a local team of experts will share their leadership practice.

Over 2 days, participants will build their capacity in self-awareness, assertiveness, management, teamdynamics, leadership and mindset growth. Delivered in partnership with local Universities, businessesand entrepreneurs the event boasts a vibrant platform which will showcase emerging leadershipinitiatives, unusual suspects in UAE leadership and position Dubai as a powerhouse market fordeveloping ripe talent in its international position between East and West.

This prestigious event will take place at Dubai International Chamber of Commerce with an exclusiveevening reception hosted graciously by the British Embassy.

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Get involved in our programme

As your marketing partner, Adam Bradford Associates takes our sponsorship agreement very seriously.By making a promise to develop the leadership of Dubai and the UAE region, we will expose your brandto a premium portfolio of branding and marketing opportunities.

CONNECT WITH YOUR CUSTOMERS.

Customers are getting more and more discerning about which companies they do business with. Whatbetter way to communicate your values than by sponsoring an event that matches theirs?

INCREASE SALES.

You'll have unparalleled in-person access to hundreds of people when you become an integral part of theprogramme through title sponsorship, participating in the opening and closing sections, operating yourown pop-up store, and having your brand and message displayed throughout the venue on curtaining,programmes, our press releases, website and main branding with over 10,000,000 OTS across print andonline media.

TELL YOUR STORY AND WIN NEW CUSTOMERS.

Tell a whole new audience how much your company cares about diversity and talent. Take a position onstage in one of our panel sessions and put your brand in front of emerging talent, business professionalsand regional press in order to emphasise your brand's commitment to developing and nurturing itstalent.

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GIVE YOUR STAFF SOMETHING TO SMILE ABOUT.

Responsible companies like yours know how important it is to get staff involved in giving back to thecommunity. Talk to us about how your people can get directly involved in the big event and support thebringing up of the next generation of leaders in the region.

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Added Value

SOCIAL MEDIA EXPOSURE

Sarah-J Coaching, Adam Bradford Associates and our partners have over 30,000 followers on Facebook,Twitter, other social media platforms. We're highly skilled at engaging with and leveraging thoseconnections for your benefit.

A PROVEN TRACK RECORD OF HONESTY AND ACCOUNTABILITY

You want to know your sponsorship is working to support the local economy.Adam Bradford AssociatesWe provide detailed statements to all sponsors after every event detailing our social impact, amountsinvested through our programme into local providers and the benefit the event has had on individualswho attended.

UNIQUE MARKETING CHANNELS

Because we have the longstanding trust of the media and influential local institutions we are workingwith such as Dubai Design District, Dubai Chamber of Commerce, the FCO, Queen's CommonwealthTrust and New York University, we have access to valuable marketing channels. In addition to our owndatabase of clients, we partner with other organisations who will be able to promote you as a part ofyour event involvement and you will be able to benefit from their networks and associationsubsequently.

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Event Leadership Team

Adam Bradford, Project Manager

Adam Bradford is a social entrepreneur and one of Britain's leadingentrepreneurial minds. He is one of the Queen's Young Leaders, anHonourary Fellow of the Royal Commonwealth Society, board advisor tothe Queen's Commonwealth Trust and columnist for media outlets suchas Forbes and The Guardian and is a guest contributor to Sky News. Heworks with brands and social organisations to achieve impact on aglobal scale.

Sarah Jones, Host and Founder

Sarah Jones is a renowned leadership and reinvention coach and shehas worked with corporations, individuals and charities globally totransform their performance. She has a successful background in PRand communications having sometimes been the only woman in aglobal boardroom at companies such as DHL and in the healthcaresector. She is accredited by The Coaching Academy and has numerousqualifications such as Mindfulness, Image Coaching, NLP andNeuroscience.

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Sponsorship Options

Title Sponsorship £15,000

Corporate Sponsor Level £3,000

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How your sponsorship will look and feel

As a Title Sponsor, you'll get star treatment, starting with being noted under the naming of the event inall press and publicity.

Next, your branding will appear on all print collateral, advertising and electronic media associated withthe event. You'll also be invited to display banners and set up a booth at the venue. We recommend apop-up boutique featuring a unique experience for guests to feel immersed in.

On the big day, invite clients, staff, colleagues and friends to enjoy the VIP treatment with a number ofcomplimentary tickets - ideal for your own promotional prize giveaways. A representative from yourcompany will be invited to speak at both the opening and closing of the event and you will receive ticketsto the exclusive partner drinks and networking at the British Embassy.

We think your market and our professional audience are a perfect match. Ensure the loyalty of yourexisting customers and resonate with new ones - all while you help us all to develop the diversity andaccelleration of leadership in the region to secure its future economic prospects.

For more information or to discuss bespoke sponsorship opportunities please contact Adam Bradfordat Adam Bradford Associates, adam.bradford@abpcmail.uk or tel: +44 7950 313113 or +1 323 487 1746.

A full programme along with speaker list and event content is attached, along with supporters andopportunities for your brand to integrate with the programme.

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SARAH JONES LEADERSHIP FORUM - WORKING PROGRAMME

Day 1 - Friday 26 April 2018

8.30am - Breakfast and Registration

9:15am - Opening Address: Sarah Jones 9:30am - Keynote presentation: His Excellency Sheikh Nahyan bin Mubarak Al

Nahyan

The importance of investment in leadership and having a resilient, open-mind

9:45am - Real Life Leaders in Action: Panel Debate chaired by Linda Mills, Vice President for Global Programs at NYU University Abu Dhabi

Hassan Bello, The Ajala Project

Natasha Schyvera, Dubai Chamber Sarah Jones, Sarah-J Coaching

Fourth Speaker TBC, Jameel Arts & Culture Center?

10:45am - Break

11:00am - New Models of Leadership: Chaired by Sarah Jones & Adam Bradford, Queen’s Commonwealth Trust

Kathy Eldon, Creative Visions Foundation Los Angeles

Andrea Paige, Bhutanese Royal Family Aman Merchant, Impact Hub Dubai

12:00pm - Lunch (served in Madinat Gardens)

1:45pm - Leadership Symposium - at old Dubai village, TBC

Open display of UAE and Africa initiatives, supported by Dubai Chamber of

Commerce, British Commonwealth Office & HSBC (tbc) Curated by the Ajala Project - exhibitors TBC

Here delegates see and hear from those running their own initiatives in the region,

before heading to a variety of breakout sessions

3:15pm - Breakout Sessions - at old Dubai Village, TBC

Selection - cycle runs twice

#1: Being a resilient woman leader: Led by Sarah Jones #2: Experiences as an entrepreneur and an intrapreneur: Led by Adam Bradford

and Nicola Brentnall MCVO (Nicola TBC) #3: Breaking cultural norms: Led by NYU University women leaders

5:00pm - closes for evening ceremony

** BREAK **

Networking evening and drinks

Hosted at the British Embassy Dubai, by British Business-UAE Forum

7:30pm til late

Day 2 - Saturday 27 April 2018

Dubai Emirates Towers, supported by Dubai Chamber of Commerce and Youth Zone

8:30am - Breakfast

9:15am - Opening Plenary: Led by Sarah Jones

9:30am - Keynote ‘Leadership and public life in the UAE’: Dan Gledhill, assistant

editor, The National

10:00am - Digital Leadership Seminar: Mohsin Khan, Abu Dhabi Government and social media agency owner

11:15am - Break

11:30am - How to break through personal and professional hurdles in life and

business: Moderated by Sarah Jones

Adnan Mahmood, Dubai Education Ministry Nicola Brentnall, Queen’s Commonwealth Trust

Andrea Paige, Bhutanese Royal Family

12:30pm - Lunch

1:30pm - Practical Career and Leadership Strategies: Seminar by Sarah Jones

2:30pm - Breakout Sessions:

Cycle repeats twice - 45 mins sessions

Connecting business, education and leadership development: Adnan Mahmood, Dubai Ministry of Education

Turning your hobby into a business: Natalia Sychvera, Dubai Chamber Head of

Entrepreneurship

Leadership inside a corporate environment: Ellen Dubois, Head of HR and Employee Retention, Jumeirah Group

4:00pm - Break

4:15pm - Closing plenary by Sarah Jones and Linda Mills, NYU University Abu

Dhabi

5:00pm - Close

This programme has been kindly supported by British Business United Arab Emirates, Dubai Chamber of Commerce, The Ajala Project, Dubai Ministry of

Education and the Government of Abu Dhabi

Context/Situational Analysis Developing the next generation of leaders is seen as a strategic challenge of national importance in the United Arab Emirates of late (Sage, 2017.) However, the situation is both complex and uncertain. We will explore this challenge through the lens of ‘wicked problems.’ The concept of wicked problems was articulated by Churchman in 1967 and Rittel and Webber in 1973. Wicked problems are unstructured, cross-cutting, overlapping and relentless and both politically and socially constructed. The UAE was, 40 years ago, a fisherman’s settlement and has since rapidly grown its GDP. This growth has brought political, societal and leadership demands which are being explored now more closely than ever. The UAE has a population of approximately 9 million people, of which 16% are locals. In 2017 Mathias identified concerns about the values of the next generation of UAE leaders. Current leaders for instance view the younger generation as holding individualistic values that are in conflict with the collective orientation required of good service in betterment of the country and its prospects. Young Emiratis are conditioned by a generous welfare state, high financial expectations and rapid promotion. The Mathias study also uncovered that those in middle management roles tend to be micro leaders and not ‘macro leaders.’ The UAE is committed to a strategy of localisation, replacing foreign workers with more nationals. Time-limited formal learning programs are the most common method of leadership development in the region. The Government of Dubai recognises that there has been too much of a focus on technical skill development and not enough focus on values and behaviours. There are also concerns around building leaders focused on ‘brand image’ rather than a more collectivist approach. (Al Dabbagh and Assad 2010.) Most programs remain classroom based and very few include experiential trips or learning or expert seminars. A survey by Adam Bradford Associates (2018) discovered that many young people, women and non-traditional recruiters have trouble both identifying and developing leadership skills in their employees and managers. 2. Project Description Sarah Jones would like to introduce the initiative through a programme of hands-on action-focused workshops exploring leadership concepts with young people, women leaders and rising management hires. Over a period of a few days, Sarah Jones and a local team of experts will share their leadership practice.

Over 2 days, participants will build their capacity in self-awareness, assertiveness, management, team dynamics, leadership and mindset growth. Participants may choose their level of involvement from a one day pass (£250.00) through to full access to three days (£495.00.)