Sponsorship Program Opportunity€¦ · ABW Connected will have an innovative and strong PR and social media campaign which will reach all regions throughout Africa and globally

ABW Connected Summit Sponsorship Program Opportunity

Produced by:

© Africa Business Women Connected Summit For more information contact Suzanne F Stevens: [email protected]

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TABLE OF CONTENTS

What is ABW Connected? Selected sponsor benefits 3 What makes the program unique? 5 ABW Connected Schedule of Events 6 Post Summit Activities 6 Expected Program Outcomes 7 Sponsorship Levels 8 Title/Platinum Sponsor 9 Speaker Sponsor 10 Gold Sponsor 11 Silver Sponsor 12 Bronze Sponsor 13 Friend Sponsor 14 Organizing Partners 15 Sponsorship Form / Contact Information 16


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Our objective is to enhance economic performance on the continent in the three largest export sectors for women: Craft / Textiles, Agribusiness, Services Building on the strategy: SUCCESS BREEDS SUCCESS ABW intends to unite the strongest African Business Women and emerging business women from ALL 53 COUNTRIES in Africa to each other, to the latest technology, financial and marketing enablers and to African and Global buyers to drive significant growth in their sectors. Building and leveraging on already strong African Business Women is a powerful strategy to impact employment, exports and overall economic prosperity in communities and countries throughout Africa. The initiative will be launched at a kick off summit in Ethiopia April 2013 reaching over 500 African Business Women directly followed by in-country activities reaching over 5,000 women. Currently the program is being supported by a web-enabled platform capturing the “wisdom” of Women Leaders throughout Africa www.wisdomexchangetv.com ABW Connected is seeking your support to help us implement this groundbreaking initiative. ABW Connected offers sponsors not only the opportunity to make a difference to an entire continent, invest and create a rippling effect through the continent, but also the opportunity to improve corporate business performance through an ABW Connected partnership. The ABW Connected summit is by invitation only and will include an elite delegate list of:

• Over 100 Senior African government officials related to Trade, Gender, Technology and Education

• Over 300 leading African women entrepreneurs (two/sector per country) • Over 100 leading Business Women Associations (two/country) • Over 100 leading Students (two/country) • Over 150 International and African trade partners • African regional and Global media

…..and while this event is invite only, there will be post summit activities reaching a much broader audience of over 5,000 throughout Africa.

A program focusing on Africa’s strength

(leading companies, leading associations and leading students)

WHAT IS ABW CONNECTED?

AFRICAN BUSINESS WOMEN


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BENEFITS OF SPONSORING ABW CONNECTED SUMMIT If your company is interested in:

� Expanding your business to new regions in Africa � Deepening your relationships in specific African countries � Market testing and/or showcasing new products/services to women from

across Africa Or

� Strengthening and building your Corporate Social Responsibility program in support of African Women

ABW Connected is the unique opportunity to reach a broad African wide audience of government officials and leading businesswomen and make a significant contribution to economic prosperity in generally marginalized sectors. Access to this audience is guaranteed to increase your contact base and network throughout Africa. ABW Connected will have an innovative and strong PR and social media campaign which will reach all regions throughout Africa and globally. We are keen to develop and adopt creative new custom ideas to support our partners through our social media platform; and we look forward to sharing and exploring these new approaches with you.

ABW Connected will have excellent speaking opportunities; an event where your CEO’s message can be showcased not only to the participant audience but also through our video social media campaign as well as your own company’s social media program.

ABW Connected will offer partners the opportunity to host your own VIP reception events inviting a select list of delegates for you to network with and showcase your company to. ABW Connected will provide a customized reporting package based on the sponsorship deliverables: including the ABW Connected media coverage and specific sponsor media coverage report, the social media impact and sponsor/speaker exposure. In addition we will survey delegate feedback on the sponsor’s value to the event as well as overall impact that the conference has made on economic performance and business efficiencies for the invited delegates and post program participants. These are only a few of the benefits, we look forward to discussing this unique opportunity with you and to developing a customized program which will best meet your needs.


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WHAT MAKES THIS PROGRAM UNIQUE? Pan-African Buyer/Seller Trade Forum - FOR THE FIRST TIME EVER leading companies from the craft/textiles, agribusiness and services sector from ALL of Africa will be connected in Africa to both International buyers & African buyers. Particularly rare is the promotion of Inter-African trade, which is very uncommon amongst these businesses. “Sustainable Trade partnerships” Focus - All too often a one-time sale is made, never to be repeated. The cost to find a “new” customer is far greater than to “keep” a customer. Why do African companies struggle with this and how can it be overcome? A day of workshops is scheduled to discuss the issues and best practices between buyers and sellers, which will be identified in pre-research. The solutions identified will be published and presented in the post summit country presentations and on the ABW Connected website. Scope of Reach & youth involvement – Since associations and students will return to their country and present key summit learnings to their schools and association members – the reach to both youth and African women entrepreneurs across the continent will be vast! (target > 5,000) Latest Communications Technology, Financial enablers, Renewable energy and market trends to be presented. Innovation around these enablers is moving at an extremely rapid pace, in some cases Africa is leading innovation in other cases lagging. When it comes to these sectors many women entrepreneurs are not aware of the latest enablers, which have the potential to transform their business. This key information will also be published and presented in the post summit country presentations and on the ABW Connected website. “Wisdom Exchange TV” is a web enabled sharing of best practices and “words of wisdom” from African women leaders across the continent. Interviews with women leaders throughout all of Africa will begin May 2011. These interviews will be available via video, audio and script on the website and will be used as a key content component to launch the opening ceremonies of the summit.


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ABW Connected Preliminary Schedule of Events

Sunday April 21, 2013

“Welcome”

Monday April 22, 2013

“Day of Inspiration”

Tuesday April 23, 2013

“Day of Learning”

Wednesday April 24, 2013

“Building Sustainable

Partnerships”

Thursday April 25, 2013

“Trading Day”

Opening Ceremony

Breakfast – all

Breakfast - all Breakfast – by sector

Breakfast – by sector

Motivational African & Int’l

Speakers

Technology Speakers Financial Speakers

“Sustainable Partnerships”

workshops

Trade Exhibition

Lunch - all Lunch - all Lunch – by sector No formal lunch Arrival &

Registration

Motivational African & Int’l

Speakers

Energy Speakers Marketing Speakers

“Sustainable Partnerships”

workshops

Trade Exhibition

Sponsor Networking event

+ Cocktail

Reception

Opening Banquet Dinner

“Leadership

Awards”

No formal dinner No formal dinner Closing Banquet dinner

POST SUMMIT Objective: SHARE SUMMIT INFORMATION & LEARNING IN EACH COUNTRY

� The two leading women entrepreneur association representatives and the two students representatives in each country who are invited to attend this summit will be required to return to their country and present key summit learning’s to an additional target audience reaching over 5,000 women throughout Africa.

� Each country presentation will be submitted to the organizers and awards will be

presented post summit for the best presentations – submitting the presentations will be mandatory to participate in the summit.

� Wisdom Exchange TV website (www.wisdomexchangetv.com) will share key “words

of wisdom” from the summit.

� ABW Connected website will post all presentations, a summary of findings as well as the buyer & supplier research.


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EXPECTED PROGRAM OUTCOMES:

1) New Trade Partnerships –Already buyer interest is very high to attend this “first

time” event; it is expected that each company should connect with at least 5 new potential customers. In addition, it is expected that inter-African trade will grow significantly because of these connections.

2) Sharing of Best Practices – The leading companies have succeeded in part

because they have developed strong best practices for their business – the Research study will identify Best Practices related to “building sustainable trade partnerships” and a report will be published and presented at the summit and on the website.

3) Tackling practical trade issues face to face between buyer & seller –The

solutions identified at the summit workshops will be included in the Best Practice report published on the website post conference. It is expected that the companies attending the summit will significantly improve their customer retention and repeat orders with this knowledge. Post summit metrics will track repeat orders of attendees. In addition post conference; in-country presentations will also include this information to assist all attendees to improve their customer relationships thereby gaining repeat orders.

4) Education in new technology, financial enablers, renewable energy &

marketing - The summit will not only reach the leading African companies with this breakthrough information but also business schools and association members. This new information will help companies to reach a broader audience with their products/services and to run their operations more efficiently with new technology ie. Skype! A post summit follow up survey will reveal the information, which was most relevant in impacting the company’s business.

5) “Wisdom Exchange TV is a forum” which is expected to inspire a broad

audience of women throughout Africa to pursue leadership positions and make a difference in their communities. Through sharing “wisdom” on how current women leaders have overcome some of their challenges, and provide insight on how to become a successful leader it is expected that others will learn and be inspired to do the same.


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At Event:

� 4 Complimentary Hotel & Event registration passes & Tuesday evening Addis Ababa tour

� Exclusive host of Sponsorship & VIP networking event (arrival Sunday night) � Top-tier recognition as the host for the opening banquet dinner (Monday night) � Introductory guest speaker for opening banquet � Main Stage banner (company provided) at the opening banquet � Recognized as Title sponsor on all Leadership Awards presented at event � Conference Attendee list � Opportunity to provide promotional material in delegate gift bag � Double exhibition booth in summit foyer and trade exhibition hall � Name & Logo on cover of Delegate Manual recognized as Title sponsor + insert

opportunity in manual, + logo in all printed materials at the event � Logo featured on all name tag lanyards � Sponsorship level recognition on summit banner at the event

Pre-Event:

� Recognition of sponsor level on ABW Connected website � Mention in all media releases and newsletters supporting the event (including logo) � Recognition as title sponsor on all 900+delegate invitations to be distributed (must

finalize sponsorship prior to Fall 2012 to be entitled) � Platinum sponsor recognition on all delegate/promotional materials � Logo and link / Recognition as ABW Title Sponsor on all partner websites ie. CAABWA,

IEF, TIAW � Fixed ad space on Wisdom Exchange TV– a web enabled interview platform � Mention in social media campaign, with direct link to your site � Recognition as featured sponsor on TIAW newsletter

Post Event:

� Recognition in all post in-country presentations made to students and Business Women’s Association members (target >5,000 women)

� Recognized as Title sponsor on all Post Event Awards presented � Recognition as sponsor for entire year on ABW Connected website

TITLE / PLATINUM SPONSOR (1 available) $125,000

ABW Connected Summit ‘Six’ Sponsorship Levels


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At Event: � 3 Complimentary Hotel & Event registration passes & Tuesday evening Addis

Ababa tour � 1hour speaker presentation on Tuesday during “Day of Learning” � Host one of four 4 meal events (Monday bkfst or lunch, Tuesday bkfst or

lunch) � Introductory guest speaker for meal event sponsored � Conference Attendee list � Opportunity to provide promotional material in delegate gift bag � Exhibition booth in summit foyer and trade exhibition hall � Invitation to VIP / Sponsor opening reception � Name & Logo in Delegate Manual recognized as Speaker sponsor + logo in

printed materials at the event � Sponsorship level recognition on summit banner at the event

Pre-Event:

� Recognition of sponsor level on ABW Connected website � Mention in all media releases and newsletters supporting the event (including

logo) � Speaker sponsor recognition on delegate/promotional materials � Logo and link / Recognition as Speaker Sponsor on all partner websites ie.

CAABWA, IEF, TIAW and ABW Connected � Rotating ad space on Wisdom Exchange TV – a web enabled interview

platform � Mention in social media campaign, with direct link to your site � Recognition as speaker sponsor on TIAW newsletter

Post Event:

� Recognition in all post in-country presentations made to students and � Businesswomen’s association members � Recognition as sponsor for entire year on website ABW Connected web

SPEAKER SPONSOR (4 available) $75,000

(One each: Mobile Tech, Financial, Energy, Marketing)


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At Event: � 2 Complimentary Hotel & Event registration passes & Tuesday evening Addis

Ababa tour � Conference Attendee list � Opportunity to provide promotional material in delegate gift bag � Exhibition booth in trade exhibition hall � Invitation to VIP / Sponsor opening reception � Name & Logo in Delegate Manual recognized as Gold sponsor � Sponsorship level recognition on summit banner at the event

Pre-Event:

� Recognition of sponsor level on ABW Connected website � Sponsor recognition on delegate/promotional materials � Rotating ad space on Wisdom Exchange TV – a web enabled

interview platform � Mention in social media campaign, with direct link to your site

Post Event:

� Recognition in all post in-country presentations made to students and Business Women’s association members

� Recognition as sponsor for entire year on ABW Connected website

GOLD SPONSOR (5 available) $50,000


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At Event:

� 2 Complimentary Event registration passes � Conference Attendee list � Invitation to VIP / Sponsor reception � Name & Logo in Delegate Manual recognized as SILVER sponsor � Sponsorship level recognition on summit banner at the event

Pre-Event:

� Recognition of sponsor level on ABW Connected website � Sponsor recognition on delegate/promotional materials � Mention in social media campaign, with direct link to your site

Post Event:

� Recognition in all post in-country presentations made to students and � Business Women’s association members � Recognition as sponsor for entire year on ABW Connected website

SILVER SPONSOR (10 available) $25,000


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At Event:

� 1 Complimentary Event registration passes � Conference Attendee list � Invitation to VIP / Sponsor reception � Name & Logo in Delegate Manual recognized as BRONZE sponsor � Sponsorship level recognition on summit banner at the event

Pre-Event:

� Recognition of sponsor level on ABW Connected website � Mention in social media campaign, with direct link to your site

Post Event:


BRONZE SPONSOR (15 available) $15,000


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At Event: � Conference Attendee list � Name & Logo in Delegate Manual recognized as FRIEND sponsor � Sponsorship level recognition on summit banner at the event

Pre-Event:

� Recognition of sponsor level on ABW Connected website Post Event


FRIEND SPONSOR (20 available) $5,000


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ORGANIZING PARTNERS

CAABWA, The Canadian and African Business Women’s Alliance is a non-profit organization founded in 2000 with the mandate to support African women entrepreneurs in their efforts to participate in international trade. CAABWA has managed over 30 CIDA internships throughout Africa over the last seven years and is made up of a strong board, volunteers and African network with extensive experience in executing trade missions, events and capacity building. www.caabwa.com

CAWEE, Centre for African Women Economic Empowerment is an indigenous NGO, operating in Ethiopia. Its major objective is to promote the economic empowerment of women. CAWEE works closely with development partners that promote the causes of African women in business and specifically provides capacity building for women entrepreneurs and women entrepreneur associations.

The Ignite Excellence Foundation’s (IEF) mission is leadership, advocacy and education for women in the developing world. The vision is to invest, inspire and develop women leaders. www.wisdomexchangetv.com is a major IEF initiative which is broadcasting interviews with African women leaders throughout the continent. www.igniteexcellencefoundation.org

TIAW, The International Alliance for Women unites, supports and promotes professional women and their networks to work together, share resources and leverage ideas. TIAW’s purpose is to encourage, develop, fund and implement programs that foster economic empowerment and advancement for women around the world; a not for profit corporation founded in 1980 representing more than 35,000 members worldwide. www.tiaw.org

The Federation of National Associations of Women in Business in Eastern and Southern Africa. FEMCOM is a COMESA institution. (Common Market for Eastern and Southern Africa - promoting regional economic integration through trade and investment. Its membership consists of 19 states).

The main objective of FEMCOM is to promote programmes that integrate women into trade and development activities in the region, in particular, in the fields of agriculture, industry, trade, services, fishing, mining, energy, transport, communications and natural resources. FEMCOM was founded on the idea that regional economic integration cannot be seen to have succeeded if it did not involve the full and equal participation of women in business. www.femcom.org / www.comesafemcom.org


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The Chelsea Group / Osprey Associates (TCGOSP) is a partnership of consulting firms with a proven track record and a strong background in developing, managing, marketing and implementing international seminars and conferences, trade missions, and trade shows since 1990. This group has extensive experience working with senior levels of business and government in Canada and abroad, including the Department of Foreign Affairs and International Trade (DFAIT), Industry Canada, the Canadian International Development Agency and Canadian Embassies and Consulates around the globe. They have organized over 100 conferences and Trade Missions in Canada and abroad that have ranged from 200 to 1500 delegates. www.chelsea-group.net


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Your are welcome to email [email protected] with your interest level and Suzanne F Stevens will be happy to contact you to further discuss. Please provide the following information below. You may print this document and place as an attachment in the email or just provide the information in an email directly.

Sponsorship Opportunity (Please indicate your level of interest)

¨ Title/Platinum Sponsor $125,000 ¨ Speaker Sponsor $75,000 ¨ Gold Sponsor $50,000 ¨ Silver Sponsor $25,000 ¨ Bronze Sponsor $15,000 ¨ Friend Sponsor $5,000 ¨ Unsure ¨ Other

Thank you for your consideration. Together we will invest in the African women business leaders of tomorrow.

Contact Name

Company Name (exact name for promotional signage)

Contact Phone

Contact Email

Address City Province/State Country

SPONSORSHIP FORM

Documents

Sponsorship Program Opportunity€¦ · ABW Connected will have an innovative and strong PR and social media campaign which will reach all regions throughout Africa and globally