Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Sponsorship & Partnership Opportunities
20-21 MARCH 2019 ICC SYDNEY, DARLING HARBOUR
totalfacilities.com.au / #TotalFacilities
Total Facilities is the single most important business event for Australia’s facilities management (FM) and building-related industries.
As the nation’s central market place for facilities and like-minded professionals the event reflects the evolutionary nature of the industry and champions high performing environments. No other event of its kind sees more business conducted or delivers the quality of hard to reach decision makers integral to growing your business.
Who we are
WHAT OUR VISITORS COME TO SEE
74%to see new products / innovations
43%to network amongst the industry
54%to keep up with industry trends
FM Services & Providers
Software & Technology
Fitout & Space Planning
Cleaning & Maintenance
Green FM
Health & Safety
Security HVAC/R Waste Management
BUSINESS WE ATTRACT
Who visits?From Facilities and Building Managers to Environment and Project Managers, Total
Facilities attracts real buyers and influential decision makers responsible for the
performance of some of the nation’s largest facilities and workplaces.
PURCHASING TRENDS
54% of buyersAT TOTAL FACILITIES HAVE JOINT OR
SOLE RESPONSIBILITY FOR PURCHASING FACILITY PRODUCTS AND SERVICES
74% of buyersARE ACTIVELY SEEKING NEW
PRODUCTS AND INNOVATIONS
$200,875 average total value
OF SALES EXPECTED AS A RESULT OF EXHIBITING AT TOTAL FACILITIES
TOTALFACILITIES.COM.AU
01 / TFX19
Extend your marketing reach with Total Facilities
Central Networking Lounge
Seminar Theatres
Smart Zone & Smart Start-ups
Best Bathroom Competition
Event Registration
Digital Advertising
Promotional Opportunities
Bespoke Partnerships
SPONSORSHIP & PARTNERSHIP OPPORTUNITIES
Build brand awareness in a targeted and qualified market
Gain access to the Total Facilities networks
Differentiate from your competitors and stay front of mind
Launch products and services through targeted trade marketing
Increase credibility through association with the premier event for the industry
Drive visitor traffic to your stand to generate new business and strengthen relations.
TOTALFACILITIES.COM.AU
02 / TFX19
The Central Networking Lounge is the major networking space on the show floor and serves as a popular, busy meeting point. Ideal for networking and entertaining clients, the Central Networking Lounge offers visitors and exhibitors hot food and beverages throughout the event.
Central Networking Lounge
SPONSORSHIP BENEFITS
Awareness ExposureNetworking Industry Credibility
BRANDING AND PROMOTION
Exclusive naming rights to the Central Networking Lounge.
Prominent branding on Central Networking Lounge structure and signage
Opportunity to provide branded reusable or recyclable coffee cups, serviettes (supplied by sponsor, if/where applicable)
Opportunity for live product placement within the Central Networking Lounge
Opportunity to have promotional material on display within the Central Networking Lounge
Opportunity to provide catering staff with branded aprons, t-shirts or caps (supplied by sponsor)
Company logo and recognition as the Central Networking Lounge sponsor displayed on all on-site sponsor signage and floorplans
Company logo displayed on a scrolling sponsor banner on the Total Facilities website
Company logo, profile, website link and recognition as the Central Networking Lounge sponsor on the sponsor page of website
Integration and exposure across comprehensive pre-event marketing and promotional campaign
Advert included in printed show guide available to all attendees at the event
Selected content to be disseminated pre-event via Total Facilities social channels
Company logo and acknowledgement as the Central Networking Lounge sponsor in Official Show Guide.
Example only. Speak to the team for tailored proposal with full sponsor package inclusions
TOTALFACILITIES.COM.AU
03 / TFX19
Arguably offering the best value in the industry, the Speaker Series presents tried and tested strategies from expert panellists, who are leading the way in facility thinking. The education program is a key visitor drawcard and last year was standing room only, offering your company exclusive exposure to this highly engaged audience across the two days.
In 2019 there will be 2 opportunities to be part of the education program through sponsorship of either the Business Solutions Stage OR the Smart Buildings Theatre.
Speaker Series
Awareness ExposureNetworking Thought Leadership
Exclusive sponsorship and naming rights of the Seminar Theatre, ie. The [Your Brand] Smart Buildings Theatre, [Your Brand] Business Solutions Stage
Prominent sponsor branding on stage signage, banners and lecterns
Logo inclusion on all official show floorplans
Opportunity to distribute promotional material within the Seminar Theatre before sessions
Opportunity to advertise on digital signage at entry to theatre
Company logo and recognition as Seminar Theatre sponsor displayed on all on-site sponsor signage and floorplans
Company logo displayed on a scrolling sponsor banner on the Total Facilities website
Company logo, profile, website link and recognition as the Seminar Theatre sponsor on the sponsor page of website
Integration and exposure across comprehensive per-event marketing and promotional campaign
Selected content to be disseminated pre-event via Total Facilities social channels
Opportunity for senior representative to join panel discussion session as part of the Speak Series program
Advert included in printed show guide available to all attendees at the event
Company logo and acknowledgement as the Seminar Theatre sponsor in Official Show Guide.
Example only. Speak to the team for tailored proposal with full sponsor package inclusions
BRANDING AND PROMOTION
TOTALFACILITIES.COM.AU
04 / TFX19
SPONSORSHIP BENEFITS
Situated at the entrance to Total Facilities, the registration area has continually high visitor traffic. This package provides maximum exposure as your brand will be seen by every attendee as they arrive, register for entry and enter the event.
Exclusivity as the Registration sponsor
Company logo included on the online visitor registration page
Company logo included on all attendee lanyards available to all visitors and exhibitors in the event
Company logo on screens/signage at the registration desk
Opportunity to provide registration staff with branded shirts, t-shirts or caps (supplied by sponsor)
Company logo and recognition as Registration sponsor displayed on all on-site sponsor signage and floorplans
Company logo displayed on a scrolling sponsor banner on the Total Facilities website
Company logo, profile, website link and recognition as the Registration sponsor on the sponsor page of the website
Integration and exposure across comprehensive pre-event marketing and promotional campaign
Selected content to be disseminated pre-event via Total Facilities social channels
Advert included in printed show guide available to all attendees at the event
Company logo and acknowledgement as the Registration sponsor in the Official Show Guide.
Awareness ExposureNetworking
Registration Sponsor
Example only. Speak to the team for tailored proposal with full sponsor package inclusions
BRANDING AND PROMOTION
TOTALFACILITIES.COM.AU
05 / TFX19
SPONSORSHIP BENEFITS
Now entering its fifth year, the coveted Best Bathroom Competition is a nationwide search for Australia’s best restroom facility. Sponsorship of this competition offers an exclusive opportunity to align your brand with the growing importance of washroom hygiene and design in all facilities.
As Total Facilities’ Hygiene Partner you’ll not only align yourself with some of the best bathrooms in Australia, but receive nation-wide media coverage as this competition is a key media drawcard, both pre-event and onsite
Exclusivity as the Official Hygiene partner
Exclusive naming rights to Best Bathroom Competition – Brought to you by [Your Brand]
Company logo prominently located on the all Bathroom Competition pages on website and marketing communications
Inclusion in Best Bathroom launch press release
Your company to be part of the official Best Bathroom judging panel
Editorial Opportunities in pre-event marketing promotion of the best bathroom competition
Exposure of your company in social media best bathroom campaign
Company logo and recognition as Hygiene sponsor displayed on all on-site sponsor signage and floorplans
Branding included in a dedicated feature space in show highlighting the Best Bathroom award winners
Company logo displayed on a scrolling sponsor banner on the Total Facilities website
Company logo, profile, website link and recognition as the Hygiene sponsor on the sponsor page of the website
Advert included in printed show guide available to all attendees at the event
Company logo and acknowledgement as the Hygiene sponsor in the Official Show Guide
Company logo on Best Bathroom Feature onsite at Total Facilities
Awareness ExposureNetworking Media Coverage
Best Bathroom Competition & Hygiene Sponsor
EXPOSURE AT A GLANCE Today Show - Channel 9
The Project - Channel 10
News.com.au
Commercial Real Estate
Domain Magazine - The Age
ABC Radio
SBS radio
Daily Telegraph online
The Herald Sun
Dailymail.com.au
Radio 2GB Sydney
Triple M
Radio LAFM Launceston
Better Homes & Garden Magazine
News Limited
9Honey (Channel 9 online news)
Realestate.com.au
Realcommercial.com.au
Example only. Speak to the team for tailored proposal with full sponsor package inclusionsTOTALFACILITIES.COM.AU
06 / TFX19
BRANDING AND PROMOTION
SPONSORSHIP BENEFITS
Technology is driving the industry forward and nowhere is that more evident than in Total Facilities dedicated Smart Zone & Smart Start Ups. Make your brand synonymous with innovation and establish yourself as a progressive industry leader by supporting this thriving hub on the Total Facilities show floor.
The zone showcases exhibitors that provide hardware and software solutions in the following areas:
Big data analytics
IoT technologies
Cloud-based solutions
Energy management
Sustainability and efficiency
Building automation
Location-based services
Occupant comfort and productivity
Building Information Modelling (BIM)
NFC sensors
Smart lighting
Smart surveillance
ExposureNetworking Industry Credibility
SMART ZONE
Following the successful launch in 2018, the Smart Start-Ups returns in 2019, offering a dedicated platform for new companies to engage on a commercial platform and break into the FM market.
Support the next generation industry game-changers and align your brand with the newest technologies to hit the market with this unique platform for start-up companies.
SMART START-UPS
Brand Alignment
Smart Zone & Smart Start Ups
TOTALFACILITIES.COM.AU
07 / TFX19
SPONSORSHIP BENEFITS
The Total Facilities digital platforms offer year round engagement with a dedicated waste and facilities management audience with over 93,000 views each year. But it’s the three months pre-event that really sees web traffic peak as visitors plan their FM experience.
Take advantage of our pre-event digital marketing opportunities to make your brand cut through the noise and stand out from the competition.
LEADERBOARD PACKAGESThis package offers branding on the top visited pages of Total Facilities - the homepage, exhibitor directory and product directory. These pages receive 18,498 views over the peak period where your banner will take prime position on the homepage and rotate on the directory pages.
DIRECTORY PACKAGESDirectory pages are key visitor planning tools and with 6,709 page views in the peak period, these are the second most visited pages on the Total Facilities website.
EDM PACKAGES
Total Facilities has an email database of 19,000+ subscribers. Our eDMs are a regular channel for show and industry news, insights and product features and are a cost-effective tool to put your brand in front of an engaged audience.
Awareness Exposure
Digital Advertising
Brand AlignmentTOTALFACILITIES.COM.AU
08 / TFX19
SPONSORSHIP BENEFITS
SHOW BAGSA walking advertisement for your brand. Every visitor to Total Facilities receives a free re-suable show bag that features your logo alongside the Total Facilities logo which has longevity well after the doors have closed.
SHOW BAG INSERTSWhy not include a promotional insert in the show bag for an extremely cost-effective way of enhancing your presence at Total Facilities. This guarantees exposure to all visitors and is an opportunity open only to exhibitors.
LANYARDSLanyards are worn by every visitor, speaker and exhibitor at the event as their identification to enter Total Facilities. This high visibility opportunity features your company logo on each lanyard maximising your brand impact at the event.
WI FIHelp visitors stay connected with Wi Fi Sponsorship. All visitors will be directed to log-on to the complimentary Wi Fi available at the venue. This sponsorship opportunity offers exclusive splash pages to ensure all visitors are see you brand before they log on.
Promotional Opportunities
TOTALFACILITIES.COM.AU
09 / TFX19
Awareness ExposureBrand Alignment
SPONSORSHIP BENEFITS
Whatever your vision, we can create a bespoke package or partnership that will enhance your engagement with the facilities management industry.
These opportunities offer intimate brand alignment with Total Facilities and unparalleled brand exposure at the highest level. We can work closely with you to deliver successful business outcomes through the creation and delivery of fully integrated partnerships.
Strategic Partnerships & Bespoke Packages
Awareness ExposureNetworking Thought Leadership
Industry Credibility
TOTALFACILITIES.COM.AU
10 / TFX19
SPONSORSHIP BENEFITS
20-21 MARCH 2019 ICC SYDNEY, DARLING HARBOUR
CONTACT THE TEAM
Jessica Kliese Client Manager
E: [email protected] P: +61 (0)3 9261 4518
Andrew Lawson Event Manager
E: [email protected] P: +61 (0)3 9261 4664
Be smarter about your exhibiting experience
Find out more about how you can make Total Facilities work smarter for you and your exhibiting objectives, to help
you drive real business outcomes.
totalfacilities.com.au / #TotalFacilities