GET CONNECTED

CAPITAL CITY COMIC CON

WWW.CAPITALCITYCOMICCON.CA

SPONSORSHIP PACKAGE

MARCH 20-22, 2020Victoria Conference Centre & Crystal GardenVictoria, BC

Brenda KnapikManager Business Development & Sponsorship ServicesDestination Greater VictoriaP: 250-414-6973 C: 250-661-2387

@CAPCITYCOMIC | #CAPCITYCOMIC

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CAPITAL CITY COMIC CONCapital City Comic Con is a three-day celebration of pop culture across virtually all genres, including: animation, anime/manga, toys, gaming, fantasy, science fiction, television, movies, entertainment and comics. Guest speakers, exhibitors and panel sessions have something for everyone, from hardcore super fans to young families.

When: March 20-22, 2020

Where: Victoria Conference Centre & Crystal Garden

Expected Attendance: 9,000 - 12,000

Exhibitors: 200+

PRESENTING PARTNERS Going beyond the efforts of mere mortals, this terrific trio of community-minded organizations is thrilled to bring to Victoria the 3rd annual Capital City Comic Con, a project that unites super fans on all things pop culture!

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2019 HIGHLIGHTSCELEBRITY GUESTS• Dan Fogler

• Skeet Ulrich

• Malcolm McDowell

CREATOR GUESTS• Larry Hama

• Bob McLeod

• Glen Mullaly

• John Gallagher

• Brett Breeding

• Jordan Stratford

• Ken Steacy

• Diana Greenhalgh

• Kasey Golden

• Ian Boothby

• Pia Guerra

• Bob Camp

• Andy Poon

• Sun Khamunaki

• Nat Jones

• Marco Rudy

• Gareth Gaudin

• Dan Schoening

• Chapterhouse Artists & Authors

DAN FOGLER’S PANEL WAS THE MOST HILARIOUS, FUN, AMAZING EVENT. IT COULD NOT HAVE BEEN BETTER. PEOPLE LOVED IT!”- ATTENDEE

“

• Jake “The Snake” Roberts

• Marina Sirtis

• Garrett Wang

Thanks to organizers, volunteers and staff for putting on another amazing event. This event will continue to get better because of all the work you put in for the fans. - Attendee

Awesome Experience! Could not be

more pleased with the professionalism

and organization of such a large event.

Great work to everyone involved,

definitely looking forward to next year.

- Attendee

That was a seemingly flawless convention. We had a blast. Well done, team! – Gareth Gaudin (creator guest)

2nd year is amazing; day two is packed in here, you can’t ask for a better con. Capital City is rocking it out - 2nd year I am blown away! - Keith Morgan (Ghostbusters of BC).

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GET CONNECTED TO THE FANS The 2nd annual Capital City Comic Con attracted more than 9,500 comic enthusiasts, with over 1,700 buying full 3-day passes and 599 family passes. 24% of attendees were from outside Greater Victoria. In 2020, we have plans to expand the program and activations for a target attendance growth to between 10,500 – 12,000 on-site participants.

Capital City Comic Con is the ultimate opportunity to connect with consumers in a unique, engaging and highly experiential environment. Let us help you connect your brand to this vibrant and growing phenomenon!

95% OF 2019 ATTENDEESSURVEYED WOULD RECOMMEND CAPITAL CITY COMIC CON

Fans you will reach:• 10,000- 12,000 fans

• 50/50 split between males/females

• 27% with an annual income of $60k+

• 70% list primary motivator for coming as shopping

• 43% plan to bring their families

• From across Vancouver Island, Seattle, Alberta and the Lower Mainland.

• Other like-minded businesses and organizations

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2019 ATTENDEE BREAKDOWN

4%6%

6%

17%

67%

67% Victoria

17% Northern Vancouver Island

6% Greater Victoria Region

4% Lower Mainland

6% Canada & International

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CONNECT WITH MEDIA Being a Capital City Comic Con sponsor will provide you with access to media coverage opportunities through our promotional partnerships and rich, coverage-worthy content.

• As a major local event, it is sure to garner significant event coverage from local, regional and vertical media outlets.

• A growing list of media partners in 2020 to ensure integrated coverage across radio, TV and print.

• Our Capital City Comic Con Program Guide is distributed to all attendees, and is their go-to source of event and schedule information.

• Social media will also be an important communication channel for this event. User engagement is anticipated to rise thanks to the visual nature of the event.

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• Powerful brand exposure – reach beyond your database

• Expand reach and generate leads – we bring fans right to you

• Engage with your target audience – create unique activations to attract fans

• Align your brand with one of Canada’s top destinations for travel and tourism

• STAND OUT as a leader in the Industry

• Deliver the WOW – create engaging activations

• Ignite your brand – drive product awareness, create positive perception and

build brand recognition

WHY PARTNER WITH CAPITAL CITY COMIC CON 2020

96% OF ATTENDEES SURVEYED WERE

SATISFIED TO VERY SATISFIED WITH THE

2ND ANNUAL CAPITAL CITY COMIC CON.

“Partnering with Capital City Comic Con created a winning

partnership with the Bay Centre, providing an exclusive value-added

offer to attendees while driving existing and new clientele to the

shopping centre through the event.”

Adrienne Lockstead, Marketing Director, The Bay Centre

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PARTNERSHIP OPPORTUNITIESLooking to showcase your brand as a key player in the industry in Victoria? Become a key brand partner and we will incorporate your brand into many areas of the program from exhibits to activations, brand exposure and advertising! Don’t miss your chance to stand out as a leader at Victoria’s 2020 Capital City Comic Con.

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SPONSORSHIP LEVEL COMMUNITY SUPPORTER

COMMUNITY GOLD BRONZE SILVER GOLD

Cost $500 $1,500 $3,000 $6,000 $10,000

ON-SITE

Sponsorship Booth 8'X6' 10' X 10' 20' X 10'

Opportunity to provide promotional collateral for inclusion in VIP bags (500)

Yes Yes Yes

Program Guide Full Colour Ad

Business Card Size

Quarter Page Half Page Full Page

Event Signage Logo Recognition

Community Supporter

Community Gold

Bronze Sponsor

Silver Sponsor

Prominent Gold Sponsor

On-site Digital Slideshow Logo Recognition

Yes Yes Yes Yes Yes

ONLINE

Sponsor Feature on Social Channels Yes Yes

Website Logo Recognition Yes Yes Yes Yes Yes

Recognition in CapCity E-newsletter Yes Yes Yes Yes Yes

TICKET INCLUSIONS

3-Day Vip Adult Passes 2

3-Day Adult Passes 2 4

1-Day Adult Passes(Friday & Sunday only)

2 6 8 10 12

KEY SPONSORSHIP LEVELS

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GOLD SPONSOR $10,000

• Exclusive 20’ x 10’ sponsorship booth located on-site in a prime, high visibility, high traffic zone

• 4 booth staff passes• Full page, colour ad in official Capital City Comic Con program• Two (2) exclusive sponsor features on CapCity social channels• Company name/logo will be prominently featured as Gold

Sponsor on event signage• Company logo featured on looping slideshow displayed on

venue’s eight (8) TV monitors• Company logo displayed as Gold Sponsor on website• Thank you to sponsors logo recognition in e-newsletter• 2 x 3-Day VIP Adult Passes• 4 x 3-Day Adult Passes• 12 x 1-Day Adult Passes (Friday & Sunday only)

SILVER SPONSOR$6,000

• 10’ x 10’ sponsorship booth located on-site in a high visibility, high traffic zone

• 3 booth staff passes• Half page colour ad in official Capital City Comic Con program• One (1) exclusive sponsor feature on CapCity social channels• Company name/logo will be featured as Silver Sponsor on event

signage• Company logo featured on looping slideshow displayed on

venue’s eight (8) TV monitors• Company logo displayed as Silver Sponsor on website• Thank you to sponsors logo recognition in e-newsletter • 2 x 3-Day Adult Passes• 10 x 1-Day Adult Passes (Friday & Sunday only)

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BRONZE SPONSOR$3,000

• 8’ x 6’ sponsorship booth located on-site in a high visibility, high traffic zone

• 2 booth staff passes• Quarter page, colour ad in official Capital City Comic Con

program• Company name/logo will be featured as Bronze Sponsor on

event signage• Company logo featured on looping slideshow displayed on

venue’s eight (8) TV monitors• Company logo displayed as Bronze Sponsor on website• Thank you to sponsors logo recognition in e-newsletter• 8 x 1-Day Adult Passes (Friday & Sunday only)

COMMUNITY GOLD SPONSOR$1,500

• Business card sized, colour ad in official Capital City Comic Con program

• Company name will be featured as Community Gold Sponsor on event signage

• Company logo featured on looping slideshow displayed on venue’s eight (8) TV monitors

• Company logo displayed as Community Gold Sponsor on website

• Thank you to sponsors logo recognition in e-newsletter• 6 x 1-Day Adult Passes (Friday & Sunday only)

COMMUNITY SUPPORTER$500

• Company name will be featured as Community Supporter Sponsor on event signage

• Company logo featured on looping slideshow displayed on venue’s eight (8) TV monitors

• Company logo displayed as Community Supporter on website

• Thank you to sponsors logo recognition in e-newsletter• 2 x 1-Day Adult Passes (Friday & Sunday only)

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ADVERTISING OPPORTUNITIES

DON’T SEE WHAT YOU'RE LOOKING FOR?There are many ways to partner with us. In keeping with the experiential focus of the event, if you are interested in activating your brand in a unique, interactive way, we are happy to work on a customized package to fit your specific needs.

Contact us today!

Brenda KnapikManager Business Development & Sponsorship ServicesDestination Greater VictoriaP: 250-414-6973 C: 250-661-2387

Full Page Ad $1,000

1/2 Page Ad $700

1/4 Page Ad $450

Business Card Size Ad $300

Back Cover $2,000

Inside Front Cover $1,500

Inside Back Cover $1,500

ADVERTISE IN THE PROGRAM

EXCLUSIVE AD SPACE