NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES

CONTACTS: MALCOLM SMITHSenior Vice President of Business Development202.408.2141msmith@ustravel.org

KRISTA ROEPKEManager, Exhibitions and Sponsorships202.408.2149kroepke@ustravel.org

NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIES

EDUCATIONAL SEMINAR FOR TOURISM ORGANIZATIONS (ESTO)

ESTO is the definitive destination marketing conference in the United States. This U.S. Travel Association signature event combines high-quality, unique, travel-focused content and indispensable industry networking to create an unforgettable experience. This immensely popular annual event routinely draws more than 750 delegates, representing nearly every state and U.S. territory tourism office, along with local and regional destination marketing organizations.

An ESTO highlight is the awards dinner, where we honor marketing excellence:

More than 750 attendees are expected. Attendee makeup includes seasoned industry veterans with 40 percent having worked in the travel industry for 16 or more years, roughly 31 percent holding management or executive roles and about 40 percent working directly in marketing. Based on ESTO attendee survey feedback, more than 55 percent of delegates say they enjoy meeting with vendors at ESTO.

• The Destinations Council Destiny Awards honor creative and results-driven marketing programs and special projects by destination marketing organizations.

• The National Council of State Tourism Directors (NCSTD) Mercury Awards honor outstanding state tourism office programs.

August 26-29, 2017, in Minneapolis, MN

TARGET AUDIENCE PROFILE

DATES AND LOCATION

SPONSOR REGISTRATION FEES: Member: $875 • Non-Member: $1,025

NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIES

ESTO LEARNING LABS

ESTO has a new option available to showcase your organization’s talents and cutting-edge knowledge. For 2017, ESTO is expanding the Saturday Learning Lab into four offerings.• Your organization will have the opportunity to conduct two back-to-back presentations to the ESTO delegates on

Saturday, August 26, from 2:00-3:30 p.m. and again from 3:45-5:15 p.m.• While these sessions are optional for the delegates, approximately 300 delegates are expected to register for the

afternoon sessions.• Delegates are looking for hands-on education and marketing insights that they can implement in their home

destination.• Topics such as branding, digital marketing, content analysis, analytics, research, social media, advertising and public

relations are among the many topics the delegates are seeking.

OPPORTUNITY - Only four sponsorships available at $25,000 each

Platinum Sponsors* SOLD

Gold Sponsors* SOLD

Silver Sponsors* SOLD

Bronze Sponsors* SOLD

PLATINUM – Allows five paid and two complimentary attendees

Awards Dinner

• A highlight of ESTO and one of U.S. Travel’s most prestigious sponsorships.

• Recognition throughout the awards dinner.• An opportunity to welcome and address the audience and play

promotional video.• Two reserved tables (10 seats each).• Your logo incorporated within the event theme.• Logo and company description in ESTO’s Official Program.• Logo added to the ESTO email template for all promotional and

logistical emails.• High-boy table on Sunday, August 27, from 2:30 to 3:00 in close

proximity to the Professional Development Network sessions.**

SOLD

Luncheon(s)

• Branding throughout lunch.• Opportunity to address the audience.• Recognition from the podium and distribution of collateral materials

and signage.• Logo and company description in ESTO’s Official Program.• Logo added to the ESTO email template for all promotional and

logistical emails.• High-boy table on Sunday, August 27, from 2:30 to 3:00 in close

proximity to the Professional Development Network sessions.**

Monday - SOLD

Tuesday - SOLD

*Discounts apply to 2017 sponsors; copay determined by sponsorship level

NOTE: 2016 SPONSORS HAVE FIRST RIGHT OF REFUSAL THROUGH NOVEMBER 15, 2016

SOLD

NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS

GOLD – Allows three paid and one complimentary attendee(s)

Keynote Speaker

• Opening Keynote session on day one with recognition from the podium.• Opportunity to play a promotional video.• Signage.• Logo and company description in ESTO’s Official Program.• High-boy table on Sunday, August 27, from 2:30 to 3:00 in close

proximity to the Professional Development Network sessions.**

SOLD

Monday Reception

• Network with delegates and distribute materials from six-foot table at reception.

• Recognition of sponsorship from podium.• Opportunity to brand reception with pop-up displays, napkins and

glasses, video loop and banners (cost responsibility of sponsor and subject to U.S. Travel approval).

• Logo and company description in ESTO’s Official Program.• High-boy table on Sunday, August 27, from 2:30 to 3:00 in close

proximity to the Professional Development Network sessions.**

SOLD

NCSTD and Destinations Council Dinner

• Opportunity to address the National Council of State Tourism Directors at the exclusive Saturday-night dinner.

• Opportunity to address the Destinations Council at the exclusive Friday-night dinner.

• Signage and branding opportunities.• Logo and company description in ESTO’s Official Program.• High-boy table on Sunday, August 27, from 2:30 to 3:00 in close

proximity to the Professional Development Network sessions.**

SOLD

Afternoon Break(s) and Concurrent Sessions

• Network with delegates and distribute materials from six-foot table at Networking Break.

• Recognition from the podium during concurrent sessions.• Signage at afternoon break and concurrent sessions.• Opportunity to play a video that is under two minutes at the

beginning of the concurrent sessions.• Logo and company description in ESTO’s Official Program.• High-boy table on Sunday, August 27, from 2:30 to 3:00 in close

proximity to the Professional Development Network sessions.**

Monday - SOLD

Tuesday - SOLD

PLATINUM (CONTINUED) – Allows five paid and two complimentary attendees

Opening Reception

• Branding throughout the reception.• Opportunity to address the audience during Welcome Remarks on

Monday morning.• Logo and company description in ESTO’s Official Program.• Logo added to the ESTO email template for all promotional and

logistical emails.• High-boy table on Sunday, August 27, from 2:30 to 3:00 in close

proximity to the Professional Development Network sessions.**

SOLD

** Other sponsors may add on a table for $2,500. Subject to availability. Times subject to change.

NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS

SILVER – Allows two paid and one complimentary attendee(s)

General Sessions

• Recognition from the podium.• Opportunity to play a video that is under two minutes.• Signage.• Logo and company description in ESTO’s Official Program.

Session II – SOLD

Session III - SOLD

Session IV - SOLD

Morning Concurrent Sessions

• Recognition from the podium.• Opportunity to play a video that is under two minutes.• Signage. • Logo and company description in ESTO’s Official Program.

Monday - SOLD

Tuesday - SOLD

Registration• Signage and collateral distribution at the on-site registration desk. • Logo and company description in ESTO’s Official Program.

SOLD

Breakfast(s)

• Branding and signage during breakfast.• Opportunity to play a promotional video.• Recognition from the podium and signage.• Logo and company description in ESTO’s Official Program.

Monday - SOLD

Tuesday - SOLD

Morning Networking Breaks

• Network with delegates and distribute materials from six-foot table at the morning Networking Break.

• Recognition from the podium prior to the morning Networking Break.• Signage at the morning Networking Break and concurrent sessions.• Logo and company description in ESTO’s Official Program.

Monday - SOLD

Tuesday - PENDING

Room Drop(s)• Opportunity to place a premium item in each delegate’s room on

Monday or Tuesday evening to highlight your products and services.• Logo and company description in ESTO’s Official Program.

Sunday - SOLD

Monday - $10,000

Hotel Key Cards

• Logo imprinted on hotel room key cards.• Logo and company description in ESTO’s Official Program.

SOLD

NCSTD and Destinations Council Meetings and Lunches

• Opportunity to address the National Council of State Tourism Directors and Destinations Council leaders at the exclusive Sunday lunches.

• Signage and branding opportunities.• Logo and company description in ESTO’s Official Program.• Opportunity to play a promotional video.• Distribution of collateral materials.

SOLD

Charging Station

• Branded charging station placed in strategic location of conference center.

• Ability to show looping video for duration of event (no sound).• Logo and company description in ESTO’s Official Program.

1. SOLD

2. $10,000

NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS

BRONZE – Allows one complimentary attendee, one paid delegate

Advertising Opportunities

• Advertise product and services in ESTO’s Official Program.• Logo and company description in ESTO’s Official Program.

Tab 1 - SOLD

Tab 2 - SOLD

Tab 3 - SOLD

Tab 4 - SOLD

Tab 5 - PENDING

Tab 6 - $7,500

Inside Front Cover - SOLD

Back Cover – SOLD

Sunday Networking Refreshment Break

• Network with delegates and distribute materials from six-foot table at Break.

• Signage.• Logo and company description in ESTO’s Official Program.

SOLD

Wi-Fi Sponsor

• Brand exposure throughout the event via signage.• Unique Wi-Fi network password on conference Wi-Fi.• Logo on screen during welcome remarks.• Logo and company description in ESTO’s Official Program.

SOLD

Ideas and Inspiration Session

• Opportunity to address delegates at this innovative Sunday session.• Signage at the session.• Logo on screen during welcome remarks.• Logo and company description in ESTO’s Official Program.

SOLD

New Delegate Orientation Luncheon

• Opportunity to address delegates at the first-timer’s ESTO delegate session (Saturday).

• Signage at the session.• Logo on screen during welcome remarks with instructions on use of

mobile app.• Logo and company description in ESTO’s Official Program.

SOLD

SILVER (CONTINUED) – Allows two paid and one complimentary attendee(s)

U.S. Travel’s Sunday General Session

• Opportunity to play a promotional video.• Distribution of collateral materials.• Signage.• Logo and company description in ESTO’s Official Program.

SOLD

Mobile Sponsorship

• Ad on ESTO mobile site.• Recognition on event signage.• Logo and company description in ESTO’s Official Program.

SOLD

NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS

Branding—Luncheon Sponsor

Learning Lab Branding—Charging Station

Additional Sponsorship Opportunities

Hanging Banners

• Large hanging banners in areas of high delegate foot traffic.• Banners will be displayed from noon on Saturday, August 26,

through 6:00 p.m. on Tuesday, August 29.• Combine banner with a Silver, Gold or Platinum Level sponsorship

and receive a discount on the banner price of 25, 50 or 75 percent, respectively.

• Logo and company description in ESTO’s Official Program.• Size and dimensions are TBD.

$7,500 - $15,000

NOTE: All prices are subject to change. Sponsorships are subject to print and production deadlines.

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ESTO OPPORTUNITIESSPONSORSHIP OPTIONS

Thank you for your interest in partnering with the U.S. Travel Association.

General Session

Branding—Hanging Banners

ESTO’s Official Program

Custom Sponsorship