SPONSORSHIP OPPORTUNITIESSPONSORSHIP OPPORTUNITIES

#UTAHSTATEFAIR #FOMO

ABOUT USThe Utah State Fair is the largest annual event in Utah. With annual attendance of nearly 300,000 people, it has been an unparalleled cultural asset to Utah since 1856. The Fair offers a wide array of attractions, live entertainment, agricultural and competitive exhibits, exciting carnival rides, rodeos, concerts, and specialty foods. This September will mark the 164th year.

The Utah State Fair is operated by the Utah State Fair Corporation, a public, non-profit 501(c)3 corporation formed in 1995 that is responsible for managing, supervising and controlling all activities relating to the state fair and the state Fairpark facilities.

45% HAVE A DEGREE

62% MARRIED46%

DEMOGRAPHICSWho attends Utahʼs largest annual event?

54% 61% OWN THEIR HOME

*Data based on 2018 on-site and post event surveys.

AGE DISTRIBUTIONANNUAL HOUSEHOLD INCOME

18-24 yrs

25-34 yrs

35-44 yrs

45-54 yrs

55-69 yrs

70+ yrs

89% LIVE WITHIN 50 MILES OF THE

FAIRPARK

2018 FAIR SPENDING TRENDS

Concessions

Midway Rides

Merchandise

Midway Games

Parking

Spending trends and Fair revenue were significantly up!

And we anticipate 2019 to be even better!

MidwayConcessions

OUR SOCIAL & DIGITAL PRESENCEWe have a strong digital presence and an engaged audience!

99,000 views on YouTube

644,000 annual visits to our website. Over 166,000 visits during the Fair.

Over 32,000 followers on Facebook

2,000 Instagram followers

22,000 email addresses in our database

For a combined total of over 8 million impressions!

OUR BROADCAST MEDIA PARTNERSHIPSCapture the eyes, ears, and hearts of the audience.

7 On-site news segments2 additional news stories Promo parking day

Big Buddah Live broadcastOn-site news segmentsIn studio interview 2 additional news storiesPromo admission day

Good Things Utah” live broadcast“Midday News Live” live broadcast Weather live broadcast 5 additional news storiesPromo admission day Cooking Contest judging

140 event announce-ments Facebook Live spot

7 live on-site news segments 2 additional news stories

For a combined state media presence of over 7 million views in one month!

COMCAST / DIRECTV NETWORKS:

ESPNHistory Channel

Discovery Channel USACNN

Oxygen Network NFL Network

Freeform Hallmark Channel

• Presenting Sponsors and Naming Rights• Experiential Marketing/Brand Engagement• Mobile Tours and Sampling• Booth Space• Onsite Activations• Signage & Banners• Traffic Drivers & Cross Promotional Opportunities

SPONSORSHIP OPPORTUNITIESWe offer a wide variety of sponsorship opportunities that can be customized to meet your company's specific needs.

BRAND AWARENESS & RECOGNITION

"When you market your products and services with personality, you canʼt help but boost your brand awareness because your brand will shine right through." - Allie Decker, blog.hubspot.com

"The event organizers of your event are spending time and money marketing the event to your target audience, bringing these attendees into the room. Your job is to come prepared to take full advantage of this opportunity by making sure to create eye catching, professional signs, marketing materials and product displays that draw attendees to you." - Christina Rowe "7 Reasons why your Business Should be Sponsoring an Event" www.Linkedin.com

EXPERIENTIAL MARKETING & BRAND ENGAGEMENT

72% of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded event marketing experiences makes them more likely to buy the products being promoted. - 2016 Mosaic and Event Marketing Institute EventTrack Study

NAMING RIGHTS & PRESENTING SPONSORSHIPS

$3,500 - $50,000Includes individual stages, exhibits, buildings, areas, performances and events.

ONSITE ACTIVATIONS & BOOTH SPACE

$4,000 & upPricing varies on booth size and location.

COMPETITIONS & SPECIAL EVENTS

Opportunities and pricing vary

SIGNAGE & BANNERS

$500 - $2,000Prices vary depending on signage size and location

TRAFFIC DRIVERS & CROSS PROMOTIONAL OPPORTUNITIES

Drive traffic to your business with Fair promotions or other opportunities. The Utah State Fair may also promote these offers in our annual marketing campaign.

MOBILE MARKETING & SAMPLING

$800/day & up Depending on footprint size and number of days

UTAH STATE FAIR SPONSORSHIPSAs a Utah State Fair sponsor, your fully integrated package of benefits may include:

Admission tickets or parking package

Inclusion in State Fair publications

Website inclusions and links

Social media mentions

Hospitality or VIP package

Daily mentions by Fair announcer

Guaranteed visibility and signage

Recognition as a Utah State Fair Education Partner

Display and point of sale promotions

LEARN SOMETHING NEW

EDUCATIONAL PROGRAMS INCLUDE

• SCHOOL FIELD TRIPS• BARNYARD FRIENDS EXHIBIT• LITTLE HANDS ON THE FARM EXHIBIT• AG LITERACY THROUGH

TECHNOLOGY• FOOD CONTESTS• SUMMER PROGRAMS

• OUTREACH PROGRAMS

EDUCATION The Utah State Fair has plans to dramatically increase and improve the development of educational exhibits, outreach programs, and other agricultural educational opportunities for children and the community that will occur during the Fair and year round.Educational Partners will receive year-round recognition in all publications, materials and at outreach events.

GET A THRILL

DAYS OF '47

ARENA EVENTSThe arena lineup is fierce this year at the Utah State Fair, designed to keep the thrill seekers' heart pounding with action packed excitement!

• DAY OF WRECKONING Demolition Derby

• MONSTER TRUCK INSANITY TOURfeaturing the legendary "BigFoot"!

• KNIGHTS OF MAYHEM jousting tournament

HAVE A TREAT

FAIR FOOD The Utah State Fair has big plans to dramatically increase its showcasing and partnership with Utahʼs local foods, locally made products, and agricultural resources.In the coming months we plan to renovate our outdated competition/demonstration kitchen (located in the Zion building) to bring its culinary potential to life. We plan to utilize our social media to bring our culinary sponsors and demonstrators more attention, and live stream certain demonstrations and cook-offs.Currently, the Utah State Fair hosts:

• 6 Cooking Competitions• 60 Food Demonstrations

Throughout the rest of the year, the facility is rented for events and cooking classes. The Fair will also continue to shoot food demonstrations in our kitchen to post on social media continuing our commitment to being a Utah food ambassador.

COWBOY UP

PRCA RODEOUtahʼs Own Rodeo at the 2019 Utah State Fair is celebrating 32 years as a Professional Rodeo Cowboys Association (PRCA) approved rodeo. Held in the Arena, with breathtaking views of the Wasatch Mountains, we will present the six standard PRCA events, along with Women's Professional Rodeo Association (WPRA) barrel racing, in every performance. Some of the associationʼs best cowboys and cowgirls will compete in bareback bronc riding, team roping, saddle bronc riding, tie-down roping, steer wrestling, barrel racing and, the fan favorite, bull riding!

We will also feature the crowd-pleasing mutton bustin' competition, rodeo clown and barrelman and specialty acts.

From our patriotic opening ceremony to our “Tough Enough to Wear Pink” night inviting the crowd to sport their favorite pink clothing to support breast cancer, the crowd is engaged, educated and entertained. Itʼs an action packed party you will definitely want to be a part of!

SEE THE STARS

STAGES2019 CONCERT SERIESThe Days of ʻ47 Arena hosts national/international acts from all genres of music and is located on the North Fairgrounds. The concert series requires an additional paid ticket.

• TBA - Wednesday, Sept. 11

• OLD DOMINION "Make it Sweet Tour" Thursday, Sept. 12

• FOREIGNER ‒ Friday, Sept. 13

FREE ENTERTAINMENT STAGESWith more than 100 shows during the 11-day run, the Utah State Fairʼs free entertainment stages are a highlight to the visitorʼs experience.

• GAZEBO STAGE• SOUTH PLAZA STAGE

• BACKYARD STAGE

GET SOME AIR

VANS SERIES SKATEPARKThis summer, Vans Park Series (VPS) and the Utah State Fairpark are constructing an Olympic-caliber built-to-spec park terrain skatepark to host the finals stop of the Vans Park Series World Championship to be held the first weekend of the Utah State Fair!

Not only will it be the first time ever that the park skateboarding championships have been held on American soil, but Skateboardingʼs elite will be vying for a total series purse in excess of $700,000. Skateboarding will make its debut as a competitive sport in the Olympics in 2020.

Nicki Claeys155 North 1000 West Salt Lake City, Utah 84116 Office: 801.538.8454 | Cell: 801.550.0228 Email: nicki@utahstatefair.com

We know how much advertising your business can cost. Leverage the Utah State Fair's marketing campaign, and allow us to bring hundreds of thousands of our attendees to you. There will be no limit on your potential return on investment! Get your customized sponsor package started today!