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© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential. . Sponsorship Opportunities for Hotel-Based Shows Hotel-based shows can pose a unique set of challenges, as your sponsors struggle to engage with their target audience in a limited amount of space (and time). The sponsorship opportunities presented in this deck can easily be accommodated in any hotel venue.

Sponsorship Opportunities for Hotel-Based Shows

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Page 1: Sponsorship Opportunities for Hotel-Based Shows

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

.

Sponsorship Opportunities for Hotel-Based Shows

Hotel-based shows can pose a unique set of challenges, as your sponsors struggle to engage with

their target audience in a limited amount of space (and time). The sponsorship opportunities

presented in this deck can easily be accommodated in any hotel venue.

Page 2: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Indoor Public Spaces

Signage

Page 3: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Three-Dimensional Signs

Page 4: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Floor Clings

Page 5: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Table Top Signage

Page 6: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Elevator Wraps

Page 7: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Interactive Floor Projection

Page 8: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Wall Projection

Page 9: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Registration Area

Page 10: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

System Signage

Page 11: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Branded

Mascots

Page 12: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Collateral

Displays

Page 13: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Video Messaging Wall

Page 14: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Restrooms:• Stall door

• Mirror clings

• Toilet paper

Page 15: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Urinal

Page 16: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Carpet Clings

Page 17: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Show Floor

Main Aisle

Page 18: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Bench

Page 19: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Bench

Page 20: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Asphalt Art

Page 21: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Other Awareness Opportunities

Non-Signage Awareness

Page 22: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Conference Bag

Page 23: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Attendee Bag Pick-Up

Page 24: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Conference Bag

Inserts

Page 25: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Lanyards

Page 26: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Badge Holders

Page 27: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Badge Inserts

Page 28: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Program Guides

Page 29: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Branded

Conference Notebooks

Page 30: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Party Giveaways

Page 31: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Party Giveaways

Page 32: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Hotel Rooms

Non-Signage Awareness

Page 33: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Room Drops

Page 34: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Branded Hotel Key Cards

Page 35: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Hotel Elevator Video Screens

Page 36: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Hotel Bathroom Mirror

Page 37: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Food & Beverage Opportunities

Non-Signage Awareness

Page 38: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Conference Breaks

Page 39: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Water Stations

Page 40: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Water Stations

Page 41: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Balloon Drop

Page 42: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Candy Bar

Page 43: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Food Trucks and Pop-Ups

Page 44: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Environmental Engagement Opportunities

Non-Signage Awareness

Page 45: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Lobby Music

Page 46: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Lounges

Page 47: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

VIP Lounge

Page 48: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Bean Bag

Lounge

Page 49: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Re-Charge Lounge

Page 50: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

“Dinner with Strangers”

Program Sponsorship or

Sponsor for Each Restaurant

Page 51: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Traffic Drivers

Non-Signage Awareness

Page 52: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Passport Programs

Page 53: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Six Different Rounds for

Different Product Categories

Page 54: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Scavenger Hunt

Page 55: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Show Floor Reception

Page 56: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Hosted Buyer Activities

Engagement

Page 57: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Breakfast EducationInvitation-only breakfast for conference attendees

Page 58: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Target Market Lounge

Page 59: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Whiskey Tasting Event

Page 60: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Problem-Solving Power Lunch

Page 61: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Industry Guru Meet & Greet

Page 62: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Book Signing

Page 63: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Senior Buyer

Reception

Page 64: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Hands-On

Training

Page 65: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Games

Page 66: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Content Sponsorship

Engagement

Page 67: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Specific Tracks

Page 68: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.68

Keynote Sponsorship

Page 69: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Keynote

Sponsorship

Page 70: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.70

Demonstration Areas

Page 71: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.71

Educational Areas• Content is vendor-neutral

• Sponsors bought awareness in

one of six content categories

Page 72: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

New Product

Showcase

Page 73: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

On-Site Technology

Technology

Page 74: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Cyber Café/Internet Café

Page 75: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Connection Café

Page 76: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

On-Site Wayfinding

Page 77: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Digital Signage

Page 78: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Digital Signage

Display

Page 79: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Sponsor Showcase

Page 80: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.80

Video Wall• Sponsor ads

• Sponsor logos

• Event content

Page 81: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Mobile App• Splash page

• Alerts

• Banners

• Passport program

• QR code program

Page 82: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Text Alerts

Page 83: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Charging Stations

Page 84: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Online Year-Round:

Pre-Show, During, and Post-Show

Technology

Page 85: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Pre- and Post-Show Sponsored Emails

Page 86: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Sponsored Online Content• Banner ad

• Interstitial/Prestitial ad (plays before expected content appears)

• Surrounding text

• Sponsor’s content

Page 87: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Post-Event

Streaming Video

Webpage

Page 88: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Event Coverage

Page 89: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Banners on Website

Page 90: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Virtual Events

Page 91: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Virtual Events

Page 92: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Online Industry

Directory

Page 93: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Paid Listings

& Paid Ads

Page 94: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Social Media: Opportunities to

Engage Audiences On-Site and Online

Technology

Page 95: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Social Media Wall

Page 96: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Facebook Photo Shoot

Page 97: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Having fun at GameWorks Las Vegas! Hey,

“like” GameWorks on Facebook to receive

$10 in free play! http://on.fb.me/AmE9aL

Social Kiosks

Page 98: Sponsorship Opportunities for Hotel-Based Shows

© 2015 Freeman Expositions, Inc. All Rights Reserved. Proprietary & Confidential.

Photo Kiosk

in Wall

Page 99: Sponsorship Opportunities for Hotel-Based Shows

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

.

www.freemanco.com

Founded in 1927, Freeman is the leading global partner for integrated experiential marketing

solutions for live engagements including expositions, conventions, corporate events, and exhibits.

Headquartered in Dallas, with over 70 offices in North America and the U.K., Freeman produces

more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and

11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with

a scope of products and services unmatched by the competition. An employee-owned company,

Freeman places an emphasis on respect for people and providing unparalleled customer service.

Freeman has received numerous trade show industry awards for excellence in leadership, creative

design, community service, innovation and customer-driven partnerships.