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SPONSORSHIP KIT 2014
HALIFAX, NOVA SCOTIAJANUARY 11–12, 2014
TORONTO, ONTARIOMAY 24–25, 2014
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OPTIMYZLIVE.COM | (877) 710-0516 | [email protected] OPTIMYZ LIVE
HEALTH EXPO 2014
L IGHTS, CAMERA, ACTION!The greatest show on you is about
linking your brand with buyers. Never before has there been such a
rich environment for you to communicate your brands’ benefits and
sell power.
OptiMYz Live is a concert of health, fitness and lifestyle
created over one week-end that brings all the notes about how to
live better together for health seeking consumers.
Now in it’s sixth year, OptiMYz Live brings OptiMYz magazine’s
REAL factor to life. Attendees learn, interact and experience
healthy living strategies and activities.
We have two new exciting venues this year including Cunard
Centre, Halifax and Maple Leaf Gardens, Toronto which are both
situated in affluent Canadian neighborhoods. OptiMYz Live also
draws from the entire region as well by brining health seekers from
all over.
Your sponsorship goes the extra reps as there are significant
marketing initia-tives that support, build and grow your brand
outside the two day event.
We pride ourselves on delivering strong sponsorship value, maybe
that’s why we have retained more than 80% of our sponsorship
clients year after year.
The time for you to reach an ultra targeted health oriented
audience is now. Take hold of the bar and raise it!
Max BrennanPublisher
David HoltEditor
Time to raise the bar!
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SPONSORSHIP OPPORTUNITIES OPTIMYZLIVE.COM 1
Audience Profile Target the Most Dynamic Consumers in Canada
OPTIMYZ LIVE HEALTH EXPOS draw the most dynamic, active
consumers in Canada. OptiMYz Live Health Expo attendees represent
one of the fastest growing market segments with real purchasing
power.OPTIMYZ LIVE AUDIENCE PROFILE
Approximately 60% female and 40% male
Average age: 25–55
Higher household income: Greater than $100,000
Live in urban centres across Canada
Very brand conscious
Well educated. Majority with post-secondary education
Active and seeking health, fitness and nutritional advice,
services and products
Proven to spend money to enhance lifestyle and personal
growth
AT A GLANCE
5000Number of attendees
per show
96%of attendees said they would return in 2014
70%are health club members
80%consider healthy menu
choices as important
88%use nutritional
supplements daily
93%enjoy outdoor activities
75%list adventure travel as
important when trip planning
69%will be booking a
family trip in 2014
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2 OPTIMYZLIVE.COM | (877) 710-0516 | [email protected] OPTIMYZ
LIVE HEALTH EXPO 2014
OPTIMYZ ALUMNI
OptiMYz Live Health Expos have drawn crowds with these inspiring
and dynamic speakers:
Tommy Europe: Celebrity personal trainer and host of the Last 10
Pounds Boot camp
Dr. Natasha Turner: Bestselling author and dietician
Mark Tewkesbury: Olympic gold medalist and Chef de Mission for
2012 Olympic Team
Debbie Muir: Olympic coach, motivational speaker and author
Royce Gracie: UFC Champion and MMA legend
Karen Furneaux: Olympian and world champion paddler
Andrew Russell: Olympian and Canadian national champion
Kathrine Switzer: Author, public speaker, inductee into Women’s
National Hall of Fame
Matt Nichol: Strength coach for NHL, NFL, NBA, MLB, CFL and
Olympic athletes
Maureen Hagan: GoodLife Fitness VP of Operations and canfitpro
Education Director
Bryce Wylde: Alternative medicine expert, frequent guest on Dr.
OZ show
Lisa Petty: Nutrition and health educator and host of Lisa Live
radio talk show
Bruce Krahn: Author and fitness consultant, personal trainer to
Canadian celebrities
Bill Rodgers: Marathon legend and founder of the Bill Rodgers
Running Centre
Brad King: One of Canada’s leading health and nutrition experts
and author
Brendan Brazie: Founder of Vega
THE OptiMYz Live Health Expo brings the OptiMYz brand to life,
putting experts on stage to inform, inspire and entertain. Leaders
in the fields of health, nutrition and fitness share their stories
and demonstrate the latest tech-niques to improve overall health.
The presenters strut their stuff and engage the audience. It’s a
show!
Let the Show Begin!OptiMYz Live Health Expos deliver an
interactive environment.
» Live and energetic fitness demo’s » Dynamic and inspirational
keynote presentations » Food and cooking demo’s » Nutrition talks »
Health care and disease prevention » Adventure travel and tourism »
Family health » Panel discussions: Health, fitness, nutrition and
men-
tal health
Private WorkshopsIn addition to the wide variety of on stage
presentations, OptiMYz Live Health Expos offer attendees a
selection of pri-vate (some paid) workshops. These workshops
include:
» Fitness boot camps » One-on-one introductions to personal
training » Group exercise classes » Personal development sessions »
One on one goal setting » Men’s/Women’s specific health
workshops
OptiMYz Live—Show time!
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SPONSORSHIP OPPORTUNITIES OPTIMYZLIVE.COM 3
“Get in the Zone!”
TAKE centre stage in branding your own zone. OptiMYz Live Health
Expos will showcase unique zones that align and attract consumers
to specialized areas of interest. Your sponsored zone will stand
out with themed markings and signage throughout the show, and be
highlighted in marketing material leading up to the show.
Health ZoneA healthy body is the key to a longer life, practice
disease prevention and pain and injury care.
Fitness ZoneThe epicenter for those looking to shape, tone and
strengthen, or start their quest for a healthy body.
Nutrition Zone Your body is a machine—find your fuel. OptiMYz
Live brings you the latest in health food, natural health products
and restaurants providing healthy options.
Lifestyle ZoneWe recognize that healthy living goes beyond the
food you eat and your exercise routine. Find ways to live better
and improve your overall qual-ity of life.
Adventure ZoneWhat makes you feel alive? Discover your
adventurous side and put your body into action.
Travel ZoneEveryone needs to get away. Reward yourself and take
some personal time. Even book your next vacation at OptiMYz Live
Health Expos.
Mind ZoneA healthy mind is as important as a healthy body.
Discover tech-niques to keep your mind sharp and worry free.
Hydration ZoneYour body is 70% water. Whether you’re an elite
athlete or a weekend warrior, keep your body hydrated for optimal
per-formance and health.
Green ZoneHealth concerns drive the environmental move-ment,
pushing traditional products and services to become more health
oriented and reduce their impact on the environ-ment.
Kids ZoneOur children are our future. OptiMYz Live isn’t just
for adults, incor-porate your family and take advantage of onsite
healthy activities.
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4 OPTIMYZLIVE.COM | (877) 710-0516 | [email protected] OPTIMYZ
LIVE HEALTH EXPO 2014
Sponsorship Benefits
BENEFIT PRESENTING$25,000
ZONE$10,000
KEY$5,000
SPECIAL$2,500
BOOTH$999
Industry category sponsorship exclusivity • •
Corporate logo placement on event advertising, flags and
promotional material
Marquee Billing
All Most Some
Corporate logo appearing on event tickets • • • •
Logo placement and messaging within show loop Forefront • •
•
Promotional roaming rights which allows your company
representatives to roam the floor promoting your company
• •
Right to include samples/promotional material in show bags
• •
Ad in Show Guide OBC Full page ½ page ¼ page
Right to include a coupon within the Show Guide • •
Visitor destination on the “Passport/Road Map” promotion • • •
•
Sponsorship of speaker (TBD). Includes having a company
representative introduce and thank the speaker
• • • •
Special media profile: Ask your representative for more
details
• •
Opportunity for a company representative to deliver opening
and/or closing remarks on Main Stage
•
Inclusion as lead in media releases and/or press conferences
•
Co-host of official OptiMYz Live Health Expo Launch Event •
Co-host of OptiMYz Live Health Expo Sponsor Reception •
Web ad on OptiMYzLive.com for six months Leaderboard Big box
10 x 10 Exhibit spaces 4 2 1 1 1
Complimentary show passes 250 100 50 25 10
VIP all-access passes 2 1
Right to distribute product samples and/or coupons to
attendees
• • • • •
Right to conduct special contests and/or prize draws • • • •
Right to use OptiMYz Live Health Expo logo for promotional
activities
• • • • •
Table with skirting* • • • • •
Two chairs* • • • • •
Right of first refusal for OptiMYz Live Health Expo 2015 • • • •
•
*Note: Additional charges apply for carpet, décor, electricity
and Internet
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SPONSORSHIP OPPORTUNITIES OPTIMYZLIVE.COM 5
Planned Media
Note: The above are planned media activities and may change due
to conditions and circumstances.
NewsprintPlanned informative newsprint advertis-ing promoting
the content and value of the show.
TV advertisingPlanned high frequency TV advertising during the
months prior to each show.
Radio advertisementsAdvertising during the months leading up to
the show(s)Live radio remote from the show floor both days
PostersAt various key corporate and consumer locations
throughout each region.
MagazineFull page and double page spread advertisements in key
consumer maga-zines.
E-Marketing and Social MediaAn E-Marketing campaign will keep
OptiMYz E-News subscribers abreast of all show developments and
detailsOptiMYz will actively promote the show and its sponsors on
all social media channels including Twitter, Facebook and
Youtube
Added featuresPromotional packed show guide: All attendees
receive a professionally produced show guide that is loaded with
specialized content including short articles, advertisements,
coupons, exhibitor list and floor plan.
Roadmap to health program: Located on the back cover of the
official show guide, the roadmap to health is a stylized roadmap
for attendees to follow. To be eligible to win any of the great
prizes donated by exhibitors and sponsors, attend-ees must complete
the map by getting a stamp at each of the sponsor booths.
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OPTIMYZLIVE.COM | (877) 710-0516 | [email protected] OPTIMYZ LIVE
HEALTH EXPO 2014
HalifaxJanuary 11–12, 2014, Cunard CentreSaturday 10-6 &
Sunday 10-4
Atlantic Canada’s largest trade show venue offers and arena like
venue with capacity for thousands of visitors, free parking for
2,000 cars, close proximity to highway, accessible by pub-lic
transit, and is located within 5 minutes of major shopping area and
downtown Halifax. A VIP reception will be held on site for all
exhibitors and sponsors.
TorontoMay 24–25, 2014, Maple Leaf GardensSaturday 10-6 &
Sunday 10-4
Located in a historic area in downtown Toronto, Maple Leaf
Gardens is a National Historic Site. The high-end venue provides a
unique setting for a consumer show in heart of Canada’s largest
city. It’s punctuated by Art Deco & Art Modeme, along major
street car and subway line, close to shopping, hotels and iconic
Toronto destinations.
2014 OptiMYz Live Health Expos are a strategic opportunity for
you and your company to increase your
exposure, presence and sales with the most exciting and
fast-growing consumer audience in Canada.
Sponsor the 2014 OptiMYz Live Health Expo(s) and start your year
off right!
For general information
Please call at (877) 710-0516 or email [email protected].
To book your space
Please contact Jonathan Dean at (877) 710-0516 ext 204 or email:
[email protected].
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OptiMYz LIVE HEALTH EXPOJANUARY 11-12, 2014CUNARD CENTREHALIFAX,
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_____________________________________________
______________________________________________
______________________________________________
Tel: 877-710-0516 300 Prince Albert Road Fax: (902) 463-8005
Suite 120 [email protected] Dartmouth, NS www.optimyzlive.com Canada
B2Y 4J2
2014 Contract for Exhibit Rental Space: January 11th & 12th,
2014, Cunard Centre, Halifax, Nova Scotia
Please fill in the information required below and hit submit
CONTACT INFORMATION
DBA (doing business as) Name:
______________________________________________________________
Company Name:
___________________________________________________________________________
(as it should appear in the show guide)
Address: _________________________ City: ______________
Prov/State: ______ Postal Code/Zip: _______
Contact Person: ____________________________ Title:
__________________________________________
Phone: ___________________________________ Cell:
___________________________________________
Email: ____________________________________Website:
________________________________________
CATEGORY
Show category (please check one only):
o Health o Kids o Fitness o Green o Nutrition o Mind o Adventure
o Travel o Hydration o Lifestyle
SPACE RATES
Would you be interested in offering a door prize? If yes, please
describe.
Will you be doing a demonstration, offering a service or
providing sampling in your booth space?
Square Footage Booth Rate
(1) 10 x 10 (100 SQFT) $999
(2) 10 x 10 (200 SQFT) $1,749
(3) 10 x 10 (300 SQFT) $2,499
(4) 10 x 10 (400 SQFT) $2,999
*Corner Booths: 15% premium (limited quantities available)
Includes: • Draped back wall and side wall(s) • Dressed table
with two chairs • Listing in official show guide and website
Subtotal
Tax (___%)
Total
$
$
$
Carpet, electrical, additional furniture, décor, etc, is
available through the official exhibitor services supplier, this
information will be sent electronically to the email address(s)
provided on this form. All space subject to availability.
PAYMENT:
Note: a credit card number is required to book your exhibit
space, please provide one below
o VISA o MC o AMEX
Credit Card #: ___________________________________ Expiry Date:
____/____
Cardholder Name: ________________________________Signature:
_________________________________
OptiMYz Live: 2014 Exhibitor Application 1
http:www.optimyzlive.commailto:[email protected]
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Tel: 877-710-0516 Fax: (902) 463-8005 [email protected]
www.optimyzlive.com
2014 Exhibitor Terms & Conditions
In this document, the term “Exhibitor” refers to the exhibiting
company, all its employees and/or authorized agents. The term
“Exhibition” refers to OptiMYz Live. The term “Organizers” refers
to OptiMYz Inc., its employees and authorized agents.
(1) Duration of the Exhibition: The open hours of the Exhibit
will be from 10:00 am until 6:00 pm on Saturday, January 11, 2014
and from 10:00 am to 5:00 pm on Sunday, January 12, 2014 at Cunard
Centre in Halifax Nova Scotia.
(2) Advertising Material: All handbills, printed matter or
advertisements of any kind intended for distribution or display
within the Exhibition may only be distributed from the Exhibitor’s
allotted space. Exhibitors shall not distribute printed matter, or
literature of any nature in the entrance or exit areas. Exhibitors
shall not station any attendants, or place anything in or over the
gangways, or upon any other space other than that allotted to them.
Attendants must not promenade the Exhibition building for
advertising purposes, nor use audible means of attracting the
attention of visitors to the annoyance or inconvenience of other
Exhibitors.
(3) Liability Insurance: The Exhibitor shall, from time of
take-over of the rented space until release of space back to
Organizers, maintain a minimum of $1,000,000.00 in Public Liability
and Property Damage Insurance. The Exhibitor shall provide
certificate of proof of coverage.
(4) Use of OptiMYz Live logo: The Exhibitor is granted
permission to use the OptiMYz Live logo for the purposes of
promoting their participation in the Exhibition only. Use of the
logo for the purposes of endorsing the Exhibitor’s company, product
or service is strictly prohibited.
(5) Cancellation of Contract: The Organizers, in their absolute
discretion, reserve the right to cancel this contract and to
withhold possession of exhibit space if the Exhibitor fails to
abide by the terms and conditions of this contract.
(6) Amendment of Rules, Regulations and Conditions: The
Organizers reserve the right to alter, add to, waive or otherwise
modify any of the Terms and Conditions of this document. Exhibitors
will be notified of any such changes in writing.
(7) Exhibit Set-up and Dismantling: Set up is from 12:00 pm to
5:00 pm on Friday, January 10, 2014. All exhibits must be in place
no later than 9:00 am on Saturday, January 11, 2014. If the
Exhibitor fails to occupy its allotted booth space by the time
specified, then all payments in respect to the exhibit space shall
be forfeited to the Organizers.
Dismantling of exhibits will commence only after 5:00 pm on
Sunday, January 12, 2014. The Exhibitor agrees to remove all
exhibit materials from the venue by the final move-out time.
(8) Use of Exhibit Space: No Exhibitor may assign, sublet or
apportion the whole or any part of their assigned space, nor permit
any other persons or organizations to exhibit, nor distribute
literature and/or promotional items of another individual or
organization without the prior written consent of the Organizers.
Exhibits must be manned at all times during public show hours.
(9) Obstruction of Gangways, Aisles and Open Spaces: No
Exhibitor shall at any time obstruct gangways or open spaces with
their goods and/or display materials. Signs or projections may not
be hung or projected over gangways or open spaces without written
permission of the Organizers.
(10) Liability of Organizers: The Exhibitor agrees to indemnify
and hold harmless the Organizer for: The safety of any exhibit,
property of any Exhibitor or any other person, loss of damage or
destruction to the same by theft, fire or other cause whatsoever,
for loss or damage whatsoever sustained by any Exhibitor by reason
of any defect in the building caused by fire, storm, tempest,
lightening, national emergency, war, labour dispute, strikes,
lockouts, civil disturbance, explosions, inevitable accidents,
force majeure, or any other cause not within the sole control of
the Organizers, for loss or damage occasioned, if by reason of the
happenings of such events, the opening of the Exhibition is
prevented, postponed or abandoned, or the building becomes wholly
or partially unavailable for the holding of the Exhibition.
The Organizers, in their absolute discretion, reserve the right
to change the dates upon which the show is to be held and shall not
be liable in damages or otherwise by reason of any such change.
The Organizers accept no responsibility for breakdown or failure
of any of the services or equipment provided for, or in connection
with the Exhibition.
(11) Fire Regulations: All materials used for the building,
decorating, draping or covering of booths and/or stands must be
non-flammable, or rendered so by being immersed in a fire proofing
solution. These precautions must be carried out in accordance with
existing regulations and must meet with the approval of the
applicable fire authorities.
(12) Lighting or Power on Stands: Electrical and/or lighting
shall be at the Exhibitors expense and shall be arranged with the
official show services provider, and must be CSA approved.
(13) Application for Exhibit Space: Application for space must
be made on the form provided. The Organizers reserve the right to
accept or refuse any application as they deem necessary.
(14) Allotment of Space: All applications for space shall be
dealt with by the Organizers in their absolute discretion. The
Organizers are, however, entitled to vary the general layout or
situation. If the space is already allotted, applicants shall
accept the new allocation of space in substitution of the original
allotment. Applicants are bound by the Organizer’s decisions on the
allotment of space.
(15) Admissions to the Exhibition: The Organizers, in their
absolute discretion, reserve the right to refuse any person
admission to the Exhibition as they deem necessary in their sole
and unfettered discretion. Exhibitor passes will be supplied to
Exhibitors and no Exhibitors will be admitted without said pass
being produced on entering to an official appointed by the
Organizers.
(16) Effect of Default of Payment: In the event that an
Exhibitor shall fail to pay all amounts due hereunder when due, the
Organizers may, without affecting other remedies of the Organizers:
Bar the Exhibitor from taking possession of the space granted by
this agreement, retain any sums previously paid by the Exhibitor,
may cause such space to be occupied in such a manner deemed to be
in the best interest of the Exhibition without any rebate or
allowance to the Exhibitor.
(17) Food, Beverage and Alcohol: Rights for the distribution and
sale of any article of food, beverage or alcoholic beverage are at
the sole discretion of the Organizers. No Exhibitor may sell, give
away or distribute such article without the express written consent
of the Organizers. Food and beverage product samples may be
distributed upon approval by the Organizers.
(18) Objectionable Exhibits and/or Behavior: The Organizers
reserve the right to alter or remove exhibits or any part thereof,
and to expel Exhibitors or their personnel if, in the Organizer’s
opinion, their conduct or exhibit is considered objectionable to
other Exhibitors or attendees.
(19) Payment for Space: A credit card number is required to book
your exhibit space along with a completed copy of this contract.
Payment in full must be received no later than Friday, November 29,
2013. If the amount owing is not paid within this time frame, the
Organizers reserve the right to cancel this contract.
(20) Cancellation Policy: The Exhibitor Contract may be
terminated by either party, providing written notice is received no
later than Friday, November 15, 2013; in which case, all monies
paid by the Exhibitor will be returned with the exception of a $150
administrative fee. Exhibitor cancellations received after the
deadline listed above will be charged the full rental fee for the
contracted space. By terminating this contract the Exhibitor
forfeits all rights and claims to the allocated space.
I agree to abide by the Rules and Regulations above, and have
read and understand all of the Terms and Conditions, and
Cancellation Policy.
300 Prince Albert Road Suite 120 Dartmouth, NS Canada B2Y
4J2
OptiMYz Live: 2014 Exhibitor Application 2
http:1,000,000.00http:www.optimyzlive.commailto:[email protected]
OptimyzLive_Sponsorship2014FLOOR PLAN - OPTIMZ CCExhibitor
Application OptiMYz Live Halifax 2014
undefined: DBA doing business as Name: Company Name: Address:
City: ProvState: Postal CodeZip: Contact Person: Title: Phone:
Cell: Email: Website: undefined_2: If yes please describe: Health:
OffKids: OffFitness: OffGreen: OffNutrition: OffMind: OffAdventure:
OffTravel: OffHydration: OffLifestyle: OffWhat will you be
samping?: Square Footage: Booth Rate: 1 10 x 10 100 SQFT: Single:
Off2 10 x 10 200 SQFT: Double: Off3 10 x 10 300 SQFT: Triple: Off4
10 x 10 400 SQFT: Quad: Off15% Premium: Offundefined_3: Subtotal:
15% tax: Total: 0VISA: OffMC: OffAMEX: OffCredit Card: Month:
[05]Year: [2016]Cardholder Name: Signature: undefined_4: Agree to
terms: Off
