BRINGING GREAT WORK TO LIFE

JUNE 7-10 | MINNEAPOLIS

SPONSOR MARKETING KIT#TOTALREWARDS20

WE’RE PROUD TO HAVE YOU AS A SPONSOR

AT OUR 2020 TOTAL REWARDS CONFERENCE &

EXHIBITION AND WE APPRECIATE YOUR SUPPORT!

WE’RE HAPPY TO PROVIDE THE FOLLOWING

SUGGESTIONS AND CONTENT TO HELP YOU

PROMOTE YOUR SPONSORSHIP AND TELL YOUR

STORY OF HOW YOU CAN HELP TOTAL REWARDS

PROFESSIONALS BRING GREAT WORK TO LIFE!

ABOUT THE TOTAL REWARDS CONFERENCE

This is THE premier event for professionals engaged in the critically important practice of Total Rewards. It provides pioneering, forward-thinking concepts and perspectives related to the Total Rewards field.

With programming devoted to Total Rewards leadership development, compensation and benefits, AI technology and challenges, and diversity and inclusion within a Total Rewards framework, attendees will have all the tools they need to bring great work to life. Plus, we’re devoting more time to this year for attendees to meet with solution providers in the exhibit hall and more in-the-moment networking opportunities.

SOCIAL MEDIA BASICS

� Follow WorldatWork on our social channels and join the conversation about Total Rewards

� Use the conference hashtag #TotalRewards20 in all your posts so we can easily find them and share them

� Tag @WorldatWork in all your posts so they appear in our accounts

� Share the event website link in your posts: https://bit.ly/2NjNJ8b

BEFORE THE CONFERENCE

� It’s never too early to start promoting your sponsorship!

� Post about your sponsorship on your social channels

� Post related Total Rewards content to generate interest and position your organization as a thought leader in the industry

� Share videos, articles, research, statistics, infographics, etc.

� Share or “retweet” WorldatWork’s posts about the event – find them by searching the hashtag #TotalRewards20 on LinkedIn or Twitter.

� Mention your sponsorship in your blog posts

DURING THE CONFERENCE

� Post your thoughts and experiences from the event

� Post photos and videos of the event

� Leverage each social media platform’s unique offerings – live Tweet or Facebook live video

AFTER THE CONFERENCE

� Keep the conversation about Total Rewards going after the event, reinforcing your position as a thought leader

� Post your key takeaways from the event

SOCIAL MEDIA

WORLDATWORK’S SOCIAL CHANNELS – FOLLOW US!

Facebook Twitter@WorldatWorkAssociation @worldatworkfacebook.com/WorldatWorkAssociation twitter.com/worldatwork

LinkedIn Company Page LinkedIn GroupWorldatWork WorldatWork Associationlinkedin.com/company/worldatwork linkedin.com/groups/84761

Instagram@worldatworkinstagram.com/worldatwork/

SOCIAL MEDIA IMAGE

Download this graphic to use in your social posts at: worldatwork.org/events/2020-total-rewards-conference-and-exhibition/sponsor-exhibitor

SOCIAL MEDIA

WorldatWork is excited to offer a Virtual Press Office (VPO) for sponsors, exhibitors and speakers. Instead of lugging heavy press kits to (and from) the event, you can now take advantage of housing your marketing materials in a sleek, easy-to-use Virtual Press Office.

Simply upload your press releases, photos, videos, brochures and more to this content hub that is accessible 24/7 from any device. All media, even those who do not attend the event, may access the VPO. The VPO will be available three months prior to the start of the conference. Check the event website for details.

Included with your sponsorship is a one-time use of the pre- and post- conference attendee postal list. Take advantage of this opportunity to get in front of attendees by sending a customized direct mail piece, such as a postcard. Here are some tips to keep in mind:

� Be sure it includes your company name, conference name, dates and location.

� Give a reason why attendees should meet with you, such as to see new products or view a demonstration.

� Provide an incentive for reading your direct mail piece, such as a free gift or invitation to a social event.

� Offer an opportunity for the attendee to make an appointment to meet with you.

� Include the conference website address to drive traffic to register: worldatwork.org/TR20

VIRTUAL PRESS OFFICE

DIRECT MAIL/ATTENDEE LIST

EMAIL MARKETING

Email is an inexpensive way to promote your sponsorship. Use the following suggested email text to create a custom communication for your audience.

Subject Line: Visit [Company Name] at the WorldatWork 2020 Total Rewards Conference & Exhibition Body:

Dear [FIRST NAME],

We’re proud to be a sponsor at the WorldatWork 2020 Total Rewards Conference & Exhibition. This is THE premier event for professionals engaged in the critically important practice of Total Rewards. It provides pioneering, forward-thinking concepts and perspectives related to the Total Rewards field.

We hope to see you at the conference, where you’ll find:

� 1400+ attendees for high-impact networking

� 150+ speakers including experts, thought leaders, researchers and consultants

� 100+ exhibitors with cutting-edge solutions

� 70+ sessions with technically rich content

We encourage you to pre-schedule an appointment. Please contact us at your earliest convenience to schedule.

We look forward to seeing you in Minneapolis. Learn more and register for the WorldatWork 2020 Total Rewards Conference & Exhibition.

WEBSITE MARKETING

Promote your sponsorship on your website using digital ads provided by WorldatWork. Use this link to drive traffic from the ad to the conference registration page: https://bit.ly/2NjNJ8b

EVENT LOGO AND DIGITAL ADS

Download the event logo and various sizes of digital ads at: worldatwork.org/events/2020-total-rewards-conference-and-exhibition/sponsor-exhibitor

For questions regarding Exhibitor and Sponsor Logistics and Permission/Approval for Exhibitor/Sponsor Hosted Events, please contact conference@worldatwork.org.

Please direct all marketing or social media questions to muriel.neddermeyer@worldatwork.org.

For additional visibility before, during and after the conference, use WorldatWork’s marketing and advertising channels to promote your brand and build a sales pipeline. We have solutions for additional attendee touches and can help you reach those who do not attend. Contact Dawn Jeffers at dawn.jeffers@worldawork.org.

QUESTIONS? WE’RE HERE TO HELP!