Splunk for Business IntelligenceGain real-time insight into
user, system and business activities.
.
See real transactions in in real time.Splunk can be applied to a
variety of Business Intelligence tasks where valuable information
is trapped in hard to access logs, messages, events and other IT
data. With the explosion of web-based applications, much of the
data about business activities doesnt exist in relational databases
or CRM systems anymore. Non-technical users have no direct access
to this vital information.
Splunk turns your IT data from applications, servers and network
devices into valuable user, customer and business activity
information for faster, more accurate decision making.
Customer Support - Splunk empowers customer support personnel to
answer customer questions about transactions without escalating to
IT
e-Commerce - Enable real-time drill down to understand customer
activity and transactions
Financial Services - Put FIX and other transaction data in reach
of trade support staff
Supply Chain - Leverage rich supply chain data to troubleshoot
fulfillment problems and monitor plant activity
Telecommunications - Improve customer service, network
operations and marketing by unlocking OSS data
Eliminate costly escalations to answer business questions by
making actual transaction information available to non-technical
users.
The old way Rich business activity information is unavailable.IT
is distracted by data requests from business owners in order to get
answers. Marketing reporting on user and customer behavior is
limited without access to critical IT data. And when data is
provided, theres no ability to drill down to validate totals or get
a deeper understanding. Customer service in many industries operate
clumsily without real-time answers to questions about transaction
status. This results in unnecessary escalations to IT to access
data and run reports. The problem is not just access to the data.
Business users can't effectively analyze application or user
activity even if IT provides the data because its too voluminous
for tools like Excel or MS-Access. Traditional web analytics and BI
tools don't lend themselves to ad-hoc access by business
analysts.
The new way Real-time visibility into business
activities.Powerful transaction search, alerting and reporting
turns IT data into valuable information. Unlike traditional
business intelligence and web analytics tools, Splunk accesses all
your IT data and turns it into valuable transaction information.
Users work with actual events and transactions not synthetic data.
Transactions are discovered among even loosely connected events
from disparate systems and technologies.
Splunk can be used by non-technical users who need to answer
specific questions about user and application activity by
searching, alerting and reporting on actual transaction
information.
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Splunk for Business Intelligence ApplicationsCustomer
SupportToday, customer support and service teams have little
visibility into user and transaction activities. Front line support
sta ies blind. Fielding questions about order and transaction
problems is dicult if not impossible to respond to. There's no way
for non-technical users to easily answer new and ad-hoc questions
about user and system activity.
Splunk s transaction search enables us to quickly determine if a
trade was executed.It's so fast we do it while the broker is still
on the phone.
Connie Sun & Matt Easely, Support, Nexa Technologies
Splunk provides ad-hoc, real-time access to user and
transactional information buried in machine logs. Splunk indexes
business events as they ow through IT systems and transaction
search makes it easy to follow related events into whole
transactions to see user and transaction activities. Front line
support can address more customer issues on the rst call resulting
in happier customers and fewer costly escalations.
e-CommerceNetwork, database, application and web logs recorded
by e-commerce systems contain rich, but inaccessible data on
customer behavior. Business users are limited to simple reports
from web analytics tools and need to make one o requests to IT for
any specic analysis. As a result, business decisions suer due to
lack of timely information.
Decision makers use Splunk for intelligence to answer questions
like how many ads have we served and how many have we
acknowledged.
Demetri Mouratis, Senior Architect, Rhythm New Media
Splunk reveals the trail of customer activities. Search all the
logs generated by every tier of your web and e-commerce systems for
instantaneous answers to questions about customer and transaction
activities. Transaction search and reporting enables a whole new
level of insight.
Financial ServicesCritical information needed by brokers,
traders and customers about transactions, trades and and
settlements is buried in scattered logs, in cryptic FIX and
proprietary transaction formats. Only developers can access and
analyze trade events and data. Precious time is lost for every
information request resulting in lost opportunity and dissatised
customers.
My team uses Splunk primarily for compliance in a financial
transaction environment. Its working great today. We can do ad-hoc
queries for anything auditors want to see.
Dennis Scales, Director of Information Services, Fidelity
National Information Services
Splunk puts nancial transaction and trade data within reach.
Search all FIX and proprietary order management and settlement data
in any format. Instantaneous retrieval of any information requests.
Powerful transaction search correlates event data on the y across
multiple systems. Non-technical trade support sta can answer
questions about trade execution freeing developer and IT
resources.
Supply ChainRich supply chain activity data is unusable when its
trapped in machine logs. Complex supply chain systems generate
tremendous data about every step in the sourcing, manufacturing and
fulllment processes, but not all the data is in a ready-to-access
database. Supply chain monitoring tools present only a limited
summarized and ltered view of whats happening. Reconciling items
like a purchase or fulllment order involves a lot of manual IT data
analysis.
Plant operations set up alerts based on searches of conveyor
belt logs for errors. When new problems arise they save a new alert
to catch it proactively
Robert Reilly, Senior Manager System Engineering,
FreshDirect
Splunk compliments your supply chain visibility with the logs,
events and messages generated by physical, software and RFID supply
chain components. Supply chain managers and analysts can get
answers about production issues quickly. Flexible reports and
dashboards provide a continuous view of whats happening and alerts
provide proactive notication when similar problems arise in the
future.
TelecommunicationsSilos between network operations, marketing
and customer service locks call detail records, usage information
and network behavior insights in operational support systems.
Marketing works with limited summarized and ltered information
unable to optimize an increasingly complex array of services, and
customer support escalates many issues that could be resolved by
frontline sta.
Splunk enabled us to rapidly deliver a value-add service to our
customers by unlocking the business information buried in our voice
platforms activity logs.
R.J. Auburn, CTO, Voxeo
Splunk turns OSS data into valuable business intelligence.
Search, alert and report on all the operational data across
converged services from call records to application usage to
provisioning events in real time. Non-technical users can work with
anonymized data to gain insights, and access controls limit data
access by organization role.
Copyright Splunk Inc. 2008 All rights reserved. www.splunk.com
866-GET.SPLUNK
Get Started Today !Download your own free copy of Splunk today
at www.splunk.com/download.
Visit www.splunkbase.com/apps/searches/businessintelligence for
tips, tricks and applications to help get off the ground with
Features Works with any data from web access logs to custom
application
activity events in real time
Handles any data format Search, alert and report on all your IT
data for real-time visibility
into user, system and business transactions
Automatically finds and correlates time stamps so you can trace
activity across your infrastructure
Powerful transaction search discovers transactions from raw IT
events
Build reports and dashboards interactively Create re-usable form
searches for customer service and other
business users
Control and audit access to logs and IT data by user or role
Visualize patterns over time with visualization interfaces
