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Spiral Web. Michael Smith [email protected] TeraTech, Inc. Speaker Information. Who am I? ColdFusion Developer 10 years with ColdFusion Teach one-on-one and custom classes On site and custom development Fusebox and Process Methodology. What is Spiral Web. - PowerPoint PPT Presentation
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June 27th- 30th 2007 www.cfunited.com
Speaker InformationSpeaker Information
Who am I? ColdFusion Developer 10 years with ColdFusion Teach one-on-one and custom classes On site and custom development Fusebox and Process Methodology
June 27th- 30th 2007 www.cfunited.com
What is Spiral WebWhat is Spiral Web
Insight into existing websites Predicts future trends in websites and
web societies. Based on theory of spiral dynamics for
human society development
June 27th- 30th 2007 www.cfunited.com
What is Spiral Dynamics?What is Spiral Dynamics?
Spiral hierarchy of belief systems that control memes
Meta memes
June 27th- 30th 2007 www.cfunited.com
What is a Meme?What is a Meme?
Memes are ideas that spread and replicate (like information genes in biology)
Self-replicating unit of transmission Memes Evolve
Mutation Natural selection Extinction Survival of the best spreading meme (not
necessarily the best for the host!)
June 27th- 30th 2007 www.cfunited.com
Examples of MemesExamples of Memes Methodologies Naming conventions Fashion Songs Stories Political beliefs Religions Computer viruses Tools
June 27th- 30th 2007 www.cfunited.com
Meme transmission methodsMeme transmission methods
(Aka infection) Language
Books Email Spoken word Video Advertising
Behavior Memetic engineering
June 27th- 30th 2007 www.cfunited.com
What areWhat are v vMemes?Memes?
Value Memes Meta Memes – control other memes Archetypes World view/way of thinking
June 27th- 30th 2007 www.cfunited.com
Examples of Examples of vvMemesMemes
Religions Scientific method Political party
June 27th- 30th 2007 www.cfunited.com
vvMemes in Spiral DynamicsMemes in Spiral Dynamics
Beige – SurvivalSense – 100k years ago Purple – KinSpirits – 50k Red – PowerGods – 10000 Blue – TruthForce – 5000 Orange – StriveDrive – 1000 Green – HumanBond - 150 Yellow – FlexFlow - 60 Turquoise – GlobalView - 40
June 27th- 30th 2007 www.cfunited.com
Spiral DiagramSpiral DiagramEach level includes and transcends prior levels
June 27th- 30th 2007 www.cfunited.com
Spiral WebSpiral Web
Beige – survival – standalone PC Purple – tribal - BBS Red – power – client server Blue – structure - AOL Orange – competition – ebay Green – HumanBond – wikipedia, web 2.0 Yellow – systematic - facebook Turquoise – holistic – the future
June 27th- 30th 2007 www.cfunited.com
ExamplesExamples
Amazon – orange/green Suggestions, user reviews and rating of reviews
Ebay – orange Meme – bidding and competition
Blogs – green blogosphere
Wikipedia – green/yellow Meme – NPOV, shared writing
June 27th- 30th 2007 www.cfunited.com
More examplesMore examples Netflix – orange/green
Smart recommendations My friends movies
Linked in – blue/orange Meme - contacts
MySpace – green Meme - friends
Evite – blue/orange Facebook – yellow
Meme – FBML apps
June 27th- 30th 2007 www.cfunited.com
Where are we going?Where are we going?
Web is evolving faster than human societies
Less friction in system faster and more accurate meme
transmission More holistic websites Importance of Design and site
personality
June 27th- 30th 2007 www.cfunited.com
ResourcesResources
“Spiral Dynamics” by Don Beck and Christopher Cowan
http://en.wikipedia.org/wiki/Spiral_dynamics http://www.wie.org/spiral/?ppc=gg-thm
-spiral http://www.spiraldynamicsgroup.com/ http://en.wikipedia.org/wiki/Meme “The Selfish Gene” by Richard Dawkins
