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Google has made its most significant algorithm change since 2006. Make sure you know what\'s truly necessary.
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Success Trafficker 2009
Spiders and Bots and Crawlers Oh My!
Success Trafficker 2009
The Searcher Is Always Right
Thinking Searching Finding
Success Trafficker 2009
Search Seeks Relevance
Success Trafficker 2009
Step Outside Yourself
Success Trafficker 2009
Success Trafficker 2009
Keyword Check
Describes You
• Nursing• Toledo• In-home• 24/7• Hospice
Describes Everyone
• Caring• Professional• Quality• Dedicated• Punctual
Success Trafficker 2009
Domain Names
• In B.S. (before search) times domain names had to be short.
• Now they have to be relevant.
Success Trafficker 2009
Own Your Name
• www.whois.org
Success Trafficker 2009
www.il2bc.com
Success Trafficker 2009
Subdomains
• www is a subdomain• You can choose something else to make a
current domain name more relevant
Success Trafficker 2009
• http://birthdaycakes.il2bc.com
• http://catstories.il2bc.com
Success Trafficker 2009
Give Yourself A Title
• Birthday Cakes Toledo |Toledo Birthday Cakes
• Cat Stories Portland | Medford Needlework
Success Trafficker 2009
If You Had To Describe Yourself…
• Award winning residential real estate agent for Toledo and Northwest Ohio
• The best realtor working for an awesome company that wants your business
Success Trafficker 2009
Content Is King!
• No. It’s closer to being the only thing!
• Google will “look” at the first 450 characters to determine what the site is about and not depend on the tags.
Success Trafficker 2009
Common Things Are Common
• This kind of preparation has been done by businesses for years.
• The focus has changed from traditional media to online media.
• It’s the key to website success!
Spiders and Bots and Crawlers Oh My!
3450 W. Central Avenue #366Toledo, OH 43606
Voice 419.262.9504Email [email protected]
