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Show NoteS: http://www.smartpassiveincome.com/session220
1
SPI 220An Interview withMake-a-Wish Co-Founder, Frank Shankwitz
June 29, 2016
Show NoteS: http://www.smartpassiveincome.com/session220
1
Pat: ThisistheSmartPassiveIncomepodcastwithPatFlynn.Session
number220.Here’saquestion,whatwouldyouwishfor?
Announcer: WelcometotheSmartPassiveIncomepodcast.Whereit’sallabout
workinghardnow,soyoucansitbackandreapthebenefitslater.
Now,yourhost,whenhewasakidhisfavoritetoywasatypewriter.
PatFlynn.
Pat: Hey.What’supeverybody.Thankyousomuchforjoiningme
today.Thisisaveryspecialepisode,becauseIwassothankfulto
getconnectedwithFrankShankwitz.Whoistheco-founderofthe
Make-A-WishFoundation.AlotofushaveheardabouttheMake-A-
WishFoundation.Youmayhaveevenseendocumentariesorheard
stories,inandaroundyourhometown.Therewas1documentary
inparticularthatmyfamilywatchedtogether,thatmysongotreally
excitedabout.Thiswascalled,BatKid.Youmayrememberthis
storyfromaboutayearago,Ibelieve.Whenakidwhowassick,he
hadaskedtobeasuperheroforaday,tobeBatman.Theentirecity
ofSanFranciscotransformedforthislittleboy’swish.
Iwasjustagain,verythankfultogetconnectedwithFrank.Who
isnolongertheCEO,buthewastheco-founderandCEO,first
presidentofthefoundation.Wetalkaboutbusiness.Ofcourse,we
talkaboutwhatittakestorunanonprofit.Whatit’slike,andhowto
fundraise,andallthatstuff.Just,Frankisagreatmind.Somegreat
storiestotell.Also,aboutwhyitgotstarted.Thewholepurposeof
doingthisinthefirstplace.
Ijustinviteyousitback,listen.Frank,you’llhearinhisvoice,that
heisjustsuchanauthenticperson.Iconnectedwithinstantly,
eventhoughthiswasthefirsttimeI’veeverchattedwithhim.In
thisepisode,IliterallytearedupandcriedwhileIwasdoingthis
interview.Ilaughedandyoumightjustdothesame,sojustas
awarning,thisisagreatone.I’malwayslookingforsomenew
opportunitiesoutthereforphilanthropicefforts.Thiswasvery
inspirational.Idohavesomebigthingsplanned,whichI’llshare
withyouinthefuture.Idon’tknowwhen,buttherearebigthings
comingandFrankwilldefinitelyhelpbeacatalystforthat.Herewe
Show NoteS: http://www.smartpassiveincome.com/session220
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go.
Hey,what’supguys.I’mherewithFrankShankwitz,theco-founder
oftheMake-A-WishFoundation.Hehasreceivedsomanyawards
foralotofwhathe’screated.ThePresidentsCalltoService
Awardthatmakingadifferenceinaworldandmakingaworldof
difference.TheEllisIslandMedalofHonorAwards.Man,justFrank,
thankyousomuchforbeinghere.Suchanhonortohaveyouon
theshowtoday,Iappreciateit.
Frank: Well,thankyouPat.Iappreciatetheinvite.
Pat: Absolutely.I’malwaystryingtoencourageothersthroughexample,
butalsothroughhavingguestslikeyouontheshow.Tothink
beyondjust,youknow,servingourcustomersouttherewiththe
businessesthatwe.Toreallythinkaboutwhatelsewecoulddo
withalotofthesuccessthatwefind.I’vebeendoingalotofwhat
Icantoexploredifferentphilanthropicefforts.That’swhyIwanted
togetyouontheshowtotalkaboutkindofyourstartherewiththe
Make-A-WishFoundation.Iknowyou’renolongerinmanagement
there.You’redoingotherthings,wecangetintothataswell.Could
youtakeusbacktothebeginningwhenMake-A-Wishstartedand
wheredidthisideacomefrom?Howdiditallgetformed?
Frank: Well,let’ssee.Weneedabouta3hourshowforthis.
Pat: Well,maybethe5minuterundownorsomething.
Frank: I’lltrytosummarizethisasbestasIcan,Pat.Inthemid-70s,there
wasaverypopulartelevisionshowcalled,CHiPs.
Pat: Yes.
Frank: Thatwasverypopularwiththekids.Forpeoplearen’tawareofthat,
CHiPswasabouttheadventuresofdeepCaliforniahighwaypatrol
motorcycleofficers.Extremelypopularwiththechildren.Infact,
theshowfeaturedchildrenasoftenastheycould.Duringthistime
period,IwasamotorcycleofficerwiththeArizonaHighwayPatrol.
Show NoteS: http://www.smartpassiveincome.com/session220
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Infact,Iwasonasquadof10menthatweworkedthewholestate
ofArizona.2weeksofonetown,2weeksinanother.Becauseof
thepopularityofChips,wewouldalwaysgowith2manteamsin
theselittletownsareas.Becauseofpopularityofthisshow,allof
thesuddenthekidswouldjuststartwavingatus,becausewe’re
intown.Theteacherswouldaskustocometotheschoolandtalk
aboutbicyclesafetyandjustmeetthechildren.ThegreatestPR
tooleverforthepoliceforce,wasespeciallyforArizonaHighway
Patrol.Ourmotorcycles,ouruniforms,andeverythingwereidentical
toCalifornia.Infact,weinitiallytrainedwithCaliforniaHighway
PatrolinSacramento.[...]Again,thekidsjustlovedit.
In1980,IreceivedaphonecallfromafriendthatwasaU.S.
customsagentandsaid,he’dmeta7-year-oldboynamedChris.
Chrishadterminalleukemia,onlyafewweekstolive.Hisheroes
werePonchandJohnthetelevisionshowCHiPs.AllChrisever
talkedabout,washewouldlovetomeetamotorcycleofficer,a
highwaypatrolmotorcycleofficer.Tomoftenwasacustomsagent
andaskedusifwecoulddosomething[...]andseveralother
people[...]Aspecialdaywasarrangedforthislittleboytocome
toourheadquartersbuilding.Infactweflewinourstatepolice
helicopter,fromthishospital.Iwasaskedtostandbytomeetthis
littleboy.I’dnevermethimbefore.
Helicopterlanded.Iexpectourparamedicstohelpoutthislittle
boy,becausehe’djustcomeoffIVs.LikeIsaid,extremelyill.This
littleboundofenergyhoppedoutofthathelicopter.Whenhe
lookedoveratthemotorcycle,hethoughthewaslookingateither
PonchorJohnfromtheTVshow.Justranup.Justthisbigsmileon
hisface.Hismotherwaswithhim.Iwaswatchingherreactionand
she’sjustgottears,becauseshe’sseeinga7-year-oldboyjustallof
thesuddenrunningaroundhappygiggling.Justhavingthegreatest
time.Chriswentonthatdaytobecomethefirstandonlyhonorary
highwaypatrolofficerinthehistoryoftheArizonaHighwayPatrol
Nowwe’regoingbackalmost36years.Completewithuniformthat
wasmadeforhim.Hismotorcycle[...]Everythingthatthislittleboy
couldimagine.
Show NoteS: http://www.smartpassiveincome.com/session220
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Unfortunately,hepassedawayacoupledayslater.Ourdepartment
askedme,theysaid,“Wehavelostanofficialofficer.Hewasgoing
tobeburiedinIllinois.Wouldyoupleasegobackwithanother
motorcycleofficer,givehimafullpolicefuneral?”Whichwedid.He
wasburiedinuniform.Hisgravemarked[...]ArizonaTrooper.
Well,flyinghomefromIllinois,Ijuststartedthinkingaboutthis
littleboywhohadawish.Wemadeithappen.Whycan’twedo
thatforotherchildren?That’swhentheideaoftheMake-A-Wish
Foundationwasborn.Ittookme6monthstogetitgoing.Ifinally
found4otherpeoplewouldseverasboardmembers.Webecame
officialinNovemberof1980.IwasthefirstPresidentandCEOat
thattime.
Pat: Wow.Youwerebringingmetotearsrighttherewiththatstory.I
havea6-year-oldboyandIcanjustimaginethatsituationasa
parent,andwhatthatwouldbelike.IfIfindmyselfwithmykidsin
thatsortofsituation,Iwouldwanttogivethemtheirbiggestwish
likethat.Justthankyouforsharingthat.
Whenyouwerestartingyousaid,ittookyouabout6monthsto
getitgoing.Ithinkthat’soneofthethingsthatalotofuswhoare
listeningtheshow,wehavethesegrandideasofthingswecould
dotohelpothers.Then,theactualactionthatittakestomakethat
happenisthedifficultpart.It’sdifficult,alotofusdon’tactuallydo
thosethings.Whatwerethose6monthslike?Yougetthisideaon
thewayhomeandit’sobviously,motivatingyou.Whatareyourfirst
stepsfromthere?
Frank: Youhavetorememberthiswasthedaysbeforeinternet.
Pat: Right.You’reabsolutelyright.Thankyouforremindingus.
Frank: Yeah.Howdoyoustartanonprofit?Thatwasgoingtotheresearch
library.Ifortunatelyhadafriendthatwasanattorney.It’snotan
oxymoron,sometimesattorneyscanbefriends.Ialwaysteasethem
aboutthat.Justalotresearch.I’mworkingfull-timethough,like
mostpoliceofficers,I’malsoworkingoffdutyjobs.Itjusttookalot
Show NoteS: http://www.smartpassiveincome.com/session220
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ofeffort.Ialsostartedreceivingalotofhelpfromtheattorneys,
fromotherpeoplehowtoresearchthis.Howtostartit.
Wefinallyfileda501decree.Again,justalotoftime.Thebiggest
thing,Pat,thatIhadacommanderwiththeArizonaDepartment
ofPublicSafetywhoendorsedthisidea.Hecametomeandhe
said,“Iknowwhatyou’redoing.I’mgoingtoallowyoutouse
companytimewhenyouhaveto.”Hesaid,“ButIwantyoutogive
me8hourswork.Ifittakesyou15hourstodothat,you’regoing
togiveahonest8hourswork.”Ialwaysadmiredandrespected
thegentlemanforthat.Wentaboveandbeyondtofulfillthatlittle
contract,thathe’dmadewithmeverbally.
Pat: Wow.That’sgreat.Well,thankyoutohimforallowingyoutodo
that.Anotherthingthatcomestomind,isjusthowbigMake-A-Wish
is.Idon’tknowthefullhistoryonMakeAWish,butwhenyouhad
startedit...Imean,it’sonethingtostartsomethinglikethis,Imean
it’sawesomethatyouhaddonethat.Then,tobesobigthatwhenit
issometimesthefirstnonprofitthatcomestopeople’sminds.One
thatisverymuchapartofthepubliceye.
WeseestoriesliketheBatKidstory.Immediatelybringsustotears.
Theyhadthatdocumentary.Iactuallywatchedthatwithmyson
acoupleweeksago,abouttheBatKidwhowasgoingthrough
SanFrancisco.Man,mysonwasjustgluedtothetelevision.I’m
alwaystryingtoteachhimaboutgivingtoothers.Thatjustshowed
himwhatawhocitydid,really.Reallyawholeworlddidtocome
together,becauseoftheinternet.It’sabilitytoconnecteverybody
togethernowadays,tosupportthisonechild.Evenmysonwas
askingme,“Whyaretheydoingthisforthislittleboy?”Initially,I
thinkitwas,becausehewantsstufflikethattohappentohimtoo.
Hewaslike,“Howareallthesepeoplecomingtogetherjustforthis
onekid?”
Couldyouspeakalittlebit,beforeweevengettothemarketingor
thegrowthofMake-A-Wish,onjusthowimportantitistofocuseven
onjustonesingleperson.Inentrepreneurshipalotofpeopleare
like,ohhowdoIreachthemostpeopleaspossible?Whenyou’re
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tryingtohelpothers,evenjustaffectingoneperson’slifecanmake
aworldofadifference.Canyouspeakonthatalittlebit,Frank?
Frank: Peoplecare.That’sthebiggestthing,ispeoplecare.It’ssucha
strangeworldwe’relivinginrightnow,butpeoplestillcare.The
BatWishisthemostperfectexample.Itjuststartedout,thatthis
youngboywantedtobeBatmanforaday.Thatwassimplyit.The
wordgotout,throughvolunteersandthat.Likeyousaid,thewhole
citycametogether,becausethatcitycareaboutthisonelittleboy.
That’swhatmadethisfoundationwhatitistoday,peoplecare.
Peoplemaynotknowweservechildrenwithlifethreatening
medicalconditions.Whenwestartedthis,itwasforstrictlywith
childrenwithterminalillnesses.ThroughthegraceofGod,modern
medicinealotofthoseterminalillnesschildren,arenowsurviving
today.Butwestilldon’tknowifthey’regoingtosurvivethat
condition.That’syourquestion,isstrictlybecausepeoplecare.
Theywanttohelp.
Ifsomanyofthesebusinessesgetinvolved...Abusinessisvery
successfulinthecommunity.What’sthebestwayforabusiness
toidentifywithacommunity,istogivebacksomehow.Withsome
typeofacharity,withanonprofit.Iknowwewouldsay,companies
goinandhelppeoplefixuptheirhouses.Theremaybebeawidow
situationoraelderlyperson,theycan’tdoit.They’llgoinand
cleanyards,paint.Whateveritis,somehowjustgivingbacktothe
community.Caringaboutpeople.
Pat: Yeah.That’sreallywhatitallcomesdownto.Everysinglepersonis
important.WhenitcomestothegrowthofMake-A-wish,Ithinkthat
obviously,thatcaringisabigpartofthegrowthofit.Werethereany
strategicthingsthathappenedinthebeginningstagesofMake-A-
Wish,thatreallyhelpeditgetit’sfootingandhelpspreadtheword
outthere?Werethereanyspecific,Idon’tknow,momentsthatyou
canrememberthatwerereally-
Frank: Oh,yeah.Yes.
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Pat: Bigliftingmoments?Whatwerethey?
Frank: Itwouldbeourveryfirstofficialwish[...]inMarch1981.Again,Isat
nearalittleboy.HiswishwastogotoDisneyland.Wehadverylittle
funds.Nothing,butweweregoingtomakethishappen.Wecalled
andcalledDisneypeopleoveratDisneyland,California.Theyhad
noideawhowewere.Wewerebrandnew.Wouldn’thelpusout.I
startedthischaritybasedoncharacter,integrity,accountability.
LikeIsaid,Disneyjustwouldn’thelpus.IfinallycalledDisney...
Wewouldcallseveraltimes.Isaid,“Ineedtotalktothedirector
ofpublicrelationswithArizonaHighwayPatrol.Ihaveawarrant
foroneofyourpeople.”Igotthemanonthephoneimmediately.
ThefirstthingItoldhimwas,“Iliedtoyou.”Now,rememberIjust
said,Ibasethischarityonintegrity,accountability.Isaid,“Ilied
toyou.”ThisisthereasonI’mcalling.Here’smyname.Here’smy
badgenumber.Here’smysupervisor’sname.Youcangetmefired
immediately,butpleaselistentomystory.”
ToldhimabouttheMake-A-WishFoundation.Whatwewanted.We
justwantedtogetyoungboyinthere.Hewasinawheelchair.Can
wepossiblygethiminfrontofthelines.Thatonelittleliestarted
therelationshipwithDisney,whonow36yearslaterhasbeenone
ofthebiggestsponsorsofMake-A-WishFoundation.Sometimes
you’vegottojustliealittlebit.Seeifthere’sanintegrity[...]That
wasthestartofthegrowth,becauseDisneygaveusimmediate
press.Thepresspickedituprightaway.TheAssociatedPress,
becausetheyhadneverheardofanythinglikethis,theMake-A-
WishFoundation.TherewasnosimilarorganizationintheUnited
StatesortheWorld.Then,NBCtelevisionpickeditup.Itwent
onanationwidebroadcast,whichimmediatelygotusthepress
coverages.
Otherstatesstartedcalling.Howdowefranchisethis?Howdowe
getachapterinourstate?Wejuststartedthatgrowth.Because
ofjustthatonelittleevent,nowalltheseyearslater,there’s63
chaptersintheUnitedStates.36internationalchapterson5
continents.Ialwayswanttostressthatall,becauseofonelittleboy.
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Ifithadn’tbeenforthat7-year-oldlittleboy,thiswould’venever
happened.
Pat: Wow.Alsoifyouhadn’treallywantedtotalktoDisneyandjust
didwhatittook.Ithinkthat’sanotherthing.Youreallybelieved
inwhatyouweredoing.Youreallyknewthatthiswassomething
couldwork.Youtoldalittlebitofalie.Ofcourse,whensomebody
hearsthattheyhaveawarrantonthem,you’lltalktotheperson
youneedtotalkto.Man,whatanincredible...Iwasliterallygetting
goosebumpswhileyouweretellingthat.Tothinknow,likeyousaid,
36internationalchapters.5continents.I’mreadinghereonthewiki,
there’sover300,000wishesworldwidethathavebeengranted.
Tothinkthat...Thosearenotjustthelivesofthosechildren,but
thelivesofthefamiliesofthosechildrenandeverybodywhohears
andreadsthosestories.Ithinkit’sspreading,justgivinghopefor
everybody.Ilovethat.Ithankyouagainforallofthat.
Ohgosh,there’ssomanythingsthatIwanttodiveinto.Basedon
yourexperience,Iknowyou’renotworkingasCEOandpresident
anymore.You’rethefirstpresidentbackinthe80s.You’realsostill
involvedasawhat’scalledawishambassador.Canyoutalkalittle
bitaboutwhatthatmeans?
Frank: WishAmbassador.Thefoundationhasaskedmetogotodifferent
chaptersthroughouttheUnitedStates...AsfarasGaum.On
keynotespeeches,keynotefundraisersthemeetandgreetwith
certainexecutivestoexplainthemission.Justgivethat1-on-1,nota
telephoneconversation,butaneye-to-eyeasIliketocallit.Police
officersliketolookatpeople’seyes,theirreactions.Justexplain
whatthemissionisandaskfortheirsupport.Beenverysuccessful
at,togetthisdeployed.Tomakethefoundationgrowtowhatitis
today.ThecurrentpresidentandCEOoftheNationalFoundation
[...]hasbeenjustanexcellentjob.
IfIcangobackalittlebit,Ihadtomakeacareerchoiceaftertwo
yearsofstartingthefoundation.AmIgoingtorunthisfoundation
andthenI’mgoingtobepoliceofficer?Iwasanexcellentpolice
officer,braggingalittlebit.Iknewlittleaboutthenonprofitworld.
Show NoteS: http://www.smartpassiveincome.com/session220
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Itwasallbrandnewtome.Likesomeofmymentorstellme,you
hiretheexperts.That’swhatwestarteddoing.Inevertookasale.
Weknewwehadthefireoftheexperts.Thatwasprobablyoneof
thebestbusinessdecisionsmyselfandtheboardatthetimemade.
Let’shiretheseexperts,soovertheyearshavebeenmadethis
roadtowhatitistoday.
Pat: Yeah,that’sanexcellentpoint.ItremindsmeofAndrewCarnegie
backinthesteeldays.Wherehehadconnectedwithwhathe
calledhisMastermindGroup.Hejusthiredalltheexpertsinthe
steelindustry.Heactuallydidn’tknowmuchaboutsteel,buthewas
abletobecomeoneoftherichestmenintheworld.Revolutionized
justalotofthings.Also,becomethebiggestdonoreveratthetime,
givingtocharitiesandwhatinasimilarfashion.Becauseofhis
connectionsandthefactthathehadhiredotherpeople,likeyou
hadjustdoneandhadsaid.Ithinkthat’sverysmart.
Thatbringsmetomynextquestionhere,Frank.Whichisallabout
thebusinessofthiswork.Imean,it’samazingthatyoustartedthis
andit’scontinuingtogoandit’scontinuingtorun.It’salso,wehave
torealizethatit’sstillbusiness.Itstillhastorun.Itstillhastoprofit
andmakemoney,sothatitcancontinuetorunandhelpothers.I
thinkthat’sabigstruggleforpeopletoo.
Canyoutalkalittlebitaboutwhenyouwerestartingitout,how
youwereabletokeepitafloat?Ithinkthat’soneofthethings.
Especially,withthiskindofthing,whereyouwanttogivesomuch.
It’sveryhardtokeepitafloatintermsoftheprofitsthat...Youneed
tokeepitrunning.Whatcanapersondo,who’slookingtogetinto
nonprofits?Basedonyourexperience,whatcantheydotomake
surethattheycontinuetokeepthisthingmovingforward,that
they’regoingtoactuallyjuststayafloat?
Frank: Probablytheonewordisintegrity.Ifyou’restartinganonprofit,
it’sallaboutthenonprofit.It’snotaboutyou.WhatImeanonthat,
isyou’vegottofocusonthemission.Alotofnonprofitsthatyou
lookedat...Myfavoritewebsiteischaritynavigator.org.Charity
Navigatoristhewatchdogfornonprofits.They’reapproximately1.2
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millionnonprofitsintheUnitedStatesrightnow.
Pat: Wow.
Frank: Awholebunchofthem[...]ownpersonalgain.CharityNavigator
ratesona4-starsystem.Theypointoutwherethemoneyisgoing,
becauseeverynonprofithastoreportquarterlytoInternalRevenue
Service.CharityNavigatorgetsthosereports,looksatthem,and
findoutwherethedollarsthatpeoplethatdonatearegoing.Isit
goingtothemission?Isitgoingtosomebody’shighsalary?That
wasoneofthebiggestthingsthatwestressedonwhenwestarted
this.That’swhyInevertookasalary,becauseIwantedeverydollar
togotothemission.
Make-A-Wishrightnowismaintaininga70%orhigherofevery
dollardonated,goesdirecttothemission.Whichtomaintainsa
4-starrating,withCharityNavigator.Isstillmaintainsthatmission.
Thebiggestthing,ifsomebody’sinthenonprofitorarestarting
...LikeI’mstartingabrandnewnonprofitwe’regettingreadyto
launchherenextmonthhopefully,isagain,we’regoingtofocuson
themission.Notanindividualperson.
Pat: Idon’tknowifyou’reableto,butdoyouwanttotalkaboutwhat
thatnextventureisforyouandjustmaybesharealittlebitaboutit,
sowecanperhapsshowsomesupportforit.
Frank: ImentionedtoyouthattheMake-A-WishFoundationisawellrun,
wellfoundedorganization.It’smissionisforthechildrenwithlife
threateningillnesses.Imeetsomanypeoplearoundthecountry,
becauseI’mnowamotivational,inspirationalspeakerthattalks
aboutwell,howcomewecan’tgetsomebodytohelpmeetwithmy
friendswithservicedogs[...]Ididresearchonthat.Justanexample,
$58,000averagepricetotrainaservicedogforanautisticchild.
Thesameservicedogwillgotoourveterans.Thatcanhelpthem.
Aveteranwithprostheticlegsandthat.Helpthemgetaround.Help
themdothings.ThesamepriceandtheVAdoesn’tprovidethat.
Justallsortsofindividualcauses.Afriendofminesuggestedgeta
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foundation.Wewilltryandgetinthecommunity.Startarippleeffect
toraisemoneyfortheseindividualcauses.That’sinfactthename
ofthenewnonprofit.RippleEffectFoundation.Ourmissionisgoing
tocreate,manageevents,meetingandonlinebenefitsforalltypes
ofcharities.
We’regettingreadytolaunchhereprettyquick.I’vedevelopeda
prettygoodboardonthere.SomenamesI’llmention,youwon’t
knowtheirnames,butyou’llknowtheirrelations.Oneoftheboard
membersisDavidStanley.Hisstep-brotherisElvisPresley.
Pat: Oh,wow.
Frank: AnotheroneisTanyaBrown.Youdon’tknowhername,butyouher
sister,NicoleBrownSimpson.We’regettingsomepeoplethathave
contacts,whocanreallyhelpusoutandseewhatwecandoto
helpawholebunchofotherpeople.
Pat: That’sawesome.Well,IlookforwardtolearningmoreaboutRipple
EffectFoundationinthenearfuture.We’lldefinitelyputlinkson
theshownotespageandeverythingforyou.ThelastquestionI
haveforyou,Frank...Again,thankyouforyourtimetoday.Really
appreciateit.Isaboutthefundraisingaspectofcreatinganonprofit.
Ithinkthisissomethingthatscaresalotofpeople.Evenpeopleas
entrepreneurswhoarejuststartingout.Sometimesthey’reeven
scaredofaskingtheircustomersforasaleorformoney,because
theyjustdon’tliketheideaorareafraidofaskingformoney.
Asabusinessowner,youhavetobelieveinyourproductof
course.Whenyoudothat,it’smucheasiertoaskforthesale.
Eventhen,somepeoplestillstruggle.Asanonprofit,Icanimagine
itbeingaverybigstruggleforsomepeoplewhodon’tfeeltoo
awesomeaboutmakingpeoplefullouttheirwallets.Howdo
youbestapproachthefundraisingaspectofrunninganonprofit
organization?
Frank: That’saverygoodquestion.Ialwaystellpeople,ifyou’reafraidto
askyoushouldn’tbeinthe-
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Pat: Right.
Frank: Notforprofitbusiness.Thefirstthingis,youhavetohaveamission
thatpeoplewillrelateto.Whateveritmaybe,helpingveterans.It’s
goingtobeamission.Again,it’sgottobeamissionofintegrityand
accountability.Youjustgothereasyour...Thebusinessworldisall
aboutsalesandanonprofitisthesamething.It’sallaboutsales.
Youhavetosellthatmissiontopeople.
You’regoingtofindtherightpeoplesupportit.Then,italwaysgoes
...WhenIfindthatrightperson,howbigisyourRolodex?Thatyou
cancontactyourotherfriendstoseeiftheybelieveinthatmission
I’mdoing.Justasabusinesswouldbe,howdoyoubelieveinmy
product?It’sbasicallythesamesalesmanship.Ifyouhaveagood
productinthebusinessworldandthen,youhaveagoodprofitin
thenonprofitworld.Then,itworksthesameway.
Pat: Loveit.That’sagreatanswer.
Frank: Plus,youhavetoshowareturn.Youhavetoshowinthenonprofit
worldthatmoneythat’sbeingdonatedisgoingtothatmission.
You’reaccomplishingamission,justlikeinbusiness.You’re
accomplishingagoodqualityproduct.
Pat: Absolutely.Ithinkthebigstrugglewiththefundraisingaspectin
nonprofitworldis,alotoftimeswiththebusinessworldyouoften
getareturnimmediatelyafter.Forexample,ifyou’rebuyingapiece
ofsoftwareorsomething.Youknow,you’rebuyingabookeven.
Yougettoholditorstartreadingitimmediately.Startusingthat
softwareandgetthatimmediatereturnorthatimmediate...You
know,it’sa1-to-1real-timetransaction.Whereas,whensomebody’s
donatingmoneyoftenyoureallyknowwhathappens.
Frank: You’re100%correct.AbrandnewnonprofitlikeRippleEffect,we
have$0inabankaccountrightnow.Itwilltakeusagoodyearto
getstarted.We’reactuallygoingtostartgivingbacktothedollars
donated.Again,accountability.Thethankyouistoshowthem
what’sgoingoninanonprofitworld.Here’sthemoney.Here’swhat
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we’redoing.Here’swhatwe’regoingtodo.Then,throughyour
socialmediasourceskeepeverybodyinformed.Transparency.
Pat: Yeah.Iloveit.Frank,whenRippleEffectsstartscollecting,letme
know.I’mmorethanhappytohelpout,forsure.
Frank: Well,thankyousomuch.Thankyou.
Pat: Absolutely.We’llkeepthatinmind.Isthereawebsitewhereany
particularplacewherepeoplewhoarelisteningtothisrightnow
cango.Isthiskindofa-
Frank: Yeah.ThewebsiteRippleEffectisbeingdeveloped.Wehaven’t
evengotonthereyet,butanything.Formyindividual,youcan
followmyadventures.We’rehavingamoviemade.Universal
Studiosisdoingthemovieaboutmylife,whichiskindofflattering.
That’sawholeothertopic.Thebook’scomingout.Atmyperson
websiteiswishman1,thenumber1,wishman1.com.
Pat: Wishman-
Frank: Andonthat-
Pat: 1.com.
Frank: 1.Thenumber1[...].Onthat,tobeabletofolloweverythingthatI’m
doingasfarasthenewRippleEffectFoundation.Movie,thebooks,
andsoon.
Pat: Man,I’msuperinspired.Frank,thankyouagainsomuchforcoming
onandsharingallofyourwisdomandjusttheinspiration.Ireally
lookforwardtotheseupcomingventures.Themovieandthebook,
Ididn’tevenrealizethatwashappening.Iwilldefinitelymakesure
tocatchthosewhentheycomeout.Ifthere’sanythingIortheSPI
communitycandoforyou,justpleasereachouttomeandletme
know.We’llmakethingshappen.
Frank: Pat,again,Iappreciateallowingmethetimeonyourshow.
Show NoteS: http://www.smartpassiveincome.com/session220
14
Pat: Yeah.Thanksforcomingon.Cheers.
Frank: Allright.
Pat: Allright.ItrulyhopeyouenjoyedthatepisodeasmuchasIloved
re-listeningtoit.Especially,recordingitandhavingaconversation
withFrank.Itjustmakesme,justsohappythatI’mabletoconnect
withpeoplethroughthepodcastingworld.Imean,IneverthoughtI
wouldbeconnectingwithsomeofmyheroes.EvenpeopleIdidn’t
knowwouldbemyheroesuntilafterIchattedwiththem,likeFrank.
IjustwanttothankyouFrankifyouenduplisteningtothisorif
somebodywhoknowsFrankendsuplisteningtothis.Again,Frank
Shankwitz.Co-founderoftheMake-A-WishFoundation.
ToeverybodyelseouttherewhohasdonatedtoMakeaWish.Who
hashelpedorwasinvolvedwithMake-A-Wishinsomeway,shape,
orformatmomentintimeyouguysaredoinggreatstuff.It’sso
inspirational,becauseIwanttodobigthingstohelppeoplelike
thattoo.I’vebuiltacoupleschoolsinGhana.I’montheadvisory
boardforPencilsofPromise.Thereasonforthat,isnotonlysoIcan
helpoutinotherways,butalso,Ijustwanttomakeconnectswith
asmanyofthesephilanthropicpeopleaspossible,becausethisis
howwemakechangeintheworld.That’swhyI’msoexcitedabout
allofthis.Frank,you’reamazing.Everybodyelseoutthere,you’re
amazing.Thankyousomuch.Ihopeyouenjoythisepisode.Alittle
bitdifferentthanotherepisodes,butalsoalotofgreatcontenttoo.
Frankdefinitelybroughtthegood.Hehasalotofexperienceand
wisdomtoshare.Thisisgreat.
Ialsowanttothanktoday’ssponsor,whichis99designs.com.For
thoseofyouthatdon’tknowwhatthatis,it’saplacewhereyoucan
getstuffdesignedbyseveraldifferentdesignersaroundtheworld.
Youpostwhateverdesignneedthatyouhaveonthatwebsite.
Whetherit’sassmallasalogotoanentirewebsite,toat-shirt
design,afoodtruckwrap.AniPhonecaseoranappicon.Whatever
itmightbe.Putitupthereandhundredsofdesignersfromaround
theworldwillrespondwiththeirtakeonitandtheirdesign.Youget
topickyourfavorite.Theturnaroundissuperquick,7days.Very
Show NoteS: http://www.smartpassiveincome.com/session220
15
affordable.Thisisthatthingthatyouuse,ifyoucan’tyetafford
thatonedesignerforyourownbusiness.Whichisidealofcourse,
becausetheyknowyourbrandandallthatstuff.Ifyoucan’tthen
you’rebootstrapping.Thisisaeasysolutionforyou.Ifyouwant
tocheckitout,goto99designs.com/spi.Again,that’s99designs.
com/spi.You’llget$99thatyoucanputtowardsyournextdesign
project.I’veuseditmyself.It’sgreat.99designs.com/spi.
Allright.Thankyousomuch.Iappreciateyou.There’sjustso
manygreatepisodescomingup.Thenextoneiswithastudent
ofmine,who’sbeenontheshowbefore.He’sdoingsomestuff
thatI’veneverheardofbeforeeither.It’ssortofthestudentnow
teachingtheteacher.You’regoingtogetalotofinformationthat’s
goingtohelpyou.Especially,ifyousortofflatlinewithsales.If
youflatlinewithsales,thisisgoingtohelpyougettothenext
plateau.It’sgoingtobeamazing.Ilookforwardtoservingyou
inthatepisode.Episode221.Untilthen,justkeeppushingthe
envelope.Keeppushingforward.Loveyouguys.Thankyouso
muchforyoursupport.Checkouttheshownotesforthisepisodeat
smartpassiveincome.com/session220.Takecare.Seeyouthen.
Show NoteS: http://www.smartpassiveincome.com/session220
16
ReSouRceS: Make-A-WishFoundation
Wishman1.com
CharityNavigator.org
PencilsofPromise
SpoNSoR: 99Designs.com
http://www.smartpassiveincome.com/